Marketing Communication Essay Examples and Topics. Page 2

Playstation Community is connected with the brand's channels on social media such as Twitter and Youtube, so there is a possibility to engage with the content created both by users and the brand.

The rapid development of Internet technologies and the emergence of social media structures affect the marketing methods and strategies greatly. The posts and customer reviews create the risk factors for the marketing strategies efficiency, and [...]

It is easy for a new customer to like and eventually buy the Nike products because of watching Margot vs. Lily series in 'Better for It' campaign by Nike is a creative and persuasive advertisement [...]

The aspects allow the establishment of the new approaches to delivering the message to the final consumer. Firstly, the usage of the popup-ads has to be defined and assessed due to their active spread on [...]

The first step in advertising this product will be to position it in the market based on the nature of target consumers.

Using the hints and references in the prior movies, the creators of the Avengers won the interest of the viewers, making many of the Marvel fans count days till the movie hit the screens.

The emphasis on the quality of the product is clear from the tagline of the advertisement, "Baked with real cheese". The image in the print advertisement tries to emphasize the quality of the product.

With the help of the "Click it or Ticket" campaign, the drivers were persuaded to buckle up while driving regardless of the time of the day.

The presence of children enjoying themselves in the ad is expected to attract the interest of other kids. As such, the restaurant seems to be assuring parents that their children are safe taking the natural [...]

The email's subject line enticed the recipient to open the message; it is therefore up to the first sentence to hook the reader and compel them to carry on reading.

The biggest advantage of such a method is the opportunity of immediate getting to the audience. Before setting up an advertising campaign, it is necessary to evaluate the company's needs and possibilities.

It is a way I can use to reiterate my interest in the company as a salesman. I learned that as the interview draws near to the end, it is important to interject a closing [...]

One of the most important reasons is that a company might have a perfect website with all the required information for promoting its products or services but unless the website is viewed by the customers, [...]

It also takes the form of a marketing strategy in fulfilling its mission thus adhering to the steps in the advertising strategy.

In this case, the presence of the banner adjacent to the location of Briarwood Medical Center contributes to the understatement of the historical value of the medical center and underlines the advantages of the hospital.

The purpose of this paper is to conduct the design of an experiment to test the relationships between factors and provide recommendations for improving the strategy.

Whenever people start e-marketing, they anticipate lot many things such as: My business site will be on the top on all the major search engines.

About 10 million people who need this sort of therapy and numbers of adult citizen of the country are classified as "clinically obese" for having the notable impact of stress and disability at a larger [...]

The first objective of marketing communications is to grab the attention of the customers from the start of the new marketing campaign through various means.

Given the discursive vagueness of the above-provided image, it can be used to convey a number of mutually complementary messages to the targeted audiences, so that the latter form a favorable attitude towards the [...]

In line with the importance of brand entertainment, the aim of this paper is not only to provide the definition of branded entertainment but also describe how the branded entertainment approach is used at Coca-Cola.

Due to the entry of technological advancement in the world today, internet has been the most common means of product and service intake for customers within the air travel industry.

In order to increase credibility and maintain professionalism, the proposed website, twitter fan page, and Facebook channels will encompass processes and features that flawlessly facilitate a healthy lifetime relationship between social media and the UCR [...]

Among them, one can distinguish the use of a global theme or a slogan that can appeal to the customers that may come from various countries or cultures.

Understanding the underlying subject and the tone of the discussions will help the company adjust to the needs of customers and come up with their best voices in social media.

Today the word-of-mouth is considered one of the most powerful forms of marketing communication. Before concluding the paper, viewpoints on the application of word of mouth in marketing have also been incorporated in the report.

This has led to development of a great potential market for the products of Abercrombie & Fitch company in China. This made China to have a population wth a high purchasing power necessary for the [...]

However, the management of the company realised that the consumers were unaware of the organic products among other brands. The strategies were meant for changing the viewpoints of the consumers on the products of the [...]

Pebble Beach develops according to such trends in the market as the increase of the popularity of provincial restaurants, hotels, and resort complexes in 14% in 2010, and the overall decrease in the revenues of [...]

This paper aims at discussing the principal factors in managing and developing a successful marketing communication plan, advertising and promotion programs that will be used, and technology trends that will assist in marketing the new [...]

However, the organization can use social media to persuade the public to buy its products, to use its services and to trust its brand. Using social media as a means of public relations can, therefore, [...]

Marketers of the various cookware items are supposed to have a deep understanding of the essentiality of the campaigns, functionalism of each campaign method, isolation of the sales period, and the critical time to change [...]

The Monalisa Soap, which is the latest release of the company, was launched towards the end of last year and it is yet to make a venture in the market.

The firm understands that to attain its goals and objectives there is need for it to clearly determine the needs and aspirations of customers and deliver goods and services to customers in a manner that [...]

Importance of understanding and appreciating the various IMC tools to those who work in the field of advertising and promotion Understanding and appreciating the use of IMC tools are useful to those who work in [...]

As such, in the mid 1990s, designers of IMCs had not yet seen the need to make the consumer the primary target of Integrated Marketing Communication programs.

Hence, the function and role of marketing has been criticised due to the assumption that it creates incomplete truth and therefore exploiting the weaknesses and inducing fear to customers.

These objectives are related to the IMC strategy of the organization in the regard that the improvement of revenue, increased output and expansion of the organization will work well within the organizations which puts peoples' [...]

It is indeed clear that taglines or slogans shape brand awareness by shifting the likeability of a product or service from the advertising scheme itself to the consumers' latent motives.

In recap, it is imperative to note that the various marketing mix available as part and parcel of communication efforts to consumers can all be applied differently both at the product and brand level.

Digital shopping is a technological advancement and a new approach to shopping and that is why it will come out as a new experience.

To determine the most suitable marketing technique to use for traditional print publishing, it would be useful to consider the nature of the publication and the market demographic that is considered the target clientele of [...]

Another excellent example of the application of loyalty programs in the service industry includes the co-branded credit card program that has been launched by General Motors, a program that seeks to allocate 5 percent of [...]

Due to the fact that market segmentation is currently a critical part of marketing strategies, this study is important to the understanding of marketing strategies because according to the purpose of the paper, it seeks [...]

Marketers in the fashion industry are involved in researching about the current trends in the fashion world, the industries and the people concerned and also the reason as to why the trends are so popular.

As the first player to introduce this product in the Queensland market with unexploited potential, the company intends to integrate this product as a daily meal for every household for different classes depending on the [...]

Business technique, in a fused manner, is the direction and opportunity of a company in the long-term which allows it to accomplish aggressive benefits through setting up its sources within a complicated atmosphere to fulfil [...]

In other words, IMC permits a scenario whereby the strengths of the product or service and the strengths of the organization are intertwined in the marketing mix to develop and maintain a positive brand image.

Apple Company is one of the leading organizations in terms of profitability. In 2012, for the third time, Apple was awarded as the most innovative company in the world.

The paper takes a portfolio approach in understanding the degree of adoption of IMC by the company. Given this background of the company, the paper will now demonstrate the integrated marketing strategy of the company [...]

There are several objectives which have to be attained: 1) to raise the customers' awareness about the product; 2) to allow the customers make online purchase; 3) to increase the customer base of the company.