Strategic Marketing Essay Examples and Topics. Page 2

Finally, the restaurant should have a financial strategy that explains how the enterprise will be funded and how the proceeds will be utilized to reinvest in the venture.

The problem the client of the Epilepsy Foundation wants to address is the demographic imbalances of the donors to the charity organization.

In the digital age, search engines play a critical role in driving web traffic and helping to build a brand for a business. Second, advertisers can choose specific keywords and demographics to ensure their ads [...]

The marketing plan for this new product, SAW, encompasses multiple critical aspects aimed at helping the business attain its essential goal: to provide the ideal solution for individuals seeking an effective and convenient way to [...]

In order to build a government relations strategy for Theranos, the focus should be on the US Department of Health and Human Services and its officials.

The selection of marketing approaches for reaching the target audience should be based on the results of accurate research of the company's specialization, uniqueness, strengths, and weaknesses, as well as the particularities of the market.

Brand marketing advertises the complete company instead of a specific item or service, utilizing the goods and services as evidence of the company's purpose.

The primary recommendation for Amazon Prime Video is to continually improve the quality of customer experience on the platform. Explanation: The visual aspect is critical in business, and organizations should strive to improve it.

The survival of Starbucks is being threatened by factors such as the independence of coffeehouse movements, stiff competition, the influence of crises, and increased product imitation.

The reading has helped learn that the current focus on continuous profit increase and the enhancement of consumerist attitudes reduce the efficacy of customer service and the extent of understanding between a customer and a [...]

Consumers want customization The gap between the wealthy and the poor in the United States is growing. The U.S.economy is recovering slowly.

This travel business in the future is the quintessence of a value-based and respectful approach to each potential tourist, along with a competitive and unique offer in the travel agency market in the UK.

As one of the components of the marketing mix, price is a factor that largely determines such critical characteristics as demand and profitability.

The cost of providing one visit to the Women's Health Clinic for a certain service serves as the basis for the new pricing approach.

The company's Intel shop sells the finished goods of various product lines and maintains direct marketing and public relations with customers.

During the meeting, we will have an opportunity to discuss different methods that we can employ to have new customers, which social media tools we should incorporate to help market our products, other techniques that [...]

According to the generalizing indicators, it is possible to evaluate: the efficiency of all resources and capabilities of the enterprise.the effectiveness of the company as a whole regarding the timing of the implementation and opening [...]

The author provides evidence and reasoning to support their main conclusion that human design could outsmart automated systems used in airline revenue management and lead to more efficient revenue management and higher profits.

The first reason is that this strategy is based on the constant delivery of products to a specific destination, and minor disruptions of supply chains can result in a long delivery process.

Coke and Pepsi were among the biggest clients of the metal can sector and bargained on behalf of their bottling networks. The two largest beverage companies that negotiated on behalf of their bottling networks were [...]

Secondly, Ecosia pays great attention to the development of social networks and the popularization of the idea of planting trees. For example, Ecosia may consider a joint project with the plant-based company Beyond meat, which [...]

With Amazon, the idea is that the company always interacts with industry experts and stakeholders to understand how the existing operations could be improved further.

Thus, the introduction of unique goods and services has to be a "number one" strategy for Tesla. Such steps as the analysis of the field, communication with people, and the evaluation of recent technological achievements [...]

Through the combination of the above attributes of strategy and marketing, Novo Nordisk has managed to launch additional products in the market that are intended to treat diabetes and obesity.

The customers cover the smallest distance to and from the institutions and surroundings. It is the most befitting platform to market the products and showcase the services.

As a proportion of the market for pharmaceutical companies in the world, the continent plays a pivotal role in shaping the next frontier of pharmaceutical sales in the world, buoyed by a strong growth in [...]

The price is another essential factor; the company's service is not cheap, and it can be reasonable to create more affordable products to increase customer loyalty.

In support of this statement, it is also worth noting that the company offers discount promotions for the client's family members, which indicates the company's focus on large families with children.

An additional, non-obvious metric is the number of characters in the text of the post. It is believed that the number of words is an essential parameter for the attractiveness of a post.

