Marketing Project Essay Examples and Topics

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315 samples

Cotton On: Growing Retail Brands

The economy of Australia is sophisticated and modern and the country is incorporated into the global economy as it is center for commerce and finance in the region.
  • Pages: 8
  • Words: 2268

Hershey’s Chocolate Company’s Market Segmentation

The relevance of segmentation to Hershey's Segmentation is relevant to Hershey's continued dominance of the chocolate and peanut butter business. Surely, Hershey's is catering to the global chocolate and peanut butter market segment.
  • Pages: 8
  • Words: 1971

The Role of Brochures in Tourism and Marketing the Product

Thus, brochures are important for tourism operators to market their product because they are used to attract more customers, to provide the detailed information about the tour and services, to evoke the public's interest in [...]
  • 4
  • Pages: 6
  • Words: 1679

Monster Energy Company’s Marketing Strategies

In spite of applying all approaches to the market segmentation in order to promote the product, including demographic, geographic, behavioral, and psychographic segmentation, Monster Energy accentuates the use of demographic and behavioral analysis.
  • Pages: 2
  • Words: 558

Paper Towel Absorbency Characteristics

The independent variable is the weight of water that will be absorbed by the different towels, and the dependent variable is associated with the number of samples and the price of the towels.
  • Pages: 4
  • Words: 915

Cirque du Soleil Company’s Marketing Strategy

However, to facilitate unceasing progress in the context of the contemporary global economy, the leader of an organization must set the company's priorities straight and define the niche that it will take in the target [...]
  • Pages: 5
  • Words: 1368

Coffee Shop in the UAE: Business Plan

According to Stokes and Wilson, the mission statement helps in defining the direction of the business and what it seeks to achieve in the market.
  • Pages: 6
  • Words: 1654

Almarai Corporation Marketing Plan

The purpose of this report is to analyze the company as well as the market where it operates within Saudi Arabia and to construct a marketing plan for Almarai's Laban dairy product brand for the [...]
  • Pages: 6
  • Words: 1661

Morrison Supermarkets: Marketing Planning and Promotion

The purpose of this report is to prepare a marketing plan to amend, improve, and extend the existing policies and practices of Morrison Supermarkets and develop a promotional policy in due course; so, the report [...]
  • Pages: 16
  • Words: 4416

Emirates Airlines’ SWOT, Marketing Mix and Plan

The airline is also a provider of in-flight catering and accommodation for passengers and IT services. The airline, through the in-flight catering unit, provides catering services to corporate clients and teams.
  • Pages: 6
  • Words: 1706

Cake Plus Bakery’s Marketing Plan

To sustain the current level of net profit margins and increase revenues, Cakes Plus plans to invest in marketing, branding, product, and service diversification.
  • Pages: 7
  • Words: 1997

Moonpig.com: Digital Marketing Plan

Moonpig.com is a UK-based e-retailer and pioneer in the online greeting cards market. A legal issue relevant to the UK online greeting industry includes regulations on product placement and promotions.
  • Pages: 15
  • Words: 3006

Wagamama Brand’s International Marketing in Barcelona

Barcelona food industry is one of the most successful in the region because it is generally driven by a culture of eating, excellent chefs, healthy and fresh Mediterranean cuisines, and the growing demands from locals [...]
  • Pages: 9
  • Words: 2510

Promotional Strategy for Best Clothing

The clothing market in the United Kingdom is perceived to be very competitive; with most of the clothing companies being large-scale, they can easily lower the prices of their clothes to take control of the [...]
  • Pages: 12
  • Words: 3478

Glovo’s Marketing Plan for the Polish Market

The Polish market is relatively new for the company, since Glovo started its activities in 2019, and this period is optimal for evaluating and adjusting the marketing strategy. This report provides information on the main [...]
  • Pages: 13
  • Words: 3552

Elegant Mobile Salon: Marketing Plan

We intend to leverage innovation and personalized services as the primary competitive advantages of the salon. The salon will also offer manicure and pedicure services.
  • Pages: 13
  • Words: 3580

Qatar Airways’ Electronic Marketing Plan

The demand for online functionality is expected to increase with the growing internet presence in the country, and the experience of using services of companies from other markets.
  • Pages: 5
  • Words: 1507

Tenpin Bowling Company’s Marketing Plan

Tenpin bowling is an industry on the surge due to a remarkable comeback of the sport and renewed interest from the young bowlers as well as the most recent attraction of entertainment bowling centers.
  • Pages: 7
  • Words: 1895

