Manzanita Brewery Company has been at the forefront in implementing its strategic objectives in order to gain a competitive advantage over its competitors in the beverage industry. As a way of attracting and retaining its customers, the San Diego Company has set-up key strategic objectives and a clear-cut path on how to implement the objectives. With its large customer base, Manzanita Brewery has opened its outlets in seven other branches, developed an organizational mission, values statement, and vision statement that incorporates the needs and tastes of the larger population.
With the outlined background and mission statements, the strategic plan will build on the moves and values, which the firm has developed in the past by using the past shortcomings to design the future prospects. Manzanita Brewery’s production of quality products and promotion of responsible relationship with its key stakeholders, as well as reliance on innovation and creativity have been the main development strategy. The company operates on a no long-term debt strategy to enable the management focus on internal aspects of the firm, as the move limits instances of operations on deficits.
Moreover, the company’s strategic plan touches on projections or forecasting what the firm intends to achieve, as well as how it plans to navigate the dynamic and global market. A well-conducted internal and external analysis will bring out the nature of the operational environment that the company is targeting. An analysis of the strengths, weaknesses, opportunities, and threats of the company will reveal the exact position or capabilities that the company can adopt.
A clear strategic plan for Manzanita Brewery will use the SWOT analysis, as well as the internal and external analysis to propose several recommendations the company intends to achieve within a fixed period. Armed with great expertise, the company will be in the best position to employ product differentiation and cost-cutting strategies in order to remain relevant in the competitive California market. The management will use the company’s weaknesses to devise new plans on how to minimize them by greatly exploiting the available opportunities to their advantage.
The implementation plan targets to have a defined timeline with detailed, clear, measurable, and time-bound objectives on how to ensure that the brands are available in all regions in the US in order to increase profit levels, expand internationally, and minimize expenses on deliveries. The production hub in San Diego will have to coordinate the supplies and stock levels at all store liquors across the 12 key states in the US. In order to remain relevant in the beverage industry, Manzanita Brewery will have to adjust its cultures and operations to accommodate the new targets.
The management will have to incorporate employees and consultants in implementing the strategy; this will require restructuring of the leadership system to monitor help in identifying and allocating resources to cover the expansive targeted regions. In these aspects, the Manzanita Brewery intends to focus on new distribution channels, doubled production, and brand expansion into the new regions. With the plan to cover expansive areas, a risk management committee will assist in overseeing and constructing strategies on how to counter setbacks within the distribution channels, as well as within the firm. The report will discuss the summarized content in detail in order to bring out the main ideas that the Manzanita Brewery plans to introduce in managing its sales.