Product Marketing Essay Examples & Topics. Page 3

It is the Volvo Group's vision that the industry it is in is closely connected to other industries that should be addressed, too, if a truck manufacturer wants to succeed.

Since the company has started operating as a family business, its location will include an office in the local area and the production plant located on the outskirts of the town to account for the [...]

Since the primary business strategy of John Deere company is to distinctively serve customers that are involved with working on the land, the company should look into the expansion of the brand in the area [...]

Among its benefits, there is a significant improvement in the quality of the product and service line resulting in an increase in market share, and understanding the consumer tastes and preferences better.

This report evaluates the innovativeness of the product, its awareness in the market, the target market, competitors, and the future of the firm.

As a result, the wide public will be able to receive the brand-new service with the excellent health promotion characteristics and traditional cultural implications of fast-food. The breakthrough of the offered concept is the vegan-based [...]

The case of Vistakon helps to clarify the main issues of a successful marketing campaign and identify the steps that should be taken by managers, who want to introduce their products and services in the [...]

The weakness of the phone fuel is the fact that it is not familiar in the market and so thorough marketing is required in order for it to be embraced.

As such, the segment will be more willing to buy the commodity compared to those who never interacted with it in the past. This attribute will be useful to the marketing of Nehi soda.

Software experts will be expected to identify the existing opportunities, challenges, and prospects that might dictate the future of the technology.

The basis of this selection was developed relying on Costco's income statistics and commodity turnover, assuming the significance of the companies like Costco to the market.

Chiefly, it provides the marketing personnel with an understanding of the dynamics of the market and the ability to timely assess the change in customer demand and react to it.

The concept of product is increasingly becoming popular in the business sector, especially when it comes to explaining the sequence of movement and distribution of products on the basis of demand and market competition.

In order to do so, this paper would assess the performance of the consumer electronics market in Dubai, briefly discuss the position of the five companies in Dubai, form a PEST analysis, create product hierarchies [...]

The following flow chart shows the product hierarchy for the health industry in the United Arab Emirates: As presented in the flow chart diagram above, the focus of the product hierarchy for the health industry [...]

In this bank, when the customers come to the customer service representative or the bank tellers, they take between 1 to 2 minutes to give them their account numbers or to explain the reason why [...]

The currency of the question and the necessity of the discussion depending on the range of endorsements on the screens and in magazines and on the popularity of this type of advertisements with the public.

Observably, there has also been an increase in the number of companies dealing in the energy drinks. The recognition of the importance to address the needs of specific population is critical.

To achieve this, the company may position its Dettol product as the first of its kind in the UAE market to use the Oud as one of the major ingredients.

First of all, it is a segment that focuses on quality and brand. Samsung should gather the information about sales because it is the ultimate goal of the company.

The end result is the development of a conundrum since in order to stay relevant Apple needs to be able to penetrate new markets, however, the most obvious market to penetrate requires it to have [...]

In particular, the company should focus on the availability of flights to the new destination. It should be noted that nine major companies serve this destination, and one can assume that the market share of [...]

The exploration of the role of advertising on the Internet in the process of raising the profitability of the company contributes to a better understanding of the mechanism used by the World Wide Web for [...]

The best chair should accommodate the needs of the targeted worker. This situation explains why our company has produced superior chairs in order to support the health needs of every worker.

To place an order the customer is required to provide their body size, color preferences, and the outlook of the final apparel.

Inspired by the increased customers' interest in the cultures of Asian and Latin American countries, Walkers, the leading manufacturer of snack foods in the United Kingdom, currently launches new 'Luxury' spicy Walkers Crisps.

The objectives set include entering the markets of Australia, the USA, and the EU since the Chinese market is overly saturated.

In the UAE market, Sony Watch is a product that will specifically appeal to new group of consumers who are considered to be living with diabetes.

Besides, it is possible to state the fact that the company counts on the long-term character of the project and depends on the increase of the level of popularity of its products.

The development of the components used in manufacturing LED technologies is likely to lead to the reduction of costs, which is also beneficial for the future of the product.

The introduction of kennels for transportation pets is based on the SWOT and PEST analyses, the evaluation of the company's history and missions, and the identification of other factors that can help to improve the [...]

The reason is that all the items appear to have the same qualities to the consumer. The pressure to weaken the prices of the items is aimed at reducing the level of competition in the [...]

The article gives a summary of the Smartphone market controlled by Samsung and the ensuing advertising expenditure from mobile marketing and advertisements because of the strategy employed by Samsung.

In the case of the Lost Socks product, stiff market competition in the production and marketing of sweat pants is expected to be a major barrier to entry.

According to Abou-Moghli and Abdallah, product feasibility is one of the essential business marketing elements in the market analysis process, which is deemed as a scientific tool of obtaining relevant information pertinent to the provision [...]

It is one of the five top devices on the mobile market, which underlines that it is in great demand with the population."On August 1, 2010, Telecommunication Regulatory Authority of The United Arab Emirates officially [...]

Microsoft Maren is a tool that can bring value to the Internet users of Saudi Arabia, for it can open up a number of opportunities for the country to enter the world market.

Therefore, the purpose of the marketing plan will be to introduce the Stylenanda products into the US market as a top fashion apparel brand for any typical American woman.

