Marketing Project Essay Examples and Topics

Personal selling - This is the oral presentation of a product or service to a potential buyer with the aim of persuading him/her to buying the product or service.

Marketing strategy development This stage entails formulating a marketing strategy that will be used in the process of introducing the product to the market.

The economy of Australia is sophisticated and modern and the country is incorporated into the global economy as it is center for commerce and finance in the region.

The relevance of segmentation to Hershey's Segmentation is relevant to Hershey's continued dominance of the chocolate and peanut butter business. Surely, Hershey's is catering to the global chocolate and peanut butter market segment.

The independent variable is the weight of water that will be absorbed by the different towels, and the dependent variable is associated with the number of samples and the price of the towels.

The reason for such an attitude lies within the number of steps that the company has taken to meet the changing trends in customer behavior.

By marketing the fruit loops within the domestic and foreign market, the firm intends to increase its profit with a margin of 35% within a period of one year.

Thus, brochures are important for tourism operators to market their product because they are used to attract more customers, to provide the detailed information about the tour and services, to evoke the public's interest in [...]

The airline is also a provider of in-flight catering and accommodation for passengers and IT services. The airline, through the in-flight catering unit, provides catering services to corporate clients and teams.

The introductory part provides some background information and the analysis of the current situation with the help of SWOT so that the readers might get acquainted with the main aspects of the company's performance.

The purpose of this report is to analyze the company as well as the market where it operates within Saudi Arabia and to construct a marketing plan for Almarai's Laban dairy product brand for the [...]

In spite of applying all approaches to the market segmentation in order to promote the product, including demographic, geographic, behavioral, and psychographic segmentation, Monster Energy accentuates the use of demographic and behavioral analysis.

For this reason, a completely new sort of product should be suggested to guarantee the increased level of interest to Global Village and the attraction of this very new segment.

The goal here is to reduce the negative impacts that the weaknesses and threats surrounding an organisation may have on the success of the organisation.

First of all, it is relevant to conduct the situation analysis of Amazon in general and the Kindle product line in particular.

We intend to leverage innovation and personalized services as the primary competitive advantages of the salon. The salon will also offer manicure and pedicure services.

In order to improve the service delivery process, it is vital to have a clear understanding of the different components and how they interact.

The purpose of this report is to prepare a marketing plan to amend, improve, and extend the existing policies and practices of Morrison Supermarkets and develop a promotional policy in due course; so, the report [...]

Etihad is a leading airline in the global flight arena, and it offers some of the safest and most affordable flights to its passengers.

To ensure the success of the product, Tiffany & Company needs to use consumer behavior analysis and a good marketing strategy.

The Flip-Flop shoe product's five-year digital marketing plan will target the young digerati and home user customers since they are the majority in the digital marketing platform within the UAE. The objective of the digital [...]

The firm would find it easy to specialize in this segment and provide products that best meet the expectation of the market.

The restaurant will offer special servings of all the dishes but in considerable portions for kids. This big number will lead to the attainment of high profits for the restaurant.

In this study, it will be necessary to investigate the internal and external environmental factors that affect the normal operations of the firm.

The clothing market in the United Kingdom is perceived to be very competitive; with most of the clothing companies being large-scale, they can easily lower the prices of their clothes to take control of the [...]

This goal is set in order to guarantee the growth of the company and the increase of its market share in the smartphone sector.

Our mission: "Through commitment, Innovation, and Creativity to raise and sustain the brand of football success on the field by providing moral, physical and psychological support and ensuring financial stability of the group and the [...]

In addition, an analysis of the customer demand will be carried out in the target market in order to identify the items that are required traditionally by the target audience.

In order for the travel agency to survive in the current age of digital marketing and online purchases, it would be necessary for the company to develop an online presence that would attract customers to [...]

Therefore, applying the costing strategy, the company producing the new folding table will reduce the prices to a certain minimum in order to attract customers from this segment and achieve the aim of the quantity [...]

