Strategic Marketing Essay Examples and Topics. Page 2

Patagonia is usually more highly-priced than other sports-related brands due to the fact that the materials and production of their products are of premium quality.

At the same time, in spite of the solid level of recognition seen by Kellogg's, the marketplace retains its intense competitiveness as several prominent brands continue to develop their portfolios of breakfast meals and cereals.

In order to formulate novel and effective marketing strategies for certain firms, it is essential to first analyze their current approaches to advertising and factors that are and are not efficient.

The main contextual variable that led to P&G's restructuring was the changes in the target market as revealed by a study. They then expanded their target market beyond the usual male customers and started to [...]

The main theme of the site is the presentation of ways to develop a strategy that will correspond to the three main features of the strategy development activities.

Denoting the presence of multiple high-quality and aesthetically pleasing resources, the name of the company correlated with the services that it provides and helps potential customers to create an immediate mental and emotional connection to [...]

The name of the company is Furnicom Furniture, and it deals with the design, manufacture, and distribution of home decors and equipment.

The vision of Per Ludum is to enrich the cultural and intellectual experiences of the North American players through the help of interactive narratives or video games.

Finally, the notion of principle is of paramount importance to health care, as it ensures the providers' intentions exist beyond profitability and benefit.

The main goal of a company's marketing strategy is to develop an elaborate plan of product sales to increase profitability, attract external investors and respond in a timely manner to changes in the internal and [...]

One of the concepts that allow addressing the interests of the target audience and, at the same time, ensuring a steady demand for specific goods or services is segmentation.

The main barrier to implementing a transnational strategy revolves around the fact that a company might not know the cultural differences and intricacies of local markets. Therefore, the organizational architecture of such a company needs [...]

Selling pizza and spaghetti is more sensitive to public policies compared to other goods and services sold in the market. The use of social media to market pizza and spaghetti creates awareness to customers.

This essay will evaluate the company's strengths and weaknesses and provide recommendations to maintain and strengthen its position in the market.

The components of the two substances are almost similar; however, the product by Dove has a foaming effect while the second product has a creamy texture. The packaging is dissimilar as the body washes by [...]

Currently, McDonald's occupies the sixth position among the most important brands in the world, and, in terms of customers' visits, it is one of the most popular restaurants.

The main aim of this report is to identify the current stage of Asda in the retail market and its marketing strategies.

The benefits of the latter platform include enabling the company to improve its ranking in the search engines, promote the name of the business, strengthen the relationship with the clients, and increase traffic to the [...]

The company's participation in the marketing activity is limited to the promotion of existing products and their realization for receiving greater profits.

The impossibility of cooperation among the young team in the face of the pandemic has led to many disagreements about the product.

As such, customers should be encouraged to purchase this product since on the market today, and the best Fitbit a consumer can acquire is the Fitbit Charge 4. The major shift is from the physical [...]

They comprise the introduction of celebrities in the advertisement, appeal to the sex and gender of the target audience, and the significance of emotions in the promotion of the product.

Hence, this paper will analyze the various aspects of the model as applied to the business and identify any issues with either its operations or the author's understanding of them.

Consequently, the formulation of such a plan regarding the international market essentially relies on the form of corporate leadership, cultural aspect, environmental complications, size, and efficiency of plan- makers and so on."Think globally, but act [...]

Since there is a limited need for the goods and several competitors eager to provide them, the top-ranked CEO must play to win in order to gain and hold market share.

It is dedicated to applying managerial accounting in determining the viability of the Apple Pencil compatibility with iPhone by performing a cost analysis of the new product.

Remaining fresh and relevant to the audience are the goals that drive the internal culture of the company and influence the marketing strategies.

Fitbit produces smartwatches, fitness trackers, and accessories (Fitbit, 2018). The market is characterized by: high competition, fast development, and social influences.

The cost to the consumer is most affected by the demand and supply of the mobile phones and the services the mobile operators provide to benefit them.

As part of its expansion strategy, IBM is considering investing in Philippines. The report gives a detailed overview of the economic profile of Philippines.

