Marketing Essay Examples and Topics. Page 19

3,152 samples

Exoskeletons for Military and Healthcare: Marketing Plan

Furthermore, the necessity to carry a heavy load, which tends to increase as new tools are introduced into the environment of the U.S.military, is likely to trigger severe back injuries in soldiers as well as [...]
  • Subjects: Marketing Project
  • Pages: 8
  • Words: 2183

Nehi Soda Product Marketing Campaign

As such, the segment will be more willing to buy the commodity compared to those who never interacted with it in the past. This attribute will be useful to the marketing of Nehi soda.
  • Subjects: Product Marketing
  • Pages: 5
  • Words: 1458

The Sweet Bits Company: Marketing Plan

With a focus on quality and the willingness to cater to the needs of the target audience to the greatest extent possible, the entrepreneurship has rather big chances to gain recognition among the local customers.
  • Subjects: Marketing Project
  • Pages: 5
  • Words: 1464

Rush Restaurant’s Ads and Cultural Values

The presence of children enjoying themselves in the ad is expected to attract the interest of other kids. As such, the restaurant seems to be assuring parents that their children are safe taking the natural [...]
  • Subjects: Marketing Communication
  • Pages: 3
  • Words: 882

The Sweet Bits Company’s Marketing Plan

To set the brand apart from the competitors the company should put focus on the high quality of the product rather than the quantity of its production.
  • Subjects: Marketing Project
  • Pages: 6
  • Words: 1672

Improving E-Mail Marketing Response

The email's subject line enticed the recipient to open the message; it is therefore up to the first sentence to hook the reader and compel them to carry on reading.
  • Subjects: Marketing Communication
  • Pages: 2
  • Words: 681

Arabic Perfumes in the Global Fragrance Industry

When assessed in conjunction with what are the contemporary dynamics in the global market of fragrances, it will appear that just about any company that specializes in producing/retailing Arabic perfumes will be in the position [...]
  • Pages: 5
  • Words: 1451

National Society of Leadership and Success: Marketing

The primary objectives of the marketing strategy developed for the National Society of Leadership and Success at UCR are to increase the club's visibility and to attract the new members and the interest of the [...]
  • Subjects: Marketing Project
  • Pages: 2
  • Words: 596

Product Life Cycle: Phases and Elements

Chiefly, it provides the marketing personnel with an understanding of the dynamics of the market and the ability to timely assess the change in customer demand and react to it.
  • Subjects: Product Marketing
  • Pages: 2
  • Words: 576

The New York Times: Market Alignment Challenge

This case study evaluates the market alignment challenge of the New York Times, through the introduction of the paywall platform, as a strategy to stay relevant in the digital marketplace.
  • Pages: 4
  • Words: 1113

Memorable Moments Company’s Marketing Communication Plan

The hypothetical company that is going to be analyzed in the paper at hand is called Memorable Moments. The company is going to offer professional children's event planning services at several levels including local, state, [...]
  • Subjects: Marketing Project
  • Pages: 5
  • Words: 1388

Chocolate Sales: Marketing Action’ Package

The objective of the first campaign is to draw consumers' attention to labeling and nutrition facts to increase awareness and promote a healthy culture.
  • Subjects: Marketing Project
  • Pages: 12
  • Words: 3341

Ethnic Housing Market in the United States

They also need to change perceptions that the process is discriminative to encourage more ethnic buyers to purchase homes. The firm needs to encourage more African Americans to invest in homes because this is a [...]
  • Pages: 4
  • Words: 1160

Multinational Firms in Saudi Arabia: Risk Perceptions

Considering the fact that newer business strategies are developed and the level of competition has increased recently due to growing interest in entrepreneurship and international collaboration, it is necessary to assume that it has become [...]
  • Subjects: International Marketing
  • Pages: 7
  • Words: 2026

Luxury in Purchasing by Women Consumers

The women in the two segments also said that they were very careful in allocating money for purchasing clothes, as opposed to the women in the other segments who said that they did not mind [...]
  • Pages: 4
  • Words: 1209

