Product marketing is the process of taking a product and launching it into a market. This process takes place in the beginning of a product’s life cycle. Product marketers have to understand the product and the customers that it will reach.
Introduction of a new product consists of five steps.
The first step is discovery, where specialists conduct research. The next stage is planning: the team comes up with an effective marketing strategy. It is followed by definitions, where the customers are identified. Then it is time for the preparation stage, where campaigns are developed. Finally, the product launches, and it is time to monitor it to ensure its growth.
In your product essay, you might want to focus on product marketing strategy development. Another option is to discuss the essential product management issues. Want to know more about how to promote a product? Essay examples, topics, and writing tips are collected here. In this article, our IvaPanda experts have broken down how to write a successful product marketing essay. We listed some advice on how to describe any item that needs to be marketed and sold. Furthermore, on the page, you will also find product essay examples.
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Product Essay: Writing Descriptions 101
To sell a particular product, you have to advertise it effectively. If you are studying marketing, you are very aware of that fact. However, you should also be mindful of writing a clever description of the item you’re advertising. An accurate and complete product description leads to the selling of a product. Essay examples analyzing such advertisements can be found below. Here, we will explore how to describe a product correctly.
Here are some ground rules:
Determine your audience.
Before you can begin selling your item, you need to know to whom you’re selling it. Promoting a product cannot be accomplished without identifying your target audience. To do this, you need to get into the heads of your customers. Think of their interests, why they want your product, which features they would pay most attention to.
Think of the product’s benefits.
With your buyer in mind, imagine what parts of your product are of the utmost importance. This will be the basis for your product promotion. Your audience needs to know how you can improve their lives. Mention the quality of the product and its unique selling point.
Try a story-telling technique.
The days of personal selling door-to-door are over. Yet, you can still try to appeal to your customers. Their emotions will still influence their purchase, so try to call to them by being as precise as possible. Mention all the features that will be relevant. Ensure that you allow them to visualize their experience with the product.
Work on the wording and tone.
Your sales letter needs to sound convincing but not overbearing. Try being as natural as possible in your wording, as though you’re working retail and selling the product face-to-face. At the same time, don’t shy away from using powerful words. Make sure your phrasing will elicit a strong emotional response from your audience.
Make sure it’s easy to skim.
In the day and age of social media, people are surrounded by information. There isn’t enough time in the world to absorb it all. So, ensure that your description is easy to skim. Keep your introduction and conclusion short, use bullet points, and break your text into paragraphs. Our summarizer tool can help you see your essential arguments.
Add keywords and images.
Remember to review your text to check that it is optimized for search engines. After all, that is how most people will stumble upon it! Make sure to add decent, quality images that capture your product design. They are just as important as the full item description.
How to Write an Essay about a Product
Even if you have read through different examples of essays about products and marketing in general, you might still have questions. For example, how do you create a correct paper structure? What is product-market research? Should you include it in your essay? In this section, see how to start your marketing essay.
Here are some tips on how to write an essay about a product:
Introduce the product. This is the stage where you develop a relationship with your reader. Show your audience that you understand them and start to familiarize them with your item. They don’t have to know the history of the product development – just the context.
Address the problem. In other words, formulate your thesis statement. Think of an issue that you could describe. Or consider ways to improve your product. You can approach this through tools such as marketing mix. Our thesis generator can help you formulate it.
Describe the product in question. In the body of your essay, you need to capture the essence of your item. You can think about it in terms of a product launch. How do you sell it to the customers? Be specific, and don’t forget who your audience is.
Evaluate the product’s features. Imagine what kind of service or benefit your readers might receive from it. Don’t forget to mention key details. For example, imagine you’re talking about a local product. Acknowledge a few different alternatives available on the market to validate your research.
Conclude your assessment. To round up your essay, deliver your final verdict on the product. Mention whether you think the price-to-quality ratio is worth it. Your product essay has to be valuable to those who read it, so be candid and thoughtful.
Thank you for reading! We wish you all the best with your paper. Now, you can proceed to read our examples of essays about product below.
Apple experts operating in the field of distribution management understood that the channels of promotion of iPhone products should be strikingly different from those used for the promotion of existing products such as Mac or [...]
The product is soft in warm water but becomes hard in cold water to enhance the cleaning of surfaces. The patented superior sponge is an incredibly adaptable cleaning apparatus for the kitchen and other areas [...]
