Strategic Marketing Essay Examples and Topics

In marketing, SWOT analysis is used to create a comprehensive marketing strategy that utilizes the strengths of the company to advantage of the outside opportunities while masking the weaknesses and controlling for threats.

The 5Cs' of Lush Cosmetics begin with customers the company offers a variety of cosmetic and hygiene products that are considered essential by the majority of people.

The reason for it is that the consumers value the perceived power of the detergent, its smell, and the ability to remove stains.

In the case of marketing Persil laundry detergent geodemographical segmentation would be involve area covered by the customers, class, religion, education and age of the target customers of which the main in our case is [...]

Two companies, viz.the Etisalat and the Du, serve the UAE's telecommunication industry. The companies are the Etisalat and the Du.

It is through marketing that everyone in the organization gets to learn about the nature of the customers and the market that they are dealing with.

An outline of recommendations for future methodologies and approaches to marketing is evident in the final part of the report on the firm.

To meet the ethical norms and values proposed by the AMA, Nike should address the unethical marketing practices it has been accused of in the past.

After that, the evaluation of the company's macro-environment is conducted in regard to the market of England and Saudi Arabia, highlighting the major features of each economy.

In athletic sportswear, Nike competes with brands such as Adidas which has a respectable market share and similar market capitalization, a close second to Nike in the world of professional sports attire and retail sales.

The hallmark of this process is to enhance the supply of goods and services in order to meet the demand of consumers as well as achieving both the specific and general goals of a business [...]

It is a subsidiary of the Coca cola Company that manufactures and distributes Coca cola products such as Sprite and Fanta not only in the UK but in many parts of the world.

A customer is able to quickly consider the quality of the product based on its reception by other people and then consider whether the characteristics of the product are suitable for them.

The channels may have a central location of authority or may be left to the channel members to decide the best option.

There is a multi-stage distribution channel where the retailer must move the product from the manufacturer to the warehouse and then back to the retail store where it is sold.

Achieving a significant advertising presence must take into account the fact that Aveeno ranks only sixth in total media dollars among leading health and beauty brands: The directive is to grow unit sales of Aveeno [...]

In this report, the connection between eating patterns in New Zealand and the performance of multinational corporations such as Coca-Cola and McDonald's will be investigated and disclosed.

Through the combination of the above aspects of the vision and the mission, Sony Corporation aims at meeting specific needs of its stakeholders through development of better products.

Over the years of the company's operation, its owner, Marilyn, did not achieve significant results in the promotion of her products and attraction of potential customers although, for some time, the chocolates were demanded in [...]

As the focus of the fashion and luxury industry shifts to the East, LVMH's new marketing strategy will focus on innovation and a stronger focus on traditional cultures and e-commerce.

The main aim of this report is to identify the current stage of Asda in the retail market and its marketing strategies.

These people value the quality and usability of their homeware, willing to spend good money on it. This idea reflects the potential of the segment, as such clients are better susceptible to marketing tools.

Citibank uses segmentation, targeting, and positioning to know the types of customers that need their services and the products that the customers need most.

The company diversified itself through advertising and the introduction of new products to meet the needs of the customers. The company has grown to produce a variety of products and it is one of the [...]

For the case of analysis, I choose to do a situational analysis of the board shorts as they are doing fairly well in the market.

The company has managed to improve the quality of its brand through marketing. For instance, it has managed to increase the quality of its brand across the world, the fact that has sigjnificantly contributed to [...]

A business that has decided to explore the potentials of a foreign country has the duty to assess various entry modes before deciding to adopt one or a combination of strategies.

One of the major problems highlighted is the intense rivalry in the industry. To this end, the organisation should increase its aggressiveness in the industry.

In order to understand how happiness and well being are associated with the promotional values of the two services, it is essential to look at a series of models and theories on happiness and consumption.

One more weakness is associated with the need to constantly be engaged in research and development to remain aware of customers' needs. At the same time, it is important to prioritize online sales and create [...]

Zara Home was chosen as a store to exhibit the artworks of emerging UAE artists because the company produces designs of the Oriental style and will be interested in strengthening relationships with its GCC customers.

