The above named event can be termed as a festival as it is clearly reflected in the name. This means that displaying the various items will be a major undertaking, there has to be a sense of fun and festivity in the event. A number of arts and crafts from various parts of the world will be on display. Where possible, nationals from the participating countries will be invited so as to explain to viewers the cultural and artistic significance of the items that will be on display.
The event will be held on the 16th of October 2010. The Hay High school field will serve as the venue because it is big enough and therefore able to accommodate as many people as possible. Its closeness to the main road is also adds to its strength as an ideal location for this event because people will not have to struggle to access it. In order to accord the viewers sufficient time to view the items on display, the event will run from eight in the morning till six in the evening. This will be a ten hour viewing period for the viewers.
The Mission of the Event
Defining the mission of the event determines the level of success (Coons 1999, pp.15-17).In addition to informing the people on the huge variety of arts and crafts the company has been able to collect from various parts of the world over time, this event will be a good opportunity to educate the people on the way of life in other parts of the world. We live in a world of diversity but the commonality of human destiny is evident in the way of life led by every race or ethnic group on earth. This therefore will be a chance to clear the bias and suspicion that some members of the community may be having towards other cultures that may be different that their own.
In addition to the above, this event will act as a way of extending our corporate social responsibility to the people amongst whom we do business. Since the viewers will not be asked to pay any money to view the arts and crafts, they will surely appreciate the effort of the company is organizing this event. The fact that school children from local schools will be given a chance to examine the items on display will make the event even more meaningful to the community. This will give the company a good image.
Objectives
The objectives of the event include the enhancement of the image of the company and the exposure of the local people to other cultures. Company enhancement will occur through the free viewership granted to the community members while the exposure of the people to other cultures will be accomplished through the utilization of arts and crafts from different parts of the world.
Organization of the Event
The event will be run by a team headed by a manager. These team will oversee the setting up of the display stalls, the procurement of other needed materials securing the place with the help of the local law enforcement agencies (Harris 2001, pp.58-60).They will also inform all the people who will be participating in the event and arrange for transportation of both people and items to and from the venue. Other aspects to be considered include music and drinks as well as decorations to liven the place. Other agencies that can play any role in the event such as St John’s ambulance will also be contacted by this team. Also, this team will evaluate its performance from time to time and report any needs for additional staffing so as to ensure that there is no shortage of labor (Allen 2000,pp.25-27). The attendance will be open to men, women and children; meaning that the advertisements will be made to suit this demographic characteristics.
Potential Impact of the Event
This event will help the community learn about other cultures. The outcome of this type of learning is an open mind which translates to more tolerance of diverse cultures. It will also give the company a good image.
References
Allen, J., (2000). Event Planning: The Ultimate Guide to Successful Meetings, Corporate Events, Fundraising Galas, Conferences, Conventions, Incentives and Other Special Events, (1st ed.).New York: Wiley.
Coons, P., (1999). Gala!: The Special Event Planner for Professionals and Volunteers, New York: Capital Books.
Harris, G., (2001). The Essential Event Planning Kit (5th ed.).New York: Americas Group.