Product Marketing Essay Examples & Topics. Page 2

312 samples

OGX Beauty Product Launch Project Management

The project scope includes launching the new product, identifying the key stakeholders, project exclusion, project scheduling, project constraints: cost and time, and recognizing the project risks.
  • Pages: 10
  • Words: 2740

New Products: Electric Scooters

Thus, the above advantages contribute to the fact that people are increasingly choosing electric scooters; consequently, they have gained popularity in the market in a short time. At the same time, the competitive advantage is [...]
  • Pages: 1
  • Words: 278

Importance of Development of the Cellphone

In the process of product development, it is highly recommended for MM distribute cell phones among a small group of potential consumers and ask them to provide feedback on it.
  • Pages: 3
  • Words: 775

Smart Glasses: The Product Development

The second problem is the need to change the lenses in the glasses in case of changes in vision abilities. We will draw a picture of the challenges we need to solve with our product.
  • Pages: 4
  • Words: 1059

Multicultural Food Marketing Techniques

Therefore, the primary customers and a considerable share of the secondary are the elderly, who find traditional marketing techniques trustworthy. In the process, the measure of success is the correspondence to the mission and vision [...]
  • Pages: 2
  • Words: 673

Marketplace for the EZ-Schedule Business App

In turn, EZ-Schedule, which incorporates a clear interface and a range of tools for customizing the scheduling process, provides the specified opportunity as well, which is why it is bound to be integrated successfully into [...]
  • Pages: 2
  • Words: 594

Development of a Low Calorie Date Jam

For example, the development of low calorie Date Jam is component of NPD where the inventor wants to rock the market with a new product, which will solve the problems faced by Jam users in [...]
  • Pages: 11
  • Words: 3104

Frame Styler as an Innovative Product

Therefore, two main challenges linked to the product include its development and the subsequent logistics of delivery and implementation of the technology in all brand stores.
  • Pages: 2
  • Words: 577

Apple’s iPhone in the Technology Market

From this, it can be concluded that the iPhone has high strength in the industry sector of the market, and the current business strategies of the conglomerate allow the company to strengthen its position stronger.
  • Pages: 4
  • Words: 1311

Pricing a New Product

Therefore, a balance should be reached, where the product is bought willingly, and the business gets the maximum possible profit from sales so that benefits exceed the cost of production. One of the most obvious [...]
  • Pages: 1
  • Words: 282

Bendable iPhone. Target Audience for a New Product

For this reason, the mission for the following project can be formulated in the following way: The brand's mission is to ensure that its clients will enjoy advantages provided by high-quality bendable iPhones and benefit [...]
  • Pages: 2
  • Words: 574

Product Placement During the COVID-19 Pandemic

Therefore, it is believed that people will notice the earbuds, consider them a stylish and useful accessory, and want to purchase them as well. Therefore, the show is bound to serve as a promotion tool [...]
  • Pages: 1
  • Words: 316

International Products and Organizations

The first conclusion that can be made from the found information about consumer products is that the companies' motivation to expand internationally was related to factors of production.
  • Pages: 2
  • Words: 763

MinuteBox: Assessing Product Opportunities

MinuteBox has enhanced its products, services and accessibility in order to stay at the top of its competitors. On the other hand, RolePoint also has managed to retain their clients through efficiency in delivery of [...]
  • Pages: 6
  • Words: 1756

Employees and Artification Campaigns

A prime example of this marketing strategy is the recent collaboration between the artist Edward Woodley and the Gucci Sydney flagship store to promote one of their timed collections.
  • Pages: 2
  • Words: 550

Flip-Flops in the Footwear Industry in the UAE

The core of the product is providing casual and comfortable footwear to diverse customers. To support the product, an assistant will be available both online and in various stores.
  • Pages: 2
  • Words: 608

Promotional Plan & Strategy Development

The main focus of the message of our new company will be on the aspect of reducing the cost of having to tint windows frequently by using our high tech tinting method that comes with [...]
  • Pages: 4
  • Words: 799