It is proposed to increase the number of scholarship programs to encourage the best students. It is essential to consider the university's international nature and modern technologies that blur the boundaries for applicants.

Before investing in social media marketing, brands need to understand the social media objectives, useful sites, develop a banner ad, strategies to use, and the metrics to measure the success of the social media campaign.

As a contingency plan, De Beers launched its slogan, "a diamond is forever" in 1947 and revolutionized the perception that people had about the jewelry.

The association is targeting people who share the company's vision of preserving the Jetty for future generations. The company's statement is "saving the Jetty for the future generation"..

One of them is developing a buyer's persona to enhance the efficiency of the marketing campaign and effectively communicate the product or service to the audience that is interested in it.

Essentially, the inherent target audience of Marriott is also likely to be interested in the products of the Bath line. Because the audiences that select Marriott as a hotel may also be interested in the [...]

The new organization will address the unavailability of natural skin care products through mass production and distribution to the market. Therefore, women in the region have their decisions on skincare products influenced by climatic conditions, [...]

In the context of Apple's risk management plan, the COSO-ERM framework will be used to analyze the firm's risks and decisions.

The first issue to focus on involves discerning that SEO optimization includes three aspects: the content to be provided, technicalities, and links to the site.

The second section is the literature review and it contains an analysis of the scholarly evidence relating to the "promotion" aspect of the 7P model.

While Procter & Gamble, the company that produced the brand, is known for offering its buyers cosmetics and cleaning products, in general, Head & Shoulders is related solely to a shampoo brand of the same [...]

This is because a strategy is exactly the path that Patagonia must go through to arrive at the stages in which the company is seen by its stakeholders in the short and long term.

Patagonia is usually more highly-priced than other sports-related brands due to the fact that the materials and production of their products are of premium quality.

At the same time, in spite of the solid level of recognition seen by Kellogg's, the marketplace retains its intense competitiveness as several prominent brands continue to develop their portfolios of breakfast meals and cereals.

In order to formulate novel and effective marketing strategies for certain firms, it is essential to first analyze their current approaches to advertising and factors that are and are not efficient.

The main contextual variable that led to P&G's restructuring was the changes in the target market as revealed by a study. They then expanded their target market beyond the usual male customers and started to [...]

The main theme of the site is the presentation of ways to develop a strategy that will correspond to the three main features of the strategy development activities.

Denoting the presence of multiple high-quality and aesthetically pleasing resources, the name of the company correlated with the services that it provides and helps potential customers to create an immediate mental and emotional connection to [...]

The name of the company is Furnicom Furniture, and it deals with the design, manufacture, and distribution of home decors and equipment.

The vision of Per Ludum is to enrich the cultural and intellectual experiences of the North American players through the help of interactive narratives or video games.

Finally, the notion of principle is of paramount importance to health care, as it ensures the providers' intentions exist beyond profitability and benefit.

The main goal of a company's marketing strategy is to develop an elaborate plan of product sales to increase profitability, attract external investors and respond in a timely manner to changes in the internal and [...]

The main barrier to implementing a transnational strategy revolves around the fact that a company might not know the cultural differences and intricacies of local markets. Therefore, the organizational architecture of such a company needs [...]

Additionally, an omnichannel approach will entail a pull strategy for viewers seeing ads or sponsored events, such as the Australian Open, on traditional media and a push tactic once they connect to Accor's social media [...]

This essay will evaluate the company's strengths and weaknesses and provide recommendations to maintain and strengthen its position in the market.

The components of the two substances are almost similar; however, the product by Dove has a foaming effect while the second product has a creamy texture. The packaging is dissimilar as the body washes by [...]

Currently, McDonald's occupies the sixth position among the most important brands in the world, and, in terms of customers' visits, it is one of the most popular restaurants.

The benefits of the latter platform include enabling the company to improve its ranking in the search engines, promote the name of the business, strengthen the relationship with the clients, and increase traffic to the [...]

The company's participation in the marketing activity is limited to the promotion of existing products and their realization for receiving greater profits.

The impossibility of cooperation among the young team in the face of the pandemic has led to many disagreements about the product.

