Marketing Project Essay Examples and Topics

The economy of Australia is sophisticated and modern and the country is incorporated into the global economy as it is center for commerce and finance in the region.

Thus, brochures are important for tourism operators to market their product because they are used to attract more customers, to provide the detailed information about the tour and services, to evoke the public's interest in [...]

Marketing strategy development This stage entails formulating a marketing strategy that will be used in the process of introducing the product to the market.

Personal selling - This is the oral presentation of a product or service to a potential buyer with the aim of persuading him/her to buying the product or service.

The relevance of segmentation to Hershey's Segmentation is relevant to Hershey's continued dominance of the chocolate and peanut butter business. Surely, Hershey's is catering to the global chocolate and peanut butter market segment.

The emergence of the international market has been followed by the rapid mixing and growth of countries; the local trading blocs configuration; the market economies formation; and benefits in communications technologies. Limitations of geographical market [...]

The introductory part provides some background information and the analysis of the current situation with the help of SWOT so that the readers might get acquainted with the main aspects of the company's performance.

In spite of applying all approaches to the market segmentation in order to promote the product, including demographic, geographic, behavioral, and psychographic segmentation, Monster Energy accentuates the use of demographic and behavioral analysis.

Etihad is a leading airline in the global flight arena, and it offers some of the safest and most affordable flights to its passengers.

By marketing the fruit loops within the domestic and foreign market, the firm intends to increase its profit with a margin of 35% within a period of one year.

A drop in the number of Gulf Air flights to DIA in the 1980s led to the launch and incorporation of Emirates Airlines in 1985 through a government decree.

First of all, it is relevant to conduct the situation analysis of Amazon in general and the Kindle product line in particular.

Comparatively, its existing opportunities include the use of innovation and a strong market position in the low-end segment of the automobile market.

To achieve the objectives of the study, the researcher will compare Vodafone to Telstra in terms of brand health. The researcher expects to interview a sample of 100 random people to obtain data that would [...]

The overall cost is $29, but most of the ingredients are sold in packages, so the expenses and the number of servings will be higher.

The independent variable is the weight of water that will be absorbed by the different towels, and the dependent variable is associated with the number of samples and the price of the towels.

Coming up with a name for a company is one of the most critical components of a successful business plan; the name has to not only attract customers but also be representative of the entire [...]

To ensure the success of the product, Tiffany & Company needs to use consumer behavior analysis and a good marketing strategy.

The airline is also a provider of in-flight catering and accommodation for passengers and IT services. The airline, through the in-flight catering unit, provides catering services to corporate clients and teams.

The purpose of this report is to analyze the company as well as the market where it operates within Saudi Arabia and to construct a marketing plan for Almarai's Laban dairy product brand for the [...]

However, to facilitate unceasing progress in the context of the contemporary global economy, the leader of an organization must set the company's priorities straight and define the niche that it will take in the target [...]

The purpose of this report is to prepare a marketing plan to amend, improve, and extend the existing policies and practices of Morrison Supermarkets and develop a promotional policy in due course; so, the report [...]

According to Stokes and Wilson, the mission statement helps in defining the direction of the business and what it seeks to achieve in the market.

On the other hand, the company has been in the trade for a longer period of time and thus has more market information than the case of Galito's.

The current marketing objective of Modern Bakery is the promotion of different types of healthy bread in order to become a leader in the market and provide customers with the high-quality and healthy products that [...]

In order to improve the service delivery process, it is vital to have a clear understanding of the different components and how they interact.

The firm would find it easy to specialize in this segment and provide products that best meet the expectation of the market.

In addition, an analysis of the customer demand will be carried out in the target market in order to identify the items that are required traditionally by the target audience.

This goal is set in order to guarantee the growth of the company and the increase of its market share in the smartphone sector.

To sustain the current level of net profit margins and increase revenues, Cakes Plus plans to invest in marketing, branding, product, and service diversification.

Barcelona food industry is one of the most successful in the region because it is generally driven by a culture of eating, excellent chefs, healthy and fresh Mediterranean cuisines, and the growing demands from locals [...]

