Strategic Marketing Essay Examples and Topics

In marketing, SWOT analysis is used to create a comprehensive marketing strategy that utilizes the strengths of the company to advantage of the outside opportunities while masking the weaknesses and controlling for threats.

An outline of recommendations for future methodologies and approaches to marketing is evident in the final part of the report on the firm.

Two companies, viz.the Etisalat and the Du, serve the UAE's telecommunication industry. The companies are the Etisalat and the Du.

The reason for it is that the consumers value the perceived power of the detergent, its smell, and the ability to remove stains.

These people value the quality and usability of their homeware, willing to spend good money on it. This idea reflects the potential of the segment, as such clients are better susceptible to marketing tools.

It is through marketing that everyone in the organization gets to learn about the nature of the customers and the market that they are dealing with.

The 5Cs' of Lush Cosmetics begin with customers the company offers a variety of cosmetic and hygiene products that are considered essential by the majority of people.

One more weakness is associated with the need to constantly be engaged in research and development to remain aware of customers' needs. At the same time, it is important to prioritize online sales and create [...]

A customer is able to quickly consider the quality of the product based on its reception by other people and then consider whether the characteristics of the product are suitable for them.

There is a multi-stage distribution channel where the retailer must move the product from the manufacturer to the warehouse and then back to the retail store where it is sold.

In this report, the connection between eating patterns in New Zealand and the performance of multinational corporations such as Coca-Cola and McDonald's will be investigated and disclosed.

To meet the ethical norms and values proposed by the AMA, Nike should address the unethical marketing practices it has been accused of in the past.

The hallmark of this process is to enhance the supply of goods and services in order to meet the demand of consumers as well as achieving both the specific and general goals of a business [...]

In the case of marketing Persil laundry detergent geodemographical segmentation would be involve area covered by the customers, class, religion, education and age of the target customers of which the main in our case is [...]

It is a subsidiary of the Coca cola Company that manufactures and distributes Coca cola products such as Sprite and Fanta not only in the UK but in many parts of the world.

Achieving a significant advertising presence must take into account the fact that Aveeno ranks only sixth in total media dollars among leading health and beauty brands: The directive is to grow unit sales of Aveeno [...]

For the case of analysis, I choose to do a situational analysis of the board shorts as they are doing fairly well in the market.

After that, the evaluation of the company's macro-environment is conducted in regard to the market of England and Saudi Arabia, highlighting the major features of each economy.

Fitbit produces smartwatches, fitness trackers, and accessories (Fitbit, 2018). The market is characterized by: high competition, fast development, and social influences.

As the focus of the fashion and luxury industry shifts to the East, LVMH's new marketing strategy will focus on innovation and a stronger focus on traditional cultures and e-commerce.

A business that has decided to explore the potentials of a foreign country has the duty to assess various entry modes before deciding to adopt one or a combination of strategies.

Thus, atmospherics encourage the imagination of customers, which enables them to make a purchase and expand the client base of Bass Pro Shops.

Therefore, the introduction aims to observe the organization and product promoted in the strategic marketing proposal. Brand awareness is essential for the acquisition of new clientele and the communication of the services an organization offers.

In order to understand how happiness and well being are associated with the promotional values of the two services, it is essential to look at a series of models and theories on happiness and consumption.

Zara Home was chosen as a store to exhibit the artworks of emerging UAE artists because the company produces designs of the Oriental style and will be interested in strengthening relationships with its GCC customers.

The channels may have a central location of authority or may be left to the channel members to decide the best option.

Thus, the risk of a financial crisis in the country is low. However, the future of innovation in the country is uncertain due to two main risk factors.

The company has managed to improve the quality of its brand through marketing. For instance, it has managed to increase the quality of its brand across the world, the fact that has sigjnificantly contributed to [...]

Social media is a new avenue that can be used to advertise the products of this company and it has shown some efforts to do this.

The findings are used to recommend the most appropriate strategy that can support the strategic needs of this organisation in Asia. That being the case, the firm focuses on powerful approaches in order to deal [...]

