Strategic Marketing Essay Examples and Topics

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285 samples

Marketing Strategy for Joe & The Juice

In marketing, SWOT analysis is used to create a comprehensive marketing strategy that utilizes the strengths of the company to advantage of the outside opportunities while masking the weaknesses and controlling for threats.
  • Pages: 6
  • Words: 1625

Lush Cosmetics Company’s Marketing

The 5Cs' of Lush Cosmetics begin with customers the company offers a variety of cosmetic and hygiene products that are considered essential by the majority of people.
  • 5
  • Pages: 2
  • Words: 654

Nike Inc.’s Marketing Strategy and Management

In athletic sportswear, Nike competes with brands such as Adidas which has a respectable market share and similar market capitalization, a close second to Nike in the world of professional sports attire and retail sales.
  • Pages: 9
  • Words: 2492

Marketing as the Most Important Function of Management

There are different categories of events that can be used by different companies or organizations, for instance, cake and flower producing companies or organizations may use personal events such as weddings, anniversaries and birthdays in [...]
  • Pages: 4
  • Words: 1079

Strategic Marketing Management of Coca-Cola

It is a subsidiary of the Coca cola Company that manufactures and distributes Coca cola products such as Sprite and Fanta not only in the UK but in many parts of the world.
  • 5
  • Pages: 10
  • Words: 3086

SWOT Analysis of the Avon Company

One more weakness is associated with the need to constantly be engaged in research and development to remain aware of customers' needs. At the same time, it is important to prioritize online sales and create [...]
  • Pages: 2
  • Words: 555

Persil Laundry Detergent: Consumer-Based Segmentation

In the case of marketing Persil laundry detergent geodemographical segmentation would be involve area covered by the customers, class, religion, education and age of the target customers of which the main in our case is [...]
  • Pages: 5
  • Words: 1363

Citibank’s Target Market Analysis

Citibank uses segmentation, targeting, and positioning to know the types of customers that need their services and the products that the customers need most.
  • Pages: 5
  • Words: 1604

Nike Inc.: Marketing Practices

To meet the ethical norms and values proposed by the AMA, Nike should address the unethical marketing practices it has been accused of in the past.
  • Pages: 6
  • Words: 1746

Marketing Strategy Aveeno

Achieving a significant advertising presence must take into account the fact that Aveeno ranks only sixth in total media dollars among leading health and beauty brands: The directive is to grow unit sales of Aveeno [...]
  • Pages: 2
  • Words: 726

Amazon Inc.’s Use of Consumer Behavior Theory

A customer is able to quickly consider the quality of the product based on its reception by other people and then consider whether the characteristics of the product are suitable for them.
  • Pages: 14
  • Words: 3976

Critical Evaluation of Marketing Strategy

The hallmark of this process is to enhance the supply of goods and services in order to meet the demand of consumers as well as achieving both the specific and general goals of a business [...]
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  • Pages: 11
  • Words: 3262

Billabong’s Marketing Analysis

For the case of analysis, I choose to do a situational analysis of the board shorts as they are doing fairly well in the market.
  • Pages: 5
  • Words: 984

Heinz Corporation: Mission, Goals and Objectives

The company diversified itself through advertising and the introduction of new products to meet the needs of the customers. The company has grown to produce a variety of products and it is one of the [...]
  • Pages: 4
  • Words: 1749

Business Research and Its Purposes

The parties involved in conducting the research are the management of Coca Cola who would be responsible for introducing the wine product into the market.
  • Pages: 3
  • Words: 672

Marketing Principles

The aim of marketing today is to establish an enduring association between the customer and the business organisation and the business organisation and shareholders.
  • Pages: 14
  • Words: 3847

Zara Company’s Distribution and Promotion Strategy

Being in possession of an in-house production mechanism where it designs and produces its fashionable clothing, Zara guarantees its clients flexibility in the variety, quantity, and regularity of novel styles. Zara incorporates the 4Ps of [...]
  • Pages: 2
  • Words: 580

Airbnb: Social Media Strategy

According to Hogan, the main aspects of the firm's strategy are video marketing, the integration of user-generated content, and the use of social channels for customer communication. Among the three chosen platforms, the number of [...]
  • Pages: 4
  • Words: 1223

T.G.I. Friday’s Corporation: Delivering Added Value

The concepts of added value have always been regarded comprehensively as the marketing strategies in order the corporation or enterprise could be competent within the hospitality industry, and it is important to find the location [...]
  • Pages: 10
  • Words: 2786

Marketing Strategy for Sony’s Music System

Through the combination of the above aspects of the vision and the mission, Sony Corporation aims at meeting specific needs of its stakeholders through development of better products.
  • Pages: 4
  • Words: 1196

