Product Marketing Essay Examples & Topics. Page 2

335 samples

Apple’s iPhone in the Technology Market

From this, it can be concluded that the iPhone has high strength in the industry sector of the market, and the current business strategies of the conglomerate allow the company to strengthen its position stronger.
  • Pages: 4
  • Words: 1311

Pricing a New Product

Therefore, a balance should be reached, where the product is bought willingly, and the business gets the maximum possible profit from sales so that benefits exceed the cost of production. One of the most obvious [...]
  • Pages: 1
  • Words: 282

Marketing. Introducing ABC USB Flash Drives

The ABC USB Flash Drives are the specially designed for fast transfers and easy compatibility with different machines. Aside form this ABC USB flash drives are also compatible with Macintosh and Intel based machines, making [...]
  • Pages: 1
  • Words: 307

Bendable iPhone. Target Audience for a New Product

For this reason, the mission for the following project can be formulated in the following way: The brand's mission is to ensure that its clients will enjoy advantages provided by high-quality bendable iPhones and benefit [...]
  • Pages: 2
  • Words: 574

Product Placement During the COVID-19 Pandemic

Therefore, it is believed that people will notice the earbuds, consider them a stylish and useful accessory, and want to purchase them as well. Therefore, the show is bound to serve as a promotion tool [...]
  • Pages: 1
  • Words: 316

International Products and Organizations

The first conclusion that can be made from the found information about consumer products is that the companies' motivation to expand internationally was related to factors of production.
  • Pages: 2
  • Words: 763

MinuteBox: Assessing Product Opportunities

MinuteBox has enhanced its products, services and accessibility in order to stay at the top of its competitors. On the other hand, RolePoint also has managed to retain their clients through efficiency in delivery of [...]
  • Pages: 6
  • Words: 1756

Employees and Artification Campaigns

A prime example of this marketing strategy is the recent collaboration between the artist Edward Woodley and the Gucci Sydney flagship store to promote one of their timed collections.
  • Pages: 2
  • Words: 550

Search Engine Content Converter

The first is the fact that it is convenient for all types of people. One of the reasons for choosing to set up and run the business is the passion I have for technology.
  • Pages: 8
  • Words: 2185

Flip-Flops in the Footwear Industry in the UAE

The core of the product is providing casual and comfortable footwear to diverse customers. To support the product, an assistant will be available both online and in various stores.
  • Pages: 2
  • Words: 608

Nokia’s Lumia Smartphone’s Annual Marketing Plan

The Nokia Corporation is hopeful of broadening the market of the Lumia series to attract new segments like the lower end of the market, traditionally the stronghold of Nokia with Symbian handsets and feature phones.
  • Pages: 4
  • Words: 1005

Promotional Plan & Strategy Development

The main focus of the message of our new company will be on the aspect of reducing the cost of having to tint windows frequently by using our high tech tinting method that comes with [...]
  • Pages: 4
  • Words: 799

Green Marketing: Tesla’s Case

The participants will be encouraged to share their viewpoints on green products and their shopping behaviors before and after the production of Tesla.
  • Pages: 2
  • Words: 610

Tetra Pak Company’s New Packaging Options

All the staff must be in agreement with the idea of alternative packaging for the project to be a success. A communication strategy is also required to ensure that all the parties involved are knowledgeable [...]
  • Pages: 5
  • Words: 1348

Promotion Plan for Sigma Bracelets

The core idea of the product is to secure and ease consumers' use of technologies and assist them in managing their transactions with one touch.
  • Pages: 3
  • Words: 954

Contributions to the Quality Field in Business

He judged the quality of output in relation to the presence of defects all processes and products should be as devoid of defects as possible. Taguchi and Crosby focused on defects and means of measuring [...]
  • Pages: 1
  • Words: 394

Product Life Cycle: Stages and Examples of Products

The product life cycle consists of the following stages: introduction, when a new product is presented; growth, when it reaches a peak of sales; maturity, when sales grow at a slower rate and finally start [...]
  • Pages: 2
  • Words: 286

BMW Company Differentiates Its Products

Therefore, BMW Company uses modern technology that differentiates its products from the products of their competitors. This safety in the vehicles has made the products from BMW Company unique and attractive.
  • Pages: 2
  • Words: 629

Google Chromebook’s Marketing in Traditional Media

It would be more expensive, in terms of advertising cost, for Google to promote the Chromebook through traditional media. The message for this group should be based on the low price and the user-friendly interface [...]
  • Pages: 2
  • Words: 573