The primary consumers of the service will be college students, teachers, and visitors to the campus. However, since the purchase will be made at the college's expense - that is, at the cost of all [...]

In this way, the central recommendation for Careem is to build a company that would become a brand associated with services of exceptional quality one of a kind.

What's more adding to running the business is the cost of building a unit of the machine - $50,000 with maintenance cost of $3000. Stormer's invention is new in the eyes of the public.

The conclusion is that, instead of replacing brick and mortar stores, the Internet is an extension of consumers' in-store shopping experience, providing a resource to research product and price.

Consequently, the results of this research have a strong basis because they described that most hotels had the tendency to offer discounts to partners booking for long.

These market conditions are the characteristic traits of the hotel industry or a certain sector within the industry, as they influence the buyers and sellers of hotel services within the sector or industry.

The success of the company cannot be explained by a strategy that is tailor-made for a particular culture but a strategy that changes the culture of consumers when it comes to the use of electronic [...]

It is within this backdrop that the case establishes the relevance of the EFQM Excellence Program and the RADAR Methodology and examines the importance of awards in the application of the excellence program at Al [...]

Strategies for seeking employment are effective when they allow APNs to expand the areas for the job search and increase the chance of being employed.

As a community foundation, the organization's mission will be to consolidate public efforts and resources to promote the sustainable development of a specific region.

Thus, the major aim of this paper is to define the key conclusions of the case study provided, to select the most beneficial strategic axes for an enterprise as well as to estimate the brand's [...]

Today, companies are in search of the most effective ways to communicate with the target audience to attract the attention of people and keep them loyal.

Procter and Gamble Co.has managed to occupy all the niches of the consumer market due to the high diversification of the business; in fact, the company does not have a specialized market, and accordingly, it [...]

Thus, it is the role and duty of a marketing team in an organization to adjust its services so that it can meet the expectations of its customers.

The advantages of buying the product from the point of view of the customer should out weight the expenses. The weakness of this product is a huge amount of competitors on the market.

The basis of the compensation strategy of the retail branch is offering higher salary levels and significant worker benefits in order to retain experienced workers and attract the new ones.

The company is envisioned to deliver sporting and fitness outfit to its customers, as efficiently and quickly as possible; in both New Zealand and Australian markets.

Because these principles are defined by the marketing situation, the key aspect of effective strategic marketing is the proper resource allocation, as well as adequate decision making.

Generally, the most significant difference between the marketing strategies the manager would take to market his products to local markets and to the EU and Japan would entirely be dependent on the channels used.

A new product comes or enters the market as the result of the innovative steps in the new product development process.

This type of evaluation, therefore, is good in strengthening the quality of the product. One of the greatest resources that a product planner will want to have by his side is the internet.

Largely the adoption of a systems perspective depends on the individual manager and his perception of the factors of variability in the system, the interaction of inputs, and the predictions of outputs resulting from the [...]

The company must also be able to provide the solutions the customers are seeking and orient its marketing strategy to the service of these potential customers.

This call for a clear and concise cognitive space to ensure the necessary actions is taken care of in the process of marketing.

To initiate strategies in marketing of Video Game, the company will decide to develop a web based application by ABC CORP and this application is customized to meet the requirements of the project. The purpose [...]

The third category consists of purely organic food products that are obtained under strict United States Department of Agriculture guidelines mostly consisting of dairy and poultry products targeting customers who depend on meat as a [...]

Dynamic price is typical for e-commerce as it allows companies to respond to changes and market fluctuations."The forces of supply and demand are leading variables that dictate pricing.

The problem presented in the case is that of offering a tour plan to the students. The data on travel expenditure in 2000 shows the share of aggregate expenditure on travel and vacation remains to [...]

The issue that has to be answered in the case is what the college students, as target customers for online dating service, ideadlly would like to be offered.

Hence, the front page of the site contains the banner ad that provides the customer with the information about the company and other contact links.

A campaign to make the product more appealing and popular among the customers is recommended that will involve the internet and the print media.

