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Methods of gender pressure
We can observe the methods that are used by the current mass media in order to put gender pressures far and wide. The reality is that the image of a sexual woman helps to increase the incomes and retails, and the new merchandise of Christian Louboutin, his lipstick, is an example of it. The encounter that promoters are experiencing is the question of applying these images in order to benefit most from it.
Some developers manage to achieve this goal better than others; however, those who truly possess knowledge of applying gender pressure will, at the end of the day, retail the maximum. For example, the corporation ‘Abercrombie and Fitch’ involves gender tensions in order to trade their garments. The company has evolved into the leaders in marketing, and their commerce is rather prosperous. They provide to adolescents and adolescents merely for one common purpose: it is an era in which the sexual pressures between men and women are at the utmost. ‘Abercrombie and Fitch’ have established their place in the fashion industry; moreover, the Louboutin Company follows in its footsteps (McBride 23).
Along with targeting the tightness between men and women, the sexuality of females, and their beauty, the Louboutin Company establish the principle for the reason of providing this tightness; for example, as it was discussed in my previous report, they depict these women that are discerning themselves as well. The pictures intentionally show excessive self-confidence and their sexuality in the sight of the women, which, in sequence, encourages timidity that is narrowly connected to a lack of confidence.
This lack of self-confidence maintains the principle of the fashion images, always under control. As a result, in this manner, they produce a virtuous circle that is practically all-sufficient. In other words, the advertisements of Christian Louboutin create an ideology for lipsticks and maintain the bar for other companies due to high popularity and brand awareness.
Ideology of Louboutin
Ideology is an especially complex concept with dissimilar allegations dependent on the situation in which it is applied. In average usage, it can be an offense in order to accuse a person of being ‘ideological’, from the time when this concept proposes inflexibility in the expression of irresistible confirmation opposing one’s opinions and points of view (Croteau, Hoynes, and Milan 113). When the marketers discuss ideology, at that point, they have to be cautious in order to postulate what they imply by using the term.
When researchers inspect media production and merchandise in order to expose their ‘ideology’, they are concerned with the fundamental pictures of the general public they deliver. In this framework, an ideology is principally an arrangement of the connotation that assists in describing and explaining the domain of fashion and that provides valuable verdicts regarding that world.
For Christian Louboutin, a fashion designer and author of infrequent and extraordinary bits and pieces, lipstick appear to be an enchanted wand of a modern female. Modern women are not meant to cover up their lipstick between the key chain and the wallet in their purse anymore, as the Louboutin Company dictates them to convert their Lip color from an over and done item into a precious and valuable accessory.
Here is how the designer and his representatives present one of the various models of the Louboutin Lipstick:
Inspired by Middle Eastern antiquities and the Art Deco movement, the solid metal body is reminiscent of a precious vial. The turret-like crown cap is topped with a small ring threaded with a silk ribbon, turning the lip color into a necklace. Features an intensely rich pigment blend for velvet matte color with a soft-touch finish. Applies with smooth precision and full coverage in one stroke. Protects effectively against dryness thanks to a complex of natural oils and seed butter. Lasts with comfort and excellent appearance without feathering for up to 4 hours. Presented in a re-usable black lacquer carton jewelry box including a silk ribbon and a silk carrying pouch. (“Rouge Louboutin Velvet Matte” par. 1)
As the various researchers have established, a critical and peculiar concept of stages of mass media alteration is a severe lack of self-confidence. Numerous scholars contend that mass media are repeatedly released in advance they are considered and thought about. Up till now the presentation of innovative production, all the time appears to aggravate contemplation, replication, and introspection in the philosophy on the lookout for absorbing the offered product.
From time to time, this self-consciousness applies the method of a reexamination of well-known mass media practices, in which the rudimentary essentials may now attain an innovative discernibility, may come to be a foundation for historic exploration and transformed hypothetical assumption. Those elements that are manipulated to be threatened and unwarranted evolve into more noticeable and more exceedingly esteemed.
In addition, a bottomless and even overwhelming self-awareness over and over again becomes a fundamental feature of developing mass media. Being conscious of their innovation and uniqueness, the Louboutin Company along with various other representatives of the media participate in a procedure of self-detection, which searches for defining and foregrounding the deceptively exceptional qualities that differentiate them from prevailing media trends. If evolving mass media are every so often tentative and self-instinctive, they are unavoidably and centrally derivative, entrenched in the preceding, in the experiments, arrangements, and profound conventions of their precursors as well.
The role of body image
Body image, as existing, institutes the link between the display of the phone or computer and the natural, outstanding arbitration, maintaining the feelings. For better comprehension of this potentiality of the appearance of the sexualized female body in modern mass media, the researchers have to establish out particular distinctiveness of the pictures taken and shared by certain systems on the phone and computer devices (in this case, Instagram) in the pointed out proceedings, such as the feeling of insistence, strong points of the contacts in the mentioned social network, and closeness to the figure.
Due to the preponderance of the picture examined in this paper were created by the means of mobile devices and shared through Instagram, a few particulars of this mass media could be established, namely the kind of pictures created, their amiability, and their intimacy with the person (Thorburn and Jenkins 36). The purpose is to highlight how picture manufacture in this situation varies from other customs of image production.
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As a final point, the theme of using the body image in mass media based on the example of the Louboutin Lipstick establishes the opportunity for further research, such as investigating a methodology between equality and graphic values. The prevalence of the last in modern fashion and advertising does not weaken the rank of the prior. On the other hand, it established fresh and innovative habits of philosophy, of governing political affairs in a territory overcome by conventional methods of iconography.
Croteau, David, William Hoynes, and Stefania Milan. Media/Society: Industries, Images, and Audiences, Thousand Oaks, California: SAGE Publications, 2011. Print.
McBride, Dwight. Why I Hate Abercrombie & Fitch: Essays on Race and Sexuality, New York: New York University, 2005. Print.
Rouge Louboutin Velvet Matte 2015. Web.
Thorburn, David, and Henry Jenkins. Media Change: The Aesthetics of Transition, Cambridge, Massachusetts: MIT Press, 2003. Print.