Marketing Essay Examples and Topics. Page 19

3,265 samples

Nike Vapor Strobe Glasses: Market Analysis

Nike vapor strobe glasses will overcome such a strategy by extending the general market of the product. This indicates that a new product may be developed, which may affect the sales and marketing operations of [...]
  • Subjects: Product Marketing
  • Pages: 3
  • Words: 848

The Online Public Relations Concept

Organizational transparency can be measured by identifying the degree to which it shares the information and to which it allows contact with people who can provide this information.
  • Subjects: Marketing Communication
  • Pages: 3
  • Words: 849

E-Newsletters: Online Public Relations

Further, the emergence of the internet has provided a wide variety of approaches that organizations can use to reach their customers and potential users of their products in the market.
  • Subjects: Marketing Communication
  • Pages: 7
  • Words: 1944

Excellent Public Relations: Organizational Factors

The chapter supports the view that PR is not only to be appreciated and valued by the C-suite but the representatives of PR departments should also be present in the dominant coalition.
  • Subjects: Marketing Communication
  • Pages: 3
  • Words: 672

Supermarket Problems: Quality and Service

The increase of health-consciousness also influenced the situation with the supermarkets. On the whole, the profit of food retailers depends mainly on the sales size and their effectiveness.
  • Pages: 3
  • Words: 845

Bernard Matthews’ Farm Marketing Issues

Valuable prizes and practical involvement should elicit in the customers the necessity to purchase Bernard Matthews' products and actively participate in the life of the brand. Nonetheless, the key changes should be performed in the [...]
  • Pages: 2
  • Words: 531

Tastykake’s Innovative Product Introduction

Regardless of the oppressing deadline, Schutz and her team were able to find the perfect formula for the majority of the snacks supposed to go into production after the period of testing. This trial and [...]
  • Subjects: Product Marketing
  • Pages: 3
  • Words: 843

Cultural Barriers in Multinational Corporations

The purpose of this paper is to discuss cultural barriers that can be faced by multinational corporations and develop a strategy for the company that plans the global expansion in order to address these problems.
  • Subjects: International Marketing
  • Pages: 2
  • Words: 627

The Secret Garden Company: Business Project

In many ways, the customers would prefer to be able to go to the store and buy organic products there rather than order them online because it is a specific sector of the market, and [...]
  • Subjects: Marketing Project
  • Pages: 5
  • Words: 1421

Marketing, Its Importance and Potential Career

It is within this backdrop that the essay examines the importance of marketing and marketers in an organization. The roles of marketing professionals in an organization are very inspiring and energizing.
  • Pages: 2
  • Words: 596

Kapspares Company’s Marketing Project for Miami

The project finalized that this target market will benefit from the project since it will be able to get the spares at a convenient time. This will ensure that the customer in the village is [...]
  • Subjects: Marketing Project
  • Pages: 5
  • Words: 1383

Herb’aVors Vegan Drive-Thru Product Business Model

As a result, the wide public will be able to receive the brand-new service with the excellent health promotion characteristics and traditional cultural implications of fast-food. The breakthrough of the offered concept is the vegan-based [...]
  • Subjects: Product Marketing
  • Pages: 3
  • Words: 808

Tiebreaker Selling and Customer-Suppliers Relations

Customers' requests for incentives are misunderstood because suppliers assume that stressing the strengths of their products and services and offering price concessions are sufficient to make sales.
  • Pages: 2
  • Words: 376

Acuvue Product Marketing Campaign

The case of Vistakon helps to clarify the main issues of a successful marketing campaign and identify the steps that should be taken by managers, who want to introduce their products and services in the [...]
  • Subjects: Product Marketing
  • Pages: 2
  • Words: 595

Max Burger Restaurant’s Creative Advertising

Max Burger Restaurant will strive to provide products, which portray the brand statement to the consumers. The hook for the company's products to the target consumers will be based on issue of freshness.
  • Subjects: Marketing Communication
  • Pages: 2
  • Words: 581

Sony PlayStation’s Online Display Advertising

The newest word in the advertising and brand-promoting strategy is Online Display Advertising. It is obvious that the analysts at Sony realize the importance of using advanced advertising techniques such as display adverts.
  • Subjects: Product Marketing
  • Pages: 3
  • Words: 856

Playstation Online Community in Twitter and YouTube

Playstation Community is connected with the brand's channels on social media such as Twitter and Youtube, so there is a possibility to engage with the content created both by users and the brand.
  • Subjects: Marketing Communication
  • Pages: 5
  • Words: 1364

