Product Marketing Essay Examples & Topics. Page 3

354 samples

SmartBridge Company’s Smart TV System

The company's mission is to satisfy all its clients and to provide them with the most professional services, regardless of their awareness of certain technologies and experience in previous collaboration with SmartBridge.
  • Pages: 7
  • Words: 2005

Paperless Passports as a Product Innovation

Comprehensively, this business proposal presents a succinct understanding of how our organization would help with the rollout of a paperless passport service that would make it easier for people to travel around the world, without [...]
  • Pages: 15
  • Words: 4151

AXE Brand’s Environmental Scan

The products are sold in over 100 countries, which have different market demands and opportunities, as well as local competitors, which is why there is a need for a strong market strategy that would address [...]
  • Pages: 2
  • Words: 545

The Revolutionary Nike Multi-Purpose Shoe

This means that a client purchasing the NikeMPx shoe is given the benefit of using the footwear for sporting and non-sporting activities. In summary, the NikeMPx has the potential of multiple usages to benefit a [...]
  • Pages: 2
  • Words: 554

Design Fundamentals: Statement of Customer Needs

Therefore, high functionality of device is one of the major needs of potential customer who will be able to use the product everywhere at home, for instance, to open bottles in the kitchen.
  • Pages: 2
  • Words: 552

Chromebook Product Marketing Plan

Revenue is one of the primary financial objectives for a company and is the income a business acquires from the 'standard' business activities that usually include selling services or products to customers.
  • 5
  • Pages: 3
  • Words: 831

Developing Retail Packaging for a New Product

One of the crucial stages of packaging development is printing design, and the overall success of the product in the market may significantly depend on the quality of operations at this phase of package manufacturing.
  • Pages: 4
  • Words: 1114

Google Chromebooks Distribution Strategy

The distribution for the Chromebook computers should be based on the traditional channels. For instance, Google can make a deal with the Ingram Micro corporation, one of the leading distributors of computers and technologies in [...]
  • Pages: 2
  • Words: 578

Nintendo Wii U Console Failure

The mentioned problems pertained to the aspects of promotion and advertising, organizational aspects, and the issues with the product itself. Considering all the mentioned aspects that contributed to the failure of Nintendo Wii U, it [...]
  • Pages: 2
  • Words: 623

IznBooks Company’s Library in Ajman University

The other reasons why the company wants to market its library and information products the university include the promotion of the use of information resources, creation of demand and a perception of its library and [...]
  • Pages: 8
  • Words: 2247

Soju Product: Socio-Cultural Environment Influence

After all, there is indeed much evidence as to the fact that the manner in which consumers perceive the actual value of different goods and services continues to remain highly reflective of what happens to [...]
  • Pages: 6
  • Words: 1674

Sony Netbooks for Education and Entertainment

Still, students are the main audience because a netbook is an ideal option for students, who have to replace their writing and searching for activities with the speed of the world.
  • Pages: 6
  • Words: 1055

Sun Peaks Resort from Consumer Perspective

Sun Peaks Resort with its mountain views, various opportunities for skiing, sledding and engaging in other winter sports, alongside the availability of sports school, private lessons, festivals, and events create a unique appeal to diverse [...]
  • Pages: 10
  • Words: 2890

British Petroleum Company’s Products Marketing

Different research tools will cater for different audiences and needs, for instance, online surveys will be used to reach BP products' consumers throughout the world while observation tool will be used in the local market [...]
  • Pages: 2
  • Words: 573

Australian Open Tennis Tournament as a Product

Australian Open tennis tournament is viewed as a product in this discussion, and for it to sell well, it has to be accompanied by superior, innovative and customer-oriented services.As R.
  • Pages: 2
  • Words: 579

Cube Kits as a Portable Educational Toy

The construction of the cubes would be relatively simple since all that would be needed is a solid square surface to act as the base, six thin square magnets to be placed on each side [...]
  • Pages: 2
  • Words: 582

Samsung Gear Virtual Reality Product Launch

The paper at hand is devoted to the analysis of the launch of Samsung Gear VR from different perspectives: the product development model, the business analysis, its technical implementation, etc.
  • Pages: 5
  • Words: 1393

Dove Body Wash as a Wallmart’s Product

The selected product is a nourishing body wash that is said to contain a large scope of moisturizing elements and to have a pleasant cherry and almond scent.
  • Pages: 2
  • Words: 565

Nissan Patrol Product Marketing in the UAE

The auto industry has become one of the main elements of the successful economy in almost every country in the world, and the UAE market remains to be one of the fastest-growing examples.
  • Pages: 8
  • Words: 2201

