Marketing Project Essay Examples and Topics

Personal selling - This is the oral presentation of a product or service to a potential buyer with the aim of persuading him/her to buying the product or service.

Marketing strategy development This stage entails formulating a marketing strategy that will be used in the process of introducing the product to the market.

The economy of Australia is sophisticated and modern and the country is incorporated into the global economy as it is center for commerce and finance in the region.

Thus, brochures are important for tourism operators to market their product because they are used to attract more customers, to provide the detailed information about the tour and services, to evoke the public's interest in [...]

The relevance of segmentation to Hershey's Segmentation is relevant to Hershey's continued dominance of the chocolate and peanut butter business. Surely, Hershey's is catering to the global chocolate and peanut butter market segment.

The firm would find it easy to specialize in this segment and provide products that best meet the expectation of the market.

The reason for such an attitude lies within the number of steps that the company has taken to meet the changing trends in customer behavior.

The introductory part provides some background information and the analysis of the current situation with the help of SWOT so that the readers might get acquainted with the main aspects of the company's performance.

First of all, it is relevant to conduct the situation analysis of Amazon in general and the Kindle product line in particular.

The Polish market is relatively new for the company, since Glovo started its activities in 2019, and this period is optimal for evaluating and adjusting the marketing strategy. This report provides information on the main [...]

The purpose of this report is to prepare a marketing plan to amend, improve, and extend the existing policies and practices of Morrison Supermarkets and develop a promotional policy in due course; so, the report [...]

In spite of applying all approaches to the market segmentation in order to promote the product, including demographic, geographic, behavioral, and psychographic segmentation, Monster Energy accentuates the use of demographic and behavioral analysis.

A drop in the number of Gulf Air flights to DIA in the 1980s led to the launch and incorporation of Emirates Airlines in 1985 through a government decree.

The website will be designed in such a way that it can attract the eyes of the viewers and make them curious of what is offered in Professional Hair care Company. Since this is a [...]

The independent variable is the weight of water that will be absorbed by the different towels, and the dependent variable is associated with the number of samples and the price of the towels.

In addition, an analysis of the customer demand will be carried out in the target market in order to identify the items that are required traditionally by the target audience.

According to Stokes and Wilson, the mission statement helps in defining the direction of the business and what it seeks to achieve in the market.

This goal is set in order to guarantee the growth of the company and the increase of its market share in the smartphone sector.

Whatever the strategy, the longing is to know the clients so the association can all the more likely serve them and not dismiss their requirements and needs. With the advancement of the organization, the organization's [...]

By marketing the fruit loops within the domestic and foreign market, the firm intends to increase its profit with a margin of 35% within a period of one year.

Our mission: "Through commitment, Innovation, and Creativity to raise and sustain the brand of football success on the field by providing moral, physical and psychological support and ensuring financial stability of the group and the [...]

In order to improve the service delivery process, it is vital to have a clear understanding of the different components and how they interact.

Coming up with a name for a company is one of the most critical components of a successful business plan; the name has to not only attract customers but also be representative of the entire [...]

The emergence of the international market has been followed by the rapid mixing and growth of countries; the local trading blocs configuration; the market economies formation; and benefits in communications technologies. Limitations of geographical market [...]

The current marketing objective of Modern Bakery is the promotion of different types of healthy bread in order to become a leader in the market and provide customers with the high-quality and healthy products that [...]

The purpose of this report is to analyze the company as well as the market where it operates within Saudi Arabia and to construct a marketing plan for Almarai's Laban dairy product brand for the [...]

The business plan will target the customers in the low economic segment and corporate bodies around the region of Nova Scotia and beyond.

The target group has a peculiar buying motive for the Volkswagen Polo product since the company incorporated the aspects of green living in this automobile model that rhyme with the conservative culture of the Chinese.

Etihad is a leading airline in the global flight arena, and it offers some of the safest and most affordable flights to its passengers.

The project will be implemented and supervised by a team appointed by the project manager in consultation with the project's sponsor, Mr.

However, to facilitate unceasing progress in the context of the contemporary global economy, the leader of an organization must set the company's priorities straight and define the niche that it will take in the target [...]

