International Marketing Topics & Essay Examples . Page 2

168 samples

Company Ltd, Hong Kong: Ukraine Market Research

In this report we have targeted Ukraine for our research with detailed background of the country and market analysis. The major findings in this report are: Ukraine watch industry is booming for several years.
  • Pages: 16
  • Words: 4809

AMD Company: Strategy and SWOT Analysis

Research and Development are not only required to remain with the times, but it also provides an opportunity to the company to go in for product differentiation.
  • Pages: 6
  • Words: 1492

Global Marketing Plans in International Companies

One of the main instruments of planning process is marketing plan, which helps define the goals and objectives of international company, research the situation in the current environment and ensure that company will succeed in [...]
  • Pages: 13
  • Words: 3565

Nokia Financial Services: International Marketing

These technologies involve the techniques of customer care and communication, thus the customers have the great opportunity to share their complaints and propositions with the company, and it is known, that the ability to share [...]
  • Pages: 2
  • Words: 517

South Korea Marketing Audit Analysis

South Korea is a newly industrialized country with a GDP of about 897 billion dollars, most of the people in South Korea depend on agriculture for their survival and due to industrialization they have in [...]
  • Pages: 5
  • Words: 1473

Marketing and Planning in the Global Environment

In contrast to the attributes available to the local firms, a global corporation attains a number of higher-degree advantages related to marketing, production, research and development, finance, and promotion.
  • Pages: 3
  • Words: 865

Global Marketing and National Audit

The structure of the foreign subsidy will be: a general manager on the top who coordinates the work of the division and reported to the main office.
  • Pages: 12
  • Words: 2692

Baltika: International Marketing Strategy

However, the alcoholic beer market in Russia has tremendous potential, and in order to achieve success, Baltika needs to appeal to the local consumer by its fresh approach to beer and innovative marketing through cultural [...]
  • Pages: 11
  • Words: 3229

International Business: A Managerial Perspective

One of the most important aspects to take into consideration with respect to international business is the company's international competitiveness. Finally, there is a highly significant factor to take into consideration when starting international cooperation, [...]
  • Pages: 2
  • Words: 283

Lenovo Company’s Liability of Emergingness

In the case of business organizations that operate in foreign locations, both the liabilities of foreignness and emergingness can be transformed into assets of emergingness by lowering the cost of operation and expanding production.
  • Pages: 3
  • Words: 834

Aspects of Doing Business Across National Borders

There is always a great difference in terms of planning, strategies, and the general management of a global business when compared to domestic management. The management of a global business is very demanding compared to [...]
  • Pages: 16
  • Words: 1112

International Marketing Strategies Implementation

The companies engaged in international marketing, involve the use of one or more marketing mix across global boundaries; this requires the company to establish amenities all over the world and coordinate marketing strategies globally.
  • Pages: 1
  • Words: 339

Airbnb Consumers’ Choices in the Chinese Market

They are designed to identify factors influencing the company's business performance in the Chinese market, to understand the nature of relationships that exist between factors affecting its consumer choices as well as the company's performance, [...]
  • Pages: 50
  • Words: 14951

Renaissance Services Company’s Internalization

Samir Fancy is the founder and CEO of this company and has an impeccable academic and professional background in finance and accounting, and this is believed to be the driving force that pushes him to [...]
  • Pages: 8
  • Words: 2213

Freeways Aviation Parts Inc.’s Joint Ventures

The company has become a major supplier of aircraft parts to major airlines in the GCC countries for the past four decades, and as a result, it has created a brand of quality for itself [...]
  • Pages: 7
  • Words: 1928

Vodafone Company’s Operations in Brazil and India

This means that the human resource management team should develop a training program for employees to know how to act in the new environment and to interact with people around them so that their relations [...]
  • Pages: 2
  • Words: 563

Vodafone Company’s Expansion into Brazil and India

This discussion will focus on some of the risks of doing business in Brazil and India with reference to Vodafone. At the same time, the tax system in Brazil is sophisticated and prone to incidences [...]
  • Pages: 8
  • Words: 2325