Cowgirl Chocolates Company’s Strategic Marketing

Over the years of the company's operation, its owner, Marilyn, did not achieve significant results in the promotion of her products and attraction of potential customers although, for some time, the chocolates were demanded in [...]
  • Pages: 2
  • Words: 618

Automobile Industry Promotional and Advertising Strategies

It focuses on aspects of product development that suffice in the quest for profitability and dominance in the market. Devoid of such considerations, it would be difficult for automobile companies to project and actualize needs [...]
  • Pages: 8
  • Words: 2237

De Beer Diamonds: Marketing Strategy

As a contingency plan, De Beers launched its slogan, "a diamond is forever" in 1947 and revolutionized the perception that people had about the jewelry.
  • Pages: 4
  • Words: 1228

Social Media Impact on Marketing Strategies

The framework relies on the following scenario: the businesses spend large sums of money in order to employ the teams of the most skillful and experienced marketers and craft the most aggressive and effective marketing [...]
  • Pages: 6
  • Words: 1644

Saretta Art & Design: Buyer Persona Presentation

One of them is developing a buyer's persona to enhance the efficiency of the marketing campaign and effectively communicate the product or service to the audience that is interested in it.
  • Pages: 3
  • Words: 893

Zara, H&M, Benetton and Gap Firms’ Retail Strategy

Comparison of the manufacturing, pricing, and merchandise strategy of Zara, H&M, Benetton, and Gap. Merchandise Strategy: The merchandising strategy of retail strategy indicates the market segment to which the product is to be sold and [...]
  • Pages: 2
  • Words: 1401

Handy Andy: Marketing Strategies

The logistical channel of the company has and is the problem; because it is evident that there is a conflict of response to the customers orders especially those that are directed through the small scale [...]
  • Pages: 2
  • Words: 587

Video Game Delivery Project: Strategic Marketing

To initiate strategies in marketing of Video Game, the company will decide to develop a web based application by ABC CORP and this application is customized to meet the requirements of the project. The purpose [...]
  • Pages: 2
  • Words: 894

Starbucks vs. Dunkin Donuts: Marketing Strategy

Starbucks and Dunkin Donuts are two of the largest coffee chain in the US. First of all, a comparison of the prices of Starbucks and Dunkin' shows that the prices of Starbucks ' coffee are [...]
  • Pages: 2
  • Words: 587

Zara Home: Market Research, Plan, and Analysis

Zara Home was chosen as a store to exhibit the artworks of emerging UAE artists because the company produces designs of the Oriental style and will be interested in strengthening relationships with its GCC customers.
  • Pages: 3
  • Words: 911

Real Estate Marketing and Advertising

The advertising involves all parties that are interested into the sector of real estate marketing because sellers need to sell whereas buyers need to buy and a link is the advertising as it provides sellers [...]
  • Pages: 6
  • Words: 1610

Consumer Behaviour: KFC and Subway

In order to understand how happiness and well being are associated with the promotional values of the two services, it is essential to look at a series of models and theories on happiness and consumption.
  • Pages: 11
  • Words: 2564

A-Camel Company’s Market Entry Strategy

The plan contains an overview of the company, comprehensive assessment of the business environment of the UK and its market of dairy products, estimation of the risks that the company is likely to take, analysis [...]
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  • Pages: 6
  • Words: 1720

Strategic Marketing Management of Tim Hortons

The company has managed to improve the quality of its brand through marketing. For instance, it has managed to increase the quality of its brand across the world, the fact that has sigjnificantly contributed to [...]
  • Pages: 8
  • Words: 2402

Marketing Environment Forces

Marketing environment is a term used to refer to the forces outside of marketing which have an influence on the marketing manager's ability to create and maintain a healthy relationship with the customers he is [...]
  • Pages: 5
  • Words: 1449

Trademark Example: Head & Shoulders

While Procter & Gamble, the company that produced the brand, is known for offering its buyers cosmetics and cleaning products, in general, Head & Shoulders is related solely to a shampoo brand of the same [...]
  • Pages: 2
  • Words: 403

Williams-Sonoma: Researching of Marketing Strategy

These people value the quality and usability of their homeware, willing to spend good money on it. This idea reflects the potential of the segment, as such clients are better susceptible to marketing tools.
  • Pages: 2
  • Words: 725

Importance of the Strategic Marketing Planning

As such, customers should be encouraged to purchase this product since on the market today, and the best Fitbit a consumer can acquire is the Fitbit Charge 4. The major shift is from the physical [...]
  • Pages: 7
  • Words: 2069

MNC Adidas Group: International Accounting

It is due to these reasons therefore that the Adidas Group often carries out though assessment of all the financial risks and the impact of social-economic and political environments of their foreign operations.
  • Pages: 2
  • Words: 674

Marketing Strategies in Hospitality and Tourism Industry

Additionally, unlike in the marketing of goods where production is separate from consumption, customers actively participate in the production of services within the hospitality, tourism, and leisure industry, and therefore any marketing effort in this [...]
  • Pages: 2
  • Words: 411

