Introduction
Industrial purchasing is one of the most important types of purchasing. This supposition is based on the fact that after the purchase of raw materials the latter will be converted to the finished product. Therefore, one of the aspects of the business on which the industrial purchasing relies heavily is marketing. The suppliers can connect to the customers and offer their services on the basis of the client’s wishes and requirements. It is important to remember that a lot depends on the supplier who makes the ultimate decision concerning the collaboration with a given customer. This system can be functioning on the basis of a bidding system where both parties (manufacturer and customer) will only be able to connect when their requirements are in line with the necessities or possibilities of the other party. Nonetheless, the key idea of such a strategy is to create demand first (not supply).
Analysis
As has been mentioned above, the key feature of the website designed for the procurement department would be a bidding system. The customers will register at the website and enumerate their needs in their online inquiry. The suppliers will be able to see these requests and choose a preferred partner. The selected options will be featured on the Wall so as to allow the supplier to choose their ideal customer. On the client-side, there will be numerous requests from the suppliers and the former will be free to choose their favorite supplier from those who are featured on their own Wall. The key idea of this approach is that both parties will not have to go through an irrelevant procedure of weeding out the options they are not interested in. Instead, they will be exposed to the personalized selection of possible business companions who possess the necessary traits.
So as to ensure that the parties connect with each other successfully, they will be asked to fill in their profile data carefully. The idea is that the more information they provide, the easier it will be to find a suitable supplier/ customer. If the supplier presents in-depth information concerning their products, they will be able to build an extensive customer base much faster. Regardless, this website may allow the customer/ supplier to stay anonymous if they want. Every registered member of the website is able to see the post anyway. The website also features a search box with specific filters (country, product type, and much more) that provide the end-users with an important possibility to tailor their search results to their most refined preferences. One of the key advantages of this website is that it offers worldwide partnerships to registered companies and customers.
Conclusion
Overall, the website innovates the way in which the customers and suppliers see their businesses. The partnership possibilities are infinite due to the highly-customizable interface of the search engine. The prospects for both parties seem optimistic, and net expansion is foreseeable. This project can be helpful for businesses that are interested in building their worldwide corporate network. It is not the usual retail website. Quite contrarily, it is a professional network aimed at creating demand for the products and services while complying with the requirements of both suppliers and customers. Marketing is the basis of the approach as it can be successfully applied to the modern business setting and modified dynamically when it is necessary.