Finding a data regarding the hype of the strategies that are implemented by Tesla Motors was a difficult task. The CEO and other members of the company have given an interview numerous times; however, the question regarding the strategies was not the popular one as the majority of journalists are more focused on innovations and the technologies that Tesla Motors uses. However, as a matter of fact, the fundamental concern of the company outside of innovations is the extension of the market and fostering the transition of the society to the electric cars.
For the company to be popular and successful in the selling of products, the organizations should be informatively bright. However, not always they are honest concerning the data should be trustworthy from the one side and realistic and attractive from the other. It should be noted that it is not about telling lies to the customers; it is more about creating a reputation of the organization that is attractive to the public.
Bibliography
Hiltzik, Michael. “Tesla Hype Watch: You Know the Model 3 Doesn’t Exist Yet, Right?” Los Angeles Times. Web.
Wade, Lizzie. “Tesla’s Electric Cars Aren’t as Green as You Might Think.” Wired. Web.
Westervelt, Amy. “Tesla’s New Batteries May Be Harder on the Environment than You Think.” The Guardian. Web.
Footnotes
- Michael Hiltzik, “Tesla Hype Watch: You Know the Model 3 Doesn’t Exist Yet, Right?” Los Angeles Times. Web.
- Amy Westervelt, “Tesla’s New Batteries May Be Harder on the Environment than You Think,” The Guardian. Web.
- Lizzie Wade, “Tesla’s Electric Cars Aren’t as Green as You Might Think,” Wired. Web.