Secondly, Ecosia pays great attention to the development of social networks and the popularization of the idea of planting trees. For example, Ecosia may consider a joint project with the plant-based company Beyond meat, which [...]

In athletic sportswear, Nike competes with brands such as Adidas which has a respectable market share and similar market capitalization, a close second to Nike in the world of professional sports attire and retail sales.

The concepts of added value have always been regarded comprehensively as the marketing strategies in order the corporation or enterprise could be competent within the hospitality industry, and it is important to find the location [...]

The framework relies on the following scenario: the businesses spend large sums of money in order to employ the teams of the most skillful and experienced marketers and craft the most aggressive and effective marketing [...]

Assessing the global market opportunities is an important aspect of marketing research that enables a firm to understand the forces in the foreign market.

According to Stephen, marketing is the whole process of management which begins with identifying the requirement of the customers, after which the business plans on how to meet these requirements for the benefit of both [...]

The aim of marketing today is to establish an enduring association between the customer and the business organisation and the business organisation and shareholders.

Starbucks, a well-known global coffee chain, is about to enter the dynamic Nicaraguan market. To respond effectively to local culture and consumer preferences, Starbucks will adopt a customized product strategy with a wide range of [...]

The strengths of DFS and the friendly business environment in India place the company, which is a leader in the production of sofas in the United Kingdom and Europe, at a better place to exploit [...]

With the growth of the world population and the integration of Asian nations in the global economy, the demand for transportation, aviation, and logistics continues to grow rigorously.

The ad will involve a young man and his girlfriend travelling in a plane. Then the young man will remember his Red Bull can and fish it out of his bag.

The following strategic assets and aptitudes are required to compete in the video streaming sector: Content: To draw and keep customers, a service must have a substantial selection of TV shows, movies, and original programming.

Citibank uses segmentation, targeting, and positioning to know the types of customers that need their services and the products that the customers need most.

These companies effectively use social media marketing, content marketing, and vlogging to attract and retain their customers through posts that showcase their products and services to interested buyers.

One of them is developing a buyer's persona to enhance the efficiency of the marketing campaign and effectively communicate the product or service to the audience that is interested in it.

The logistical channel of the company has and is the problem; because it is evident that there is a conflict of response to the customers orders especially those that are directed through the small scale [...]

The main weapons that could be used are the skills of the employees of the company as the main source of inspiration.

This plan will demonstrate how the management can implement this strategy and why it will be beneficial for the company in the long term.

One of the major problems highlighted is the intense rivalry in the industry. To this end, the organisation should increase its aggressiveness in the industry.

The current product is called laundry detergent, which is chosen because it was the preliminary product line of the company The product should be offered at subsidized prices, at the distributor level and hence making [...]

In order to formulate novel and effective marketing strategies for certain firms, it is essential to first analyze their current approaches to advertising and factors that are and are not efficient.

Comparison of the manufacturing, pricing, and merchandise strategy of Zara, H&M, Benetton, and Gap. Merchandise Strategy: The merchandising strategy of retail strategy indicates the market segment to which the product is to be sold and [...]

Through the combination of the above aspects of the vision and the mission, Sony Corporation aims at meeting specific needs of its stakeholders through development of better products.

The company diversified itself through advertising and the introduction of new products to meet the needs of the customers. The company has grown to produce a variety of products and it is one of the [...]

Starbucks and Dunkin Donuts are two of the largest coffee chain in the US. First of all, a comparison of the prices of Starbucks and Dunkin' shows that the prices of Starbucks ' coffee are [...]

Travel aggregators are the quickest and easiest way to do that because they allow travelers to get the service provided by travel agents at a fraction of the price and in the comfort of their [...]

The external environment in this country, such as political stability, economic environment, technology, and legal structures, have been friendly to the operations of this firm.

The purpose of this paper is to conduct market research of the company and its products, develop a basic marketing plan, and study the marketing problems and opportunities the company would have to address.

In a bid to achieve this goal, the firm has adopted the concept of internationalization as one of its strategic marketing aspects.

