Marketing Project Essay Examples and Topics

Personal selling - This is the oral presentation of a product or service to a potential buyer with the aim of persuading him/her to buying the product or service.

Marketing strategy development This stage entails formulating a marketing strategy that will be used in the process of introducing the product to the market.

Etihad is a leading airline in the global flight arena, and it offers some of the safest and most affordable flights to its passengers.

Thus, brochures are important for tourism operators to market their product because they are used to attract more customers, to provide the detailed information about the tour and services, to evoke the public's interest in [...]

The relevance of segmentation to Hershey's Segmentation is relevant to Hershey's continued dominance of the chocolate and peanut butter business. Surely, Hershey's is catering to the global chocolate and peanut butter market segment.

The economy of Australia is sophisticated and modern and the country is incorporated into the global economy as it is center for commerce and finance in the region.

In spite of applying all approaches to the market segmentation in order to promote the product, including demographic, geographic, behavioral, and psychographic segmentation, Monster Energy accentuates the use of demographic and behavioral analysis.

The airline is also a provider of in-flight catering and accommodation for passengers and IT services. The airline, through the in-flight catering unit, provides catering services to corporate clients and teams.

By marketing the fruit loops within the domestic and foreign market, the firm intends to increase its profit with a margin of 35% within a period of one year.

The reason for such an attitude lies within the number of steps that the company has taken to meet the changing trends in customer behavior.

The independent variable is the weight of water that will be absorbed by the different towels, and the dependent variable is associated with the number of samples and the price of the towels.

The purpose of this report is to analyze the company as well as the market where it operates within Saudi Arabia and to construct a marketing plan for Almarai's Laban dairy product brand for the [...]

The Polish market is relatively new for the company, since Glovo started its activities in 2019, and this period is optimal for evaluating and adjusting the marketing strategy. This report provides information on the main [...]

Whatever the strategy, the longing is to know the clients so the association can all the more likely serve them and not dismiss their requirements and needs. With the advancement of the organization, the organization's [...]

In order to improve the service delivery process, it is vital to have a clear understanding of the different components and how they interact.

The project will be implemented and supervised by a team appointed by the project manager in consultation with the project's sponsor, Mr.

This goal is set in order to guarantee the growth of the company and the increase of its market share in the smartphone sector.

The restaurant will offer special servings of all the dishes but in considerable portions for kids. This big number will lead to the attainment of high profits for the restaurant.

The introductory part provides some background information and the analysis of the current situation with the help of SWOT so that the readers might get acquainted with the main aspects of the company's performance.

According to Stokes and Wilson, the mission statement helps in defining the direction of the business and what it seeks to achieve in the market.

Barcelona food industry is one of the most successful in the region because it is generally driven by a culture of eating, excellent chefs, healthy and fresh Mediterranean cuisines, and the growing demands from locals [...]

The purpose of this report is to prepare a marketing plan to amend, improve, and extend the existing policies and practices of Morrison Supermarkets and develop a promotional policy in due course; so, the report [...]

Moonpig.com is a UK-based e-retailer and pioneer in the online greeting cards market. A legal issue relevant to the UK online greeting industry includes regulations on product placement and promotions.

First of all, it is relevant to conduct the situation analysis of Amazon in general and the Kindle product line in particular.

The business plan will target the customers in the low economic segment and corporate bodies around the region of Nova Scotia and beyond.

Although it derives about 20% of its total sales from other markets outside the Saudi Kingdom, Kingdom Dates has failed to exploit massive opportunities in the regional and international markets. The local demand is stable, [...]

Our mission: "Through commitment, Innovation, and Creativity to raise and sustain the brand of football success on the field by providing moral, physical and psychological support and ensuring financial stability of the group and the [...]

We intend to leverage innovation and personalized services as the primary competitive advantages of the salon. The salon will also offer manicure and pedicure services.

This will depend on the nature of the goods as forces demand and supply will be dictated by the type of the products in question.

The goal here is to reduce the negative impacts that the weaknesses and threats surrounding an organisation may have on the success of the organisation.

