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Google Android OS: Strategic Plan Essay (Critical Writing)


Google android is one of the leading manufacturers of phones’ operating systems. Its growth has exceeded the traditional phones that relied mostly on other software to run. There has been a significant growth in the use of smartphones, and many consumers have been changing and adapting to the new technology. This has created some aspects of competition, with many phone companies opting to manufacture smartphones (Duggen 2011). The approach has however created a favorable investment opportunity for Google Android since it is getting increased demand for the software. The development of a strategic plan will help in the realization of corporate goals and ensure that all the activities are properly monitored for success.

Corporate Objectives

One of the plans for the company is to be the choice company for smartphone manufacturers in the choice of software required for the manufacture of the phones. With its current market share being 34.7%, the company will focus on the improvement of technology to reach 60% by the end of five years. The company wishes that in five years, it will emerge as the leading company in the manufacture of smartphone software. This will be in terms of enhanced sales, increased profits and the demand for the software. To achieve the increased demand and sales, the company will establish a research-based approach at which the software will be re-evaluated for its weaknesses and strengths about the other phone applications. This is because, through research, consumer needs are realized (Pearce & Robinson 2011).

The features and opportunities granted by the Smartphone will be evaluated in terms of advantages and disadvantages, while still being conscious of the consumer needs. This will ensure that the company will develop the best software that will not only be a consumer choice but also be the choice for leading phone manufacturers. (Beaumont 2010).

Key Strategies

One of the strategies is aimed at increasing the software’s popularity through increased developments of applications and the development of user-friendly software. Within the first year, the company will ensure that there is increased manpower to help ion development of more features. This will help increase the functionality. Advertisements will be done to enhance sales and popularity, with targets being 800,000 sales per day. This will ensure that the customers reached will hit a 500 million figure through social media alone.

To verify the figure, the company will develop a page and interested fans will be required to comment, like, or unlike. This will help in the evaluation of not only the potential consumers but also the comments for enhanced services. The comments will enhance the corporate understanding of the consumer’s needs and decide on ways of dealing with the product’s problems. The other area to be used for increasing the product’s popularity will be the print media and the electronic media. The print media is very essential as its customers entail individuals capable of purchasing papers. The company will focus on all types of magazines and ensure that there are advertisements in as many as twenty magazines per year. Although this will increase the costs, the company will create corporate deals that will ensure the mutual benefits of the participating companies in terms of applications contained in the product.

Televisions and radios will also be used, and taking that most individuals spend most of their time watching the television, the opportunity will be exploited for increased popularity of the product. With increased popularity, the consumers are expected to find an alternative to the widely used traditional software. Phone manufactures will also be contacted by the company with positive and appropriate deals that will ensure that smartphones manufactured use the android software. The expected target on the phone manufacturers is ten phone manufacturers in the first year of implementation. The first target will be Nokia and Samsung, which are some of the leading phone manufacturers in the world.


The other target for the company would be sales. Over the last couple of years, there have been positive sales and this is expected to be expanded to increase the company’s revenue for increased developments. Research is one of the areas that require more funding and if the sales will not increase, there will not be realized enough profits to facilitate developments and growth. The current sales per day stand at 300,000 Google Android phones per day (InfoSync 2011). This is the number of persons being connected and enabled with the features of the Google Android operating system. The target is expected to be 800, 000 persons per day at the end of the five years.

This will be achieved through the popularization of the product through social media and through establishing corporate deals that will ensure mutual benefits on both the company and the trading partner. With increased popularity, the company is expected to make a significant influence on the consumers and the phone manufacturers on the best products in terms of application and services available.

The phone manufacturers have to be convinced through the display of product features on the benefits of the contemporary technology and the potential expansion in not only the phone’s sales but also in the telecommunication sector. While the greatest changes are expected to be in America, other parts of the world will be targeted and reached through the use of the internet and international media. Taking the corporate goals and the target sales, the company will strive to achieve, without compromising on the quality of the product.

Features and Quality of Product

Google Android has been one of the leading companies targeting smartphone manufacturers. The features that have been developed by the company are some of the best the industry has ever had. The software is user friendly, and most of all, it allows the user to modify and personalize the features. This has increased the consumer satisfaction, taking that most individuals have developed a connection with the product based on privacy and personal needs. The impact these features have brought to the company sets a good framework in the development of a five-year plan on development and growth.

One of the target areas will be the establishment of consumer-friendly products, especially based on the comments expected from the social media in the popularization process. It has been reported that most people find the use of the product hard and complicated. The company will first develop a research into the areas seeming hard and complicated to the users. Only then will the changes be possible. The company will develop a ground and online survey on the consumers’’ preferences and needs, as well as the perceptions on the product quality and usability. The ease of use and the behavior of customers towards the product will be analyzed to develop a counter plan based on the findings.

The personalization of the product to fit individual needs will be enhanced through the development of more applications, with the target being ten more features per each new product (Rothman 2011). This will give the consumers a better opportunity to personalize and understand the product. It will also serve as an opportunity for beating the competition that has been in existence about phone types and the wide range of software available in the market. With ten new features per product, expected to be developed every six months, the company will not only beat the competition but will also emerge as the leading producer of the product.


Beaumont, C 2010, , Web.

Duggen, W 2011, Google I/O 2010 – Android UI design patterns, Web.

InfoSync 2011, Google’s Android chief claims that over 300,000 Android Smartphones are now activated each day, Web.

Pearce, JA & Robinson, RB 2011, Strategic management: Formulation, implementation and control, McGraw-Hill, New York.

Rothman, W 2011, , Web.

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"Google Android OS: Strategic Plan." IvyPanda, 21 July 2020, ivypanda.com/essays/google-android-os-strategic-plan/.

1. IvyPanda. "Google Android OS: Strategic Plan." July 21, 2020. https://ivypanda.com/essays/google-android-os-strategic-plan/.


IvyPanda. "Google Android OS: Strategic Plan." July 21, 2020. https://ivypanda.com/essays/google-android-os-strategic-plan/.


IvyPanda. 2020. "Google Android OS: Strategic Plan." July 21, 2020. https://ivypanda.com/essays/google-android-os-strategic-plan/.


IvyPanda. (2020) 'Google Android OS: Strategic Plan'. 21 July.

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