Free Strategic Management Essay Examples & Topics

Free Strategic Management Essay Examples & Topics

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576 samples

Every business and organization has set goals. The distribution of resources to achieve them is referred to as strategic management. It is an area with many elements to it, such as competitor analysis and planning.

The benefits of strategic management aren’t only financial. Setting long-term and short-term goals helps create a vision of a future for the business. In other words, it is the direction in which an organization is headed. Proper and timely strategic management can help significantly improve performance and profitability.

In this article, our experts have gathered topics and essay questions on strategic management. They will help you start and finish your assignment. Under the article, you will also find strategic management essay samples written by students like yourself.

There are different reasons why strategic management is important. It’s a shame that plenty of first-time business owners neglect to address future plans and ideas. Failing to set long-term objectives leaves a company without focus. Strategic planning helps not only find direction but also compare the business against its competitors.

The world of the 21st century is fast-paced and ever-changing. A business needs to be able to survive in new environments and plan for sudden changes. Being prepared can result in an organization discovering new opportunities and give it a competitive advantage.

A business has limited resources. Thus, it needs to have a clear idea of where they’re being allocated. Wasting time and effort will result in setbacks. Effective leadership involves implementing specific policies and management practices that clearly outline the framework to be followed.

Finally, a business without a mission is a business without a drive. There has to be an underlying assumption about the focus and nature of an organization. Understanding the company’s mission allows both the owners and the employees to know where they’re headed.

9 Essay Questions on Strategic Management

Writing a strategic management essay, you may encounter or seek essay questions. Using them helps narrow down the scope of your work and focus your body paragraphs.

We came up with some ideas for you right here:

  1. How can a business conduct competitor analysis?

Explain what competitor analysis is. Discuss competitive intelligence and competitor research. What are some of the ways this study can be conducted, such as the competitive profile matrix?

  1. What are some of the most effective strategic management techniques for establishing future objectives for small businesses?

Mention some useful methods in the process of strategic management. For example, talk about the SWOT or the Growth-share matrix. Which tool is the most effective in establishing goals for a small business?

  1. Are internal and external analyses similar?

Outline the main components of internal and external analyses. Compare and contrast the concepts. What are the goals of conducting these types of studies?

  1. How does strategic control differ from other types of management control?

Define the concept of strategic control. What are some other strategic management examples? Compare and contrast them. Mention that strategic control accounts for uncertainty and doubt.

  1. How can a business ensure a successful merger using strategic management?

Describe the meaning and the process of a merger. Note the challenges that can arise during this process. Analyze the different ways of ensuring success, such as integration strategies.

  1. What is the difference between strategy implementation and formulation in marketing?

Elaborate on the key elements of strategy implementation and strategy formulation. Compare and contrast them. Explain how these concepts would be executed in the context of marketing.

  1. How do global businesses conduct effective strategic cost management?

What is the process of strategic cost management? Evaluate some of the techniques global businesses might use, such as target costing. Provide real-life examples.

  1. Why would a business want to conduct internal and external R&D?

Explain what R&D is and how it relates to strategic management. Contrast external and internal R&D. Describe the reasons why combining the two is beneficial.

  1. What tools can a business use to ensure that its goals and objectives are being met?

Explain different types of objectives a business might set. Show some of the strategic management tools that can evaluate performance, such as the Balanced Scorecard. Which of these tools is most effective?

21 Strategic Management Assignment Topics

While using questions is effective, sometimes they can distract you from writing your best essay about strategic management. If this sounds like you, then we have something else to offer. Below, we have gathered some ideas for you to explore. Besides, you can use our very title generator – it will create a topic for you automatically!

Check these strategic management topics:

  1. A discussion on the difference between horizontal integration and vertical integration.
  2. How can a business achieve a competitive advantage in its niche?
  3. The effectiveness of PEST and SWOT analyses in strategic management.
  4. Dell – a strategic management case study of low-cost manufacturing and supply chain organization.
  5. An analysis of the long-term benefits of sustained strategic planning.
  6. The difference between business-level, corporate-level, and global-level strategies.
  7. How can strategic management lead to effective conflict resolution?
  8. The advantages and disadvantages of horizontal integration.
  9. What role do the stakeholders play in strategy implementation?
  10. An evaluation of the steps of the AFI Strategy Framework.
  11. How businesses adjust when set objectives aren’t being met.
  12. A case study of Walmart’s strategic management and vertical integration.
  13. The factors to consider during the process of strategy formulation.
  14. A study of the Strategic Management Journal: its impact on the universal principles in strategic planning.
  15. What are the limitations of strategic management?
  16. A breakdown of the strategic management process: key components.
  17. How do businesses choose what type of vertical integration to implement?
  18. Porter’s 5 Competitive Forces and the creation of market opportunities for new businesses.
  19. A study of the critical assumptions of the Research-Based View.
  20. The benefits and limitations of Ansoff’s Matrix in strategic planning.
  21. A critical evaluation of the VRIO framework and its role in strategic management.

