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Apple’s Company Announcement on Artificial Intelligence Essay


Summary of Article

The article elaborates on the integration of artificial intelligence processes into Apple devices to improve the user experience of their owners. This is done through the use of anticipatory algorithms that examine the current data input of device owners and predict what action they would like to do next. For instance, it was mentioned that new Apple devices, such as their upcoming iPhone, would have facial recognition software integrated into the photo album so that people that have been identified as belonging to a particular category would automatically be sorted into an appropriate folder.

This development in Apple’s software is a reflection of the social construction of technology theory based on how the needs of the user impact how technological development is oriented. The implementation of artificial intelligence-based algorithms was due to the need to provide a better user experience since this is what current device owners are after. One example that helps to highlight this method of technological development in action is the QWERTY keyboard design.

Various studies have shown that the orientation of keys is obsolete and inefficient yet attempts to change it have been met with massive opposition from the userbase of laptops and desktop computers. This shows that technological development can be curtailed or pushed forward based on what users are after. In the case of artificial intelligence software, device owners want better user experiences, and, as such, AI-based software was developed as a result.

The main premise of the social construction of technology theory (SCOT) is that it is a technology that adapts to people and not the other way round. Apple boasted that its artificial intelligence initiative would help to streamline the experience of users by making suggestions, bringing up the necessary applications without the user having to go to them, as well as acting as a versatile organizational tool.

The end goal of this initiative is to create software that can learn to understand the needs of its user and adapt based on the situations it is exposed to. This shows that the development process utilized is firmly embedded in the principles of SCOT. The integration of this type of artificial intelligence software into current compatible Apple devices is slated for the next software update that will occur in the next few months.

The introduction of predictive algorithms represents a shift in artificial intelligence development due to the scale in which the software is being introduced into the global marketplace. This is what makes this article significant since it shows how artificial intelligence can be a useful tool in helping people by making everyday activities using a mobile device or computer that much easier to accomplish.

The position of the author in the article is generally positive regarding the use of artificial intelligence algorithms to improve the user experience of Apple device owners. There are no complaints regarding the possible dangers of artificial intelligence or that introducing it on a massive scale is a bad idea. The author simply focuses on the benefits that this type of software could have and predicts possible future trends regarding its commercialization.

This essay on Apple’s Company Announcement on Artificial Intelligence was written and submitted by your fellow student. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly.

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IvyPanda. (2020, September 16). Apple’s Company Announcement on Artificial Intelligence. Retrieved from https://ivypanda.com/essays/apples-company-announcement-on-artificial-intelligence/

Work Cited

"Apple’s Company Announcement on Artificial Intelligence." IvyPanda, 16 Sept. 2020, ivypanda.com/essays/apples-company-announcement-on-artificial-intelligence/.

1. IvyPanda. "Apple’s Company Announcement on Artificial Intelligence." September 16, 2020. https://ivypanda.com/essays/apples-company-announcement-on-artificial-intelligence/.


Bibliography


IvyPanda. "Apple’s Company Announcement on Artificial Intelligence." September 16, 2020. https://ivypanda.com/essays/apples-company-announcement-on-artificial-intelligence/.

References

IvyPanda. 2020. "Apple’s Company Announcement on Artificial Intelligence." September 16, 2020. https://ivypanda.com/essays/apples-company-announcement-on-artificial-intelligence/.

References

IvyPanda. (2020) 'Apple’s Company Announcement on Artificial Intelligence'. 16 September.

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