Revitalizing Netflix – Moving Into Streaming

Hence, customer acquisition, along with the creation of its own content, price increases, and separation of Netflix's services, can be suggested as the main strategies to improve the company's business performance.
  • Pages: 3
  • Words: 873

Product Distribution Options

The combination of different ways to sell the invented toothbrush will help to maximize profits and create a strong brand image.
  • Pages: 1
  • Words: 321

“Hydration Test”: Skimming the Market

The elasticity of the target market should be considered carefully, as the "Hydration Test" is not an established good on the market, and organizations could mistrust it.
  • Pages: 1
  • Words: 373

Market-Product Focus in Marketing Plan

The business will aim to maintain its presence in the current markets, expand into new markets, and improve the outreach of its marketing with higher quality and new products.
  • Pages: 1
  • Words: 303

The CD Player: Product Supply Chain

If the demand is high then the manufacturer offers more supply and distribution to cater for the needs and wants of their customers. The manufacturer illustrates the segment of the supply chain and the place [...]
  • Pages: 4
  • Words: 1274

Kudler Fine Foods Firm’ New Product Launch Plan

The major competitors to Kudler Foods in France and Germany are Filterfresh Coffee Service and Flavia. Marketing will aim to position Kudler as a strong force in the gourmet coffee market in Germany and France.
  • Pages: 2
  • Words: 542

Fast-Moving Consumer Goods’ Marketing Management

Upon convincing consumers of the greater role of the manufacturer and his product, retailers have to go the extra mile of convincing the buyer about the quality and other benefits of buying from this particular [...]
  • Pages: 3
  • Words: 952

E-Zest Online Examination System

The sales personnel can be provided adequate training using this product on how to increase the sales of the new software product that the company has produced.
  • Pages: 4
  • Words: 1366

Coca-Cola Image on the Next Olympic Games

Taking the Coca-Cola Company, we will focus our attention on how to influence the UK target audience, consider the determining price elasticity of demand for Coca Cola Company at the Olympics, and the likely effects [...]
  • Pages: 4
  • Words: 1077

ElBulli Product Dimensions

Creativity, a limited number of customers, ways to serve the customers, unusual combinations of products, constant renewal of the menus, and use of the customers' feedbacks are the 6 dimensions of the elBulli product; from [...]
  • Pages: 2
  • Words: 578

New Product Development and Its Evaluation

This means that a group of market researchers is developing a strategy to launch a new business product to satisfy customers' demands and to keep its position in the market.
  • Pages: 2
  • Words: 496

Starbuck’s Services and Relationship Marketing

When one steps inside a Starbucks store, from the atmosphere to the music, from the aroma of the coffee to the behavior of the employee's everything instantly appeal to the mind of that individual.
  • Pages: 2
  • Words: 830

Sun Block Cream: Product Launch

In order to achieve an effective improvement process, the best way to go about this is to market and pre-sell the sun block products in the targeted markets before the actual date of launching.
  • Pages: 4
  • Words: 1229

Market Research on Skin Care Products for Men

Simple and multi-purposed products such as cleansers, shave treatment as well as moisturizers in the prestige market are the ones that are doing well currently since they belong to the basic regimen.
  • Pages: 2
  • Words: 630

PepsiCo’s Mountain Dew Product Marketing

As in 1999, Mountain De became the third-largest carbonated soft drink, many advertisers were striving to keep the positions of the beverage thus devising a new image and target audience and considering the lifestyle of [...]
  • Pages: 2
  • Words: 543

Luxury Boats Product Marketing in Singapore

To overcome all the threats and challenges of new entry, the company must consider some factors of the present condition of the selected country. The most important thing is the differences among the domestic market [...]
  • Pages: 18
  • Words: 5336

Ethics in Marketing: Product Safety and Pricing

The primary attention of the marketing managers is drawn to the product description, channels of distribution, promotion and prices. According to the article "Analysis of Main Marketing Factors", the product-related decisions are the most important [...]
  • Pages: 2
  • Words: 550

Analysis of Perfume Hypnosis by Lancom

A key aspect of this promotion is to link the brand with the capacity to provide the consumer with an experience that is different from the consumption experience that would normally be expected to occur [...]
  • Pages: 4
  • Words: 984

Pharmaceutical Sales Using E-Commerce

This form of trade can give the international consumers easy access to purchase prescription products from anywhere in the world and hence making it a true global market for online pharmacies.
  • Pages: 5
  • Words: 1725

