Product marketing is the process of taking a product and launching it into a market. This process takes place in the beginning of a product’s life cycle. Product marketers have to understand the product and the customers that it will reach.
Introduction of a new product consists of five steps.
The first step is discovery, where specialists conduct research. The next stage is planning: the team comes up with an effective marketing strategy. It is followed by definitions, where the customers are identified. Then it is time for the preparation stage, where campaigns are developed. Finally, the product launches, and it is time to monitor it to ensure its growth.
In your product essay, you might want to focus on product marketing strategy development. Another option is to discuss the essential product management issues. Want to know more about how to promote a product? Essay examples, topics, and writing tips are collected here. In this article, our IvaPanda experts have broken down how to write a successful product marketing essay. We listed some advice on how to describe any item that needs to be marketed and sold. Furthermore, on the page, you will also find product essay examples.
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Product Essay: Writing Descriptions 101
To sell a particular product, you have to advertise it effectively. If you are studying marketing, you are very aware of that fact. However, you should also be mindful of writing a clever description of the item you’re advertising. An accurate and complete product description leads to the selling of a product. Essay examples analyzing such advertisements can be found below. Here, we will explore how to describe a product correctly.
Here are some ground rules:
Determine your audience.
Before you can begin selling your item, you need to know to whom you’re selling it. Promoting a product cannot be accomplished without identifying your target audience. To do this, you need to get into the heads of your customers. Think of their interests, why they want your product, which features they would pay most attention to.
Think of the product’s benefits.
With your buyer in mind, imagine what parts of your product are of the utmost importance. This will be the basis for your product promotion. Your audience needs to know how you can improve their lives. Mention the quality of the product and its unique selling point.
Try a story-telling technique.
The days of personal selling door-to-door are over. Yet, you can still try to appeal to your customers. Their emotions will still influence their purchase, so try to call to them by being as precise as possible. Mention all the features that will be relevant. Ensure that you allow them to visualize their experience with the product.
Work on the wording and tone.
Your sales letter needs to sound convincing but not overbearing. Try being as natural as possible in your wording, as though you’re working retail and selling the product face-to-face. At the same time, don’t shy away from using powerful words. Make sure your phrasing will elicit a strong emotional response from your audience.
Make sure it’s easy to skim.
In the day and age of social media, people are surrounded by information. There isn’t enough time in the world to absorb it all. So, ensure that your description is easy to skim. Keep your introduction and conclusion short, use bullet points, and break your text into paragraphs. Our summarizer tool can help you see your essential arguments.
Add keywords and images.
Remember to review your text to check that it is optimized for search engines. After all, that is how most people will stumble upon it! Make sure to add decent, quality images that capture your product design. They are just as important as the full item description.
How to Write an Essay about a Product
Even if you have read through different examples of essays about products and marketing in general, you might still have questions. For example, how do you create a correct paper structure? What is product-market research? Should you include it in your essay? In this section, see how to start your marketing essay.
Here are some tips on how to write an essay about a product:
Introduce the product. This is the stage where you develop a relationship with your reader. Show your audience that you understand them and start to familiarize them with your item. They don’t have to know the history of the product development – just the context.
Address the problem. In other words, formulate your thesis statement. Think of an issue that you could describe. Or consider ways to improve your product. You can approach this through tools such as marketing mix. Our thesis generator can help you formulate it.
Describe the product in question. In the body of your essay, you need to capture the essence of your item. You can think about it in terms of a product launch. How do you sell it to the customers? Be specific, and don’t forget who your audience is.
Evaluate the product’s features. Imagine what kind of service or benefit your readers might receive from it. Don’t forget to mention key details. For example, imagine you’re talking about a local product. Acknowledge a few different alternatives available on the market to validate your research.
Conclude your assessment. To round up your essay, deliver your final verdict on the product. Mention whether you think the price-to-quality ratio is worth it. Your product essay has to be valuable to those who read it, so be candid and thoughtful.
Thank you for reading! We wish you all the best with your paper. Now, you can proceed to read our examples of essays about product below.
Apple experts operating in the field of distribution management understood that the channels of promotion of iPhone products should be strikingly different from those used for the promotion of existing products such as Mac or [...]
Victoria's secret is one of the most popular and exclusive brand of lingerie, fragrances and beauty products in United States, Canada and other countries.
Le felt that the entrance of foreign brands into the Chinese and Asian markets, in general, compelled the company to manufacture a local brand to cement its position.
