In today’s interconnected world, globalization is a priority for every large corporation. Thus, international marketing has become essential as it allows a business to grow across borders. Franchising, licensing, joint ventures, as well as export and foreign investment are all examples of what falls under this umbrella term. Creating better opportunities for companies despite cultural and societal differences is the goal. If you have to write an international marketing essay, the best place to start would be the definitions. Our team has explored them here.
Sometimes, the concepts of global marketing and international marketing are used interchangeably. However, there are some crucial differences between the terms:
Global marketing refers to the whole world as the designated marketplace. The products remain identical globally, with no differences from country to country. For example, global marketing would be utilized by technological companies, such as Samsung. Their products are identical everywhere in the world.
Meanwhile, restaurant chains in particular often rely on international marketing since it is country-specific. The target of such a campaign would be a specific country or even region. For example, Starbucks has menu items restricted to one country to better cater to local markets.
Below, we have listed tips that will guide you in writing your academic paper. You can also find international marketing topic ideas for your paper. Finally, don’t forget to check out free sample essays at the bottom of the page.
Global Marketing Essay: How to Write?
To make sure that your international marketing paper is the best it could be, check the tips in this section.
To compose a great essay, try following the steps below:
Take time choosing the right topic for you. Your writing process will become significantly easier if you find an idea that is interesting to you personally. With international marketing, try going for something current and relevant. Staying up to date with new marketing strategies will be beneficial in the long run.
Study your guidelines carefully. Once you have settled on a topic, take the time to go over it. Double-check what is required of you before you begin writing. Ensure that you are following all the assignment guidelines precisely.
Write down the thesis statement before anything else. Your thesis is the main point you are trying to make. Formulate what you are trying to discuss before you start your research. This will narrow down your focus and will allow you to concentrate on what’s crucial. Besides, our thesis generator can do this for you!
Add a hook to your introduction and fill it with context. The more you establish from the start, the less context you will need to provide later. Introduce the key details that your audience must know before reading the rest. Catch their attention with a hook. It can be related to ongoing events or surprise your audience.
Examine the topic in three paragraphs. A narrow idea can be good. Yet, you still have to write at least three body paragraphs on it. This is the bare minimum standard for opening up an idea in-depth. Remember to stay on track and write only relevant information.
Restate your thesis in your conclusion. Another crucial element of any essay is its conclusion. It should reflect what you have stated in your thesis and add something to it. Plus, it should provide a summary of your findings. Don’t introduce any new information in this part of your paper.
Double-check and revise your reference list. When you are done writing, make sure your international marketing research is cited accordingly. Ideally, you should note down your references as you go along. Proofread and edit the rest of the paper as well.
15 International Marketing Topics: Best Ideas
When writing any academic work, the selection of a topic is the first step. You can try using our random topic generator – it will give you a completely new idea automatically. Or you can look at our list of 15 international marketing topics for research papers or essays.
Social and cultural influences that businesses must consider before entering the Indian market.
An analysis of the international niche marketing strategies for medium and small enterprises.
Oreo – a case study of challenges and failures in the Chinese market.
An examination of research strategies and design for international marketing in global corporations.
The role of social media marketing management in today’s world.
The benefits and drawbacks of standardization in fast food marketing strategies.
How to predict customer behavior in a foreign market?
What is the role of international relations in world trading patterns and barriers?
How McDonald’s utilizes marketing mix in its entry to new markets.
Ways of determining the price for international market economies.
The rules of law and ethics: their impact on the development of international marketing in the last two decades.
What are the benefits of global marketing for smaller businesses?
Reasons behind the development of the Free Trade Area of the Americas.
An analysis of Apple’s product adaptation strategy.
Henry Ford’s strategies – a study of the genius marketing manager.
We hope that you found this article useful. Below, you will find international marketing essay examples that you can browse through. Thank you for reading!
The proposal is part of a larger marketing plan to expand the company's North American business, given that its operations are mostly domiciled in the United Kingdom and Europe.
The Sony Corporation on the other hand is a conglomerate of several media and electronic companies that specialize in the electronic business unit and the entertainment industry as a whole.
Due to the war, UPS continued to provide services and expanded its retail forms of transport to customers relocating to the outskirts from urban centers.
Due to its profitability and a positive forecast in revenues, the company has implemented some expansion plans of the company as the coffee market continues to grow both in its current market and other new [...]
Besides, the international market can also attract consumers from the adjacent countries, thereby widening the marketing portfolio further Nonetheless, this form of direct investment is underpinned by one main challenge in the sense that the [...]