Thus, the risk of a financial crisis in the country is low. However, the future of innovation in the country is uncertain due to two main risk factors.

According to Stephen, marketing is the whole process of management which begins with identifying the requirement of the customers, after which the business plans on how to meet these requirements for the benefit of both [...]

Secondly, Ecosia pays great attention to the development of social networks and the popularization of the idea of planting trees. For example, Ecosia may consider a joint project with the plant-based company Beyond meat, which [...]

The products available in Healthy-Mart will be body-friendly to the consumers and an alternative to the chemical-grown foods available in the nearby food stores.

Esprits casual should be of designer quality for the young. The brand image should also be impressive to the middle age and the learned.

The parties involved in conducting the research are the management of Coca Cola who would be responsible for introducing the wine product into the market.

The current product is called laundry detergent, which is chosen because it was the preliminary product line of the company The product should be offered at subsidized prices, at the distributor level and hence making [...]

As a contingency plan, De Beers launched its slogan, "a diamond is forever" in 1947 and revolutionized the perception that people had about the jewelry.

Following the exploratory study, Vicale should have carried out more detailed and focused research to ensure the development of an effective market entry strategy to assure adequate preparedness and success. Additional research would also provide [...]

This plan will demonstrate how the management can implement this strategy and why it will be beneficial for the company in the long term.

One of them is developing a buyer's persona to enhance the efficiency of the marketing campaign and effectively communicate the product or service to the audience that is interested in it.

Based on the considered case, one can identify such components of the goal that stood before the company: Specific: Attracting young audiences and sponsors to Formula E. Realistic: The audience study demonstrates the importance and [...]

Comparison of the manufacturing, pricing, and merchandise strategy of Zara, H&M, Benetton, and Gap. Merchandise Strategy: The merchandising strategy of retail strategy indicates the market segment to which the product is to be sold and [...]

However, the weaknesses of the company are the lack of an established reputation as a trustworthy vegetarian brand and a narrow target market that is hard to expand.

The main weapons that could be used are the skills of the employees of the company as the main source of inspiration.

It focuses on aspects of product development that suffice in the quest for profitability and dominance in the market. Devoid of such considerations, it would be difficult for automobile companies to project and actualize needs [...]

Marketing environment is a term used to refer to the forces outside of marketing which have an influence on the marketing manager's ability to create and maintain a healthy relationship with the customers he is [...]

Therefore, the introduction aims to observe the organization and product promoted in the strategic marketing proposal. Brand awareness is essential for the acquisition of new clientele and the communication of the services an organization offers.

There are different categories of events that can be used by different companies or organizations, for instance, cake and flower producing companies or organizations may use personal events such as weddings, anniversaries and birthdays in [...]

The aim of marketing today is to establish an enduring association between the customer and the business organisation and the business organisation and shareholders.

Fitbit produces smartwatches, fitness trackers, and accessories (Fitbit, 2018). The market is characterized by: high competition, fast development, and social influences.

The framework relies on the following scenario: the businesses spend large sums of money in order to employ the teams of the most skillful and experienced marketers and craft the most aggressive and effective marketing [...]

These companies effectively use social media marketing, content marketing, and vlogging to attract and retain their customers through posts that showcase their products and services to interested buyers.

In contrast, Airbus's business and marketing strategy, apart from producing commercial aircraft able to compete with Boeing, is based on the concepts of luxury and comfort.

As part of its expansion strategy, IBM is considering investing in Philippines. The report gives a detailed overview of the economic profile of Philippines.

When marketing internationally, marketers should consider the language of the country that they intend to market their products. This culminated in the product reaching the market as a brand of the second business.

It is a clear plan of marketing actions that will be able to realize the potential laid down by the creators of this smartphone.

The main differentiating factor in the location strategy of FedEx and other logistics companies is the choice of the locations of hubs.

Starbucks and Dunkin Donuts are two of the largest coffee chain in the US. First of all, a comparison of the prices of Starbucks and Dunkin' shows that the prices of Starbucks ' coffee are [...]

The first offensive marketing strategy involves structuring the marketing department of a company through the creation of new roles that focus on a company's marketing activities.

