Product
Onemit Dog vegan hot dogs consist of four main components. They are Beyond Meat Sausage, all-wheat buns, condiments, and Eco-Products packaging sleeve. The given product is designed to be environmentally friendly due to the biodegradable package. It is also significantly healthier than other alternatives and conventional hot dogs because Onemit Dog uses only a healthier and beneficial form of sausages and buns.
Today, the composition of sausages is replete with chemical elements: carrageenan, cochineal, phosphates, nitrites, and nitrates (Blanco-Lizarazo et al. 279). All of them make sausages tastier and more attractive, but absolutely not healthy. In addition, this kind of product due to the huge number of preservatives leads a person into a state of dependence. The taste buds of a person get used to this taste, and already other food seems fresh and not so appetizing.
Meat sausages contain a number of harmful elements that directly affect health. There are a huge number of dangerous components: fillers, flavors, thickeners, colorants, and flavor enhancers (Blanco-Lizarazo et al. 281). Today, sausages can contain 10-30% meat, but the in reality, it turns out that this is not a fleshy part of the meat, but animal fat, skin, poultry meat (Blanco-Lizarazo et al. 278). Everything else in the composition of sausages is protein stabilizers and protein-fat emulsions. In the emulsions of a regular sausage, there is water, vegetable oil, soy protein, and sodium caseinate (Blanco-Lizarazo et al. 284).
In practice, the proteins of meat and milk are completely incompatible, but manufacturers do not think about the given issue. In addition, in the composition of sausages are flour, starch, and various cereals (Blanco-Lizarazo et al. 287). Therefore, it is clear that people are getting more informed and aware of the ramifications of consuming regular sausages and hot dogs. This increased awareness leads to people making more conscious choices regarding the food they consume. Onemit Dog will be that choice, which will be highly appealing to the health-conscious part of the population.
Promotion and Advertising
The advertising strategy will be focused on fundamental approaches, such as on-site advertising. Advertising can have a strong impact on the buyer and stimulate demand for the advertised product. According to various studies, 80% of purchases in stores occur as a result of impulses caused by either the appearance of the product or additional advertising at the point of sale (Sahni 468). According to research by advertising psychologists, only a small percentage of buyers purposefully purchase a product of a certain brand.
Most buyers know what goods they need but have not yet decided on the brand. In other words, 80% of the products are bought only because, at a certain point in time, they made a favorable impression on the potential buyer (Sahni 471). Consequently, advertising materials, attracting the attention of a prospective buyer to a product or brand, can significantly increase sales. Therefore, the main focus will be on catching the attention of target market who already seek healthier options.
The promotion strategy will revolve around social media marketing. Popular social media platforms will be used in order to promote Onemit Dogs actively. The posts and promotional activities can be linked to sports events, where a significant part of sales will occur. As it grows, the cost of advertising on social networks, taking into account the use of targeted advertising and optimizing the cost of advertising in third-party groups, will increase.
Targeted advertising will increase audience reach, as ads on social networks will be paid for the number of impressions to users. It is also planned to increase subscribers on platforms, such as Instagram, Facebook, and YouTube, to approximately 10,000 people per month due to the announcement in third-party groups of various shares held by Onemit Dog. In accordance with these indicators, sales profit growth is also forecasted.
Works Cited
Blanco-Lizarazo, Carla María, et al. “Listeria Monocytogenes Behaviour and Quality Attributes during Sausage Storage Affected by Sodium Nitrite, Sodium Lactate and Thyme Essential Oil.” Food Science and Technology International, vol. 23, no. 3, 2017, pp. 277-288.
Sahni, Navdeep S. “Advertising Spillovers: Evidence from Online Field Experiments and Implications for Returns on Advertising.” Journal of Marketing Research, vol. 53, no. 4, 2016, pp. 459-478.