A drop in the number of Gulf Air flights to DIA in the 1980s led to the launch and incorporation of Emirates Airlines in 1985 through a government decree.

CarServ is one of its kind mobile applications that will bridge gaps that exist between every-drivers and owner of repair and maintenance services.the application is being released to the general public shortly, to build [...]

To ensure the success of the product, Tiffany & Company needs to use consumer behavior analysis and a good marketing strategy.

Coming up with a name for a company is one of the most critical components of a successful business plan; the name has to not only attract customers but also be representative of the entire [...]

The objective of this research paper was to establish the impact of e-marketing on consumers' attitudes towards Emirates Airline's products in the global arena.

In addition, an analysis of the customer demand will be carried out in the target market in order to identify the items that are required traditionally by the target audience.

On the other hand, the company has been in the trade for a longer period of time and thus has more market information than the case of Galito's.

The marketing plan objectives for this product are difficult to quantify because market data is not fully available to the public.

There is a considerable price differentiation of Ray-ban due to the fact that the sunglasses of the brand are comparatively high- priced in comparison to the competitors - this differentiation in pricing strategy has occurred [...]

Tenpin bowling is an industry on the surge due to a remarkable comeback of the sport and renewed interest from the young bowlers as well as the most recent attraction of entertainment bowling centers.

Like other global corporation, Krispy Kreme, now deserves the acceptability to the indigenous and local people Krispy Kreme sells doughnuts in most states of America.'Krispy Kreme doughnuts' brings its reputation from America to every part [...]

The team competes in Major League Baseball and represents the American League East division, and it is the only club in MLB that is not from the United States.

This report includes a brief description and analysis of the interview results and implications for the marketing strategy of the brand she chose and the alternative product she considered but did not buy.

It is generally observed that influences of Spanish on cultures of the Canary Islands are widespread and notable on traditions, customs, and other common cultures found the Islands, including Tenerife.

The measure of success in the marketing strategies applied in the institution is the number of students enrolling in the various courses.

Comparatively, its existing opportunities include the use of innovation and a strong market position in the low-end segment of the automobile market.

However, to facilitate unceasing progress in the context of the contemporary global economy, the leader of an organization must set the company's priorities straight and define the niche that it will take in the target [...]

Through the use of its powerful business model, this company continues to support and fulfill the emerging needs of many customers from every part of the world.

L'Oreal is the organization that operates in beauty and cosmetics industry for many years already and remains competitive due to its innovative products that appeal to the world's population.

This statement literally means that any business whether a service provider or a goods vendor must endeavor to learn, understand, and appreciate the fact that the aim of its existence is to satisfy the needs [...]

The clothing market in the United Kingdom is perceived to be very competitive; with most of the clothing companies being large-scale, they can easily lower the prices of their clothes to take control of the [...]

The milk compartment is always kept cold and is divided into a few different sections so you can enjoy your coffee with the milk of your choice. As it is synchronized with the coffee machine, [...]

4% of margin, this marketing plan will suggest a number of conditions & solution in how the company will market the required goods successfully by the year 2009 through a special attention in segmenting, targeting, [...]

The purpose of the report is to highlight the appropriate market entry strategy for ASOS in Dubai. The report considers the business, industry, and consumer factors affecting the suitability of the business location.

It is true that the product offers the normal service of helping the physically challenged move from one region to the other.

The Apple Company has grown to become one of the most recognized brands in the world. The brands of the company are easily identifiable in the market, and many people are willing to re-buy from [...]

The overall cost is $29, but most of the ingredients are sold in packages, so the expenses and the number of servings will be higher.

The aim of this market research is to analyze the Sand and Sky skincare business, its position, and differentiation tactics of entering the Indian market, as well as the possible social and cultural barriers and [...]

The first point in developing the franchisee of Cold Stone Creamery is to create the logo of the new company and conduct the branding thereof.

The first is the fact that Reggie's Luxury Wrist Watch can connect to both android and iOS phones using Bluetooth. As mentioned previously, the watch can also connect to both Windows and Mac computers.

