Product Marketing Essay Examples & Topics

Product Marketing Essay Examples & Topics

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335 samples

Product marketing is the process of taking a product and launching it into a market. This process takes place in the beginning of a product’s life cycle. Product marketers have to understand the product and the customers that it will reach.

Introduction of a new product consists of five steps.

The first step is discovery, where specialists conduct research. The next stage is planning: the team comes up with an effective marketing strategy. It is followed by definitions, where the customers are identified. Then it is time for the preparation stage, where campaigns are developed. Finally, the product launches, and it is time to monitor it to ensure its growth.

In your product essay, you might want to focus on product marketing strategy development. Another option is to discuss the essential product management issues. Want to know more about how to promote a product? Essay examples, topics, and writing tips are collected here. In this article, our IvaPanda experts have broken down how to write a successful product marketing essay. We listed some advice on how to describe any item that needs to be marketed and sold. Furthermore, on the page, you will also find product essay examples.

Write an A+ essay about product marketing with us!

Product Essay: Writing Descriptions 101

To sell a particular product, you have to advertise it effectively. If you are studying marketing, you are very aware of that fact. However, you should also be mindful of writing a clever description of the item you’re advertising. An accurate and complete product description leads to the selling of a product. Essay examples analyzing such advertisements can be found below. Here, we will explore how to describe a product correctly.

Here are some ground rules:

  1. Determine your audience.

Before you can begin selling your item, you need to know to whom you’re selling it. Promoting a product cannot be accomplished without identifying your target audience. To do this, you need to get into the heads of your customers. Think of their interests, why they want your product, which features they would pay most attention to.

  1. Think of the product’s benefits.

With your buyer in mind, imagine what parts of your product are of the utmost importance. This will be the basis for your product promotion. Your audience needs to know how you can improve their lives. Mention the quality of the product and its unique selling point.

  1. Try a story-telling technique.

The days of personal selling door-to-door are over. Yet, you can still try to appeal to your customers. Their emotions will still influence their purchase, so try to call to them by being as precise as possible. Mention all the features that will be relevant. Ensure that you allow them to visualize their experience with the product.

  1. Work on the wording and tone.

Your sales letter needs to sound convincing but not overbearing. Try being as natural as possible in your wording, as though you’re working retail and selling the product face-to-face. At the same time, don’t shy away from using powerful words. Make sure your phrasing will elicit a strong emotional response from your audience.

  1. Make sure it’s easy to skim.

In the day and age of social media, people are surrounded by information. There isn’t enough time in the world to absorb it all. So, ensure that your description is easy to skim. Keep your introduction and conclusion short, use bullet points, and break your text into paragraphs. Our summarizer tool can help you see your essential arguments.

  1. Add keywords and images.

Remember to review your text to check that it is optimized for search engines. After all, that is how most people will stumble upon it! Make sure to add decent, quality images that capture your product design. They are just as important as the full item description.

How to Write an Essay about a Product

Even if you have read through different examples of essays about products and marketing in general, you might still have questions. For example, how do you create a correct paper structure? What is product-market research? Should you include it in your essay? In this section, see how to start your marketing essay.

Here are some tips on how to write an essay about a product:

  • Introduce the product. This is the stage where you develop a relationship with your reader. Show your audience that you understand them and start to familiarize them with your item. They don’t have to know the history of the product development – just the context.
  • Address the problem. In other words, formulate your thesis statement. Think of an issue that you could describe. Or consider ways to improve your product. You can approach this through tools such as marketing mix. Our thesis generator can help you formulate it.
  • Describe the product in question. In the body of your essay, you need to capture the essence of your item. You can think about it in terms of a product launch. How do you sell it to the customers? Be specific, and don’t forget who your audience is.
  • Evaluate the product’s features. Imagine what kind of service or benefit your readers might receive from it. Don’t forget to mention key details. For example, imagine you’re talking about a local product. Acknowledge a few different alternatives available on the market to validate your research.
  • Conclude your assessment. To round up your essay, deliver your final verdict on the product. Mention whether you think the price-to-quality ratio is worth it. Your product essay has to be valuable to those who read it, so be candid and thoughtful.

