Strategic Marketing Essay Examples and Topics

It is through marketing that everyone in the organization gets to learn about the nature of the customers and the market that they are dealing with.

In marketing, SWOT analysis is used to create a comprehensive marketing strategy that utilizes the strengths of the company to advantage of the outside opportunities while masking the weaknesses and controlling for threats.

Two companies, viz.the Etisalat and the Du, serve the UAE's telecommunication industry. The companies are the Etisalat and the Du.

In athletic sportswear, Nike competes with brands such as Adidas which has a respectable market share and similar market capitalization, a close second to Nike in the world of professional sports attire and retail sales.

An outline of recommendations for future methodologies and approaches to marketing is evident in the final part of the report on the firm.

The channels may have a central location of authority or may be left to the channel members to decide the best option.

The 5Cs' of Lush Cosmetics begin with customers the company offers a variety of cosmetic and hygiene products that are considered essential by the majority of people.

The hallmark of this process is to enhance the supply of goods and services in order to meet the demand of consumers as well as achieving both the specific and general goals of a business [...]

There is a multi-stage distribution channel where the retailer must move the product from the manufacturer to the warehouse and then back to the retail store where it is sold.

The company has managed to improve the quality of its brand through marketing. For instance, it has managed to increase the quality of its brand across the world, the fact that has sigjnificantly contributed to [...]

In the case of marketing Persil laundry detergent geodemographical segmentation would be involve area covered by the customers, class, religion, education and age of the target customers of which the main in our case is [...]

In this report, the connection between eating patterns in New Zealand and the performance of multinational corporations such as Coca-Cola and McDonald's will be investigated and disclosed.

The reason for it is that the consumers value the perceived power of the detergent, its smell, and the ability to remove stains.

After that, the evaluation of the company's macro-environment is conducted in regard to the market of England and Saudi Arabia, highlighting the major features of each economy.

There are different categories of events that can be used by different companies or organizations, for instance, cake and flower producing companies or organizations may use personal events such as weddings, anniversaries and birthdays in [...]

The aim of marketing today is to establish an enduring association between the customer and the business organisation and the business organisation and shareholders.

Comparison of the manufacturing, pricing, and merchandise strategy of Zara, H&M, Benetton, and Gap. Merchandise Strategy: The merchandising strategy of retail strategy indicates the market segment to which the product is to be sold and [...]

It is a subsidiary of the Coca cola Company that manufactures and distributes Coca cola products such as Sprite and Fanta not only in the UK but in many parts of the world.

The main aim of this report is to identify the current stage of Asda in the retail market and its marketing strategies.

A customer is able to quickly consider the quality of the product based on its reception by other people and then consider whether the characteristics of the product are suitable for them.

According to Stephen, marketing is the whole process of management which begins with identifying the requirement of the customers, after which the business plans on how to meet these requirements for the benefit of both [...]

Additionally, an omnichannel approach will entail a pull strategy for viewers seeing ads or sponsored events, such as the Australian Open, on traditional media and a push tactic once they connect to Accor's social media [...]

The company diversified itself through advertising and the introduction of new products to meet the needs of the customers. The company has grown to produce a variety of products and it is one of the [...]

In order to understand how happiness and well being are associated with the promotional values of the two services, it is essential to look at a series of models and theories on happiness and consumption.

One more weakness is associated with the need to constantly be engaged in research and development to remain aware of customers' needs. At the same time, it is important to prioritize online sales and create [...]

Achieving a significant advertising presence must take into account the fact that Aveeno ranks only sixth in total media dollars among leading health and beauty brands: The directive is to grow unit sales of Aveeno [...]

To meet the ethical norms and values proposed by the AMA, Nike should address the unethical marketing practices it has been accused of in the past.

Zara Home was chosen as a store to exhibit the artworks of emerging UAE artists because the company produces designs of the Oriental style and will be interested in strengthening relationships with its GCC customers.

The main differentiating factor in the location strategy of FedEx and other logistics companies is the choice of the locations of hubs.

Starbucks and Dunkin Donuts are two of the largest coffee chain in the US. First of all, a comparison of the prices of Starbucks and Dunkin' shows that the prices of Starbucks ' coffee are [...]