Green Marketing: Tesla’s Case

The participants will be encouraged to share their viewpoints on green products and their shopping behaviors before and after the production of Tesla.
  • Pages: 2
  • Words: 610

Tetra Pak Company’s New Packaging Options

All the staff must be in agreement with the idea of alternative packaging for the project to be a success. A communication strategy is also required to ensure that all the parties involved are knowledgeable [...]
  • Pages: 5
  • Words: 1348

The Consolidating Steel Industry

The most positive force for steel producers has become buyer power because of industrialization and the predominance of industrial production in the economy.
  • Pages: 1
  • Words: 364

Product Distribution Options

The combination of different ways to sell the invented toothbrush will help to maximize profits and create a strong brand image.
  • Pages: 1
  • Words: 321

Kudler Fine Foods Firm’ New Product Launch Plan

The major competitors to Kudler Foods in France and Germany are Filterfresh Coffee Service and Flavia. Marketing will aim to position Kudler as a strong force in the gourmet coffee market in Germany and France.
  • Pages: 2
  • Words: 542

Fast-Moving Consumer Goods’ Marketing Management

Upon convincing consumers of the greater role of the manufacturer and his product, retailers have to go the extra mile of convincing the buyer about the quality and other benefits of buying from this particular [...]
  • Pages: 3
  • Words: 952

Coca-Cola Image on the Next Olympic Games

Taking the Coca-Cola Company, we will focus our attention on how to influence the UK target audience, consider the determining price elasticity of demand for Coca Cola Company at the Olympics, and the likely effects [...]
  • Pages: 4
  • Words: 1077

ElBulli Product Dimensions

Creativity, a limited number of customers, ways to serve the customers, unusual combinations of products, constant renewal of the menus, and use of the customers' feedbacks are the 6 dimensions of the elBulli product; from [...]
  • Pages: 2
  • Words: 578

New Product Development and Its Evaluation

This means that a group of market researchers is developing a strategy to launch a new business product to satisfy customers' demands and to keep its position in the market.
  • Pages: 2
  • Words: 496

Market Research on Skin Care Products for Men

Simple and multi-purposed products such as cleansers, shave treatment as well as moisturizers in the prestige market are the ones that are doing well currently since they belong to the basic regimen.
  • Pages: 2
  • Words: 630

PepsiCo’s Mountain Dew Product Marketing

As in 1999, Mountain De became the third-largest carbonated soft drink, many advertisers were striving to keep the positions of the beverage thus devising a new image and target audience and considering the lifestyle of [...]
  • Pages: 2
  • Words: 543

Luxury Boats Product Marketing in Singapore

To overcome all the threats and challenges of new entry, the company must consider some factors of the present condition of the selected country. The most important thing is the differences among the domestic market [...]
  • Pages: 18
  • Words: 5336

Ethics in Marketing: Product Safety and Pricing

The primary attention of the marketing managers is drawn to the product description, channels of distribution, promotion and prices. According to the article "Analysis of Main Marketing Factors", the product-related decisions are the most important [...]
  • Pages: 2
  • Words: 550

Analysis of Perfume Hypnosis by Lancom

A key aspect of this promotion is to link the brand with the capacity to provide the consumer with an experience that is different from the consumption experience that would normally be expected to occur [...]
  • Pages: 4
  • Words: 984

Pharmaceutical Sales Using E-Commerce

This form of trade can give the international consumers easy access to purchase prescription products from anywhere in the world and hence making it a true global market for online pharmacies.
  • Pages: 5
  • Words: 1725

Guinness Press Advertisement From a 2007 Campaign

However, from a systems perspective, and in the broadest and most realistic terms, the consumption process includes more than the actual use of goods and services and the activities of household consumers. A major change [...]
  • Pages: 8
  • Words: 2050

Salespeople Promoting Products: Pros and Cons

The single most significant trait that a person should possess in order to be successful in a generic sales position is the overachiever trait. The greater the amount of the overachiever trait a person has, [...]
  • Pages: 3
  • Words: 866

Smartphones in Europe & Asia: Marketing Management

Therefore, to market the organization producing smartphones for Europe and Asia, one will need to build the competitive advantage that will allow target audiences to pay closer attention to the brand in question. The key [...]
  • Pages: 15
  • Words: 4268