Comparatively, its existing opportunities include the use of innovation and a strong market position in the low-end segment of the automobile market.

Moonpig.com is a UK-based e-retailer and pioneer in the online greeting cards market. A legal issue relevant to the UK online greeting industry includes regulations on product placement and promotions.

Whatever the strategy, the longing is to know the clients so the association can all the more likely serve them and not dismiss their requirements and needs. With the advancement of the organization, the organization's [...]

It is generally observed that influences of Spanish on cultures of the Canary Islands are widespread and notable on traditions, customs, and other common cultures found the Islands, including Tenerife.

On the other hand, the company has been in the trade for a longer period of time and thus has more market information than the case of Galito's.

Like other global corporation, Krispy Kreme, now deserves the acceptability to the indigenous and local people Krispy Kreme sells doughnuts in most states of America.'Krispy Kreme doughnuts' brings its reputation from America to every part [...]

The team competes in Major League Baseball and represents the American League East division, and it is the only club in MLB that is not from the United States.

The purpose of the report is to highlight the appropriate market entry strategy for ASOS in Dubai. The report considers the business, industry, and consumer factors affecting the suitability of the business location.

To sustain the current level of net profit margins and increase revenues, Cakes Plus plans to invest in marketing, branding, product, and service diversification.

L'Oreal is the organization that operates in beauty and cosmetics industry for many years already and remains competitive due to its innovative products that appeal to the world's population.

Barcelona food industry is one of the most successful in the region because it is generally driven by a culture of eating, excellent chefs, healthy and fresh Mediterranean cuisines, and the growing demands from locals [...]

This will depend on the nature of the goods as forces demand and supply will be dictated by the type of the products in question.

The aim of this market research is to analyze the Sand and Sky skincare business, its position, and differentiation tactics of entering the Indian market, as well as the possible social and cultural barriers and [...]

The milk compartment is always kept cold and is divided into a few different sections so you can enjoy your coffee with the milk of your choice. As it is synchronized with the coffee machine, [...]

The market plan will be launched in other coffee shops after seeing the consumer reaction in our main distributor of our product which we have chosen to be Starbucks due the popularity of the franchise [...]

However, to facilitate unceasing progress in the context of the contemporary global economy, the leader of an organization must set the company's priorities straight and define the niche that it will take in the target [...]

The importance of a foreign market development plan is that it helps new or existing companies to create, expand, as well as promote successful business strategies in the foreign markets. In its UAE market, the [...]

The objective of this research paper was to establish the impact of e-marketing on consumers' attitudes towards Emirates Airline's products in the global arena.

Due to the unique characteristics of the Lush Company's industry of operation, it is vital to balance the elements of intangibility, inseparability, and heterogeneity in the 4Ps of its market mix.

The first point in developing the franchisee of Cold Stone Creamery is to create the logo of the new company and conduct the branding thereof.

The emergence of the international market has been followed by the rapid mixing and growth of countries; the local trading blocs configuration; the market economies formation; and benefits in communications technologies. Limitations of geographical market [...]

The current report analyzes the color cosmetics market in the United Arab Emirates and presents a marketing plan for an organic foundation produced by the brand Make Up For Ever.

Trying to attract more attention to the new location, the management of the restaurant created a blog available at the company's official website.

To become a member of senior management in a leading investment management company by mastering both technical and fundamental tools and skills, and develop my brand name. To attain a graduate training position in an [...]

It is true that the product offers the normal service of helping the physically challenged move from one region to the other.

The Apple Company has grown to become one of the most recognized brands in the world. The brands of the company are easily identifiable in the market, and many people are willing to re-buy from [...]

Owner: Local entrepreneurs that started the business on their own Founded in the UAE in 2008 Operations: Both sells and delivers freshly baked cookies Cookies have an assortment of styles and textures

There is a considerable price differentiation of Ray-ban due to the fact that the sunglasses of the brand are comparatively high- priced in comparison to the competitors - this differentiation in pricing strategy has occurred [...]