To conclude, the example of Procter & Gamble Company that adopted the VMS in 2007 allows seeing how a conventional distribution channel evolves into the VMS.

The demand for green energy in the society is still small, and this makes the company develop unique strategies for surviving in the automotive industry.

Thus, the marketing process To effectively implement the marketing plan for coco bongo, the marketers have to draw up a marketing plan incorporating the actual actions to be undertaken by the marketing team to achieve [...]

As a contingency plan, De Beers launched its slogan, "a diamond is forever" in 1947 and revolutionized the perception that people had about the jewelry.

The products available in Healthy-Mart will be body-friendly to the consumers and an alternative to the chemical-grown foods available in the nearby food stores.

Being in possession of an in-house production mechanism where it designs and produces its fashionable clothing, Zara guarantees its clients flexibility in the variety, quantity, and regularity of novel styles. Zara incorporates the 4Ps of [...]

It focuses on aspects of product development that suffice in the quest for profitability and dominance in the market. Devoid of such considerations, it would be difficult for automobile companies to project and actualize needs [...]

The findings are used to recommend the most appropriate strategy that can support the strategic needs of this organisation in Asia. That being the case, the firm focuses on powerful approaches in order to deal [...]

For the case of analysis, I choose to do a situational analysis of the board shorts as they are doing fairly well in the market.

Following the exploratory study, Vicale should have carried out more detailed and focused research to ensure the development of an effective market entry strategy to assure adequate preparedness and success. Additional research would also provide [...]

The stakeholders such as WARF, ecotourists, voluntourists and the local communities are concerned with the environmental conservation and generation of revenue from the preservation activities which involve conservation of the natural habitat and the wild [...]

Therefore, the introduction aims to observe the organization and product promoted in the strategic marketing proposal. Brand awareness is essential for the acquisition of new clientele and the communication of the services an organization offers.

One of them is developing a buyer's persona to enhance the efficiency of the marketing campaign and effectively communicate the product or service to the audience that is interested in it.

As part of its expansion strategy, IBM is considering investing in Philippines. The report gives a detailed overview of the economic profile of Philippines.

Table 1: Multi-attribute Evaluation of Countries for Future Market Development Based on the comparative analysis, the selected country for future market development in Italy.

It is due to these reasons therefore that the Adidas Group often carries out though assessment of all the financial risks and the impact of social-economic and political environments of their foreign operations.

Esprits casual should be of designer quality for the young. The brand image should also be impressive to the middle age and the learned.

This paper aims to examine the retail industry in the UK and Huddersfield and present a marketing plan for H&M. This is part of the optimisation strategy that will affect branches in the US and [...]

When it comes to a monopoly, the managers should offer a pricing strategy based on establishing the highest possible price that a company can propose with no engagement in price gouging.

The brand's Internet communications embody the philosophy of the company and the language of its Internet communications and site mirror the corporate culture. As a rule, Lululemon makes scant use of the Internet in its [...]

Over the years of the company's operation, its owner, Marilyn, did not achieve significant results in the promotion of her products and attraction of potential customers although, for some time, the chocolates were demanded in [...]

The firm however, has been able to regain its strength, and the recent reports have indicated that it is currently the second largest retailer in the United Kingdom.

In order to formulate novel and effective marketing strategies for certain firms, it is essential to first analyze their current approaches to advertising and factors that are and are not efficient.

Remaining fresh and relevant to the audience are the goals that drive the internal culture of the company and influence the marketing strategies.

Through the combination of the above aspects of the vision and the mission, Sony Corporation aims at meeting specific needs of its stakeholders through development of better products.

Social media is a new avenue that can be used to advertise the products of this company and it has shown some efforts to do this.

Regarding the validity of the findings, the results would decipher the analysis of the data collected and measured, providing a detailed evaluation of the findings with answering research questions.

The logistical channel of the company has and is the problem; because it is evident that there is a conflict of response to the customers orders especially those that are directed through the small scale [...]

The parties involved in conducting the research are the management of Coca Cola who would be responsible for introducing the wine product into the market.

In a bid to achieve this goal, the firm has adopted the concept of internationalization as one of its strategic marketing aspects.