Guinness Press Advertisement From a 2007 Campaign

However, from a systems perspective, and in the broadest and most realistic terms, the consumption process includes more than the actual use of goods and services and the activities of household consumers. A major change [...]
  • Pages: 8
  • Words: 2050

Salespeople Promoting Products: Pros and Cons

The single most significant trait that a person should possess in order to be successful in a generic sales position is the overachiever trait. The greater the amount of the overachiever trait a person has, [...]
  • Pages: 3
  • Words: 866

Smartphones in Europe & Asia: Marketing Management

Therefore, to market the organization producing smartphones for Europe and Asia, one will need to build the competitive advantage that will allow target audiences to pay closer attention to the brand in question. The key [...]
  • Pages: 15
  • Words: 4268

Google Drive Cloud Service’s Marketing Plan

Google is a global technology leader and the developer behind the most successful internet project such as YouTube, the search engine with the same name, and Android. The company's flagship service, Google Search, is the [...]
  • Pages: 20
  • Words: 5518

Vegan Hot Dogs: Product Marketing

The market for vegan hot dogs is a constantly growing market because the younger layer of the population is becoming more adherent to non-meat or vegan food sources.
  • Pages: 2
  • Words: 565

Wine Production in Romania Review

The geographic region characteristics relevant to the wine production are the Carpathian Mountains and the Balck Sea. The viticulture approach in Romania is connected to the state's long history of harvesting grapes and producing wine.
  • Pages: 14
  • Words: 3049

A Card Bracelet: Elevator Pitch

Due to multiple benefits, which include the opportunity to manage information more effectively, chances to reduce damage to the environment, and the chance to improve time management, a card bracelet is bound to become a [...]
  • Pages: 2
  • Words: 672

IPod: Apple Product’s Design Analysis

At the same time, the visual component of the campaign aligned well with the new direction in the design of shapes and forms of the devices as well as its software components.
  • Pages: 5
  • Words: 1385

Cosmetic Surgery Marketing for Young Irish Women

The authors of the study emphasize that before the surgery, self-esteem and the level of self-sufficiency in women from the first group were significantly lower than in the representatives of the general population, and, later, [...]
  • Pages: 3
  • Words: 891

Virtual and Augmented Reality as Medical Equipment

The use of VR and AR as the means of enhancing communication in the healthcare environment and encouraging better patient education with the help of a more consistent contact between a patient and the healthcare [...]
  • Pages: 5
  • Words: 1390

5 Hour Energy Drink: Observational Field Research

Based on the claims made on the 5 Hour Energy website, the hypothesized characteristics of the people I expect to be buying the product are the age between 14 and 55, male gender prevailing, and [...]
  • Pages: 3
  • Words: 842

The Hershey Company’s Product Marketing Plan

The Hershey Company, commonly known as Hershey's, is a chocolate manufacturer established in 1894. Hershey's has a competitive advantage due to its well-established image and the fame of some of its products, such as Hershey's [...]
  • Pages: 4
  • Words: 1081

Xiaomi Devices’ Design, Production, and Sale

The project is devoted to the description and comprehensive investigation of the design, production, and sale of Xiaomi devices - smartphones that now acquire their popularity among specific groups of the population characterized by the [...]
  • Pages: 3
  • Words: 851

Baby Car Seats Product Positioning and Marketing

We also intend to offer services that will include adjusting the baby seats as per the requirements of the customers as well as installing the baby seats to customers who may wish to do so [...]
  • Pages: 2
  • Words: 582

Product Design and Market Competitiveness

The paper explains the significance of the problem, provides the findings of current studies on the topic, and identifies possible ways for improving an organizations' position in the market.
  • Pages: 4
  • Words: 956

The Jumping Rope Toy Project Plan

But the project involved them in sampling the colors, the appropriate design, and the best way to make the counters for their easier access.
  • Pages: 3
  • Words: 872

FlaBlaster Cream Marketing Plan

Our mission is to establish FlaBlaster, as the most effective topical solution available to free the body of fat and cellulite instantly in the stomach, legs, arms, and buttocks of potential customers across the globe.
  • Pages: 4
  • Words: 5203

Trash Compactors: SWOT Analysis

However, the targeted trash compactors will deliver different strengths to the consumers. This practice will reduce the prices of trash compactors.
  • Pages: 2
  • Words: 564