It is generally observed that influences of Spanish on cultures of the Canary Islands are widespread and notable on traditions, customs, and other common cultures found the Islands, including Tenerife.

Tenpin bowling is an industry on the surge due to a remarkable comeback of the sport and renewed interest from the young bowlers as well as the most recent attraction of entertainment bowling centers.

First, it is a gadget that has most of the features that customers are likely to look for when making a decision to buy an iPhone.

The aim of this market research is to analyze the Sand and Sky skincare business, its position, and differentiation tactics of entering the Indian market, as well as the possible social and cultural barriers and [...]

Secondly, unlike competitors, the management of the enterprise in question seeks to adhere to the strategy of price retention, which will ensure stable demand and provide an opportunity to increase the number of regular customers.

There is a considerable price differentiation of Ray-ban due to the fact that the sunglasses of the brand are comparatively high- priced in comparison to the competitors - this differentiation in pricing strategy has occurred [...]

The market plan will be launched in other coffee shops after seeing the consumer reaction in our main distributor of our product which we have chosen to be Starbucks due the popularity of the franchise [...]

Although it derives about 20% of its total sales from other markets outside the Saudi Kingdom, Kingdom Dates has failed to exploit massive opportunities in the regional and international markets. The local demand is stable, [...]

On the other hand, the company has been in the trade for a longer period of time and thus has more market information than the case of Galito's.

The airline is also a provider of in-flight catering and accommodation for passengers and IT services. The airline, through the in-flight catering unit, provides catering services to corporate clients and teams.

Like other global corporation, Krispy Kreme, now deserves the acceptability to the indigenous and local people Krispy Kreme sells doughnuts in most states of America.'Krispy Kreme doughnuts' brings its reputation from America to every part [...]

CarServ is one of its kind mobile applications that will bridge gaps that exist between every-drivers and owner of repair and maintenance services.the application is being released to the general public shortly, to build [...]

The goal here is to reduce the negative impacts that the weaknesses and threats surrounding an organisation may have on the success of the organisation.

Moonpig.com is a UK-based e-retailer and pioneer in the online greeting cards market. A legal issue relevant to the UK online greeting industry includes regulations on product placement and promotions.

To ensure the success of the product, Tiffany & Company needs to use consumer behavior analysis and a good marketing strategy.

By the end of 2007, the salty snacks market reported total sales of US $ 16 billion and the market is expected to reach the level of US $ 21 billion in 2013, as reported [...]

The firm will acquire state of the art furniture to encourage customers to spend more time in the establishment. This approach will be used to improve the value proposition of services the firm offers in [...]

This will depend on the nature of the goods as forces demand and supply will be dictated by the type of the products in question.

The team competes in Major League Baseball and represents the American League East division, and it is the only club in MLB that is not from the United States.

The first is the fact that Reggie's Luxury Wrist Watch can connect to both android and iOS phones using Bluetooth. As mentioned previously, the watch can also connect to both Windows and Mac computers.

We intend to leverage innovation and personalized services as the primary competitive advantages of the salon. The salon will also offer manicure and pedicure services.

In this study, it will be necessary to investigate the internal and external environmental factors that affect the normal operations of the firm.

The apartments will be positioned as affordable, high-quality residential properties to attract the middle class and the affluent in various markets. The luxury apartments will be produced for the middle class in the UAE and [...]

The overall cost is $29, but most of the ingredients are sold in packages, so the expenses and the number of servings will be higher.

The purpose of the report is to highlight the appropriate market entry strategy for ASOS in Dubai. The report considers the business, industry, and consumer factors affecting the suitability of the business location.

Ice cream needs to be viewed as a product that can survive in the realm of the global food industry on its own and not as an addition to a three-meal course.

To achieve the objectives of the study, the researcher will compare Vodafone to Telstra in terms of brand health. The researcher expects to interview a sample of 100 random people to obtain data that would [...]

The clothing market in the United Kingdom is perceived to be very competitive; with most of the clothing companies being large-scale, they can easily lower the prices of their clothes to take control of the [...]

