Marketing Project Essay Examples and Topics. Page 3

361 samples

Glo Bus Company’s Pricing Strategy and Brand Image

These aspects include such items as the pricing strategy of the future enterprise, the way in which the image of the company will be created and maintained, and the manner in which additional market share [...]
  • Pages: 2
  • Words: 590

Kitchen Fashionable Furniture Company Marketing Plan

Resting on the character of the company, it is possible to state that the admirers of fashionable brands and furniture should be considered the primary target market as they will comprise the main group of [...]
  • Pages: 5
  • Words: 1374

Agthia Group’s Entry into UK Market

It is important to state that geographically Agthia has expanded its production facilities not just in the UAE, but also in countries like Turkey and Egypt in order to respond to the doctrine of globalization; [...]
  • Pages: 6
  • Words: 1667

Dupont Pioneer Company: Digital Marketing Plan

The second SMART objective that is reviewed within the framework of this paper relates to the efforts that are made by the company in terms of expanding product awareness among all the types of customers.
  • Pages: 6
  • Words: 1860

Alta Moda Company’s Marketing Strategy

The store target women as its customers, this is part of the market that is very sensitive to the type of clothing that they buy and would not condone any dissatisfaction.
  • Pages: 6
  • Words: 1706

FunZone Online Tickets Seller’s Marketing Plan

1 billion by the end of the year, and IBISWorld forecasts industry revenue will continue to rebound and will increase at an average annual rate of 3. On the other hand, they are social creatures [...]
  • Pages: 2
  • Words: 2204

Beverly Wilshire Hotel’s Marketing Plan Elements

The hotel is aimed to sell a part of the history, elegance, and exceptional experience in its facilities while respecting its visitors individually and ensuring the efficient flow of the processes.
  • Pages: 5
  • Words: 1433

Sport and Leisure Centre’s Design and Marketing

Although the challenges relate to the financial and legal issues may hinder the process of setting a sports center in the environment of the target market, a detailed analysis of the key factors may avoid [...]
  • Pages: 4
  • Words: 571

Knitknit Company’s Marketing Plan in New Zealand

We can say that the sales results were rather productive and inspired us to expand the range of products and arrange more salespoints. The project was rather successful, and we were happy to see that [...]
  • Pages: 5
  • Words: 1374

Al Nassma Company’s Marketing Strategy in Barcelona

The primary objectives of this report include analyzing the Al Nassma brand using the 4P's model and recommending appropriate marketing/sales and communication strategies for the firm's flagship store in Barcelona.
  • Pages: 8
  • Words: 2268

Service Blueprint Corporation’ Marketing Project

This statement literally means that any business whether a service provider or a goods vendor must endeavor to learn, understand, and appreciate the fact that the aim of its existence is to satisfy the needs [...]
  • Pages: 4
  • Words: 1125

Kapspares Company’s Marketing Project for Miami

The project finalized that this target market will benefit from the project since it will be able to get the spares at a convenient time. This will ensure that the customer in the village is [...]
  • Pages: 5
  • Words: 1383

Polar Land Restaurant’s Marketing Goals and Plan

The following are envisaged: Polar Land is determined to increase its after tax profit by 16% at the end of the 2012 business year by committing resources towards an intensive development of and effective customer [...]
  • Pages: 3
  • Words: 857

Small Canada Hotel’s Marketing Plan

The marketing strategies of this hotel will be based on such elements as the unique design of the interior, the use of online media that can reach many potential clients, and flexible pricing policies. Nevertheless, [...]
  • Pages: 4
  • Words: 1129

Memorable Moments Company’s Branding & Marketing Plan

The marketing strategy for Memorable Moments will be focused predominantly on capturing the attention of the online community since the company needs to reach as many people as possible, and the Internet is the most [...]
  • Pages: 4
  • Words: 1123

The Sweet Bits Company: Marketing Plan

With a focus on quality and the willingness to cater to the needs of the target audience to the greatest extent possible, the entrepreneurship has rather big chances to gain recognition among the local customers.
  • Pages: 5
  • Words: 1464

Kangaroo Moms Campaign: Marketing Project

The project is expected to enhance the co-existing client/customer relationships between mothers and Babies R US and at the same time boost the company's revenue.
  • Pages: 16
  • Words: 3260

National Society of Leadership and Success: Marketing

The primary objectives of the marketing strategy developed for the National Society of Leadership and Success at UCR are to increase the club's visibility and to attract the new members and the interest of the [...]
  • Pages: 2
  • Words: 596