YouTube as a Product Promotion Platform

The rapid development of Internet technologies and the emergence of social media structures affect the marketing methods and strategies greatly. The posts and customer reviews create the risk factors for the marketing strategies efficiency, and [...]
  • Subjects: Marketing Communication
  • Pages: 2
  • Words: 407

Nike’s Margot vs. Lily Ads Series and Marketing

It is easy for a new customer to like and eventually buy the Nike products because of watching Margot vs. Lily series in 'Better for It' campaign by Nike is a creative and persuasive advertisement [...]
  • Subjects: Marketing Communication
  • Pages: 2
  • Words: 491

Polar Land Restaurant’s Marketing Goals and Plan

The following are envisaged: Polar Land is determined to increase its after tax profit by 16% at the end of the 2012 business year by committing resources towards an intensive development of and effective customer [...]
  • Subjects: Marketing Project
  • Pages: 3
  • Words: 857

Kasih Food Company’s Export Strategy

Kasih Food is a recognized high-quality producer of Mediterranean food in the Middle East that follows the principles of responsibility and transparency in its activity. Jordan is a partner of the Euro-Mediterranean Partnership that is [...]
  • Subjects: Strategic Marketing
  • Pages: 5
  • Words: 1357

Phone Fuel Product Marketing Plan

The weakness of the phone fuel is the fact that it is not familiar in the market and so thorough marketing is required in order for it to be embraced.
  • Subjects: Product Marketing
  • Pages: 3
  • Words: 899

Pop-Up Ads as an Innovative Advertising Tool

The aspects allow the establishment of the new approaches to delivering the message to the final consumer. Firstly, the usage of the popup-ads has to be defined and assessed due to their active spread on [...]
  • Subjects: Marketing Communication
  • Pages: 3
  • Words: 799

Project Pricing Estimation and Strategies

Since the project in question is managed with the help of the principles of sustainability, requires a comparatively small amount of financial resources, and depends on the target buyers' behavior to a considerable extent, it [...]
  • Pages: 5
  • Words: 1384

W5 Company’s Segmentation as Marketing Approach

Segmentation research is a way of identifying the target audience with the help of the detailed and profound analysis. In the following part of the paper, the procedures of the segmentation research are described.
  • Pages: 3
  • Words: 556

Senior Citizens as a Consumer Group

Furthermore, the interview with the senior citizen was conducted to identify the real values of the group and determine whether the research findings are consistent with the responses acquired during the interview.
  • Pages: 4
  • Words: 1048

Small Canada Hotel’s Marketing Plan

The marketing strategies of this hotel will be based on such elements as the unique design of the interior, the use of online media that can reach many potential clients, and flexible pricing policies. Nevertheless, [...]
  • Subjects: Marketing Project
  • Pages: 4
  • Words: 1129

Sales Force Automation and Its Inefficiency

Jelinek highlights the fact that the implementation of the given technology into the companys functioning should be only the first step to improve performance and achieve better results.
  • Pages: 2
  • Words: 564

Market-Driven Company’s Mission and Competition

When it comes to satisfying customers and increasing the demand for the products or services of a company, Cravens advocates that companies should focus on the experience that customers have.
  • Pages: 4
  • Words: 1038

Overseas Expansion, Its Ups and Downs

Among the main disadvantages a business is likely to face expanding overseas there are the greater need for the new staff and for more complex hiring strategy, the gap between the launch of new branches [...]
  • Subjects: International Marketing
  • Pages: 8
  • Words: 2210

Non-Profit Marketing Techniques in Healthcare

Marketing techniques differ in the for-profit and non-profit sectors of the health care sector. The marketing strategies of non-profit and for-profit health care organizations also differ in terms of customer satisfaction.
  • Pages: 3
  • Words: 635

Memorable Moments Company’s Branding & Marketing Plan

The marketing strategy for Memorable Moments will be focused predominantly on capturing the attention of the online community since the company needs to reach as many people as possible, and the Internet is the most [...]
  • Subjects: Marketing Project
  • Pages: 4
  • Words: 1123

British Airways’ Route in Mongolia: Marketing Plan

This is the case because it is "the largest airline company in the United Kingdom in terms of fleet size". This is one of the biggest challenges affecting many players in the aviation industry.
  • Subjects: Marketing Project
  • Pages: 11
  • Words: 2992

Amazon Magic Wand Product Description

The new product can be called Amazon Magic Wand, and it can be described and analyzed with the help of the STOF model.
  • Subjects: Product Marketing
  • Pages: 10
  • Words: 2758

The Smart Cart Product Marketing Project

Seeing that the B2B market is currently viewed as the target area of the company's operations, retail organizations that require shopping carts for their business need to be considered as the target market.
  • Subjects: Product Marketing
  • Pages: 2
  • Words: 711

