Marketing Project Essay Examples and Topics

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319 samples

Hershey’s Chocolate Company’s Market Segmentation

The relevance of segmentation to Hershey's Segmentation is relevant to Hershey's continued dominance of the chocolate and peanut butter business. Surely, Hershey's is catering to the global chocolate and peanut butter market segment.
  • Pages: 8
  • Words: 1971

Cotton On: Growing Retail Brands

The economy of Australia is sophisticated and modern and the country is incorporated into the global economy as it is center for commerce and finance in the region.
  • Pages: 8
  • Words: 2268

Paper Towel Absorbency Characteristics

The independent variable is the weight of water that will be absorbed by the different towels, and the dependent variable is associated with the number of samples and the price of the towels.
  • Pages: 4
  • Words: 915

Monster Energy Company’s Marketing Strategies

In spite of applying all approaches to the market segmentation in order to promote the product, including demographic, geographic, behavioral, and psychographic segmentation, Monster Energy accentuates the use of demographic and behavioral analysis.
  • Pages: 2
  • Words: 558

Blackmores’ Marketing Situation and Operation Plan

The introductory part provides some background information and the analysis of the current situation with the help of SWOT so that the readers might get acquainted with the main aspects of the company's performance.
  • 5
  • Pages: 8
  • Words: 2191

Emirates Airlines’ SWOT, Marketing Mix and Plan

The airline is also a provider of in-flight catering and accommodation for passengers and IT services. The airline, through the in-flight catering unit, provides catering services to corporate clients and teams.
  • Pages: 6
  • Words: 1706

Marketing of Apple Products in UK

The Apple Company has grown to become one of the most recognized brands in the world. The brands of the company are easily identifiable in the market, and many people are willing to re-buy from [...]
  • Pages: 7
  • Words: 1947

Morrison Supermarkets: Marketing Planning and Promotion

The purpose of this report is to prepare a marketing plan to amend, improve, and extend the existing policies and practices of Morrison Supermarkets and develop a promotional policy in due course; so, the report [...]
  • Pages: 16
  • Words: 4416

Cold Stone Creamery Marketing Plan

The first point in developing the franchisee of Cold Stone Creamery is to create the logo of the new company and conduct the branding thereof.
  • Pages: 5
  • Words: 1436

Cirque du Soleil Company’s Marketing Strategy

However, to facilitate unceasing progress in the context of the contemporary global economy, the leader of an organization must set the company's priorities straight and define the niche that it will take in the target [...]
  • Pages: 5
  • Words: 1368

Ray-Ban Sunglasses: Product Marketing Mix

There is a considerable price differentiation of Ray-ban due to the fact that the sunglasses of the brand are comparatively high- priced in comparison to the competitors - this differentiation in pricing strategy has occurred [...]
  • Pages: 2
  • Words: 574

The Role of Brochures in Tourism and Marketing the Product

Thus, brochures are important for tourism operators to market their product because they are used to attract more customers, to provide the detailed information about the tour and services, to evoke the public's interest in [...]
  • 4
  • Pages: 6
  • Words: 1679

Almarai Corporation Marketing Plan

The purpose of this report is to analyze the company as well as the market where it operates within Saudi Arabia and to construct a marketing plan for Almarai's Laban dairy product brand for the [...]
  • Pages: 6
  • Words: 1661

Glovo’s Marketing Plan for the Polish Market

The Polish market is relatively new for the company, since Glovo started its activities in 2019, and this period is optimal for evaluating and adjusting the marketing strategy. This report provides information on the main [...]
  • Pages: 13
  • Words: 3552

Starbucks & Nescafé Products Consumer’s Interview

This report includes a brief description and analysis of the interview results and implications for the marketing strategy of the brand she chose and the alternative product she considered but did not buy.
  • Pages: 3
  • Words: 867

Monkey Cookies Company’s Promotion in Media

Owner: Local entrepreneurs that started the business on their own Founded in the UAE in 2008 Operations: Both sells and delivers freshly baked cookies Cookies have an assortment of styles and textures
  • Pages: 3
  • Words: 781