Cold Stone Creamery Marketing Plan

The first point in developing the franchisee of Cold Stone Creamery is to create the logo of the new company and conduct the branding thereof.
  • Pages: 5
  • Words: 1436

Athleta Company’s Retail Marketing Plan

It also outlines present dynamics in the Canadian domain of clothing retail and provides readers with the insight, as to what should account for the company's marketing strategies in the targeted market. As of 2015, [...]
  • Pages: 8
  • Words: 2256

Vodafone’s Brand Health Tracking and Marketing

To achieve the objectives of the study, the researcher will compare Vodafone to Telstra in terms of brand health. The researcher expects to interview a sample of 100 random people to obtain data that would [...]
  • Pages: 9
  • Words: 2466

Blackmores’ Marketing Situation and Operation Plan

The introductory part provides some background information and the analysis of the current situation with the help of SWOT so that the readers might get acquainted with the main aspects of the company's performance.
  • 5
  • Pages: 8
  • Words: 2191

Reggie’s Luxury Wrist Watch: Marketing Plan

The first is the fact that Reggie's Luxury Wrist Watch can connect to both android and iOS phones using Bluetooth. As mentioned previously, the watch can also connect to both Windows and Mac computers.
  • Pages: 19
  • Words: 5216

ASOS Fashion Company’s Market Entry Into Dubai

The purpose of the report is to highlight the appropriate market entry strategy for ASOS in Dubai. The report considers the business, industry, and consumer factors affecting the suitability of the business location.
  • Pages: 5
  • Words: 1520

Apple Company’s Marketing Plan

This goal is set in order to guarantee the growth of the company and the increase of its market share in the smartphone sector.
  • Pages: 29
  • Words: 8016

Accor Hotels’ Marketing Strategy

In this study, it will be necessary to investigate the internal and external environmental factors that affect the normal operations of the firm.
  • 5
  • Pages: 6
  • Words: 1563

Real Team Football Club’s Business and Marketing Plan

Our mission: "Through commitment, Innovation, and Creativity to raise and sustain the brand of football success on the field by providing moral, physical and psychological support and ensuring financial stability of the group and the [...]
  • Pages: 4
  • Words: 1151

Anthropology and Marketing: KFC Company

Marketing is also known as the anthropology of consumption and turns out to be a key aspect of critical thinking regarding the economy, globalization, human behaviors, and cultural needs of consumers.
  • Pages: 2
  • Words: 511

Starbucks & Nescafé Products Consumer’s Interview

This report includes a brief description and analysis of the interview results and implications for the marketing strategy of the brand she chose and the alternative product she considered but did not buy.
  • Pages: 3
  • Words: 867

Range Rover SVR Market Planning

The new product, the 2016 Range Rover Sport SVR, is unique and meets the needs of its target market perfectly well.
  • Pages: 10
  • Words: 2900

Nando Restaurant’s Expansion Marketing in Tenerife

It is generally observed that influences of Spanish on cultures of the Canary Islands are widespread and notable on traditions, customs, and other common cultures found the Islands, including Tenerife.
  • Pages: 9
  • Words: 2541

Full of Life Nonalcoholic Beverages: Business Plan

Coming up with a name for a company is one of the most critical components of a successful business plan; the name has to not only attract customers but also be representative of the entire [...]
  • Pages: 19
  • Words: 5324

Salty Snacks Market in Australia

By the end of 2007, the salty snacks market reported total sales of US $ 16 billion and the market is expected to reach the level of US $ 21 billion in 2013, as reported [...]
  • Pages: 16
  • Words: 4338

Food Truck Business Presentation

The overall cost is $29, but most of the ingredients are sold in packages, so the expenses and the number of servings will be higher.
  • Pages: 4
  • Words: 764

Spear Brand Foot Wear Business Proposal

Inventory balances are projected using the monthly cost of sales, which is multiplied by 12 months, and the result is divided by inventory turnover per year The sales revenues were forecasted based on the actual [...]
  • Pages: 9
  • Words: 1175

Red Bull Company’s Strengths and Advertising

It has to do with the fact that Red Bull's product is associated in the minds of its target audience with sports and "adventurous spirit," which is extremely important for "the young or the young [...]
  • 1
  • Pages: 3
  • Words: 858