Vodafone’s Brand Health Tracking and Marketing

To achieve the objectives of the study, the researcher will compare Vodafone to Telstra in terms of brand health. The researcher expects to interview a sample of 100 random people to obtain data that would [...]
  • Subjects: Marketing Project
  • Pages: 9
  • Words: 2466

Gucci’s Sales and Merchandising Analysis

Since the recent success in terms of sales and revenue of Gucci is the result of its new creative strategy, which is still being implemented by Michele, it can be assumed that the brand will [...]
  • Pages: 4
  • Words: 1105

Big Data in Business and Millenial Market

Therefore, several things can be done to improve the company's Big Data practices and improve the profitability of the business. This helps the employees to understand the basics of the company better and provide high-quality [...]
  • Pages: 6
  • Words: 1604

Aldi Süd Company: Tactical International Marketing Plan

This marketing plan presents international marketing and sales for Aldi S d, the German hard discounter retailer that intends to enter the Italian market because of the declining consumer power in Italy that has created [...]
  • Subjects: International Marketing
  • Pages: 22
  • Words: 4362

Launching a New Car: Project Initiation and Planning

Therefore, determining the business value of the project is crucial to the overall success of the venture and the management of the relevant obstacles that the project developers may have to deal with in the [...]
  • Subjects: Product Marketing
  • Pages: 6
  • Words: 1430

Exoskeletons for Military and Healthcare: Marketing Plan

Furthermore, the necessity to carry a heavy load, which tends to increase as new tools are introduced into the environment of the U.S.military, is likely to trigger severe back injuries in soldiers as well as [...]
  • Subjects: Marketing Project
  • Pages: 8
  • Words: 2183

Pricing Strategies in Airline and Other Industries

Another possible option is to charge fees depending upon the location of the seat in the cabin: for instance, as was stressed in the case, seats near the aisle may be more convenient to those [...]
  • Pages: 2
  • Words: 676

Rush Restaurant’s Ads and Cultural Values

The presence of children enjoying themselves in the ad is expected to attract the interest of other kids. As such, the restaurant seems to be assuring parents that their children are safe taking the natural [...]
  • Subjects: Marketing Communication
  • Pages: 3
  • Words: 882

Kangaroo Moms Campaign: Marketing Project

The project is expected to enhance the co-existing client/customer relationships between mothers and Babies R US and at the same time boost the company's revenue.
  • Subjects: Marketing Project
  • Pages: 16
  • Words: 3260

The Sweet Bits Company’s Marketing Plan

To set the brand apart from the competitors the company should put focus on the high quality of the product rather than the quantity of its production.
  • Subjects: Marketing Project
  • Pages: 4
  • Words: 1672

Improving E-Mail Marketing Response

The email's subject line enticed the recipient to open the message; it is therefore up to the first sentence to hook the reader and compel them to carry on reading.
  • Subjects: Marketing Communication
  • Pages: 2
  • Words: 681

National Society of Leadership and Success: Marketing

The primary objectives of the marketing strategy developed for the National Society of Leadership and Success at UCR are to increase the club's visibility and to attract the new members and the interest of the [...]
  • Subjects: Marketing Project
  • Pages: 2
  • Words: 596

Product Life Cycle: Phases and Elements

Chiefly, it provides the marketing personnel with an understanding of the dynamics of the market and the ability to timely assess the change in customer demand and react to it.
  • Subjects: Product Marketing
  • Pages: 2
  • Words: 576

The New York Times: Market Alignment Challenge

This case study evaluates the market alignment challenge of the New York Times, through the introduction of the paywall platform, as a strategy to stay relevant in the digital marketplace.
  • Pages: 4
  • Words: 1113

Nature Cola Company’s Marketing Plan

Since the business plan for the Cola product is a product of research, the creators have identified the potential competitors and other market dynamics to make it practical to implement.
  • Subjects: Marketing Project
  • Pages: 2
  • Words: 556

Memorable Moments Company’s Marketing Communication Plan

The hypothetical company that is going to be analyzed in the paper at hand is called Memorable Moments. The company is going to offer professional children's event planning services at several levels including local, state, [...]
  • Subjects: Marketing Project
  • Pages: 5
  • Words: 1388

Chocolate Sales: Marketing Action’ Package

The objective of the first campaign is to draw consumers' attention to labeling and nutrition facts to increase awareness and promote a healthy culture.
  • Subjects: Marketing Project
  • Pages: 12
  • Words: 3341

Ethnic Housing Market in the United States

They also need to change perceptions that the process is discriminative to encourage more ethnic buyers to purchase homes. The firm needs to encourage more African Americans to invest in homes because this is a [...]
  • Pages: 4
  • Words: 1160

