Strategic Marketing Essay Examples and Topics

In marketing, SWOT analysis is used to create a comprehensive marketing strategy that utilizes the strengths of the company to advantage of the outside opportunities while masking the weaknesses and controlling for threats.

It is through marketing that everyone in the organization gets to learn about the nature of the customers and the market that they are dealing with.

The 5Cs' of Lush Cosmetics begin with customers the company offers a variety of cosmetic and hygiene products that are considered essential by the majority of people.

The reason for it is that the consumers value the perceived power of the detergent, its smell, and the ability to remove stains.

Two companies, viz.the Etisalat and the Du, serve the UAE's telecommunication industry. The companies are the Etisalat and the Du.

In athletic sportswear, Nike competes with brands such as Adidas which has a respectable market share and similar market capitalization, a close second to Nike in the world of professional sports attire and retail sales.

The channels may have a central location of authority or may be left to the channel members to decide the best option.

There is a multi-stage distribution channel where the retailer must move the product from the manufacturer to the warehouse and then back to the retail store where it is sold.

Achieving a significant advertising presence must take into account the fact that Aveeno ranks only sixth in total media dollars among leading health and beauty brands: The directive is to grow unit sales of Aveeno [...]

It is a subsidiary of the Coca cola Company that manufactures and distributes Coca cola products such as Sprite and Fanta not only in the UK but in many parts of the world.

After that, the evaluation of the company's macro-environment is conducted in regard to the market of England and Saudi Arabia, highlighting the major features of each economy.

There are different categories of events that can be used by different companies or organizations, for instance, cake and flower producing companies or organizations may use personal events such as weddings, anniversaries and birthdays in [...]

One more weakness is associated with the need to constantly be engaged in research and development to remain aware of customers' needs. At the same time, it is important to prioritize online sales and create [...]

The hallmark of this process is to enhance the supply of goods and services in order to meet the demand of consumers as well as achieving both the specific and general goals of a business [...]

To meet the ethical norms and values proposed by the AMA, Nike should address the unethical marketing practices it has been accused of in the past.

An outline of recommendations for future methodologies and approaches to marketing is evident in the final part of the report on the firm.

The company diversified itself through advertising and the introduction of new products to meet the needs of the customers. The company has grown to produce a variety of products and it is one of the [...]

In the case of marketing Persil laundry detergent geodemographical segmentation would be involve area covered by the customers, class, religion, education and age of the target customers of which the main in our case is [...]

The cost of providing one visit to the Women's Health Clinic for a certain service serves as the basis for the new pricing approach.

The framework relies on the following scenario: the businesses spend large sums of money in order to employ the teams of the most skillful and experienced marketers and craft the most aggressive and effective marketing [...]

Citibank uses segmentation, targeting, and positioning to know the types of customers that need their services and the products that the customers need most.

A customer is able to quickly consider the quality of the product based on its reception by other people and then consider whether the characteristics of the product are suitable for them.

Table 1: Multi-attribute Evaluation of Countries for Future Market Development Based on the comparative analysis, the selected country for future market development in Italy.

For the case of analysis, I choose to do a situational analysis of the board shorts as they are doing fairly well in the market.

Social media is a new avenue that can be used to advertise the products of this company and it has shown some efforts to do this.

The parties involved in conducting the research are the management of Coca Cola who would be responsible for introducing the wine product into the market.

These people value the quality and usability of their homeware, willing to spend good money on it. This idea reflects the potential of the segment, as such clients are better susceptible to marketing tools.

Through the combination of the above aspects of the vision and the mission, Sony Corporation aims at meeting specific needs of its stakeholders through development of better products.

According to Hogan, the main aspects of the firm's strategy are video marketing, the integration of user-generated content, and the use of social channels for customer communication. Among the three chosen platforms, the number of [...]

As a contingency plan, De Beers launched its slogan, "a diamond is forever" in 1947 and revolutionized the perception that people had about the jewelry.

In contrast, Airbus's business and marketing strategy, apart from producing commercial aircraft able to compete with Boeing, is based on the concepts of luxury and comfort.

The aim of marketing today is to establish an enduring association between the customer and the business organisation and the business organisation and shareholders.