Nature Cola Company’s Marketing Plan

Since the business plan for the Cola product is a product of research, the creators have identified the potential competitors and other market dynamics to make it practical to implement.
  • Pages: 2
  • Words: 556

Memorable Moments Company’s Marketing Communication Plan

The hypothetical company that is going to be analyzed in the paper at hand is called Memorable Moments. The company is going to offer professional children's event planning services at several levels including local, state, [...]
  • Pages: 5
  • Words: 1388

Anthropology and Marketing: KFC Company

Marketing is also known as the anthropology of consumption and turns out to be a key aspect of critical thinking regarding the economy, globalization, human behaviors, and cultural needs of consumers.
  • Pages: 2
  • Words: 511

Doctoral Research Interests in Marketing

The outcomes for enrolling for a doctorate in marketing will permit me to acquire in-depth knowledge and understanding of the field of marketing and ensure sufficient synthesis of academic literature and research.
  • Pages: 2
  • Words: 540

Travel Supreme Website’s Marketing Plan

To better understand the start-up costs, the landscape of the industry, competition, and other elements of the marketplace in which the organization will operate, it is necessary to apply logical and analytical methods to discover [...]
  • Pages: 3
  • Words: 851

Travel Supreme Company’s Marketing Plan

Eventually, engaging people of a venerable age in a campaign would evoke sympathy and honorable attitude to the clip content from the major part of viewers and would hold those from skipping the video or [...]
  • Pages: 2
  • Words: 665

Netflix Inc.’s Worldwide Marketing Improvement

The first objective of this proposal is to review the background information about the company and the business context in which it functions and to estimate the timeframe and budget for the implementation of the [...]
  • Pages: 4
  • Words: 1277

Diageo Plc Company’s Marketing Plan

In addition, this plan was also aimed at offsetting the stiff competition faced by Diageo that has the potential of lowering its profit margins and market share.
  • Pages: 3
  • Words: 1024

Handmade Knitwear Company’s Marketing Plan

Therefore, in the course of choosing the proper marketing technique for the company's product, it has been decided that the emphasis must lie on the fact that the clothes are produced manually; hence the name, [...]
  • Pages: 4
  • Words: 1115

Macdonald’s Hotel in Kenya: Marketing Plan

Before establishing a company in Africa, it is necessary to understand the African consumers and overcome the challenges of poor infrastructure and inadequacy of modern technology to reach the target market sections with a tailored [...]
  • Pages: 7
  • Words: 2027

George’s Winery’s Marketing and Business Plan

The financial plan is detailed or described in terms of the expected returns on the business, the ownership of the enterprise which is a limited company, the sources of the funding and how that capital [...]
  • Pages: 10
  • Words: 2820

Luxury Nail Bar’s Marketing and Expansion Strategy

While discussing the financial plan for Luxury Nail Bar, it is important to note that it is more relevant to include the projected financial statements for the starting business that are based on the set-up [...]
  • Pages: 6
  • Words: 1624

Edimax Sportswear Limited: Marketing Plan

In a bid to achieve this goal, the firm will challenge the existing major competitors by investing in aggressive product and market development. The firm will invest in intensive market research in order to understand [...]
  • Pages: 7
  • Words: 1918

Polished Diaper Cakes Business

In order to make the Polished Diaper Cakes' products inclusive, the business will create multiple brands from a single package to fit within different themes without changing the composition of each packages.
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  • Pages: 2
  • Words: 584

Entering the Global Market: The Markstart Analysis

As the project in question shows rather low Savers and Shoppers indices, it is reasonable to adopt the promotion strategy based on branding and the analysis of the psychodynamics of the target market.
  • Pages: 5
  • Words: 1529

Marketing Campaign: Communication Strategy

In this case, the developers should explain the main benefits that can be offered by this application. In particular, one should answer the questions that can be of great concern to the clients.
  • Pages: 3
  • Words: 864

Cadbury Company Advertisement Plan

The loyal chocolate customers complain due to the change in taste as well as the shape of the Dairy milk bars from rectangle to the curved shape. This is a challenge for the company since [...]
  • Pages: 3
  • Words: 848

Al Maha Airline Marketing Communication Strategies

In order to attract college students to interact with the Al Maha brand, the proposed marketing communication will involve the use of social media, and company website to promote the brand within the online Saudi [...]
  • Pages: 4
  • Words: 1111