Our mission: "Through commitment, Innovation, and Creativity to raise and sustain the brand of football success on the field by providing moral, physical and psychological support and ensuring financial stability of the group and the [...]

The objective of this research paper was to establish the impact of e-marketing on consumers' attitudes towards Emirates Airline's products in the global arena.

The marketing plan objectives for this product are difficult to quantify because market data is not fully available to the public.

The first point in developing the franchisee of Cold Stone Creamery is to create the logo of the new company and conduct the branding thereof.

Such a strategy offers customers the opportunity to select this company's pizzas that are reasonably priced, tasty, and customized in terms of sizes.

The reason for such an attitude lies within the number of steps that the company has taken to meet the changing trends in customer behavior.

In order for the travel agency to survive in the current age of digital marketing and online purchases, it would be necessary for the company to develop an online presence that would attract customers to [...]

The milk compartment is always kept cold and is divided into a few different sections so you can enjoy your coffee with the milk of your choice. As it is synchronized with the coffee machine, [...]

Like other global corporation, Krispy Kreme, now deserves the acceptability to the indigenous and local people Krispy Kreme sells doughnuts in most states of America.'Krispy Kreme doughnuts' brings its reputation from America to every part [...]

The team competes in Major League Baseball and represents the American League East division, and it is the only club in MLB that is not from the United States.

The marketing promotional strategy of Ralph Lauren & Bose Special Edition should focus on spreading the worth and importance of the two brands and their products to the targeted consumers.

The restaurant will offer special servings of all the dishes but in considerable portions for kids. This big number will lead to the attainment of high profits for the restaurant.

By the end of 2007, the salty snacks market reported total sales of US $ 16 billion and the market is expected to reach the level of US $ 21 billion in 2013, as reported [...]

The Flip-Flop shoe product's five-year digital marketing plan will target the young digerati and home user customers since they are the majority in the digital marketing platform within the UAE. The objective of the digital [...]

Agile change management approach can be applied to ensure successful implementation of the change, because it is a flexible model that allows continuous improvement and development of the systems.

The launch of the Pet Care services and the application attached to it will be based on a detailed assessment of the environment of the pet care market.

The importance of a foreign market development plan is that it helps new or existing companies to create, expand, as well as promote successful business strategies in the foreign markets. In its UAE market, the [...]

The measure of success in the marketing strategies applied in the institution is the number of students enrolling in the various courses.

Therefore, applying the costing strategy, the company producing the new folding table will reduce the prices to a certain minimum in order to attract customers from this segment and achieve the aim of the quantity [...]

In this work, the businessman describes how he followed the path of transformation and sought to restructure the work of the company by focusing on marketing solutions designed to revive the interest of target consumers [...]

Moonpig.com is a UK-based e-retailer and pioneer in the online greeting cards market. A legal issue relevant to the UK online greeting industry includes regulations on product placement and promotions.

The company will utilize strategic partnerships and online marketing to meet its plans and clients'. Its website will contain a complete description of the various services provided, the company's vision and mission, as well as [...]

The design affects the materials and process used while the message of value conveyed to customers has to be tailored to the value constructed.

The U.S.has established healthcare and education systems that meet the needs of the people. The U.S.remains one of the leading hubs in the fields of innovation and technology.

There is a considerable price differentiation of Ray-ban due to the fact that the sunglasses of the brand are comparatively high- priced in comparison to the competitors - this differentiation in pricing strategy has occurred [...]

Ice cream needs to be viewed as a product that can survive in the realm of the global food industry on its own and not as an addition to a three-meal course.

The A.I. The A.I.

The demand for online functionality is expected to increase with the growing internet presence in the country, and the experience of using services of companies from other markets.

To set the brand apart from the competitors the company should put focus on the high quality of the product rather than the quantity of its production.

The clothing market in the United Kingdom is perceived to be very competitive; with most of the clothing companies being large-scale, they can easily lower the prices of their clothes to take control of the [...]

This will depend on the nature of the goods as forces demand and supply will be dictated by the type of the products in question.

