The program is aimed at training mid-level managers of a clothing retail store. It is necessary to consider some characteristics of the learning community.
These employees are professionals who have the necessary education, knowledge and skills to complete certain task. However, these professionals may lack for the most recent advances in the field. They may also lack for desire to employ new strategies as they are sure that they are professionals who have already done a lot for the company.
Therefore, it is important to develop certain strategies to communicate with the participants of the program. First of all, it is necessary to make them understand that they know a lot and this is good. But it is important to show them the scope of new knowledge and skills. It is important to make them understand exact benefits of the program. They should see how beneficial the program could be for them.
Hence, it is necessary to include some issues professionals in the sphere face. It is possible to add solutions which are common. It is also necessary to include certain solutions based on recent advances. Comparison of these two approaches will help potential participants understand benefits of the new approach.
It can be useful to include a number of real-life stories as well. It is also possible to include a list of companies who have already got the training and their feedback. This will add credibility to the information provided.
The first step of the advertising campaign can be development of the Facebook page as all the detailed information can be placed there for reference. The second step is sending e-mails to top- and mid-management of the companies that can be potential customers. The third step is production of flyers and posters as well as distribution of these materials. It can be also beneficial to launch introductory lectures or presentations held in different locations.
In this way, potential customers will be able to ask questions and have face-to-face communication which can be very important. Of course, these meetings will not be numerous as they are associated with certain costs. This will be the final step of the promotional program. Clearly, it is also important to make sure that all calls will be responded and all e-mails or inquiries will be addressed.
Finally, the budget of the present program is $500 and this can be enough for a successful promotional program. Development of the Facebook page and sending e-mails can be completed by the training company’s employees. It is very easy but the tool is very effective. Production of flyers and posters can take up to $300-350. The rest of the money can be spent to hold the presentations and lectures to promote the program.
E-Mail Message
The world is changing very fast and consumers’ needs and expectation are also evolving. Clothing retail companies are frontiers in this rapidly changing world as fashion is so changeable.
You are professionals who have their own ways to sell products as well as dreams. However, there is always way to improve. If you really want to be up-to-date, you will have to employ the most recent sale strategies.
We can show you so many ways to improve! We can share strategies utilized by the most successful retailers, such as Zara, COS, J. Crew and so on. Interested? Find us at Facebook or call us telephone number.