Real Team Football Club’s Business and Marketing Plan

Our mission: "Through commitment, Innovation, and Creativity to raise and sustain the brand of football success on the field by providing moral, physical and psychological support and ensuring financial stability of the group and the [...]
  • Pages: 4
  • Words: 1151

Elegant Mobile Salon: Marketing Plan

We intend to leverage innovation and personalized services as the primary competitive advantages of the salon. The salon will also offer manicure and pedicure services.
  • Pages: 13
  • Words: 3580

Flip-Flop Shoe Company Marketing Project in the UAE

The Flip-Flop shoe product's five-year digital marketing plan will target the young digerati and home user customers since they are the majority in the digital marketing platform within the UAE. The objective of the digital [...]
  • Pages: 10
  • Words: 2734

McDonald’s Research on Menu Preferences

At the end of the tour, the findings will be assembled and analyzed before being sent to the management. The above research will allow the company to develop a greater understanding of their qualitative results.
  • Pages: 2
  • Words: 545

Athleta Company’s Retail Marketing Plan

It also outlines present dynamics in the Canadian domain of clothing retail and provides readers with the insight, as to what should account for the company's marketing strategies in the targeted market. As of 2015, [...]
  • Pages: 8
  • Words: 2256

Nando Restaurant’s Expansion Marketing in Tenerife

It is generally observed that influences of Spanish on cultures of the Canary Islands are widespread and notable on traditions, customs, and other common cultures found the Islands, including Tenerife.
  • Pages: 9
  • Words: 2541

Food Truck Business Presentation

The overall cost is $29, but most of the ingredients are sold in packages, so the expenses and the number of servings will be higher.
  • Pages: 4
  • Words: 764

Sony Electronics: Basic Marketing Plan

4% of margin, this marketing plan will suggest a number of conditions & solution in how the company will market the required goods successfully by the year 2009 through a special attention in segmenting, targeting, [...]
  • Pages: 10
  • Words: 2469

Virgin Atlantic Airways’ Marketing Planning

This policy is one of the main strengths of the organization, and it ensures that the company can better plan its marketing activities and become more sustainable at a time when many people have to [...]
  • Pages: 7
  • Words: 1923

Modern Bakery in the UAE: Marketing Plan

The current marketing objective of Modern Bakery is the promotion of different types of healthy bread in order to become a leader in the market and provide customers with the high-quality and healthy products that [...]
  • Pages: 12
  • Words: 3439

Apple Company’s Marketing Plan

This goal is set in order to guarantee the growth of the company and the increase of its market share in the smartphone sector.
  • Pages: 29
  • Words: 8016

Full of Life Nonalcoholic Beverages: Business Plan

Coming up with a name for a company is one of the most critical components of a successful business plan; the name has to not only attract customers but also be representative of the entire [...]
  • Pages: 19
  • Words: 5324

Coffee Shop in the UAE: Business Plan

According to Stokes and Wilson, the mission statement helps in defining the direction of the business and what it seeks to achieve in the market.
  • Pages: 6
  • Words: 1654

Etihad Airways Product Strategy

In a nutshell, this is an attribute of a product that a client considers beneficial, and as such, renders it valuable to the beneficiary.
  • Pages: 2
  • Words: 596

The Tim Hortons Company’s Marketing Plan

In this case, introducing hamburgers to Tim Hortons will create value for the customers by providing them with a new and convenient way to get their burger fix.
  • Pages: 4
  • Words: 1105

Luxury Home Furniture: Marketing Research Proposal

To find out if a change in brand of furniture affects the relationship between the customers and the products. To investigate the impact of alteration in the brand of luxury furniture to consumer loyalty.
  • Pages: 10
  • Words: 2700

Johson & Johnson’s Marketing Strategy

Whatever the strategy, the longing is to know the clients so the association can all the more likely serve them and not dismiss their requirements and needs. With the advancement of the organization, the organization's [...]
  • Pages: 12
  • Words: 3075