Google Drive Cloud Service’s Marketing Plan

Google is a global technology leader and the developer behind the most successful internet project such as YouTube, the search engine with the same name, and Android. The company's flagship service, Google Search, is the [...]
  • Pages: 20
  • Words: 5518

Vegan Hot Dogs: Product Marketing

The market for vegan hot dogs is a constantly growing market because the younger layer of the population is becoming more adherent to non-meat or vegan food sources.
  • Pages: 2
  • Words: 565

Cosmetic Surgery Marketing for Young Irish Women

The authors of the study emphasize that before the surgery, self-esteem and the level of self-sufficiency in women from the first group were significantly lower than in the representatives of the general population, and, later, [...]
  • Pages: 3
  • Words: 891

Virtual and Augmented Reality as Medical Equipment

The use of VR and AR as the means of enhancing communication in the healthcare environment and encouraging better patient education with the help of a more consistent contact between a patient and the healthcare [...]
  • Pages: 5
  • Words: 1390

5 Hour Energy Drink: Observational Field Research

Based on the claims made on the 5 Hour Energy website, the hypothesized characteristics of the people I expect to be buying the product are the age between 14 and 55, male gender prevailing, and [...]
  • Pages: 3
  • Words: 842

The Hershey Company’s Product Marketing Plan

The Hershey Company, commonly known as Hershey's, is a chocolate manufacturer established in 1894. Hershey's has a competitive advantage due to its well-established image and the fame of some of its products, such as Hershey's [...]
  • Pages: 4
  • Words: 1081

Baby Car Seats Product Positioning and Marketing

We also intend to offer services that will include adjusting the baby seats as per the requirements of the customers as well as installing the baby seats to customers who may wish to do so [...]
  • Pages: 2
  • Words: 582

Product Design and Market Competitiveness

The paper explains the significance of the problem, provides the findings of current studies on the topic, and identifies possible ways for improving an organizations' position in the market.
  • Pages: 4
  • Words: 956

The Jumping Rope Toy Project Plan

But the project involved them in sampling the colors, the appropriate design, and the best way to make the counters for their easier access.
  • Pages: 3
  • Words: 872

Juice Product Packaging and Design

The product is a high-end beverage juice product. The product will be displayed on the store shelf with other high-end juice products.
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  • Pages: 6
  • Words: 1260

FlaBlaster Cream Marketing Plan

Our mission is to establish FlaBlaster, as the most effective topical solution available to free the body of fat and cellulite instantly in the stomach, legs, arms, and buttocks of potential customers across the globe.
  • Pages: 19
  • Words: 5203

Trash Compactors: SWOT Analysis

However, the targeted trash compactors will deliver different strengths to the consumers. This practice will reduce the prices of trash compactors.
  • Pages: 2
  • Words: 564

JLM Enterprises: Social Network Site Feasibility Study

In doing this, the project will be aiming at accomplishing the following objectives: Strengthening a new way of job hunting to the modern standards. It will be an online site connecting people from all corners [...]
  • Pages: 2
  • Words: 648

Car Seat: New Product Development

Built utilizing extensive tests in ergonomic design and safety standards the Ford Prish car seat utilizes a conjunction of safety foam, impact webbing, durable materials, and safety straps to ensure the protection of an infant [...]
  • Pages: 2
  • Words: 653

Niche Beer Flavours Development

If the marketing strategy is sound, the business should then establish the feasibility of the new product. The capacity of a company to produce is limited by plant capacity and cost of production.
  • Pages: 6
  • Words: 1822

Butter Honey Burst Cheerios Cereal Promotion

This creative brief is to be used to give information about the new cereal product, which is about to join the market. The name depicts the nature of the cereal since it will have a [...]
  • Pages: 2
  • Words: 327

Push Product’s Marketing Plan

One of the strengths of the product is that it has a nutritional element. Another strength of the product is that it is relatively affordable.
  • Pages: 20
  • Words: 5529