The target group has a peculiar buying motive for the Volkswagen Polo product since the company incorporated the aspects of green living in this automobile model that rhyme with the conservative culture of the Chinese.

The company challenges current users to make videos using GoPro cameras and submit footages to be operated in the business's marketing.

Tenpin bowling is an industry on the surge due to a remarkable comeback of the sport and renewed interest from the young bowlers as well as the most recent attraction of entertainment bowling centers.

The first is the fact that Reggie's Luxury Wrist Watch can connect to both android and iOS phones using Bluetooth. As mentioned previously, the watch can also connect to both Windows and Mac computers.

The current report analyzes the color cosmetics market in the United Arab Emirates and presents a marketing plan for an organic foundation produced by the brand Make Up For Ever.

24/7 phone and online support and communication to be developed because people may ask for such relaxing services any time, and if the hotel wants to work with non-hotel guests, it has to be available.

The new product, the 2016 Range Rover Sport SVR, is unique and meets the needs of its target market perfectly well.

The rooms are not the service that Wilshire Hotel confines itself, though: on the premises, the guests can enjoy exquisite food and drinks, as well as have a relaxation in the spa.

It is generally observed that influences of Spanish on cultures of the Canary Islands are widespread and notable on traditions, customs, and other common cultures found the Islands, including Tenerife.

Therefore, in the course of choosing the proper marketing technique for the company's product, it has been decided that the emphasis must lie on the fact that the clothes are produced manually; hence the name, [...]

Moreover, the band records and markets its music in an effort to entertain a large number of music fans. The chart below illustrates a SWOT analysis of the Red Clover Music Band.

The inspiration behind the development of the university idea for the establishment of the Learner's Hope University came following the increasing market for engineers, scientists, and technologists in the UAE labor market given the demand [...]

The apartments will be positioned as affordable, high-quality residential properties to attract the middle class and the affluent in various markets. The luxury apartments will be produced for the middle class in the UAE and [...]

My sole purpose of starting Polished Diaper Cakes was to turn an ordinary baby shower gift and turn it into something more spectacular.

In this case, introducing hamburgers to Tim Hortons will create value for the customers by providing them with a new and convenient way to get their burger fix.

This framework of organizing the work of an online store is suitable for starting a business in trade, does not require large investments, and also allows testing the market and products.

One of the solutions to the problem is a food truck that would sell affordable goods and educate the population. The project's vision is a well-fed and healthy community that will not have to struggle [...]

The Polish market is relatively new for the company, since Glovo started its activities in 2019, and this period is optimal for evaluating and adjusting the marketing strategy. This report provides information on the main [...]

The firm considered the value and importance of the food products on the lives of the targeted clients to arrive at the choice of reaching the entire market.

Whatever the strategy, the longing is to know the clients so the association can all the more likely serve them and not dismiss their requirements and needs. With the advancement of the organization, the organization's [...]

Airbnb is a vivid example of a company that required reconsideration of its strategic marketing in order to revitalize the brand.

The focus of the brand, taking into account the current characteristics of the market and consumer interest, depends on several factors.

Secondly, unlike competitors, the management of the enterprise in question seeks to adhere to the strategy of price retention, which will ensure stable demand and provide an opportunity to increase the number of regular customers.

This policy is one of the main strengths of the organization, and it ensures that the company can better plan its marketing activities and become more sustainable at a time when many people have to [...]

The purpose of the report is to highlight the appropriate market entry strategy for ASOS in Dubai. The report considers the business, industry, and consumer factors affecting the suitability of the business location.

The market plan will be launched in other coffee shops after seeing the consumer reaction in our main distributor of our product which we have chosen to be Starbucks due the popularity of the franchise [...]

The project will be implemented and supervised by a team appointed by the project manager in consultation with the project's sponsor, Mr.

It has to do with the fact that Red Bull's product is associated in the minds of its target audience with sports and "adventurous spirit," which is extremely important for "the young or the young [...]

The company is engaged in the creation of telecommunications networks, the provision of a variety of related services, and the production of equipment in both the domestic and foreign markets.