Park and Shapira assert that "...while the risk is the probability of losing or winning the gain in an investment, uncertainty means that the future events are unknown". Fire outbreak is the third biggest risk [...]
To determine whether the Italian and Brazilian apparel markets are suitable for Primark to invest in or not, the nation-level analysis of these countries is essential.
Trinidad and Tobago is a country in South America that has a population that is diverse in terms of ethnicity. Trinidad and Tobago are one of the wealthiest countries in Latin America, but the recent [...]
The main aim of the company is to expand globally and provide the lowest cost product to its customer. So the main aim of the company is to create a universal brand and provide that [...]
Sustainable development follows the value chain from the product manufacturer to customer and proceeds up to the final stage of disposal of products and handling of materials in the processes of lifecycles.
Due to the high demand for healthy foods in the United States, the juice bar and smoothie industry offers opportunities to such businesses as Boost Juice.
The supervision of Chinese for the brewery is under the Nationalist Government in Nanjing but this lasted only until the 1949 because the People's Republic of China was established and the company became an enterprise [...]
The purpose of this analysis is to help readers establish more about international marketing and to learn on some of the challenges that this type of market is subjected to.
The factors to consider when examining the consumer behavior and response include the product itself, price of the product, the location of the customer as well as the promotion method of the product.
At the beginning of the development of the company's strategy for entering a new market, it is necessary to create a new version of the brand for a new segment of consumers.
Products are divided into different sizes to cater for the economic welfare of the people thus the well to do and the less fortunate in the society are accommodated.
Despite having undertaken the acquisition of the Company, JEL has the chance of continuing with the sale of its products in the ACME market due to the existence of a ready network of the vendors [...]
The product is produced in New Zealand, and the company places the major value on environmental and social sustainability. On the one hand, the quality of New Zealand dairy products is well-known and valued in [...]
ACME is a very potential company that has the biggest opportunity of expanding its business in the overseas markets and for this to be attained a critical analysis of the business environment in the countries [...]
The participants will require purchasers of goods and services which are the subject of official support to make a down payment of a minimum of 15 percent of the export contract.
However, non-intervention of the state in private enterprise and a high level of corruption can hinder the organization of business in this country. One of the main factors influencing the organization of business in Jamaica [...]
Both the USA and Turkey have democratic political systems, which give businesses the right to influence the development of the pricing policy of the market.
The mentioned corporations trace their origins back to state monopolies created by the Ministry of the Petroleum Industry and the Ministry of the Chemical Industry in the 1950s.
In this case International Dairy Queen is not affected; however, the economic conditions will influence pricing of International Dairy Queen Products. The goal of International Dairy Queen seems to be penetrating the market in Dubai.
In order to understand the link between marketing systems and macro marketing, one needs to comprehend the meanings and reviews on both marketing systems and macro marketing, independently.
The many reasons that led to the success of the Prius need an analysis hence this paper will discuss the macro environmental factors that have affected the marketing of Prius as well as hybrid marketing [...]
The size of this demand depends on the local citizens' habits and culture of drinking coffee. Of course, France is a leader in the culture of drinking coffee among the mentioned countries.
Saputo Inc.is a company that produces dairy products in Canada and is one of the largest in the local market. The second aspect is administrative, and it is important to consider how the company will [...]
Investing in large-scale operations to save on finances; for example, adopting transport consolidation to reduce the number of trips made by delivery vans.
In the case study, when discussing potential incentives to improve the attractiveness of Transworld's proposal, it is important to consider domestic and international interests.
This scope of the investigation is informed by the quest to understand how consumer behaviors could be moderated to increase the uptake of new products in the market, such as smartphones.
In addition, the above entities need to have a reliable production network and the ability to modify their goods to suit the requirements of the various markets.
In addition to the above-mentioned data, it is also essential to take into account the cultural characteristics of the people who live on the territory of the state where the business will be located, the [...]
Consequently, the objectives include the identification of the research steps and the collection of valuable data to ensure the international response to the product.
Tesla has had to confront some issues with the quality of its batteries in the Chinese market. To take care of quality problems, Tesla ought to give precedence to safety and quality in its vehicles [...]
The market can demonstrate the social and moral values of those companies that will be the first to occupy it and continue to manage it until competition grows.
Such a move is inspired by the fact that the disparities in the rate of growth between established and emerging markets have accelerated the rate of globalization.
Considering the topic of how to enter the Chinese online market, Russian investors and businessmen should study certain subtleties of the local mentality and popular applications among consumers.
However, the lack of strong intellectual property protection laws in emerging economies is problematic to international businesses as their product can be copied.
