Marketing Communication Essay Examples and Topics

There are two directions of integrated marketing communication tools which are used by the Coca-Cola Company, the first one is the creation of a positive image of the brand and the second on is "to [...]

Of particular interest is the emphasis on the hybrid powertrain which is one of the product's selling points and adds to the uniqueness of brand associations.

The aim of this research is to determine the role of the social media in creating customer engagement to MAC Cosmetics, focusing on the United Arab Emirates' population.

Whichever means preferred to present the advertisement, the sellers or rather the producers of the advertised product must have the target audience in mind.

Nike is one of the most successful multinational companies in the world, its path towards market dominance has not been an easy one and keeping this in mind, marketing managers in Nike have decided to [...]

Some of the benefits of conducting advertising include improving the sale of the product since more people are now aware of the brand on offer, the attitudes and perceptions that customers have on the company's [...]

While the consumption rate in the country is already high, the growth of the luxury market is even more disturbing. Firstly, they consider the opportunity to have more as the highest level of independence and [...]

The recall crisis has led to the development of a negative perception and public image of Toyota Company. The internal society within the Toyota Company forms the first and most important stakeholders in this campaign.

Instead, marketing simply imitates the needs and the wishes of the clients."A defender of marketing would maintain that the marketing system merely reflects society's needs and wants".

The company has to know the characteristics of most likely individuals to purchase the watches. The market has to be divided into sections to meet the needs of the various target groups.

Some of the factors that consumers may be influenced with include the cost, what their friends and family members say, where the restaurant is located, the duration the meal takes, and by how the consumers [...]

This and several other examples of the confusion and the negative impact on the lives of the teens due to the "cool hunting" initiatives of the media are provided by Rushkoff in elucidating the "Giant [...]

The biggest advantage of such a method is the opportunity of immediate getting to the audience. Before setting up an advertising campaign, it is necessary to evaluate the company's needs and possibilities.

An analysis of the marketing communication mix is necessary when forming an optimum promotional package to reach out to all the customers targeted by the airline. The percentage of sales method is applied to determine [...]

Belch and Belch argue that it is a theory of marketing communication framework that acknowledges the value of all-inclusive arrangements that assess the tactical functions of a wide range of strategic areas of marketing such [...]

This tactic has driven up the company's sales over the years and has been effective in its marketing strategy. In summary, Walmart is performing well in the corporate world, and its IMC tactics are robust.

The individual on the other side of the radio feed informs the guard that "they are sinking" The guard's English is poor, so he misunderstands the message and wants to know "what they are singing [...]

According to Wehling, IMC refers to the strategic co-ordination of not only the messages that an organisation sends to the public, but also the media that the organisation uses to build its brand image.

They value the balance of the product's quality and price, prefer affordable entertainment, and choose both classics and the latest trends. It will also contribute to the broadening of the target audience and the acquisition [...]

The thing is that it is vital to designate where the points on attraction on the part of viewers lie. The similarity that lies between a snowman and a tin of Pepsi is that both [...]

Louis and the Riders to Oakland, as well as the creation of the Carolina Panthers and the Jacksonville Jaguars, increased the sport's popularity.

The following is an analysis of the Pepsi ad that captures the attention of the on-lookers as in the figure shown.

Modern technologies have been integral in supporting the growth and development of rapturous networking activities and Social Media has presently become one of the main issues in the business paradigm.

At the end of a product cycle, a company needs to get the products to the target customer. The company can negotiate to be given a chance to supply the club with sporting attire during [...]

The rhetorical triangle is used to analyze the attributes of a presentation in bringing out the intended message to the audience and consists of the ethos, logos and pathos.

Innovation is one of the central incentives for successful promotion, and this thesis forms the basis of Levitt's idea about the inadmissibility of narrow goals in the construction of productive ways of addressing consumer needs.

This should include the use of Microsoft website to publicize the entrance of retail stores in the United Kingdom market. To increase awareness of the retail stores and Microsoft products, there will be need for [...]

It is indeed clear that taglines or slogans shape brand awareness by shifting the likeability of a product or service from the advertising scheme itself to the consumers' latent motives.

