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Strong Negotiation Plan for Sprint Nextel and Clearwire Report

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Updated: Nov 28th, 2021

Actions, which may be taken to improve the effectiveness of communications during the negotiation

The ability to improve communication effectiveness is one of the main factors, which adds to the whole outcome of the negotiation in general. The negotiations in most cases are based on the competition as two parties want to reach the desired aims and to get the much profit from the negotiation as possible. The effectiveness of the negotiations is the guarantee of the successful outcome of the negotiations and there are several ways how to reach the desired aim. The strategic actions, which may be provided to create effective negotiations, are the following: learning the strategic skillset, turning vision into action, and leveraging staff and technology to reinforce the vision. To be specific, the strategic actions are going to be discussed closer. Learning the strategic skillset is the very ability to communicate. The person should be literate and be aware of not only the theme, which is discussed. Leadership abilities do play not the last role in effective communication achievement. Turning vision into action is the strategy, which is reached by the person’s ability to apply on the negotiator the needs which are necessary, to make the person understands that what you want is exactly what is necessary for the negotiator, and this necessity should be done. Leveraging staff and technology is the other strategy, which is rather effective to provide successful communication. The scope of work, which should be completed before and during negotiations, is big ad to cope with it the wise manager will leverage the staff to the negotiation process and implement the technological possibility to make the negotiation communication successful (Bowery, 2005, p.151).

Two sources of power that would be appropriate to move the negotiation to resolution

There are some sources of power that are able to move the negotiation to resolution. The two sources of power, which were chosen for discussion, are personal power and information power. The personal source of power is the power that “drives from a variety of personal attributes that magnify other sources of power, including self-assurance, the ability to articulate one’s thoughts and understand one’s situation, one’s determination and endurance” (Macfarlane, 2003, p.470). The negotiations are impossible without the possibility of any party of the negotiations to possess this personal power. Being the core factor for the aim achievement, the personal power in the negotiations depends on the personal inner qualities and abilities. Being strong and powerful personality, the negotiations will conclude with the desired outcome for those, who have more personal power. The ability to convince, to give supportive arguments, and just to provide the relevant information from the desired side is the ability of the powerful people. The information power is the other source of power, which helps to provide the argumentative facts about the affair, which is discussed. The absurdity of modern society is that living in the world of information, people know little. All the information is useless and to get the really worthy facts is a power, which may be easily applied in the negotiation process, when the useful facts, which are unknown to others, may convince the person to take up the desired position. The only condition is that information should be trusted, relevant, and necessary for the other party in the negotiations (Macfarlane, 2003, p.470).

Ethical guidelines during companies’ negotiations (Sprint Nextel and Clearwire)

Being the Sprint Nextel member, the negotiations should be provided with Clearwire. The companies are working together for a long time as Sprint Nextel has a 50% share in Clearwire. Being the partners, the negotiations should be provided on friendly terms, following all the ethical codes of behavior. First of all, the main principle of business ethics is never to lie. The lie is the main issue, which makes the partner companies alien to each other. Clear and transparent relations are the main strategies to reach mutual understanding in negotiations. The traditional view of the negotiation is that one party should win and the other should lose. The concentration on the tactics will never end successfully. According to ethical principles, the parties of the negotiations should try to reach the compromise and to achieve the goal both (Harman, 2006, p.577). The desire to keep friendly relations in the future is the other ethical factor, which should be supported by the ethical codes of all parties. Respecting and supporting Clearwire in all its desires and intentions, Sprint Nextel may also count on the same relation from Clearwire’s side. Being sincere in the company’s intentions is the other factor, which should be counted in the companies’ negotiations. Moreover, providing some limitations for the Clearwire or making it feel uncomfortable in some position, Sprint Nextel should expect the same relation to them. In addition, betrayal is one of the main facts, which must never be present in the negotiation policies of both countries. Providing the negotiations on the discussed ethical principles, the companies should be sure of the strong support in the business.

References

Bowery, C. R. (2005). Lee & Grant: profiles in leadership from the battlefields of Virginia. AMACOM Div American Mgmt Assn, New York.

Harman, L. B. (2006). Ethical challenges in the management of health information. Jones & Bartlett Publishers, New York.

Macfarlane, J. (2003). Dispute resolution: readings and case studies. Emond Montgomery Publication, Montgomery.

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IvyPanda. (2021) 'Strong Negotiation Plan for Sprint Nextel and Clearwire'. 28 November.

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