Multinational Firms in Saudi Arabia: Risk Perceptions

Considering the fact that newer business strategies are developed and the level of competition has increased recently due to growing interest in entrepreneurship and international collaboration, it is necessary to assume that it has become [...]
  • Subjects: International Marketing
  • Pages: 7
  • Words: 2026

Luxury in Purchasing by Women Consumers

The women in the two segments also said that they were very careful in allocating money for purchasing clothes, as opposed to the women in the other segments who said that they did not mind [...]
  • Pages: 4
  • Words: 1209

Green Marketing and Environment

It will also explore green marketing techniques used for the promotion of the product. In this regard, it saves the world from unwanted wastes that pollute the environment and are difficult to decompose.
  • Pages: 3
  • Words: 843

Market Research: Inductive and Deductive Models

In the inductive approach, the theory represents the outcome of the research. In other words, the inductive approach is the reverse of the deductive approach because it operates from observation to theory.
  • Pages: 2
  • Words: 627

Anthropology and Marketing: KFC Company

Marketing is also known as the anthropology of consumption and turns out to be a key aspect of critical thinking regarding the economy, globalization, human behaviors, and cultural needs of consumers.
  • Subjects: Marketing Project
  • Pages: 2
  • Words: 511

Doctoral Research Interests in Marketing

The outcomes for enrolling for a doctorate in marketing will permit me to acquire in-depth knowledge and understanding of the field of marketing and ensure sufficient synthesis of academic literature and research.
  • Subjects: Marketing Project
  • Pages: 2
  • Words: 540

The Johnson and Johnson Eye Care Strategic Marketing Plan

For the case of the Johnson and Johnson Eye Care Company, the geographic segmentation should comprise attributes such as weather and market magnitude to market the product as cool and trendy to the customers.
  • Subjects: Marketing Project
  • Pages: 5
  • Words: 1352

Repeated Purchases and Postpurchase Dissonance

According to Hawkins, Mothersbaugh, & Best, however, the most typical response the dissonance is the use of the product even though the customer changed his/her mind about its quality after the purchase.
  • Pages: 3
  • Words: 840

Travel Supreme Website’s Marketing Plan

To better understand the start-up costs, the landscape of the industry, competition, and other elements of the marketplace in which the organization will operate, it is necessary to apply logical and analytical methods to discover [...]
  • Subjects: Marketing Project
  • Pages: 3
  • Words: 851

Nike Sportswear Company: Marketing Strategy

The company has the largest market share in the industry because of the effectiveness of its marketing strategy. Also, the marketing strategy is less diverse than that of the company's competitors.
  • Subjects: Marketing Project
  • Pages: 2
  • Words: 591

Fe’nix del Sur Company: Strategic Marketing

Most people had sold their artifacts and thus they became scarce in the market which made some people to make imitations of these artifacts in order to meet the demands of the artifact market.
  • Pages: 2
  • Words: 665

Dubai Private Hospitals’ Product Hierarchy

The concept of product is increasingly becoming popular in the business sector, especially when it comes to explaining the sequence of movement and distribution of products on the basis of demand and market competition.
  • Subjects: Product Marketing
  • Pages: 10
  • Words: 2766

Smartcard: Business Plan and Feasibility Analysis

In this bank, when the customers come to the customer service representative or the bank tellers, they take between 1 to 2 minutes to give them their account numbers or to explain the reason why [...]
  • Subjects: Product Marketing
  • Pages: 12
  • Words: 3380

Takeaway Food in Saudi Arabia: Business Plan

The Saudi government has diversified its economy to the private sector involvement especially in the food production. The main drivers of the food sector in Saudi Arabia are its huge population and the increased growth [...]
  • Subjects: Marketing Project
  • Pages: 14
  • Words: 3824

Market Orientation and Its Variables

Five examples of the research questions identified include the following: Is there a link between market orientation and firm performance? H1: Market orientation affects the performance of a firm.
  • Pages: 6
  • Words: 1615

The Exchange Relationship: Description and Factors

It can thus be argued that the said necessity drives people towards the unpleasant goods while the inevitability of necessity drives the maker of the good to have them in his/her stores because he/she is [...]
  • Pages: 2
  • Words: 975

Benchmarking International Perspective

The method is applied to discover the organization's competence level in comparison to similar competitors within the same market. Change in the environment to foreign countries would require a wealth of changes within the whole [...]
  • Subjects: International Marketing
  • Pages: 2
  • Words: 694

