Marketing Essay Examples and Topics. Page 27

3,188 samples

The Role of E-Commerce in the Marketing

The cost of the type of marketing strategy chosen is directly proportional to the cost of networking used. Knowledge of the segment variable is very important in segment identification.
  • Pages: 2
  • Words: 600

Martha Stewart Living Omnimedia, (MSO)

When the Chief Executive officer is the "brand", it can be difficult to separate their personality from the identity of the company they represent.
  • Subjects: Product Marketing
  • Pages: 2
  • Words: 744

Early Investment in Stock Market

The market is also referred to as equity market and it is very crucial in economic growth bearing in mind that by issuing specific percentage of their shares to investors, companies are able to raise [...]
  • Pages: 2
  • Words: 736

World with no advertising, no promotion, no marketing

Advertising, promotion, and marketing makes the business world have a share of its fun, creativity, innovation, and entertainment; in the case, the world lacks these business processes, then the fund of the business world would [...]
  • Pages: 2
  • Words: 542

Evaluating Sales Performance

Sales Force Automation primarily involves the use of software modules for streamlining all the activities pertaining to sales and to aid in the reduction of time that sales representatives need to spend on each of [...]
  • Pages: 4
  • Words: 1063

The Google Company’s Financial Strains

The provision of funds by the parties that partnered with Google Company helped in the successful establishment, development and expansion of the company to its current level at which it is a recognized multinational company.
  • Pages: 8
  • Words: 2216

Marketing Mix and Marketing Strategy

In marketing a new product, the following sections are important for successful penetration into the market: The first step is researching extensively for information about competitors and the kind of products, customers, and strategies they [...]
  • Subjects: Product Marketing
  • Pages: 7
  • Words: 1946

The Cedarville County jail

As the newly appointed CEO to the Cedarville County jail, my main objective is to make use of the existing security technology to deal with the insecurity issues and transform the administration of the facility [...]
  • Pages: 2
  • Words: 546

Marketing Concepts: Pricing Strategy

This is the setting of a lower price to attract many sales in the market so as to enhance dominance in the market.
  • Subjects: Financial Marketing
  • Pages: 2
  • Words: 617

Marketing and Advertising

They update the websites to inform their customers of the latest products they are advertising as well as the employees on the new programs and the activities of the company and the projects they are [...]
  • Pages: 4
  • Words: 1079

Hyundai Eqqus’ Marketing Description

Some of the important aspects considered are the suitability of the car for the purpose it was intended, the convenience of the car and the availability of the maintenance service to the customers.
  • Pages: 4
  • Words: 1100

Importance of the Marketing in Business

By and large, through the data collection the community group will be in a position to establish the truth behind the concerns on involvement in exercise by the young people.
  • Subjects: Financial Marketing
  • Pages: 3
  • Words: 1067

Target Market for the “Be Fine Vegan Skin Care”

To be competitive in the market and realize profits from the sale of the product "Be Fine Vegan Skin Care" in a competitive market, marketing executives analyze and design a market plan that is strategically [...]
  • Pages: 2
  • Words: 569

Market examination techniques for the I-Pad

In this regard, a brief definition of the term qualitative research shall be provided as well as an outline of the primary methods for conducting this type of market research.
  • Pages: 2
  • Words: 564

PenAgain Marketing Analysis

The company employs an outside group, Merchant Service Organization to monitor the display of its products at Wal-Mart stores so as to ensure that the company's products are up on the shelves and that they [...]
  • Pages: 5
  • Words: 1709

Gold’s Effective Marketing

The yellow color of gold is also very appealing to the eye. On the right of the picture is the logo and name of the advertising company, Mustafa gold mart.
  • Pages: 4
  • Words: 1220

The Role of Search Strategy in Marketing

In addition to that, the use of the internet played a critical role, in the modern age of computing to access information and data about the Eric Hamilton founded Hamilton Health, Inc, gym devices, similar [...]
  • Subjects: Financial Marketing
  • Pages: 2
  • Words: 548