The strengths of DFS and the friendly business environment in India place the company, which is a leader in the production of sofas in the United Kingdom and Europe, at a better place to exploit [...]

GM's foreign production increases the export of components and the saturation and diffusion of the company brand: the fact of this high export ratio demonstrates that the FDI does not reduce employment in the home [...]

Furthermore, these people can be of different financial status, which means that we should not attach primary importance to the price as this appeal may be lost upon many representatives of the target audience.

They study the applications of the students applying for various courses within country and abroad, project their earning potential and value of the property or jewelry put on a mortgage and grant the time duration [...]

The country selected for this report is China which lies in Asia and has emerged in the last 20 years or so as the economic powerhouse.

The share price for the General Motors, which is America's biggest carmaker, had gone a lot below the standard $10 that had been maintained by the corporation for a long time now; the reorganizing of [...]

Thus, through the comprehension of the two creative enterprises Jo Malone and Howies reveal how the things are managed and be able to respond to the changing needs of the environment most importantly the people's [...]

The objective of this study is to make a new loyalty program for customers to reduce the churn of T-mobile in the UK. Direct marketing is effective and efficient as the details of the product [...]

However it is estimated that whatever the price tag, the allure of the Chinese growing market is indeed a big attraction and opportunity to make the best of the market since the sponsorship gives Adidas [...]

Esprits casual should be of designer quality for the young. The brand image should also be impressive to the middle age and the learned.

The market for tourism at Kai Tak airport is already existent and people are much more conscious about leisure and recreation, which in return, a theme park promoting leisure and recreation is one of the [...]

The main questions the report tries to answer: what are the key success factors of McGuigan Simeon Wines and does McGuigan Simeon Wines have enough resources and capabilities to compete and grow during the next [...]

The real people marketing have been playing one of the most significant roles in the whole sphere of marketing and commerce, as it helps to lead the recruiting policy more successfully, and implement the policy [...]

That is the perception and attitude of the people is the primary factor that determines the success of a business and marketing strategy.

The strategic expansion of Marco's Pizza to the Des Moines area will be subject to the law of supply and demand.

The possible solution to the problem is the introduction of the strategy emphasising the critical role of other locations as the potential source of new clients and the generation of additional income.

High Flying Drone Enterprise is a new innovative company that provides high-quality and expedient delivery service to our valued customers by means of utilizing flying drones.

Specifically, the concerns associated with the management of managers' cultural needs, the issues related to diversity in the workplace, and the problem of the current public image of the company will be discussed in the [...]

This paper aims to examine the retail industry in the UK and Huddersfield and present a marketing plan for H&M. This is part of the optimisation strategy that will affect branches in the US and [...]

According to Smith and Anderson, the feedback from their peers and famous athletes is more valuable for the customers. Under Armour also posts videos about athletes and their stories of success on their Instagram page.

The core business of the Chinese Development Bank involves supporting critical development projects in their countries of choice, such as projects in improving the infrastructure, agriculture, and production of the target country.

For example, as the case under analysis mentions, the first stages of diversification and the introduction of the organization to the digital market caused a slight decline in the company's performance: "Amazon's performance in the [...]

The competition in the automotive industry is high, so that Toyota needs to design unique marketing strategies in order to outperform its rivals.

Travel aggregators are the quickest and easiest way to do that because they allow travelers to get the service provided by travel agents at a fraction of the price and in the comfort of their [...]

GLO-BUS is a company that experiences struggles in the drone market, and relevant changes to improve the company's performance have to be introduced to overcome the competitors. The warranty can stay the same, and a [...]

The proposed forecast will be aimed at investigating the question about how many new client managers will be needed for the company to appropriately address an increasing number of customers in the next season. It [...]

The value associated with the consumption of the new brand of Coca-Cola is a major concern because internal influences such as psychology and personality of the consumers may impede the initiative.

When it comes to a monopoly, the managers should offer a pricing strategy based on establishing the highest possible price that a company can propose with no engagement in price gouging.