Sand and Sky Skincare: Markets and Positioning Strategy

The aim of this market research is to analyze the Sand and Sky skincare business, its position, and differentiation tactics of entering the Indian market, as well as the possible social and cultural barriers and [...]
  • Pages: 8
  • Words: 2573

Four’N Twenty Pie Company’s Marketing Plan

The emergence of the international market has been followed by the rapid mixing and growth of countries; the local trading blocs configuration; the market economies formation; and benefits in communications technologies. Limitations of geographical market [...]
  • Pages: 9
  • Words: 2420

Reggie’s Luxury Wrist Watch: Marketing Plan

The first is the fact that Reggie's Luxury Wrist Watch can connect to both android and iOS phones using Bluetooth. As mentioned previously, the watch can also connect to both Windows and Mac computers.
  • Pages: 19
  • Words: 5216

Subaru Analyzes Customers’ Loyalty and Devotion

The present case study pursues two goals: to define the role that the marketing research plays in Subaru's operation and to identify the management-decision problem the corporation faces when assessing the consumers' needs.
  • Pages: 2
  • Words: 559

Kahawa Classic New Coffee Brand Marketing Plan

The market plan will be launched in other coffee shops after seeing the consumer reaction in our main distributor of our product which we have chosen to be Starbucks due the popularity of the franchise [...]
  • Pages: 13
  • Words: 3981

Student’s Personal Mini-Marketing Plan

To become a member of senior management in a leading investment management company by mastering both technical and fundamental tools and skills, and develop my brand name. To attain a graduate training position in an [...]
  • Pages: 6
  • Words: 1647

Red Bull Company’s Strengths and Advertising

It has to do with the fact that Red Bull's product is associated in the minds of its target audience with sports and "adventurous spirit," which is extremely important for "the young or the young [...]
  • 1
  • Pages: 3
  • Words: 858

Service Blueprint Corporation’ Marketing Project

This statement literally means that any business whether a service provider or a goods vendor must endeavor to learn, understand, and appreciate the fact that the aim of its existence is to satisfy the needs [...]
  • Pages: 4
  • Words: 1125

Salty Snacks Market in Australia

By the end of 2007, the salty snacks market reported total sales of US $ 16 billion and the market is expected to reach the level of US $ 21 billion in 2013, as reported [...]
  • Pages: 16
  • Words: 4338

Marketing plan for the folding table product

Therefore, applying the costing strategy, the company producing the new folding table will reduce the prices to a certain minimum in order to attract customers from this segment and achieve the aim of the quantity [...]
  • Pages: 9
  • Words: 2536

Marketing Project: McDonald’s

In this case, the aim of this strategy is to increase the level of sales in hamburger. Objectives The main objective of this marketing plan is to increase the level of the sales of the [...]
  • Pages: 17
  • Words: 4953

Tim Hortons Inc.’s Marketing Messaging

This paper will give actionable insights regarding the market research for Tim Hortens' ice cream cone project with diagnostic knowledge on the specific market that might impact the product and what that means for the [...]
  • Pages: 3
  • Words: 867

Multi-Brand Retail Online Store Business Plan

This framework of organizing the work of an online store is suitable for starting a business in trade, does not require large investments, and also allows testing the market and products.
  • Pages: 6
  • Words: 1526

Moonpig.com: Digital Marketing Plan

Moonpig.com is a UK-based e-retailer and pioneer in the online greeting cards market. A legal issue relevant to the UK online greeting industry includes regulations on product placement and promotions.
  • Pages: 15
  • Words: 3006

Tenpin Bowling Company’s Marketing Plan

Tenpin bowling is an industry on the surge due to a remarkable comeback of the sport and renewed interest from the young bowlers as well as the most recent attraction of entertainment bowling centers.
  • Pages: 7
  • Words: 1895

Make Up For Ever Company’s Marketing Plan

The current report analyzes the color cosmetics market in the United Arab Emirates and presents a marketing plan for an organic foundation produced by the brand Make Up For Ever.
  • Pages: 6
  • Words: 1737