Thank you for reading! We wish you all the best with your paper. Now, you can proceed to read our examples of essays about product below.

335 Sample Essays on Product Marketing

Scrub Daddy Inc.’s Superior Sponge Marketing Plan

The product is soft in warm water but becomes hard in cold water to enhance the cleaning of surfaces. The patented superior sponge is an incredibly adaptable cleaning apparatus for the kitchen and other areas [...]
  • Pages: 13
  • Words: 3585

MacBook Pro: Targeting, Positioning, Marketing Mix

For this reason, the brand positioning statement for capturing the attention of the target segment is "Providing unique and reliable software incomparable to any other found on the market; the popular MacBook Pro has reduced [...]
  • Pages: 6
  • Words: 1663

Nike Shoes Product Marketing and Perceptual Map

According to the created perceptual map, Nike and Adidas remain to be the leaders of the U.S.market with the focus on such characteristics of athletic shoes as appearance and comfort.
  • 5
  • Pages: 2
  • Words: 549

Microsoft Maren Product in Saudi Arabia

Microsoft Maren is a tool that can bring value to the Internet users of Saudi Arabia, for it can open up a number of opportunities for the country to enter the world market.
  • Pages: 2
  • Words: 581

Kellogg’s Breakfast Cereals: Marketing Mix

Introduction stage of the product life cycle involves the implication of the marketing mix in such a way to establish a market and to build primary demand for the product.
  • Pages: 2
  • Words: 519

New Energy Drink Marketing Strategy

The Mission of the company is to be a leader in the manufacturing and marketing of healthy, nutritious beverages in the USA and to satisfy consumers' needs while at the same time enhancing the individual [...]
  • 4
  • Pages: 14
  • Words: 3973

Marketing Mix of Yorkshire Tea

The aim of the research was to determine the right marketing mix for price, promotion, product, and place for Yorkshire Tea to put it at a competitive edge with its key competitors by identifying and [...]
  • Pages: 4
  • Words: 1109

Neptune Gourmet Seafood’s New Product Launch

The firm plans to introduce a new and cheaper product into the market to reduce its inventory levels. The experts note that the firm wants to introduce a low-priced brand in the existing market that [...]
  • Pages: 3
  • Words: 922

The Quartz Shower Product of Aqualisa Company

The company does not possess enough brand awareness to advertise Quartz as popular customer product; therefore, the average consumer will not be aware of the benefits that the product offers in comparison to others.
  • Pages: 2
  • Words: 667

The Consolidating Steel Industry

The most positive force for steel producers has become buyer power because of industrialization and the predominance of industrial production in the economy.
  • Pages: 1
  • Words: 364

Nike Shoes’ Marketing and Segmentation Strategy

To make their athletic shoes comfortable for the consumers, Nike has affected the use of air technology in their manufacturing. Demographic factors that affect Nike's athletic shoes include gender and social class which determines the [...]
  • Pages: 2
  • Words: 506

Blu-Ray DVDs: Marketing and Target Market

This type of storage disc is known as Blu-ray Disc because it is operate through blue laser and is capable of storing more quality and high definition data as compared to an ordinary DVD because [...]
  • Pages: 5
  • Words: 1532

New Product Development: Smart Shopping Cart

The ability of the Smart Shopping Cart to meet the customer's shopping demands by quickening the checkout time will help the company retailing this product to be successful in the U.S.market.
  • 5
  • Pages: 4
  • Words: 1140

Nissan Patrol Product Marketing in the UAE

The auto industry has become one of the main elements of the successful economy in almost every country in the world, and the UAE market remains to be one of the fastest-growing examples.
  • Pages: 8
  • Words: 2201

Apple, Samsung, Sony, LG, Toshiba Product Hierarchies

In order to do so, this paper would assess the performance of the consumer electronics market in Dubai, briefly discuss the position of the five companies in Dubai, form a PEST analysis, create product hierarchies [...]
  • Pages: 10
  • Words: 2775

