Marketing Essay Examples and Topics. Page 17

3,265 samples

Porsche and Visa Companies’ Advertisements

Porsche's advertisement targets the self-actualization of the audience, appealing to the instinct of viewers that appeals to the attainment of the ultimate desire.
  • Subjects: Marketing Communication
  • Pages: 3
  • Words: 883

Golden Rule of Selling Philosophy

According to Peppers and Rogers, one of the strategies is to develop a genuine relationship with the customer by directing them to the right product even if such a product belongs to a business rival. [...]
  • Pages: 2
  • Words: 549

Price Discrimination and Psychological Techniques

This knowledge will make it easier for the business to have the most attractive prices in the region. The business strategy adopted by the small business should also be used to identify the best prices.
  • Pages: 3
  • Words: 846

Donatos Company: Finding the New Pizza

The management research questions hierarchy for Ramada range from the clarification of the research question to the definition of the study question.
  • Pages: 6
  • Words: 1900

Global Business Management and Consumer Behavior

The conditions of the sea could not allow for the rice to remain dry and in good condition. This would need the firm to consider whether the target market would benefit from the new product [...]
  • Pages: 4
  • Words: 1331

Child Marketing and VALS Test

Marketers use children to market and sell a variety of products and services. This will benefit the consumers since they will be able to get their desired product and services at ease.
  • Pages: 2
  • Words: 610

Marketing in the Small Business

Market share is the share of revenue, which estimates the share of income and value of units sold in a specified time period.
  • Pages: 3
  • Words: 828

Marketing Research: Methods and Techniques

The test-retest reliability is used to test whether the research results are similar if the same research is carried out under similar conditions. Content validation is used to check how the research contents relate to [...]
  • Pages: 6
  • Words: 1747

Understanding the Premises of the Market Operation

Seeing that the organization in question is relatively new and needs to get accustomed to the target market, as well as to explore the demands of the target customers, the niche strategy seems to be [...]
  • Pages: 2
  • Words: 568

Trash Compactors: SWOT Analysis

However, the targeted trash compactors will deliver different strengths to the consumers. This practice will reduce the prices of trash compactors.
  • Subjects: Product Marketing
  • Pages: 2
  • Words: 564

Olay Daily Facials Company’s Marketing Issues

The issue to be addressed in this plan is the attraction of extra demographic groups, and if possible, subsidiarily differentiation of this product from the chief competitor's and other competitors'.
  • Pages: 3
  • Words: 1148

Kahawa Classic New Coffee Brand Marketing Plan

The market plan will be launched in other coffee shops after seeing the consumer reaction in our main distributor of our product which we have chosen to be Starbucks due the popularity of the franchise [...]
  • Subjects: Marketing Project
  • Pages: 13
  • Words: 3981

Incentives and Sensation in Marketing Strategy

Marketers, therefore, ensure that they target one of these steps a phenomenon that triggers the mind to make a decision in a particular manner towards the purchase of the commodity.
  • Subjects: Strategic Marketing
  • Pages: 2
  • Words: 574

Achieving Full Potential in the Energy Market

In order to achieve its full potential and build an effective strategy, a company needs to conduct a SWOT analysis, to determine the businesses strengths, weaknesses, opportunities and threats.
  • Subjects: Strategic Marketing
  • Pages: 2
  • Words: 640

JLM Enterprises: Social Network Site Feasibility Study

In doing this, the project will be aiming at accomplishing the following objectives: Strengthening a new way of job hunting to the modern standards. It will be an online site connecting people from all corners [...]
  • Subjects: Product Marketing
  • Pages: 2
  • Words: 648

Financial Services Marketing Course

In some of the course work, it was necessary to use these skills in order to answer questions. At the end of every assignment, I had to hand in my work and wait for a [...]
  • Subjects: Financial Marketing
  • Pages: 7
  • Words: 2001

Effective Business Marketing Goals

To be specific on the goal, the company should target a 40% acquisition of the Western Australian market by the end of the first year and 60% by the end of the second year.
  • Subjects: Strategic Marketing
  • Pages: 9
  • Words: 2517

