Financial Marketing Essay Examples and Topics

Give an overview of the history of profession marketing over the last 100 years and the changes that may have occurred in the profession as well as their impact on the role of the profession.

For instance, Coca-Cola and Pepsi rivalry on the market places an additional burden on the companies, who are sometimes forced to lower the price of a final product on the shelves to stay competitive.

The main purpose of marketing is to identify the consumer of a product or service, to retain the client, and to gratify him or her.

However, upon penetrating the new national market, the company had to change its distribution strategy and infrastructure to accommodate the needs of the new competitive market.

According to company representatives the actions of counterfeiters is damaging to the reputation of the company and will erode confidence in the Burberry brand in the long run.

For example, when introducing new products to the market, the firm advertises through mediums such as the local dailies in the UK. As a result of the crisis, the UK has experienced an increment in [...]

The study will answer questions that relate to the strengths, weaknesses, opportunities and threats of the enterprise in relation to the pricing strategy that has been adopted by the firm.

This is according to the law of demand that states, "...the higher the price, the lower the demand of goods and services, and the lower the price, the higher the demand keeping all other factors [...]

In this paper, analysis of the product and the market is covered in order to give feasible recommendations to the company.

In the 1980s, IKEA began to expand its business operations to the United States and other parts of the European markets.

Expedia offers discounts to its customers up to 50% off for the vacation in the Caribbean and 70% for the cruise for customers who book early and regularly. A company has to identify the characteristics [...]

Advertising is a major component of doing business and hence every business should have good marketing strategies to ensure that their products are well known and recognized in the market.

A stock split is a corporate activity that increases the number of shares in circulation by multiplying the amount of shares each shareholder possesses.

The article "Reality check at the bottom of the pyramid" was written by Erik Simanis, the managing director of Market Creation.

One of them is the delays in planning and installation of solar technology caused by the urban infrastructure and landscape in the places where customers want to place the purchased products.

The story demonstrates various use of the financial market by involved stakeholders such as Credit Suisse, Archegos, investors and lenders for the Archegos, as well as shareholders of Credit Suisse.

This is the phase where the business leader, the owner, is quite busy handling the important functions of the business and most of the communication is informal.

Auditing is a profession that should be practiced in environments that allow independency of auditors so as to preserve the integrity of auditing processes and be trusted by investors.

As the name suggests, the famous retail chain provides a deep discount on the general consumables such that all products are nearly priced at 99 Cents.

Moreover, the analysis of the financial performance of a company can also help the management to incorporate other modes of operation that are in line with technological changes in business, and the general adjustments in [...]

The advantages that an IPO provides to an organisation are quite substantial, For example, the financial support that a company receives once creating an IPO can be used to establish an effective infrastructure within the [...]

The difference between the methods is the amount of control held by the salesperson during the presentation. The Need-Satisfaction presentation is connected with the premise that for attracting the customer, a salesperson has to get [...]

In more detail, the second part of the article develops the topic of research carried out on pricing models used in information and communication technologies industry and reveals nine major assumptions that drive pricing policies [...]

Samsung is the company which is famous for its electronic products, more over it is world brand, but the pricing policy of Samsung Company is influenced by other companies and the Samsung prices also influence [...]

Once the value of every share of stock is strong-minded, and the number of funds desirable by the company is total, the investment banker forms an organization of broker/dealers who take on the liability of [...]

The top line of the dairy and juice segment was adversely impacted by a decrease in the number of shops, the introduction of value-added tax, as well as the introduction of the expatriate levy by [...]

In some of the course work, it was necessary to use these skills in order to answer questions. At the end of every assignment, I had to hand in my work and wait for a [...]

With regard to the above-presented results, the responses to the fourth question are logical because half of the respondents were not ready for the emergencies whereas 5 of the participants considered it important to buy [...]

For instance, the company can use this tool to identify the conditions in the market and the viability of expanding its luxury hotels in specific market locations that the company may consider now or in [...]

