Introduction
There is an overtly politicization of Google and its functions. Google and its search engine have absolutely changed people’s way of thinking. Google’s search engine has enabled efficiency and immediacy of everything. Whether it is a difficult word, a research topic, a difficult subject, a social or emotional issue, Google’s search engine has answers to everything (Stross 2008).
According to psychologists, Google has ruined and weakened people’s capacity to think deeply (Beer 2009). Psychologists argue that the way people read, and whatever they read affects the brain’s intelligence level.
In essence, the earlier technologies of printed books made work complex and extremely involving, but the technology played a significant role in enhancing the brain’s intelligence capacity. This paper analyses whether Google’s activities and actions are evil or not.
Describing evil
According to the oxford dictionary, evil is a morally wrong action (Borden & Bowers 2009). Evil people are wicked, and they live an evil life without the sense of compassion. If we try to describe Google using the above definition of evil, then it is evident that Google’s activities are not evil.
Google sympathized with the researchers who would spend hours in the library trying to fish information from written books and journals. A researcher could take ages trying to find the solution to a problem in earlier days, but nowadays, any information needed is readily available through the Google search engine.
Google and the entertainment and social network industries
Google went ahead and enhanced the entertainment and social network industry (Flew & Liu 2011). The artists who could never reach some of their customers sell their music, movies and lyrics to Google, and Google acts as the agent to sells the artists’ works to customers in need. The online sell of music and movies saves people from the agony of crowding in movie theaters to watch the movies.
A customer only needs to subscribe with Google to access digital television services, latest music and latest movies from anywhere in the globe. Google has enhanced networking, where, Google+ is a one of the best social networking site offered by Google and Gmail is one of the most efficient productivity software offered by Google.
Google and the business industry
Google has played a great role in the business and marketing industry. Businesses are able to advertise their products and services through Google. Google even goes ahead and does an online business of selling and delivering products and services globally.
Google has played a key role in upgrading the business industry by linking producers with the international market (Eriksen 2007). The Google Corporation operates data servers for several companies and connects businesses through cloud computing.
Google and the technology industry
Google plays a great role in the technology industry. Google deals with operating systems, hardware and software products. Google produces automobiles such as mobile phones, and major electronics. It owns a large market share in the automobile industry as well as the electronics industry (Pariser 2011). Google has gone ahead and collaborated with other technological corporations to offer infinite varieties of products and services.
Google and its filter bubble capability
Google has played a great role in delivering the right content to users of the search engine. Google has transformed the internet such that it does not give random information as presumed by majority of the users. The Google search engine gives users recommended pages depending on previous queries and the commonly visited links.
Depending on the geographical location of the users, Google will know precisely what the users want to search. Google uses 57 different signals to perform an invisible categorization of users (Pariser 2011). Interestingly, the different users are personalized and steered towards the information of particular advertisements. Users who frequently visit a specific website become predictive tools to the advertisers and marketers of the website.
The filter bubble effect also takes place in the social network, where, it joins people of like minds. Facebook users who post political updates on their wall will receive news feeds about their friends with the same political beliefs. The filter bubble capability of Google is an interesting feature that personalizes individuals in the social network media by grouping conservatives and activist friends by default.
The personalization criteria have played a critical role in preventing the overload of information while surfing or downloading large volumes of data. Google’s filter bubble feature has added tremendous value to businesses and individuals across the globe.
Google and culture
People have always blamed Google and the rapid technological developments as barriers to the embracement of culture. In essence, the technological world has little or no concern of the sociological theories of culture. However, Google has come up with an online platform where people can access international museums at the comfort of their homes.
Individuals can tour through museum galleries and explore the information about the images. The platform contains high-resolution images of what is contained in the museums as well as a description of the images. The online platform by Google has helped many individuals to learn about their cultures. Even without mentors, individuals are able to understand the world around them.
Children of the 21st generation are able to take a tour of the happenings of the 18th, 19th, and 20th century without difficulties. From the online platform, moral lessons are learnt, and the new generation is able to differentiate between good deeds from the evil deeds.
The readily available information has democratized culture, and there is no need to consult professionals or experts to give the highly valued information (Herman & Chomsky 2006). Individuals do not have to undergo the high costs of transportation to access the cultural features, and it is a very high achievement of Google to make cultural studies readily available.
Google and politics
Many subjects are overtly politicized globally, and Google has played a critical role in providing a platform for people to speak out. Google has played a great role in giving opinion poll results, where, Google posts the overtly politicized topics or individuals, and people post their opinions. This is a very attractive feature because the opinions are highly confidentiality.
An individual is able to post a comment, whether absurd or not, and is ensured of confidentiality. Moreover, influential political leaders use Google during their campaigns. Since Google is globally used, the political leaders are sure of gaining popularity from many individuals (Flew & Liu 2011).
Disgusting political characters are able to receive comments from the public, and from the comments, they know their next move. Generally, Google has played a great role in the political field in America and other continents.
Conclusion
Google’s slogan and motto of “do no evil” has been politicized, but it is a slogan that emphasizes on the culture of value to its employs (Herman & Chomsky 2006). Otherwise, Google’s deeds are incredible.
Apart from the infinite number of people Google has offered employment; Google is an amazing company that has transformed the lives of people. Google has brought the world from darkness to the light, and people should never dream of a world without Google. It is evident that Google does no evil.
References
Beer, D. 2009, ‘Power through the algorithm? Participatory web cultures and the technological unconsciousness’, New Media and Society, vol. 11, no. 6, pp. 985-1002.
Borden, S & Bowers, P 2009, ‘Ethical Tensions in News making: What Journalism has in Common with Other Professions’, in The Handbook of Mass Media Ethics, Routledge, New York, pp. 353-365.
Eriksen, TH 2007, ‘Introduction’, in Globalization: the key concepts, T H Eriksen, Berg, Oxford.
Flew, T & Liu, BR 2011, ‘Globally networked public spheres: The Australian media reaction to WikiLeaks’, Australian Global Media Journal, vol. 5, no. 1, pp. 1-13.
Herman, E & Chomsky, N 2006, ‘A propaganda model’, in Media and cultural studies: key works, MG Durham & DM Kellner, Blackwell Publishing, Malden, MA.
Pariser, E 2011, ‘The user is the content’, in The filter bubble: what the Internet is hiding from you, E Pariser, Penguin, London.
Stross, RE 2008, Planet Google: how one company is transforming our lives, Atlantic Books, London.