Assessing the global market opportunities is an important aspect of marketing research that enables a firm to understand the forces in the foreign market.

In a bid to achieve this goal, the firm has adopted the concept of internationalization as one of its strategic marketing aspects.

The cost of providing one visit to the Women's Health Clinic for a certain service serves as the basis for the new pricing approach.

So, the mission statement for this product could be as follows: "To help people live an active life no matter what the weather is like; to promote the health of both customers and the environment".

At the same time, in spite of the solid level of recognition seen by Kellogg's, the marketplace retains its intense competitiveness as several prominent brands continue to develop their portfolios of breakfast meals and cereals.

To conclude, the example of Procter & Gamble Company that adopted the VMS in 2007 allows seeing how a conventional distribution channel evolves into the VMS.

A brand audit of Apple's products is conducted to identify its strengths and weaknesses, and Apple's primary current target market is identified.

The problem the client of the Epilepsy Foundation wants to address is the demographic imbalances of the donors to the charity organization.

This report is submitted, as per your request, to analyze the international marketing strategies of Nestle "KitKat" products in Saudi Arabia and Japan with a recommendation for effective marketing of these products. A feature of [...]

In other words, the demographic group chosen to build the marketing strategy includes those over 55, the official residents in the suburbs, and working within the suburbs or retiring.

Coke and Pepsi were among the biggest clients of the metal can sector and bargained on behalf of their bottling networks. The two largest beverage companies that negotiated on behalf of their bottling networks were [...]

In order to formulate novel and effective marketing strategies for certain firms, it is essential to first analyze their current approaches to advertising and factors that are and are not efficient.

Table 1: Multi-attribute Evaluation of Countries for Future Market Development Based on the comparative analysis, the selected country for future market development in Italy.

On the other hand the bad side of outsourcing that result to many social issues like the loss of the jobs is also focused upon.

The strategic expansion of Marco's Pizza to the Des Moines area will be subject to the law of supply and demand.

High Flying Drone Enterprise is a new innovative company that provides high-quality and expedient delivery service to our valued customers by means of utilizing flying drones.

In order to achieve success in the United States, the marketing unit of this firm will need to develop effective strategies that will allow it to penetrate the new market.

Trends in the Future Season To choose some merchandise for the future season, it is necessary to analyze major trends of the future season in the world of fashion.

The findings are used to recommend the most appropriate strategy that can support the strategic needs of this organisation in Asia. That being the case, the firm focuses on powerful approaches in order to deal [...]

The advertising involves all parties that are interested into the sector of real estate marketing because sellers need to sell whereas buyers need to buy and a link is the advertising as it provides sellers [...]

The following strategic assets and aptitudes are required to compete in the video streaming sector: Content: To draw and keep customers, a service must have a substantial selection of TV shows, movies, and original programming.

On Twitter, the number of the company's followers is 3. Due to its scale and revenues, the company's social media spending is significant, numbering in millions of dollars annually.

The company offering the goods becomes the advertisement sponsor and will be aired as long as the fee is paid. Therefore, the company excels in social media advertisement, the brand has been popularized worldwide, and [...]

While Procter & Gamble, the company that produced the brand, is known for offering its buyers cosmetics and cleaning products, in general, Head & Shoulders is related solely to a shampoo brand of the same [...]

As such, customers should be encouraged to purchase this product since on the market today, and the best Fitbit a consumer can acquire is the Fitbit Charge 4. The major shift is from the physical [...]

What's more adding to running the business is the cost of building a unit of the machine - $50,000 with maintenance cost of $3000. Stormer's invention is new in the eyes of the public.

Regarding the validity of the findings, the results would decipher the analysis of the data collected and measured, providing a detailed evaluation of the findings with answering research questions.

The competition in the automotive industry is high, so that Toyota needs to design unique marketing strategies in order to outperform its rivals.

According to Hogan, the main aspects of the firm's strategy are video marketing, the integration of user-generated content, and the use of social channels for customer communication. Among the three chosen platforms, the number of [...]

Being in possession of an in-house production mechanism where it designs and produces its fashionable clothing, Zara guarantees its clients flexibility in the variety, quantity, and regularity of novel styles. Zara incorporates the 4Ps of [...]