To conclude, the example of Procter & Gamble Company that adopted the VMS in 2007 allows seeing how a conventional distribution channel evolves into the VMS.

Being in possession of an in-house production mechanism where it designs and produces its fashionable clothing, Zara guarantees its clients flexibility in the variety, quantity, and regularity of novel styles. Zara incorporates the 4Ps of [...]

This report is submitted, as per your request, to analyze the international marketing strategies of Nestle "KitKat" products in Saudi Arabia and Japan with a recommendation for effective marketing of these products. A feature of [...]

In this report, the connection between eating patterns in New Zealand and the performance of multinational corporations such as Coca-Cola and McDonald's will be investigated and disclosed.

The concepts of added value have always been regarded comprehensively as the marketing strategies in order the corporation or enterprise could be competent within the hospitality industry, and it is important to find the location [...]

However, the weaknesses of the company are the lack of an established reputation as a trustworthy vegetarian brand and a narrow target market that is hard to expand.

Zara Home was chosen as a store to exhibit the artworks of emerging UAE artists because the company produces designs of the Oriental style and will be interested in strengthening relationships with its GCC customers.

It focuses on aspects of product development that suffice in the quest for profitability and dominance in the market. Devoid of such considerations, it would be difficult for automobile companies to project and actualize needs [...]

The company has managed to improve the quality of its brand through marketing. For instance, it has managed to increase the quality of its brand across the world, the fact that has sigjnificantly contributed to [...]

Additionally, an omnichannel approach will entail a pull strategy for viewers seeing ads or sponsored events, such as the Australian Open, on traditional media and a push tactic once they connect to Accor's social media [...]

Following the exploratory study, Vicale should have carried out more detailed and focused research to ensure the development of an effective market entry strategy to assure adequate preparedness and success. Additional research would also provide [...]

In order to understand how happiness and well being are associated with the promotional values of the two services, it is essential to look at a series of models and theories on happiness and consumption.

The logistical channel of the company has and is the problem; because it is evident that there is a conflict of response to the customers orders especially those that are directed through the small scale [...]

Over the years of the company's operation, its owner, Marilyn, did not achieve significant results in the promotion of her products and attraction of potential customers although, for some time, the chocolates were demanded in [...]

Assessing the global market opportunities is an important aspect of marketing research that enables a firm to understand the forces in the foreign market.

The findings are used to recommend the most appropriate strategy that can support the strategic needs of this organisation in Asia. That being the case, the firm focuses on powerful approaches in order to deal [...]

One of them is developing a buyer's persona to enhance the efficiency of the marketing campaign and effectively communicate the product or service to the audience that is interested in it.

The main differentiating factor in the location strategy of FedEx and other logistics companies is the choice of the locations of hubs.

Comparison of the manufacturing, pricing, and merchandise strategy of Zara, H&M, Benetton, and Gap. Merchandise Strategy: The merchandising strategy of retail strategy indicates the market segment to which the product is to be sold and [...]

The plan contains an overview of the company, comprehensive assessment of the business environment of the UK and its market of dairy products, estimation of the risks that the company is likely to take, analysis [...]

Marketing environment is a term used to refer to the forces outside of marketing which have an influence on the marketing manager's ability to create and maintain a healthy relationship with the customers he is [...]

It is due to these reasons therefore that the Adidas Group often carries out though assessment of all the financial risks and the impact of social-economic and political environments of their foreign operations.

The products available in Healthy-Mart will be body-friendly to the consumers and an alternative to the chemical-grown foods available in the nearby food stores.

Starbucks and Dunkin Donuts are two of the largest coffee chain in the US. First of all, a comparison of the prices of Starbucks and Dunkin' shows that the prices of Starbucks ' coffee are [...]

On the other hand the bad side of outsourcing that result to many social issues like the loss of the jobs is also focused upon.

When formulating policies, the employees who are always in the field are needed to help inform the top management about the current situation in the market and the changing tastes of the customers.

Thus, the risk of a financial crisis in the country is low. However, the future of innovation in the country is uncertain due to two main risk factors.

The paper then makes recommendations for cruise ship lines to use in being relevant to the Western Australian market, according to the feature identified by the case couple, as the target clients.

A business that has decided to explore the potentials of a foreign country has the duty to assess various entry modes before deciding to adopt one or a combination of strategies.