By supporting and sponsoring breakfast clubs in the country, Kellogg's will become a brand associated with comprehensiveness according to the opinion of customers.

The agreement of November 1998 between 46 states, five territories of the United States, the District of Columbia, and representatives of the tobacco industry gave start to the introduction of the Truth campaign.

Since Starbucks cannot control the personality of recipients, the environment in which messages are relayed, the environments surrounding responses, the group norms, and the relationships of individuals to groups, they have difficulty in assuring effective [...]

According to Wesley and Rohm in the article, 'Social Media and the Grammy Awards: The 'We are all Fans' Campaign', only 14% of its viewers were found to be in the said age bracket.

There has been a growth in the recognition of the IMC approaches and its significance in the effectiveness of marketing. According to Ferrell & Hartline "IMC is a concept of marketing communications, a planning that [...]

The impact on the audience can be seen in the anecdotal image of dancing dogs, but it contributes to the central thesis of the video.

Glocalization is the possibility to take the benefits of globalization and localization, such as the possibility to cooperate with different countries and the possibility to recognize consumer traits in order to avoid such risks as [...]

Among them, one can distinguish the use of a global theme or a slogan that can appeal to the customers that may come from various countries or cultures.

Finally, the paper compares the IMC strategies used by Samsung and Apple Inc to market their products to dominate the laptop industry.

Therefore, by combining internet and advertising, the definition of internet advertising would be any form of communication containing both the elements of advertising and internet.

The firm needs to effect radical marketing strategies to help it increase the value of its service in the market. This approach will help TFC increase the ratings of its products to make it more [...]

Through this, the organization will be in a position to market its products to a wider population within the United Kingdom.

It is easy for a new customer to like and eventually buy the Nike products because of watching Margot vs. Lily series in 'Better for It' campaign by Nike is a creative and persuasive advertisement [...]

Welcome to the world of the Apple Watch, a wearable triumph that radically alters your interaction with the world around you.

This social media plan will define the target audience, the attractive idea of a social media campaign, methods to achieve the goals, and the criteria for evaluating the intervention results.

Perfect Ties indicates the opportunity in the market and aims to deliver the ties that customers demand. The quality of ties and scarves is one of the significant factors to consider for career practitioners.

Despite being among the first e-commerce platforms, eBay struggles to compete with other companies, such as Amazon, as the valuation of the latter is much higher, as well as the number of platform users.eBay's poor [...]

The first IMC objective of Vitesy that will help with the goal is to create brand awareness and attract customers to Shelfy.

The authors identify the importance of customer service in businesses and how effective management of such practices enhances the profitability of the ventures.

According to Kova i , it is possible to use the ACTION model to analyze how effective a video is. It is challenging to state how widespread the advertising video is.

KiwiCo provides monthly subscription kits that inspire children's natural curiosity and creativity through hands-on learning experiences, allowing parents to spend quality time with their children while promoting their development and education.

Marketing communications play a crucial role in the success of any product, and the development and management of an effective marketing communications plan are essential for promoting exotic pencils.

The selected business for the given scenario is Colonized Coffee, which aims to deliver a high-quality coffee product at lower costs in order to capitalize on and satisfy the needs of young coffee drinkers.

Secondly, Apple compensates for the lack of a clear marketing communication strategy on social media with the active involvement of key figures within the company.

In case of the SMM agency it is necessary to register an IP status to launch a website. To attract the target audience which means an increase in the number of requests from potential customers.

Drexel University should identify its strongest sides and present them to a customer finding strong counterarguments on the weak sides of the company.

The aim of the study is to identify specific marketing communication activities that Apple could implement to retain its loyal consumers by appealing to behaviors and preferences that promote this goal

For example, the pandemic makes people feel anxious and fearful about their health and the health of others. As such, entertainment products and services are the most needed by consumers.

The purpose of this report is to create the effective marketing communications plan that would enhance the success of Unilever's Nudie snack.

One of the great ways to explain how lead generation works with the API system is through social media platforms, such as Facebook and Instagram.

The main aspects of the collaboration tools are that they allow individuals to work as a team, share information and workspaces, and update each other on the current trends.

