Functional Team Framework
Great Cup of Coffee Company
E-marketing involves building friendly partnership and working relationship with a market segment without necessarily having physical contact with it. In fact, the main source of exchanging information and advertising products is through written words in a social media such as company website.
Reflectively, success of e-marketing is deeply entrenched in the principle of keeping reliable and professional reputation in exchanging ideas and convincing customers in online selling.
Thus, the key conceptual idea of this reflective treatise is an in-depth and explicit analysis of recommendations for an e-Marketing plan on the periphery of functional team orientation for Great Cup of Coffee Company.
Besides, the paper is specific on values surrounding e-marketing and checkpoints that translate into sustainable, profitable, and relevant business engagement.
In the contemporary society, over fifty percent of companies use internet in research and promoting their services and products. Besides, the same percentage of people has access to internet and other social media.
Therefore, e-marketing is the ‘next big thing’. In order to have a successful e-Marketing plan in Great Cup of Coffee Company, structural planning is essential especially in locating target market and actualizing through execution of preset plans.
With proper planning, messaging, and market objectivity, comprehensive implementation is achievable at optimal level.
In order to achieve structural planning, the same should labor to build a visible campaign for brand awareness which dictates the magnitude of acceptance and time frame for the same. Besides, the campaign should include strategies meant to expand and gain audience in the target market.
Another key recommendation in e-Marketing plan for Great Cup of Coffee Company envisions creation of a simultaneous but independently functioning cost balancing matrix that keep the firm in the competitive edge.
However, before implementing this recommendation, market research should expand into the territory of acquiring knowledge on prevailing market price especially when dealing with a product that is already in the market. Price research creates conducive environment for functionality and sustainability despite market swings (Kalb, 2002).
Essentially, success of e-Marketing plan depends on proper alignment of a functional team who is responsible for creation of flexible but quantifiable measurement tracking tools for reviewing results periodically. Reflectively, this team should have essential knowledge in social media and tools used in marketing via the internet.
Besides quality in service delivery and customer satisfaction depend on the support team. Therefore, customer retention is achievable through creation of reliable, informed, and passionate support team.
In addition, the plan should include a monitoring matrix that maps out potential competitors and identify online weaknesses and strength of clients. Moreover, the reporting criteria should reflect success of marketing calendar and set target periodically generated (Kalb, 2002).
The above recommendations depend on creations customized search engine and page which supply referrals to clients in order to affiliate sales. Therefore, it is necessary to develop simple and self explanatory market expedition since e-Marketing rely on exchange of information between parties.
Also, the marketing site should give room for recommendations from clients on level of satisfaction (Kalb, 2002). Data from these recommendations are vital in reviewing future progress tracking devises and determining the magnitude of success within a period of time.
Conclusively, success of e-Marketing depends on execution of the above recommendations and transforming them into reality. Successful execution solely functions on inclusiveness, creation of quantifiable tracking devises for results, and recreating an informed support team.
Generally, these recommendations should be practiced flexibly since online marketing environment is characterized by constant dynamics that may make previous designs irrelevant.
E-Marketing Recommendations for Great Cup of Coffee Company
Reference
Kalb, S. (2002). E-Marketing: What Went Wrong and How to Do It Right. Los Angeles: K&A Press.