For this reason, the brand positioning statement for capturing the attention of the target segment is "Providing unique and reliable software incomparable to any other found on the market; the popular MacBook Pro has reduced [...]
The report features the environment analysis, the evaluation of the company's current marketing strategy and performance, as well as its competitive advantages and unique selling proposition.
The company does not possess enough brand awareness to advertise Quartz as popular customer product; therefore, the average consumer will not be aware of the benefits that the product offers in comparison to others.
The product is soft in warm water but becomes hard in cold water to enhance the cleaning of surfaces. The patented superior sponge is an incredibly adaptable cleaning apparatus for the kitchen and other areas [...]
The usage of the popular places in the names of the shoe models will contribute to the higher recognition of the brand and association with the particular lifestyle.
In the case of the Drink-At-Home, Inc.those factors are the possibility of the final product not corresponding to the developers' conception and the possibility that the other companies develop a similar product faster.
It is the structures for distribution channels, patterns for the design, choices of distributors, and the factors affecting the choice and management of the channels of distribution.
The healthy economic activity and performance in the market of UAE have managed to attain a comfortable surplus that assists the market players to reduce the negative impact of the downturn, the fiscal and monetary [...]
The success of the product depends on its quality and price on the one hand and its popularity which is achieved with the help of creative advertisements, on the other hand.
According to the created perceptual map, Nike and Adidas remain to be the leaders of the U.S.market with the focus on such characteristics of athletic shoes as appearance and comfort.
Marketing could be defined as the art of connecting the consumer market with products and services for the purposes of satisfying their needs as well as company's profitability. This calls for downsizing of the materials [...]
However, the product failed to create wave in the market as expected and it is believed that the main cause of the failure was lack of proper leadership.
There is the possibility of the comprehensive use of the efforts of the project partners at the preproduction, production, and marketing stages, which contribute to the achievement of positive externalities due to the synergistic effect.
The Mission of the company is to be a leader in the manufacturing and marketing of healthy, nutritious beverages in the USA and to satisfy consumers' needs while at the same time enhancing the individual [...]
The objective of the present study is to investigate the relationship between Red Bull's sales promotion and sales volume. The study's findings reveal a significant positive correlation between sales promotion activities and the volume of [...]
Thus, the target audience of Dyson in Ontario is practical and prudent people who, when buying equipment, pay attention primarily to the prestige of the brand, the quality, and the durability of the purchased goods.
Introduction stage of the product life cycle involves the implication of the marketing mix in such a way to establish a market and to build primary demand for the product.
The auto industry has become one of the main elements of the successful economy in almost every country in the world, and the UAE market remains to be one of the fastest-growing examples.
At the same time, the visual component of the campaign aligned well with the new direction in the design of shapes and forms of the devices as well as its software components.
In its initial internationalization phase, the firm decided to introduce Corona Beer into the international market starting with the US. In its effort to venture into the international market by introducing Corona Beer, the firm's [...]
The analysis of the two companies shows how the theory of marketing has been implemented in our society in terms of the market segmentation, target markets, and strategic marketing.
The most positive force for steel producers has become buyer power because of industrialization and the predominance of industrial production in the economy.
The product life cycle consists of the following stages: introduction, when a new product is presented; growth, when it reaches a peak of sales; maturity, when sales grow at a slower rate and finally start [...]
Therefore, BMW Company uses modern technology that differentiates its products from the products of their competitors. This safety in the vehicles has made the products from BMW Company unique and attractive.
To make their athletic shoes comfortable for the consumers, Nike has affected the use of air technology in their manufacturing. Demographic factors that affect Nike's athletic shoes include gender and social class which determines the [...]
The first section of the paper will briefly discuss the performance of mobile and wearable products in the Dubai market, followed by a discussion of the positions of the five companies in Dubai city.
The firm plans to introduce a new and cheaper product into the market to reduce its inventory levels. The experts note that the firm wants to introduce a low-priced brand in the existing market that [...]
Based on this analysis, the company should utilize its strengths in the new product launch, particularly the connection to the LCBO, and differentiate Hockley Classic from competitors to minimize risks.
This intention implies the need to benefit from innovation in technology, the economy, and other fields, and the sports industry is no exception to the rule.
The business will aim to maintain its presence in the current markets, expand into new markets, and improve the outreach of its marketing with higher quality and new products.
The watches of this company became a household name: if a person wears Rolex, then he or she is undoubtedly rich and successful. It is this brand that serves as the business card of a [...]