Marketing Goals: Achieving Measured Objectives

The extent of achievement needed helps the business to know if it is on the right path of attaining the set goals. Goals should be set to create a difference in the company that helps [...]
  • Pages: 9
  • Words: 2772

Long Run Effects in Business

This then decides to stop the competition a sound one, and the company would continue to enjoy the many benefits of being a monopoly.
  • Pages: 2
  • Words: 536

Sales Management Aspects

This aspect might have adverse effects on the reputation of the salesperson, and hence the performance of the organisation with regard to generating sales.
  • Pages: 7
  • Words: 1857

Marketing and Brand Management Training Journal

To comprehend the essence of the IMC process, it is necessary to understand how the process of communication works. To learn the material on the necessary level, it is obligatory to investigate brand names and [...]
  • Subjects: Marketing Communication
  • Pages: 7
  • Words: 1973

Foot Locker UK Marketing Strategy

Research suggests that Foot Locker UK should focus on millennials and generation Z in its marketing efforts, highlighting the brand’s global nature.
  • 5
  • Pages: 3
  • Words: 870

Effective Marketing for Airlines

The continued use of modern technologies such as videoconferencing is also reducing the level of business travel. According to many airline marketing executives, the future of Frequent Flyer Programs will offer quality data to different [...]
  • Pages: 2
  • Words: 672

Airport Competition and Marketing

The full-cost traditional service is appropriate for large international airports, where customers are interested in the quality and types of the provided services. A low-cost service is appropriate for domestic airports in order to guarantee [...]
  • Pages: 2
  • Words: 689

Electrolux International Business Marketing Analysis

While other companies are also scrambling for the very overseas markets, Electrolux is motivated by the fact that the growing population will always lead to a rise in demand for its products.
  • Subjects: Strategic Marketing
  • Pages: 2
  • Words: 847

Seconal Foods Company’s Market Segmentation

In the case of Seconal Foods, it is clear that by using bolt-on and sales-based segmentation approaches, the company has managed to make a clear distinction between explicit and implicit functions of its market.
  • Subjects: Marketing Project
  • Pages: 2
  • Words: 583

Marketing Relationship and Communications

To measure the strength and weaknesses of their arguments, one needs to look at the results of the use of unusual creative tactics.
  • Subjects: Marketing Communication
  • Pages: 11
  • Words: 3396

10 Steps of Getting Started With Social Media Marketing

Personally I, as a marketing student, support the contents of the article and the arguments of the author due to several reasons, for instance, effective application of the Strength Weakness Opportunity Threat analysis.
  • Pages: 3
  • Words: 884

Vertical vs. Horizontal Integration for Competition

In this case, understanding the ins and outs of vertical and horizontal integration as a way of growth is necessary. In the oil industry, Shell is a quintessence of balanced integration.
  • Subjects: Strategic Marketing
  • Pages: 2
  • Words: 551

Lebanese Flower Restaurant Marketing Strategy

The external environment in this country, such as political stability, economic environment, technology, and legal structures, have been friendly to the operations of this firm.
  • Subjects: Strategic Marketing
  • Pages: 5
  • Words: 1467

Market Attractiveness of China

On the flip side, the Chinese are proud of their language and use it both formally and informally. It is easy to find the material and infrastructural support to make and sell products in China.
  • Pages: 2
  • Words: 579

The Staircase Product’s Bringing to the UK Market

That was typical because of several variables that included the current budgetary allocation to meet the marketing of the new product, the supply chain, profit projections, the approach to implementing the marketing mix and associated [...]
  • Subjects: Product Marketing
  • Pages: 6
  • Words: 1622

The Lululemon Brand Internet Strategies

The brand's Internet communications embody the philosophy of the company and the language of its Internet communications and site mirror the corporate culture. As a rule, Lululemon makes scant use of the Internet in its [...]
  • Subjects: Strategic Marketing
  • Pages: 4
  • Words: 1245

Marketing Concept Development and Situation Analysis

We, as the Supreme Marketers Organization deliberated and concluded that we will market the Oishi Gourmet Restaurant: a new up-and-coming restaurant with a key sustainability benefit and the ability to overcome the existing 'problems'.
  • Subjects: Marketing Project
  • Pages: 11
  • Words: 3131