As such, customers should be encouraged to purchase this product since on the market today, and the best Fitbit a consumer can acquire is the Fitbit Charge 4. The major shift is from the physical [...]

Consequently, the formulation of such a plan regarding the international market essentially relies on the form of corporate leadership, cultural aspect, environmental complications, size, and efficiency of plan- makers and so on."Think globally, but act [...]

It is dedicated to applying managerial accounting in determining the viability of the Apple Pencil compatibility with iPhone by performing a cost analysis of the new product.

Remaining fresh and relevant to the audience are the goals that drive the internal culture of the company and influence the marketing strategies.

Fitbit produces smartwatches, fitness trackers, and accessories (Fitbit, 2018). The market is characterized by: high competition, fast development, and social influences.

The cost to the consumer is most affected by the demand and supply of the mobile phones and the services the mobile operators provide to benefit them.

As part of its expansion strategy, IBM is considering investing in Philippines. The report gives a detailed overview of the economic profile of Philippines.

The primary consumers of the service will be college students, teachers, and visitors to the campus. However, since the purchase will be made at the college's expense - that is, at the cost of all [...]

In this way, the central recommendation for Careem is to build a company that would become a brand associated with services of exceptional quality one of a kind.

These market conditions are the characteristic traits of the hotel industry or a certain sector within the industry, as they influence the buyers and sellers of hotel services within the sector or industry.

It is due to these reasons therefore that the Adidas Group often carries out though assessment of all the financial risks and the impact of social-economic and political environments of their foreign operations.

Strategies for seeking employment are effective when they allow APNs to expand the areas for the job search and increase the chance of being employed.

As a community foundation, the organization's mission will be to consolidate public efforts and resources to promote the sustainable development of a specific region.

Thus, the major aim of this paper is to define the key conclusions of the case study provided, to select the most beneficial strategic axes for an enterprise as well as to estimate the brand's [...]

Today, companies are in search of the most effective ways to communicate with the target audience to attract the attention of people and keep them loyal.

The advantages of buying the product from the point of view of the customer should out weight the expenses. The weakness of this product is a huge amount of competitors on the market.

The basis of the compensation strategy of the retail branch is offering higher salary levels and significant worker benefits in order to retain experienced workers and attract the new ones.

The company is envisioned to deliver sporting and fitness outfit to its customers, as efficiently and quickly as possible; in both New Zealand and Australian markets.

The products available in Healthy-Mart will be body-friendly to the consumers and an alternative to the chemical-grown foods available in the nearby food stores.

Because these principles are defined by the marketing situation, the key aspect of effective strategic marketing is the proper resource allocation, as well as adequate decision making.

Generally, the most significant difference between the marketing strategies the manager would take to market his products to local markets and to the EU and Japan would entirely be dependent on the channels used.

This type of evaluation, therefore, is good in strengthening the quality of the product. One of the greatest resources that a product planner will want to have by his side is the internet.

Largely the adoption of a systems perspective depends on the individual manager and his perception of the factors of variability in the system, the interaction of inputs, and the predictions of outputs resulting from the [...]

The company must also be able to provide the solutions the customers are seeking and orient its marketing strategy to the service of these potential customers.

This call for a clear and concise cognitive space to ensure the necessary actions is taken care of in the process of marketing.

The logistical channel of the company has and is the problem; because it is evident that there is a conflict of response to the customers orders especially those that are directed through the small scale [...]

To initiate strategies in marketing of Video Game, the company will decide to develop a web based application by ABC CORP and this application is customized to meet the requirements of the project. The purpose [...]

Dynamic price is typical for e-commerce as it allows companies to respond to changes and market fluctuations."The forces of supply and demand are leading variables that dictate pricing.

The issue that has to be answered in the case is what the college students, as target customers for online dating service, ideadlly would like to be offered.

A campaign to make the product more appealing and popular among the customers is recommended that will involve the internet and the print media.

The strengths of DFS and the friendly business environment in India place the company, which is a leader in the production of sofas in the United Kingdom and Europe, at a better place to exploit [...]

