Strategic Marketing Essay Examples and Topics

The new brand, Model Y, enabled the company to be ranked the best in 2021, meeting the objectives of the macro environment factors.

Thus, atmospherics encourage the imagination of customers, which enables them to make a purchase and expand the client base of Bass Pro Shops.

In marketing, SWOT analysis is used to create a comprehensive marketing strategy that utilizes the strengths of the company to advantage of the outside opportunities while masking the weaknesses and controlling for threats.

It is through marketing that everyone in the organization gets to learn about the nature of the customers and the market that they are dealing with.

The following strategic assets and aptitudes are required to compete in the video streaming sector: Content: To draw and keep customers, a service must have a substantial selection of TV shows, movies, and original programming.

Moreover, the chapters contain the history of the discovery and development of the luxury brand Issey Miyake. Among the strengths are the brand's image and the quality of its products, while the weaknesses are due [...]

The 5Cs' of Lush Cosmetics begin with customers the company offers a variety of cosmetic and hygiene products that are considered essential by the majority of people.

A customer is able to quickly consider the quality of the product based on its reception by other people and then consider whether the characteristics of the product are suitable for them.

As a result, there are no problems using the streaming audio service in all corners of the world due to its accessibility and extensive music library. The terms of Spotify are predictable for clients, and [...]

To meet the ethical norms and values proposed by the AMA, Nike should address the unethical marketing practices it has been accused of in the past.

After that, the evaluation of the company's macro-environment is conducted in regard to the market of England and Saudi Arabia, highlighting the major features of each economy.

The reason for it is that the consumers value the perceived power of the detergent, its smell, and the ability to remove stains.

An outline of recommendations for future methodologies and approaches to marketing is evident in the final part of the report on the firm.

Nevertheless, the scope of this analysis is limited to Shoprite's local operations in the South African market. This is due to the uniqueness of Shoprite's products, which have lower prices and are not distinctive.

There is a multi-stage distribution channel where the retailer must move the product from the manufacturer to the warehouse and then back to the retail store where it is sold.

However it is estimated that whatever the price tag, the allure of the Chinese growing market is indeed a big attraction and opportunity to make the best of the market since the sponsorship gives Adidas [...]

For the case of analysis, I choose to do a situational analysis of the board shorts as they are doing fairly well in the market.

The hallmark of this process is to enhance the supply of goods and services in order to meet the demand of consumers as well as achieving both the specific and general goals of a business [...]

These people value the quality and usability of their homeware, willing to spend good money on it. This idea reflects the potential of the segment, as such clients are better susceptible to marketing tools.

Through the combination of the above aspects of the vision and the mission, Sony Corporation aims at meeting specific needs of its stakeholders through development of better products.

In this report, the connection between eating patterns in New Zealand and the performance of multinational corporations such as Coca-Cola and McDonald's will be investigated and disclosed.

The channels may have a central location of authority or may be left to the channel members to decide the best option.

Two companies, viz.the Etisalat and the Du, serve the UAE's telecommunication industry. The companies are the Etisalat and the Du.

Coke and Pepsi were among the biggest clients of the metal can sector and bargained on behalf of their bottling networks. The two largest beverage companies that negotiated on behalf of their bottling networks were [...]

Secondly, Ecosia pays great attention to the development of social networks and the popularization of the idea of planting trees. For example, Ecosia may consider a joint project with the plant-based company Beyond meat, which [...]

In athletic sportswear, Nike competes with brands such as Adidas which has a respectable market share and similar market capitalization, a close second to Nike in the world of professional sports attire and retail sales.

A brand audit of Apple's products is conducted to identify its strengths and weaknesses, and Apple's primary current target market is identified.

At the same time, in spite of the solid level of recognition seen by Kellogg's, the marketplace retains its intense competitiveness as several prominent brands continue to develop their portfolios of breakfast meals and cereals.

One more weakness is associated with the need to constantly be engaged in research and development to remain aware of customers' needs. At the same time, it is important to prioritize online sales and create [...]

Achieving a significant advertising presence must take into account the fact that Aveeno ranks only sixth in total media dollars among leading health and beauty brands: The directive is to grow unit sales of Aveeno [...]