Thank you for reading! We hope that these ideas will further inspire you in your strategic management assignment.

Writing an academic paper is always hard work, so we wish you the best of luck. If you still seek a little more guidance, check out our strategic management paper examples below. And if you don’t have the time for that, use our online summarizer to shorten them!

575 Best Essay Examples on Strategic Management

The Power of a Balanced Score Card: Apple Case Study

Notably, the document analyzes and describes the primary facts and issues the company manages using its BSC methodology, the strategic objectives pursued using the tactic and assesses the suitability of the adopted strategy.
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Samsung Strategic Plan and Formulation

The strategy formulation and planning phase is executed by the needs of the consumers. The company has been producing superior smartphones and mobile devices that support the needs of more customers.
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Customer Experience Reflection

The Mac OS Big Sur for fostering a positive work environment that allows its staff to be happy and comfortable. Their products will be more effective in the market due to this, and customers will [...]
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Alibaba Corporate Strategy and Analysis Case Study

Being an Internet-based company in the world's largest Internet market, Alibaba has used technology to enhance customers' purchasing power of products from different parts of the world. For Alibaba, the expanding network of both sellers [...]
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Impact of Technology on Business Essay

This paper is an analysis of the impacts that technology has had on businesses in the past and the impact that future technology is expected to have on businesses.
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Strategic Management, Objectives and Policies

The policies define organizational culture, and when implementing annual objectives, employees are bound by the culture to work in a given pattern. When developing long-term objectives, it is always important to focus on the vision [...]
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External Audit for Strategic Management

Ford Company has been forced by the prevailing conditions to adopt the changes; for example the company has a website where a customer can log in and communicate directly to the company.
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Lime Case Study: Strategic Management

Lime had to reduce the number of staff and wait for the situation to stabilize. Pandemic fatigue and the return of people to the streets coincided with active Lime marketing campaigns.
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Toyota: Strategic Management Case Study

In this case, Toyota's strategy was to use the just-in-time production approach that it transferred from its Japanese facilities to other countries as the firm's strategy and structure. Related and supporting industries were the suppliers [...]
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Big Data Analytics in McDonald’s Strategy

McDonald's also strives to unite and develop society and improve the visitors' mood through its service. This change affected the mission of the organization and its activity.
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Strategic Management: Emirates Airline

From the above analysis, ineffective marketing was identified as the main issue characterizing Emirate's internal and external environment and that has the potential to influence the company's future operations.
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Tetra Pak Versus Greatview: Business Analysis

The purpose of this paper is to analyse the case study, perform a detailed analysis of Tetra Pak's current position on the market, and draw up recommendations for Tetra Pak and Greatview on how their [...]
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Zumba Fitness Strategic Business Plan

Because of a communication error between Zumba business owners and Crunch gyms, the Zumba business ended up losing a lot of time and money in legal negotiations concerning the rights of the songs used in [...]
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The Bulgari Brand’s Diversification Success

While the majority of data used to analyse the success of Bulgari's use of diversification will be collected from secondary sources, primary research will be collected through an interview with the CEO of Bulgari, which [...]
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IKEA’s Entry to Chinese Market: Strategy in Context

The given paper is devoted to the analysis of IKEA, as one of the global leaders in the sphere of ready-to-assemble furniture and its strategic decision to enter the Chinese market with the primary goal [...]
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Marks & Spencer Irish Business Strategy

The absence of a business strategy that would have helped the organization to become instantly recognizable and gain the trust and support of new customers is the main contributor to M&S's failure in Ireland. The [...]
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Internal-External (IE) Matrix Interpretation

In order to interpret the results illustrated in the matrix, it is important to understand that the intersection of the horizontal and vertical lines of the EFE matrix and the IFE matrix indicate points of [...]
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Uber Technologies Inc.’s Three-Year Strategic Plan

The company statement plays a vital role in communicating the focus of the business to the customers. Uber company has the largest market share following the spread of its business operations in different countries.
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Boeing, Sony and Nestle Companies Core Competencies

Due to this strategy, the company understands what their customers require and creates its products according to the desire of the consumers, so the final product just waits for the client to buy it.
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Business Plan on IT Training Centre

This is the central aspect of the business, the initial analysis for the feasibility of establishing a business opportunity in the UAE had provided evidence of the existing market for training of IT courses in [...]
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Lenovo Company’s Multinational Operation Strategy

