Despite the fact that environmental concerns have been raised quite a while ago, the concept of green technology has been introduced comparatively recently into modern business and everyday life. Although the idea of green technology is relatively young, it still deserves a major appraise for the compromise between technology and environmental issues that it has to offer.
By implementing green technology, a company specializing in consulting services, such as the ConsultingNow!, will be able to face the competition and attract more customers.
According to the existing definition, green technology is “a new technical-economic mode which could combine environmental protection, ecological restore, efficiency improvement and economic development” (Pan, 2012, p. 47). As recent researches have shown, quite a number of companies follow the principles of green technology. Among the most notable ones, Siemens is often credited as “the world’s leading green technology company” (Siemens launches second edition of Green Technology Journalism Award, 2013, para. 1).
As the report says, Siemens has gained considerable support from its customers all over the world after choosing the green technology principles (Siemens launches second edition of Green Technology Journalism Award, 2013, para. 2). Thus, the principles of Green Technology affect a company’s development in an admittedly positive way.
When it comes to consulting business, though, green technology principles might seem rather hard to implement, since consulting has little to do with environmental awareness. However, even ConsultingNow! Can contribute to environmental safety and bring the rates of pollution down. For example, a stronger emphasis can be put onto using the equipment that affects environment in the least.
While it would be unreasonable to make every single employee in the company buy a Hybrid car, using the resources that are made of recyclable material is the least painstaking means to introduce the company and its members to the concept of green technology. In addition, the use of solar-power watch, calculators, and other devices should be encouraged and promoted in the company. In addition, the principles of energy conservation should also be included into the company’s policies.
The fact that the application of green technology is going to bring the total cost of ownership down considerably should also be brought to the company leader’s attention. Not only will the devices bought to follow the green policy save an impressive chunk of the company’s costs for such services as electricity, water consumption, etc. down impressively, but also serve as a rather cheap yet very efficient advertisement program.
By showing people that its members care about environment, the ConsultingNow! Company will show the clientele and potential customers that it cares about people and, therefore, is worth trusting. In addition, the total cost of ownership will be decreased due to a drop in the consumption of such services as water and electricity. However, the functionality of software used with regard to the environmental safety principles should be checked more thoroughly.
Judging by the fact that green technology, though admittedly costly, allows for attracting more target customers and creating effective promotion campaigns, it must be considered a necessary step towards the restructuring and reorganization of the company, as well as remodeling of its key processes so that its expansion into the globalized market could be carried out.
The given process is going to be admittedly hard; however, with the integration of the green technology policy, the ConsultingNow! will have the needed support of customers and partners.
Reference List
Pan, J. (2012). China green development index report 2011. Berlin, DE: Springer.
Siemens launches second edition of Green Technology Journalism Award (2013). Web.