Volvo Trucks’ Driver Safety Seat Project

It is the Volvo Group's vision that the industry it is in is closely connected to other industries that should be addressed, too, if a truck manufacturer wants to succeed.
  • Pages: 4
  • Words: 1174

John Deere Air Conditioning System Marketing

Since the primary business strategy of John Deere company is to distinctively serve customers that are involved with working on the land, the company should look into the expansion of the brand in the area [...]
  • Pages: 2
  • Words: 567

Ford Fiesta: Analysing the Market

Among its benefits, there is a significant improvement in the quality of the product and service line resulting in an increase in market share, and understanding the consumer tastes and preferences better.
  • Pages: 3
  • Words: 839

Nike Vapor Strobe Glasses: Market Analysis

Nike vapor strobe glasses will overcome such a strategy by extending the general market of the product. This indicates that a new product may be developed, which may affect the sales and marketing operations of [...]
  • Pages: 3
  • Words: 848

Tastykake’s Innovative Product Introduction

Regardless of the oppressing deadline, Schutz and her team were able to find the perfect formula for the majority of the snacks supposed to go into production after the period of testing. This trial and [...]
  • Pages: 3
  • Words: 843

Herb’aVors Vegan Drive-Thru Product Business Model

As a result, the wide public will be able to receive the brand-new service with the excellent health promotion characteristics and traditional cultural implications of fast-food. The breakthrough of the offered concept is the vegan-based [...]
  • Pages: 3
  • Words: 808

Acuvue Product Marketing Campaign

The case of Vistakon helps to clarify the main issues of a successful marketing campaign and identify the steps that should be taken by managers, who want to introduce their products and services in the [...]
  • Pages: 2
  • Words: 595

Sony PlayStation’s Online Display Advertising

The newest word in the advertising and brand-promoting strategy is Online Display Advertising. It is obvious that the analysts at Sony realize the importance of using advanced advertising techniques such as display adverts.
  • Pages: 3
  • Words: 856

Mountain Valley Spring Water Advertising

The present campaign is to suggest a new type of product, mineral water in plastic bottles for children of primary school age within the existing brand category.
  • Pages: 4
  • Words: 962

Phone Fuel Product Marketing Plan

The weakness of the phone fuel is the fact that it is not familiar in the market and so thorough marketing is required in order for it to be embraced.
  • Pages: 3
  • Words: 899

PlayStation 4 Pro Product’s Price Strategy

However, today, these figures seem to be a relic of the past in connection with the announcement of the PlayStation 4 Pro as a more powerful version of the consoles from Sony.
  • Pages: 5
  • Words: 1384

The Smart Cart Product Marketing Project

Seeing that the B2B market is currently viewed as the target area of the company's operations, retail organizations that require shopping carts for their business need to be considered as the target market.
  • Pages: 2
  • Words: 711

Nehi Soda Product Marketing Campaign

As such, the segment will be more willing to buy the commodity compared to those who never interacted with it in the past. This attribute will be useful to the marketing of Nehi soda.
  • Pages: 5
  • Words: 1458

Product Life Cycle: Phases and Elements

Chiefly, it provides the marketing personnel with an understanding of the dynamics of the market and the ability to timely assess the change in customer demand and react to it.
  • Pages: 2
  • Words: 576

Unilever’s Product Development: Collaborative Innovation

There is the possibility of the comprehensive use of the efforts of the project partners at the preproduction, production, and marketing stages, which contribute to the achievement of positive externalities due to the synergistic effect.
  • Pages: 9
  • Words: 2492

Product Marketing: Heating and Cooling Microwave

As the device is supposed to be a microwave oven capable of two options such as heating and freezing, it is necessary to evaluate the idea and assess the market, technologies, appliances, and other related [...]
  • Pages: 9
  • Words: 1760

Dubai Private Hospitals’ Product Hierarchy

The concept of product is increasingly becoming popular in the business sector, especially when it comes to explaining the sequence of movement and distribution of products on the basis of demand and market competition.
  • Pages: 10
  • Words: 2766

The Wonder House Paint Product’s House of Quality

However, some of the products and services developed fail to adhere to address the needs and requirements of the customers. These are listed below: Durability Variety Cleanliness and easy to wash Affordability User friendly The [...]
  • Pages: 4
  • Words: 1153

Sporting Celebrity in Product Marketing

The currency of the question and the necessity of the discussion depending on the range of endorsements on the screens and in magazines and on the popularity of this type of advertisements with the public.
  • Pages: 9
  • Words: 2583