New Mobile Phone’s Entry in the Chinese Market

Main assumptions: The mobile manufacturer has an international presence due to being a global company; Being a global mobile manufacturer, it has enough resources for differentiating its phones with regard to cultural specificities and [...]
  • Pages: 11
  • Words: 2317

SmartBridge Company’s Smart TV System

The company's mission is to satisfy all its clients and to provide them with the most professional services, regardless of their awareness of certain technologies and experience in previous collaboration with SmartBridge.
  • Pages: 7
  • Words: 2005

AXE Brand’s Environmental Scan

The products are sold in over 100 countries, which have different market demands and opportunities, as well as local competitors, which is why there is a need for a strong market strategy that would address [...]
  • Pages: 2
  • Words: 545

Design Fundamentals: Statement of Customer Needs

Therefore, high functionality of device is one of the major needs of potential customer who will be able to use the product everywhere at home, for instance, to open bottles in the kitchen.
  • Pages: 2
  • Words: 552

Developing Retail Packaging for a New Product

One of the crucial stages of packaging development is printing design, and the overall success of the product in the market may significantly depend on the quality of operations at this phase of package manufacturing.
  • Pages: 4
  • Words: 1114

Google Chromebooks Distribution Strategy

The distribution for the Chromebook computers should be based on the traditional channels. For instance, Google can make a deal with the Ingram Micro corporation, one of the leading distributors of computers and technologies in [...]
  • Pages: 2
  • Words: 578

IznBooks Company’s Library in Ajman University

The other reasons why the company wants to market its library and information products the university include the promotion of the use of information resources, creation of demand and a perception of its library and [...]
  • Pages: 8
  • Words: 2247

Sony Netbooks for Education and Entertainment

Still, students are the main audience because a netbook is an ideal option for students, who have to replace their writing and searching for activities with the speed of the world.
  • Pages: 6
  • Words: 1055

Sun Peaks Resort from Consumer Perspective

Sun Peaks Resort with its mountain views, various opportunities for skiing, sledding and engaging in other winter sports, alongside the availability of sports school, private lessons, festivals, and events create a unique appeal to diverse [...]
  • Pages: 10
  • Words: 2890

British Petroleum Company’s Products Marketing

Different research tools will cater for different audiences and needs, for instance, online surveys will be used to reach BP products' consumers throughout the world while observation tool will be used in the local market [...]
  • Pages: 2
  • Words: 573

Australian Open Tennis Tournament as a Product

Australian Open tennis tournament is viewed as a product in this discussion, and for it to sell well, it has to be accompanied by superior, innovative and customer-oriented services.As R.
  • Pages: 2
  • Words: 579

Samsung Gear Virtual Reality Product Launch

The paper at hand is devoted to the analysis of the launch of Samsung Gear VR from different perspectives: the product development model, the business analysis, its technical implementation, etc.
  • Pages: 5
  • Words: 1393

John Deere Air Conditioning System Marketing

Since the primary business strategy of John Deere company is to distinctively serve customers that are involved with working on the land, the company should look into the expansion of the brand in the area [...]
  • Pages: 2
  • Words: 567

Ford Fiesta: Analysing the Market

Among its benefits, there is a significant improvement in the quality of the product and service line resulting in an increase in market share, and understanding the consumer tastes and preferences better.
  • Pages: 3
  • Words: 839

Nike Vapor Strobe Glasses: Market Analysis

Nike vapor strobe glasses will overcome such a strategy by extending the general market of the product. This indicates that a new product may be developed, which may affect the sales and marketing operations of [...]
  • Pages: 3
  • Words: 848

Herb’aVors Vegan Drive-Thru Product Business Model

As a result, the wide public will be able to receive the brand-new service with the excellent health promotion characteristics and traditional cultural implications of fast-food. The breakthrough of the offered concept is the vegan-based [...]
  • Pages: 3
  • Words: 808

Acuvue Product Marketing Campaign

The case of Vistakon helps to clarify the main issues of a successful marketing campaign and identify the steps that should be taken by managers, who want to introduce their products and services in the [...]
  • Pages: 2
  • Words: 595