Marketing Essay Examples and Topics. Page 24

Price refers to the amount of money that the consumers will be willing to pay for the Beeline and telecommunication services in the market.

To achieve an acceptable pricing policy, it is important for the marketing team to carry out prior research in the following areas; on the mix of products they intend to offer in the market, this [...]

To explain the criterion for developing the pricing policy, calculations will be given to show how the price of the product was arrived at.

His marketing strategy will also help him increase his customers of the age of 6 to 10 who have a low level of awareness.

Cathy should enhance her current marketing strategy of offering wedding services to the current and prospective customers. In turn, the current and prospective wedding customers can open Cathy's centralized wedding database website.

As an organization built on the fundamentals of growing an informed set of youth who will take the community to the next stage, we pride in unlocking the potentials of the young people.

The comparative analysis of the marketing strategies implemented by Zara and its competitor H&M allows indicating the existing deficits in the current marketing plan and providing the recommendations for the necessary improvements if any.

Facebook also helps in management due to the response of the consumers on the product being sold. Facebook is also an addictive site and can lead to the waste of professional life.

It is one of the biggest bottlers in the South-Pacific and also one the largest bottlers for the Coca-Cola company. The Porters five force analysis for CCL is shown in Fig 1 Figure 1: Porters [...]

The latter has led to creation of Renault products used by Nissan Qashai such as the Renault 1. In the market segment, products and services produced by Renault-Nissan alliance have been recognized by consumers in [...]

The conceptual framework of the research implies a quantitative approach and indicates that the research was to simply follow the order of research questions.

To achieve this, the company has to look into the behavior of the customers and ascertain the best strategy to use to drive its objectives.

To attract the younger generation to this product, the company will roll out a 'fun' campaign to promote the Blink entry camera in all the regions where it operates.

The first thing that will be done is establishing the number of Shisha cafes that will be opened. Direct marketing will be the main means of promoting Shisha.

The objective of broadening the scope of the Cola brands is aimed at ensuring that this firm would be in a position to introduce new competitive fronts that would counter the effect of new market [...]

Since the interviews will not be conducted continuously in one day, then this will increase the chances of representing the views of the entire population.

The dynamism in the market require that the firm monitor the environmental factors that affects the exportation of wetsuits, the behavior of competitors, the channel of different participants in distribution chain and the receptiveness of [...]

It involves processes and products of a company; technology is one part of the processes that plays a crucial part in enhancing CRM strategy implementation.

In recap, it is imperative to note that the various marketing mix available as part and parcel of communication efforts to consumers can all be applied differently both at the product and brand level.

Customer value can also be described as the perceived preference of a customer and his or her assessment of the attributes of different products, performance of the concerned attributes, and the consequences that could arise [...]

The aim of this report was to evaluate appropriate global marketing strategies that can be adopted by firms undertaking operations in a South East Asian market.

Due to the fact that information availability and transparency is a priority for our online company, pricing rates will be displayed on our official site for our customer to view all necessary information.

Very advanced forms of analysis are necessary to take advantage of the information contained in the database. The retention of private information in marketing databases makes individuals vulnerable to these forms of online privacy concerns.

The wine industry in Vietnam, the analysis of internal and external factors the company, the country profile for Vietnam, and the suggested strategies are presented in details.

There is need for the producers or manufactures to consider the needs of the consumers with the LOHAS lifestyle so as retain these kinds of customers.

Moreover, it is believed that the performance of modern companies is largely dependent on the effectiveness of their marketing strategies. Thus, one can see that the definitions of marketing can differ significantly and none of [...]

As for the company's price policy and the way it affects the strategy and tactics of Hasbro, one must admit that it influences the above-mentioned elements of the company directly.

In this end, the dissertation overrules the applicability of measuring the degree to which customers are satisfied within the pharmaceutical setting from the number and frequency of the complaints raised.

In order to deal with the challenge, marketing managers are increasingly focusing on marketing management as one of the business functions which can contribute towards the survival of the firm as a going concern entity.