As the focus of the fashion and luxury industry shifts to the East, LVMH's new marketing strategy will focus on innovation and a stronger focus on traditional cultures and e-commerce.

A brand-new and distinctive tourist destination, Mary Shelley's House of Frankenstein honors the life and works of Mary Shelley, the author of the well-known book "Frankenstein".

The main aim of this report is to identify the current stage of Asda in the retail market and its marketing strategies.

The products available in Healthy-Mart will be body-friendly to the consumers and an alternative to the chemical-grown foods available in the nearby food stores.

The parties involved in conducting the research are the management of Coca Cola who would be responsible for introducing the wine product into the market.

Furthermore, some privileges of the rewards loyalty scheme nationwide for the decision-making process at ASDA are the development and implementation of particular paradigms for studying the dynamics of purchases in relation to participation in the [...]

On Twitter, the number of the company's followers is 3. Due to its scale and revenues, the company's social media spending is significant, numbering in millions of dollars annually.

The paper then makes recommendations for cruise ship lines to use in being relevant to the Western Australian market, according to the feature identified by the case couple, as the target clients.

The findings are used to recommend the most appropriate strategy that can support the strategic needs of this organisation in Asia. That being the case, the firm focuses on powerful approaches in order to deal [...]

Finally, the Team has to be mindful of product and consumer safety laws and regulations regarding the Team's merchandise and stadium maintenance.

This report is submitted, as per your request, to analyze the international marketing strategies of Nestle "KitKat" products in Saudi Arabia and Japan with a recommendation for effective marketing of these products. A feature of [...]

Citibank uses segmentation, targeting, and positioning to know the types of customers that need their services and the products that the customers need most.

These companies effectively use social media marketing, content marketing, and vlogging to attract and retain their customers through posts that showcase their products and services to interested buyers.

As a contingency plan, De Beers launched its slogan, "a diamond is forever" in 1947 and revolutionized the perception that people had about the jewelry.

It is due to these reasons therefore that the Adidas Group often carries out though assessment of all the financial risks and the impact of social-economic and political environments of their foreign operations.

Economic factors comprise factors linked to wages of consumers and the manufacture of products. Technological factors include the presence or absence of advanced technology that helps in the distribution of goods and services.

The purpose of this paper is to examine the SWOT of PwC's current marketing strategy and the possibilities and risks that it faces.

In 1961, Kuwait Flour Mills & Bakeries Company was established to meet the demand for high-quality foodstuffs that cater to consumers' needs in Kuwait and ensure food security within its borders. The dominant manufacturer and [...]

The marketing mix refers to the four essential components of a marketing strategy: product, price, place, and promotion. The quality and longevity of Fitbit products are unmatched in the industry.

The main recommendations to improve the position of Bonds are the rebranding of representative products, the expansion of online sales, and the opening of overseas branches.

A surprise and delight strategy can be applied to multiple elements of the Customer Experience framework to impact the customers positively.

It is a clear plan of marketing actions that will be able to realize the potential laid down by the creators of this smartphone.

So, the mission statement for this product could be as follows: "To help people live an active life no matter what the weather is like; to promote the health of both customers and the environment".

Following the exploratory study, Vicale should have carried out more detailed and focused research to ensure the development of an effective market entry strategy to assure adequate preparedness and success. Additional research would also provide [...]

Fitbit produces smartwatches, fitness trackers, and accessories (Fitbit, 2018). The market is characterized by: high competition, fast development, and social influences.

To conclude, the example of Procter & Gamble Company that adopted the VMS in 2007 allows seeing how a conventional distribution channel evolves into the VMS.

Being in possession of an in-house production mechanism where it designs and produces its fashionable clothing, Zara guarantees its clients flexibility in the variety, quantity, and regularity of novel styles. Zara incorporates the 4Ps of [...]

One of the drawbacks in vertical integration is that the company involved requires expertise and other factors of production in order to succeed.

Assessing the global market opportunities is an important aspect of marketing research that enables a firm to understand the forces in the foreign market.

Thus, the risk of a financial crisis in the country is low. However, the future of innovation in the country is uncertain due to two main risk factors.