BlackBerry Handset in Arab World

It is one of the five top devices on the mobile market, which underlines that it is in great demand with the population."On August 1, 2010, Telecommunication Regulatory Authority of The United Arab Emirates officially [...]
  • Pages: 2
  • Words: 608

The New Balance Sneakers Product Marketing

This strategy is excellent, and the brand's popularity increased so much that everyone who follows fashion began to consider sneakers New Balance an integral part of the closet.
  • Pages: 2
  • Words: 609

Starbucks’ New Ice Cream Product and Service Plan

The new product is designed to close an existing product gap and will also complement the existing products to the line more comprehensively by giving the customer a range of products to choose from.
  • Pages: 3
  • Words: 1218

Nehi Soda Product Marketing Campaign

As such, the segment will be more willing to buy the commodity compared to those who never interacted with it in the past. This attribute will be useful to the marketing of Nehi soda.
  • Pages: 5
  • Words: 1458

Product Hierarchy in the UAE’s Industries

The following flow chart shows the product hierarchy for the health industry in the United Arab Emirates: As presented in the flow chart diagram above, the focus of the product hierarchy for the health industry [...]
  • Pages: 19
  • Words: 3740

Drink-At-Home Inc.’s New Product Development Plan

In the case of the Drink-At-Home, Inc.those factors are the possibility of the final product not corresponding to the developers' conception and the possibility that the other companies develop a similar product faster.
  • Pages: 2
  • Words: 550

Chromebook Product Marketing Plan

Revenue is one of the primary financial objectives for a company and is the income a business acquires from the 'standard' business activities that usually include selling services or products to customers.
  • 5
  • Pages: 3
  • Words: 831

Virtual Reality Technology for Wide Target Audience

Due to the numerous applications in both leisure and industry, as well as massive popularity with audiences of different ages, there is a chance that, in several years, evaluating the target audiences of Virtual Reality [...]
  • Pages: 4
  • Words: 1088

Unilever’s Product Development: Collaborative Innovation

There is the possibility of the comprehensive use of the efforts of the project partners at the preproduction, production, and marketing stages, which contribute to the achievement of positive externalities due to the synergistic effect.
  • Pages: 9
  • Words: 2492

Chanel Cosmetics Competition Analysis

The management of this firm has been keen on adopting new market trends, which has ensured that the firm remains relevant in this industry.
  • Pages: 12
  • Words: 2510

Marketing: McDonalds and KFC

The analysis of the two companies shows how the theory of marketing has been implemented in our society in terms of the market segmentation, target markets, and strategic marketing.
  • 5
  • Pages: 9
  • Words: 2511

Rococo Chocolates: A Marketing Plan and Business Strategy

The company pays close attention to the reaction of customers through feedback mechanisms and the chocolate blog on the website. The company is located in a politically stable country, and it is operating within the [...]
  • Pages: 3
  • Words: 953

Marketing Strategy of Kellogg’s

Furthermore, the product of Kellogg's is depicted as being very supportive in enhancing the understanding levels through the campaigns that seek to associate it with the research according to which the breakfast is beneficial to [...]
  • Pages: 4
  • Words: 1119

Nokia Pricing Strategy

The following are the common products attributes of Nokia Phones: They have a target market; the section of the market is in need of phones Has high value products that can be up-sold and cross-sold [...]
  • Pages: 3
  • Words: 910

The Tesla Model 3: Product Evaluation

It is important to note that the Tesla Model 3 is an electric vehicle that has revolutionized the automotive industry. Thirdly, the price of the Tesla Model 3 is an advantage that makes it more [...]
  • Pages: 2
  • Words: 566

Marketing: The Tao of Timbuk2 Company

Furthermore, the customer can order custom bags and are given the opportunity to design their unique version of the Timbuk2 messenger bag on the company's website. In addition, a limited amount of laptop bags is [...]
  • Pages: 3
  • Words: 914

