Marketing Essay Examples and Topics. Page 27

3,265 samples

Debenhams Company Integrated Marketing Communications

The paper takes a portfolio approach in understanding the degree of adoption of IMC by the company. Given this background of the company, the paper will now demonstrate the integrated marketing strategy of the company [...]
  • Subjects: Marketing Communication
  • Pages: 6
  • Words: 1635

Donate Life Marketing Planning

The objectives of communication in the Generation Y marketing strategy of Donate Life are several and include; creating awareness amongst the generation of the existence of the organ donation program, to educate them how the [...]
  • Pages: 6
  • Words: 1923

Product Advancement Trend

The keyboard slides from below the screen to allow the user the convenience of reducing and condensing the size of the phone to fit a smaller space and to fit the grasp of the palm.
  • Pages: 9
  • Words: 2433

Marketing Environment Forces

Marketing environment is a term used to refer to the forces outside of marketing which have an influence on the marketing manager's ability to create and maintain a healthy relationship with the customers he is [...]
  • Subjects: Strategic Marketing
  • Pages: 5
  • Words: 1449

Marketing Plan: The Sketchers Shape Ups

The advertising and promotion plan will require the company to spend more than what its competitors will spend to enable it to gain a competitive advantage. The company's vision will be to be the leading [...]
  • Pages: 6
  • Words: 1622

NIVEA and its marketing strategy

Another approach that the company could have used is the product oriented approach where the company could have first created a product that is perceived to be good and introduce it to the market without [...]
  • Subjects: Product Marketing
  • Pages: 4
  • Words: 1187

Marketing Plan: Bay Health Food Company

In addition, a marketing plan also develops a SWOT analysis for a business by identifying the strengths and weaknesses presented by the internal business environment, as well as identifying opportunities and threats to a business [...]
  • Pages: 2
  • Words: 606

Emirates Airline’s New Market Strategy

The occupancy rates of passengers in the carrier have reduced, and this has had an effect on the airline's revenues in the short term. The airline has managed to become elastic to the changes in [...]
  • Subjects: International Marketing
  • Pages: 3
  • Words: 859

Market Analysis for the Camel Lounge

Camel Lounge has the capacity to achieve faster growth in its market share due to its low pricing strategy compared to other competitors, and also due to the fact that the Middle-Eastern population of Cape [...]
  • Pages: 2
  • Words: 648

Assessing Marketing Opportunities

Below is a graphical representation of the consumer buying behavior: Figure 1: Consumer Buying Behavior Model In regard to the selected product, the consumers recognizes the need or problem.
  • Subjects: Financial Marketing
  • Pages: 2
  • Words: 585

Oatmeal Company Marketing Mix

The art of marketing starts when a product is produced, and stops when the product is transferred to the open market.
  • Pages: 2
  • Words: 619

The sales force organization

The organization of the sales force helps the organization to choose the channel, which will be most appropriate in marketing the products. The organization of the sales workforce also determines the assigning of roles to [...]
  • Pages: 6
  • Words: 1633

Home from Home Cooking: Market Entry Strategies

Thus, Home from Home Cooking should always ensure that the prices of the services offered are slightly lower in relation to the competitors' prices found at the site. When launching the new business, Home from [...]
  • Subjects: Strategic Marketing
  • Pages: 2
  • Words: 580

BlackBerry Marketing Management Analysis

It is important for BlackBerry to understand major impacts for the purposes of developing marketing mix strategies capable of appealing to the preferences of intended target market. In such a case, consumers prefer multipurpose phone [...]
  • Subjects: Product Marketing
  • Pages: 5
  • Words: 1385

Marketing Strategy of Kellogg’s

Furthermore, the product of Kellogg's is depicted as being very supportive in enhancing the understanding levels through the campaigns that seek to associate it with the research according to which the breakfast is beneficial to [...]
  • Subjects: Product Marketing
  • Pages: 4
  • Words: 1119

Property Marketing Plan for Sony Corporation

During the sporting period During the sporting season, Sony will take the advantage of the massive number of fans visiting the stadium to watch their team performing on the pitch.
  • Pages: 3
  • Words: 890

