Privacy is an issue that bothers many individuals who are involved in the world of business. It is not only about the number of people who may gain access to personal information, but about the ability to control access to this kind of information and make independent decisions whether to expose a secret or not. In the business workplace, the dilemma of privacy can be developed in a variety of forms.
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For example, in informational advertising, a company may investigate several products in the same category and develop price or quality comparisons to persuade potential clients to pay attention to the offered product. The dilemma is that on the one hand, personal information about competitors is exposed so that no data control can be followed, and on the other hand, information for comparison is not stolen but taken from public sources. As a result, informational advertising may provoke multiple questions about truths and lies available to organizations and clients.
There are several ways to approach this problem, and one of the possible theories includes the basics of cultural ethics that promote respect to moral doctrines like rules or beliefs of specific communities. The peculiar feature of culturalist ethics is that there is no way to support the idea of the comparison of two cultures or, in this case, two products.
According to this theory, it is allowed to describe the differences between items, but it is forbidden to say that one of them is better than another as it turns out to be a contradiction to the idea that all moral truths depend only on what society thinks about them. In other words, the comparison of products in informational advertising can be supported in the world of business only if a company aims at describing something but not defining which one is a better option.