Cruising in Western Australia: Marketing Strategy

The paper then makes recommendations for cruise ship lines to use in being relevant to the Western Australian market, according to the feature identified by the case couple, as the target clients.
  • Pages: 11
  • Words: 3067

Marketing Implementation

Thus, the marketing process To effectively implement the marketing plan for coco bongo, the marketers have to draw up a marketing plan incorporating the actual actions to be undertaken by the marketing team to achieve [...]
  • Pages: 5
  • Words: 1501

Fitbit: Marketing Strategy

Fitbit produces smartwatches, fitness trackers, and accessories (Fitbit, 2018). The market is characterized by: high competition, fast development, and social influences.
  • Pages: 14
  • Words: 1044

Identifying the Sample Size’s Demographic Profile

Regarding the validity of the findings, the results would decipher the analysis of the data collected and measured, providing a detailed evaluation of the findings with answering research questions.
  • Pages: 8
  • Words: 3736

Stylenanda Company Market Analysis

In a bid to achieve this goal, the firm has adopted the concept of internationalization as one of its strategic marketing aspects.
  • Pages: 7
  • Words: 1922

Strategic Market Entry Modes

A business that has decided to explore the potentials of a foreign country has the duty to assess various entry modes before deciding to adopt one or a combination of strategies.
  • Pages: 5
  • Words: 1392

Recommendations for Amazon Prime Video

The primary recommendation for Amazon Prime Video is to continually improve the quality of customer experience on the platform. Explanation: The visual aspect is critical in business, and organizations should strive to improve it.
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  • Pages: 2
  • Words: 904

NYU Langone Health: Strategic Marketing

Therefore, the introduction aims to observe the organization and product promoted in the strategic marketing proposal. Brand awareness is essential for the acquisition of new clientele and the communication of the services an organization offers.
  • Pages: 3
  • Words: 1182

Strategic Marketing Planning in UK Retail

This paper aims to examine the retail industry in the UK and Huddersfield and present a marketing plan for H&M. This is part of the optimisation strategy that will affect branches in the US and [...]
  • Pages: 16
  • Words: 3492

A Strategic Marketing Odyssey for Company X

The selection of marketing approaches for reaching the target audience should be based on the results of accurate research of the company's specialization, uniqueness, strengths, and weaknesses, as well as the particularities of the market.
  • Pages: 5
  • Words: 1241

Tesla Inc.: Marketing Strategy

Brand marketing advertises the complete company instead of a specific item or service, utilizing the goods and services as evidence of the company's purpose.
  • Pages: 1
  • Words: 383

Starbucks: Strategic Marketing

The survival of Starbucks is being threatened by factors such as the independence of coffeehouse movements, stiff competition, the influence of crises, and increased product imitation.
  • Pages: 1
  • Words: 399

Strategic Marketing and Neoliberalism

The reading has helped learn that the current focus on continuous profit increase and the enhancement of consumerist attitudes reduce the efficacy of customer service and the extent of understanding between a customer and a [...]
  • Pages: 2
  • Words: 598

Market Strategy Plan for Netflix

Consumers want customization The gap between the wealthy and the poor in the United States is growing. The U.S.economy is recovering slowly.
  • Pages: 2
  • Words: 670

Trip Affairs Travel Consult Ltd: Strategic Marketing

This travel business in the future is the quintessence of a value-based and respectful approach to each potential tourist, along with a competitive and unique offer in the travel agency market in the UK.
  • Pages: 8
  • Words: 2603

Intel: The Marketing Campaigns

The company's Intel shop sells the finished goods of various product lines and maintains direct marketing and public relations with customers.
  • Pages: 2
  • Words: 597

Digital Marketing Strategy Improvement

During the meeting, we will have an opportunity to discuss different methods that we can employ to have new customers, which social media tools we should incorporate to help market our products, other techniques that [...]
  • Pages: 2
  • Words: 518

Strategic Performance Assessment for Business Expansion

According to the generalizing indicators, it is possible to evaluate: the efficiency of all resources and capabilities of the enterprise.the effectiveness of the company as a whole regarding the timing of the implementation and opening [...]
  • Pages: 1
  • Words: 396

Revolutionizing Airline Revenue Strategies

The author provides evidence and reasoning to support their main conclusion that human design could outsmart automated systems used in airline revenue management and lead to more efficient revenue management and higher profits.
  • Pages: 4
  • Words: 1278

Drone Delivery and Its Strategic Marketing

In other words, the demographic group chosen to build the marketing strategy includes those over 55, the official residents in the suburbs, and working within the suburbs or retiring.
  • Pages: 2
  • Words: 630

Aspects of the Market Entry Strategies

The first reason is that this strategy is based on the constant delivery of products to a specific destination, and minor disruptions of supply chains can result in a long delivery process.
  • Pages: 1
  • Words: 381

