Product Marketing Essay Examples & Topics. Page 2

318 samples

The Tesla Model 3: Product Evaluation

It is important to note that the Tesla Model 3 is an electric vehicle that has revolutionized the automotive industry. Thirdly, the price of the Tesla Model 3 is an advantage that makes it more [...]
  • Pages: 2
  • Words: 566

Crescent Pure Promotion: Case Study

Thus, the most competent decision for the company would be to create a promotion as a sports product, but without ignoring the product's second valuable and effective action.
  • Pages: 2
  • Words: 553

New Products: Electric Scooters

Thus, the above advantages contribute to the fact that people are increasingly choosing electric scooters; consequently, they have gained popularity in the market in a short time. At the same time, the competitive advantage is [...]
  • Pages: 1
  • Words: 278

Importance of Development of the Cellphone

In the process of product development, it is highly recommended for MM distribute cell phones among a small group of potential consumers and ask them to provide feedback on it.
  • Pages: 3
  • Words: 775

Smart Glasses: The Product Development

The second problem is the need to change the lenses in the glasses in case of changes in vision abilities. We will draw a picture of the challenges we need to solve with our product.
  • Pages: 4
  • Words: 1059

Multicultural Food Marketing Techniques

Therefore, the primary customers and a considerable share of the secondary are the elderly, who find traditional marketing techniques trustworthy. In the process, the measure of success is the correspondence to the mission and vision [...]
  • Pages: 2
  • Words: 673

Marketing: The Tao of Timbuk2 Company

Furthermore, the customer can order custom bags and are given the opportunity to design their unique version of the Timbuk2 messenger bag on the company's website. In addition, a limited amount of laptop bags is [...]
  • Pages: 3
  • Words: 914

IKEA Company’s Product Design and Pricing

Thus, the main competitive priorities of the company are the price and quality of the product, the convenience of delivery and the services provided, and the flexibility in presenting a variety of products that meet [...]
  • Pages: 2
  • Words: 879

Marketplace for the EZ-Schedule Business App

In turn, EZ-Schedule, which incorporates a clear interface and a range of tools for customizing the scheduling process, provides the specified opportunity as well, which is why it is bound to be integrated successfully into [...]
  • Pages: 2
  • Words: 594

Frame Styler as an Innovative Product

Therefore, two main challenges linked to the product include its development and the subsequent logistics of delivery and implementation of the technology in all brand stores.
  • Pages: 2
  • Words: 577

Apple’s iPhone in the Technology Market

From this, it can be concluded that the iPhone has high strength in the industry sector of the market, and the current business strategies of the conglomerate allow the company to strengthen its position stronger.
  • Pages: 4
  • Words: 1311

Pricing a New Product

Therefore, a balance should be reached, where the product is bought willingly, and the business gets the maximum possible profit from sales so that benefits exceed the cost of production. One of the most obvious [...]
  • Pages: 1
  • Words: 282

Bendable iPhone. Target Audience for a New Product

For this reason, the mission for the following project can be formulated in the following way: The brand's mission is to ensure that its clients will enjoy advantages provided by high-quality bendable iPhones and benefit [...]
  • Pages: 2
  • Words: 574

Product Placement During the COVID-19 Pandemic

Therefore, it is believed that people will notice the earbuds, consider them a stylish and useful accessory, and want to purchase them as well. Therefore, the show is bound to serve as a promotion tool [...]
  • Pages: 1
  • Words: 316

International Products and Organizations

The first conclusion that can be made from the found information about consumer products is that the companies' motivation to expand internationally was related to factors of production.
  • Pages: 2
  • Words: 763

MinuteBox: Assessing Product Opportunities

MinuteBox has enhanced its products, services and accessibility in order to stay at the top of its competitors. On the other hand, RolePoint also has managed to retain their clients through efficiency in delivery of [...]
  • Pages: 6
  • Words: 1756

Employees and Artification Campaigns

A prime example of this marketing strategy is the recent collaboration between the artist Edward Woodley and the Gucci Sydney flagship store to promote one of their timed collections.
  • Pages: 2
  • Words: 550

Flip-Flops in the Footwear Industry in the UAE

The core of the product is providing casual and comfortable footwear to diverse customers. To support the product, an assistant will be available both online and in various stores.
  • Pages: 2
  • Words: 608

