Strategic Marketing Essay Examples and Topics. Page 3

In the short term, it is expected to raise the potential clients' awareness of the services provided by Uber and their advantages, and increase the number of provided rides by 3% by launching a social [...]

Since the latter is recognized as a violation and is subject to punitive actions, it is to be excluded from the preferred strategies.

Kasih Food is a recognized high-quality producer of Mediterranean food in the Middle East that follows the principles of responsibility and transparency in its activity. Jordan is a partner of the Euro-Mediterranean Partnership that is [...]

This production is the ultimate opportunity to capture the overseas market at a low cost due to no costs accrued in exporting goods to the market.

In this strategy, the parent firm also known as the franchiser allows a firm in a foreign market to use its brand name and logo to operate in the foreign market.

The average of the purchase frequency is quite tolerable, yet the variance thereof is very high, which means that a more elaborate marketing approach needs to be undertaken in order to attract new clients and [...]

The plan contains an overview of the company, comprehensive assessment of the business environment of the UK and its market of dairy products, estimation of the risks that the company is likely to take, analysis [...]

To improve, the organizations usually address to offensive marketing approach as it is the easiest way to compete with the opponents and receive the niche in the market.

Ron Johnson sought to reduce the number of promotional sales of retail goods in all the J. One of the changes initiated by Johnson was to cut down the number of promotions.

As this firm seeks to enter the global market, it will have to manage the pressures of global integration and local responsiveness.

Clearly, the success of a business depends on the quality of the research implemented as wrong data can lead to erroneous strategies which can lead to significant losses.

While the internet is hailed for positive development of open and enhanced marketing through the online platform, it is worthy noting the challenges and dangers the internet exposes to both buyers and sellers.

This paper helps understand the benefits of identifying with the bottom of the pyramid for developmental purposes and profit making. Marketing to the bottom of the pyramid means identifying with the poor and vulnerable people [...]

It is possible to note that the major idea of the article is to make entrepreneurs understand that they should use appropriate marketing strategies instead of trying to adopt other businesses' approaches and methods.

Inspiration for the project arises from of 1Million Women being and organization and a movement that is already causing change in climate change matters, an area that many people do not know and would like [...]

Integrated Marketing Communication is a concept that describes the unity of all constituents of the particular project. The task of the manager is to analyze the market of a particular niche.

The second difference between B2B and B2C is the relationship between the buyers and the sellers. For example, I would use the television in marketing Coca-Cola with the image and slogan I would use on [...]

The table below shows the market growth and market share of cell market from 2012 to 2013. The GSK Company shows highest market share in 2013 due to popularity and reliability of its products.

Nurses and caregivers in the facility will be expected to embrace the best medical principles in order to support the slogan.

This is one of the main mottos of Apple, as development and accountability are the company's key intentions in reference to itself and the stakeholders. The communication between Apple and its customers is to be [...]

Studies of the general environment emphasized on the future while the studies of the industry emphasized on knowing the conditions and factors which influence productivity of a firm, and competitors' analysis on evaluating the state [...]

The most discriminated part of the population in terms of employment is the elderly people, the youth, women, and the migrants.

As such, companies entering Chinese markets need to have the capacity to define China's markets in a way that gives them a better view of the firms to partner with.

Moreover, it is believed that the performance of modern companies is largely dependent on the effectiveness of their marketing strategies. Thus, one can see that the definitions of marketing can differ significantly and none of [...]

The topic of the article is a case study on how market orientation, market performance and product innovation interact in the small independent firms.

More over, the company seeks to establish a large customer base in all the countries of its operation in order to maximize the number of consumers that they have, and at the same time establish [...]

In this case, the marketing team studies the bahavor of its target market and develops a product that is customized to fit the needs of the chosen niche.

The report will analyze the forces controlling the activities of Du Company in the market. The report presents an evaluation of the current situation of the company in the market.

The stakeholders such as WARF, ecotourists, voluntourists and the local communities are concerned with the environmental conservation and generation of revenue from the preservation activities which involve conservation of the natural habitat and the wild [...]

Political and Legal Factors An enterprise that is involved in the electronics industry is required to comply with the laws of Australia that are meant to protect the rights of the consumer.

Thus, Home from Home Cooking should always ensure that the prices of the services offered are slightly lower in relation to the competitors' prices found at the site. When launching the new business, Home from [...]

This paper will concentrate on the impact of simulation on the lifecycle of the products as well as its impact of the life cycle on them marketing of the product.

A company can have a competitive advantage through the reduction of the cost of production and offering competitive prices in the process.

The group has its roots in the United Kingdom but has also spread to other parts of the world. The group will also need to expand the wholesale division in the United Kingdom and beyond.

Thus, the marketing process To effectively implement the marketing plan for coco bongo, the marketers have to draw up a marketing plan incorporating the actual actions to be undertaken by the marketing team to achieve [...]