The Poor Market Sizing Problem

The solution to the problem of poor market sizing is to recruit experts to do research that relates to the size of the market.
  • Pages: 3
  • Words: 813

The Use of Social Media in Marketing

There is every indication that social media marketing is rapidly replacing the conventional marketing platforms that have been used for a long time. The dissemination of marketing messages is the main principle behind viral marketing [...]
  • Pages: 2
  • Words: 449

Product Innovation and Pricing

The product that will be introduced in the market is mobile money transfer. The range of cash that will be allowed will be between US$ 50 and a maximum of US$ 1500.
  • Pages: 4
  • Words: 1033

JC Penney Pricing Strategy

The fundamental objective of this strategy is to increase the customer base. Of course, the result would be a significant decline in the number of customer visits to the company stores.
  • Pages: 4
  • Words: 1083

Marketing in Modern Businesses

I think that it is the process that involves the creation of products, explanation of their value or promotion, and the delivery of these products to the customers.
  • Pages: 3
  • Words: 811

Gaining a Competitive Edge

Employee empowerment is one of the strategies that companies use to improve their competitiveness. Employee empowerment is one of the strategies that companies adopt to increase employee productivity.
  • Pages: 3
  • Words: 787

Description of a Marketing Plan

A marketing plan is defined as a business document prepared with the aim of giving detailed information about the current position of a business in the market and the marketing strategies it plans to employ [...]
  • Pages: 4
  • Words: 1051

Collabo: Product Development

This is meant to cover the cost of the features and the profit margins so that the firm can be efficient in its operations.
  • Pages: 4
  • Words: 1169

E-Marketing For Small Businesses

The urban centers are also attractive to both the small-scale and large firms because of the purchasing power in the towns. This affects the ability of the small-scale firms to adopt e-commerce at a speed [...]
  • Pages: 20
  • Words: 5401

Market Failure: A Critical Analysis

A strand of economic literature demonstrates that in many situations government intervention in a free-market economy materializes from the failure of the private sector to streamline the markets, and from government urge to protect investors [...]
  • Pages: 6
  • Words: 1605

The Extent of the Cosmetic Industry in Australia

The use of advertising in the promotion of the marketability of this product is a strategy that Procter & Gamble has effectively developed across Australia and the rest of the international market.
  • Pages: 8
  • Words: 2181

BatesManor Furniture Marketing Plan

Goals, Aims and Objectives To establish the importance or value of marketing the company in a better way To assess the risks that may be faced while marketing the company To source additional resources that [...]
  • Pages: 8
  • Words: 2307

Palisades Promotional Assessment

This is because online marketing enables the customers to get more data related to the products, for example, the pieces of information concerning the prices and quality.
  • Pages: 3
  • Words: 870

Australian Beauty Industry

Mills says that the ability of the Australian firms to penetrate the American markets was one of the successful story. The American market is one of the most attractive in the world.
  • Pages: 8
  • Words: 2173

Marketing Strategy: Product Perceptual Map

In order to solve the marketing problems, the marketer must develop a perceptual map that illustrates the product's feature and a different one showing the attributes of the ones offered by the competitor.
  • Pages: 4
  • Words: 1105

Marketing Plan (Research) in the Health Sector

Marketing research is the process of collecting, investigating and interpreting the news about the market focusing on a product or service based work to be kept for market selling by considering the time events like [...]
  • Pages: 13
  • Words: 3630

Marketing Plan for a New Cardiac Center

It is noted that consultation and offering advice to the patients and to the members of the community as a whole are the major services that will be provided by expert cardiologists.
  • Pages: 15
  • Words: 4024

Marketing Plan for a New Product

The sheep will be the size of a pillow and it will have letters of the alphabet spelt on one side and the numbers 0-10 written boldly on the other.
  • Pages: 6
  • Words: 1662

Comparing the Prices of iPhone

In most cases, the marketing strategies are designed to enhance a long term plan, with tactical plan releasing enough particular actions and tasks to be achieved in a particular financial year, and the remains part [...]
  • Pages: 10
  • Words: 2756