Promotional Plan & Strategy Development

The main focus of the message of our new company will be on the aspect of reducing the cost of having to tint windows frequently by using our high tech tinting method that comes with [...]
  • Pages: 4
  • Words: 799

Green Marketing: Tesla’s Case

The participants will be encouraged to share their viewpoints on green products and their shopping behaviors before and after the production of Tesla.
  • Pages: 2
  • Words: 610

Tetra Pak Company’s New Packaging Options

All the staff must be in agreement with the idea of alternative packaging for the project to be a success. A communication strategy is also required to ensure that all the parties involved are knowledgeable [...]
  • Pages: 5
  • Words: 1348

Promotion Plan for Sigma Bracelets

The core idea of the product is to secure and ease consumers' use of technologies and assist them in managing their transactions with one touch.
  • Pages: 3
  • Words: 954

Google Chromebook’s Marketing in Traditional Media

It would be more expensive, in terms of advertising cost, for Google to promote the Chromebook through traditional media. The message for this group should be based on the low price and the user-friendly interface [...]
  • Pages: 2
  • Words: 573

Product Distribution Options

The combination of different ways to sell the invented toothbrush will help to maximize profits and create a strong brand image.
  • Pages: 1
  • Words: 321

Kudler Fine Foods Firm’ New Product Launch Plan

The major competitors to Kudler Foods in France and Germany are Filterfresh Coffee Service and Flavia. Marketing will aim to position Kudler as a strong force in the gourmet coffee market in Germany and France.
  • Pages: 2
  • Words: 542

Fast-Moving Consumer Goods’ Marketing Management

Upon convincing consumers of the greater role of the manufacturer and his product, retailers have to go the extra mile of convincing the buyer about the quality and other benefits of buying from this particular [...]
  • Pages: 3
  • Words: 952

Coca-Cola Image on the Next Olympic Games

Taking the Coca-Cola Company, we will focus our attention on how to influence the UK target audience, consider the determining price elasticity of demand for Coca Cola Company at the Olympics, and the likely effects [...]
  • Pages: 4
  • Words: 1077

ElBulli Product Dimensions

Creativity, a limited number of customers, ways to serve the customers, unusual combinations of products, constant renewal of the menus, and use of the customers' feedbacks are the 6 dimensions of the elBulli product; from [...]
  • Pages: 2
  • Words: 578

New Product Development and Its Evaluation

This means that a group of market researchers is developing a strategy to launch a new business product to satisfy customers' demands and to keep its position in the market.
  • Pages: 2
  • Words: 496

Starbuck’s Services and Relationship Marketing

When one steps inside a Starbucks store, from the atmosphere to the music, from the aroma of the coffee to the behavior of the employee's everything instantly appeal to the mind of that individual.
  • Pages: 2
  • Words: 830

Sun Block Cream: Product Launch

In order to achieve an effective improvement process, the best way to go about this is to market and pre-sell the sun block products in the targeted markets before the actual date of launching.
  • Pages: 4
  • Words: 1229

Market Research on Skin Care Products for Men

Simple and multi-purposed products such as cleansers, shave treatment as well as moisturizers in the prestige market are the ones that are doing well currently since they belong to the basic regimen.
  • Pages: 2
  • Words: 630

PepsiCo’s Mountain Dew Product Marketing

As in 1999, Mountain De became the third-largest carbonated soft drink, many advertisers were striving to keep the positions of the beverage thus devising a new image and target audience and considering the lifestyle of [...]
  • Pages: 2
  • Words: 543

Luxury Boats Product Marketing in Singapore

To overcome all the threats and challenges of new entry, the company must consider some factors of the present condition of the selected country. The most important thing is the differences among the domestic market [...]
  • Pages: 18
  • Words: 5336

Ethics in Marketing: Product Safety and Pricing

The primary attention of the marketing managers is drawn to the product description, channels of distribution, promotion and prices. According to the article "Analysis of Main Marketing Factors", the product-related decisions are the most important [...]
  • Pages: 2
  • Words: 550

Blu-Ray DVDs: Marketing and Target Market

This type of storage disc is known as Blu-ray Disc because it is operate through blue laser and is capable of storing more quality and high definition data as compared to an ordinary DVD because [...]
  • Pages: 5
  • Words: 1532

