International Marketing Topics & Essay Examples . Page 2

163 samples

Global Marketing and National Audit

The structure of the foreign subsidy will be: a general manager on the top who coordinates the work of the division and reported to the main office.
  • Pages: 12
  • Words: 2692

Global Marketing. Segmentation and Targeting

For example, if the segmentation is being done for the retail sector, then the segmentation process might involve classifying the customers on the basis of goods and commodities being purchased, number of visits to the [...]
  • Pages: 3
  • Words: 902

Ocean Park Hong Kong in the Philippines

Despite the fact that the number of visitors to Hong Kong outweighs that of the Philippines by close to ten times, the majority of visitors to the latter are on vacation and, thus, are looking [...]
  • Pages: 2
  • Words: 674

International Business: A Managerial Perspective

One of the most important aspects to take into consideration with respect to international business is the company's international competitiveness. Finally, there is a highly significant factor to take into consideration when starting international cooperation, [...]
  • Pages: 2
  • Words: 283

Lenovo Company’s Liability of Emergingness

In the case of business organizations that operate in foreign locations, both the liabilities of foreignness and emergingness can be transformed into assets of emergingness by lowering the cost of operation and expanding production.
  • Pages: 3
  • Words: 834

Aspects of Doing Business Across National Borders

There is always a great difference in terms of planning, strategies, and the general management of a global business when compared to domestic management. The management of a global business is very demanding compared to [...]
  • Pages: 16
  • Words: 1112

International Marketing Strategies Implementation

The companies engaged in international marketing, involve the use of one or more marketing mix across global boundaries; this requires the company to establish amenities all over the world and coordinate marketing strategies globally.
  • Pages: 1
  • Words: 339

Airbnb Consumers’ Choices in the Chinese Market

They are designed to identify factors influencing the company's business performance in the Chinese market, to understand the nature of relationships that exist between factors affecting its consumer choices as well as the company's performance, [...]
  • Pages: 50
  • Words: 14951

Renaissance Services Company’s Internalization

Samir Fancy is the founder and CEO of this company and has an impeccable academic and professional background in finance and accounting, and this is believed to be the driving force that pushes him to [...]
  • Pages: 8
  • Words: 2213

The UAE Pearl Company in England vs. Sweden

The company's objective is to become the largest date and dates products exporter in the world. Europe, specifically the European Union, is a significant market for the exporters of dates and its products.
  • Pages: 13
  • Words: 3685

Cultural Barriers in Multinational Corporations

The purpose of this paper is to discuss cultural barriers that can be faced by multinational corporations and develop a strategy for the company that plans the global expansion in order to address these problems.
  • Pages: 2
  • Words: 627

Multinational Firms in Saudi Arabia: Risk Perceptions

Considering the fact that newer business strategies are developed and the level of competition has increased recently due to growing interest in entrepreneurship and international collaboration, it is necessary to assume that it has become [...]
  • Pages: 7
  • Words: 2026

Benchmarking International Perspective

The method is applied to discover the organization's competence level in comparison to similar competitors within the same market. Change in the environment to foreign countries would require a wealth of changes within the whole [...]
  • Pages: 2
  • Words: 694

Blendworth Strategic Management Plan

Trends in the market After evaluating the internal and external environment of the business, the following trends are expected in the future: There will be increased competition from both the local and international firms as [...]
  • Pages: 5
  • Words: 1394

International Opportunities for Small Firms

In fact, the opening of the global market to all firms including the small and medium sized has been brought about by many factors particularly the development in the information communication technology.
  • Pages: 7
  • Words: 2000

Coca Cola Company Marketing

The objective of broadening the scope of the Cola brands is aimed at ensuring that this firm would be in a position to introduce new competitive fronts that would counter the effect of new market [...]
  • 3
  • Pages: 10
  • Words: 2769

Literature Study on Marketing Systems

In order to understand the link between marketing systems and macro marketing, one needs to comprehend the meanings and reviews on both marketing systems and macro marketing, independently.
  • Pages: 11
  • Words: 2936

Global Marketing in Southeast Asia

The aim of this report was to evaluate appropriate global marketing strategies that can be adopted by firms undertaking operations in a South East Asian market.
  • Pages: 8
  • Words: 2200

Starbucks International Marketing

The third step involves the company in question to determine the legal and political forces of the left countries in the list.
  • Pages: 11
  • Words: 3160

The BMW Efficient Dynamics Marketing

The relationship between the end user and the maker must be understood in order to incorporate purpose and the symbolic denotation of the new BMW model.
  • Pages: 7
  • Words: 1967

English Wine Producers Marketing Campaign

It is based on this that this marketing campaign will focus on the development of an effective online social media platform and E-commerce platform which utilizes different strategies of promotion in order to promote English [...]
  • Pages: 18
  • Words: 4879

Zucker Bakers Marketing Strategies

The company's website has a welcoming interface where customers are attracted to the pictures of the products. The owner of this company and also a chef, Zohar Zohar, has a mission of keeping the family [...]
  • Pages: 5
  • Words: 1388

Retail Services Marketing: McDonalds

In line with this, the organization has numerous chains of restaurants all over the world and this makes it easy for it to reach out to consumers.
  • Pages: 5
  • Words: 1375

Marketing Mix adjustment strategies

The industry attributed this to "rising costs of sugar products and due to the increase of share premium in the leading toffees company, Arcor". This strategy allows every segment of the market to feel the [...]
  • Pages: 18
  • Words: 2727

Alluring 5.4 Billion New Customers

The Hewlett- Packard Company, in order to sell their digital camera, printer and solar battery charger to an economically backward people in the remote villages of Andhra Pradesh in India, adopted a new strategy, not [...]
  • Pages: 4
  • Words: 1273

International Marketing Research

The factors to consider when examining the consumer behavior and response include the product itself, price of the product, the location of the customer as well as the promotion method of the product.
  • Pages: 9
  • Words: 2136

Starbucks in the UAE – Distribution Strategy

The United Arab Emirates is one of the markets of Starbuck's coffee and coffee products. In addition, the UAE is located in the desert, which makes it difficult for coffee companies to market and distribute [...]
  • Pages: 3
  • Words: 815

Emirates Airline’s New Market Strategy

The occupancy rates of passengers in the carrier have reduced, and this has had an effect on the airline's revenues in the short term. The airline has managed to become elastic to the changes in [...]
  • Pages: 3
  • Words: 859