Kingdom Dates Company’s Marketing Plan

Although it derives about 20% of its total sales from other markets outside the Saudi Kingdom, Kingdom Dates has failed to exploit massive opportunities in the regional and international markets. The local demand is stable, [...]
  • Pages: 15
  • Words: 3992

L’Oreal Company’s Content Marketing Strategy

L'Oreal is the organization that operates in beauty and cosmetics industry for many years already and remains competitive due to its innovative products that appeal to the world's population.
  • Pages: 15
  • Words: 4156

Lenovo Company Marketing Plan

The marketing plan objectives for this product are difficult to quantify because market data is not fully available to the public.
  • Pages: 3
  • Words: 1014

Marketing Campaign: Communication Strategy

In this case, the developers should explain the main benefits that can be offered by this application. In particular, one should answer the questions that can be of great concern to the clients.
  • Pages: 3
  • Words: 864

Product Place: Lush Location Strategy

Due to the unique characteristics of the Lush Company's industry of operation, it is vital to balance the elements of intangibility, inseparability, and heterogeneity in the 4Ps of its market mix.
  • Pages: 2
  • Words: 652

Volkswagen: International Marketing in China and the UK

The target group has a peculiar buying motive for the Volkswagen Polo product since the company incorporated the aspects of green living in this automobile model that rhyme with the conservative culture of the Chinese.
  • Pages: 13
  • Words: 3665

Product Innovation and Management

The first theory that best describes the success of the Intel Corporation and its success story in the development and marketing of the Intel Core I 7-5000 series processor is the 4Cs marketing theory.
  • Pages: 10
  • Words: 2843

Marketing Insights: Value, Leadership and Strategy

In this work, the businessman describes how he followed the path of transformation and sought to restructure the work of the company by focusing on marketing solutions designed to revive the interest of target consumers [...]
  • Pages: 3
  • Words: 850

The Conscious Marketer: Example of Coca-Cola

The study will identify the merits of the Coca-Cola brand and the fundamentals of the company's success. What makes a brand successful is the quality of the products, the uniqueness of the name, and how [...]
  • Pages: 4
  • Words: 1159

Marketing Management: Project Overview

The competitive market environment in which the restaurant business operates involves the marketing of the restaurant. The orientation of the marketing tools of this restaurant to the requirements of specific market segments of national food.
  • Pages: 3
  • Words: 852

The #LOTRLive Firm’s Marketing and Social Media Project

The Warner Bros corporation, the producer of most of the movie and video-games adaptations, holds strong positions on the market. However, spread of piracy, and social and political landscapes provide a space for improvement.#LOTRLive is [...]
  • Pages: 3
  • Words: 658

Marketing Plan: Nike Case Study

In this paper, it was possible to identify the strengths and weaknesses of Nike, as well as business growth opportunities and external threats.
  • Pages: 3
  • Words: 904

NCC Company Creating Marketing Materials

Nevertheless, the mentioned factor implies the necessity to develop a plan for recovery after the crisis, which should include initiatives on increasing the market share of the NCC in the future.
  • Pages: 3
  • Words: 900

Ventura Hills Group’s Marketing Plan for Elderly

The company will utilize strategic partnerships and online marketing to meet its plans and clients'. Its website will contain a complete description of the various services provided, the company's vision and mission, as well as [...]
  • Pages: 4
  • Words: 1104

Marketing Plan Timeline: Press Waffles

This aim can be accomplished within the first month of the marketing campaign, during which the notions of enhanced customer experience and the uniqueness of the product will be translated.
  • Pages: 2
  • Words: 560

AeroShield Market Research

Given the types of business analytics, the best option to analyze the collected data for the window market in the US is predictive analysis.
  • Pages: 1
  • Words: 346

Amnox: Export Marketing Plan

Amnox is a private limited company which is located in Washington, US. This paper entails an export business plan in relation to the couch.
  • Pages: 15
  • Words: 1998

Choosetheprice Website’s Marketing Plan

ChooseThePrice.com also does not justify the accuracy or correctness of information. Users have the access to site all the time from any where and allowed to edit their information.
  • Pages: 6
  • Words: 1877
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