Netflix Inc.’s Worldwide Marketing Improvement

The first objective of this proposal is to review the background information about the company and the business context in which it functions and to estimate the timeframe and budget for the implementation of the [...]
  • Subjects: Marketing Project
  • Pages: 4
  • Words: 1277

Shoppers’ Satisfaction Levels and Store Loyalty

The objectives of the research included: Defining the correlation between the store attributes and shopping behavior and customer satisfaction. Finding out if the satisfaction factors contribute to the loyalty ones.
  • Pages: 2
  • Words: 653

Sporting Celebrity in Product Marketing

The currency of the question and the necessity of the discussion depending on the range of endorsements on the screens and in magazines and on the popularity of this type of advertisements with the public.
  • Subjects: Product Marketing
  • Pages: 9
  • Words: 2583

Frucor Company’s V Pocket Rocket Campaign

Observably, there has also been an increase in the number of companies dealing in the energy drinks. The recognition of the importance to address the needs of specific population is critical.
  • Subjects: Product Marketing
  • Pages: 13
  • Words: 3621

“Marketing Is Everything” by R. McKenn

However, in embracing the modern marketing concept as identified by the author, companies need to develop a comprehensive understanding of the changing dynamics and incorporate the customer as a key component of their marketing and [...]
  • Pages: 4
  • Words: 1163

Nestle’s Nescafe Arabiana Marketing Plan Audit

Nestle saw the opportunity and used it to advance its brand in the region. The UAE region has adapted to it, and it has become the best coffee product in the market.
  • Subjects: Product Marketing
  • Pages: 9
  • Words: 3387

Retail Industry and Government Contracting

The advantage of such a form of retail business ownership is that the foundation is already laid, and lots of time need to build a customer base and maintain other primary activities can be saved.
  • Pages: 3
  • Words: 1004

Crestview and Briarwood Medical Institutions’ Marketing

In this case, the presence of the banner adjacent to the location of Briarwood Medical Center contributes to the understatement of the historical value of the medical center and underlines the advantages of the hospital.
  • Subjects: Marketing Communication
  • Pages: 5
  • Words: 1362

Diageo Plc Company’s Marketing Plan

In addition, this plan was also aimed at offsetting the stiff competition faced by Diageo that has the potential of lowering its profit margins and market share.
  • Subjects: Marketing Project
  • Pages: 3
  • Words: 1024

Marketing Influences, Purposes and Ethics

However, most marketing experts are not willing to acknowledge an open secret about marketing; it is the idea, that the fair exchange of goods and services is not always the norm.
  • Pages: 4
  • Words: 1340

E-Marketing: Banners, Keywords, Page Design

Whenever people start e-marketing, they anticipate lot many things such as: My business site will be on the top on all the major search engines.
  • Subjects: Marketing Communication
  • Pages: 5
  • Words: 1386

Customer Satisfaction and Team Management

Particularly, some light must be shed on the fact that the number of samples used in the calculation of the standard deviation and the identification of the rest of the data reached thousands in every [...]
  • Pages: 5
  • Words: 1393

Samsung Flat-Screen TVs: Marketing Communications

The first objective of marketing communications is to grab the attention of the customers from the start of the new marketing campaign through various means.
  • Subjects: Marketing Communication
  • Pages: 2
  • Words: 585

Marketing Strategy: Age Groups Analysis

The average of the purchase frequency is quite tolerable, yet the variance thereof is very high, which means that a more elaborate marketing approach needs to be undertaken in order to attract new clients and [...]
  • Subjects: Strategic Marketing
  • Pages: 3
  • Words: 551

Samsung Flat-Screen TVs: B2B Marketing Activities

First of all, it is a segment that focuses on quality and brand. Samsung should gather the information about sales because it is the ultimate goal of the company.
  • Subjects: Product Marketing
  • Pages: 2
  • Words: 573

Modification of the Supplementary Services Model

As proposed in the revised model, the benefits and values of a product must be communicated through a sustainable system. Besides, the new elements of sustainability and social responsibility make the revised model more appropriate [...]
  • Pages: 2
  • Words: 580

IPad 4 Product: Distribution and Marketing Plan

The end result is the development of a conundrum since in order to stay relevant Apple needs to be able to penetrate new markets, however, the most obvious market to penetrate requires it to have [...]
  • Subjects: Product Marketing
  • Pages: 7
  • Words: 1937

Macdonald’s Hotel in Kenya: Marketing Plan

Before establishing a company in Africa, it is necessary to understand the African consumers and overcome the challenges of poor infrastructure and inadequacy of modern technology to reach the target market sections with a tailored [...]
  • Subjects: Marketing Project
  • Pages: 7
  • Words: 2027