Marketing environment is a term used to refer to the forces outside of marketing which have an influence on the marketing manager's ability to create and maintain a healthy relationship with the customers he is [...]

A brand audit of Apple's products is conducted to identify its strengths and weaknesses, and Apple's primary current target market is identified.

On Twitter, the number of the company's followers is 3. Due to its scale and revenues, the company's social media spending is significant, numbering in millions of dollars annually.

The company offering the goods becomes the advertisement sponsor and will be aired as long as the fee is paid. Therefore, the company excels in social media advertisement, the brand has been popularized worldwide, and [...]

This report is submitted, as per your request, to analyze the international marketing strategies of Nestle "KitKat" products in Saudi Arabia and Japan with a recommendation for effective marketing of these products. A feature of [...]

The cost of providing one visit to the Women's Health Clinic for a certain service serves as the basis for the new pricing approach.

Through the combination of the above attributes of strategy and marketing, Novo Nordisk has managed to launch additional products in the market that are intended to treat diabetes and obesity.

Based on the considered case, one can identify such components of the goal that stood before the company: Specific: Attracting young audiences and sponsors to Formula E. Realistic: The audience study demonstrates the importance and [...]

So, the mission statement for this product could be as follows: "To help people live an active life no matter what the weather is like; to promote the health of both customers and the environment".

The main differentiating factor in the location strategy of FedEx and other logistics companies is the choice of the locations of hubs.

The products available in Healthy-Mart will be body-friendly to the consumers and an alternative to the chemical-grown foods available in the nearby food stores.

To conclude, the example of Procter & Gamble Company that adopted the VMS in 2007 allows seeing how a conventional distribution channel evolves into the VMS.

The country selected for this report is China which lies in Asia and has emerged in the last 20 years or so as the economic powerhouse.

Esprits casual should be of designer quality for the young. The brand image should also be impressive to the middle age and the learned.

The parties involved in conducting the research are the management of Coca Cola who would be responsible for introducing the wine product into the market.

High Flying Drone Enterprise is a new innovative company that provides high-quality and expedient delivery service to our valued customers by means of utilizing flying drones.

Over the years of the company's operation, its owner, Marilyn, did not achieve significant results in the promotion of her products and attraction of potential customers although, for some time, the chocolates were demanded in [...]

In the short term, it is expected to raise the potential clients' awareness of the services provided by Uber and their advantages, and increase the number of provided rides by 3% by launching a social [...]

They are the emergence and disappearance of strategic windows, the sway of market drivers, the characteristics of the competitive environment, the position of the market in the industry life cycle and the skill base accessible [...]

Good marketing campaigns aid in promoting programs undertaken by the organization in addition to the fundraising activities thus creating an awareness of the organization to the public.

The firm however, has been able to regain its strength, and the recent reports have indicated that it is currently the second largest retailer in the United Kingdom.

There are different categories of events that can be used by different companies or organizations, for instance, cake and flower producing companies or organizations may use personal events such as weddings, anniversaries and birthdays in [...]

For Preuss Pets to achieve it, the company should lower its costs and target the whole market with a full spectrum of products and services.

A brand-new and distinctive tourist destination, Mary Shelley's House of Frankenstein honors the life and works of Mary Shelley, the author of the well-known book "Frankenstein".

When the desired number of influencers is reached, the organization will collaborate with Jaywing to develop paid and organic contents and tactics for their efficient posting, distributing and popularizing.

As a contingency plan, De Beers launched its slogan, "a diamond is forever" in 1947 and revolutionized the perception that people had about the jewelry.

In contrast, Airbus's business and marketing strategy, apart from producing commercial aircraft able to compete with Boeing, is based on the concepts of luxury and comfort.

It is a clear plan of marketing actions that will be able to realize the potential laid down by the creators of this smartphone.

At the same time, in spite of the solid level of recognition seen by Kellogg's, the marketplace retains its intense competitiveness as several prominent brands continue to develop their portfolios of breakfast meals and cereals.

The main aim of this report is to identify the current stage of Asda in the retail market and its marketing strategies.

The impossibility of cooperation among the young team in the face of the pandemic has led to many disagreements about the product.

