Analysis of Uber’s Customers
The business model of a given organization dictates the nature of its strategy, clients, stakeholders, and goals. Uber started as a technologically-driven corporation relying on the Internet to attract individuals in need of transportation services. This means that some of the leading customers should be in a position to use smartphones, handheld devices, and computer systems (Mahapatra & Telukoti, 2018). The company has a unique app that individuals can consider to locate nearby cars. These aspects are critical whenever trying to analyze a typical Uber customer.
In most of the countries where Uber operates, many people appreciate the power of modern technologies to achieve their potential. For example, around 8 percent of adults who use the Internet prefer Uber’s services (Mahapatra & Telukoti, 2018). The majority of the customers in the developed world are between 17 and 34 years of age (Ezrachi & Stucke, 2016). This group forms the biggest customer base for Uber in most of the urban areas.
Individuals above the age of 40 prefer the use of app-based transportation services (Schneider, 2017). These people focus on specific issues, such as comfort, convenience, and cost. Most of the customers within this age bracket focus on affordability while at the same time pursuing their goals (see Figure 1). In another study by Mahapatra and Telukoti (2018), it was revealed that over 60 percent of Uber’s key customers were living in urban areas. They selected the company’s app because of the convenience associated with it. Another attribute considered whenever analyzing the profile of such customers is that of age (see Figure 2). There is also another group of technology-savvy people who order food packages using the Uber app.
Due to the nature of this company’s business model, Uber serves many customers in the health care sector. For instance, patients in different facilities can receive supplies and deliveries using the Uber app. Hospitals and pharmaceutical outlets can order and receive drugs using this company’s services. Restaurants and hotels also benefit significantly from Uber’s model. Such firms can place orders for different supplies or use its services to deliver food products to their consumers. Shippers, logistics companies, and freight services providers continue to use Uber app (Schneider, 2017). The elderly, school children, and patients also consider the strengths associated with this corporation’s transportation services.
It is notable that most of the identified customers are usually middle-to-high income earners (Schneider, 2017). They can cater for their transportation fees while at the same time pursuing their economic goals. Additionally, the company meets the needs of around 6 percent of the people living outside suburban or urban areas in different countries across the world (Mahapatra & Telukoti, 2018). The issue of gender is also critical whenever monitoring the customers Uber serves. Schneider (2017) observed that the percentage of male and female clients comprised 52% and 48% respectively. From this analysis, it is evident that Uber meets the transportation needs of many people living in different regions.
Summary
In conclusion, Uber is a major competitor in the technology-based transportation sector. From this analysis, it is notable that it serves citizens aged between 17 and 34 years. The elderly, children, patients, shipping companies, restaurants, and hospitals also benefit from this organization’s business model. Citizens living in urban areas and those with better salaries also seek such services frequently. This executive assessment is, therefore, relevant since it can empower Uber’s leaders to implement the best business strategy.
References
Ezrachi, A., & Stucke, M. E. (2016). Virtual competition: The promise and perils of the algorithm-driven economy. London, UK: Harvard University Press.
Mahapatra, S., & Telukoti, P. (2018). Challenges faced by Uber drivers and customers satisfaction in Pune City. Global Journal for Research Analysis, 7(2), 358-360.
Schneider, H. (2017). Uber: Innovation in society. New York, NY: Palgrave Macmillan.