The distribution for the Chromebook computers should be based on the traditional channels. For instance, Google can make a deal with the Ingram Micro corporation, one of the leading distributors of computers and technologies in [...]
Nike vapor strobe glasses will overcome such a strategy by extending the general market of the product. This indicates that a new product may be developed, which may affect the sales and marketing operations of [...]
The newest word in the advertising and brand-promoting strategy is Online Display Advertising. It is obvious that the analysts at Sony realize the importance of using advanced advertising techniques such as display adverts.
However, today, these figures seem to be a relic of the past in connection with the announcement of the PlayStation 4 Pro as a more powerful version of the consoles from Sony.
Therefore, determining the business value of the project is crucial to the overall success of the venture and the management of the relevant obstacles that the project developers may have to deal with in the [...]
A marketing channel is a system of distribution that allows the customer to choose the product and buy it. The creation of an efficient marketing channel is essential for the overall success of the marketing [...]
It also boosts the sales revenues from the brand and helps in brand growth Barbie was introduced to the market as a doll and has continued to grow and Mattel Corporation has introduced many other [...]
The aim of the research was to determine the right marketing mix for price, promotion, product, and place for Yorkshire Tea to put it at a competitive edge with its key competitors by identifying and [...]
The success of the Adidas Company is accredited to the ethics and laurels of its founder, Adolf Dassler. The innovative nature of Adidas products has helped the Adidas brand to maintain its technological prowess in [...]
Inspired by Abu Dhabi's stunning flora, the light designs display the city's splendor and further link the workstation to its extraordinary surroundings.
The project scope includes launching the new product, identifying the key stakeholders, project exclusion, project scheduling, project constraints: cost and time, and recognizing the project risks.
The approach would be useful for convincing shareholders of the market feasibility of the product. In addition, sales promotions could be critical for introducing Aibo to the U.S.market.
The first segmentation of the market will comprise the high-income earners, the middle-income earners, and the low-income earners. The supply of the new detergents to the market would be greatly influenced by the segmentation in [...]
Along the way, the chain developed high standards of service, cleanliness and the ineffable concept of value. Place is a vital and permanent part of the McDonald's marketing strategy.
Based on the claims made on the 5 Hour Energy website, the hypothesized characteristics of the people I expect to be buying the product are the age between 14 and 55, male gender prevailing, and [...]
Ford Motors will be introducing a new product in the UAE market that the company distinguishes to be one of the most innovative products in its car-making history.
The marketing mix framework used in the analysis concentrated on the current strategies within the Homebrand aimed at sustaining promotion and product variables in marketing.
The present campaign is to suggest a new type of product, mineral water in plastic bottles for children of primary school age within the existing brand category.
As the device is supposed to be a microwave oven capable of two options such as heating and freezing, it is necessary to evaluate the idea and assess the market, technologies, appliances, and other related [...]
Nestle saw the opportunity and used it to advance its brand in the region. The UAE region has adapted to it, and it has become the best coffee product in the market.
The characteristics of products are considered to be aspects, which could be adjoined to the description of a product in order to broaden the definition of merchandise.
As far as the objectives regarding the brand in question are concerned, it will be imperative that the introduction of the product into the global market should trigger at least a 10% increase in the [...]
At the end of the investigation, a robust marketing plan will be formulated, and it will explain how to overcome the nuanced challenges of introducing a roller-less vacuum cleaning cleaner in the North American market.
For example, the development of low calorie Date Jam is component of NPD where the inventor wants to rock the market with a new product, which will solve the problems faced by Jam users in [...]
In 2001, Aqualisa launched the Quartz shower and produced an innovation in the UK shower market. It was a winning product in terms of the quality of water pressure.
The fact is that, the key aims of the advertising strategy should be closely associated with the intention of generating awareness of the business and production.
There has been a significant increase in the demand for notebooks in the Indian market during the past year and we want to get a bigger chunk of the market.
Google is a global technology leader and the developer behind the most successful internet project such as YouTube, the search engine with the same name, and Android. The company's flagship service, Google Search, is the [...]
The geographic region characteristics relevant to the wine production are the Carpathian Mountains and the Balck Sea. The viticulture approach in Romania is connected to the state's long history of harvesting grapes and producing wine.
We also intend to offer services that will include adjusting the baby seats as per the requirements of the customers as well as installing the baby seats to customers who may wish to do so [...]
