Strategic Marketing Essay Examples and Topics. Page 2

Brand marketing advertises the complete company instead of a specific item or service, utilizing the goods and services as evidence of the company's purpose.

The primary recommendation for Amazon Prime Video is to continually improve the quality of customer experience on the platform. Explanation: The visual aspect is critical in business, and organizations should strive to improve it.

The survival of Starbucks is being threatened by factors such as the independence of coffeehouse movements, stiff competition, the influence of crises, and increased product imitation.

The reading has helped learn that the current focus on continuous profit increase and the enhancement of consumerist attitudes reduce the efficacy of customer service and the extent of understanding between a customer and a [...]

Consumers want customization The gap between the wealthy and the poor in the United States is growing. The U.S.economy is recovering slowly.

This travel business in the future is the quintessence of a value-based and respectful approach to each potential tourist, along with a competitive and unique offer in the travel agency market in the UK.

The FiLLi Cafe management must assess the corporate tactical objectives to aid the venture in attaining the much-needed aim for growth and critically examine the Australian market as a projected expansion option for the company.

As one of the components of the marketing mix, price is a factor that largely determines such critical characteristics as demand and profitability.

The company's Intel shop sells the finished goods of various product lines and maintains direct marketing and public relations with customers.

During the meeting, we will have an opportunity to discuss different methods that we can employ to have new customers, which social media tools we should incorporate to help market our products, other techniques that [...]

According to the generalizing indicators, it is possible to evaluate: the efficiency of all resources and capabilities of the enterprise.the effectiveness of the company as a whole regarding the timing of the implementation and opening [...]

The author provides evidence and reasoning to support their main conclusion that human design could outsmart automated systems used in airline revenue management and lead to more efficient revenue management and higher profits.

The first reason is that this strategy is based on the constant delivery of products to a specific destination, and minor disruptions of supply chains can result in a long delivery process.

When the desired number of influencers is reached, the organization will collaborate with Jaywing to develop paid and organic contents and tactics for their efficient posting, distributing and popularizing.

This essay explains the impact of marketing strategies and financial principles utilized in the sports industry and how the coaching career can impact sports success through marketing and practicing financial principles.

With Amazon, the idea is that the company always interacts with industry experts and stakeholders to understand how the existing operations could be improved further.

Thus, the introduction of unique goods and services has to be a "number one" strategy for Tesla. Such steps as the analysis of the field, communication with people, and the evaluation of recent technological achievements [...]

Through the combination of the above attributes of strategy and marketing, Novo Nordisk has managed to launch additional products in the market that are intended to treat diabetes and obesity.

The customers cover the smallest distance to and from the institutions and surroundings. It is the most befitting platform to market the products and showcase the services.

As a proportion of the market for pharmaceutical companies in the world, the continent plays a pivotal role in shaping the next frontier of pharmaceutical sales in the world, buoyed by a strong growth in [...]

The price is another essential factor; the company's service is not cheap, and it can be reasonable to create more affordable products to increase customer loyalty.

In support of this statement, it is also worth noting that the company offers discount promotions for the client's family members, which indicates the company's focus on large families with children.

An additional, non-obvious metric is the number of characters in the text of the post. It is believed that the number of words is an essential parameter for the attractiveness of a post.

It is proposed to increase the number of scholarship programs to encourage the best students. It is essential to consider the university's international nature and modern technologies that blur the boundaries for applicants.

Before investing in social media marketing, brands need to understand the social media objectives, useful sites, develop a banner ad, strategies to use, and the metrics to measure the success of the social media campaign.

The association is targeting people who share the company's vision of preserving the Jetty for future generations. The company's statement is "saving the Jetty for the future generation"..

Essentially, the inherent target audience of Marriott is also likely to be interested in the products of the Bath line. Because the audiences that select Marriott as a hotel may also be interested in the [...]

The new organization will address the unavailability of natural skin care products through mass production and distribution to the market. Therefore, women in the region have their decisions on skincare products influenced by climatic conditions, [...]

In the context of Apple's risk management plan, the COSO-ERM framework will be used to analyze the firm's risks and decisions.