Juice Product Packaging and Design

The product is a high-end beverage juice product. The product will be displayed on the store shelf with other high-end juice products.
  • 5
  • Pages: 6
  • Words: 1260

Developing Retail Packaging for a New Product

One of the crucial stages of packaging development is printing design, and the overall success of the product in the market may significantly depend on the quality of operations at this phase of package manufacturing.
  • Pages: 4
  • Words: 1114

PlayStation 4 Pro Product’s Price Strategy

However, today, these figures seem to be a relic of the past in connection with the announcement of the PlayStation 4 Pro as a more powerful version of the consoles from Sony.
  • Pages: 5
  • Words: 1384

Launching a New Car: Project Initiation and Planning

Therefore, determining the business value of the project is crucial to the overall success of the venture and the management of the relevant obstacles that the project developers may have to deal with in the [...]
  • Pages: 6
  • Words: 1430

Samsung & LG Electronics: Product Differentiation

The reason is that all the items appear to have the same qualities to the consumer. The pressure to weaken the prices of the items is aimed at reducing the level of competition in the [...]
  • 4.7
  • Pages: 6
  • Words: 1681

Market Penetration Strategy

Increase our penetration to the market by intensifying the organisations efforts to more of the market Market penetration strategy refers to the firm intensifying its efforts to capture a larger share of the market by [...]
  • Pages: 3
  • Words: 829

Aqualisa Quartz: Simply a Best Shower

In 2001, Aqualisa launched the Quartz shower and produced an innovation in the UK shower market. It was a winning product in terms of the quality of water pressure.
  • Pages: 13
  • Words: 724

Squeeze Ball Product Development and Marketing

Thus, the findings of the market research were to generate insight on the prevailing gaps concerning the available products in the market with the aim of fostering the intellectual, social, and physical development among children.
  • Pages: 6
  • Words: 1668

Why Barbie Has Been so Successful?

It also boosts the sales revenues from the brand and helps in brand growth Barbie was introduced to the market as a doll and has continued to grow and Mattel Corporation has introduced many other [...]
  • 5
  • Pages: 3
  • Words: 827

Product Marketing: The Key Approaches

However, it is also important to provide the client with additional arguments in the form of an explanation of the potential effect that introducing a new drink can have on the organization's activities.
  • Pages: 1
  • Words: 275

Licious Whiskers: Retail Sales Plan

This paper focuses on developing a successful executive sales promotion plan that will enhance the sales of 'Licious Whiskers, a description of the promotion of the sales models to educate consumers about the product, and [...]
  • Pages: 3
  • Words: 927

Sobar: The Non-Alcoholic Drink

4 As a result, the company will focus on the needs of the clients to ensure that the product penetrates the market and gains popularity as a non-alcoholic and a healthy drink that will prevent [...]
  • Pages: 4
  • Words: 1158

New Balance 827 Sneakers for Active Lifestyles

Consumer survey reports are an essential indicator of the public's response to a promotion. They help assess consumer satisfaction and are a key indicator of the public's loyalty to a brand.
  • Pages: 6
  • Words: 1175

The Costs and Pricing of Athletic Accessories

This research report provides an overview of the costs and pricing of athletic apparel and accessories, the risks involved in exporting to Spain, and recommendations for best managing and mitigating those risks.
  • Pages: 5
  • Words: 1569

Mealztime Cordless Self-Heating Bento Box

The starting price is at 90 USD, and the production is estimated to be launched in November, 2022. The product positions itself as a relative novelty in the food carrier sector, offering a functionality that [...]
  • Pages: 1
  • Words: 396

Nike’s Baseball Shoes: Product Marketing

Nike's marketing for baseball shoes targets the patriotic American values of baseball as the nation's home sport. Nike has distinct rivals in the baseball shoe business that have been around for a while.
  • Pages: 1
  • Words: 305

Tokyo’s Branding & Social Media

It is a beneficial strategy because it allows the government to cooperate with private organizations and convey the idea that Tokyo is for the people.
  • Pages: 2
  • Words: 550