Victoria's secret is one of the most popular and exclusive brand of lingerie, fragrances and beauty products in United States, Canada and other countries.
For this reason, the brand positioning statement for capturing the attention of the target segment is "Providing unique and reliable software incomparable to any other found on the market; the popular MacBook Pro has reduced [...]
The report features the environment analysis, the evaluation of the company's current marketing strategy and performance, as well as its competitive advantages and unique selling proposition.
According to the created perceptual map, Nike and Adidas remain to be the leaders of the U.S.market with the focus on such characteristics of athletic shoes as appearance and comfort.
Marketing could be defined as the art of connecting the consumer market with products and services for the purposes of satisfying their needs as well as company's profitability. This calls for downsizing of the materials [...]
The usage of the popular places in the names of the shoe models will contribute to the higher recognition of the brand and association with the particular lifestyle.
The analysis of the two companies shows how the theory of marketing has been implemented in our society in terms of the market segmentation, target markets, and strategic marketing.
The Mission of the company is to be a leader in the manufacturing and marketing of healthy, nutritious beverages in the USA and to satisfy consumers' needs while at the same time enhancing the individual [...]
The watches of this company became a household name: if a person wears Rolex, then he or she is undoubtedly rich and successful. It is this brand that serves as the business card of a [...]
It is the structures for distribution channels, patterns for the design, choices of distributors, and the factors affecting the choice and management of the channels of distribution.
Most producers of pillows ignore the fact that people have different sleeping styles hence the need to design a variety of pillow types to suit the needs for all.
Besides, it is possible to state the fact that the company counts on the long-term character of the project and depends on the increase of the level of popularity of its products.
Thus, the target audience of Dyson in Ontario is practical and prudent people who, when buying equipment, pay attention primarily to the prestige of the brand, the quality, and the durability of the purchased goods.
This type of storage disc is known as Blu-ray Disc because it is operate through blue laser and is capable of storing more quality and high definition data as compared to an ordinary DVD because [...]
To make their athletic shoes comfortable for the consumers, Nike has affected the use of air technology in their manufacturing. Demographic factors that affect Nike's athletic shoes include gender and social class which determines the [...]
Due to the numerous applications in both leisure and industry, as well as massive popularity with audiences of different ages, there is a chance that, in several years, evaluating the target audiences of Virtual Reality [...]
It is one of the biggest bottlers in the South-Pacific and also one the largest bottlers for the Coca-Cola company. The Porters five force analysis for CCL is shown in Fig 1 Figure 1: Porters [...]
Its is the marketing plan which determines the degree of business promotion According to Kotler a marketing plan designs structures and devices tactics on how the business will be advanced and propped up This element [...]
Therefore, determining the business value of the project is crucial to the overall success of the venture and the management of the relevant obstacles that the project developers may have to deal with in the [...]
Therefore, the company has adequate experience to maintain the demand of the product for a long time. In addition, the company has started to differentiate the Wii product.
The new product is designed to close an existing product gap and will also complement the existing products to the line more comprehensively by giving the customer a range of products to choose from.
It also boosts the sales revenues from the brand and helps in brand growth Barbie was introduced to the market as a doll and has continued to grow and Mattel Corporation has introduced many other [...]
Increase our penetration to the market by intensifying the organisations efforts to more of the market Market penetration strategy refers to the firm intensifying its efforts to capture a larger share of the market by [...]
However, the product failed to create wave in the market as expected and it is believed that the main cause of the failure was lack of proper leadership.
The purchase decision on the detergent is based on re-purchase since the majority of the population have tasted the quality of "Finish Dishwasher Tablets".
The project scope includes launching the new product, identifying the key stakeholders, project exclusion, project scheduling, project constraints: cost and time, and recognizing the project risks.
Thus, the above advantages contribute to the fact that people are increasingly choosing electric scooters; consequently, they have gained popularity in the market in a short time. At the same time, the competitive advantage is [...]
Thus, the main competitive priorities of the company are the price and quality of the product, the convenience of delivery and the services provided, and the flexibility in presenting a variety of products that meet [...]
This discussion will focus on its beginning, some of the challenges that the company has had to overcome as well as the launching of its most popular product Nintendo Wii.