The advertising involves all parties that are interested into the sector of real estate marketing because sellers need to sell whereas buyers need to buy and a link is the advertising as it provides sellers [...]

While Procter & Gamble, the company that produced the brand, is known for offering its buyers cosmetics and cleaning products, in general, Head & Shoulders is related solely to a shampoo brand of the same [...]

So, the mission statement for this product could be as follows: "To help people live an active life no matter what the weather is like; to promote the health of both customers and the environment".

Regarding the validity of the findings, the results would decipher the analysis of the data collected and measured, providing a detailed evaluation of the findings with answering research questions.

On Twitter, the number of the company's followers is 3. Due to its scale and revenues, the company's social media spending is significant, numbering in millions of dollars annually.

The company offering the goods becomes the advertisement sponsor and will be aired as long as the fee is paid. Therefore, the company excels in social media advertisement, the brand has been popularized worldwide, and [...]

In order to build a government relations strategy for Theranos, the focus should be on the US Department of Health and Human Services and its officials.

The selection of marketing approaches for reaching the target audience should be based on the results of accurate research of the company's specialization, uniqueness, strengths, and weaknesses, as well as the particularities of the market.

Brand marketing advertises the complete company instead of a specific item or service, utilizing the goods and services as evidence of the company's purpose.

The primary recommendation for Amazon Prime Video is to continually improve the quality of customer experience on the platform. Explanation: The visual aspect is critical in business, and organizations should strive to improve it.

The survival of Starbucks is being threatened by factors such as the independence of coffeehouse movements, stiff competition, the influence of crises, and increased product imitation.

The reading has helped learn that the current focus on continuous profit increase and the enhancement of consumerist attitudes reduce the efficacy of customer service and the extent of understanding between a customer and a [...]

Consumers want customization The gap between the wealthy and the poor in the United States is growing. The U.S.economy is recovering slowly.

This travel business in the future is the quintessence of a value-based and respectful approach to each potential tourist, along with a competitive and unique offer in the travel agency market in the UK.

The FiLLi Cafe management must assess the corporate tactical objectives to aid the venture in attaining the much-needed aim for growth and critically examine the Australian market as a projected expansion option for the company.

As one of the components of the marketing mix, price is a factor that largely determines such critical characteristics as demand and profitability.

The company's Intel shop sells the finished goods of various product lines and maintains direct marketing and public relations with customers.

During the meeting, we will have an opportunity to discuss different methods that we can employ to have new customers, which social media tools we should incorporate to help market our products, other techniques that [...]

According to the generalizing indicators, it is possible to evaluate: the efficiency of all resources and capabilities of the enterprise.the effectiveness of the company as a whole regarding the timing of the implementation and opening [...]

The author provides evidence and reasoning to support their main conclusion that human design could outsmart automated systems used in airline revenue management and lead to more efficient revenue management and higher profits.

In other words, the demographic group chosen to build the marketing strategy includes those over 55, the official residents in the suburbs, and working within the suburbs or retiring.

The first reason is that this strategy is based on the constant delivery of products to a specific destination, and minor disruptions of supply chains can result in a long delivery process.

When the desired number of influencers is reached, the organization will collaborate with Jaywing to develop paid and organic contents and tactics for their efficient posting, distributing and popularizing.

Coke and Pepsi were among the biggest clients of the metal can sector and bargained on behalf of their bottling networks. The two largest beverage companies that negotiated on behalf of their bottling networks were [...]

This essay explains the impact of marketing strategies and financial principles utilized in the sports industry and how the coaching career can impact sports success through marketing and practicing financial principles.

Secondly, Ecosia pays great attention to the development of social networks and the popularization of the idea of planting trees. For example, Ecosia may consider a joint project with the plant-based company Beyond meat, which [...]

These companies effectively use social media marketing, content marketing, and vlogging to attract and retain their customers through posts that showcase their products and services to interested buyers.

With Amazon, the idea is that the company always interacts with industry experts and stakeholders to understand how the existing operations could be improved further.

Thus, the introduction of unique goods and services has to be a "number one" strategy for Tesla. Such steps as the analysis of the field, communication with people, and the evaluation of recent technological achievements [...]