An exporter from Saudi Arabia, who is planning to sell incense to the Australian market, must first analyze the market conditions of the Australian market. The exporter can market to the population that lives in [...]

The Parisienne was represented in an extravagance manner in the commercials for French perfumes, the culture of perfumes and fashion created the major representation of the Parisienne and the marketing techniques for aiming Parisienne consumers [...]

The topic of the article is a case study on how market orientation, market performance and product innovation interact in the small independent firms.

The Tangs spent most of their time running their business as a result, they have no time to refine and polish their sales pitch.

The overall economic growth of the City of Fremont, California is anticipated to be a good factor in the development of the massage business and development of the Oasis Island in particular.

The introduction of the iPad to the market came at the backdrop of a successful launch of the iPhone. All characteristics surrounding the second generation iPad confirm the fact that it is at the introductory [...]

As a result, this product has largely been competitive in the market due to its uniqueness and superiority in terms of usage for various purposes.

As such, the services that the Company provides are usually matched to the needs of the customers in a way that makes its meet the customers' expectations and demand.

This is why it is important for Kleinaci to consider carefully the options available for it to enter this new market.

Indicating the impact of this significant societal shift upon the marketing domain, Kotler and Levy did not make attempts to redefine the meaning of the product development and communicating the brand ideas to the potential [...]

The discussion in this paper explores the issue of marketing management in relation to situation analysis and its essence in the development of a marketing plan.

The fourth stage is to promote our website through pay-per-click advertising and other effective methods that will increase the flow of visitors to the site.

More over, the company seeks to establish a large customer base in all the countries of its operation in order to maximize the number of consumers that they have, and at the same time establish [...]

Digital shopping is a technological advancement and a new approach to shopping and that is why it will come out as a new experience.

The third step involves the company in question to determine the legal and political forces of the left countries in the list.

Though the product and market analysis of the business plan will be further analyzed in subsequent sections of this study, Empire Home delivery services will be engaged in the sale and distribution of a wide [...]

The future of this form of retail enterprise is bright is this commodity is easily available to consumers and more awareness created.

Therefore, the brand name is the same in all of its markets in the world. Therefore, the use of the approach is driven by the desire to accomplish objectives in the most efficient and cost [...]

This is why it was not a surprise that Kotler and Levy's marketing concept influenced considerably the development of events and involved more scholars to numerous discussions and evaluation of the concept.

To determine the most suitable marketing technique to use for traditional print publishing, it would be useful to consider the nature of the publication and the market demographic that is considered the target clientele of [...]

This report aims at exploring the following issues; Investigate the Schneider Electric pricing and distribution strategies To understand Schneider Electric's internal environment To understand the external environment of Schneider Electric company The report covers the [...]

The recommendations offered for the marketing campaign include enhancing the strategy to tackle competition, assessing the viability of beginning operations in Africa, improvement of the innovation cycle, expanding the target list of stakeholders for the [...]

The paper examines the effect of the internet on the company's marketing and the company's ability to effectively explore the internet in the evolving role of marketing.

This is the perception of value from the perspective of the organisations while customer value is the perception of the clients and what they need or perceive to be getting from certain products.

Due to the fact that market segmentation is currently a critical part of marketing strategies, this study is important to the understanding of marketing strategies because according to the purpose of the paper, it seeks [...]

The author has gone ahead to discuss some of the characteristics that recur in the concept of value; the value of the customer is a concept that is subjective, in a conceptual manner, value is [...]

Marketers in the fashion industry are involved in researching about the current trends in the fashion world, the industries and the people concerned and also the reason as to why the trends are so popular.

Pointing out these shortcomings of the first definition, Andreasen put forth an alternate definition of social marketing: Social marketing is the adaption of commercial marketing technologies to programs designed to influence the voluntary behaviour of [...]

In such a situation, the customer care representative will try to contain the parent, and as part of our responsibility to contain service failure, 50% of the medical bills will be catered for by Joy [...]

Central to all definitions of economic recession is the fact that there is a sudden reduction in economic activities that causes a frightening decrease in the level of spending.