Portland Winterhawks’ Marketing Plan

This explicit business plan will explore the above elements as a prerequisite for the successful establishment and sustainability of the Portland Winterhawks which is located in Portland.
  • Pages: 2
  • Words: 667

Ireland West Airport’s Marketing for Tourism

The campaign is meant to promote tourism in the region. The paper has outlined the major target market and the impact of this initiative to the social economic development in the region.
  • Pages: 2
  • Words: 564

American Jam Export to Ghana: Marketing Plan

Our company plans to market its fruit jam in a foreign market the targeted country for our product in Ghana. Such strategies will make the company successful in the Ghanaian market.
  • Pages: 3
  • Words: 860

The Maxim Hotel: Design and Market Feasibility

The restaurant design process should factor in several issues such as the type of restaurant, the market, operational philosophy, the budget, and the characteristics of the target market.
  • Pages: 9
  • Words: 2539

Tourism Macedon Ranges’ Marketing Plans

To reach out to the right set of consumers and deliver the best in the field of tourism, managers and planners in regions like Macedon Ranges need to devise smart marketing strategies.
  • Pages: 12
  • Words: 3342

Arabian Gulf Mechanical Centre’ Marketing Plan

The objective of the business will be to penetrate the automobile market in the UAE through the provision of affordable and quality BMW automobiles, service plans, and ownership benefits to clients.
  • Pages: 5
  • Words: 1325

UAE Freelancer House’s Business Plan

The number of companies offering freelance services is still relatively few because the concept of freelancing is yet to become popular in the country.
  • Pages: 8
  • Words: 2216

Dubai Apple Store’s Marketing Mix

The first Apple Store in the Middle East stands out from the rest of Apple Stores by its Unique Design: The design was developed by Foster + Partners The store's design is dominated by green [...]
  • Pages: 9
  • Words: 951

The Point-of-Sale System Market Audit and Plan

From the very beginning of the analysis, it should be said that the UAE seems to be one of the best possible choices for the promotion of a new service, especially connected with digital devices.
  • Pages: 4
  • Words: 1053

Learner’s Hope University School’s Business Plan

The inspiration behind the development of the university idea for the establishment of the Learner's Hope University came following the increasing market for engineers, scientists, and technologists in the UAE labor market given the demand [...]
  • Pages: 20
  • Words: 5571

Mashreq Bank’s New Marketing Policy

First, the leaders of the bank identified the changes that occurred in bank sector after the global economic crisis and developed a strategy to respond to these changes.
  • Pages: 5
  • Words: 1425

LED Blackboard’s Marketing Mix and Strategies

The dimension 'product' is important but when it comes to innovations, it is beneficial to focus on the other two dimensions as the potential consumer is unaware of the advantages of the product offered.
  • Pages: 3
  • Words: 845

SkyRoll Garment Bag Marketing Plan

The company's first plan is to enter into the market and compete wisely with the competitors that are already in existence and if possible to phase them out of the market.
  • Pages: 7
  • Words: 1997

Ocean Beauty Center Marketing Program

In order to satisfy the customers, the firm will incorporate the concept of product diversification. The firm intends to achieve this objective by developing a high level of customer loyalty.
  • Pages: 15
  • Words: 4229

Qantas Company Marketing Strategies

It is also easy to reach a larger target market internationally since the internet is not limited to distance as compared to other forms of marketing that are limited to the individual customer's preferences.
  • Pages: 2
  • Words: 567

Sliders Mobile Food Truck Marketing Plan

Similarly, the plan offers insight into how the business will reach out to its targeted clients and address the risk associated with the business. We plan to deliver food services through wagons to individual and [...]
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  • Pages: 5
  • Words: 1386

The Ocean Beauty Center’s Marketing Strategy Issues

The current marketing strategy of differentiating the business from current bridal salons by offering unique customized products and services to customers has seen a decline in the number of customers, despite the improvement in services.
  • Pages: 4
  • Words: 1074

Charlene’s Nutrition Centre Marketing Plan

The executive board consists of the Chief Executive Officer, the Vice President, the Chief Operating Officer, the Director of Quality Improvement and Compliance, and the Chief Financial Officer.
  • Pages: 16
  • Words: 3592

Flip-Flop Shoe Company Marketing Project in the UAE

The Flip-Flop shoe product's five-year digital marketing plan will target the young digerati and home user customers since they are the majority in the digital marketing platform within the UAE. The objective of the digital [...]
  • Pages: 10
  • Words: 2734