This is because a strategy is exactly the path that Patagonia must go through to arrive at the stages in which the company is seen by its stakeholders in the short and long term.

On the one hand, it is the responsibility of the company to ensure positive and competent branding of the products internationally.

Patagonia is usually more highly-priced than other sports-related brands due to the fact that the materials and production of their products are of premium quality.

The main contextual variable that led to P&G's restructuring was the changes in the target market as revealed by a study. They then expanded their target market beyond the usual male customers and started to [...]

The main theme of the site is the presentation of ways to develop a strategy that will correspond to the three main features of the strategy development activities.

Denoting the presence of multiple high-quality and aesthetically pleasing resources, the name of the company correlated with the services that it provides and helps potential customers to create an immediate mental and emotional connection to [...]

The vision of Per Ludum is to enrich the cultural and intellectual experiences of the North American players through the help of interactive narratives or video games.

Finally, the notion of principle is of paramount importance to health care, as it ensures the providers' intentions exist beyond profitability and benefit.

The main goal of a company's marketing strategy is to develop an elaborate plan of product sales to increase profitability, attract external investors and respond in a timely manner to changes in the internal and [...]

The main barrier to implementing a transnational strategy revolves around the fact that a company might not know the cultural differences and intricacies of local markets. Therefore, the organizational architecture of such a company needs [...]

Additionally, an omnichannel approach will entail a pull strategy for viewers seeing ads or sponsored events, such as the Australian Open, on traditional media and a push tactic once they connect to Accor's social media [...]

This essay will evaluate the company's strengths and weaknesses and provide recommendations to maintain and strengthen its position in the market.

The components of the two substances are almost similar; however, the product by Dove has a foaming effect while the second product has a creamy texture. The packaging is dissimilar as the body washes by [...]

Currently, McDonald's occupies the sixth position among the most important brands in the world, and, in terms of customers' visits, it is one of the most popular restaurants.

The company's participation in the marketing activity is limited to the promotion of existing products and their realization for receiving greater profits.

They comprise the introduction of celebrities in the advertisement, appeal to the sex and gender of the target audience, and the significance of emotions in the promotion of the product.

It is dedicated to applying managerial accounting in determining the viability of the Apple Pencil compatibility with iPhone by performing a cost analysis of the new product.

Remaining fresh and relevant to the audience are the goals that drive the internal culture of the company and influence the marketing strategies.

The cost to the consumer is most affected by the demand and supply of the mobile phones and the services the mobile operators provide to benefit them.

The primary consumers of the service will be college students, teachers, and visitors to the campus. However, since the purchase will be made at the college's expense - that is, at the cost of all [...]

In this way, the central recommendation for Careem is to build a company that would become a brand associated with services of exceptional quality one of a kind.

These market conditions are the characteristic traits of the hotel industry or a certain sector within the industry, as they influence the buyers and sellers of hotel services within the sector or industry.

It is due to these reasons therefore that the Adidas Group often carries out though assessment of all the financial risks and the impact of social-economic and political environments of their foreign operations.

Strategies for seeking employment are effective when they allow APNs to expand the areas for the job search and increase the chance of being employed.

As a community foundation, the organization's mission will be to consolidate public efforts and resources to promote the sustainable development of a specific region.

Thus, the major aim of this paper is to define the key conclusions of the case study provided, to select the most beneficial strategic axes for an enterprise as well as to estimate the brand's [...]

Today, companies are in search of the most effective ways to communicate with the target audience to attract the attention of people and keep them loyal.

The advantages of buying the product from the point of view of the customer should out weight the expenses. The weakness of this product is a huge amount of competitors on the market.

The basis of the compensation strategy of the retail branch is offering higher salary levels and significant worker benefits in order to retain experienced workers and attract the new ones.

The company is envisioned to deliver sporting and fitness outfit to its customers, as efficiently and quickly as possible; in both New Zealand and Australian markets.

Because these principles are defined by the marketing situation, the key aspect of effective strategic marketing is the proper resource allocation, as well as adequate decision making.