Through the combination of the above attributes of strategy and marketing, Novo Nordisk has managed to launch additional products in the market that are intended to treat diabetes and obesity.

The customers cover the smallest distance to and from the institutions and surroundings. It is the most befitting platform to market the products and showcase the services.

In conclusion, using these steps, a communication channel between potential clients and the company will be established, allowing it to sell its services successfully.

As a proportion of the market for pharmaceutical companies in the world, the continent plays a pivotal role in shaping the next frontier of pharmaceutical sales in the world, buoyed by a strong growth in [...]

Therefore, the introduction aims to observe the organization and product promoted in the strategic marketing proposal. Brand awareness is essential for the acquisition of new clientele and the communication of the services an organization offers.

The price is another essential factor; the company's service is not cheap, and it can be reasonable to create more affordable products to increase customer loyalty.

In support of this statement, it is also worth noting that the company offers discount promotions for the client's family members, which indicates the company's focus on large families with children.

An additional, non-obvious metric is the number of characters in the text of the post. It is believed that the number of words is an essential parameter for the attractiveness of a post.

In this regard, the advantage of the survey of every tenth buyer will be the opportunity to really find out the opinion of consumers.

Therefore, the main emphasis of the advertising campaign is to call for a change in consumer behavior, stating well-known but unexciting facts about Nebraska to capture the attention of the audience.

It is proposed to increase the number of scholarship programs to encourage the best students. It is essential to consider the university's international nature and modern technologies that blur the boundaries for applicants.

However, as for healthy and low-calorie "appetizers," Kernel Keto bars will be one of the unique offers in the industry. Fifth, the location of the sellers and the premises for production are within "walking distance" [...]

Before investing in social media marketing, brands need to understand the social media objectives, useful sites, develop a banner ad, strategies to use, and the metrics to measure the success of the social media campaign.

The association is targeting people who share the company's vision of preserving the Jetty for future generations. The company's statement is "saving the Jetty for the future generation"..

Essentially, the inherent target audience of Marriott is also likely to be interested in the products of the Bath line. Because the audiences that select Marriott as a hotel may also be interested in the [...]

Based on the considered case, one can identify such components of the goal that stood before the company: Specific: Attracting young audiences and sponsors to Formula E. Realistic: The audience study demonstrates the importance and [...]

The biggest issue that Trader Joe's has to cope with when reaching out to the market is the absence of a strong product mix that could be utilized to appeal to a larger sample of [...]

The new organization will address the unavailability of natural skin care products through mass production and distribution to the market. Therefore, women in the region have their decisions on skincare products influenced by climatic conditions, [...]

In the context of Apple's risk management plan, the COSO-ERM framework will be used to analyze the firm's risks and decisions.

The first issue to focus on involves discerning that SEO optimization includes three aspects: the content to be provided, technicalities, and links to the site.

Its objective is to have the HR firm deal with the initial recruitment process in adherence to the prerequisites for the candidates as outlined by the client company.

The second section is the literature review and it contains an analysis of the scholarly evidence relating to the "promotion" aspect of the 7P model.

SLIDE Script to Accompany Slide Slide 1 At the beginning of the XXI century, there was a quantitative increase and a qualitative complication of managing economic systems. The attention to the problems related to the study of the personnel potential of the organization, the formation of personnel, and the creation of effective management systems increased. […]

The outsourcing of the HR services addresses the cost and resources issue for the Inn because an outsourcing company has a pool of candidates skilled to work in the hospitality field and can find the [...]

It is a clear plan of marketing actions that will be able to realize the potential laid down by the creators of this smartphone.

In the hospitality industry, the development of a pricing strategy is intertwined with the overall marketing strategy due to the fact that a price is a powerful tool of direct influence on the market.

This is because a strategy is exactly the path that Patagonia must go through to arrive at the stages in which the company is seen by its stakeholders in the short and long term.

On the one hand, it is the responsibility of the company to ensure positive and competent branding of the products internationally.

However, Walmart has the advantage of being one of the world's largest companies, which gives it leverage when entering a new market. Walmart's strategy in Mexico was similar to the one in South Africa it [...]

Patagonia is usually more highly-priced than other sports-related brands due to the fact that the materials and production of their products are of premium quality.