Public Relations Plan Implementation

The interview is to be properly developed, the questions are to be directed at understanding why people still refuse to use the services of the company and to buy their products rather than search for [...]
  • Pages: 2
  • Words: 594

Budget Objectives and Strategy in the Marketing Plan

In calculating the unit cost of the old and new models we will apply the Conjoint Analysis, which is a marketing research tool that is used to determine attributes of the new product and how [...]
  • Subjects: Marketing Project
  • Pages: 3
  • Words: 895

British Airways’ Advertisements and Press Release

The sea has branded the Sea of Tranquility and the island has been named the Isle of Comfort. In the process, the airline entered the Guinness Book of Records for holding the 'World's Highest Concert'.
  • Subjects: Marketing Communication
  • Pages: 2
  • Words: 563

Software Competition Strategy and Pricing

The proprietary operating system enables a company to own all materials and products, particularly, software, ideas, and programs with the rights of ownership and primary developers.
  • Subjects: Strategic Marketing
  • Pages: 2
  • Words: 547

Maybelline Company’s Marketing Strategy

This means that the more foundation a cosmetics company sells, the higher its sales revenues. This is the major reason why a successful cosmetics company must have its foot in the foundation business.
  • Subjects: Strategic Marketing
  • Pages: 10
  • Words: 575

Aspects of Doing Business Across National Borders

There is always a great difference in terms of planning, strategies, and the general management of a global business when compared to domestic management. The management of a global business is very demanding compared to [...]
  • Subjects: International Marketing
  • Pages: 16
  • Words: 1112

International Marketing Strategies Implementation

The companies engaged in international marketing, involve the use of one or more marketing mix across global boundaries; this requires the company to establish amenities all over the world and coordinate marketing strategies globally.
  • Subjects: International Marketing
  • Pages: 1
  • Words: 339

Rent-A-Car Company’s Customer Satisfaction Study

As a result, the company has a network of individuals and organizations that refer customers to them. That is why the company is conducting a consumer satisfaction survey to determine the level of satisfaction of [...]
  • Subjects: Marketing Project
  • Pages: 2
  • Words: 597

Car Seat: New Product Development

Built utilizing extensive tests in ergonomic design and safety standards the Ford Prish car seat utilizes a conjunction of safety foam, impact webbing, durable materials, and safety straps to ensure the protection of an infant [...]
  • Subjects: Product Marketing
  • Pages: 2
  • Words: 653

Aeropostale Inc. in the Mexican Market

Economic factors comprise factors linked to wages of consumers and the manufacture of products. Technological factors include the presence or absence of advanced technology that helps in the distribution of goods and services.
  • Subjects: Strategic Marketing
  • Pages: 3
  • Words: 947

Apple Inc.’s iPhone Introduction

There are more than 15 products in the market and this means that the product is supposed to be highly innovative.
  • Subjects: Product Marketing
  • Pages: 4
  • Words: 1222

International Business in Emerging Markets: Videos

With regard to the above-presented assumptions, such economies as Vietnam and Thailand have the highest potential for market and business prosperity for several reasons.
  • Subjects: International Marketing
  • Pages: 2
  • Words: 563

The Best Marketing Plan Development

According to the case study, Jim's marketing plan failed to produce the best goals. The avenues used by a healthcare facility can also affect the marketing process.
  • Subjects: Marketing Project
  • Pages: 2
  • Words: 557

Wild Planet Company’s Consumer Behavior and Purchase

In terms of cultural perspective, the target market of Wild Planet is composed of parents and their kids in San Francisco; thus, the products of the company must agree with the American culture, which promotes [...]
  • Subjects: Product Marketing
  • Pages: 2
  • Words: 593

Niche Beer Flavours Development

If the marketing strategy is sound, the business should then establish the feasibility of the new product. The capacity of a company to produce is limited by plant capacity and cost of production.
  • Subjects: Product Marketing
  • Pages: 6
  • Words: 1822

Alcohol Marketing Regulation and Its Effectiveness

Consumers in the past have been victims of buying products that are not up to standards, which pose a great risk to the health of consumers. Also, they raise the minimum drinking age to reduce [...]
  • Pages: 10
  • Words: 2767