This report thus seeks to provide insight into some of the ways that businesses in the hospitality industry can adapt to the changing needs of the new consumer.

It is clear that the major aim of the companies is gaining profit and one of the main ways to reach this goal is to satisfy consumers' needs, and at present even to foresee these [...]

Their website allows customers to register with them and be able to do their shopping from the comfort of their homes.

This paper seeks to determine the potential of consumers aged 18 to 40 as an appropriate target market segment in the high-tech market in South Korea. This means that they can afford the products offered [...]

The paper seeks to analyze the performance of the company for the between 2010 and 2012. Analysis of income statement of the company shows that the revenue declined from $6,325 million in 2010 to $4,984 [...]

The business operation of a firm may regulate the sale of products directly to customers or sell the products as wholesale merchandise.

As the first player to introduce this product in the Queensland market with unexploited potential, the company intends to integrate this product as a daily meal for every household for different classes depending on the [...]

The manager of the organization will tackle the threats of the business with opportunities. Trends in the product life cycle will sustain the business.

In the evaluation of the impacts of social media and viral marketing on the movie industry, the paper defines social media and viral marketing in the context of application of the terms in marketing before [...]

According to Hovancakova, the current trends and patterns in global marketing justify the importance of mobile development as a tool of marketing, but with the growing intensity of business competition, organizations and marketing professionals will [...]

The vast and the sheer number of organisations operating in the entire travel industry in the UK makes it impossible to conduct an overhaul examination of the services offered in the industry.

By introducing the objectives that will define the company's further financial strategies and help the Elite Company provide its clients with the handsets of the best quality, the company leader will be capable of increasing [...]

This approach will help the firm to strengthen the value of its brand to make it more appealing to customers. This will enable the firm to train its staff to be more responsive to needs [...]

In other words, IMC permits a scenario whereby the strengths of the product or service and the strengths of the organization are intertwined in the marketing mix to develop and maintain a positive brand image.

Product strategy The Smartphone models include all the characteristics described in the product review part and differentiated according to the differing needs of the target markets.

In the past years, the company has promoted the best business practices thus becoming a leading player in the global soft drink industry. The managers should consider the best principles in order to ensure the [...]

The management, through the use of this product, will be able to record the time, locality and frequency of each of their staff member's utilization of the new faucet.

The application of FP1 in the firms' micro-cosmos assists in shifting the customers' focus on the structure of the integrated activities and the derived quality.

In the microenvironment, the factors that are likely to influence the sales of Ford F-150 SVT are high competitive rivalry and high bargaining power of the buyers.

In the venture of launching the product in the U. This paper also deals with the distribution channel for this product and how the channel is suitable for the product.

The above is a detailed explanation of the buying process for an online product specifically E-reader from Kindle. The customer will then evaluate the alternatives and make a purchase decision.

The market is regulated by state government regulations with the latest being the allowance of 250Kw electric cycles to be sold to the increasing consumer market.

The mosaic system makes it possible for firms to structure their marketing campaigns to meet the needs of their customers. The data they gain helps them to understand ways in which they can increase the [...]

The relationship between the end user and the maker must be understood in order to incorporate purpose and the symbolic denotation of the new BMW model.

In this case, the marketing team studies the bahavor of its target market and develops a product that is customized to fit the needs of the chosen niche.

There has been a growth in the recognition of the IMC approaches and its significance in the effectiveness of marketing. According to Ferrell & Hartline "IMC is a concept of marketing communications, a planning that [...]

Customer involvement in the product or service development process is the interaction or collaboration between the users of the product or service and the employees of a company during the period of product development to [...]

In the overcrowded industry where Tech-Shield operates in, product positioning is directly linked to the success in the short and long term especially for a new product.

This will help to uphold the quality of products produced and consequently, our products will be able to stand out in the competitive market.

One of the factors that keep customers in the business is effective feedback from the company. To retain customers in the business, the terms of service of the business must be clearly communicated to the [...]

The offering of standardized products for the local market is advantageous to the organization since the local market customers do have a preference for products different from their local ones.