Frucor Company’s V Pocket Rocket Campaign

Observably, there has also been an increase in the number of companies dealing in the energy drinks. The recognition of the importance to address the needs of specific population is critical.
  • Pages: 13
  • Words: 3621

Samsung Flat-Screen TVs: Customer Value Strategies

A marketing channel is a system of distribution that allows the customer to choose the product and buy it. The creation of an efficient marketing channel is essential for the overall success of the marketing [...]
  • Pages: 2
  • Words: 577

IPad 4 Product: Distribution and Marketing Plan

The end result is the development of a conundrum since in order to stay relevant Apple needs to be able to penetrate new markets, however, the most obvious market to penetrate requires it to have [...]
  • Pages: 7
  • Words: 1937

Etihad Airways’ New Destination Analysis

In particular, the company should focus on the availability of flights to the new destination. It should be noted that nine major companies serve this destination, and one can assume that the market share of [...]
  • Pages: 2
  • Words: 555

Neptune Gourmet Seafood’s New Product Launch

The firm plans to introduce a new and cheaper product into the market to reduce its inventory levels. The experts note that the firm wants to introduce a low-priced brand in the existing market that [...]
  • Pages: 3
  • Words: 922

Apple’s iPod Product Marketing Campaign

The main advantage of this media player is the unique design that distinguishes it among other products. Furthermore, it is important to consider the increased fragility of hard drives incorporated in this player.
  • Pages: 2
  • Words: 561

Spicy Walkers Crisps: New Product Launching

Inspired by the increased customers' interest in the cultures of Asian and Latin American countries, Walkers, the leading manufacturer of snack foods in the United Kingdom, currently launches new 'Luxury' spicy Walkers Crisps.
  • Pages: 5
  • Words: 1387

Puppy Health Door Product Marketing Project

The numerous amounts of money spent in the sphere of pet industry all over the world are significant evidence for the fact that people care for their pets and are eager to spend money to [...]
  • Pages: 11
  • Words: 3019

Drink-At-Home Inc.’s New Product Development Plan

In the case of the Drink-At-Home, Inc.those factors are the possibility of the final product not corresponding to the developers' conception and the possibility that the other companies develop a similar product faster.
  • Pages: 2
  • Words: 550

LED Blackboard’s Environmental Analysis

The development of the components used in manufacturing LED technologies is likely to lead to the reduction of costs, which is also beneficial for the future of the product.
  • Pages: 3
  • Words: 842

Emirates Airline’s Kennel Product Marketing Plan

The introduction of kennels for transportation pets is based on the SWOT and PEST analyses, the evaluation of the company's history and missions, and the identification of other factors that can help to improve the [...]
  • Pages: 13
  • Words: 3572

Samsung & LG Electronics: Product Differentiation

The reason is that all the items appear to have the same qualities to the consumer. The pressure to weaken the prices of the items is aimed at reducing the level of competition in the [...]
  • 4.7
  • Pages: 6
  • Words: 1681

Marketing Plan: the iPad Jr.

The second step is targeting where the company will select the group it wants to focus on and communicate with it through adverts thereby increasing the awareness of its products to the group.
  • Pages: 3
  • Words: 944

Samsung Company Smartphone Marketing

The article gives a summary of the Smartphone market controlled by Samsung and the ensuing advertising expenditure from mobile marketing and advertisements because of the strategy employed by Samsung.
  • Pages: 2
  • Words: 375

Cookie Five Product’s Marketing Issues

To demonstrate the opportunities that the given venture is going to have in the organic food markets, one has to introduce a graph that depicts the ratio of the price, the number of customers and [...]
  • Pages: 4
  • Words: 1086

EIAST Company’s Space Tourism Services

In this paper, the financial analysis of the venture is performed in relation to the opportunity identified. The institution has the technical and technological capabilities to achieve the objective.
  • Pages: 8
  • Words: 2263

Ferrara Pan Candy Company Product Marketing

The data collected met the objectives of the research study. From the above information, it is clear that the data collected met the objectives of the quantitative research study.
  • Pages: 5
  • Words: 1401

BlackBerry Handset in Arab World

It is one of the five top devices on the mobile market, which underlines that it is in great demand with the population."On August 1, 2010, Telecommunication Regulatory Authority of The United Arab Emirates officially [...]
  • Pages: 2
  • Words: 608

Microsoft Maren Product in Saudi Arabia

Microsoft Maren is a tool that can bring value to the Internet users of Saudi Arabia, for it can open up a number of opportunities for the country to enter the world market.
  • Pages: 2
  • Words: 581