Student’s Personal Mini-Marketing Plan

To become a member of senior management in a leading investment management company by mastering both technical and fundamental tools and skills, and develop my brand name. To attain a graduate training position in an [...]
  • Subjects: Marketing Project
  • Pages: 6
  • Words: 1647

Cook Inc.’s Analysis and Pricing Decision

For lack of any additional information about the competition, we could safely assume that the competitors are in the early stages of product development and it could take them up to 5 years to launch [...]
  • Pages: 2
  • Words: 648

Entrepreneurial Marketing: Icebreakers Company

Firms utilize core value propositions to target consumers, who could advantage them most by using the company's goods, and this assists to preserve a constant flow profits; the idyllic value proposition is succinct and calls [...]
  • Pages: 8
  • Words: 2196

McDonald’s Research on Menu Preferences

At the end of the tour, the findings will be assembled and analyzed before being sent to the management. The above research will allow the company to develop a greater understanding of their qualitative results.
  • Subjects: Marketing Project
  • Pages: 2
  • Words: 545

Kellogg Company’s Marketing Positioning

A brand personality should integrate the needs of the target group and the product image by understanding the lifestyle, age, and gender of the target group.
  • Subjects: Product Marketing
  • Pages: 4
  • Words: 1086

Social Marketing: The Truth Anti-Smoking Campaign

The agreement of November 1998 between 46 states, five territories of the United States, the District of Columbia, and representatives of the tobacco industry gave start to the introduction of the Truth campaign.
  • Subjects: Marketing Communication
  • Pages: 5
  • Words: 1452

Live Streaming Services for Business Marketing

The purpose of this paper is to illustrate the competitive advantage a company can achieve when utilizing social media, in particular, live streaming services for video content.
  • Subjects: Marketing Communication
  • Pages: 2
  • Words: 660

Sea Treasures Company: Change Models

Employees will be trained and guided to embrace the use of the internet. The third stage will be applied to reinforce the utilization of the website.
  • Pages: 4
  • Words: 1155

Al Rawabi Company’s Marketing Audit

As it is mentioned above, the Al Rawabi Company has several competitors in the territory of the UAE. It would be proper to mention that the target market of the Al Rawabi Company consists predominately [...]
  • Pages: 4
  • Words: 983

Macosx IT Company’s Investment in Advertising

As part of the team in the finance department, I have been assigned a task in which I am supposed to evaluate the financial impacts of massive investment in an advertisement for a small company [...]
  • Subjects: Marketing Project
  • Pages: 5
  • Words: 1088

PT.Duta Wahana Perkasa Retailer’s Marketing Plan

From these setups, it would be easy to market the products to the individual compared to setting up a shop within the city center and hope that target customers will hear of the business in [...]
  • Subjects: Marketing Project
  • Pages: 1
  • Words: 541

Hunter Valley Wine Company’s Media Plan

The guideline will provide a walkthrough on the evaluation and later recommendations on the media advertising options viable for the Hunter Valley Wine Company to consider and probably adopt in the process carry out outreach [...]
  • Subjects: Marketing Communication
  • Pages: 4
  • Words: 1536

Marketing, Its History, Future, and Career Path

Phillip Kotler, one of the most respected scholars in the field of marketing defines marketing as "the science and art of exploring, creating, and delivering value to satisfy the needs of a target market for [...]
  • Pages: 7
  • Words: 1631

Social Media Marketing of Luxury Fashion Brands

The objectives of the study: To examine the impact of companies' messages on consumer behaviour; To explore the influence of people's messages on consumer behaviour; To compare the influence of Facebook, Instagram, and Twitter.
  • 5
  • Pages: 2
  • Words: 652

Vertical and Horizontal Marketing Systems

The first and foremost aim of marketing implies spreading knowledge about the value of a product and raising awareness with the purpose of selling it to consumers.
  • Pages: 3
  • Words: 829

Zipz Company: Packaging Proposals Comparison

In the first opportunity, the product is the patented packaging, whereas in the second opportunity, the product is single-serving wine. The target customer for leasing the rights to patented packaging is wine companies who are [...]
  • Pages: 6
  • Words: 1677