The current report analyzes the color cosmetics market in the United Arab Emirates and presents a marketing plan for an organic foundation produced by the brand Make Up For Ever.

The present case study pursues two goals: to define the role that the marketing research plays in Subaru's operation and to identify the management-decision problem the corporation faces when assessing the consumers' needs.

It also outlines present dynamics in the Canadian domain of clothing retail and provides readers with the insight, as to what should account for the company's marketing strategies in the targeted market. As of 2015, [...]

The concept of the marketing mix is one of the most basic concepts of business, and yet it plays a paramount role in success or failure of a company.

In many ways, the customers would prefer to be able to go to the store and buy organic products there rather than order them online because it is a specific sector of the market, and [...]

The objective of the first campaign is to draw consumers' attention to labeling and nutrition facts to increase awareness and promote a healthy culture.

By the end of 2007, the salty snacks market reported total sales of US $ 16 billion and the market is expected to reach the level of US $ 21 billion in 2013, as reported [...]

It is especially true in the light of the upcoming Expo 2020 that is expected to boost the demand for the workforce despite the oil prices plunge.

The product will also support the needs of different customers. This approach will encourage more customers to purchase the new product.

Amnox is a private limited company which is located in Washington, US. This paper entails an export business plan in relation to the couch.

The major resources required and costs that will be incurred by the store are summarized in the table below: From the table above, the overall monthly cost of setting up the new retail store is [...]

Segmentation for a MP3 player for aged people will be used to understand individual customers in the sports market place and to group them together to form distinct segments which are identifiable, accessible and substantial.

Secondly, unlike competitors, the management of the enterprise in question seeks to adhere to the strategy of price retention, which will ensure stable demand and provide an opportunity to increase the number of regular customers.

The purpose of this paper is to discuss what other companies can emulate from Starbucks and specify what it can do better in regards to the current mobile marketing efforts.

Such a strategy offers customers the opportunity to select this company's pizzas that are reasonably priced, tasty, and customized in terms of sizes.

Owner: Local entrepreneurs that started the business on their own Founded in the UAE in 2008 Operations: Both sells and delivers freshly baked cookies Cookies have an assortment of styles and textures

They are differentiated by the methods of collection and also by the kind of information collected. This is inclusive of both the primary and secondary data.

I examined the history of EICMP, the range of products it manufactures, the reputation of the organization, its production facilities and their power, and the positions of the company in the local market and in [...]

The firm would find it easy to specialize in this segment and provide products that best meet the expectation of the market.

The identified phenomenon can be defined as rather impressive given the vast range of competitors with which the company has to deal in the context of the global economy.

The current marketing objective of Modern Bakery is the promotion of different types of healthy bread in order to become a leader in the market and provide customers with the high-quality and healthy products that [...]

Ice cream needs to be viewed as a product that can survive in the realm of the global food industry on its own and not as an addition to a three-meal course.

I also investigate the validity of the assumptions underlying the marketing strategy and provide recommendations on how to improve the company's marketing campaign.

To sustain the current level of net profit margins and increase revenues, Cakes Plus plans to invest in marketing, branding, product, and service diversification.

The marketing promotional strategy of Ralph Lauren & Bose Special Edition should focus on spreading the worth and importance of the two brands and their products to the targeted consumers.

The demand for online functionality is expected to increase with the growing internet presence in the country, and the experience of using services of companies from other markets.

With a focus on quality and the willingness to cater to the needs of the target audience to the greatest extent possible, the entrepreneurship has rather big chances to gain recognition among the local customers.

The firm will acquire state of the art furniture to encourage customers to spend more time in the establishment. This approach will be used to improve the value proposition of services the firm offers in [...]

The apartments will be positioned as affordable, high-quality residential properties to attract the middle class and the affluent in various markets. The luxury apartments will be produced for the middle class in the UAE and [...]

Therefore, applying the costing strategy, the company producing the new folding table will reduce the prices to a certain minimum in order to attract customers from this segment and achieve the aim of the quantity [...]