This paper discusses the marketing plan for the successful development, commercialization, and introduction of the Samsung galaxy tablet into the market.

The marketing team of Samsung has been coordinating closely with the production unit to ensure that the design, colour, shape, and functionality of the product meet the needs of the market.

In particular, Preston Outdoors has a high growth potential due to the high number of people going for hunting and fishing activities.

That is, price war leads to the reduction of prices that increases accessibility of products to the consumers hence increasing the consumers' demand for the commodity goods.

The market niche position will be applied to develop quality products with desired features that can meet the needs and wants of the consumers in the market.

Engagement of consumers in the decision making process is determined by the features of the product and needs of the consumers.

Most of the existing and emerging retailers are venturing into the technology field to offer computing products so as to take advantage of the advancement in technology. That is, the company stands the chance to [...]

In increasing the acceptability of the brand in Istanbul, it is important to first consider the cultural factors in the city and in the country as well since the culture of a society determines what [...]

The services in the industry can only be relevant to customers as they decide marketing direction, marketing process and even sometimes the marketing strategy.

Marketing managers have the role of aligning their companies with the needs of customers; there is need to have policies that are responsive to the changes in the industry.

The reputation is a plus to the company, as individuals will associate with the good report of the company. This is because of the controlled production of the drink and before the duplication of the [...]

The third element is characterized by the identification and elimination of the factors or needs that are no longer relevant in the industry.

This was the period during which the great depression was recorded in major parts of the world but the company stood the intense shock of the years.

The products that the company manufactures in the local and international plants have the company logo. The company has bargaining power over manufacturers hence has the power to give the manufacturer the standards of products [...]

Some of the leading professional organizations in marketing include The American Advertising Federation, the American Marketing Association, Promotional Marketing Association, Inc, the Direct Marketing Association, the Sales and Marketing Executives International, the Marketing Research Association, [...]

The analysis is achieved by comparing the macro environments of China and the US which are some of the countries that BP has ventured.

Below is a graphical representation of the consumer buying behavior: Figure 1: Consumer Buying Behavior Model In regard to the selected product, the consumers recognizes the need or problem.

The company should carry out advertising and product promotions to push the sales of the music systems but stock the items needed by the consumers.

Figure 1: Total population of India from 2003 to 2011 Source: IndexMundi Legal System India is a promising market to the present corporate houses and the legal system of India is very flexible to the [...]

This is the setting of a lower price to attract many sales in the market so as to enhance dominance in the market.

The main idea of the article is to consider the factors which influence customer satisfaction in after-sales services. Coming out of the conducted analysis and obtained information, it is noteworthy to point out that the [...]

By and large, through the data collection the community group will be in a position to establish the truth behind the concerns on involvement in exercise by the young people.

In addition to that, the use of the internet played a critical role, in the modern age of computing to access information and data about the Eric Hamilton founded Hamilton Health, Inc, gym devices, similar [...]

The objective of the process is to identify and analyze how variation of the factors of marketing mix can influence the behavior of customers.

When one is marketing in a business-to-business set up, they usually lay emphasis on the logic of the commodity or service to be traded. The marketing and buying process in a business-to-business transaction is normally [...]

The major disadvantage for Great Wall Motors is that it does not have the facilities to produce the kind of vehicles that are in concordance with the Australian market characteristics.

In order to attain its goal of increasing its business and customer base, the VMA has adopted a number of marketing strategies.

The company has a policy of providing better-quality services in the management and distribution of products in both the local and intercontinental market.

The objective of the company will mention the targets to be achieved by the end of financial year 2010 June. A statement of sales objective of the company is: by the end of the financial [...]

Companies should understand that marketing efforts are a necessity for the product to sell since the profits are not solely on low costs of production but also on the volume of sales.

On the same note, Woodrooffe suggests that the five-year plan, millions of dollars in global marketing and carefully selected celebrities led to the success of The Avengers movie.

The sales concept in marketing is essential in the process of availing a product to customers. In setting up sales plans, the marketing mix is to be fully represented in the catering field.