Marketing Plan for Prospects Clothing Dealers

The goals of the marketing campaign include popularizing the brand of the company, securing a considerable market for the company's brand, understanding the market dynamics and assessing the viability of the product in the market.
  • Pages: 9
  • Words: 2544

Etihad Airways Product Strategy

In a nutshell, this is an attribute of a product that a client considers beneficial, and as such, renders it valuable to the beneficiary.
  • Pages: 2
  • Words: 596

Product Place: Lush Location Strategy

Due to the unique characteristics of the Lush Company's industry of operation, it is vital to balance the elements of intangibility, inseparability, and heterogeneity in the 4Ps of its market mix.
  • Pages: 2
  • Words: 652

Ck Fruit Digest Product Lines And Mix

Some of the characteristics of the products that contribute to the product uniqueness are to maintain its natural taste and freshness, and the use of extremely attractive packaging to attract the customers thus, by just [...]
  • Pages: 6
  • Words: 1786

Protecting Innovations in The BlackBerry Company

In this light, the company has given some guidelines that direct the use of their trademarks. As a result, the use of a similar trademark sets the company at an advantage of using the popularity [...]
  • Pages: 5
  • Words: 1385

Marketing Strategy of the United Kitchen Provider

This research focuses on evaluating the internationalization and market entry strategy of The United Kitchen Provider with the aim of coming up with recommendations to the board of directors of this firm.
  • Pages: 10
  • Words: 2798

Problems with Sports Consumption

As the nature of this study is focusing on the impact of brand sponsorship on the behavior of consumers towards the purchasing of these sponsors, it is necessary to understand few theories and a scaling [...]
  • Pages: 8
  • Words: 2234

Product Launch at Credit Master

This paper gives a brief background of Credit Master Company, looks at the procedure followed in designing a launch plan and gives the SWOT analysis as well as some of the marketing strategies that should [...]
  • Pages: 8
  • Words: 3228

Brand and Product Management: Ireland and Italy

Properly designed brand strategy for product management of Ireland and Italy as ideal tourism destinations facilitated the success and sustainability in restoring confidence in the industries by the end of the year 2012.
  • Pages: 10
  • Words: 2572

Marketing Expansion: ServeSoft Inc.

This includes the development of a new logo that represents the aspirations of ServeSoft, to become a dominant player in the Virginia market, and eventually in the whole of America.
  • Pages: 12
  • Words: 3485

Product Innovation and Management

The first theory that best describes the success of the Intel Corporation and its success story in the development and marketing of the Intel Core I 7-5000 series processor is the 4Cs marketing theory.
  • Pages: 10
  • Words: 2843

Shackleton Brand Products

Hence, the prices applied by the Great British Banjo Company for the Shackleton brand will reflect the product quality and the position of the company in the target market.
  • Pages: 30
  • Words: 3066

Organic, Gluten-Free Whole Grain Products

Opportunities Introduction of major innovations and the following reinvention of the food industry in general and the whole grain production area in particular; Major advance in the specified area and the following strengthening of the [...]
  • Pages: 11
  • Words: 3028

Boba 7 E-Marketing Project. Implementation Plan

This approach will help the firm to strengthen the value of its brand to make it more appealing to customers. This will enable the firm to train its staff to be more responsive to needs [...]
  • Pages: 4
  • Words: 1132

Positioning a New Product

Following the problems that Gillette faces in the Australian market, the company ought to consider carrying out the following solutions: launching a new version of SensorExcel, establishing a R&D division in Australia and reducing the [...]
  • Pages: 2
  • Words: 567

Buffalo Meat Products Launch

The main purpose of the information presented is determine ways, which the current buffalo meat products would be launched in the market, the potential avenues of marketing the new brand products of Buffalo Meat, such [...]
  • Pages: 11
  • Words: 2776

TOMS Shoes Marketing Project

This report provides an analysis of the TOMS Shoes marketing project and how its marketing is unique from the competitors. The marketing structure of the TOMS Shoes Company is not dependent on the traditional approaches [...]
  • Pages: 2
  • Words: 538

Marketing of Apple Products in UK

The Apple Company has grown to become one of the most recognized brands in the world. The brands of the company are easily identifiable in the market, and many people are willing to re-buy from [...]
  • Pages: 7
  • Words: 1947