The target group has a peculiar buying motive for the Volkswagen Polo product since the company incorporated the aspects of green living in this automobile model that rhyme with the conservative culture of the Chinese.

The website will be designed in such a way that it can attract the eyes of the viewers and make them curious of what is offered in Professional Hair care Company. Since this is a [...]

However, the subsequent study of the academic source made me change my mind by creating "demand frenzies," marketing specialists merely cater to the specific needs of consumers' minds rather than act unethically.

This aim can be accomplished within the first month of the marketing campaign, during which the notions of enhanced customer experience and the uniqueness of the product will be translated.

Trying to attract more attention to the new location, the management of the restaurant created a blog available at the company's official website.

Therefore, in the course of choosing the proper marketing technique for the company's product, it has been decided that the emphasis must lie on the fact that the clothes are produced manually; hence the name, [...]

In this study, it will be necessary to investigate the internal and external environmental factors that affect the normal operations of the firm.

The Purpose of this study is to understand that how the Emirates Airline can increase the number of their loyal customer with the help of the Skyward program.

The company has the secrecy of retention where it is able to retain the image of beauty using the images of top models in the America.

It is also easy to reach a larger target market internationally since the internet is not limited to distance as compared to other forms of marketing that are limited to the individual customer's preferences.

My sole purpose of starting Polished Diaper Cakes was to turn an ordinary baby shower gift and turn it into something more spectacular.

Due to the unique characteristics of the Lush Company's industry of operation, it is vital to balance the elements of intangibility, inseparability, and heterogeneity in the 4Ps of its market mix.

In this work, the businessman describes how he followed the path of transformation and sought to restructure the work of the company by focusing on marketing solutions designed to revive the interest of target consumers [...]

The study will identify the merits of the Coca-Cola brand and the fundamentals of the company's success. What makes a brand successful is the quality of the products, the uniqueness of the name, and how [...]

The motto is from the edge to the line, an association that indicates that the organization aims to provide public Healthcare professionals with the best medical care during their worst times.

The competitive market environment in which the restaurant business operates involves the marketing of the restaurant. The orientation of the marketing tools of this restaurant to the requirements of specific market segments of national food.

It is recommended to consider recruiting celebrities of Indian American descent and opening the company's stores in the U.S.reservations. The two strategies that can help D&G in this campaign are recruiting Native American celebrities for [...]

The purpose of this marketing push is to resurrect and get the business's live-in services back up and running. The following are some potential goals for marketing: Goal 1: Establish an interest in opportunities that [...]

The coordination among teams in the various stations fosters effectively addressing the needs of the families, mainly short-term housing and skills training fit to secure employment. To assist in the transition of families and individuals [...]

In this case, introducing hamburgers to Tim Hortons will create value for the customers by providing them with a new and convenient way to get their burger fix.

The company aims to constantly surprise its customers and puts much effort and money into providing the best possible customer service to win the loyalty of current and potential buyers.

The proposed business will function in the catering sector and provide services and products of Mexican cuisine in a more fast-food-oriented manner.

The company challenges current users to make videos using GoPro cameras and submit footages to be operated in the business's marketing.

This paper will give actionable insights regarding the market research for Tim Hortens' ice cream cone project with diagnostic knowledge on the specific market that might impact the product and what that means for the [...]

The Warner Bros corporation, the producer of most of the movie and video-games adaptations, holds strong positions on the market. However, spread of piracy, and social and political landscapes provide a space for improvement.#LOTRLive is [...]

In this paper, it was possible to identify the strengths and weaknesses of Nike, as well as business growth opportunities and external threats.

Agile change management approach can be applied to ensure successful implementation of the change, because it is a flexible model that allows continuous improvement and development of the systems.

The main purpose of the assessment is to analyze the company's market shaping strategies with an emphasis on the underlying mechanisms designed to increase the overall comprehension of the market forces.

This framework of organizing the work of an online store is suitable for starting a business in trade, does not require large investments, and also allows testing the market and products.

Nevertheless, the mentioned factor implies the necessity to develop a plan for recovery after the crisis, which should include initiatives on increasing the market share of the NCC in the future.