On the contrary, franchising requires the franchisor to authorize a franchisee to use a process, brand name, and business model for a certain feel to do business. Franchising requires the franchiser to offer complete support [...]
When the product aligns with the expectations of the local culture, it is likely to penetrate the market easily. For a brand to successfully adapt to the international market without losing its identity, it is [...]
The business plan explores the market opportunities in the UAE and its competitors and proposes the budget required to open and operate a business in the United Arab Emirates.
Instead of making the management of Starbucks in China only consist of the U.S.employees, the company's leaders chose to combine the managers and allow Chinese managers to make important decisions and rule the business.
In this sense, it is assumed that France, a country of the European Union, will be the most appropriate choice for Harvey Norman, given the competitive advantage of the business and growing IT retailing industry [...]
In the article, the news is about how FCB Joburg and Toyota South Africa announcing the upcoming launch of the new generation of Corolla that will be the subject of a new campaign.
Thus, a lack of IHRM strategies for using and managing these skill sets and knowledge to build a competitive advantage is another challenge for NM's entry into the international environment.
There are three basic strategies for entering the Chinese market, including exporting through a Hong Kong intermediary, distributing through direct channels in China, and forming a joint venture. For Danone, it is feasible to emphasize [...]
On the other hand, the organization is capable of gaining access to vast worker pool of the Chinese market, and a considerable influx of new clients due to established trade.
Exporting the new blood machine from the States to nations in the E.U.would be advantageous as manufacturing costs are slashed by half, and since the market in the E.U.is readily available, all the company would [...]
Alternatively, organizations can set lower initial pricing to attract more customers, share a taste of the product or service, and then gradually increase the price after gaining market recognition and building a customer base.
In fact, in the fallout of the COVID-19 pandemic, the trends of international business operations have shifted. Patchi aims at securing a solid position in the premium segment of the overall chocolate and candy market.
One of the company's core products is Corolla Hybrid because it offers outstanding value to the customers in the market. The economic environment is a critical aspect of the analysis of the UAE.
This is especially relevant in the domain of economic sanctions when local producers are emulating the items that are prohibited to import because of the sanctions.
Through the collaboration, JEC stands to gain a lot from the emerging economies and the benefits are also applicable to the local firms in such economies.
The systematization of the approach to the provision of related services is one of the successful strategies of IAID. According to Alyafei, the success of many Qatari SMEs is attributed to the efficient allocation of [...]
The article "Digital marketing capabilities in international firms: a relational perspective" by Wang, is dedicated to the analysis of digital marketing capabilities of a range of companies.
First of all, when entering a market in another, a marketing manager should remember that it is essential to adapt the goods or services produced by a company to the habits and traditions of another [...]
Though adopting a new pricing strategy is unnecessary, it is better to review its steps and either introduce a number of completely unique products or reduce the prices.
The scope of the analysis includes the geopolitical analysis of the country, the socio-cultural impact of Chile, as well as the economic and market competitive analysis of the chosen industry.
The first strategy is determining the best category of online retailing in order to make every marketing strategy successful. The marketer should ensure the availed information for online services or goods is easy to read.
From the perspective of the specifics of the business process, market participants can pay attention to wide environmental factors that determine the nuances of production, marketing, and other processes in the European environment.
The biotechnology sector is currently developing rapidly, and the demand for innovative products in this area is growing, which is especially relevant for the countries of the Asia-Pacific region.
The climate is tropical and isothermal due to the country's close proximity to the equator. 6 % of the population is comprised of the White and Mestizo, 6.
In the UAE, one has to use the right hand to shake other people's hands, eat, and make gestures. Negotiation is inevitable in businesses, and the first goal of the UAE's process is to establish [...]
The paper investigates the development of the machinery industry in Russia. Russia's territory stretches thousand miles from the East to the West and from the South to the North.
The process of selecting the best transaction model to use as the appropriate foreign market entry strategy for a company should be of critical importance to businesses because it influences the processes of implementing and [...]
This is because these factors have different impacts depending on the type of business and the sector in which the business is in, and also depending on the size of the business.
The company's strong position in the domestic market and the availability of resources to enter the Chinese market allow for the decisive transition of the company to international marketing.
The researcher was keen on identifying peer-reviewed empirical studies to help in investigating factors that affect the cultural integration of joint ventures.
The purpose of this organisation has been to identify, promote and engage in evidence-based activities to meet the demands of all industries and companies whose business models revolve around aluminium in the Persian Gulf.
Talking about the possible countries for globalization, it is essential to consider the rate of globalization of a particular nation and the demand for the products that an organization sells.