Crescent Pure Promotion: Case Study

Thus, the most competent decision for the company would be to create a promotion as a sports product, but without ignoring the product's second valuable and effective action.
  • Pages: 2
  • Words: 553

Effects of Red Bull’s Promotion on Sales Volume

The objective of the present study is to investigate the relationship between Red Bull's sales promotion and sales volume. The study's findings reveal a significant positive correlation between sales promotion activities and the volume of [...]
  • Pages: 23
  • Words: 4278

The Coho Salmon Cake Product Marketing

The innovative aspect of the pastry will be rooted in the unique cooking and preparation process, which will preserve the benefits of the seafood and retains its special taste while delivering it in an interesting [...]
  • Pages: 9
  • Words: 2318

Jolt Coffee’s New Categories of Commodities

Join Jolt Coffee and the regional entrepreneurial society for a ceremony in Austin, Hall 45, on Wednesday, July 27, at 2 p.m.to celebrate Jolt Coffee's launching of new categories of coffee, tea, and smoothie products [...]
  • Pages: 1
  • Words: 358

Market Efficiency and Externalities

Also known as externalities, these unpaid factors result from the product's interaction with the neighboring communities, society, and the environmental system and illustrate the market efficiency hypothesis's limitations.
  • Pages: 1
  • Words: 311

Solar Powered Sunglasses Product Marketing

Accordingly, the first and main task at the moment is to cause addiction to this type of energy in society and the destruction of prejudices about the high cost.
  • Pages: 3
  • Words: 976

OGX Beauty Product Launch Project Management

The project scope includes launching the new product, identifying the key stakeholders, project exclusion, project scheduling, project constraints: cost and time, and recognizing the project risks.
  • Pages: 10
  • Words: 2740

New Products: Electric Scooters

Thus, the above advantages contribute to the fact that people are increasingly choosing electric scooters; consequently, they have gained popularity in the market in a short time. At the same time, the competitive advantage is [...]
  • Pages: 1
  • Words: 278

Importance of Development of the Cellphone

In the process of product development, it is highly recommended for MM distribute cell phones among a small group of potential consumers and ask them to provide feedback on it.
  • Pages: 3
  • Words: 775

Smart Glasses: The Product Development

The second problem is the need to change the lenses in the glasses in case of changes in vision abilities. We will draw a picture of the challenges we need to solve with our product.
  • Pages: 4
  • Words: 1059

Multicultural Food Marketing Techniques

Therefore, the primary customers and a considerable share of the secondary are the elderly, who find traditional marketing techniques trustworthy. In the process, the measure of success is the correspondence to the mission and vision [...]
  • Pages: 2
  • Words: 673

IKEA Company’s Product Design and Pricing

Thus, the main competitive priorities of the company are the price and quality of the product, the convenience of delivery and the services provided, and the flexibility in presenting a variety of products that meet [...]
  • Pages: 2
  • Words: 879

Marketplace for the EZ-Schedule Business App

In turn, EZ-Schedule, which incorporates a clear interface and a range of tools for customizing the scheduling process, provides the specified opportunity as well, which is why it is bound to be integrated successfully into [...]
  • Pages: 2
  • Words: 594

Development of a Low Calorie Date Jam

For example, the development of low calorie Date Jam is component of NPD where the inventor wants to rock the market with a new product, which will solve the problems faced by Jam users in [...]
  • Pages: 11
  • Words: 3104

Frame Styler as an Innovative Product

Therefore, two main challenges linked to the product include its development and the subsequent logistics of delivery and implementation of the technology in all brand stores.
  • Pages: 2
  • Words: 577

New Product: Xiaomi MI 11 Ultra

The given product is projected to be a higher-end supplement to the existing product line that has already gained vast popularity and comprises smartphones, including Mi 11i, Mi 11 Lite, and Mi 11 Lite 5G. [...]
  • Pages: 1
  • Words: 310
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