World Vision Australia: Digital Marketing Strategy

When the desired number of influencers is reached, the organization will collaborate with Jaywing to develop paid and organic contents and tactics for their efficient posting, distributing and popularizing.
  • Pages: 2
  • Words: 529

Effective Marketing Strategies of Coke and Pepsi

Coke and Pepsi were among the biggest clients of the metal can sector and bargained on behalf of their bottling networks. The two largest beverage companies that negotiated on behalf of their bottling networks were [...]
  • Pages: 1
  • Words: 391

The Ecosia Platform’s Marketing Strategy

Secondly, Ecosia pays great attention to the development of social networks and the popularization of the idea of planting trees. For example, Ecosia may consider a joint project with the plant-based company Beyond meat, which [...]
  • Pages: 5
  • Words: 1369

Tesla Inc.’s Strategies for Competitive Advantage

Thus, the introduction of unique goods and services has to be a "number one" strategy for Tesla. Such steps as the analysis of the field, communication with people, and the evaluation of recent technological achievements [...]
  • Pages: 1
  • Words: 310

Evaluating and Developing a Marketing Strategy

Through the combination of the above attributes of strategy and marketing, Novo Nordisk has managed to launch additional products in the market that are intended to treat diabetes and obesity.
  • Pages: 6
  • Words: 1693

Marketing Strategy of the Accenture Company

In conclusion, using these steps, a communication channel between potential clients and the company will be established, allowing it to sell its services successfully.
  • Pages: 1
  • Words: 284

TransSprech: Marketing Strategy

The price is another essential factor; the company's service is not cheap, and it can be reasonable to create more affordable products to increase customer loyalty.
  • Pages: 1
  • Words: 305

Federation University Australia’s Marketing Strategy

It is proposed to increase the number of scholarship programs to encourage the best students. It is essential to consider the university's international nature and modern technologies that blur the boundaries for applicants.
  • Pages: 2
  • Words: 651

Kernel Keto’s Marketing Plan and Sales Strategy

However, as for healthy and low-calorie "appetizers," Kernel Keto bars will be one of the unique offers in the industry. Fifth, the location of the sellers and the premises for production are within "walking distance" [...]
  • Pages: 4
  • Words: 1169

The Colonized Coffee Instagram Campaign

Before investing in social media marketing, brands need to understand the social media objectives, useful sites, develop a banner ad, strategies to use, and the metrics to measure the success of the social media campaign.
  • Pages: 4
  • Words: 1144

A Feasibility Study of Bussleton Jetty’s

The association is targeting people who share the company's vision of preserving the Jetty for future generations. The company's statement is "saving the Jetty for the future generation"..
  • Pages: 7
  • Words: 1377

The Marriott Bath Line: Marketing Strategy

Essentially, the inherent target audience of Marriott is also likely to be interested in the products of the Bath line. Because the audiences that select Marriott as a hotel may also be interested in the [...]
  • Pages: 1
  • Words: 341

Formula E Championship’s Marketing Strategy

Based on the considered case, one can identify such components of the goal that stood before the company: Specific: Attracting young audiences and sponsors to Formula E. Realistic: The audience study demonstrates the importance and [...]
  • Pages: 2
  • Words: 645

Trader Joe’s: Strategic Marketing

The biggest issue that Trader Joe's has to cope with when reaching out to the market is the absence of a strong product mix that could be utilized to appeal to a larger sample of [...]
  • Pages: 2
  • Words: 581

Identifying a Customer and a Problem in Business

The new organization will address the unavailability of natural skin care products through mass production and distribution to the market. Therefore, women in the region have their decisions on skincare products influenced by climatic conditions, [...]
  • Pages: 1
  • Words: 319

Strategic Marketing SLP Case: Mastering Strategic Management

SLIDE Script to Accompany Slide Slide 1 At the beginning of the XXI century, there was a quantitative increase and a qualitative complication of managing economic systems. The attention to the problems related to the study of the personnel potential of the organization, the formation of personnel, and the creation of effective management systems increased. […]
  • Pages: 12
  • Words: 2982

Strategic Marketing Module Case: HR Outsourcing

The outsourcing of the HR services addresses the cost and resources issue for the Inn because an outsourcing company has a pool of candidates skilled to work in the hospitality field and can find the [...]
  • Pages: 4
  • Words: 1101

Analysis of Hierarchical Competition Structure

In the hospitality industry, the development of a pricing strategy is intertwined with the overall marketing strategy due to the fact that a price is a powerful tool of direct influence on the market.
  • Pages: 4
  • Words: 1202

Approaches to Marketing Planning

This is because a strategy is exactly the path that Patagonia must go through to arrive at the stages in which the company is seen by its stakeholders in the short and long term.
  • Pages: 2
  • Words: 621
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