To conclude, the example of Procter & Gamble Company that adopted the VMS in 2007 allows seeing how a conventional distribution channel evolves into the VMS.

Furthermore, these people can be of different financial status, which means that we should not attach primary importance to the price as this appeal may be lost upon many representatives of the target audience.

They study the applications of the students applying for various courses within country and abroad, project their earning potential and value of the property or jewelry put on a mortgage and grant the time duration [...]

The share price for the General Motors, which is America's biggest carmaker, had gone a lot below the standard $10 that had been maintained by the corporation for a long time now; the reorganizing of [...]

The objective of this study is to make a new loyalty program for customers to reduce the churn of T-mobile in the UK. Direct marketing is effective and efficient as the details of the product [...]

On the other hand the bad side of outsourcing that result to many social issues like the loss of the jobs is also focused upon.

Esprits casual should be of designer quality for the young. The brand image should also be impressive to the middle age and the learned.

The market for tourism at Kai Tak airport is already existent and people are much more conscious about leisure and recreation, which in return, a theme park promoting leisure and recreation is one of the [...]

The main questions the report tries to answer: what are the key success factors of McGuigan Simeon Wines and does McGuigan Simeon Wines have enough resources and capabilities to compete and grow during the next [...]

The real people marketing have been playing one of the most significant roles in the whole sphere of marketing and commerce, as it helps to lead the recruiting policy more successfully, and implement the policy [...]

That is the perception and attitude of the people is the primary factor that determines the success of a business and marketing strategy.

The strategic expansion of Marco's Pizza to the Des Moines area will be subject to the law of supply and demand.

High Flying Drone Enterprise is a new innovative company that provides high-quality and expedient delivery service to our valued customers by means of utilizing flying drones.

Specifically, the concerns associated with the management of managers' cultural needs, the issues related to diversity in the workplace, and the problem of the current public image of the company will be discussed in the [...]

According to Smith and Anderson, the feedback from their peers and famous athletes is more valuable for the customers. Under Armour also posts videos about athletes and their stories of success on their Instagram page.

The core business of the Chinese Development Bank involves supporting critical development projects in their countries of choice, such as projects in improving the infrastructure, agriculture, and production of the target country.

For example, as the case under analysis mentions, the first stages of diversification and the introduction of the organization to the digital market caused a slight decline in the company's performance: "Amazon's performance in the [...]

Travel aggregators are the quickest and easiest way to do that because they allow travelers to get the service provided by travel agents at a fraction of the price and in the comfort of their [...]

GLO-BUS is a company that experiences struggles in the drone market, and relevant changes to improve the company's performance have to be introduced to overcome the competitors. The warranty can stay the same, and a [...]

The proposed forecast will be aimed at investigating the question about how many new client managers will be needed for the company to appropriately address an increasing number of customers in the next season. It [...]

When formulating policies, the employees who are always in the field are needed to help inform the top management about the current situation in the market and the changing tastes of the customers.

The value associated with the consumption of the new brand of Coca-Cola is a major concern because internal influences such as psychology and personality of the consumers may impede the initiative.

When it comes to a monopoly, the managers should offer a pricing strategy based on establishing the highest possible price that a company can propose with no engagement in price gouging.

Additionally, unlike in the marketing of goods where production is separate from consumption, customers actively participate in the production of services within the hospitality, tourism, and leisure industry, and therefore any marketing effort in this [...]

Overnight Star Service has the mission to obtain leadership in our market of residential delivery dry cleaning and personal laundry services.

Marketers, therefore, ensure that they target one of these steps a phenomenon that triggers the mind to make a decision in a particular manner towards the purchase of the commodity.

In order to achieve its full potential and build an effective strategy, a company needs to conduct a SWOT analysis, to determine the businesses strengths, weaknesses, opportunities and threats.

To be specific on the goal, the company should target a 40% acquisition of the Western Australian market by the end of the first year and 60% by the end of the second year.

Since internet usage is advancing significantly, the long-run prices offered in internet marketing would significantly decline as a result of high competition.

While other companies are also scrambling for the very overseas markets, Electrolux is motivated by the fact that the growing population will always lead to a rise in demand for its products.