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It can be stated that the local amusement park’s business, as a rule, is characterized by seasonality. This kind of entertainment involves maximum attendance at the weekends as during the week it is rather low (Rabinovitz 163). However, the proposed project will be located in the open air; consequently, the main factor for the attendance will be the weather conditions. The main consumers in the market are families with or without children and younger adults. It is necessary to consider various issues to be able to evaluate the prospective success of the proposal.
Due to the current trends in the amusement park business, there are several problems and difficulties associated with the embodiment of the project. The reduction in the flow of investment and the overall decline in economic growth hurts the development of this area; thus, its popularity is constantly decreasing (Coleman 219). Also, the gradual strengthening of the competition, in particular, the proliferation of computer game parlors leaves little room for the survival of the non-network projects. Also, the overall slowdown in demand for the services in this market is reflected in a lower attendance of the target audience.
In this regard, it is necessary to implement such a project, which will take into account the existing conditions, will open the prospect of development, and will be competitive in the market (Kuniavsky, Goodman and Moed 15).
It can be assumed that the development of Fall’n’Twist 12 will respond to the requirements set by the current setting and situation in the market. It will be capable of raising twelve people to a height of twelve meters. The design project will be represented by an air-powered drop and twist tower that would belong to the class of family rides, and its mount type will be either a portable or a park model. Its main characteristics will be compactness, portability, and reliability.
The overall capacity of Fall’n’Twist 12 will be 360 people per hour. This type of ride will respond to the requirements of safety, provide excitement, and will not subject the people to excessive accelerations or velocities. Moreover, the pneumatic tower will work in a continuous clockwise or anticlockwise direction of travel and will have a full pin joints construction for the matter of safety and functionality. The total power needed for the ride will not exceed 14,2 kW while its motive power will be 13,2 kW (Weisenberger 78). Thus, the pneumatic tower will be compact, energy-saving and it will be a new and exciting ride that was not available at the local part previously. For that reason, it can be stated that it will attract new customers and allow raising the popularity of the place.
Target Audience for the Report
The target audience for this report is the amusement park ride management team. To ensure that the targeted audience will evaluate the project, it is necessary to demonstrate and justify the value proposition. The content of the project design should focus on the strategy, reveal the valuation of the project, and evidence the perspective of the new service for the business development (Lee and Kotler 339).
The report aims to support the management’s decision-making regarding the proposed project and allow them to conclude whether to continue with the project design or not. The successful introduction of the case will ensure that the proposal is accepted and will proceed to phase II, which will need funding and permission to develop a prototype.
In conclusion, it is necessary to consider various aspects when designing a project. The size and type of the market, the rivalry, seasonality, and other issues should be thought through when planning the introduction of a new service (Young 213). The effectively presented value proposition to the target audience will ensure that the project will be implemented further.
Coleman, John. Historic Amusement Parks of Baltimore, Jefferson: McFarland, 2014. Print.
Kuniavsky, Mike, Elizabeth Goodman, and Andrea Moed. Observing the User Experience, New York: Elsevier, 2012. Print.
Lee, Nancy, and Philip Kotler. Social Marketing, Thousand Oaks: SAGE Publications, 2015. Print.
Rabinovitz, Lauren. Electric Dreamland, New York: Columbia University Press, 2012. Print.
Weisenberger, Nick. Coasters 101, North Charleston: CreateSpace Independent Publishing Platform, 2013. Print.
Young, Trevor. Successful Project Management, London: Kogan Page Publishers, 2013. Print.