The design of the commercial is emphatically cheap and artificial: a man in a plastic mask of a medieval king sits on a throne in the middle of a restaurant kitchen.

I would not say I like Pepsi, and this advertisement did not convince me to taste it: the video demonstrates the drink making the rally become a celebration, which is disrespectful.

He has a talent for conducting research to determine customers' concerns and expectations and explaining these findings to the management. Yasser-AlSanad's years of experience in Corporate Communications, Project Management, Marketing, Digital Marketing, and Executive Offices [...]

The first aspect was the sense of belonging, which referred to the deep connection that the members had for each other and a sense of difference between people outside the community.

One of the main issues associated with social media use in luxury marketing is the conflict between the universal accessibility of the former and the elitist philosophy of the latter.

This is a new market that this firm has not operated in, and this means that it is yet to understand the local forces.

The roles and responsibilities of salespeople have evolved, responding to ongoing industrial changes, competition, and customer needs. Weitz and Bradford discussed the traditional activities and objectives of salespeople compared to their new flexible functions.

The general views on the products being offered determine the way the company would introduce them to the market and promote them.

The objective of automated marketing in marketing communication is to influence the purchase decision of the consumer through artificial intelligence. Hence, the general research question of the study is the following: "What are the benefits [...]

Does commercial advertising of foods contributes to the epidemic of obesity among children? Null hypothesis, H0: Commercial advertising of foods does not contribute to the epidemic of obesity among children Alternative hypothesis, H1: Commercial advertising [...]

The most widespread use of CRM in the distribution industry is the management of customer data, contacts, and opportunities. This broad acceptance of CRM is a surprise, considering the strong opposition to it among salespeople [...]

For Kia Motors, the effectiveness of marketing communications increases as the appeals approach an individual's predisposition, and the better the correspondence between them, the more likely it is that the exposure to advertising produced the [...]

The story gives a vivid account of Zipcar's business strategy in the car hire business especially with the tapping of mobile professionals to share in his idea.

This proper communication certainly has a positive influence on the formation of good image to the customers, but it also has a major impact.

Everest kings is a young upcoming Band in the outskirts of London with a self given message of sensitizing young people against the killer disease AIDS and its repercussion they have put their music in [...]

The scheme of management communication presupposes the use of current theoretical and practical mechanisms in order to drive the policy of an organization in terms of supposed benefits.

Under the globalization regime, with the availability of a wide variety of tools for marketing communication to cater to a diverse target segment located in geographically diverse regions across the globe, an integrated approach is [...]

The use of ICT reduces the coordination costs between the organizations to a considerable extent and also increases the outsourcing of the firms and in turn, increases the number of organizations involved in the structure.

The loop is created as patrons get used to enjoying the high-quality coffee and the Starbucks experience. In the short run, the hype that is created by existing customers leads to many more people wanting [...]

The motivation in development and marketing of the new program coincides with our strategic imperative in taking "practical actions and activities we need to undertake" to achieve our mission "To advance knowledge and understanding, and [...]

According to the report: "Approximately one-quarter of the increase in sales generated by a temporary price cut represents cannibalization of future sales due to the brand-equity-diluting effect of the promotion".

Marketing essentially involves proper and relevant communication of the details of the product or service that has to be marketed. The next principle states that planning should be outside in and not the inside out [...]

The essential objective of communicating in the field of fashion marketing is to influence the customers so that their purchasing pattern is directed towards the products of the company that is extending the communication.

Public relations is one of the marketing communications disciplines, best thought of as an arsenal of weapons employed to induce adoption of an advocacy position, trial or purchase of a product or service, and assent [...]

The high expectations cause more challenges to the marketers of the event; this is because of the expectations to come up with marketing strategies that will meet efficiently and effectively the expectations of many people.

As more of the members of a social group purchase an item, it is talked about, "word of mouth" influence increases, more people are exposed to both the good and the talk about its benefits, [...]

The intended message of the communication has to be different for the General Manager and the department directors with high technical expertise, and the managers with low technical expertise.

Herein lies the importance of Pampers' new campaign, which is aimed toward new demographic and strives to maintain the company's position of a leader in the target industry.

This section investigates issues related to the subject of the communications campaign, although the emphasis is placed on the subtopic of integrated marketing communications.