Abu Dhabi Commercial Bank Marketing Management

The main goal of this paper is to evaluate the implications for marketing management in the next decade to address the five most significant changes that are likely to occur in the general marketing environment.
  • Pages: 11
  • Words: 2954

Push Product’s Marketing Plan

One of the strengths of the product is that it has a nutritional element. Another strength of the product is that it is relatively affordable.
  • Subjects: Product Marketing
  • Pages: 20
  • Words: 5529

Earphone Pricing and Consumer Purchasing Behavior

Low- and middle-class customers are less likely to be affected by price changes in these categories of products, as they would usually avoid buying luxury products and houses altogether. Low-income customers, on the other hand, [...]
  • Pages: 2
  • Words: 598

Customer Expectations as a Leadership Challenge

Such factors include the desired standards that consumers hold, the facets that influence the creation of customer's anticipations, and the best means of meeting or exceeding the expectations of clients.
  • Pages: 11
  • Words: 3117

Modern Bakery in the UAE: Marketing Plan

The current marketing objective of Modern Bakery is the promotion of different types of healthy bread in order to become a leader in the market and provide customers with the high-quality and healthy products that [...]
  • Subjects: Marketing Project
  • Pages: 12
  • Words: 3439

Selling in China: Culture-Related Concepts

The purpose of this report is to discuss how such culture-related concepts as Guanxi, the avoidance of loss of face, and self-reference criteria can influence the process of selling in China.
  • Pages: 4
  • Words: 1110

Woolworths’ Homebrand Product Marketing Mix

The marketing mix framework used in the analysis concentrated on the current strategies within the Homebrand aimed at sustaining promotion and product variables in marketing.
  • Subjects: Product Marketing
  • Pages: 6
  • Words: 1659

AV Packaging Company’s Marketing Objectives

AV Packaging Company Limited has been able to serve the needs of different customer segments through product diversification, market differentiation, and focus marketing.
  • Subjects: Marketing Project
  • Pages: 4
  • Words: 1171

The Fashion Channel Company’s Marketing Research

The company's current goal is to create a strategy that could sustain its market leadership position through increased advertisements, improved ratings, and proactive cable affiliation to effectively respond to the current competition. This is an [...]
  • Subjects: Marketing Project
  • Pages: 4
  • Words: 902

Search Engine Optimization and Future Marketing

The core feature of the Internet as a virtual and limitless space the capacity for immediate access to and reproduction of information has led to the development of new knowledge base and creation of a [...]
  • Subjects: Marketing Communication
  • Pages: 8
  • Words: 2000

Individual Marketing Approaches Efficiency

Evaluation of the effectiveness of individual advertising or marketing approaches is one of the elements of assessing the efficiency of a company's marketing strategy in general.
  • Pages: 1
  • Words: 373

Making Effective Pricing Decisions

This is attributable to the fact that the price elasticity of demand of products enables the organization to assess the effect of the variation of costs on the sales proceeds.
  • Pages: 2
  • Words: 340

Consumer Satisfaction in Marketing

Time is a utility, which relates to the right planning so that the supply of particular products occurs at a period when the demand is high.
  • 5
  • Pages: 3
  • Words: 935

Market Forecasting Method: How to Choose?

The seasonal naive method allows utilizing the previous time of the year's numbers, and the drift method relies on "the average change seen in the historical data".
  • Pages: 1
  • Words: 405

Price Management for Customer Loyalty

In the MSNBC interview with Bob Prosen, the concept of the methodological price increase was discussed. The given example illustrates the importance of open communication and trust in the workplace.
  • Pages: 2
  • Words: 638

CrazyTasty Brand in the Ice-Cream Industry

Ice cream needs to be viewed as a product that can survive in the realm of the global food industry on its own and not as an addition to a three-meal course.
  • Subjects: Marketing Project
  • Pages: 11
  • Words: 3144

IPhone as a Product That Isn’t Worth Its Cost

As a result, iPhones are not worth the cost and people only buy them because of the brand's image.iPhones are the most expensive smartphones that exist in the market at the moment.
  • Subjects: Product Marketing
  • Pages: 2
  • Words: 625