The following flow chart shows the product hierarchy for the health industry in the United Arab Emirates: As presented in the flow chart diagram above, the focus of the product hierarchy for the health industry [...]
This phase finalize the lase stage of our project, in which it demonstrates the final product design, manufacturing plan and decision analysis, refer to Figure 2.
The business will aim to maintain its presence in the current markets, expand into new markets, and improve the outreach of its marketing with higher quality and new products.
In order to do so, this paper would assess the performance of the consumer electronics market in Dubai, briefly discuss the position of the five companies in Dubai, form a PEST analysis, create product hierarchies [...]
The exploration of the role of advertising on the Internet in the process of raising the profitability of the company contributes to a better understanding of the mechanism used by the World Wide Web for [...]
Target market and consumer behavior The firm's management team recognizes the fact that the success of the new software upon introduction in the market is dependent on the effectiveness with which it has targeted the [...]
The business marketer or supplier has to understand the organisation's strategies and its position of purchasing so as to succeed in developing business relationship with the firm.
Furthermore, the product of Kellogg's is depicted as being very supportive in enhancing the understanding levels through the campaigns that seek to associate it with the research according to which the breakfast is beneficial to [...]
The most positive force for steel producers has become buyer power because of industrialization and the predominance of industrial production in the economy.
A brand personality should integrate the needs of the target group and the product image by understanding the lifestyle, age, and gender of the target group.
The company does not possess enough brand awareness to advertise Quartz as popular customer product; therefore, the average consumer will not be aware of the benefits that the product offers in comparison to others.
According to Abou-Moghli and Abdallah, product feasibility is one of the essential business marketing elements in the market analysis process, which is deemed as a scientific tool of obtaining relevant information pertinent to the provision [...]
The objective of the present study is to investigate the relationship between Red Bull's sales promotion and sales volume. The study's findings reveal a significant positive correlation between sales promotion activities and the volume of [...]
For example, the development of low calorie Date Jam is component of NPD where the inventor wants to rock the market with a new product, which will solve the problems faced by Jam users in [...]
The success of the product depends on its quality and price on the one hand and its popularity which is achieved with the help of creative advertisements, on the other hand.
The primary attention of the marketing managers is drawn to the product description, channels of distribution, promotion and prices. According to the article "Analysis of Main Marketing Factors", the product-related decisions are the most important [...]
The market for vegan hot dogs is a constantly growing market because the younger layer of the population is becoming more adherent to non-meat or vegan food sources.
The project is devoted to the description and comprehensive investigation of the design, production, and sale of Xiaomi devices - smartphones that now acquire their popularity among specific groups of the population characterized by the [...]
We also intend to offer services that will include adjusting the baby seats as per the requirements of the customers as well as installing the baby seats to customers who may wish to do so [...]
The paper explains the significance of the problem, provides the findings of current studies on the topic, and identifies possible ways for improving an organizations' position in the market.
In its initial internationalization phase, the firm decided to introduce Corona Beer into the international market starting with the US. In its effort to venture into the international market by introducing Corona Beer, the firm's [...]
Ford Motors will be introducing a new product in the UAE market that the company distinguishes to be one of the most innovative products in its car-making history.
The ability of the Smart Shopping Cart to meet the customer's shopping demands by quickening the checkout time will help the company retailing this product to be successful in the U.S.market.
Thus, the findings of the market research were to generate insight on the prevailing gaps concerning the available products in the market with the aim of fostering the intellectual, social, and physical development among children.
In this bank, when the customers come to the customer service representative or the bank tellers, they take between 1 to 2 minutes to give them their account numbers or to explain the reason why [...]
The best chair should accommodate the needs of the targeted worker. This situation explains why our company has produced superior chairs in order to support the health needs of every worker.
As far as the objectives regarding the brand in question are concerned, it will be imperative that the introduction of the product into the global market should trigger at least a 10% increase in the [...]
Another approach that the company could have used is the product oriented approach where the company could have first created a product that is perceived to be good and introduce it to the market without [...]
The characteristics of products are considered to be aspects, which could be adjoined to the description of a product in order to broaden the definition of merchandise.
The success of the Adidas Company is accredited to the ethics and laurels of its founder, Adolf Dassler. The innovative nature of Adidas products has helped the Adidas brand to maintain its technological prowess in [...]