A powerful positioning should "indicate the targeted customers and the value provided by the product". The company will also use proper positioning strategies in order to market the product.
The product line selected for this marketing plan is Hershey's shareables, i.e, sweet goods sold in packages of several bite-sized morsels meant to be shared in a company.
The mentioned problems pertained to the aspects of promotion and advertising, organizational aspects, and the issues with the product itself. Considering all the mentioned aspects that contributed to the failure of Nintendo Wii U, it [...]
After all, there is indeed much evidence as to the fact that the manner in which consumers perceive the actual value of different goods and services continues to remain highly reflective of what happens to [...]
Due to the numerous applications in both leisure and industry, as well as massive popularity with audiences of different ages, there is a chance that, in several years, evaluating the target audiences of Virtual Reality [...]
Thus, the findings of the market research were to generate insight on the prevailing gaps concerning the available products in the market with the aim of fostering the intellectual, social, and physical development among children.
The car offers dual usage, for lovers of sports this would be the car of choice, with durability comparable to no other in the market and the strength of a stallion.
Regardless of the oppressing deadline, Schutz and her team were able to find the perfect formula for the majority of the snacks supposed to go into production after the period of testing. This trial and [...]
Most producers of pillows ignore the fact that people have different sleeping styles hence the need to design a variety of pillow types to suit the needs for all.
The data collected met the objectives of the research study. From the above information, it is clear that the data collected met the objectives of the quantitative research study.
It is one of the biggest bottlers in the South-Pacific and also one the largest bottlers for the Coca-Cola company. The Porters five force analysis for CCL is shown in Fig 1 Figure 1: Porters [...]
While the external analysis looks at the market's potential and dangers, the internal analysis evaluates the product's advantages and disadvantages. Some main drivers propelling the market expansion include the increased demand for smartphones, rising disposable [...]
The first devices appeared on the vacuum cleaner market with the arrival of the 21st century. The strength of the For Home product called Homekeeper is its uniqueness in the market.
In this case, there are differences in the number of segments served, so the methodology of marketing research and development of marketing mix elements is considered an example of concentrated marketing.
Therefore, this paper aims to conduct a detailed analysis of the market and target audience and reflect on the activities related to the Nike Airforce 1 positioning.
The first stage was the exploratory one, where the company conducted research to identify the needs and wants of its target market. This stage allowed the company to determine the feasibility and viability of the [...]
Second, due to the ability of the company to price products under the limit of the competition, Coca-Cola can target lower- and middle-income segments.
The Apple HomeHub is also a symbol of Apple's commitment to the future of connected living. This project's primary goal is to introduce a centralized system for smart home management that aligns with Apple's unwavering [...]
The second stage is the thoughts stage, which will involve enticing parents to check out our product or service and see whether it will help their family; we will provide a free trial period.
In the context of this scenario, it is necessary to consider the conditional opposition of two firms engaged in the production and sale of a particular type of small household appliance - robot vacuum cleaners.
This paper analyzes the reasons behind this lack of willingness to pay and proposes solutions for the company to increase consumer demand for this product.
However, it is also important to provide the client with additional arguments in the form of an explanation of the potential effect that introducing a new drink can have on the organization's activities.
This paper focuses on developing a successful executive sales promotion plan that will enhance the sales of 'Licious Whiskers, a description of the promotion of the sales models to educate consumers about the product, and [...]
4 As a result, the company will focus on the needs of the clients to ensure that the product penetrates the market and gains popularity as a non-alcoholic and a healthy drink that will prevent [...]
Consumer survey reports are an essential indicator of the public's response to a promotion. They help assess consumer satisfaction and are a key indicator of the public's loyalty to a brand.
This research report provides an overview of the costs and pricing of athletic apparel and accessories, the risks involved in exporting to Spain, and recommendations for best managing and mitigating those risks.
The production of cider from the local apples is the marketing advantage of 'Licious Whiskers, which foregrounds the choice of Tennessee as the roll-out market.
This strategy is excellent, and the brand's popularity increased so much that everyone who follows fashion began to consider sneakers New Balance an integral part of the closet.
The starting price is at 90 USD, and the production is estimated to be launched in November, 2022. The product positions itself as a relative novelty in the food carrier sector, offering a functionality that [...]
Nike's marketing for baseball shoes targets the patriotic American values of baseball as the nation's home sport. Nike has distinct rivals in the baseball shoe business that have been around for a while.
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