Investing in each of the parameters is the key to marketing efficiency and the successful promotion of online courses in cinema.

Nike's employing influencer marketing was much more than marketing since athletes had a role in promotional materials and, in many cases, were the creators of the whole message and, in other circumstances, the entire product [...]

In the healthcare context, the price component is the cost of healthcare services to patients. Offering pricing that is competitive with other healthcare professionals in the area.

Starbucks, a well-known global coffee chain, is about to enter the dynamic Nicaraguan market. To respond effectively to local culture and consumer preferences, Starbucks will adopt a customized product strategy with a wide range of [...]

The benefits of the latter platform include enabling the company to improve its ranking in the search engines, promote the name of the business, strengthen the relationship with the clients, and increase traffic to the [...]

Dynamic price is typical for e-commerce as it allows companies to respond to changes and market fluctuations."The forces of supply and demand are leading variables that dictate pricing.

The strengths of DFS and the friendly business environment in India place the company, which is a leader in the production of sofas in the United Kingdom and Europe, at a better place to exploit [...]

Esprits casual should be of designer quality for the young. The brand image should also be impressive to the middle age and the learned.

The possible solution to the problem is the introduction of the strategy emphasising the critical role of other locations as the potential source of new clients and the generation of additional income.

Travel aggregators are the quickest and easiest way to do that because they allow travelers to get the service provided by travel agents at a fraction of the price and in the comfort of their [...]

The value associated with the consumption of the new brand of Coca-Cola is a major concern because internal influences such as psychology and personality of the consumers may impede the initiative.

Kasih Food is a recognized high-quality producer of Mediterranean food in the Middle East that follows the principles of responsibility and transparency in its activity. Jordan is a partner of the Euro-Mediterranean Partnership that is [...]

To improve, the organizations usually address to offensive marketing approach as it is the easiest way to compete with the opponents and receive the niche in the market.

A business that has decided to explore the potentials of a foreign country has the duty to assess various entry modes before deciding to adopt one or a combination of strategies.

There are different categories of events that can be used by different companies or organizations, for instance, cake and flower producing companies or organizations may use personal events such as weddings, anniversaries and birthdays in [...]

Finally, the restaurant should have a financial strategy that explains how the enterprise will be funded and how the proceeds will be utilized to reinvest in the venture.

Based on the considered case, one can identify such components of the goal that stood before the company: Specific: Attracting young audiences and sponsors to Formula E. Realistic: The audience study demonstrates the importance and [...]

In order to formulate novel and effective marketing strategies for certain firms, it is essential to first analyze their current approaches to advertising and factors that are and are not efficient.

The main differentiating factor in the location strategy of FedEx and other logistics companies is the choice of the locations of hubs.

Comparison of the manufacturing, pricing, and merchandise strategy of Zara, H&M, Benetton, and Gap. Merchandise Strategy: The merchandising strategy of retail strategy indicates the market segment to which the product is to be sold and [...]

Table 1: Multi-attribute Evaluation of Countries for Future Market Development Based on the comparative analysis, the selected country for future market development in Italy.

In order to understand how happiness and well being are associated with the promotional values of the two services, it is essential to look at a series of models and theories on happiness and consumption.

These market conditions are the characteristic traits of the hotel industry or a certain sector within the industry, as they influence the buyers and sellers of hotel services within the sector or industry.

A new product comes or enters the market as the result of the innovative steps in the new product development process.

The company diversified itself through advertising and the introduction of new products to meet the needs of the customers. The company has grown to produce a variety of products and it is one of the [...]

The concepts of added value have always been regarded comprehensively as the marketing strategies in order the corporation or enterprise could be competent within the hospitality industry, and it is important to find the location [...]

Zara Home was chosen as a store to exhibit the artworks of emerging UAE artists because the company produces designs of the Oriental style and will be interested in strengthening relationships with its GCC customers.

With the growth of the world population and the integration of Asian nations in the global economy, the demand for transportation, aviation, and logistics continues to grow rigorously.

It is a subsidiary of the Coca cola Company that manufactures and distributes Coca cola products such as Sprite and Fanta not only in the UK but in many parts of the world.