However, it is also important to provide the client with additional arguments in the form of an explanation of the potential effect that introducing a new drink can have on the organization's activities.
This paper focuses on developing a successful executive sales promotion plan that will enhance the sales of 'Licious Whiskers, a description of the promotion of the sales models to educate consumers about the product, and [...]
4 As a result, the company will focus on the needs of the clients to ensure that the product penetrates the market and gains popularity as a non-alcoholic and a healthy drink that will prevent [...]
Consumer survey reports are an essential indicator of the public's response to a promotion. They help assess consumer satisfaction and are a key indicator of the public's loyalty to a brand.
This research report provides an overview of the costs and pricing of athletic apparel and accessories, the risks involved in exporting to Spain, and recommendations for best managing and mitigating those risks.
The production of cider from the local apples is the marketing advantage of 'Licious Whiskers, which foregrounds the choice of Tennessee as the roll-out market.
This strategy is excellent, and the brand's popularity increased so much that everyone who follows fashion began to consider sneakers New Balance an integral part of the closet.
The starting price is at 90 USD, and the production is estimated to be launched in November, 2022. The product positions itself as a relative novelty in the food carrier sector, offering a functionality that [...]
Nike's marketing for baseball shoes targets the patriotic American values of baseball as the nation's home sport. Nike has distinct rivals in the baseball shoe business that have been around for a while.
It is important to note that the Tesla Model 3 is an electric vehicle that has revolutionized the automotive industry. Thirdly, the price of the Tesla Model 3 is an advantage that makes it more [...]
Thus, the most competent decision for the company would be to create a promotion as a sports product, but without ignoring the product's second valuable and effective action.
The production of semiconductors and chips and disposable medical products are fundamentally different enterprises, ranging from the cost of production to the required personnel qualifications.
The innovative aspect of the pastry will be rooted in the unique cooking and preparation process, which will preserve the benefits of the seafood and retains its special taste while delivering it in an interesting [...]
Since the effectiveness of the cream in the case is unique, I will recommend the company direct efforts to raise brand awareness and match the specialty products category.
By advocating for the details proposing the use of the product, nutrient manufacturers can influence the decision of the consumer towards buying their products.
A charming piece of furniture, this lamp is bound to fascinate people with its intricate pattern. This table lamp is guaranteed to add the right touch of art to a composition.
Join Jolt Coffee and the regional entrepreneurial society for a ceremony in Austin, Hall 45, on Wednesday, July 27, at 2 p.m.to celebrate Jolt Coffee's launching of new categories of coffee, tea, and smoothie products [...]
Le felt that the entrance of foreign brands into the Chinese and Asian markets, in general, compelled the company to manufacture a local brand to cement its position.
Also known as externalities, these unpaid factors result from the product's interaction with the neighboring communities, society, and the environmental system and illustrate the market efficiency hypothesis's limitations.
Accordingly, the first and main task at the moment is to cause addiction to this type of energy in society and the destruction of prejudices about the high cost.
This fact is also actual for the clothing industry and is supported by the external circumstances of COVID-19 that significantly influenced the buyers' behavior.
In the process of product development, it is highly recommended for MM distribute cell phones among a small group of potential consumers and ask them to provide feedback on it.
This feature is transformed into the benefit of the possibility of involving in various outdoor activities in any weather. This is because customers identify with the brand and want to belong to a group of [...]
The second problem is the need to change the lenses in the glasses in case of changes in vision abilities. We will draw a picture of the challenges we need to solve with our product.
While the campaign aims to promote the Tekio modular lighting sales, the campaign will present the product as unique and a game-changer in the restaurant's makeover realms.
Therefore, the primary customers and a considerable share of the secondary are the elderly, who find traditional marketing techniques trustworthy. In the process, the measure of success is the correspondence to the mission and vision [...]
Furthermore, the customer can order custom bags and are given the opportunity to design their unique version of the Timbuk2 messenger bag on the company's website. In addition, a limited amount of laptop bags is [...]
They might be affected by the changes in the government's policies, but the required degree of stability is guaranteed by the lack of their direct influence on the field.
In turn, EZ-Schedule, which incorporates a clear interface and a range of tools for customizing the scheduling process, provides the specified opportunity as well, which is why it is bound to be integrated successfully into [...]
Pages: 2
Words: 594
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