Abstract
Dnata is one of the subsidiary companies that work for Emirates airlines (Peevers 178). In order to evaluate how certain factors affect Dnata’s operations, a research was conducted on the same. The research focused on the price of oil as a factor that negatively affects the company’s performance.
On the same note, the research focused on the impact of reward strategies and how it affects employee performance in relation to organization performance. This research was prompted by the fact that Dnata Company was performing poorly in finance. This led to a negative impact on the company’s performance on logistics, operations and financial management.
On the other hand, the company’s employee performance was deteriorating as evidenced by a staff strike of Dnata staff members at Geneva airport in the year 2012. Such employee actions can be a bad precedence to other staff members across the globe.
From the two scenarios, it is evident that the company’s performance as a global company in the airline industry was at stake. From this context, a research on factors affecting the company’s operations and employee performance was initialized.
The research conducted used both qualitative and quantitative research methodologies. By administering questionnaires to the Dnata employees, the research was to understand the employees’ perspective on issues affecting the company operations. In addition, the questionnaires revealed the plight of the staff members and factors that influence their performance. By using both quantitative and qualitative research techniques, the research was done in an integrated manner.
This made the data analysis easier by using descriptive statistics and analysis of the inferential data (Maxwell 133). Such data analysis methodologies are effective as evidenced when analyzing the impact of high oil prices on the Dnata’s performance. Additional techniques included the use of graphs and charts in analyzing data. On the other hand, the research on employee performance was done through open-minded questionnaires. However, the results were analyzed by use of descriptive statistics.
The results of the research indicated that the fluctuation of oil price in UAE led to the slackening trend of Dnata performance between the year 2008 and 2012. In fact, as the oil prices increased, the company became vulnerable to other risks associated with high costs of operations management. In this respect, the research recommended that Dnata Company engage in outsourcing some of its operations to reduce the cost of operations.
On the other hand, the research on the impact of reward strategies on employee performance indicated that employees tend to perform better given rewards (Musses 54). The research indicates that employees preferred monetary rewards and better working conditions to improve on their performance (54).
Employee welfare became a critical issue from the research. In this respect, the research recommendations were that the Dnata Company should use reward strategies. The result expectations of this research were that the company will avert future industrial actions through reward strategies. Moreover, the company managers will use a good employer-employee relationship to ensure that the overall organization’s performance is not affected.
Both studies are fundamental in ensuring that Dnata Company is able to evaluate its performance from all dimensions. In this case, better managerial concepts to avert a financial crisis from oil prices are recommended. On the other hand, better management of employee expectations is critical in improving employee performance and averting industrial actions. Basically, all these factors are significant in evaluating the overall organization’s performance.
Works Cited
Maxwell, A. Joseph. Qualitative research design: An interactive approach. California: SAGE, 2005. Print.
Musse, Abdifatah. The influence of rewards and satisfactions on employees’ performance in organization: Rewards and employees performance. Berlin: Grin Verlag, 2012. Print.
Peevers, A. Schulte. Dubai. Ediz. Inglese. California: Lonely Planet, 2010. Print.