Marketing of Apple Products in UK

The Apple Company has grown to become one of the most recognized brands in the world. The brands of the company are easily identifiable in the market, and many people are willing to re-buy from [...]
  • Pages: 7
  • Words: 1947

The Conscious Marketer: Example of Coca-Cola

The study will identify the merits of the Coca-Cola brand and the fundamentals of the company's success. What makes a brand successful is the quality of the products, the uniqueness of the name, and how [...]
  • Pages: 4
  • Words: 1159

Johson & Johnson’s Marketing Strategy

Whatever the strategy, the longing is to know the clients so the association can all the more likely serve them and not dismiss their requirements and needs. With the advancement of the organization, the organization's [...]
  • Pages: 12
  • Words: 3075

SmartBrew: Marketing Group Project

The milk compartment is always kept cold and is divided into a few different sections so you can enjoy your coffee with the milk of your choice. As it is synchronized with the coffee machine, [...]
  • Pages: 6
  • Words: 1687

Miami Bakery’s Marketing Plan Development

Secondly, unlike competitors, the management of the enterprise in question seeks to adhere to the strategy of price retention, which will ensure stable demand and provide an opportunity to increase the number of regular customers.
  • Pages: 8
  • Words: 2261

Glo Bus Company’s Pricing Strategy and Brand Image

These aspects include such items as the pricing strategy of the future enterprise, the way in which the image of the company will be created and maintained, and the manner in which additional market share [...]
  • Pages: 2
  • Words: 590

Ajman Net Internet Cafe Marketing Plan

The firm will acquire state of the art furniture to encourage customers to spend more time in the establishment. This approach will be used to improve the value proposition of services the firm offers in [...]
  • Pages: 5
  • Words: 1354

Marketing plan for the folding table product

Therefore, applying the costing strategy, the company producing the new folding table will reduce the prices to a certain minimum in order to attract customers from this segment and achieve the aim of the quantity [...]
  • Pages: 9
  • Words: 2536

Volkswagen: International Marketing in China and the UK

The target group has a peculiar buying motive for the Volkswagen Polo product since the company incorporated the aspects of green living in this automobile model that rhyme with the conservative culture of the Chinese.
  • Pages: 13
  • Words: 3665

Sand and Sky Skincare: Markets and Positioning Strategy

The aim of this market research is to analyze the Sand and Sky skincare business, its position, and differentiation tactics of entering the Indian market, as well as the possible social and cultural barriers and [...]
  • Pages: 8
  • Words: 2573

Sony Electronics: Basic Marketing Plan

4% of margin, this marketing plan will suggest a number of conditions & solution in how the company will market the required goods successfully by the year 2009 through a special attention in segmenting, targeting, [...]
  • Pages: 10
  • Words: 2469

Make Up For Ever Company’s Marketing Plan

The current report analyzes the color cosmetics market in the United Arab Emirates and presents a marketing plan for an organic foundation produced by the brand Make Up For Ever.
  • Pages: 6
  • Words: 1737

Orthopedic Service Line’s Marketing Plan

Essentially, the marketing plan of the new Orthopedic Service Line aims to: Improve patient outcomes and satisfaction through the delivery of patient-centered quality services and collaborative relationships.
  • Pages: 14
  • Words: 3765

Virgin Atlantic Airways’ Marketing Planning

This policy is one of the main strengths of the organization, and it ensures that the company can better plan its marketing activities and become more sustainable at a time when many people have to [...]
  • Pages: 7
  • Words: 1923

Kahawa Classic New Coffee Brand Marketing Plan

The market plan will be launched in other coffee shops after seeing the consumer reaction in our main distributor of our product which we have chosen to be Starbucks due the popularity of the franchise [...]
  • Pages: 13
  • Words: 3981

Student’s Personal Mini-Marketing Plan

To become a member of senior management in a leading investment management company by mastering both technical and fundamental tools and skills, and develop my brand name. To attain a graduate training position in an [...]
  • Pages: 6
  • Words: 1647

CarServ Mobile Application and Its Business Plan

CarServ is one of its kind mobile applications that will bridge gaps that exist between every-drivers and owner of repair and maintenance services.the application is being released to the general public shortly, to build [...]
  • Pages: 12
  • Words: 2788

Kingdom Dates Company’s Marketing Plan

Although it derives about 20% of its total sales from other markets outside the Saudi Kingdom, Kingdom Dates has failed to exploit massive opportunities in the regional and international markets. The local demand is stable, [...]
  • Pages: 15
  • Words: 3992