The Hamilton Health Inc Marketing Research

The objective of the process is to identify and analyze how variation of the factors of marketing mix can influence the behavior of customers.
  • Subjects: Financial Marketing
  • Pages: 3
  • Words: 976

The Virgin Blue Company-Australia

One of the director in the company summarizes "all personnel are required to support the quality of Virgin Blue and to take an active role in identifying and facilitating opportunities for improvement where the ultimate [...]
  • Pages: 10
  • Words: 2780

The Role of Political Marketing in Politics

Marketing is vital because the public cannot vote for a candidate who is not known to them and thus this paper explains the various strategies that politicians employ in order to have an upper hand [...]
  • Pages: 2
  • Words: 790

Marketing in real life

Marketing is an important exercise in a company; it ensures that target customers access goods and services a company manufactures. It is through marketing that a company understands the expectations of its target market.
  • Pages: 3
  • Words: 801

Subway Restaurant Service Marketing

Subway and through the method of observation; it will give a report on the performance of this Franchise relative to that of other fast food franchises in the country.
  • Pages: 14
  • Words: 4229

Effect of Customer Participation on Customer Satisfaction

In their article titled "The Interplay between Customer Participation and Difficulty of Design Examples in the Online Designing Process and Its Effect on Customer Satisfaction: Mediational Analyses", Chang, Chen and Huang address the effect of [...]
  • Pages: 3
  • Words: 836

Fashion Beach Export Marketing Plan

The company was established in the year 2000 to cater for the needs of fashion conscious New York population and has expanded to establish new shops in Myrtle Beach in South Carolina State and Virginia.
  • Pages: 3
  • Words: 782

The Role of Marketing in Business

The main purpose of marketing is to identify the consumer of a product or service, to retain the client, and to gratify him or her.
  • Subjects: Financial Marketing
  • Pages: 3
  • Words: 853

Marketing Plan for ‘Intelligent Ref’

The telephone rings: the phone is not inside the refrigerator, it is outside the refrigerator, somewhere inside the house. Now is the time to introduce to the world this appliance which has been the result [...]
  • Pages: 8
  • Words: 2157

The Automobile Market in Australia

The major disadvantage for Great Wall Motors is that it does not have the facilities to produce the kind of vehicles that are in concordance with the Australian market characteristics.
  • Subjects: Financial Marketing
  • Pages: 5
  • Words: 1515

Strategic marketing “Supergroup”

The group has its roots in the United Kingdom but has also spread to other parts of the world. The group will also need to expand the wholesale division in the United Kingdom and beyond.
  • Subjects: Strategic Marketing
  • Pages: 5
  • Words: 1382

Marketing Research for Decision Making Process

This will enable the firm to add value to their products and also to come up with alternative products that matches with the needs of the consumers so as to maintain the existing customers as [...]
  • Pages: 2
  • Words: 608

Speedpac Company International Marketing

The company has a policy of providing better-quality services in the management and distribution of products in both the local and intercontinental market.
  • Subjects: Financial Marketing
  • Pages: 6
  • Words: 1637

Marketing at the Madras Rubber Factory

Advertising is a major component of doing business and hence every business should have good marketing strategies to ensure that their products are well known and recognized in the market.
  • Subjects: Financial Marketing
  • Pages: 4
  • Words: 1156

Virgin Group Marketing Performance

Virgin holiday is characterized by the ability of the customer to book a holiday and fly Atlantic. Promotion plays a vital role in growth of Virgin Group by a system of taking information about their [...]
  • Pages: 7
  • Words: 1930

Dell Inc. Company Strategic Marketing

Its is the marketing plan which determines the degree of business promotion According to Kotler a marketing plan designs structures and devices tactics on how the business will be advanced and propped up This element [...]
  • Subjects: Product Marketing
  • Pages: 13
  • Words: 3503

Marketing Analysis of the Consumers Behavior

Adaptation of products It is essential for marketers to choose on the level to which they will modify their commodities and marketing strategies to fulfill the distinctive requirements of different end users in a variety [...]
  • Pages: 3
  • Words: 845

