Introduction
The blistering development of digital devices and the demand for computers and software connected with their functioning have a great impact on the modern world and nowadays companies that work in the given sphere are guaranteed to obtain a great income. Microsoft is taken as the most powerful actor, which popular OS guarantees it about $93580 million of income (Microsoft 6). Under these conditions, if Google wants to compete with Microsoft and conquer the market which provides about $90 billion of income (Kelly para. 7), it should force the creation of the OS of a new sort.
Main body
The fact is that nowadays the market of digital technologies and software passes through a period of blistering growth. The level of demand on OS increases along with the introduction of new devices which need a certain operating system. However, looking at Figure 1, it is possible to say that Microsoft remains the monopolist as 89% of the market belongs to it. That is why, the existing situation in the sphere of OS could be characterized by the attempts of Microsoft to remain the main actor, despite Apples products. The situation is also complicated by the fact that there is no OS that could be able to compete with the Microsoft OS and provide the same possibilities and services for its users. Nevertheless, the peculiarities of the market and the high level of demands on it could be taken as the guarantee of the great level of expected incomes for a new OS.
Resting on these facts, Google can enter the market suggesting a revolutionary new operating system that could be able to satisfy the new sort of demands which appears in the age of the development of various technologies and close cooperation with the Internet. People, who cannot imagine their lives without constant access to the Internet will be the targeted audience of the company and new OS, characterized by the great attention given to this very aspect of the functioning of a device.
The intention to introduce a new and efficient OS could be explained by several factors. First of all, Google has great experience in the sphere of the Internet and software connected with it (Google Inc 4). Figure 2 shows, that Google is the most popular search engine which demonstrates the great credibility and efficiency of this sort of software. Moreover, the company has already created the Internet browser which makes work on the Internet much easier. That is why, it is possible to presuppose that the company will be able to place greater focus on Chrome OS, which is already being created, and make it open to the audience and efficient (“Google Chrome OS” para. 5). The new OS should be able to compete with Windows OS and help the company to conquer the market.
Conclusion
However, one should keep in mind the possible risks connected with the creation of the new OS and its promotion. It is a very long-termed process that demands constant control and support from various departments of the company. Microsoft has great experience in the given field and that is why its products are deprived of some mistakes. Google should try to use the same practice.
The next steps of the company should include the standardization of all its products for them to be able to operate in terms of the new OS, provide a great number of various functions and possibilities, which have never been introduced before, for the Internet users, and guarantee the customers satisfaction.
Works Cited
Google Chrome OS. n.d. Web. 2016. Web.
Google Inc. Annual Report 2014. Web.
Kelly, Gordon. “Microsoft Is The New Google, Google Is The Old Microsoft” Forbes. 2015. Web.
Microsoft. Annual Report 2015. 2015. Web.
Search engine statistics October 2014. Web.
Smith, Dave. CHART OF THE DAY: Windows Is Still Massive. 2014. Web.