The COVID-19 global outbreak has hurt many industries, among which are airlines. During this time of adversity, airline companies have to pay special attention to their strategic management to respond to public health concerns and uphold workable business ethics. As of now, Boeing is amid turmoil caused by the coronavirus pandemic and 737 MAX setbacks that have already cost the company significant losses.
Staying afloat requires timely measures that would protect customers, employees, and suppliers. For the safety of customers, the staff at Boeing is disinfecting all surfaces that can be potentially contaminated: door handles, table surfaces, light switches, and others. The company continues to restrict travel to countries with the most massive outbreaks, such as China, South Korea, and Italy. On top of that, clients can access up-to-date information regarding changing travel bans and restrictions, so that they could be more mindful about planning their trips.
As for employees and suppliers, Boeing is keeping the number and frequency of personal meetings with big groups of people to a minimum; this especially applies to areas with active virus transmission. The airline company holds online meetings whenever it is possible, which includes job interviews. Boeing is canceling non-essential business meetings that require international travel to avert situations where travelers could be exposed to the virus or be subject to unexpected quarantine. So far, the organization has clearly communicated to its stakeholders that they have the right to opt-out of the face-to-face meetings as well as refuse to travel for work. Lastly, Boeing is now shipping masks and other relevant items to employees at risk of exposure.