Improved cross-border labor flows and foreign direct investment, technological advances, and changes in the competitive domains of firms are the leading forces behind the internationalization of enterprises in the 21st century.
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Strategic Outsourcing at Bharti Airtel Limited

Thus, the analysis will represent the review of the possible problems described in the case study, the recommendations for the company, and the analysis of the strategic approaches, which are used, and should be resorted [...]
  • Pages: 7
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The Microsoft Company’s Strategic Management

Microsoft works to ensure that its products and services are constantly evolving and improving in order to meet the needs of customers. The company has developed a range of automation solutions to help customers increase [...]
  • Pages: 10
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Goals and Objectives

Mission and vision though often confused as to mean the same things are different in that mission is the purpose of existence of an organization while vision is what the organization hopes to achieve. The [...]
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Groupon and the Sincerest Form of Flattery

The great idea was that the company provided its customers with the possibility of sharing the link, telling their friends and families about the deal, and encouraging them to buy it.
  • Pages: 5
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SWOT, BCG, and IE Strategic Planning Tools

However, effective strategic planning demands relevant and up-to-date information about the current state of the firm, its position on the market, the current demand for particular products, and the work of competitors.
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Tesla Inc.’s Business Strategy Analysis

The significance of the reference to the 21st century is in the company's intention to address the issues the new age brings first and foremost, the environmental situation.
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Herbal Company: Business Plan

With the constant growth of the cancer drugs industry, Herbal has massive potential to capture a large market share due to the innovative nature of the new drug.
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Skoda Auto: Strategic Management

Accordingly, this case study will endevour to assess the organisational background of Skoda Auto, from the time of its inception in the early 1890s, and how the firm has progressed over the years to become [...]
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Coca-Cola Company: Strategic Management

The main problem is that the Coca-Cola Company tried to raise the declining demand for its products and push up the sales by carrying out research on obesity that emphasized the importance of sport and [...]
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Analysis of IKEA’s Strategic Management

The respective organizations can create long-term goals with the aid of practical ideas with the assistance of the affiliates to persuade the authorities to bring about significant improvements in the lives of the kids that [...]
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Maturity Stage of Burger King Company

One of the products which are currently in the maturity stage of the cycle is the fast food of Burger King, and there are two main reasons for this standpoint.
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Toyota’s Operations in the Post-COVID World

The main drivers surrounding the future development of change strategies and the social and environmental application of the proposals will also be explored in the current review.
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Scotts Miracle-Gro: The Spreader Sourcing Decision

In reference to this fact, the authors, in this case, seek to bring out the various considerations needed and their impacts on decisions to outsource or make Scotts Miracle-Gro, the company which is the subject [...]
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The Concept of Strategic Change Cycle

The Strategic Change Cycle is an action in strategic planning aimed at the constant development of an organization’s strategy and adaptation to new conditions.
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Biscuit Company Arnotts Ltd in Australia

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Rolls Royce Company: Strategic Management

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Strategic Alliances in the Media Sector

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The Charlotte American Airlines Monopoly

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Sunshine Enterprises Restaurant Strategy

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Majid Al Futtaim Properties LLC: Business Strategy

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Amazon Company’s Corporate Strategy

One of the major characteristics of Amazon's corporate strategy is the company's strict orientation toward the needs of consumers. The aforementioned losses resulted in the occurrence of additional threats to Amazon's business.
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De Mar’s Product Strategy: Goods and Services Design

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The DOE Management Strategy

As the Office of the Auditor General indicates, the governance system comprises a steering committee established to deliver strategic guidance on the Project, and a project control group that gives general direction concerning Project's realisation.
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BMW Group Company’s Analysis and Strategy

The purpose of this paper is to conduct an external and internal environmental analysis of the BMW Group to be able to assess its strategy from different perspectives.
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Starting Your Own Business

In the article, franchise is discussed as one of the attractive opportunities for beginning businesspeople since it provides a lot of highly professional guidance on starting and running a business.
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Leading and Managing Small Teams

To keep communication open, they will have be accessible and available to the staff to discuss any concerns or questions that may emerge.
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Walmart Strategic Action Plan

The current opportunities include India and Brazil, where workforce is significantly cheaper, and where Walmart can gain the loyalty and attention of new buyers.
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Woolworths: Strategic Marketing

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Vital Camel Milk Ltd Export Strategies

The increasing demand for camel milk in the nation has led to the entry of the Camelicious brand to the market, and it is recording high profits because it is a first mover.
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Transferring Core Competencies

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Intervention Strategies: Structural, Technological and Behavioral

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Memorandum to the Board of Directors

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The Porter’s Five Force Model: Overview

The first critique of Porter's Five Forces model that came up in the group's discussion of its case was the fact that it concentrates solely on the external competitive environment.
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Caterpillar Inc.’s Short-Term and Long-Term Goals

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Caterpillar Inc.: Strategic Management

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Competitive Strategy at Petro Canada Inc.