JLM Enterprises: Social Network Site Feasibility Study

In doing this, the project will be aiming at accomplishing the following objectives: Strengthening a new way of job hunting to the modern standards. It will be an online site connecting people from all corners [...]
  • Pages: 2
  • Words: 648

Corona Beer: Product Marketing

In its initial internationalization phase, the firm decided to introduce Corona Beer into the international market starting with the US. In its effort to venture into the international market by introducing Corona Beer, the firm's [...]
  • Pages: 6
  • Words: 1711

The Staircase Product’s Bringing to the UK Market

That was typical because of several variables that included the current budgetary allocation to meet the marketing of the new product, the supply chain, profit projections, the approach to implementing the marketing mix and associated [...]
  • Pages: 6
  • Words: 1622

Coca-Cola Black Consumption in America

The benefit of the coca-cola black would be the best strategy to be applied when positioning it. The taste of coca-cola black and its experienced satisfaction would be the best tactics to position it in [...]
  • Pages: 3
  • Words: 899

Car Seat: New Product Development

Built utilizing extensive tests in ergonomic design and safety standards the Ford Prish car seat utilizes a conjunction of safety foam, impact webbing, durable materials, and safety straps to ensure the protection of an infant [...]
  • Pages: 2
  • Words: 653

Wild Planet Company’s Consumer Behavior and Purchase

In terms of cultural perspective, the target market of Wild Planet is composed of parents and their kids in San Francisco; thus, the products of the company must agree with the American culture, which promotes [...]
  • Pages: 2
  • Words: 593

Niche Beer Flavours Development

If the marketing strategy is sound, the business should then establish the feasibility of the new product. The capacity of a company to produce is limited by plant capacity and cost of production.
  • Pages: 6
  • Words: 1822

Battled Water and Jewelry: Product Analysis

The need for the first one is identified spontaneously when the internal stimulus of thirst rises. I do not involve anyone in the process of buying drinking water, but I involved my mother as a [...]
  • Pages: 2
  • Words: 877

Kellogg Company’s Marketing Positioning

A brand personality should integrate the needs of the target group and the product image by understanding the lifestyle, age, and gender of the target group.
  • Pages: 4
  • Words: 1086

Butter Honey Burst Cheerios Cereal Promotion

This creative brief is to be used to give information about the new cereal product, which is about to join the market. The name depicts the nature of the cereal since it will have a [...]
  • Pages: 2
  • Words: 327

Push Product’s Marketing Plan

One of the strengths of the product is that it has a nutritional element. Another strength of the product is that it is relatively affordable.
  • Pages: 20
  • Words: 5529

Woolworths’ Homebrand Product Marketing Mix

The marketing mix framework used in the analysis concentrated on the current strategies within the Homebrand aimed at sustaining promotion and product variables in marketing.
  • Pages: 6
  • Words: 1659

New Mobile Phone’s Entry in the Chinese Market

Main assumptions: The mobile manufacturer has an international presence due to being a global company; Being a global mobile manufacturer, it has enough resources for differentiating its phones with regard to cultural specificities and [...]
  • Pages: 11
  • Words: 2317

SmartBridge Company’s Smart TV System

The company's mission is to satisfy all its clients and to provide them with the most professional services, regardless of their awareness of certain technologies and experience in previous collaboration with SmartBridge.
  • Pages: 7
  • Words: 2005

AXE Brand’s Environmental Scan

The products are sold in over 100 countries, which have different market demands and opportunities, as well as local competitors, which is why there is a need for a strong market strategy that would address [...]
  • Pages: 2
  • Words: 545

Design Fundamentals: Statement of Customer Needs

Therefore, high functionality of device is one of the major needs of potential customer who will be able to use the product everywhere at home, for instance, to open bottles in the kitchen.
  • Pages: 2
  • Words: 552

Google Chromebooks Distribution Strategy

The distribution for the Chromebook computers should be based on the traditional channels. For instance, Google can make a deal with the Ingram Micro corporation, one of the leading distributors of computers and technologies in [...]
  • Pages: 2
  • Words: 578

Nintendo Wii U Console Failure

The mentioned problems pertained to the aspects of promotion and advertising, organizational aspects, and the issues with the product itself. Considering all the mentioned aspects that contributed to the failure of Nintendo Wii U, it [...]
  • Pages: 2
  • Words: 623

IznBooks Company’s Library in Ajman University

The other reasons why the company wants to market its library and information products the university include the promotion of the use of information resources, creation of demand and a perception of its library and [...]
  • Pages: 8
  • Words: 2247