Green Marketing and Environment

It will also explore green marketing techniques used for the promotion of the product. In this regard, it saves the world from unwanted wastes that pollute the environment and are difficult to decompose.
  • Pages: 3
  • Words: 843

Market Research: Inductive and Deductive Models

In the inductive approach, the theory represents the outcome of the research. In other words, the inductive approach is the reverse of the deductive approach because it operates from observation to theory.
  • Pages: 2
  • Words: 627

Anthropology and Marketing: KFC Company

Marketing is also known as the anthropology of consumption and turns out to be a key aspect of critical thinking regarding the economy, globalization, human behaviors, and cultural needs of consumers.
  • Subjects: Marketing Project
  • Pages: 2
  • Words: 511

Doctoral Research Interests in Marketing

The outcomes for enrolling for a doctorate in marketing will permit me to acquire in-depth knowledge and understanding of the field of marketing and ensure sufficient synthesis of academic literature and research.
  • Subjects: Marketing Project
  • Pages: 2
  • Words: 540

Repeated Purchases and Postpurchase Dissonance

According to Hawkins, Mothersbaugh, & Best, however, the most typical response the dissonance is the use of the product even though the customer changed his/her mind about its quality after the purchase.
  • Pages: 3
  • Words: 840

Travel Supreme Website’s Marketing Plan

To better understand the start-up costs, the landscape of the industry, competition, and other elements of the marketplace in which the organization will operate, it is necessary to apply logical and analytical methods to discover [...]
  • Subjects: Marketing Project
  • Pages: 3
  • Words: 851

Nike Sportswear Company: Marketing Strategy

The company has the largest market share in the industry because of the effectiveness of its marketing strategy. Also, the marketing strategy is less diverse than that of the company's competitors.
  • Subjects: Marketing Project
  • Pages: 2
  • Words: 591

Dubai Private Hospitals’ Product Hierarchy

The concept of product is increasingly becoming popular in the business sector, especially when it comes to explaining the sequence of movement and distribution of products on the basis of demand and market competition.
  • Subjects: Product Marketing
  • Pages: 10
  • Words: 2766

Apple, Samsung, Sony, LG, Toshiba Product Hierarchies

In order to do so, this paper would assess the performance of the consumer electronics market in Dubai, briefly discuss the position of the five companies in Dubai, form a PEST analysis, create product hierarchies [...]
  • Subjects: Product Marketing
  • Pages: 10
  • Words: 2775

Product Hierarchy in the UAE’s Industries

The following flow chart shows the product hierarchy for the health industry in the United Arab Emirates: As presented in the flow chart diagram above, the focus of the product hierarchy for the health industry [...]
  • Subjects: Product Marketing
  • Pages: 19
  • Words: 3740

Smartcard: Business Plan and Feasibility Analysis

In this bank, when the customers come to the customer service representative or the bank tellers, they take between 1 to 2 minutes to give them their account numbers or to explain the reason why [...]
  • Subjects: Product Marketing
  • Pages: 12
  • Words: 3380

Takeaway Food in Saudi Arabia: Business Plan

The Saudi government has diversified its economy to the private sector involvement especially in the food production. The main drivers of the food sector in Saudi Arabia are its huge population and the increased growth [...]
  • Subjects: Marketing Project
  • Pages: 14
  • Words: 3824

Market Orientation and Its Variables

Five examples of the research questions identified include the following: Is there a link between market orientation and firm performance? H1: Market orientation affects the performance of a firm.
  • Pages: 6
  • Words: 1615

Benchmarking International Perspective

The method is applied to discover the organization's competence level in comparison to similar competitors within the same market. Change in the environment to foreign countries would require a wealth of changes within the whole [...]
  • Subjects: International Marketing
  • Pages: 2
  • Words: 694

Netflix Inc.’s Worldwide Marketing Improvement

The first objective of this proposal is to review the background information about the company and the business context in which it functions and to estimate the timeframe and budget for the implementation of the [...]
  • Subjects: Marketing Project
  • Pages: 4
  • Words: 1277