Analysis of Perfume Hypnosis by Lancom

A key aspect of this promotion is to link the brand with the capacity to provide the consumer with an experience that is different from the consumption experience that would normally be expected to occur [...]
  • Pages: 4
  • Words: 984

Pharmaceutical Sales Using E-Commerce

This form of trade can give the international consumers easy access to purchase prescription products from anywhere in the world and hence making it a true global market for online pharmacies.
  • Pages: 5
  • Words: 1725

Guinness Press Advertisement From a 2007 Campaign

However, from a systems perspective, and in the broadest and most realistic terms, the consumption process includes more than the actual use of goods and services and the activities of household consumers. A major change [...]
  • Pages: 8
  • Words: 2050

Salespeople Promoting Products: Pros and Cons

The single most significant trait that a person should possess in order to be successful in a generic sales position is the overachiever trait. The greater the amount of the overachiever trait a person has, [...]
  • Pages: 3
  • Words: 866

Smartphones in Europe & Asia: Marketing Management

Therefore, to market the organization producing smartphones for Europe and Asia, one will need to build the competitive advantage that will allow target audiences to pay closer attention to the brand in question. The key [...]
  • Pages: 15
  • Words: 4268

Vegan Hot Dogs: Product Marketing

The market for vegan hot dogs is a constantly growing market because the younger layer of the population is becoming more adherent to non-meat or vegan food sources.
  • Pages: 2
  • Words: 565

Cosmetic Surgery Marketing for Young Irish Women

The authors of the study emphasize that before the surgery, self-esteem and the level of self-sufficiency in women from the first group were significantly lower than in the representatives of the general population, and, later, [...]
  • Pages: 3
  • Words: 891

Virtual and Augmented Reality as Medical Equipment

The use of VR and AR as the means of enhancing communication in the healthcare environment and encouraging better patient education with the help of a more consistent contact between a patient and the healthcare [...]
  • Pages: 5
  • Words: 1390

The Hershey Company’s Product Marketing Plan

The Hershey Company, commonly known as Hershey's, is a chocolate manufacturer established in 1894. Hershey's has a competitive advantage due to its well-established image and the fame of some of its products, such as Hershey's [...]
  • Pages: 4
  • Words: 1081

Xiaomi Devices’ Design, Production, and Sale

The project is devoted to the description and comprehensive investigation of the design, production, and sale of Xiaomi devices - smartphones that now acquire their popularity among specific groups of the population characterized by the [...]
  • Pages: 3
  • Words: 851

Product Design and Market Competitiveness

The paper explains the significance of the problem, provides the findings of current studies on the topic, and identifies possible ways for improving an organizations' position in the market.
  • Pages: 4
  • Words: 956

The Jumping Rope Toy Project Plan

But the project involved them in sampling the colors, the appropriate design, and the best way to make the counters for their easier access.
  • Pages: 3
  • Words: 872

FlaBlaster Cream Marketing Plan

Our mission is to establish FlaBlaster, as the most effective topical solution available to free the body of fat and cellulite instantly in the stomach, legs, arms, and buttocks of potential customers across the globe.
  • Pages: 19
  • Words: 5203

Trash Compactors: SWOT Analysis

However, the targeted trash compactors will deliver different strengths to the consumers. This practice will reduce the prices of trash compactors.
  • Pages: 2
  • Words: 564

JLM Enterprises: Social Network Site Feasibility Study

In doing this, the project will be aiming at accomplishing the following objectives: Strengthening a new way of job hunting to the modern standards. It will be an online site connecting people from all corners [...]
  • Pages: 2
  • Words: 648

Car Seat: New Product Development

Built utilizing extensive tests in ergonomic design and safety standards the Ford Prish car seat utilizes a conjunction of safety foam, impact webbing, durable materials, and safety straps to ensure the protection of an infant [...]
  • Pages: 2
  • Words: 653

Wild Planet Company’s Consumer Behavior and Purchase

In terms of cultural perspective, the target market of Wild Planet is composed of parents and their kids in San Francisco; thus, the products of the company must agree with the American culture, which promotes [...]
  • Pages: 2
  • Words: 593

