According to Klapper et al, supply chain management is the integrated set of functions that seek to ensure that the products of an organization reach a customer in a timely manner. Therefore, the roles of the supply chain manager at Dell computers are to ensure that the customer is satisfied with the product distribution utilized by the company.
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The main roles of a supply chain manager are to ensure the effective selection and management of suppliers and to supervise efficient transportation of products from the production location through storage, though storage, and finally to the consumer (Chomilier, Samii, and Wassenhove).
Therefore, at Dell, the responsibilities of the supply chain manager are to ensure that there is effective communication between the customer, the supplier, and manufacturer of the final product.
This role leads to a high demand for supply chain managers by firms such as Dell because the supply chain managers ensure that the company’s products are efficiently distributed to various consumers in the market (Kale, 2004). These managers are also in high demand because the company has to distribute its products to diverse populations, and to do this, effective communication in the supply chain is needed.
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Case Study: Dell. Can The Icon of The Logistics Industry Survive in India? Chomilier, B., and Samii, R., and Wassenhove, L., The Central Role of Supply Chain Management at IFRC, [Online] Available at: <https://www.fmreview.org/> .
Cohen, S., and Rousell, J., 2004, Strategic Supply Chain Management. New York: McGraw Hill.
Kale, S., n.d., Global Competitiveness: Role of Supply Chain Management, [Online] Available at: http://dspace.iimk.ac.in/bitstream/handle/2259/507/503-511+.pdf;jsessionid=22A58EB0104D0855E5F5AD128979AB25?sequence=1 .
Klapper, L., and Hamblin, N., and Hutchison, L., and Novak, L., and Vivar, J., 2000, Supply Chain Management: A Recommended Performance Measurement Scorecard. London: Logistics Management Institute.