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Successful managers of tomorrow will be the ones who have a high cultural quotient Essay


Managers are mainly involved in running and administrating an organisation aiming at achieving the set goals and objectives. They are accountable to the shareholders of the company and ensure that they have achieved the corporate goals of the company within a particular time frame.

They are responsible for formulating the plans and strategies to be implemented by the company to enable it to achieve its objectives.

Therefore, they are to ensure that the goals and objectives formulated are the most suitable ones from the variety of alternative strategies that they may have brainstormed. Organisations and companies are formed within countries and kingdoms that have different political frameworks and structures, economies and cultural diversities (Reich 1991).


The managers of different countries work in different cultural environments ensuring at the same time that they meet the corporate goals and objectives of their respective organisation.

Mostly, the managers who are responsible for administration of multinational corporations have a major challenge to align various cultures of different countries where their companies are established in and ensure that they meet the demands of the market by operating in accordance to their traditions.

The success of every company in the world is determined by how it satisfies its customers. That is why marketing is an important function in every organisation because it is involved in identification of the customers’ needs and wants, their anticipation and lastly satisfaction of their customers in order to attract them (Porter & Read 1998).

Therefore, managers have to ensure that they identify the world-views and desires of their particular customers, build up a strong trade connection at the market, and develop strategies that will satisfy different consumers while achieving their corporate goals and mission.

They also have to identify different cultures of the world because of their respective employees who work in the companies (Florida 2002).

Another factor that determines the success of an organisation in achieving its corporate goals and objectives is effective human resource management. This is mostly connected with the welfare of its employees, selection and recruitment of new personnel.

The managers of these companies have to ensure that they know the cultures of employees so as to work with them properly. Some of the matters that employees are important to them are money and physiological needs.

The managers should use money as a motivating factor for the employees who value money most of all in their work places making them work more effective and efficient, and thereby enable the company to achieve its corporate goals and objectives.

They should know how to make different values and world-views of their employees come together to form one corporate organisational culture.

It is evident that there have been major changes in the business environment for the last 20 years due to different cultures and traditions that exist in the world, and the managers of the organizations work tirelessly to ensure that they identify and meet the norms and traditions of different cultures so as to achieve the corporate goals and objectives of their company in order to remain in business.

Cultural values and norms can be very different all over the world because of a number of factors that are discussed in details in this essay (Shapiro & Varian1998). One of the main factors that have contributed to the major cultural differences includes different religions.

Religion is what a particular individual believes in, and in most cases, people put their faith in some supernatural being. Every nation has a major religion that dominates that country irrespective of other minor religions that are present in the same land.

The dominant religions may include Christianity, Islam as well as Hinduism, as a result, the religion that many people relate to determines the major cultural features adopted in that particular country. A company that operates in such a country with some particular dominating religious culture has to ensure that it operates taking into account the cultural norms.

For instance, in a country where the majority of population are Muslims, a sausage company cannot successfully operate because the Islam religion does not allow to eat pork. Another factor that really determines the market of a particular state is the economic status of that respective country.

When the economics of a country is developed and fast moving, then it has favourable conditions and necessary facilities for business development, while the country with a poor economy and slow growth has a difficult market environment to work in.

The company that operates in any of these two countries has to identify the economic status of that particular state. In addition, it should determine what type of goods or services to produce and how to price the goods and services offered in the market. Another factor that determines the market of a given country is the political framework that governs that particular country.

The political situation in the land has a great influence on the formulation of rules and regulations of that state. These rules and regulations govern the operations of a particular country, and hence the managers of that company have to ensure that they are aware of the political framework operating.

That automatically determines the business environment of the particular country so that their company does not violate government rules. The technology employed in a given country also influence the market. The developed countries are known to be innovative in terms of technology, and their citizens are used to the high technology.

The companies operating or aiming to start businesses in these countries have to find out and learn how the technological progress is advanced there and also ensure that they also embrace the same technological advancements if they want to satisfy their customers to make profit.

These differences in the business environment that are found in many countries affect how commercial transactions are carried out between business partners in different countries. The following is an evaluation on how different environments in various states affect the business partners.

Most of these differences include the religious, political, economic and technological factors. Religion of different countries determines the type of business that prevails in that particular country.

That is why, the managers of the respective companies have to identify the religion and culture of the people that form the market of their goods and services. As earlier mentioned, the purpose of marketing is to satisfy customers, and hence the companies should produce goods and services that do not run counter the religious principles of those individuals in that country.

Political factor determines the laws that are established in a given state. Some countries have very strict and rigid laws that do not favour the formation and operation of any given company, and hence the managers who are involved in administration and running of the corporations have to ensure that they are aware of these rules and regulations to keep their firms on the right side of the government to avoid closure of the companies.

Likewise, some countries have laws that favour the formation of companies and even their operations, and hence most of the global corporations are established there.

Technological progress is highly embraced in most of the countries worldwide because of its effectiveness and efficiency. Majority of the people prefer to use products that are technologically advanced, that is why the companies that are to be formed in the developed countries or have already been formed there should operate a high technology as well.


In general, the strategy that most companies use for their success is marketing, and there is no doubt that marketing has become diverse. The managers in any given company have to ensure that they identify this marketing diversity that is mostly brought by the above mentioned differences.

Due to these factors, the managers have become able to identify and be aware of almost all the business environments all over the world.

That is why, knowing all these factors and being able to examine and analyze them respectively give the managers irrefutable advantage and benefit because, thus, they will be able to design a successful business strategy and implement it in their company to gain all the corporate goals set. Due to these, managers in the firms are considered to be the people who have a high cultural quotient (Reich 2001).


Florida, R 2002, The rise of the creative class, Basic Books, New York.

Porter, A. & Read, W 1998, The information revolution, Ablex Publishing, Greenwich.

Reich, R 2001, The future of success, Vintage, New York.

Reich, R 1991, The work of nations preparing ourselves for 21st century capitalism, A.A Knopf, New York.

Shapiro, C & Varian, H 1998, Information rules, Harvard Business School Press, Cambridge.

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Bradley, Phoenix. "Successful managers of tomorrow will be the ones who have a high cultural quotient." IvyPanda, 8 Dec. 2019,

1. Phoenix Bradley. "Successful managers of tomorrow will be the ones who have a high cultural quotient." IvyPanda (blog), December 8, 2019.


Bradley, Phoenix. "Successful managers of tomorrow will be the ones who have a high cultural quotient." IvyPanda (blog), December 8, 2019.


Bradley, Phoenix. 2019. "Successful managers of tomorrow will be the ones who have a high cultural quotient." IvyPanda (blog), December 8, 2019.


Bradley, P. (2019) 'Successful managers of tomorrow will be the ones who have a high cultural quotient'. IvyPanda, 8 December.

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