Table 1: Multi-attribute Evaluation of Countries for Future Market Development Based on the comparative analysis, the selected country for future market development in Italy.

However, the weaknesses of the company are the lack of an established reputation as a trustworthy vegetarian brand and a narrow target market that is hard to expand.

The basis of the compensation strategy of the retail branch is offering higher salary levels and significant worker benefits in order to retain experienced workers and attract the new ones.

Hence, the front page of the site contains the banner ad that provides the customer with the information about the company and other contact links.

The strategic expansion of Marco's Pizza to the Des Moines area will be subject to the law of supply and demand.

For example, as the case under analysis mentions, the first stages of diversification and the introduction of the organization to the digital market caused a slight decline in the company's performance: "Amazon's performance in the [...]

GLO-BUS is a company that experiences struggles in the drone market, and relevant changes to improve the company's performance have to be introduced to overcome the competitors. The warranty can stay the same, and a [...]

Economic factors comprise factors linked to wages of consumers and the manufacture of products. Technological factors include the presence or absence of advanced technology that helps in the distribution of goods and services.

It focuses on aspects of product development that suffice in the quest for profitability and dominance in the market. Devoid of such considerations, it would be difficult for automobile companies to project and actualize needs [...]

Inspiration for the project arises from of 1Million Women being and organization and a movement that is already causing change in climate change matters, an area that many people do not know and would like [...]

The main strength of this mix is that it offers the firm a wide range of options to reach out to its clients. The strategy tries to ensure that both online and brick-and-moter customers can [...]

When marketing internationally, marketers should consider the language of the country that they intend to market their products. This culminated in the product reaching the market as a brand of the second business.

Finally, the restaurant should have a financial strategy that explains how the enterprise will be funded and how the proceeds will be utilized to reinvest in the venture.

The problem the client of the Epilepsy Foundation wants to address is the demographic imbalances of the donors to the charity organization.

A surprise and delight strategy can be applied to multiple elements of the Customer Experience framework to impact the customers positively.

Coke and Pepsi were among the biggest clients of the metal can sector and bargained on behalf of their bottling networks. The two largest beverage companies that negotiated on behalf of their bottling networks were [...]

This essay explains the impact of marketing strategies and financial principles utilized in the sports industry and how the coaching career can impact sports success through marketing and practicing financial principles.

With Amazon, the idea is that the company always interacts with industry experts and stakeholders to understand how the existing operations could be improved further.

Thus, the introduction of unique goods and services has to be a "number one" strategy for Tesla. Such steps as the analysis of the field, communication with people, and the evaluation of recent technological achievements [...]

The first issue to focus on involves discerning that SEO optimization includes three aspects: the content to be provided, technicalities, and links to the site.

The second section is the literature review and it contains an analysis of the scholarly evidence relating to the "promotion" aspect of the 7P model.

The name of the company is Furnicom Furniture, and it deals with the design, manufacture, and distribution of home decors and equipment.

One of the concepts that allow addressing the interests of the target audience and, at the same time, ensuring a steady demand for specific goods or services is segmentation.

The benefits of the latter platform include enabling the company to improve its ranking in the search engines, promote the name of the business, strengthen the relationship with the clients, and increase traffic to the [...]

Following the exploratory study, Vicale should have carried out more detailed and focused research to ensure the development of an effective market entry strategy to assure adequate preparedness and success. Additional research would also provide [...]

Consequently, the formulation of such a plan regarding the international market essentially relies on the form of corporate leadership, cultural aspect, environmental complications, size, and efficiency of plan- makers and so on."Think globally, but act [...]

As part of its expansion strategy, IBM is considering investing in Philippines. The report gives a detailed overview of the economic profile of Philippines.

In this way, the central recommendation for Careem is to build a company that would become a brand associated with services of exceptional quality one of a kind.

What's more adding to running the business is the cost of building a unit of the machine - $50,000 with maintenance cost of $3000. Stormer's invention is new in the eyes of the public.

Today, companies are in search of the most effective ways to communicate with the target audience to attract the attention of people and keep them loyal.