Product Marketing Essay Examples & Topics. Page 3

312 samples

Sony PlayStation’s Online Display Advertising

The newest word in the advertising and brand-promoting strategy is Online Display Advertising. It is obvious that the analysts at Sony realize the importance of using advanced advertising techniques such as display adverts.
  • Pages: 3
  • Words: 856

Phone Fuel Product Marketing Plan

The weakness of the phone fuel is the fact that it is not familiar in the market and so thorough marketing is required in order for it to be embraced.
  • Pages: 3
  • Words: 899

Nehi Soda Product Marketing Campaign

As such, the segment will be more willing to buy the commodity compared to those who never interacted with it in the past. This attribute will be useful to the marketing of Nehi soda.
  • Pages: 5
  • Words: 1458

Product Life Cycle: Phases and Elements

Chiefly, it provides the marketing personnel with an understanding of the dynamics of the market and the ability to timely assess the change in customer demand and react to it.
  • Pages: 2
  • Words: 576

Product Marketing: Heating and Cooling Microwave

As the device is supposed to be a microwave oven capable of two options such as heating and freezing, it is necessary to evaluate the idea and assess the market, technologies, appliances, and other related [...]
  • Pages: 9
  • Words: 1760

Dubai Private Hospitals’ Product Hierarchy

The concept of product is increasingly becoming popular in the business sector, especially when it comes to explaining the sequence of movement and distribution of products on the basis of demand and market competition.
  • Pages: 10
  • Words: 2766

Product Hierarchy in the UAE’s Industries

The following flow chart shows the product hierarchy for the health industry in the United Arab Emirates: As presented in the flow chart diagram above, the focus of the product hierarchy for the health industry [...]
  • Pages: 19
  • Words: 3740

Smartcard: Business Plan and Feasibility Analysis

In this bank, when the customers come to the customer service representative or the bank tellers, they take between 1 to 2 minutes to give them their account numbers or to explain the reason why [...]
  • Pages: 12
  • Words: 3380

Sporting Celebrity in Product Marketing

The currency of the question and the necessity of the discussion depending on the range of endorsements on the screens and in magazines and on the popularity of this type of advertisements with the public.
  • Pages: 9
  • Words: 2583

Frucor Company’s V Pocket Rocket Campaign

Observably, there has also been an increase in the number of companies dealing in the energy drinks. The recognition of the importance to address the needs of specific population is critical.
  • Pages: 13
  • Words: 3621

Samsung Flat-Screen TVs: Customer Value Strategies

A marketing channel is a system of distribution that allows the customer to choose the product and buy it. The creation of an efficient marketing channel is essential for the overall success of the marketing [...]
  • Pages: 2
  • Words: 577

IPad 4 Product: Distribution and Marketing Plan

The end result is the development of a conundrum since in order to stay relevant Apple needs to be able to penetrate new markets, however, the most obvious market to penetrate requires it to have [...]
  • Pages: 7
  • Words: 1937

Etihad Airways’ New Destination Analysis

In particular, the company should focus on the availability of flights to the new destination. It should be noted that nine major companies serve this destination, and one can assume that the market share of [...]
  • Pages: 2
  • Words: 555

Neptune Gourmet Seafood’s New Product Launch

The firm plans to introduce a new and cheaper product into the market to reduce its inventory levels. The experts note that the firm wants to introduce a low-priced brand in the existing market that [...]
  • Pages: 3
  • Words: 922

Local Newspaper and Its Social Media Advertising

The exploration of the role of advertising on the Internet in the process of raising the profitability of the company contributes to a better understanding of the mechanism used by the World Wide Web for [...]
  • Pages: 3
  • Words: 918

Spicy Walkers Crisps: New Product Launching

Inspired by the increased customers' interest in the cultures of Asian and Latin American countries, Walkers, the leading manufacturer of snack foods in the United Kingdom, currently launches new 'Luxury' spicy Walkers Crisps.
  • Pages: 5
  • Words: 1387

Emirates Airline’s Kennel Product Marketing Plan

The introduction of kennels for transportation pets is based on the SWOT and PEST analyses, the evaluation of the company's history and missions, and the identification of other factors that can help to improve the [...]
  • Pages: 13
  • Words: 3572

Samsung & LG Electronics: Product Differentiation

The reason is that all the items appear to have the same qualities to the consumer. The pressure to weaken the prices of the items is aimed at reducing the level of competition in the [...]
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  • Pages: 6
  • Words: 1681

Samsung Company Smartphone Marketing

The article gives a summary of the Smartphone market controlled by Samsung and the ensuing advertising expenditure from mobile marketing and advertisements because of the strategy employed by Samsung.
  • Pages: 2
  • Words: 375

Ferrara Pan Candy Company Product Marketing

The data collected met the objectives of the research study. From the above information, it is clear that the data collected met the objectives of the quantitative research study.
  • Pages: 5
  • Words: 1401

New Product Feasibility: Tecno N7 Series Android Smartphone

According to Abou-Moghli and Abdallah, product feasibility is one of the essential business marketing elements in the market analysis process, which is deemed as a scientific tool of obtaining relevant information pertinent to the provision [...]
  • 1
  • Pages: 11
  • Words: 3127