When a company is operating overseas, it uses a lot of resources for operation as well as the importation of raw materials from the home country to the foreign nation.

The concept of the marketing mix is one of the most basic concepts of business, and yet it plays a paramount role in success or failure of a company.

These aspects include such items as the pricing strategy of the future enterprise, the way in which the image of the company will be created and maintained, and the manner in which additional market share [...]

L'Oreal is the organization that operates in beauty and cosmetics industry for many years already and remains competitive due to its innovative products that appeal to the world's population.

Emirates is one of the largest legacy airlines in the world and dominates many of the markets in the Middle-East and Asia due to its hubs and partnerships with various international and regional carriers.

In many ways, the customers would prefer to be able to go to the store and buy organic products there rather than order them online because it is a specific sector of the market, and [...]

The business plan will target the customers in the low economic segment and corporate bodies around the region of Nova Scotia and beyond.

With a focus on quality and the willingness to cater to the needs of the target audience to the greatest extent possible, the entrepreneurship has rather big chances to gain recognition among the local customers.

Marketing is also known as the anthropology of consumption and turns out to be a key aspect of critical thinking regarding the economy, globalization, human behaviors, and cultural needs of consumers.

The firm will acquire state of the art furniture to encourage customers to spend more time in the establishment. This approach will be used to improve the value proposition of services the firm offers in [...]

In this case, the aim of this strategy is to increase the level of sales in hamburger. Objectives The main objective of this marketing plan is to increase the level of the sales of the [...]

The following is a description of how the campaign will use each of these platforms to draw in customers for Mother's Day.

To find out if a change in brand of furniture affects the relationship between the customers and the products. To investigate the impact of alteration in the brand of luxury furniture to consumer loyalty.

From the above table, it is clear that marketing of the music system of Sony will cost the corporation a good amount of money at least for the first quarter of its foreign venture.

Inventory balances are projected using the monthly cost of sales, which is multiplied by 12 months, and the result is divided by inventory turnover per year The sales revenues were forecasted based on the actual [...]

The aim of this market research is to analyze the Sand and Sky skincare business, its position, and differentiation tactics of entering the Indian market, as well as the possible social and cultural barriers and [...]

After the event, all guests and performers will be invited for dinner to further improve the sense of community. It will allow us to assess their satisfaction with the event and should consist of several [...]

The financial analysis of the product development and a development plan suggests a degree of a protection strategy, but it cannot guarantee the appropriate level of security.

Since a healthy diet is the core of longevity and the absence of illnesses, it is the food industries' responsibility to deliver the best quality of products.

The company is in the fashion industry and it allows one to stay up-to-date with the latest trends in the market.

4% of margin, this marketing plan will suggest a number of conditions & solution in how the company will market the required goods successfully by the year 2009 through a special attention in segmenting, targeting, [...]

This report includes a brief description and analysis of the interview results and implications for the marketing strategy of the brand she chose and the alternative product she considered but did not buy.

The present case study pursues two goals: to define the role that the marketing research plays in Subaru's operation and to identify the management-decision problem the corporation faces when assessing the consumers' needs.

Owner: Local entrepreneurs that started the business on their own Founded in the UAE in 2008 Operations: Both sells and delivers freshly baked cookies Cookies have an assortment of styles and textures

The identified phenomenon can be defined as rather impressive given the vast range of competitors with which the company has to deal in the context of the global economy.

The company's current goal is to create a strategy that could sustain its market leadership position through increased advertisements, improved ratings, and proactive cable affiliation to effectively respond to the current competition. This is an [...]

The demand for products in this special niche was growing as the leading phone manufacturers started introducing various models to meet the dynamic needs of the customers. To determine the specific needs of the customers [...]

Although it derives about 20% of its total sales from other markets outside the Saudi Kingdom, Kingdom Dates has failed to exploit massive opportunities in the regional and international markets. The local demand is stable, [...]

In other words, the appearance of innovative blades is likely to create additional demand for them and promote the complete substitute of the traditional knife by the razor blade.