They are differentiated by the methods of collection and also by the kind of information collected. This is inclusive of both the primary and secondary data.

The business plan will target the customers in the low economic segment and corporate bodies around the region of Nova Scotia and beyond.

To achieve the objectives of the study, the researcher will compare Vodafone to Telstra in terms of brand health. The researcher expects to interview a sample of 100 random people to obtain data that would [...]

The firm will acquire state of the art furniture to encourage customers to spend more time in the establishment. This approach will be used to improve the value proposition of services the firm offers in [...]

The Polish market is relatively new for the company, since Glovo started its activities in 2019, and this period is optimal for evaluating and adjusting the marketing strategy. This report provides information on the main [...]

This report includes a brief description and analysis of the interview results and implications for the marketing strategy of the brand she chose and the alternative product she considered but did not buy.

The new product, the 2016 Range Rover Sport SVR, is unique and meets the needs of its target market perfectly well.

In this work, the businessman describes how he followed the path of transformation and sought to restructure the work of the company by focusing on marketing solutions designed to revive the interest of target consumers [...]

The study will identify the merits of the Coca-Cola brand and the fundamentals of the company's success. What makes a brand successful is the quality of the products, the uniqueness of the name, and how [...]

The motto is from the edge to the line, an association that indicates that the organization aims to provide public Healthcare professionals with the best medical care during their worst times.

The competitive market environment in which the restaurant business operates involves the marketing of the restaurant. The orientation of the marketing tools of this restaurant to the requirements of specific market segments of national food.

It is recommended to consider recruiting celebrities of Indian American descent and opening the company's stores in the U.S.reservations. The two strategies that can help D&G in this campaign are recruiting Native American celebrities for [...]

The purpose of this marketing push is to resurrect and get the business's live-in services back up and running. The following are some potential goals for marketing: Goal 1: Establish an interest in opportunities that [...]

JL Water will ensure it meets all the government and state policies for the company which appears as a threat to new business.

However, the subsequent study of the academic source made me change my mind by creating "demand frenzies," marketing specialists merely cater to the specific needs of consumers' minds rather than act unethically.

The coordination among teams in the various stations fosters effectively addressing the needs of the families, mainly short-term housing and skills training fit to secure employment. To assist in the transition of families and individuals [...]

In this case, introducing hamburgers to Tim Hortons will create value for the customers by providing them with a new and convenient way to get their burger fix.

The company aims to constantly surprise its customers and puts much effort and money into providing the best possible customer service to win the loyalty of current and potential buyers.

The proposed business will function in the catering sector and provide services and products of Mexican cuisine in a more fast-food-oriented manner.

The company challenges current users to make videos using GoPro cameras and submit footages to be operated in the business's marketing.

This paper will give actionable insights regarding the market research for Tim Hortens' ice cream cone project with diagnostic knowledge on the specific market that might impact the product and what that means for the [...]

The Warner Bros corporation, the producer of most of the movie and video-games adaptations, holds strong positions on the market. However, spread of piracy, and social and political landscapes provide a space for improvement.#LOTRLive is [...]

In this paper, it was possible to identify the strengths and weaknesses of Nike, as well as business growth opportunities and external threats.

Agile change management approach can be applied to ensure successful implementation of the change, because it is a flexible model that allows continuous improvement and development of the systems.

The main purpose of the assessment is to analyze the company's market shaping strategies with an emphasis on the underlying mechanisms designed to increase the overall comprehension of the market forces.

This framework of organizing the work of an online store is suitable for starting a business in trade, does not require large investments, and also allows testing the market and products.

Nevertheless, the mentioned factor implies the necessity to develop a plan for recovery after the crisis, which should include initiatives on increasing the market share of the NCC in the future.

One of the solutions to the problem is a food truck that would sell affordable goods and educate the population. The project's vision is a well-fed and healthy community that will not have to struggle [...]

The overall cost is $29, but most of the ingredients are sold in packages, so the expenses and the number of servings will be higher.