They are the emergence and disappearance of strategic windows, the sway of market drivers, the characteristics of the competitive environment, the position of the market in the industry life cycle and the skill base accessible [...]

The current product is called laundry detergent, which is chosen because it was the preliminary product line of the company The product should be offered at subsidized prices, at the distributor level and hence making [...]

Citibank uses segmentation, targeting, and positioning to know the types of customers that need their services and the products that the customers need most.

Coke and Pepsi were among the biggest clients of the metal can sector and bargained on behalf of their bottling networks. The two largest beverage companies that negotiated on behalf of their bottling networks were [...]

In contrast, Airbus's business and marketing strategy, apart from producing commercial aircraft able to compete with Boeing, is based on the concepts of luxury and comfort.

These people value the quality and usability of their homeware, willing to spend good money on it. This idea reflects the potential of the segment, as such clients are better susceptible to marketing tools.

This essay will evaluate the company's strengths and weaknesses and provide recommendations to maintain and strengthen its position in the market.

Fitbit produces smartwatches, fitness trackers, and accessories (Fitbit, 2018). The market is characterized by: high competition, fast development, and social influences.

Procter and Gamble Co.has managed to occupy all the niches of the consumer market due to the high diversification of the business; in fact, the company does not have a specialized market, and accordingly, it [...]

The concepts of added value have always been regarded comprehensively as the marketing strategies in order the corporation or enterprise could be competent within the hospitality industry, and it is important to find the location [...]

High Flying Drone Enterprise is a new innovative company that provides high-quality and expedient delivery service to our valued customers by means of utilizing flying drones.

The purpose of this paper is to conduct market research of the company and its products, develop a basic marketing plan, and study the marketing problems and opportunities the company would have to address.

In the short term, it is expected to raise the potential clients' awareness of the services provided by Uber and their advantages, and increase the number of provided rides by 3% by launching a social [...]

The main strength of this mix is that it offers the firm a wide range of options to reach out to its clients. The strategy tries to ensure that both online and brick-and-moter customers can [...]

Trends in the Future Season To choose some merchandise for the future season, it is necessary to analyze major trends of the future season in the world of fashion.

Good marketing campaigns aid in promoting programs undertaken by the organization in addition to the fundraising activities thus creating an awareness of the organization to the public.

A business that has decided to explore the potentials of a foreign country has the duty to assess various entry modes before deciding to adopt one or a combination of strategies.

The advertising involves all parties that are interested into the sector of real estate marketing because sellers need to sell whereas buyers need to buy and a link is the advertising as it provides sellers [...]

Marketing environment is a term used to refer to the forces outside of marketing which have an influence on the marketing manager's ability to create and maintain a healthy relationship with the customers he is [...]

Currently, McDonald's occupies the sixth position among the most important brands in the world, and, in terms of customers' visits, it is one of the most popular restaurants.

The competition in the automotive industry is high, so that Toyota needs to design unique marketing strategies in order to outperform its rivals.

The framework relies on the following scenario: the businesses spend large sums of money in order to employ the teams of the most skillful and experienced marketers and craft the most aggressive and effective marketing [...]

The selection of marketing approaches for reaching the target audience should be based on the results of accurate research of the company's specialization, uniqueness, strengths, and weaknesses, as well as the particularities of the market.

Brand marketing advertises the complete company instead of a specific item or service, utilizing the goods and services as evidence of the company's purpose.

The primary recommendation for Amazon Prime Video is to continually improve the quality of customer experience on the platform. Explanation: The visual aspect is critical in business, and organizations should strive to improve it.

The survival of Starbucks is being threatened by factors such as the independence of coffeehouse movements, stiff competition, the influence of crises, and increased product imitation.

The reading has helped learn that the current focus on continuous profit increase and the enhancement of consumerist attitudes reduce the efficacy of customer service and the extent of understanding between a customer and a [...]

Consumers want customization The gap between the wealthy and the poor in the United States is growing. The U.S.economy is recovering slowly.

This travel business in the future is the quintessence of a value-based and respectful approach to each potential tourist, along with a competitive and unique offer in the travel agency market in the UK.

The FiLLi Cafe management must assess the corporate tactical objectives to aid the venture in attaining the much-needed aim for growth and critically examine the Australian market as a projected expansion option for the company.