Stylenanda Company Products Marketing Plan

Therefore, the purpose of the marketing plan will be to introduce the Stylenanda products into the US market as a top fashion apparel brand for any typical American woman.
  • Pages: 4
  • Words: 1130

Maotai Spirit Product Campaign Strategy

The first step in developing a campaign strategy for Maotai Spirit will be brand positioning in the target market. The slogan used in the new market may need a change.
  • Pages: 6
  • Words: 1660

Amazon.com Website Products Marketing

Through a comparison of price, delivery time and amount of effort needed in order to purchase a mass produced product or a customized product, it is anticipated that this paper will be able to showcase [...]
  • Pages: 4
  • Words: 1142

Nike Company Social Media Marketing

Nike promotes a large variety of women's running shoes both in its website and in other social media sites. The company incorporates a number of attractive products in its social media marketing sites when promoting [...]
  • Pages: 2
  • Words: 313

Elite Mobile Company Product Marketing

The performance has been very promising in the European and the Asian markets, especially for the high market segment. The brands mainly target the high-end market segment in the Asian and European market.
  • Pages: 6
  • Words: 1728

Health marketing: Positioning and Differentiation

The main aim of the advertisement were to break through the clutter and to present a strong and clear message to the clients; the ad was considered effective and smart meeting the healthcare objective.
  • Pages: 6
  • Words: 1664

Market Research – Butteroil

As a result, this product has largely been competitive in the market due to its uniqueness and superiority in terms of usage for various purposes.
  • Pages: 4
  • Words: 1145

The Runners World Marketing Strategy

The Runners world have shown commitment to marketing concepts evident in the problem recognition process based on the facts that a market can only exist when there are unsatisfied needs, the desire to address the [...]
  • Pages: 4
  • Words: 1064

IKEA: Overview of Marketing Strategies

The company focuses on the customers who are not interested in the furniture bought for a lifetime, but in the furniture that is suitable for them at the current moment.
  • Pages: 2
  • Words: 550

Monitor Marketing Strategies and Tactics: BBQfun

As a means of implementing the promotional activities of their wide range of products, the organization chose to reduce the prices of the essential goods while maintaining the quality of these products.
  • 1
  • Pages: 4
  • Words: 1115

Kudler Fine Foods Virtual Organization

In addition, the methods used by competitors in marketing and the nature of the market are examined, and the data obtained is analyzed to help the managers of a company decided on the counteractive measures [...]
  • Pages: 4
  • Words: 1153

Bellperre: Marketing Strategy

The marketer underscored the perception that the issues relating to life changing products play an integral role in the formation of marketing identity of the sophisticated electronics such as the mobile phones.
  • Pages: 10
  • Words: 2684

Market opportunities of IKEA in USA

IKEA has also high demand in the US market and is currently succeeding, but it is not yet able to overtake competition in the furniture market in the country as it did in the other [...]
  • Pages: 2
  • Words: 570

Rococo Chocolates: A Marketing Plan and Business Strategy

The company pays close attention to the reaction of customers through feedback mechanisms and the chocolate blog on the website. The company is located in a politically stable country, and it is operating within the [...]
  • Pages: 3
  • Words: 953

Marketing Mix of Yorkshire Tea

The aim of the research was to determine the right marketing mix for price, promotion, product, and place for Yorkshire Tea to put it at a competitive edge with its key competitors by identifying and [...]
  • Pages: 4
  • Words: 1109

Marketing the Wireless Robotic Car

By sending the robotic car to a chemical hazard, it is possible to determine the extent of spillage of a liquid or a solid pollutant.
  • Pages: 6
  • Words: 1796

Marketing: Kripsy Kreme Company

The company specializes in production of baked products such as doughnuts and supplies various retail shops and groceries. At the same time, the strategy enables the company to utilize local knowledge and capabilities, for the [...]
  • Pages: 4
  • Words: 1084

BlackBerry Marketing Management Analysis

It is important for BlackBerry to understand major impacts for the purposes of developing marketing mix strategies capable of appealing to the preferences of intended target market. In such a case, consumers prefer multipurpose phone [...]
  • Pages: 5
  • Words: 1385

Marketing Mix and Marketing Strategy

In marketing a new product, the following sections are important for successful penetration into the market: The first step is researching extensively for information about competitors and the kind of products, customers, and strategies they [...]
  • Pages: 7
  • Words: 1946

Nokia Pricing Strategy

The following are the common products attributes of Nokia Phones: They have a target market; the section of the market is in need of phones Has high value products that can be up-sold and cross-sold [...]
  • Pages: 3
  • Words: 910