BlackBerry Handset in Arab World

It is one of the five top devices on the mobile market, which underlines that it is in great demand with the population."On August 1, 2010, Telecommunication Regulatory Authority of The United Arab Emirates officially [...]
  • Pages: 2
  • Words: 608

Microsoft Maren Product in Saudi Arabia

Microsoft Maren is a tool that can bring value to the Internet users of Saudi Arabia, for it can open up a number of opportunities for the country to enter the world market.
  • Pages: 2
  • Words: 581

Stylenanda Company Products Marketing Plan

Therefore, the purpose of the marketing plan will be to introduce the Stylenanda products into the US market as a top fashion apparel brand for any typical American woman.
  • Pages: 4
  • Words: 1130

Maotai Spirit Product Campaign Strategy

The first step in developing a campaign strategy for Maotai Spirit will be brand positioning in the target market. The slogan used in the new market may need a change.
  • Pages: 6
  • Words: 1660

Amazon.com Website Products Marketing

Through a comparison of price, delivery time and amount of effort needed in order to purchase a mass produced product or a customized product, it is anticipated that this paper will be able to showcase [...]
  • Pages: 4
  • Words: 1142

Elite Mobile Company Product Marketing

The performance has been very promising in the European and the Asian markets, especially for the high market segment. The brands mainly target the high-end market segment in the Asian and European market.
  • Pages: 6
  • Words: 1728

Market Research – Butteroil

As a result, this product has largely been competitive in the market due to its uniqueness and superiority in terms of usage for various purposes.
  • Pages: 4
  • Words: 1145

The Runners World Marketing Strategy

The Runners world have shown commitment to marketing concepts evident in the problem recognition process based on the facts that a market can only exist when there are unsatisfied needs, the desire to address the [...]
  • Pages: 4
  • Words: 1064

IKEA: Overview of Marketing Strategies

The company focuses on the customers who are not interested in the furniture bought for a lifetime, but in the furniture that is suitable for them at the current moment.
  • Pages: 2
  • Words: 550

Monitor Marketing Strategies and Tactics: BBQfun

As a means of implementing the promotional activities of their wide range of products, the organization chose to reduce the prices of the essential goods while maintaining the quality of these products.
  • 1
  • Pages: 4
  • Words: 1115

Kudler Fine Foods Virtual Organization

In addition, the methods used by competitors in marketing and the nature of the market are examined, and the data obtained is analyzed to help the managers of a company decided on the counteractive measures [...]
  • Pages: 4
  • Words: 1153

Bellperre: Marketing Strategy

The marketer underscored the perception that the issues relating to life changing products play an integral role in the formation of marketing identity of the sophisticated electronics such as the mobile phones.
  • Pages: 10
  • Words: 2684

Market opportunities of IKEA in USA

IKEA has also high demand in the US market and is currently succeeding, but it is not yet able to overtake competition in the furniture market in the country as it did in the other [...]
  • Pages: 2
  • Words: 570

Rococo Chocolates: A Marketing Plan and Business Strategy

The company pays close attention to the reaction of customers through feedback mechanisms and the chocolate blog on the website. The company is located in a politically stable country, and it is operating within the [...]
  • Pages: 3
  • Words: 953

Marketing the Wireless Robotic Car

By sending the robotic car to a chemical hazard, it is possible to determine the extent of spillage of a liquid or a solid pollutant.
  • Pages: 6
  • Words: 1796

Marketing: Kripsy Kreme Company

The company specializes in production of baked products such as doughnuts and supplies various retail shops and groceries. At the same time, the strategy enables the company to utilize local knowledge and capabilities, for the [...]
  • Pages: 4
  • Words: 1084

Organizational Buyers

The business marketer or supplier has to understand the organisation's strategies and its position of purchasing so as to succeed in developing business relationship with the firm.
  • Pages: 6
  • Words: 1790

NIVEA and its marketing strategy

Another approach that the company could have used is the product oriented approach where the company could have first created a product that is perceived to be good and introduce it to the market without [...]
  • Pages: 4
  • Words: 1187

BlackBerry Marketing Management Analysis

It is important for BlackBerry to understand major impacts for the purposes of developing marketing mix strategies capable of appealing to the preferences of intended target market. In such a case, consumers prefer multipurpose phone [...]
  • Pages: 5
  • Words: 1385

Marketing Strategy of Kellogg’s

Furthermore, the product of Kellogg's is depicted as being very supportive in enhancing the understanding levels through the campaigns that seek to associate it with the research according to which the breakfast is beneficial to [...]
  • Pages: 4
  • Words: 1119

Martha Stewart Living Omnimedia, (MSO)

When the Chief Executive officer is the "brand", it can be difficult to separate their personality from the identity of the company they represent.
  • Pages: 2
  • Words: 744

Marketing Mix and Marketing Strategy

In marketing a new product, the following sections are important for successful penetration into the market: The first step is researching extensively for information about competitors and the kind of products, customers, and strategies they [...]
  • Pages: 7
  • Words: 1946

Dell Inc. Company Strategic Marketing

Its is the marketing plan which determines the degree of business promotion According to Kotler a marketing plan designs structures and devices tactics on how the business will be advanced and propped up This element [...]
  • Pages: 13
  • Words: 3503