Marketing Plan for Fizzy Time Soda

The company's marketing plan aims at ensuring that products get to the market in the required quantities and quality hence meeting demands of the consumers.
  • Pages: 5
  • Words: 1438

Wal-Mart Financial Analysis

The growth in net sales was highest between years 2008 and 2009, followed by the year 2010-2011 periods. Net profit as a percentage of sales was highest in year 2008 as a result of low [...]
  • Pages: 1
  • Words: 119

Cultural Sensitivity Problem in the China’s Marketing

Therefore, it is important for the USA marketers to understand the culture and expectations of the Chinese people. The above may impact an American's company marketing strategy in that the Americans might be forced for [...]
  • Pages: 3
  • Words: 892

Does Netflix Have a Pricing Issue?

Even though the amount by which a company may increase prices of its products is decided by every individual company, the 60% increase in price by Netflix is justified due to the growing demand for [...]
  • Pages: 2
  • Words: 785

Increasing Occupancy Rates

Sophistication and comfort in the Apartments is the main theme in all the marketing tools to be used. First, the business will use customer relationship management in order to increase the present tenant's rate of [...]
  • Pages: 4
  • Words: 1109

Strategies and Competition in the Marketing Environment

They should take initiatives to reappraise their expectations and the role of marketing in a digital and networked marketplace. Marketing techniques should identify how to attack the competition and the value of emphasizing value.
  • Pages: 3
  • Words: 873

Dangers of Smoking Campaign

The effects of this activity are there for everybody to see and that is why the society needs to stand up against smoking which can be proved by the resources that are used to treat [...]
  • Pages: 7
  • Words: 2093

Cougar Bite Interactive Marketing Plan

The industry is expected to make the choice based on the quality, and that is where the concentration of all the business resources would be diverted.
  • Pages: 4
  • Words: 1494

Maximizing Profits: Price Fixing

Price fixing occurs when market players collude to have the prices of commodities fixed at a certain point, hence circumventing the supply and demand dynamics of the market.
  • Pages: 5
  • Words: 1400

Lemonade Stand Business Performance

The Lemonade case falls under fast-food restaurant and as such to evaluate its actual financial performance, it is wise to insider its performance to that of other players within the industry. The performance is shown [...]
  • Pages: 4
  • Words: 1003

Marketing Simulation: High and Low Priorities

The company should carry out advertising and product promotions to push the sales of the music systems but stock the items needed by the consumers.
  • Subjects: Financial Marketing
  • Pages: 2
  • Words: 695

The Role of E-Commerce in the Marketing

The cost of the type of marketing strategy chosen is directly proportional to the cost of networking used. Knowledge of the segment variable is very important in segment identification.
  • Pages: 2
  • Words: 600

Martha Stewart Living Omnimedia, (MSO)

When the Chief Executive officer is the "brand", it can be difficult to separate their personality from the identity of the company they represent.
  • Subjects: Product Marketing
  • Pages: 2
  • Words: 744

Kudler Fine Food Marketing Strategy and Tactics

The study of demographics is important as Kudler Fine Food should be aware of the age category of those who need its services and predict the future trends for a target audience.
  • Subjects: Product Marketing
  • Pages: 2
  • Words: 532

Early Investment in Stock Market

The market is also referred to as equity market and it is very crucial in economic growth bearing in mind that by issuing specific percentage of their shares to investors, companies are able to raise [...]
  • Pages: 2
  • Words: 736

World with no advertising, no promotion, no marketing

Advertising, promotion, and marketing makes the business world have a share of its fun, creativity, innovation, and entertainment; in the case, the world lacks these business processes, then the fund of the business world would [...]
  • Pages: 2
  • Words: 542

Evaluating Sales Performance

Sales Force Automation primarily involves the use of software modules for streamlining all the activities pertaining to sales and to aid in the reduction of time that sales representatives need to spend on each of [...]
  • Pages: 4
  • Words: 1063