The article goes further to introduce the product to the reader. The author should have improved the paper using the best marketing concepts and theories.
With respect to the international asset pricing and portfolio theory, the author centers on the diversification benefits and cost. On the other hand, the second view suggests that diversification is essential to every organization; however, [...]
The result revealed that the population of female respondents was 83, while the male population was 67. The result revealed that 6 respondents identified the UK brands.
Selling of detergents in the North East region of Brazil by Unilever remains a challenge, calling for the adoption of an international business method that will help capture the North East market.
The most important factor which is more likely to affect the profits remitted from the joint venture is considered to be the tax policy which both the US and Chinese regulatory bodies implement.
In regard to issues of changing world order, and to the resurgence of regionalism, in particular, these countries throw some doubt upon the ability of the mainstream to capture fully the complex nature and dynamics [...]
The partnership with the supplier from China should continue in view of the value of this affiliation and the potential to change the operating regime.
To do this, the authors analysed how organizational strategies, firm-level capacities and federal policies influenced the emergence and collapse of JMNC and compared the impact of these aspects on the rise of CMNC.
As Panera Bread is a chain of bakery-cafes, it is reliant on transportation and infrastructure to deliver fresh produce daily to supply the bakeries with the necessary goods to keep the production of fresh baked [...]
Therefore, to achieve financial stability and success in the foreign restaurant business sphere, such a representative of Western cuisine as Panera needs to determine the promotion goals and develop an appropriate strategy. Appealing to the [...]
Cher-Min Fong, Chun-Ling Lee, and Yunzhou Du are motivated to find out how the selection of the entry mode influences the launch of the product in a host country. The main theoretical underpinnings of the [...]
It means that the strategy that a multinational corporation uses to enter the United States market may not be effective when entering the Japanese or Indian market.
The primary task of the efficient product manager is to make a sales forecast of the new smartphone. It facilitates the work of the new product manager in the determination of the entry strategy.
The authors provide readers with information about the effect of country of origin on product evaluation."Made in..".that is the line that indicates the country.
In order to market the front-load washers and dryers in the Czech Republic; the prevailing economic, political and legal factors play a great role in marketing.
Daniels and Radebaugh defined the International business environment "as the environments in different countries with factors that are exogenous to the domestic environment and influence business operations and decision of a firm".
All through that year as many other steel exporters dealt on loses Tata steel was more EVA positive, their earning per share was recorded to have improved by 153% over the economic down turn experienced [...]
The main languages used in Singapore include Chinese and a variety of Chinese dialects which form the predominant language, English which is used mainly for international business and administration and Malay which is the official [...]
The firm would also learn less about the foreign market in terms of consumer requirements, distribution methods, advertising campaigns among others by not operating actively in the new market hence it would be difficult for [...]
This is a clear sign that the market is in constant expansion not only in number of people becoming active market participants, consumers, but also in the sectors they require to be served. These are [...]
Inflation and lack or poor distribution channels of their services including poor public relations among their clients has mostly affected MEC International MEC international has put forth combination of unique expertise and skills by closely [...]
The multinational concept is based on the characteristics of each national market, in regards of which the adaptation of the marketing to the conditions of each market is necessary.
In the future, Middle Eastern manufacturers of Halal clothing and the hijab for puritan women are likely to focus on the collections offered at democratic prices and target them for Africa's developing markets.
For the purposes of storing the ornamental goldfish imported from China, the warehouses should conform to the set of criteria. As the ornamental goldfish will be imported to Australia from China, the problem of transportation [...]
Since the retailing company in question is involved in global sourcing, it needs to streamline its processes to ensure better integration of all the participants.
The issues related to the global market of corn stay one of the most essential among the global economic matters, as the corn market is closely related to the issues of global welfare, ethanol production, [...]
In the same vein, the variant LEPEST will demand that the analyst reads carefully the legal, the economic, the political, the environmental, the social and the technological underpinnings as a country's macro-environmental factors.
The relationships between the United States and other countries, especially the developing ones, can be characterized as the relationships between the advertiser and the would-be customer or probably it would be better to say, the [...]
Automobile industries are highly developed in China due to the economic development in the country. Cultural differences between the parties involved in business relation always creates challenging business environment."In the Chinese business world, contacts are [...]
In this report we have targeted Ukraine for our research with detailed background of the country and market analysis. The major findings in this report are: Ukraine watch industry is booming for several years.
McDonald's will have to adapt its menus to this cultural and national tradition in order to compete in this country. The combination of education and exposure to the West has typically resulted in a bilingual [...]
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