Recommendation for GameStop in CRM Area

The inquiry and supply routine is done electronically and therefore the company has to utilize the web-based retailing system to provide the required positive and lasting impression on the customers.
  • Pages: 2
  • Words: 574

Marketing Implementation

Thus, the marketing process To effectively implement the marketing plan for coco bongo, the marketers have to draw up a marketing plan incorporating the actual actions to be undertaken by the marketing team to achieve [...]
  • Subjects: Strategic Marketing
  • Pages: 5
  • Words: 1501

Marketing Myopia Approach

Companies should understand that marketing efforts are a necessity for the product to sell since the profits are not solely on low costs of production but also on the volume of sales.
  • 4
  • Subjects: Financial Marketing
  • Pages: 2
  • Words: 569

The Panini Company: Business Plan

Local radio and print media will also be used to announce the opening of the best and only Panini fast food company in California.
  • Pages: 3
  • Words: 760

The Role of Marketing Trends in Business

On the same note, Woodrooffe suggests that the five-year plan, millions of dollars in global marketing and carefully selected celebrities led to the success of The Avengers movie.
  • Subjects: Financial Marketing
  • Pages: 2
  • Words: 549

Toyota Marketing Strategies

The many reasons that led to the success of the Prius need an analysis hence this paper will discuss the macro environmental factors that have affected the marketing of Prius as well as hybrid marketing [...]
  • Subjects: International Marketing
  • Pages: 4
  • Words: 1284

International Marketing Plan

Red Bull Malaysia is the leading brand in the Malaysian market and is regarded as the best energy drink in the world.
  • Pages: 2
  • Words: 556

Nokia Corporation: Marketing Concept in the UK

Technological This regards the degree to which the technology is embedded in our society or the technological culture that has the powers to control the technical nature of the products in the market, and it [...]
  • Pages: 11
  • Words: 3077

Apple’s Marketing Programme & Environment

This includes all emissions to air, land and water legal constraints; the effects on the neighbouring community, landscape and ecology; and the public's perception of the operating company in the local area".
  • Pages: 11
  • Words: 3188

Major and Minor Argument

Cons of advertising Reason 1: Advertising leads to tyranny of alternatives or alternative burden. Pros of Advertising Reason 1: Advertising assists people to choose amongst contending needs.
  • Pages: 2
  • Words: 674

Market Plan of Zeep Lawn Mower

Brand extention is the process of making use of the benefits derived from an existing brand in the market to bring into the market a new product using the same brand.
  • Pages: 4
  • Words: 1138

Customer Service Coordination

Self-management on the other hand is the key factor because the coordinator must be self-aware all the time in relation to the environment and the needs of the customers.
  • Pages: 10
  • Words: 2654

Making a High Fashion Brand and Use Pop-up Stores

To understand the external analysis on the Rubirosa, we have to concentrate on emerging trends and norms within the fashion industry The SWOT analysis of Rubirosa is a very important aspect because it will assist [...]
  • Pages: 11
  • Words: 3016

Risks in online marketing

This permits unauthorized individuals to use the services of the charity organization without the notice of the owner and can result in loss of property due to online theft.
  • Pages: 4
  • Words: 1146

Web Communication and Advertising

There are several objectives which have to be attained: 1) to raise the customers' awareness about the product; 2) to allow the customers make online purchase; 3) to increase the customer base of the company.
  • Subjects: Marketing Communication
  • Pages: 3
  • Words: 1041

Marketing the Human Microchip

Further analysis of the marketing situation reveals that the production cost of the microchip has to be evacuated to determine the most cost effective strategy to employ in manufacturing the chip.
  • Pages: 10
  • Words: 2690

Competition Advantages for Producers and Consumers

Three articles on the topic of competition will be used to define the boundaries discussion and they all have been chosen because of their relevance to the argument that competition brings about great benefits to [...]
  • Pages: 3
  • Words: 839

Google Refused Trademark for Nexus One

When Google applied for the 'Nexus One' trademark back in December 10th 2009, the they were shocked to learn that the United States Patent and Trademark Office had earlier given the 'Nexus' trademark to a [...]
  • Pages: 2
  • Words: 669