The Google Company’s Financial Strains

The provision of funds by the parties that partnered with Google Company helped in the successful establishment, development and expansion of the company to its current level at which it is a recognized multinational company.
  • Pages: 8
  • Words: 2216

International Marketing Plan for Tata Nano

Figure 1: Total population of India from 2003 to 2011 Source: IndexMundi Legal System India is a promising market to the present corporate houses and the legal system of India is very flexible to the [...]
  • Subjects: Financial Marketing
  • Pages: 20
  • Words: 5299

Marketing Mix and Marketing Strategy

In marketing a new product, the following sections are important for successful penetration into the market: The first step is researching extensively for information about competitors and the kind of products, customers, and strategies they [...]
  • Subjects: Product Marketing
  • Pages: 7
  • Words: 1946

The Cedarville County jail

As the newly appointed CEO to the Cedarville County jail, my main objective is to make use of the existing security technology to deal with the insecurity issues and transform the administration of the facility [...]
  • Pages: 2
  • Words: 546

Marketing Concepts: Pricing Strategy

This is the setting of a lower price to attract many sales in the market so as to enhance dominance in the market.
  • Subjects: Financial Marketing
  • Pages: 2
  • Words: 617

Current Event in Marketing

The strategy is preferred due to huge number of the websites users and the high number of transactions that social network marketing generates.
  • Pages: 3
  • Words: 894

Nokia Pricing Strategy

The following are the common products attributes of Nokia Phones: They have a target market; the section of the market is in need of phones Has high value products that can be up-sold and cross-sold [...]
  • Subjects: Product Marketing
  • Pages: 3
  • Words: 910

Preparing an International Marketing Plan

Being the basis of the marketing, which denotes the needs and desires of customers, identifies the methods aimed at satisfying those needs and meets the organizational objectives, the international marketing performs the same actions, but [...]
  • Pages: 3
  • Words: 819

Marketing and Advertising

They update the websites to inform their customers of the latest products they are advertising as well as the employees on the new programs and the activities of the company and the projects they are [...]
  • Pages: 4
  • Words: 1079

Hyundai Eqqus’ Marketing Description

Some of the important aspects considered are the suitability of the car for the purpose it was intended, the convenience of the car and the availability of the maintenance service to the customers.
  • Pages: 4
  • Words: 1100

Importance of the Marketing in Business

By and large, through the data collection the community group will be in a position to establish the truth behind the concerns on involvement in exercise by the young people.
  • Subjects: Financial Marketing
  • Pages: 3
  • Words: 1067

Target Market for the “Be Fine Vegan Skin Care”

To be competitive in the market and realize profits from the sale of the product "Be Fine Vegan Skin Care" in a competitive market, marketing executives analyze and design a market plan that is strategically [...]
  • Pages: 2
  • Words: 569

Market examination techniques for the I-Pad

In this regard, a brief definition of the term qualitative research shall be provided as well as an outline of the primary methods for conducting this type of market research.
  • Pages: 2
  • Words: 564

PenAgain Marketing Analysis

The company employs an outside group, Merchant Service Organization to monitor the display of its products at Wal-Mart stores so as to ensure that the company's products are up on the shelves and that they [...]
  • Pages: 5
  • Words: 1709

Gold’s Effective Marketing

The yellow color of gold is also very appealing to the eye. On the right of the picture is the logo and name of the advertising company, Mustafa gold mart.
  • Pages: 4
  • Words: 1220

The Role of Search Strategy in Marketing

In addition to that, the use of the internet played a critical role, in the modern age of computing to access information and data about the Eric Hamilton founded Hamilton Health, Inc, gym devices, similar [...]
  • Subjects: Financial Marketing
  • Pages: 2
  • Words: 548

The Hamilton Health Inc Marketing Research

The objective of the process is to identify and analyze how variation of the factors of marketing mix can influence the behavior of customers.
  • Subjects: Financial Marketing
  • Pages: 3
  • Words: 976

The Virgin Blue Company-Australia

One of the director in the company summarizes "all personnel are required to support the quality of Virgin Blue and to take an active role in identifying and facilitating opportunities for improvement where the ultimate [...]
  • Pages: 10
  • Words: 2780