The success of a modern logistics company today largely depends on the competent integration of the CRM system with other IT tools and solutions used in the company.

Before the emergence of the Internet, the primary traditional venues used by companies to reach out to customers were radio and television.

In a large retail department store, the role of a communicator would fall to a communications officer or manager that has the direct responsibility of managing internal and public communication channels of the company.

While personal care products in ancient times were available only to the select few individuals belonging to the higher echelons of the society, modern economy recognizes the value of low and medium-income customers as well [...]

Being a powerful tool, the modern social media can contribute to the development of a particular brand by promoting its products and supporting the high level of interest to it.

In the proposed marketing of a shoe line on the Internet, ideal techniques or marketing strategies would be social media, search engine optimization, and digital bulk SMS to ensure that the Internet marketing campaign is [...]

Among the particular inbound marketing efforts made by the management of the healthcare organization is the creation of a Facebook account.

By enabling people to share marketing information, Facebook also benefits the companies behind the marketing campaigns, contributing to the reliability of their content and the users' interest in that specific type of content.

The main aim of the strategy is to build a viable relationship between a company and its target audience. The main goal of the strategy was to increase the sales of soda globally.

In addition to discounts for some of the products, the coupons may also include a gift for the couple to be married.

Porsche's advertisement targets the self-actualization of the audience, appealing to the instinct of viewers that appeals to the attainment of the ultimate desire.

To comprehend the essence of the IMC process, it is necessary to understand how the process of communication works. To learn the material on the necessary level, it is obligatory to investigate brand names and [...]

To measure the strength and weaknesses of their arguments, one needs to look at the results of the use of unusual creative tactics.

The sea has branded the Sea of Tranquility and the island has been named the Isle of Comfort. In the process, the airline entered the Guinness Book of Records for holding the 'World's Highest Concert'.

Save the Children organization focuses on the future and the context needed to improve the lives of children in the US and worldwide.

The purpose of this paper is to illustrate the competitive advantage a company can achieve when utilizing social media, in particular, live streaming services for video content.

The guideline will provide a walkthrough on the evaluation and later recommendations on the media advertising options viable for the Hunter Valley Wine Company to consider and probably adopt in the process carry out outreach [...]

The core feature of the Internet as a virtual and limitless space the capacity for immediate access to and reproduction of information has led to the development of new knowledge base and creation of a [...]

This report attempts to identify the demographic market segments that the advertisements target and relate the findings to the consumer buying decision process and other theories of consumer behavior.

The study addresses the problem of ethics in public relations by proving that it is a global issue and is implemented worldwide.

In these circumstances, the role of PIOs becomes crucial to a wide variety of businesses, as they can promote effective communication with the media and the public, therefore influencing the perception of the company.

It is not a rare case that conceptual metaphors are used in advertising as they are capable of increasing the perceived value of this or that product or service.

The essay compares and contrasts the different advertising, promotional, and pricing strategies employed by the two companies that make them able to compete favorably in the market.

The garments are modified with embroidery and print to add the value and quality of all the company's merchandise. By using the site it is easy to know the number of people liking your product [...]

Creating a website is the first step; generating traffic to the website is the second and the most important thing in internet marketing.

The objectives of its strategy are to leave a striking image in the customer's mind as well as create a lasting connection between the Colgate brand and professional dental care.

Organizational transparency can be measured by identifying the degree to which it shares the information and to which it allows contact with people who can provide this information.

Further, the emergence of the internet has provided a wide variety of approaches that organizations can use to reach their customers and potential users of their products in the market.

The chapter supports the view that PR is not only to be appreciated and valued by the C-suite but the representatives of PR departments should also be present in the dominant coalition.

Max Burger Restaurant will strive to provide products, which portray the brand statement to the consumers. The hook for the company's products to the target consumers will be based on issue of freshness.

Playstation Community is connected with the brand's channels on social media such as Twitter and Youtube, so there is a possibility to engage with the content created both by users and the brand.

In the recent campaign of 2012 to market the product, Eternity Aqua was advertised and endorsed by the lovely Edita Vilkeviciute and the robust Ben Hill.