Team project
Organizations are operating in increasingly dynamic environment and thus change is inevitable. To cope with the changes in the business environment, it is imperative for management to adopt strategies that facilitate change within the organization (Yukl 93). Desert Communication Inc., a wireless telecommunication organization, is facing major challenges due to the decline of business in the communication industry.
The organization’s management wants to expand the portfolio of services to include roadside service, phone insurance, and additional minutes to leverage the situation and take advantage of new opportunities in order to remain competitive. For successful implementation of change in an organization, it is crucial for the management to come up with an action plan.
The change in operations of the Desert Communication will have a profound effect on all employees of the organization. The strategies that an organization uses to present change have a direct effect on the success of the change implementation process.
Change implementation is an intricate process and its success or failure is highly dependent on managements’ presentation of the proposed change strategy to the rest of the organization. Communicating change is critical because it helps employees understand the reasons for change and the role they will play in implementing the change.
Communicating change helps to reduce resistance, which could lead to low-job satisfaction and morale. The management should therefore ensure that employees understand all details pertinent to the proposed change before the change implementation process commences. When presenting change, the management should use meetings and negotiations.
To ensure the implementation of change in the Desert communication Inc. is successful, the management should ensure that all the employees undertake a training to increase their competency in handling the new operations.
Training helps to increase an employee’s morale, effectiveness, and productivity (Robbins and Judge 111). To attain increase in profitability, the Desert Communication management should ensure that all its employees are conversant with the new operations through training.
Training will increase the number of products an employee can sell in one call or the number of calls made per an employee. The training should cover telephone etiquette and ways of capturing a potential consumer’s attention when selling products and services.
Training process can be very expensive; therefore, to reduce training cost, an organization can tailor training to address different audiences concurrently. Training conveyed to a varied audience should address various factors including training needs for the various groups, education levels, and ethical standards and integrity.
After the training process, it is critical to assess the effectiveness of training by establishing productivity of employees and effectiveness when carrying out the tasks.
Employees’ job satisfaction at the Desert Communication Inc. exemplifies through the number of calls made by an employee and number of products sold in each of the phone calls. Training enhances job satisfaction by enhancing employee’s ability to handle tasks competently. When the employees at the Desert Communication Inc. make more calls, the organization profits will increase consequently.
In conclusion, the management should ensure change is successful by devising methods to communicate the proposed change strategy in a manner that will reduce resistance to change.
When presenting a change strategy to an organization, the management should ensure that each employee understands the reasons behind the change, its impact, and one’s role in implementing the change plan in the organization. Training facilitates change in an organization by increasing employee’s competency.
Nevertheless, training process can be expensive and cumbersome; therefore, the management should tailor the training to reach different audiences concurrently. Training for a varied audience should address ethical and integrity concerns. Finally, it should ensure it takes into consideration education background and work experience of the audience.
Works Cited
Robbins, Stephen, and Judge, Timothy. Organizational behavior. 14th ed. Upper Saddle River, NJ: Pearson Education, 2011.
Yukl, Gary. Leadership in organizations. 7th ed. Upper Saddle River, NJ: Pearson Education, 2010.