In this case, the aim of this strategy is to increase the level of sales in hamburger. Objectives The main objective of this marketing plan is to increase the level of the sales of the [...]

This framework of organizing the work of an online store is suitable for starting a business in trade, does not require large investments, and also allows testing the market and products.

From the above table, it is clear that marketing of the music system of Sony will cost the corporation a good amount of money at least for the first quarter of its foreign venture.

They are differentiated by the methods of collection and also by the kind of information collected. This is inclusive of both the primary and secondary data.

The demand for products in this special niche was growing as the leading phone manufacturers started introducing various models to meet the dynamic needs of the customers. To determine the specific needs of the customers [...]

The biggest weakness currently observed in the market is the tendency towards a decrease in the price of certain types of wearables.

To sustain the current level of net profit margins and increase revenues, Cakes Plus plans to invest in marketing, branding, product, and service diversification.

The importance of a foreign market development plan is that it helps new or existing companies to create, expand, as well as promote successful business strategies in the foreign markets. In its UAE market, the [...]

The restaurant will offer special servings of all the dishes but in considerable portions for kids. This big number will lead to the attainment of high profits for the restaurant.

Emirates is one of the largest legacy airlines in the world and dominates many of the markets in the Middle-East and Asia due to its hubs and partnerships with various international and regional carriers.

In many ways, the customers would prefer to be able to go to the store and buy organic products there rather than order them online because it is a specific sector of the market, and [...]

The company has the largest market share in the industry because of the effectiveness of its marketing strategy. Also, the marketing strategy is less diverse than that of the company's competitors.

The Saudi government has diversified its economy to the private sector involvement especially in the food production. The main drivers of the food sector in Saudi Arabia are its huge population and the increased growth [...]

This results in a threat to the business due to lower product patronage from consumers that prefer the convenience of having to go to a super market and finding everything that they need there.

Therefore, applying the costing strategy, the company producing the new folding table will reduce the prices to a certain minimum in order to attract customers from this segment and achieve the aim of the quantity [...]

The major resources required and costs that will be incurred by the store are summarized in the table below: From the table above, the overall monthly cost of setting up the new retail store is [...]

Barcelona food industry is one of the most successful in the region because it is generally driven by a culture of eating, excellent chefs, healthy and fresh Mediterranean cuisines, and the growing demands from locals [...]

The marketing plan objectives for this product are difficult to quantify because market data is not fully available to the public.

The goals of the marketing campaign include popularizing the brand of the company, securing a considerable market for the company's brand, understanding the market dynamics and assessing the viability of the product in the market.

It is recommended to consider recruiting celebrities of Indian American descent and opening the company's stores in the U.S.reservations. The two strategies that can help D&G in this campaign are recruiting Native American celebrities for [...]

In this case, introducing hamburgers to Tim Hortons will create value for the customers by providing them with a new and convenient way to get their burger fix.

Depending on the magnitude of the distortion, the impact will vary, and this may injure the image of the firm in the corporate world.

The milk compartment is always kept cold and is divided into a few different sections so you can enjoy your coffee with the milk of your choice. As it is synchronized with the coffee machine, [...]

The first point in developing the franchisee of Cold Stone Creamery is to create the logo of the new company and conduct the branding thereof.

The design affects the materials and process used while the message of value conveyed to customers has to be tailored to the value constructed.

The clothes will also fit adults; however, demographically, late teens will be the major target audience as it is important for them to be fit, have an active lifestyle, and keep pace with the popular [...]

Owner: Local entrepreneurs that started the business on their own Founded in the UAE in 2008 Operations: Both sells and delivers freshly baked cookies Cookies have an assortment of styles and textures

I examined the history of EICMP, the range of products it manufactures, the reputation of the organization, its production facilities and their power, and the positions of the company in the local market and in [...]

The identified phenomenon can be defined as rather impressive given the vast range of competitors with which the company has to deal in the context of the global economy.

When a company is operating overseas, it uses a lot of resources for operation as well as the importation of raw materials from the home country to the foreign nation.