Generally, the most significant difference between the marketing strategies the manager would take to market his products to local markets and to the EU and Japan would entirely be dependent on the channels used.

This type of evaluation, therefore, is good in strengthening the quality of the product. One of the greatest resources that a product planner will want to have by his side is the internet.

Largely the adoption of a systems perspective depends on the individual manager and his perception of the factors of variability in the system, the interaction of inputs, and the predictions of outputs resulting from the [...]

The company must also be able to provide the solutions the customers are seeking and orient its marketing strategy to the service of these potential customers.

This call for a clear and concise cognitive space to ensure the necessary actions is taken care of in the process of marketing.

The logistical channel of the company has and is the problem; because it is evident that there is a conflict of response to the customers orders especially those that are directed through the small scale [...]

Dynamic price is typical for e-commerce as it allows companies to respond to changes and market fluctuations."The forces of supply and demand are leading variables that dictate pricing.

The problem presented in the case is that of offering a tour plan to the students. The data on travel expenditure in 2000 shows the share of aggregate expenditure on travel and vacation remains to [...]

The issue that has to be answered in the case is what the college students, as target customers for online dating service, ideadlly would like to be offered.

Hence, the front page of the site contains the banner ad that provides the customer with the information about the company and other contact links.

A campaign to make the product more appealing and popular among the customers is recommended that will involve the internet and the print media.

The strengths of DFS and the friendly business environment in India place the company, which is a leader in the production of sofas in the United Kingdom and Europe, at a better place to exploit [...]

Furthermore, these people can be of different financial status, which means that we should not attach primary importance to the price as this appeal may be lost upon many representatives of the target audience.

They study the applications of the students applying for various courses within country and abroad, project their earning potential and value of the property or jewelry put on a mortgage and grant the time duration [...]

The country selected for this report is China which lies in Asia and has emerged in the last 20 years or so as the economic powerhouse.

The share price for the General Motors, which is America's biggest carmaker, had gone a lot below the standard $10 that had been maintained by the corporation for a long time now; the reorganizing of [...]

Thus, through the comprehension of the two creative enterprises Jo Malone and Howies reveal how the things are managed and be able to respond to the changing needs of the environment most importantly the people's [...]

The objective of this study is to make a new loyalty program for customers to reduce the churn of T-mobile in the UK. Direct marketing is effective and efficient as the details of the product [...]

However it is estimated that whatever the price tag, the allure of the Chinese growing market is indeed a big attraction and opportunity to make the best of the market since the sponsorship gives Adidas [...]

The market for tourism at Kai Tak airport is already existent and people are much more conscious about leisure and recreation, which in return, a theme park promoting leisure and recreation is one of the [...]

The main questions the report tries to answer: what are the key success factors of McGuigan Simeon Wines and does McGuigan Simeon Wines have enough resources and capabilities to compete and grow during the next [...]

The real people marketing have been playing one of the most significant roles in the whole sphere of marketing and commerce, as it helps to lead the recruiting policy more successfully, and implement the policy [...]

That is the perception and attitude of the people is the primary factor that determines the success of a business and marketing strategy.

The possible solution to the problem is the introduction of the strategy emphasising the critical role of other locations as the potential source of new clients and the generation of additional income.

Specifically, the concerns associated with the management of managers' cultural needs, the issues related to diversity in the workplace, and the problem of the current public image of the company will be discussed in the [...]

This paper aims to examine the retail industry in the UK and Huddersfield and present a marketing plan for H&M. This is part of the optimisation strategy that will affect branches in the US and [...]

According to Smith and Anderson, the feedback from their peers and famous athletes is more valuable for the customers. Under Armour also posts videos about athletes and their stories of success on their Instagram page.

The core business of the Chinese Development Bank involves supporting critical development projects in their countries of choice, such as projects in improving the infrastructure, agriculture, and production of the target country.

GLO-BUS is a company that experiences struggles in the drone market, and relevant changes to improve the company's performance have to be introduced to overcome the competitors. The warranty can stay the same, and a [...]

The proposed forecast will be aimed at investigating the question about how many new client managers will be needed for the company to appropriately address an increasing number of customers in the next season. It [...]