The main strength of this mix is that it offers the firm a wide range of options to reach out to its clients. The strategy tries to ensure that both online and brick-and-moter customers can [...]

To initiate strategies in marketing of Video Game, the company will decide to develop a web based application by ABC CORP and this application is customized to meet the requirements of the project. The purpose [...]

For Preuss Pets to achieve it, the company should lower its costs and target the whole market with a full spectrum of products and services.

Finally, the restaurant should have a financial strategy that explains how the enterprise will be funded and how the proceeds will be utilized to reinvest in the venture.

In the digital age, search engines play a critical role in driving web traffic and helping to build a brand for a business. Second, advertisers can choose specific keywords and demographics to ensure their ads [...]

The marketing plan for this new product, SAW, encompasses multiple critical aspects aimed at helping the business attain its essential goal: to provide the ideal solution for individuals seeking an effective and convenient way to [...]

A brand-new and distinctive tourist destination, Mary Shelley's House of Frankenstein honors the life and works of Mary Shelley, the author of the well-known book "Frankenstein".

A surprise and delight strategy can be applied to multiple elements of the Customer Experience framework to impact the customers positively.

In order to build a government relations strategy for Theranos, the focus should be on the US Department of Health and Human Services and its officials.

The selection of marketing approaches for reaching the target audience should be based on the results of accurate research of the company's specialization, uniqueness, strengths, and weaknesses, as well as the particularities of the market.

Brand marketing advertises the complete company instead of a specific item or service, utilizing the goods and services as evidence of the company's purpose.

The primary recommendation for Amazon Prime Video is to continually improve the quality of customer experience on the platform. Explanation: The visual aspect is critical in business, and organizations should strive to improve it.

The survival of Starbucks is being threatened by factors such as the independence of coffeehouse movements, stiff competition, the influence of crises, and increased product imitation.

The reading has helped learn that the current focus on continuous profit increase and the enhancement of consumerist attitudes reduce the efficacy of customer service and the extent of understanding between a customer and a [...]

Consumers want customization The gap between the wealthy and the poor in the United States is growing. The U.S.economy is recovering slowly.

This travel business in the future is the quintessence of a value-based and respectful approach to each potential tourist, along with a competitive and unique offer in the travel agency market in the UK.

The FiLLi Cafe management must assess the corporate tactical objectives to aid the venture in attaining the much-needed aim for growth and critically examine the Australian market as a projected expansion option for the company.

As one of the components of the marketing mix, price is a factor that largely determines such critical characteristics as demand and profitability.

The company's Intel shop sells the finished goods of various product lines and maintains direct marketing and public relations with customers.

During the meeting, we will have an opportunity to discuss different methods that we can employ to have new customers, which social media tools we should incorporate to help market our products, other techniques that [...]

According to the generalizing indicators, it is possible to evaluate: the efficiency of all resources and capabilities of the enterprise.the effectiveness of the company as a whole regarding the timing of the implementation and opening [...]

The author provides evidence and reasoning to support their main conclusion that human design could outsmart automated systems used in airline revenue management and lead to more efficient revenue management and higher profits.

The first reason is that this strategy is based on the constant delivery of products to a specific destination, and minor disruptions of supply chains can result in a long delivery process.

When the desired number of influencers is reached, the organization will collaborate with Jaywing to develop paid and organic contents and tactics for their efficient posting, distributing and popularizing.

This essay explains the impact of marketing strategies and financial principles utilized in the sports industry and how the coaching career can impact sports success through marketing and practicing financial principles.

With Amazon, the idea is that the company always interacts with industry experts and stakeholders to understand how the existing operations could be improved further.

Thus, the introduction of unique goods and services has to be a "number one" strategy for Tesla. Such steps as the analysis of the field, communication with people, and the evaluation of recent technological achievements [...]

Through the combination of the above attributes of strategy and marketing, Novo Nordisk has managed to launch additional products in the market that are intended to treat diabetes and obesity.

The customers cover the smallest distance to and from the institutions and surroundings. It is the most befitting platform to market the products and showcase the services.