The Sweet Bits Company: Marketing Plan

With a focus on quality and the willingness to cater to the needs of the target audience to the greatest extent possible, the entrepreneurship has rather big chances to gain recognition among the local customers.
  • Pages: 5
  • Words: 1464

Takeaway Food in Saudi Arabia: Business Plan

The Saudi government has diversified its economy to the private sector involvement especially in the food production. The main drivers of the food sector in Saudi Arabia are its huge population and the increased growth [...]
  • Pages: 14
  • Words: 3824

Dubai Apple Store’s Marketing Mix

The first Apple Store in the Middle East stands out from the rest of Apple Stores by its Unique Design: The design was developed by Foster + Partners The store's design is dominated by green [...]
  • Pages: 9
  • Words: 951

Etihad Airways Product Strategy

In a nutshell, this is an attribute of a product that a client considers beneficial, and as such, renders it valuable to the beneficiary.
  • Pages: 2
  • Words: 596

TOMS Shoes Marketing Project

This report provides an analysis of the TOMS Shoes marketing project and how its marketing is unique from the competitors. The marketing structure of the TOMS Shoes Company is not dependent on the traditional approaches [...]
  • Pages: 2
  • Words: 538

Marketing Insights: Value, Leadership and Strategy

In this work, the businessman describes how he followed the path of transformation and sought to restructure the work of the company by focusing on marketing solutions designed to revive the interest of target consumers [...]
  • Pages: 3
  • Words: 850

Marketing Management: Project Overview

The competitive market environment in which the restaurant business operates involves the marketing of the restaurant. The orientation of the marketing tools of this restaurant to the requirements of specific market segments of national food.
  • Pages: 3
  • Words: 852

The Tim Hortons Company’s Marketing Plan

In this case, introducing hamburgers to Tim Hortons will create value for the customers by providing them with a new and convenient way to get their burger fix.
  • Pages: 4
  • Words: 1105

Tim Hortons Inc.’s Marketing Messaging

This paper will give actionable insights regarding the market research for Tim Hortens' ice cream cone project with diagnostic knowledge on the specific market that might impact the product and what that means for the [...]
  • Pages: 3
  • Words: 867

The #LOTRLive Firm’s Marketing and Social Media Project

The Warner Bros corporation, the producer of most of the movie and video-games adaptations, holds strong positions on the market. However, spread of piracy, and social and political landscapes provide a space for improvement.#LOTRLive is [...]
  • Pages: 3
  • Words: 658

Marketing Plan: Nike Case Study

In this paper, it was possible to identify the strengths and weaknesses of Nike, as well as business growth opportunities and external threats.
  • Pages: 3
  • Words: 904

Multi-Brand Retail Online Store Business Plan

This framework of organizing the work of an online store is suitable for starting a business in trade, does not require large investments, and also allows testing the market and products.
  • Pages: 6
  • Words: 1526

NCC Company Creating Marketing Materials

Nevertheless, the mentioned factor implies the necessity to develop a plan for recovery after the crisis, which should include initiatives on increasing the market share of the NCC in the future.
  • Pages: 3
  • Words: 900

Ventura Hills Group’s Marketing Plan for Elderly

The company will utilize strategic partnerships and online marketing to meet its plans and clients'. Its website will contain a complete description of the various services provided, the company's vision and mission, as well as [...]
  • Pages: 4
  • Words: 1104

Marketing Plan Timeline: Press Waffles

This aim can be accomplished within the first month of the marketing campaign, during which the notions of enhanced customer experience and the uniqueness of the product will be translated.
  • Pages: 2
  • Words: 560

Luxury Home Furniture: Marketing Research Proposal

To find out if a change in brand of furniture affects the relationship between the customers and the products. To investigate the impact of alteration in the brand of luxury furniture to consumer loyalty.
  • Pages: 10
  • Words: 2700

AeroShield Market Research

Given the types of business analytics, the best option to analyze the collected data for the window market in the US is predictive analysis.
  • Pages: 1
  • Words: 346

Amnox: Export Marketing Plan

Amnox is a private limited company which is located in Washington, US. This paper entails an export business plan in relation to the couch.
  • Pages: 15
  • Words: 1998

Choosetheprice Website’s Marketing Plan

ChooseThePrice.com also does not justify the accuracy or correctness of information. Users have the access to site all the time from any where and allowed to edit their information.
  • Pages: 6
  • Words: 1877
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