Search Engine Optimization (SEO)
Search engine optimization for the MD Anderson Cancer Center website can be achieved by installing plugins that possess extra features such as page navigation, thumbnail, and customized page numbers (Stokes, 2011). Specifically, this proposed system in Google will consist of a multi-tab page that will serve different areas and services to online customers.
The main categories may be treatment services ordering menu, e-newspaper/magazines, and brochures related to common cancer problems and their solutions, shopping (duty-free) for cancer consultancy options, and a guide on cost for each treatment package.
When implementing SEO in the Google search, it is necessary to revise the algorithms constantly for the search result of the MD Anderson Cancer Center website to remain at the top (Stokes 2011). This can be achieved through revising the content to ensure that all the information on the website pertains directly to the needs of potential clients.
Thus, constant blogging of the website and recruiting other independent bloggers to blog about the website will give the MD Anderson Cancer Center website a competitive advantage in marketing its products. This has been achieved by the Amazon and eBay websites since their SEO have been optimized and easy to access from a single search (Napier, Judd, Rivers, and Adams, 2003).
The SEO may also be tailored to include a unique cookie which is transferable to the users of the MD Anderson Cancer Center website. The unique cookie for the website will be transferred to all primary and secondary visitors of this site hence broadening the spread information on this website (Stokes 2011).
Optimizing the SEO has the potential of making the website go viral within six months since the unique cookie will spread to the primary and secondary users. However, the risk of using this option may be the high cost of constantly optimizing the SEO and hiring unprofessional bloggers who may compromise the elements of trust in dealing with the potential clients (Napier et al. 2003).
Social media advertising
Social media, especially Google, Linkedin, and Twitter, have gained popularity among companies and individuals who uses these sites as interaction modules to share experiences and exchange ideas. In the e-Marketing industry, social media has penetrated the communication environment and currently commands a large following among the users (Stokes 2011).
Reflectively, Google, Linkedin, and Twitter are ideal tools for branding and community following building for the MD Anderson Cancer Center website. Through ‘likes’ and ‘tweets,’ the customer base for the MD Anderson Cancer Center website will expand substantially over a short period.
To increase credibility and maintain professionalism, the current bomb internet channels used by the MD Anderson Cancer website for reaching the consumers should be tailored to encompass processes and features that flawlessly facilitate a healthy and lifetime relationship between the center and its clients.
For instance, the website should carry out a link reference promotion where the website user with the highest number of referral links is rewarded with a free cancer consultancy service or gift hampers. This will create long term loyalty among clients. The potential of the referral link approach is that it will improve the visibility of the MD Anderson Cancer Center website across the globe (Napier et al. 2003).
Finally, the MD Anderson Cancer Center should create a dynamic and functional team within its expansion structure to ensure the sustainability of the gains that will be made when the above recommendations are implemented.
References
Napier, H. A., Judd, P. J., Rivers, O. N., & Adams, A. (2003). E-business technologies. Boston, MA: Course Technology.
Stokes, R. (2011). E-Marketing: The essential guide to digital marketing. London, UK: Quirk e-Marketing (Pty) Ltd.