When formulating policies, the employees who are always in the field are needed to help inform the top management about the current situation in the market and the changing tastes of the customers.

The value associated with the consumption of the new brand of Coca-Cola is a major concern because internal influences such as psychology and personality of the consumers may impede the initiative.

When it comes to a monopoly, the managers should offer a pricing strategy based on establishing the highest possible price that a company can propose with no engagement in price gouging.

Additionally, unlike in the marketing of goods where production is separate from consumption, customers actively participate in the production of services within the hospitality, tourism, and leisure industry, and therefore any marketing effort in this [...]

Overnight Star Service has the mission to obtain leadership in our market of residential delivery dry cleaning and personal laundry services.

Marketers, therefore, ensure that they target one of these steps a phenomenon that triggers the mind to make a decision in a particular manner towards the purchase of the commodity.

In order to achieve its full potential and build an effective strategy, a company needs to conduct a SWOT analysis, to determine the businesses strengths, weaknesses, opportunities and threats.

To be specific on the goal, the company should target a 40% acquisition of the Western Australian market by the end of the first year and 60% by the end of the second year.

Since internet usage is advancing significantly, the long-run prices offered in internet marketing would significantly decline as a result of high competition.

While other companies are also scrambling for the very overseas markets, Electrolux is motivated by the fact that the growing population will always lead to a rise in demand for its products.

In this case, understanding the ins and outs of vertical and horizontal integration as a way of growth is necessary. In the oil industry, Shell is a quintessence of balanced integration.

The external environment in this country, such as political stability, economic environment, technology, and legal structures, have been friendly to the operations of this firm.

The brand's Internet communications embody the philosophy of the company and the language of its Internet communications and site mirror the corporate culture. As a rule, Lululemon makes scant use of the Internet in its [...]

The proprietary operating system enables a company to own all materials and products, particularly, software, ideas, and programs with the rights of ownership and primary developers.

This means that the more foundation a cosmetics company sells, the higher its sales revenues. This is the major reason why a successful cosmetics company must have its foot in the foundation business.

Even though the overseas market for the Ozi Native Clothing has been affected by economic downturn, it is crucial to mention that the situation is not permanent.

One of the drawbacks in vertical integration is that the company involved requires expertise and other factors of production in order to succeed.

At the moment, the given tendency could be considered very popular as it is explored by the majority of leading companies that tend to be prosperous and beneficial.

Therefore, it is safe to say that the majority of the problems appearing within all the layers of the company leave the leader to be accountable for all the failures and shortcomings.

It is the analysis of the market and of the desires and needs of the customers that allows a company to identify its existing or potential strengths and find a way to use them to [...]

The purpose of this paper is to conduct market research of the company and its products, develop a basic marketing plan, and study the marketing problems and opportunities the company would have to address.

Urban Plus should consider how to improve trust and transparency to make the employees fair and encourage potential clients to believe the company. The company should be ready to provide documentation and information that interests [...]

The use of competition intelligence assists the various companies in the establishment of the strategies used by their competitors in the establishment and regulation of their various products in the market.

The demand for green energy in the society is still small, and this makes the company develop unique strategies for surviving in the automotive industry.

In the short term, it is expected to raise the potential clients' awareness of the services provided by Uber and their advantages, and increase the number of provided rides by 3% by launching a social [...]

Since the latter is recognized as a violation and is subject to punitive actions, it is to be excluded from the preferred strategies.

Kasih Food is a recognized high-quality producer of Mediterranean food in the Middle East that follows the principles of responsibility and transparency in its activity. Jordan is a partner of the Euro-Mediterranean Partnership that is [...]

This production is the ultimate opportunity to capture the overseas market at a low cost due to no costs accrued in exporting goods to the market.

In this strategy, the parent firm also known as the franchiser allows a firm in a foreign market to use its brand name and logo to operate in the foreign market.

The average of the purchase frequency is quite tolerable, yet the variance thereof is very high, which means that a more elaborate marketing approach needs to be undertaken in order to attract new clients and [...]