Introduction
- Information technology is a key to remaining competitive;
- Modern interactive tools present various opportunities;
- Modernization of the consulting process;
- Clients value innovation and creativity;
- Presentation will offer four valuable interactive tools.
In this modern day and age, it is important to remain competitive. Information technology and interactive tools are some methods which one can improve the online consulting process. The web-based resources and applications presented in this presentation will give the travel agency an opportunity to showcase its creativity and innovation while also connecting with clients through engaging or informational elements during the consultation. It is important realize the full potential and list of features that the interactive tools can offer in regard to creating presentations, gathering information and client feedback, or simply making a sales pitch.
Playposit
- Interactive and dynamic video creation software.
- Used by many corporations in creating instructional videos.
- Can be effective and creative as a presentation tool.
- Engages the viewer or client through interaction.
- Provides data analytics for tracking and accountability.
Playposit is a multimedia platform which allows to create interactive and dynamic videos. Its accessibility, ease of use, and creative capabilities make it a popular tool among various companies and educational institutions. It can be used for educational or presentational purposes. The final product has a value of being engaging for the viewer and the interactive content allows to surprise or challenge individuals, capturing attention. Furthermore, the platform offers a wide variety of data analytics capabilities for tracking views and interaction, contributing to the use of this tool in business.
Features
- Use and modify pre-existing clips online.
- Offer a variety of interactions to the audience.
- Questions of various types to simulate response.
- Inserting other material or links in the video.
- A variety of sharing options among other platforms.
- Easily view results and answers to the questions.
This interactive tool offers a great range of features and capabilities. Its primary focus is on modifying videos to add interactive questions or messages. It has seamless integration with popular video platforms such as YouTube as can be seen in the first image. In the second image, there are various options which the Playposit platform offers. As can be seen, the interactive features differ, allowing various levels of input and interaction from the user. Finally, Playposit offers easy integration and sharing among social and web platforms.
Benefits to Agency
- Viable presentation tool for new customers.
- Interactive video which assesses the needs of the client.
- Providing links to the agency website and other information.
- Useful tool for social media platforms and sharing.
- Create presentation about possible destinations based on a theme.
- Used to receive consumer feedback with existing clients.
Playposit can have a significant benefit to the agency by providing a creative and interactive presentation tool. Consultants can integrate various links, questions, and opinions into the video to gauge consumer interests and attitudes. The videos can be customized based on theme and location. Furthermore, there are a variety of purposes for which the tool can be applied, ranging from showcasing travel options to receiving customer feedback. The tool has significant potential in this industry.
Google Forms
- A survey administration tool part of Google network.
- Collection of information from users.
- Creation of personalized surveys and quizzes.
- Free web-based tool and mobile application.
- High level of organization and analytics.
Google Forms is one of the initial Google ecosystem services and is extremely popular in all settings. Therefore, it is a highly developed and customizable survey tool which allows to generate various types of questionnaires. There are a variety of designs and content which can be included for interaction with users while filling out the form. In a way, it can greatly improve and make efficient the process of gathering information. Furthermore, it is widely available on mobile and organized so that both survey creation and participation is a sleek and organized experience.
Features
- High level of customization, upload existing surveys or photos.
- Various types of questions and user inputs.
- Various menu and question generating features.
- Intelligence response validation which regulates user input.
- Combination with calendar for event planning.
- Numerous options for sharing or website integration.
Google Forms is a constantly updated platform which offers a myriad of survey creation and customization features. As seen on the first image, there are various templates available with unique backgrounds and logos. On the second image, it can be seen the significant amount of choices for question types that are available for various types of questionnaires or uses. Furthermore, the deep integration with other Google services allow for using a calendar or excel for event planning and response analysis, to draw statistics.
Benefits to Agency
- Integration with other Google services used.
- Allows for multi-collaboration on survey creation.
- Consumer feedback after the trip.
- Collecting initial information and demands from new consumers.
- Generating opinions regarding travel from customers.
- Conducting events and giveaways through forms.
Google Forms can find many uses at the agency as it is an effective method to collect information and its easy to use as well as accessible. Customers can potentially fill out a form on the agency website as a request for a callback. During a consultation, users can fill out a form with their preferences and information to select the best travel package. Afterward, the client can provide feedback through such surveys. There is a myriad of uses for Google Forms in the context of consultation and the travel agency which can be adapted to improving the business practices.
QR Code Generator
- Quick response (QR) are barcode matrices.
- When scanned, relays information to the user.
- QR Code Generator is a web and mobile-based interactive tool.
- Allows to create a QR code for various media or links.
- Users scanning will be readily directed to another URL or receive a file.
QR codes are an underestimated technology which can have multiple uses and a profound impact. The code generator creates a QR code similar to the one in the image on the slide. It can be scanned with any device with a camera and specific application meant to read the code, it then redirects the user to the link or file which the code is meant to represent. It is a very fast and efficient process.
Features and Benefits
- Capture and share vast amounts of media or information.
- Accessible in use as it is easy to create and scan QR codes.
- Integration in social media and web platforms and designs.
- Can be used to connect to prospective clients and guests.
- QR codes can be placed on print and digital marketing linking to the agency website.
As displayed in the image, there are a number of media files and links which can be embedded into the code. It is essentially a virtual reality file storage system. There are a number of beneficial features including accessibility, speed, mobility, uniqueness of codes, and high level of integration. QR generator is an interactive tool for both the creator and the end user, allowing this seamless exchange of data in settings where there not be much space, physical or digital, to post the full information. As a travel agency, there are various opportunities for QR codes in marketing and tourism. The availability and ease of placement of QR codes in both physical and digital locations provide great accessibility for tourists.
Prezi
- Online presentation software with a unique format.
- Uses vivid animations of motion, zoom, and spatial relationships.
- Navigate a “mindmap” presentation of various shapes.
- Strong visual aid in presentations.
- Improves visual storytelling and creates engagement.
- Compatible with mobile and web devices.
Prezi is an innovative web-based presentation tool which attempts to use visual storytelling through elements of animation and spatial design. After an experience with Prezi, it is difficult to imagine presentations differently as there is a great deal of engagement and liveliness. The interactive aspect allows to navigate a presentation. As seen in the image of an example template, there is a presentation built around elements of a business cycle. There is an added benefit that Prezi presentations can be both created and viewed on mobile devices.
Benefits and Applications
- Alternative to traditional slide-based presentations.
- Business packages with advanced editing and designer templates.
- Productivity tools and real-time data analytics available.
- Used to create beautiful presentations for consumers.
- Integrate presentations on agency website to demonstrate features and options.
There are a number of benefits to the Prezi interactive tool as it is inherently more engaging than traditional presentations. The agency with the help of the business options, design complex and interesting templates which will provide necessary information to customers about the company and its services or offerings. The travel agency can use this tool for both consumer interaction as well as internal business presentations. The platform also includes productivity options such as data analytics and integration with other web-based services.
Closing Thoughts
- Interactive tools are essential for modern businesses.
- Makes the agency stand out as innovative.
- Offer greater freedom of expression and services.
- Closer connection to customers, allowing to build relationships.
- Creates an engaging and enriched online consulting experience.
- Feel free to actively use interactive tools for business purposes.
As seen in this presentation, interactive tools have a wide variety of features and applications in the online environment and working with clients. Use of such tools and platforms is encouraged as it benefits the company, making it unique and technologically innovative. This will keep bringing customers back and greatly enrich the consulting process which will drive business. Therefore, consultants are encouraged to actively use and adopt new interactive tools in practice at the travel agency.