The company will utilize strategic partnerships and online marketing to meet its plans and clients'. Its website will contain a complete description of the various services provided, the company's vision and mission, as well as [...]

It is necessary admitting that the Careem acquisition was the largest deal in Uber history and changed the functioning of the UAE market.

The firm considered the value and importance of the food products on the lives of the targeted clients to arrive at the choice of reaching the entire market.

The paper identifies the type of market structure related to the sale of dresses in my hometown and the entire industry across the country.

This aim can be accomplished within the first month of the marketing campaign, during which the notions of enhanced customer experience and the uniqueness of the product will be translated.

The following is a description of how the campaign will use each of these platforms to draw in customers for Mother's Day.

To find out if a change in brand of furniture affects the relationship between the customers and the products. To investigate the impact of alteration in the brand of luxury furniture to consumer loyalty.

Given the types of business analytics, the best option to analyze the collected data for the window market in the US is predictive analysis.

St. Anthony’s L&D is equipped and has medical professionals that can take care of complex delivery cases, which is a competitive advantage.

Amnox is a private limited company which is located in Washington, US. This paper entails an export business plan in relation to the couch.

ChooseThePrice.com also does not justify the accuracy or correctness of information. Users have the access to site all the time from any where and allowed to edit their information.

Inside the node is a number that shows the sequence of a task to the critical path. The critical path is "the sequence of tasks that require the longest amount of time to complete".

From the above table, it is clear that marketing of the music system of Sony will cost the corporation a good amount of money at least for the first quarter of its foreign venture.

Depending on the magnitude of the distortion, the impact will vary, and this may injure the image of the firm in the corporate world.

The major resources required and costs that will be incurred by the store are summarized in the table below: From the table above, the overall monthly cost of setting up the new retail store is [...]

Inventory balances are projected using the monthly cost of sales, which is multiplied by 12 months, and the result is divided by inventory turnover per year The sales revenues were forecasted based on the actual [...]

The Bartlett Hospital will be a community healthcare institution that will focus on offering healthcare services to all residents of Idaho County in Saudi Arabia.

As noted, the website has effectively supported the provision of credible information pertaining to various village events to individuals in the region.

Gangxia River Park is located in the Southern corner of Futian District, Shennan road, south side, Fuhua third road, north side, near the crystal island, the community centre, the axis of the east-central area of [...]

To successfully position a product in the market to gain a desirable market share, a good marketing strategy and marketing plan have to be designed to that end.

The increasing desire of the youth to be attached to a nationwide brand name propels the probability of success of this plan.

By using the hybrid business model as the tool for transferring from the traditional business context to the digital one, a company will be able to promote the described service successfully to the target audience.

After the event, all guests and performers will be invited for dinner to further improve the sense of community. It will allow us to assess their satisfaction with the event and should consist of several [...]

The first one is for the managers and members of the board to develop a powerful plan that focuses on the local and foreign markets.

The UNIHIVE project will also have to pay for the website on a monthly basis, which means that the advertisement targeted at students will have to be based on the word of the mouth and [...]

The sales are increasing because of the overall expansion of the market, and edible marijuana is a healthier alternative to smoking.

Goal: This study will help to understand the dominant pattern in the insurance companies and comprehend why some of the companies have established multiple insurance services.

It also looks at the attributes of the voice-activated scooter, like the voice activation and the touch screen. This is the group that will respond the strongest to the company's marketing campaigns.

The financial analysis of the product development and a development plan suggests a degree of a protection strategy, but it cannot guarantee the appropriate level of security.

In this quest, it is important that the senior advisor of the company includes this customization feature in making a unique watch brand.

It is also important to note that the management of procurement varies from that of construction and engineering since it deals with various disciplines like subcontractors and suppliers.

Colgate-Palmolive is a company that values the medical soundness of the effects its products have. The first value expresses the company's desire to improve its production in a manner that is not harming nature and [...]

Airbnb is a vivid example of a company that required reconsideration of its strategic marketing in order to revitalize the brand.