The UAE Pearl Company in England vs. Sweden

The company's objective is to become the largest date and dates products exporter in the world. Europe, specifically the European Union, is a significant market for the exporters of dates and its products.
  • Pages: 13
  • Words: 3685

Cultural Barriers in Multinational Corporations

The purpose of this paper is to discuss cultural barriers that can be faced by multinational corporations and develop a strategy for the company that plans the global expansion in order to address these problems.
  • Pages: 2
  • Words: 627

Multinational Firms in Saudi Arabia: Risk Perceptions

Considering the fact that newer business strategies are developed and the level of competition has increased recently due to growing interest in entrepreneurship and international collaboration, it is necessary to assume that it has become [...]
  • Pages: 7
  • Words: 2026

Benchmarking International Perspective

The method is applied to discover the organization's competence level in comparison to similar competitors within the same market. Change in the environment to foreign countries would require a wealth of changes within the whole [...]
  • Pages: 2
  • Words: 694

International Marketing – Skyland Trading Company

Transport would not be a problem while both transporting the commodities from UAE to Kenya and even movement of the products within the country as the transport system in the country is good enough to [...]
  • Pages: 12
  • Words: 3227

Blendworth Strategic Management Plan

Trends in the market After evaluating the internal and external environment of the business, the following trends are expected in the future: There will be increased competition from both the local and international firms as [...]
  • Pages: 5
  • Words: 1394

International Opportunities for Small Firms

In fact, the opening of the global market to all firms including the small and medium sized has been brought about by many factors particularly the development in the information communication technology.
  • Pages: 7
  • Words: 2000

Coca Cola Company Marketing

The objective of broadening the scope of the Cola brands is aimed at ensuring that this firm would be in a position to introduce new competitive fronts that would counter the effect of new market [...]
  • 3
  • Pages: 10
  • Words: 2769

Global Marketing in Southeast Asia

The aim of this report was to evaluate appropriate global marketing strategies that can be adopted by firms undertaking operations in a South East Asian market.
  • Pages: 8
  • Words: 2200

Starbucks International Marketing

The third step involves the company in question to determine the legal and political forces of the left countries in the list.
  • Pages: 11
  • Words: 3160

The BMW Efficient Dynamics Marketing

The relationship between the end user and the maker must be understood in order to incorporate purpose and the symbolic denotation of the new BMW model.
  • Pages: 7
  • Words: 1967

Subway Marketing Strategy

Products are divided into different sizes to cater for the economic welfare of the people thus the well to do and the less fortunate in the society are accommodated.
  • Pages: 10
  • Words: 2876

English Wine Producers Marketing Campaign

It is based on this that this marketing campaign will focus on the development of an effective online social media platform and E-commerce platform which utilizes different strategies of promotion in order to promote English [...]
  • Pages: 18
  • Words: 4879

Zucker Bakers Marketing Strategies

The company's website has a welcoming interface where customers are attracted to the pictures of the products. The owner of this company and also a chef, Zohar Zohar, has a mission of keeping the family [...]
  • Pages: 5
  • Words: 1388

Retail Services Marketing: McDonalds

In line with this, the organization has numerous chains of restaurants all over the world and this makes it easy for it to reach out to consumers.
  • Pages: 5
  • Words: 1375

Marketing Mix adjustment strategies

The industry attributed this to "rising costs of sugar products and due to the increase of share premium in the leading toffees company, Arcor". This strategy allows every segment of the market to feel the [...]
  • Pages: 18
  • Words: 2727

International Marketing and Its Challenges

The purpose of this analysis is to help readers establish more about international marketing and to learn on some of the challenges that this type of market is subjected to.
  • Pages: 5
  • Words: 1373

Alluring 5.4 Billion New Customers

The Hewlett- Packard Company, in order to sell their digital camera, printer and solar battery charger to an economically backward people in the remote villages of Andhra Pradesh in India, adopted a new strategy, not [...]
  • Pages: 4
  • Words: 1273

Toyota Marketing Strategies

The many reasons that led to the success of the Prius need an analysis hence this paper will discuss the macro environmental factors that have affected the marketing of Prius as well as hybrid marketing [...]
  • Pages: 4
  • Words: 1284