Strategic Marketing Essay Examples and Topics. Page 3

284 samples

Automobile Industry Promotional and Advertising Strategies

It focuses on aspects of product development that suffice in the quest for profitability and dominance in the market. Devoid of such considerations, it would be difficult for automobile companies to project and actualize needs [...]
  • Pages: 8
  • Words: 2237

Cruising in Western Australia: Marketing Strategy

The paper then makes recommendations for cruise ship lines to use in being relevant to the Western Australian market, according to the feature identified by the case couple, as the target clients.
  • Pages: 11
  • Words: 3067

Market Research: Types and Stages

Clearly, the success of a business depends on the quality of the research implemented as wrong data can lead to erroneous strategies which can lead to significant losses.
  • Pages: 2
  • Words: 560

Marketing Strategy of The Dubai World Central

With the growth of the world population and the integration of Asian nations in the global economy, the demand for transportation, aviation, and logistics continues to grow rigorously.
  • Pages: 10
  • Words: 2783

Global Marketing Strategies: The Internet’s Impact

While the internet is hailed for positive development of open and enhanced marketing through the online platform, it is worthy noting the challenges and dangers the internet exposes to both buyers and sellers.
  • Pages: 3
  • Words: 961

Socially Responsible Strategy: the Bottom of the Pyramid

This paper helps understand the benefits of identifying with the bottom of the pyramid for developmental purposes and profit making. Marketing to the bottom of the pyramid means identifying with the poor and vulnerable people [...]
  • Pages: 2
  • Words: 603

10 Ways to Stretch Your Marketing Budget

It is possible to note that the major idea of the article is to make entrepreneurs understand that they should use appropriate marketing strategies instead of trying to adopt other businesses' approaches and methods.
  • Pages: 2
  • Words: 551

Stylenanda Campaign Strategy

In order to achieve success in the United States, the marketing unit of this firm will need to develop effective strategies that will allow it to penetrate the new market.
  • Pages: 6
  • Words: 1700

Loews Don CeSar Hotel Sales Campaign

The decision to choose the Loews Don CeSar Hotel and its sales campaign based on the cooperation with Sprout TM is made because of two simple reasons: first, the hotel does not try to amaze [...]
  • Pages: 2
  • Words: 581

Red Bull Company Marketing Strategies

The ad will involve a young man and his girlfriend travelling in a plane. Then the young man will remember his Red Bull can and fish it out of his bag.
  • Pages: 2
  • Words: 380

Marketing Relationship Principles

These principles according to Sahaf include; the principle of cooperative spirit, the principle of selectivity and concentration, principle of customer value, principle of differential advantage and principle of integration. Value creation in the article is [...]
  • Pages: 10
  • Words: 2770

Strategic Marketing: Apple Inc.

This is one of the main mottos of Apple, as development and accountability are the company's key intentions in reference to itself and the stakeholders. The communication between Apple and its customers is to be [...]
  • Pages: 8
  • Words: 2215

Strategic Marketing Nature of the Business Environment

Studies of the general environment emphasized on the future while the studies of the industry emphasized on knowing the conditions and factors which influence productivity of a firm, and competitors' analysis on evaluating the state [...]
  • Pages: 4
  • Words: 1115

Wal-Mart Strategic Marketing

They are the emergence and disappearance of strategic windows, the sway of market drivers, the characteristics of the competitive environment, the position of the market in the industry life cycle and the skill base accessible [...]
  • Pages: 11
  • Words: 3513

Singapore Market and its Issues

The most discriminated part of the population in terms of employment is the elderly people, the youth, women, and the migrants.
  • Pages: 4
  • Words: 1092

A Better Approach to China’s Markets

As such, companies entering Chinese markets need to have the capacity to define China's markets in a way that gives them a better view of the firms to partner with.
  • Pages: 4
  • Words: 1196

Marketing as a business process

Moreover, it is believed that the performance of modern companies is largely dependent on the effectiveness of their marketing strategies. Thus, one can see that the definitions of marketing can differ significantly and none of [...]
  • Pages: 4
  • Words: 1023

Strategic Marketing: Planning and Control

More over, the company seeks to establish a large customer base in all the countries of its operation in order to maximize the number of consumers that they have, and at the same time establish [...]
  • Pages: 9
  • Words: 2634

Ecotourism and Voluntourism Strategies and Recommendations

The stakeholders such as WARF, ecotourists, voluntourists and the local communities are concerned with the environmental conservation and generation of revenue from the preservation activities which involve conservation of the natural habitat and the wild [...]
  • Pages: 8
  • Words: 2298

Fitness Shoes Marketing Strategy

The company's location in China has created many issues and changes in the company due to the laws and regulations, global changes, data protection and the legislation of the country.
  • Pages: 10
  • Words: 2800

Australian Consumer Electronics Market

Political and Legal Factors An enterprise that is involved in the electronics industry is required to comply with the laws of Australia that are meant to protect the rights of the consumer.
  • Pages: 11
  • Words: 2975

Real Estate Marketing and Advertising

The advertising involves all parties that are interested into the sector of real estate marketing because sellers need to sell whereas buyers need to buy and a link is the advertising as it provides sellers [...]
  • Pages: 6
  • Words: 1610

The success of a marketing strategy

When marketing internationally, marketers should consider the language of the country that they intend to market their products. This culminated in the product reaching the market as a brand of the second business.
  • Pages: 3
  • Words: 914

Marketing Environment Forces

Marketing environment is a term used to refer to the forces outside of marketing which have an influence on the marketing manager's ability to create and maintain a healthy relationship with the customers he is [...]
  • Pages: 5
  • Words: 1449

Home from Home Cooking: Market Entry Strategies

Thus, Home from Home Cooking should always ensure that the prices of the services offered are slightly lower in relation to the competitors' prices found at the site. When launching the new business, Home from [...]
  • Pages: 2
  • Words: 580

Laundry Detergent Marketing Mix Planning

The current product is called laundry detergent, which is chosen because it was the preliminary product line of the company The product should be offered at subsidized prices, at the distributor level and hence making [...]
  • Pages: 2
  • Words: 631

Perpetual Maps in Marketing Simulation

This paper will concentrate on the impact of simulation on the lifecycle of the products as well as its impact of the life cycle on them marketing of the product.
  • Pages: 2
  • Words: 596

Strategic marketing “Supergroup”

The group has its roots in the United Kingdom but has also spread to other parts of the world. The group will also need to expand the wholesale division in the United Kingdom and beyond.
  • Pages: 5
  • Words: 1382
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