Good marketing campaigns aid in promoting programs undertaken by the organization in addition to the fundraising activities thus creating an awareness of the organization to the public.

The firm however, has been able to regain its strength, and the recent reports have indicated that it is currently the second largest retailer in the United Kingdom.

The stakeholders such as WARF, ecotourists, voluntourists and the local communities are concerned with the environmental conservation and generation of revenue from the preservation activities which involve conservation of the natural habitat and the wild [...]

The company's location in China has created many issues and changes in the company due to the laws and regulations, global changes, data protection and the legislation of the country.

The aim of marketing today is to establish an enduring association between the customer and the business organisation and the business organisation and shareholders.

Clearly, the success of a business depends on the quality of the research implemented as wrong data can lead to erroneous strategies which can lead to significant losses.

The best marketing tools for the described TPS situation would be the following: Firstly, to increase the influx of residents, outdoor advertising on the streets and the possibilities of the media, such as local television, [...]

Tesla's fatal accidents contradict the company's claims about the safety of Autopilot. At the moment, Tesla is the fifth most valuable brand, and its profits are expected to increase due to the purchases of other [...]

Although this tactic alone will not solve the issue, it will show the customers that the owners take responsibility for their mistakes and are willing to make the necessary changes.

Many modern companies widely implement digital and traditional marketing to reach a wider audience and improve branding. Therefore, digital and traditional marketing are beneficial for companies' branding strategies.

Only 18% of customers are ready to buy Lay's products, and the company needs to set a goal to raise this figure to at least 50%.

Pricing of our products varies based on the quality and the added value of the ingredients in different product lines. Our brand offers dog food products with various features, flavors, and textures to address the [...]

Sport marketers should leverage data/analytics, as well as marketing research and the travel/tourism boom surrounding youth sports, to develop products and experiences that maximize the positive aspects of the competitive youth sport movement while minimizing [...]

Regarding the current technological progress and online services, it does not take much time to find the park's location and get to the point in a short period.

Quiznos may increase the number of healthy and vegan alternatives on its menu to appeal to this sector, which is in line with the growth in demand for animal-free products.

Representatives of the Board of Directors manage the company through the intermediary of the Chief Executive Officer. The CEO coordinates and regulates the work of many divisions with the help of intermediaries in the field.

The success of any distribution strategy depends on the ability of a company to understand the market, the needs of consumers, and the various channels through which the product will be distributed.

Buyers will be offered the option of a travel kit, which they can assemble themselves, and due to the optimization of production processes, the company will reduce the prices of its goods.

Coca-Cola is one of the most successful companies in the world. Coca-Cola concentrates on various promotional and marketing techniques because of the fierce competition in the industry.

Price is associated with the amount the customer is willing to spend on the product or service offered. American Airlines has utilized the strategy to establish tactics in targeting market audiences and boosting revenue.

Since the market target for Paramount is males 50+, it is essential to have their perception before releasing the series into the market.

Post University provides both online degrees and the traditional college experience for students who have recently graduated from high school and adult learners. Offline and online events, such as conferences, should be organized to attract [...]

Use tailored advertising on social media platforms and Google Ads to reach your target audience at the correct time and place. The objective is to create a complete plan that aligns with the company's aims [...]

In this article, marketing niches such as health and wellness, pet owners, gamers, remote workers, and travelers will be discussed. I will start by exploring the opportunities and challenges of remote work and developing my [...]

In addition, to ensure the technological and financial security of the project, the participation of public utilities and financial organizations is necessary.

AMC's establishment marks a turning point for healthcare provision in Ajo, promising more accessible, responsive, and modern care for all residents.

Thus, the main concept of the course and the article is to pay attention to consumers as the main value for the company.

The paper evaluates the primary data collection methods and their appropriateness for the new market and social media. It may not be suitable for the new market and social media because of the need to [...]

For Preuss Pets to achieve it, the company should lower its costs and target the whole market with a full spectrum of products and services.

The problem the client of the Epilepsy Foundation wants to address is the demographic imbalances of the donors to the charity organization.

In the digital age, search engines play a critical role in driving web traffic and helping to build a brand for a business. Second, advertisers can choose specific keywords and demographics to ensure their ads [...]