As one of the components of the marketing mix, price is a factor that largely determines such critical characteristics as demand and profitability.

The cost of providing one visit to the Women's Health Clinic for a certain service serves as the basis for the new pricing approach.

The company's Intel shop sells the finished goods of various product lines and maintains direct marketing and public relations with customers.

During the meeting, we will have an opportunity to discuss different methods that we can employ to have new customers, which social media tools we should incorporate to help market our products, other techniques that [...]

According to the generalizing indicators, it is possible to evaluate: the efficiency of all resources and capabilities of the enterprise.the effectiveness of the company as a whole regarding the timing of the implementation and opening [...]

The author provides evidence and reasoning to support their main conclusion that human design could outsmart automated systems used in airline revenue management and lead to more efficient revenue management and higher profits.

In other words, the demographic group chosen to build the marketing strategy includes those over 55, the official residents in the suburbs, and working within the suburbs or retiring.

The first reason is that this strategy is based on the constant delivery of products to a specific destination, and minor disruptions of supply chains can result in a long delivery process.

When the desired number of influencers is reached, the organization will collaborate with Jaywing to develop paid and organic contents and tactics for their efficient posting, distributing and popularizing.

This essay explains the impact of marketing strategies and financial principles utilized in the sports industry and how the coaching career can impact sports success through marketing and practicing financial principles.

Secondly, Ecosia pays great attention to the development of social networks and the popularization of the idea of planting trees. For example, Ecosia may consider a joint project with the plant-based company Beyond meat, which [...]

These companies effectively use social media marketing, content marketing, and vlogging to attract and retain their customers through posts that showcase their products and services to interested buyers.

With Amazon, the idea is that the company always interacts with industry experts and stakeholders to understand how the existing operations could be improved further.

Thus, the introduction of unique goods and services has to be a "number one" strategy for Tesla. Such steps as the analysis of the field, communication with people, and the evaluation of recent technological achievements [...]

Through the combination of the above attributes of strategy and marketing, Novo Nordisk has managed to launch additional products in the market that are intended to treat diabetes and obesity.

The customers cover the smallest distance to and from the institutions and surroundings. It is the most befitting platform to market the products and showcase the services.

In conclusion, using these steps, a communication channel between potential clients and the company will be established, allowing it to sell its services successfully.

As a proportion of the market for pharmaceutical companies in the world, the continent plays a pivotal role in shaping the next frontier of pharmaceutical sales in the world, buoyed by a strong growth in [...]

The price is another essential factor; the company's service is not cheap, and it can be reasonable to create more affordable products to increase customer loyalty.

In support of this statement, it is also worth noting that the company offers discount promotions for the client's family members, which indicates the company's focus on large families with children.

An additional, non-obvious metric is the number of characters in the text of the post. It is believed that the number of words is an essential parameter for the attractiveness of a post.

In this regard, the advantage of the survey of every tenth buyer will be the opportunity to really find out the opinion of consumers.

Therefore, the main emphasis of the advertising campaign is to call for a change in consumer behavior, stating well-known but unexciting facts about Nebraska to capture the attention of the audience.

It is proposed to increase the number of scholarship programs to encourage the best students. It is essential to consider the university's international nature and modern technologies that blur the boundaries for applicants.

However, as for healthy and low-calorie "appetizers," Kernel Keto bars will be one of the unique offers in the industry. Fifth, the location of the sellers and the premises for production are within "walking distance" [...]

Before investing in social media marketing, brands need to understand the social media objectives, useful sites, develop a banner ad, strategies to use, and the metrics to measure the success of the social media campaign.

The association is targeting people who share the company's vision of preserving the Jetty for future generations. The company's statement is "saving the Jetty for the future generation"..

Essentially, the inherent target audience of Marriott is also likely to be interested in the products of the Bath line. Because the audiences that select Marriott as a hotel may also be interested in the [...]

Based on the considered case, one can identify such components of the goal that stood before the company: Specific: Attracting young audiences and sponsors to Formula E. Realistic: The audience study demonstrates the importance and [...]

The biggest issue that Trader Joe's has to cope with when reaching out to the market is the absence of a strong product mix that could be utilized to appeal to a larger sample of [...]