Strategic Marketing Essay Examples and Topics. Page 3

275 samples

A-Camel Company’s Market Entry Strategy

The plan contains an overview of the company, comprehensive assessment of the business environment of the UK and its market of dairy products, estimation of the risks that the company is likely to take, analysis [...]
  • 1
  • Pages: 6
  • Words: 1720

Offensive Strategies in Modern Marketing

To improve, the organizations usually address to offensive marketing approach as it is the easiest way to compete with the opponents and receive the niche in the market.
  • Pages: 2
  • Words: 548

Cruising in Western Australia: Marketing Strategy

The paper then makes recommendations for cruise ship lines to use in being relevant to the Western Australian market, according to the feature identified by the case couple, as the target clients.
  • Pages: 11
  • Words: 3067

Market Research: Types and Stages

Clearly, the success of a business depends on the quality of the research implemented as wrong data can lead to erroneous strategies which can lead to significant losses.
  • Pages: 2
  • Words: 560

Global Marketing Strategies: The Internet’s Impact

While the internet is hailed for positive development of open and enhanced marketing through the online platform, it is worthy noting the challenges and dangers the internet exposes to both buyers and sellers.
  • Pages: 3
  • Words: 961

Socially Responsible Strategy: the Bottom of the Pyramid

This paper helps understand the benefits of identifying with the bottom of the pyramid for developmental purposes and profit making. Marketing to the bottom of the pyramid means identifying with the poor and vulnerable people [...]
  • Pages: 2
  • Words: 603

10 Ways to Stretch Your Marketing Budget

It is possible to note that the major idea of the article is to make entrepreneurs understand that they should use appropriate marketing strategies instead of trying to adopt other businesses' approaches and methods.
  • Pages: 2
  • Words: 551

Red Bull Company Marketing Strategies

The ad will involve a young man and his girlfriend travelling in a plane. Then the young man will remember his Red Bull can and fish it out of his bag.
  • Pages: 2
  • Words: 380

Marketing Relationship Principles

These principles according to Sahaf include; the principle of cooperative spirit, the principle of selectivity and concentration, principle of customer value, principle of differential advantage and principle of integration. Value creation in the article is [...]
  • Pages: 10
  • Words: 2770

Strategic Marketing: Apple Inc.

This is one of the main mottos of Apple, as development and accountability are the company's key intentions in reference to itself and the stakeholders. The communication between Apple and its customers is to be [...]
  • Pages: 8
  • Words: 2215

Strategic Marketing Nature of the Business Environment

Studies of the general environment emphasized on the future while the studies of the industry emphasized on knowing the conditions and factors which influence productivity of a firm, and competitors' analysis on evaluating the state [...]
  • Pages: 4
  • Words: 1115

Singapore Market and its Issues

The most discriminated part of the population in terms of employment is the elderly people, the youth, women, and the migrants.
  • Pages: 4
  • Words: 1092

A Better Approach to China’s Markets

As such, companies entering Chinese markets need to have the capacity to define China's markets in a way that gives them a better view of the firms to partner with.
  • Pages: 4
  • Words: 1196

Marketing as a business process

Moreover, it is believed that the performance of modern companies is largely dependent on the effectiveness of their marketing strategies. Thus, one can see that the definitions of marketing can differ significantly and none of [...]
  • Pages: 4
  • Words: 1023

Strategic Marketing: Planning and Control

More over, the company seeks to establish a large customer base in all the countries of its operation in order to maximize the number of consumers that they have, and at the same time establish [...]
  • Pages: 9
  • Words: 2634

Ecotourism and Voluntourism Strategies and Recommendations

The stakeholders such as WARF, ecotourists, voluntourists and the local communities are concerned with the environmental conservation and generation of revenue from the preservation activities which involve conservation of the natural habitat and the wild [...]
  • Pages: 8
  • Words: 2298

Australian Consumer Electronics Market

Political and Legal Factors An enterprise that is involved in the electronics industry is required to comply with the laws of Australia that are meant to protect the rights of the consumer.
  • Pages: 11
  • Words: 2975

Home from Home Cooking: Market Entry Strategies

Thus, Home from Home Cooking should always ensure that the prices of the services offered are slightly lower in relation to the competitors' prices found at the site. When launching the new business, Home from [...]
  • Pages: 2
  • Words: 580

Perpetual Maps in Marketing Simulation

This paper will concentrate on the impact of simulation on the lifecycle of the products as well as its impact of the life cycle on them marketing of the product.
  • Pages: 2
  • Words: 596

Strategic marketing “Supergroup”

The group has its roots in the United Kingdom but has also spread to other parts of the world. The group will also need to expand the wholesale division in the United Kingdom and beyond.
  • Pages: 5
  • Words: 1382

Marketing Implementation

Thus, the marketing process To effectively implement the marketing plan for coco bongo, the marketers have to draw up a marketing plan incorporating the actual actions to be undertaken by the marketing team to achieve [...]
  • Pages: 5
  • Words: 1501