The Role of Political Marketing in Politics

Marketing is vital because the public cannot vote for a candidate who is not known to them and thus this paper explains the various strategies that politicians employ in order to have an upper hand [...]
  • Pages: 2
  • Words: 790

Marketing in real life

Marketing is an important exercise in a company; it ensures that target customers access goods and services a company manufactures. It is through marketing that a company understands the expectations of its target market.
  • Pages: 3
  • Words: 801

Effect of Customer Participation on Customer Satisfaction

In their article titled "The Interplay between Customer Participation and Difficulty of Design Examples in the Online Designing Process and Its Effect on Customer Satisfaction: Mediational Analyses", Chang, Chen and Huang address the effect of [...]
  • Pages: 3
  • Words: 836

Fashion Beach Export Marketing Plan

The company was established in the year 2000 to cater for the needs of fashion conscious New York population and has expanded to establish new shops in Myrtle Beach in South Carolina State and Virginia.
  • Pages: 3
  • Words: 782

Marketing Plan for ‘Intelligent Ref’

The telephone rings: the phone is not inside the refrigerator, it is outside the refrigerator, somewhere inside the house. Now is the time to introduce to the world this appliance which has been the result [...]
  • Pages: 8
  • Words: 2157

The Automobile Market in Australia

The major disadvantage for Great Wall Motors is that it does not have the facilities to produce the kind of vehicles that are in concordance with the Australian market characteristics.
  • Subjects: Financial Marketing
  • Pages: 5
  • Words: 1515

Low attendances are a worry for game in UAE

From the sports administration view the sale of match tickets to fans is one of the important ways of raising revenue and also helps in promoting sporting activities within the country.
  • Pages: 6
  • Words: 1638

Strategic marketing “Supergroup”

The group has its roots in the United Kingdom but has also spread to other parts of the world. The group will also need to expand the wholesale division in the United Kingdom and beyond.
  • Subjects: Strategic Marketing
  • Pages: 5
  • Words: 1382

Marketing Research for Decision Making Process

This will enable the firm to add value to their products and also to come up with alternative products that matches with the needs of the consumers so as to maintain the existing customers as [...]
  • Pages: 2
  • Words: 608

Speedpac Company International Marketing

The company has a policy of providing better-quality services in the management and distribution of products in both the local and intercontinental market.
  • Subjects: Financial Marketing
  • Pages: 6
  • Words: 1637

Marketing at the Madras Rubber Factory

Advertising is a major component of doing business and hence every business should have good marketing strategies to ensure that their products are well known and recognized in the market.
  • Subjects: Financial Marketing
  • Pages: 4
  • Words: 1156

Dell Inc. Company Strategic Marketing

Its is the marketing plan which determines the degree of business promotion According to Kotler a marketing plan designs structures and devices tactics on how the business will be advanced and propped up This element [...]
  • Subjects: Product Marketing
  • Pages: 11
  • Words: 3503

Marketing Analysis of the Consumers Behavior

Adaptation of products It is essential for marketers to choose on the level to which they will modify their commodities and marketing strategies to fulfill the distinctive requirements of different end users in a variety [...]
  • Pages: 3
  • Words: 845

Recommendation for GameStop in CRM Area

The inquiry and supply routine is done electronically and therefore the company has to utilize the web-based retailing system to provide the required positive and lasting impression on the customers.
  • Pages: 2
  • Words: 574

Marketing Myopia Approach

Companies should understand that marketing efforts are a necessity for the product to sell since the profits are not solely on low costs of production but also on the volume of sales.
  • 4
  • Subjects: Financial Marketing
  • Pages: 2
  • Words: 569

The Panini Company: Business Plan

Local radio and print media will also be used to announce the opening of the best and only Panini fast food company in California.
  • Pages: 3
  • Words: 760

The Role of Marketing Trends in Business

On the same note, Woodrooffe suggests that the five-year plan, millions of dollars in global marketing and carefully selected celebrities led to the success of The Avengers movie.
  • Subjects: Financial Marketing
  • Pages: 2
  • Words: 549