For this reason, a completely new sort of product should be suggested to guarantee the increased level of interest to Global Village and the attraction of this very new segment.

We consider that the creation of such a product and its appearance in the market are going to appeal to the targeted population and entail substantial profit.

Marketing is also known as the anthropology of consumption and turns out to be a key aspect of critical thinking regarding the economy, globalization, human behaviors, and cultural needs of consumers.

While in the shoe shop, she tried a number of handbags to see the one that goes with most of her clothes and shoes.

My sole purpose of starting Polished Diaper Cakes was to turn an ordinary baby shower gift and turn it into something more spectacular.

The Apple Company has grown to become one of the most recognized brands in the world. The brands of the company are easily identifiable in the market, and many people are willing to re-buy from [...]

The objective of the first campaign is to draw consumers' attention to labeling and nutrition facts to increase awareness and promote a healthy culture.

Moreover, the band records and markets its music in an effort to entertain a large number of music fans. The chart below illustrates a SWOT analysis of the Red Clover Music Band.

The new product, the 2016 Range Rover Sport SVR, is unique and meets the needs of its target market perfectly well.

Although the challenges relate to the financial and legal issues may hinder the process of setting a sports center in the environment of the target market, a detailed analysis of the key factors may avoid [...]

The plan to set up a market in South Korea was influenced by the success of the product in such countries as Japan and China.

Understanding the external environment of Vino Veritas will make it possible to understand the forces that this firm has to deal within the market.

In this work, the businessman describes how he followed the path of transformation and sought to restructure the work of the company by focusing on marketing solutions designed to revive the interest of target consumers [...]

The study will identify the merits of the Coca-Cola brand and the fundamentals of the company's success. What makes a brand successful is the quality of the products, the uniqueness of the name, and how [...]

The motto is from the edge to the line, an association that indicates that the organization aims to provide public Healthcare professionals with the best medical care during their worst times.

The competitive market environment in which the restaurant business operates involves the marketing of the restaurant. The orientation of the marketing tools of this restaurant to the requirements of specific market segments of national food.

The purpose of this marketing push is to resurrect and get the business's live-in services back up and running. The following are some potential goals for marketing: Goal 1: Establish an interest in opportunities that [...]

JL Water will ensure it meets all the government and state policies for the company which appears as a threat to new business.

However, the subsequent study of the academic source made me change my mind by creating "demand frenzies," marketing specialists merely cater to the specific needs of consumers' minds rather than act unethically.

The coordination among teams in the various stations fosters effectively addressing the needs of the families, mainly short-term housing and skills training fit to secure employment. To assist in the transition of families and individuals [...]

The company aims to constantly surprise its customers and puts much effort and money into providing the best possible customer service to win the loyalty of current and potential buyers.

The proposed business will function in the catering sector and provide services and products of Mexican cuisine in a more fast-food-oriented manner.

The company challenges current users to make videos using GoPro cameras and submit footages to be operated in the business's marketing.

This paper will give actionable insights regarding the market research for Tim Hortens' ice cream cone project with diagnostic knowledge on the specific market that might impact the product and what that means for the [...]

The Warner Bros corporation, the producer of most of the movie and video-games adaptations, holds strong positions on the market. However, spread of piracy, and social and political landscapes provide a space for improvement.#LOTRLive is [...]

In this paper, it was possible to identify the strengths and weaknesses of Nike, as well as business growth opportunities and external threats.

Agile change management approach can be applied to ensure successful implementation of the change, because it is a flexible model that allows continuous improvement and development of the systems.

The main purpose of the assessment is to analyze the company's market shaping strategies with an emphasis on the underlying mechanisms designed to increase the overall comprehension of the market forces.

Nevertheless, the mentioned factor implies the necessity to develop a plan for recovery after the crisis, which should include initiatives on increasing the market share of the NCC in the future.

One of the solutions to the problem is a food truck that would sell affordable goods and educate the population. The project's vision is a well-fed and healthy community that will not have to struggle [...]

The company will utilize strategic partnerships and online marketing to meet its plans and clients'. Its website will contain a complete description of the various services provided, the company's vision and mission, as well as [...]