Products are divided into different sizes to cater for the economic welfare of the people thus the well to do and the less fortunate in the society are accommodated.

One of the major challenges facing the oil industry in United States is as a result of oil spillage in the Gulf of Mexico by the contracted supplier that is British Petroleum Public Limited Company. [...]

The sustainability of the media used in the McDonalds' 'how spicy is McSpicy' campaign is akin to the characteristics of a particular media choice.

Despite huge investments by the government that led to the hosting of the first Grand Prix in 2004, the game has not yet picked up when compared to other hosts like Spain.

According to the Goldsmith, once a business has a remarkable number of customers, it should focus on the existing customers to bring on board new customers. This has been cited by some parents as dangerous [...]

The main advantages of conducting market research is that it can help firm in finding the best place of selling the products, identifying new and emerging trends, comprehending the needs of consumers, finding out new [...]

In the advertisement, there will be the inclusion of all pricing and non-pricing strategies that Big Drive Auto has adapted. At Big Drive Auto revenues and cost is mainly considered, during price strategizing the level [...]

A business ought to define the most important traits of potential clients and identify the major ways in which the new business organization can fulfill the needs of the customer. The main purpose of this [...]

This is one of the issues that the firm will take into consideration in the process of designing the iPad Mini. This presents a unique market opportunity for Apple to exploit in the course of [...]

Purpose of the Study The purpose of the study is to solve this financial and economic crisis existing in the restaurant.

Threats A number of threats have the potential to affect our presence and profitability in East Africa. Services: AfriTech will provide one to two-year warranty and in servicing for the products.

The proliferation of money into aspects of society that depend on other norms is the root cause of the financial crisis.

The study of knowledge economy highlights the significance of ICT and learning in the creation of wealth and competitive advantage in the global economy.

It is based on this that this marketing campaign will focus on the development of an effective online social media platform and E-commerce platform which utilizes different strategies of promotion in order to promote English [...]

It is imperative that the challenger brand has an emotionally- based and stronger link with the consumer, as opposed to the Brand leader.

8% of the total space of the city and this segment of the demography is the target audience of the Puffers Pastry.

The marketing management strategy in these two countries will have some similarities in the plan and objectives that the company wants to achieve.

As opined in the article, "marketing channel conflicts management", the enterprise should meet all the legal and ethical consideration while using the internet to reach out to the target population.

As a marketing tool, events are planned and organized in order to show the products' qualities and form the definite brand awareness with the help of the open interaction with the target audience.

A business that has decided to explore the potentials of a foreign country has the duty to assess various entry modes before deciding to adopt one or a combination of strategies.

The company's website has a welcoming interface where customers are attracted to the pictures of the products. The owner of this company and also a chef, Zohar Zohar, has a mission of keeping the family [...]

The workforce that this firm would require for the management of the data and maintenance of the hardware will be reduced.

This report identifies the need to communicate effectively to consumers; the need to help consumers make informed choices; and the need to make products or services appealing to consumers as the three main reasons why [...]

The way the service or product is presented, the quality of product or service, the reliability, which is how dependable a product is or how effective, in the long term, the service is.

The Runners world have shown commitment to marketing concepts evident in the problem recognition process based on the facts that a market can only exist when there are unsatisfied needs, the desire to address the [...]

A three stage process will be used to evaluate the performance of the campaign, these include, the pre-test evaluation, post-test evaluation and measuring the effectiveness of the campaign.

Vermeir & Verbeke note that organic farming embraced by most wine industries, highlights the health of the soil and the farm ecosystem; It also provides a friendly ecosystem, reduces chemical residues, provides trace elements, minerals [...]

The viability of Kidzania in the UK is based on the fact that there is a viable market, a growing demand for entertainment among children, and the growing trends that focus on children care.

Truvia, as a natural Sweetener, became available in the market in the year 2008 after it was approved by the FDA as safe for human consumption. The calorie-free natural sweetener is gradually gaining popularity as [...]

The company focuses on the customers who are not interested in the furniture bought for a lifetime, but in the furniture that is suitable for them at the current moment.