Additionally, unlike in the marketing of goods where production is separate from consumption, customers actively participate in the production of services within the hospitality, tourism, and leisure industry, and therefore any marketing effort in this [...]

Overnight Star Service has the mission to obtain leadership in our market of residential delivery dry cleaning and personal laundry services.

Marketers, therefore, ensure that they target one of these steps a phenomenon that triggers the mind to make a decision in a particular manner towards the purchase of the commodity.

In order to achieve its full potential and build an effective strategy, a company needs to conduct a SWOT analysis, to determine the businesses strengths, weaknesses, opportunities and threats.

The main weapons that could be used are the skills of the employees of the company as the main source of inspiration.

To be specific on the goal, the company should target a 40% acquisition of the Western Australian market by the end of the first year and 60% by the end of the second year.

Since internet usage is advancing significantly, the long-run prices offered in internet marketing would significantly decline as a result of high competition.

While other companies are also scrambling for the very overseas markets, Electrolux is motivated by the fact that the growing population will always lead to a rise in demand for its products.

In this case, understanding the ins and outs of vertical and horizontal integration as a way of growth is necessary. In the oil industry, Shell is a quintessence of balanced integration.

The external environment in this country, such as political stability, economic environment, technology, and legal structures, have been friendly to the operations of this firm.

The brand's Internet communications embody the philosophy of the company and the language of its Internet communications and site mirror the corporate culture. As a rule, Lululemon makes scant use of the Internet in its [...]

The proprietary operating system enables a company to own all materials and products, particularly, software, ideas, and programs with the rights of ownership and primary developers.

This means that the more foundation a cosmetics company sells, the higher its sales revenues. This is the major reason why a successful cosmetics company must have its foot in the foundation business.

Economic factors comprise factors linked to wages of consumers and the manufacture of products. Technological factors include the presence or absence of advanced technology that helps in the distribution of goods and services.

Even though the overseas market for the Ozi Native Clothing has been affected by economic downturn, it is crucial to mention that the situation is not permanent.

One of the drawbacks in vertical integration is that the company involved requires expertise and other factors of production in order to succeed.

In the "capture model," the current use and design of data-capture technologies condition the minds of people regarding the inevitable collection and use of personal information.

At the moment, the given tendency could be considered very popular as it is explored by the majority of leading companies that tend to be prosperous and beneficial.

Therefore, it is safe to say that the majority of the problems appearing within all the layers of the company leave the leader to be accountable for all the failures and shortcomings.

The key strategy and aim of Tesla Motors is customer satisfaction that is reflected in the rise of a number of electric cars accessible for consumers.

It is the analysis of the market and of the desires and needs of the customers that allows a company to identify its existing or potential strengths and find a way to use them to [...]

The purpose of this paper is to conduct market research of the company and its products, develop a basic marketing plan, and study the marketing problems and opportunities the company would have to address.

The first offensive marketing strategy involves structuring the marketing department of a company through the creation of new roles that focus on a company's marketing activities.

Urban Plus should consider how to improve trust and transparency to make the employees fair and encourage potential clients to believe the company. The company should be ready to provide documentation and information that interests [...]

The use of competition intelligence assists the various companies in the establishment of the strategies used by their competitors in the establishment and regulation of their various products in the market.

The demand for green energy in the society is still small, and this makes the company develop unique strategies for surviving in the automotive industry.

In the short term, it is expected to raise the potential clients' awareness of the services provided by Uber and their advantages, and increase the number of provided rides by 3% by launching a social [...]

Since the latter is recognized as a violation and is subject to punitive actions, it is to be excluded from the preferred strategies.

Kasih Food is a recognized high-quality producer of Mediterranean food in the Middle East that follows the principles of responsibility and transparency in its activity. Jordan is a partner of the Euro-Mediterranean Partnership that is [...]

This production is the ultimate opportunity to capture the overseas market at a low cost due to no costs accrued in exporting goods to the market.

In this strategy, the parent firm also known as the franchiser allows a firm in a foreign market to use its brand name and logo to operate in the foreign market.