Niche Beer Flavours Development

If the marketing strategy is sound, the business should then establish the feasibility of the new product. The capacity of a company to produce is limited by plant capacity and cost of production.
  • Pages: 6
  • Words: 1822

Kellogg Company’s Marketing Positioning

A brand personality should integrate the needs of the target group and the product image by understanding the lifestyle, age, and gender of the target group.
  • Pages: 4
  • Words: 1086

Starbucks’ New Ice Cream Product and Service Plan

The new product is designed to close an existing product gap and will also complement the existing products to the line more comprehensively by giving the customer a range of products to choose from.
  • Pages: 3
  • Words: 1218

Butter Honey Burst Cheerios Cereal Promotion

This creative brief is to be used to give information about the new cereal product, which is about to join the market. The name depicts the nature of the cereal since it will have a [...]
  • Pages: 2
  • Words: 327

Push Product’s Marketing Plan

One of the strengths of the product is that it has a nutritional element. Another strength of the product is that it is relatively affordable.
  • Pages: 20
  • Words: 5529

New Mobile Phone’s Entry in the Chinese Market

Main assumptions: The mobile manufacturer has an international presence due to being a global company; Being a global mobile manufacturer, it has enough resources for differentiating its phones with regard to cultural specificities and [...]
  • Pages: 11
  • Words: 2317

SmartBridge Company’s Smart TV System

The company's mission is to satisfy all its clients and to provide them with the most professional services, regardless of their awareness of certain technologies and experience in previous collaboration with SmartBridge.
  • Pages: 7
  • Words: 2005

AXE Brand’s Environmental Scan

The products are sold in over 100 countries, which have different market demands and opportunities, as well as local competitors, which is why there is a need for a strong market strategy that would address [...]
  • Pages: 2
  • Words: 545

Design Fundamentals: Statement of Customer Needs

Therefore, high functionality of device is one of the major needs of potential customer who will be able to use the product everywhere at home, for instance, to open bottles in the kitchen.
  • Pages: 2
  • Words: 552

New Product Development: Smart Shopping Cart

The ability of the Smart Shopping Cart to meet the customer's shopping demands by quickening the checkout time will help the company retailing this product to be successful in the U.S.market.
  • 5
  • Pages: 4
  • Words: 1140

Chromebook Product Marketing Plan

Revenue is one of the primary financial objectives for a company and is the income a business acquires from the 'standard' business activities that usually include selling services or products to customers.
  • 5
  • Pages: 3
  • Words: 831

Developing Retail Packaging for a New Product

One of the crucial stages of packaging development is printing design, and the overall success of the product in the market may significantly depend on the quality of operations at this phase of package manufacturing.
  • Pages: 4
  • Words: 1114

IznBooks Company’s Library in Ajman University

The other reasons why the company wants to market its library and information products the university include the promotion of the use of information resources, creation of demand and a perception of its library and [...]
  • Pages: 8
  • Words: 2247

Sony Netbooks for Education and Entertainment

Still, students are the main audience because a netbook is an ideal option for students, who have to replace their writing and searching for activities with the speed of the world.
  • Pages: 6
  • Words: 1055

Sun Peaks Resort from Consumer Perspective

Sun Peaks Resort with its mountain views, various opportunities for skiing, sledding and engaging in other winter sports, alongside the availability of sports school, private lessons, festivals, and events create a unique appeal to diverse [...]
  • Pages: 10
  • Words: 2890

British Petroleum Company’s Products Marketing

Different research tools will cater for different audiences and needs, for instance, online surveys will be used to reach BP products' consumers throughout the world while observation tool will be used in the local market [...]
  • Pages: 2
  • Words: 573

Australian Open Tennis Tournament as a Product

Australian Open tennis tournament is viewed as a product in this discussion, and for it to sell well, it has to be accompanied by superior, innovative and customer-oriented services.As R.
  • Pages: 2
  • Words: 579

Samsung Gear Virtual Reality Product Launch

The paper at hand is devoted to the analysis of the launch of Samsung Gear VR from different perspectives: the product development model, the business analysis, its technical implementation, etc.
  • Pages: 5
  • Words: 1393

Dove Body Wash as a Wallmart’s Product

The selected product is a nourishing body wash that is said to contain a large scope of moisturizing elements and to have a pleasant cherry and almond scent.
  • Pages: 2
  • Words: 565