The first step in developing a campaign strategy for Maotai Spirit will be brand positioning in the target market. The slogan used in the new market may need a change.

This is one of the messages that one should convey to the potential consumers. This is the main objective that should be attained.

The spirit has a long history in China and is associated with the activities of the Red Army in 1935 and the Long March.

Customer and product requirements: engineers have to identify the quality of products considering the needs of customers, not their own ideas.

The business will be gradually developed into a chain of stores on the territory of the Chinese Mainland and Hong Kong.

Through a comparison of price, delivery time and amount of effort needed in order to purchase a mass produced product or a customized product, it is anticipated that this paper will be able to showcase [...]

Nike promotes a large variety of women's running shoes both in its website and in other social media sites. The company incorporates a number of attractive products in its social media marketing sites when promoting [...]

The performance has been very promising in the European and the Asian markets, especially for the high market segment. The brands mainly target the high-end market segment in the Asian and European market.

In addition to that, the company should promote the opening of franchise shops because this strategy can increase the number of sales outlets.

But while the youth drinks to their fulfillment, manufacturing companies do little to tell the youth that more is needed in the pursuit of the ideal body shape than mere sports drinks.

The main aim of the advertisement were to break through the clutter and to present a strong and clear message to the clients; the ad was considered effective and smart meeting the healthcare objective.

The management of this firm has been keen on adopting new market trends, which has ensured that the firm remains relevant in this industry.

Middlesex Insurance Company's research plan guides the collection and analysis of data in the following ways; the research team outlines the research objectives, the audience, and how the results will be used.

Target market and consumer behavior The firm's management team recognizes the fact that the success of the new software upon introduction in the market is dependent on the effectiveness with which it has targeted the [...]

As a result, this product has largely been competitive in the market due to its uniqueness and superiority in terms of usage for various purposes.

The Runners world have shown commitment to marketing concepts evident in the problem recognition process based on the facts that a market can only exist when there are unsatisfied needs, the desire to address the [...]

The company focuses on the customers who are not interested in the furniture bought for a lifetime, but in the furniture that is suitable for them at the current moment.

As a means of implementing the promotional activities of their wide range of products, the organization chose to reduce the prices of the essential goods while maintaining the quality of these products.

In addition, the methods used by competitors in marketing and the nature of the market are examined, and the data obtained is analyzed to help the managers of a company decided on the counteractive measures [...]

The marketer underscored the perception that the issues relating to life changing products play an integral role in the formation of marketing identity of the sophisticated electronics such as the mobile phones.

The promotion aspect of the marketing mix of Porsche is one of the most effective and the most used tool of marketing by the company.

The introduction of the Phase Dawn butter flavour to the market faces the challenges of competition and being new in the market.

The paper will outline the best strategies to follow for the achievements of the company's strategic goals of standing in a competitive place in the global market.

Increase our penetration to the market by intensifying the organisations efforts to more of the market Market penetration strategy refers to the firm intensifying its efforts to capture a larger share of the market by [...]

IKEA has also high demand in the US market and is currently succeeding, but it is not yet able to overtake competition in the furniture market in the country as it did in the other [...]

The company pays close attention to the reaction of customers through feedback mechanisms and the chocolate blog on the website. The company is located in a politically stable country, and it is operating within the [...]

Penetration Pricing The model advocates for a pricing method where an organisation sets its prices at a low rate than that offered by the competitor; the aim of the approach is attack a large mass [...]

By sending the robotic car to a chemical hazard, it is possible to determine the extent of spillage of a liquid or a solid pollutant.

The company specializes in production of baked products such as doughnuts and supplies various retail shops and groceries. At the same time, the strategy enables the company to utilize local knowledge and capabilities, for the [...]

The business marketer or supplier has to understand the organisation's strategies and its position of purchasing so as to succeed in developing business relationship with the firm.

Another approach that the company could have used is the product oriented approach where the company could have first created a product that is perceived to be good and introduce it to the market without [...]

An effort is made to discuss the potential customer base for these services and to evaluate strategies to create and manage relationships with all potential customers for the proposed services and communicating the service to [...]

It is important for BlackBerry to understand major impacts for the purposes of developing marketing mix strategies capable of appealing to the preferences of intended target market. In such a case, consumers prefer multipurpose phone [...]

Furthermore, the product of Kellogg's is depicted as being very supportive in enhancing the understanding levels through the campaigns that seek to associate it with the research according to which the breakfast is beneficial to [...]

Customers' Age and the Existing Marketing Opportunities When considering the target audience among which Shape Up is bound to enjoy the highest popularity, one should sort the potential customers according to their age.

When the Chief Executive officer is the "brand", it can be difficult to separate their personality from the identity of the company they represent.

The study of demographics is important as Kudler Fine Food should be aware of the age category of those who need its services and predict the future trends for a target audience.

In marketing a new product, the following sections are important for successful penetration into the market: The first step is researching extensively for information about competitors and the kind of products, customers, and strategies they [...]

The following are the common products attributes of Nokia Phones: They have a target market; the section of the market is in need of phones Has high value products that can be up-sold and cross-sold [...]

Its is the marketing plan which determines the degree of business promotion According to Kotler a marketing plan designs structures and devices tactics on how the business will be advanced and propped up This element [...]