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The Gym’s Success Case Study


Introduction

The success of any gym depends on the number of members visiting it; the more members a gym has, the more revenue it is likely to generate. This, in return, is determined by how easily people can locate and access the gym. In fact, most people search for gyms which are conveniently located to their workplaces or homes, a clear indication that gyms are located within the same surrounding depends on the same clients.

For this reason, gyms that are located within the same locality have to compete for clients, an indication that the biggest challenge facing most gyms is getting enough clients to enroll as gym members. The internet is a marketing tool that offers the best platform for capturing and retaining prospective clients searching the internet for a gym that is conveniently and closely located. Therefore, designing a gym website will enable a gym to acquire new clients and grow into a profitable business.

Why and how people will visit the gym site

People will visit the gym site for several reasons. Among them is getting reliable information on various services or gym-related products offered, and checking out whether the trainers present in the gym can meet clients’ expectations. In addition, search engine optimizers (SEOs) can be used to enhance the visibility of the website on the internet, thus prompting more people to visit the website.

Besides, most gym websites never offer a complete view of the gym facilities and, therefore, to attract more people to the website, the gym’s photos and videos should be posted on the website in order to provide a complete view of the gym’s facilities.

Good things do not go unnoticed, and thus, the reliable information present on the website will prompt people visiting the website to share the website’s information with other people. This will act as a referral mechanism that will ensure that more people will visit the website.

Moreover, newsletters with the website’s address will be sent to the existing members through e-mail. This will be a perfect way to get more referrals as loyal customers (existing members) who are likely to ‘spread the word’ by forwarding the newsletters to people they know. As a result, more people will opt to visit the gym’s website.

How to make money from the site

Money will mainly be generated from the increased gym’s membership. What will happen is that all the information present on the website (offered, gym-related products and trainers qualification) will be structured in an informative and appealing way that will encourage potential clients to apply for membership.

This will increase the number of gym’s members, thus translating into more money. Besides increasing the number members, the website will advertise gym-related products offered, such as nutrition supplements and workout videos (Yoga, aerobics, strength building and body building among others). This will increase sales derived from gym-related products thus bringing in more money.

How people will use computers on the site

People will use their computers to navigate through the website. This will help them view the information present on the website including the services offered, promotions, and the gym’s location. This information will help them make informed decisions when applying for the gym’s membership or purchasing the gym-related products.

For instance, a person wishing to join the gym can check whether the trainers’ qualifications listed on the website are of acceptable standards, and whether the gym is conveniently located. In addition, people will use their computers to submit their questions or chat with the customer care representatives if they have any questions or need any gym-related products.

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Reference

IvyPanda. (2019, December 5). The Gym's Success. Retrieved from https://ivypanda.com/essays/the-gym/

Work Cited

"The Gym's Success." IvyPanda, 5 Dec. 2019, ivypanda.com/essays/the-gym/.

1. IvyPanda. "The Gym's Success." December 5, 2019. https://ivypanda.com/essays/the-gym/.


Bibliography


IvyPanda. "The Gym's Success." December 5, 2019. https://ivypanda.com/essays/the-gym/.

References

IvyPanda. 2019. "The Gym's Success." December 5, 2019. https://ivypanda.com/essays/the-gym/.

References

IvyPanda. (2019) 'The Gym's Success'. 5 December.

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