The three representative companies are studied in the course of this paper to find out whether Petro Canada has a competitive advantage or disadvantage in the oil and gas industry in Canada, what are the [...]
  • Pages: 16
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Nissan: Innovative Solutions

Over the years, the Japanese company has proven to be a force to be reckoned with and it is safe to say that what indeed fueled Nissan's success was its constant search for innovation.
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Unilever Ice Cream Strategic Issues

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Operation and Logistic Management

The mission of the management is to ensure production of goods and services in the suitable quantity and quality and then distributing them at the required place at the right time.
  • Pages: 5
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Porter’s Five Forces

So, to conduct the analysis of the threat of mobility, it is necessary to concentrate on the barriers for entering and developing and analyze the possible reactions from new competitors' sides."Barriers to entry are the [...]
  • 2
  • Pages: 6
  • Words: 1686

Change Management Models

Overall, there is the need to realize that in order to manage change in a healthcare organization; one should have excellent technical, people-oriented, and organizational skills.
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Controlling as a Management Function

Controlling is a complex and comprehensive process that entails the establishment of performance standards in regard to an organization's objectives, measuring the performance and reporting the results, comparing the attained results and the desired expectations [...]
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Directional Strategies and Strategic Alternatives

According to the case, AHS's mission is to advocate for the medically unserved and ensure equality in providing and access to adequate healthcare services to everyone in the Asian community, including refugees and immigrants regardless [...]
  • Pages: 2
  • Words: 601

Strategic Principle of Victoria’s Secret Company

The principles of strategic management of the organization reflect the patterns by which any project and business development. The principle of strategy is one of the fundamental principles of effective business management.
  • Pages: 2
  • Words: 482

Amazon’s Strategic Management

To retain this position, the company must be strategic in its operations. Amazon will continue to be the largest e-commerce retailer if it remains adaptable and is able to conveniently deliver what customers expect.
  • Pages: 1
  • Words: 286

Nespresso Products: Strategic Management

In the case of Nespresso, its main advantage is built on the quality of the good and service, which is valuable, and the scale of Nestle production, which is difficult to imitate.
  • Pages: 3
  • Words: 940

The Sullivan Hospital System

Some of the problems show that SHS management has been slow to keep up with trends in the industry. Management has to have it in mind that employees in the organization have been trained in [...]
  • Pages: 11
  • Words: 3105

The Origin of Organizational Culture

The rapid changes in the organization reduce the confidence of managers in meeting the future needs of the business. Participation or the presence of the human personnel in an organization is a source of uncertainty [...]
  • Pages: 3
  • Words: 833

Ford Motor Company: Successful Export Strategy

The purpose of this stage is to ensure that the export strategy supports the company's mission and vision. This means that the company will be in a position to maximize or expand its distribution networks.
  • Pages: 3
  • Words: 829

The Strategist Book: Be the Leader Your Business Needs

Although she does point out that it is crucial to consider the company and the industry, they are not the only factors that will eventually influence your decision-making and its outcomes, it is the approach [...]
  • Pages: 6
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Industry Attractiveness Test and Its Relevance

The success of the industry attractiveness test as a tool can be attributed to its comprehensive qualities; for instance, it helps define the essential characteristics of the market in which a firm plans to diversify [...]
  • Pages: 2
  • Words: 550

Three-Dimensional Business Definition Model

It indicated the technologies that would support the organization to produce and deliver the desired products to the customer. The framework gives the overall picture of the model for the organization's strategy.
  • Pages: 2
  • Words: 585

AtekPC Project Management Office

The main reason for the need of PMO in AtekPC was to provide a standardized platform to manage the projects and to plan the processes of the initiatives.
  • Pages: 4
  • Words: 1103

Curtis & Associates, Inc.: Strategic Plan

The second long-term goal for Curtis & Associates, Inc.is to increase the number of welfare recipients leaving the welfare-to-work programs and staying financially independent. The first operational goal for Curtis & Associates, Inc.is to ensure [...]
  • Pages: 4
  • Words: 1241

The Strategic Linkage Model at LinkedIn

The top part of the model contains goals related to the desired outcomes of the activities undertaken, for instance, how the company wants to be perceived by external stakeholders and how this will ultimately affect [...]
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  • Words: 495
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