Saudi Arabian Franchise Business and Marketing

The consequence of the world financial crisis impacts the conventional way to deal with the circle of advertising incredibly. The loyalty of a customer contributes to the success of the brand.
  • Pages: 14
  • Words: 4039

Shoppers’ Satisfaction Levels and Store Loyalty

The objectives of the research included: Defining the correlation between the store attributes and shopping behavior and customer satisfaction. Finding out if the satisfaction factors contribute to the loyalty ones.
  • Pages: 2
  • Words: 653

Sporting Celebrity in Product Marketing

The currency of the question and the necessity of the discussion depending on the range of endorsements on the screens and in magazines and on the popularity of this type of advertisements with the public.
  • Subjects: Product Marketing
  • Pages: 9
  • Words: 2583

Frucor Company’s V Pocket Rocket Campaign

Observably, there has also been an increase in the number of companies dealing in the energy drinks. The recognition of the importance to address the needs of specific population is critical.
  • Subjects: Product Marketing
  • Pages: 13
  • Words: 3621

“Marketing Is Everything” by R. McKenn

However, in embracing the modern marketing concept as identified by the author, companies need to develop a comprehensive understanding of the changing dynamics and incorporate the customer as a key component of their marketing and [...]
  • Pages: 4
  • Words: 1163

Retail Industry and Government Contracting

The advantage of such a form of retail business ownership is that the foundation is already laid, and lots of time need to build a customer base and maintain other primary activities can be saved.
  • Pages: 3
  • Words: 1004

Crestview and Briarwood Medical Institutions’ Marketing

In this case, the presence of the banner adjacent to the location of Briarwood Medical Center contributes to the understatement of the historical value of the medical center and underlines the advantages of the hospital.
  • Subjects: Marketing Communication
  • Pages: 5
  • Words: 1362

Diageo Plc Company’s Marketing Plan

In addition, this plan was also aimed at offsetting the stiff competition faced by Diageo that has the potential of lowering its profit margins and market share.
  • Subjects: Marketing Project
  • Pages: 3
  • Words: 1024

Marketing Influences, Purposes and Ethics

However, most marketing experts are not willing to acknowledge an open secret about marketing; it is the idea, that the fair exchange of goods and services is not always the norm.
  • Pages: 4
  • Words: 1340

Customer Satisfaction and Team Management

Particularly, some light must be shed on the fact that the number of samples used in the calculation of the standard deviation and the identification of the rest of the data reached thousands in every [...]
  • Pages: 5
  • Words: 1393

Samsung Flat-Screen TVs: Marketing Communications

The first objective of marketing communications is to grab the attention of the customers from the start of the new marketing campaign through various means.
  • Subjects: Marketing Communication
  • Pages: 2
  • Words: 585

Marketing Strategy: Age Groups Analysis

The average of the purchase frequency is quite tolerable, yet the variance thereof is very high, which means that a more elaborate marketing approach needs to be undertaken in order to attract new clients and [...]
  • Subjects: Strategic Marketing
  • Pages: 3
  • Words: 551

Handmade Knitwear Company’s Marketing Plan

Therefore, in the course of choosing the proper marketing technique for the company's product, it has been decided that the emphasis must lie on the fact that the clothes are produced manually; hence the name, [...]
  • Subjects: Marketing Project
  • Pages: 4
  • Words: 1115

Samsung Flat-Screen TVs: B2B Marketing Activities

First of all, it is a segment that focuses on quality and brand. Samsung should gather the information about sales because it is the ultimate goal of the company.
  • Subjects: Product Marketing
  • Pages: 2
  • Words: 573

Modification of the Supplementary Services Model

As proposed in the revised model, the benefits and values of a product must be communicated through a sustainable system. Besides, the new elements of sustainability and social responsibility make the revised model more appropriate [...]
  • Pages: 2
  • Words: 580

IPad 4 Product: Distribution and Marketing Plan

The end result is the development of a conundrum since in order to stay relevant Apple needs to be able to penetrate new markets, however, the most obvious market to penetrate requires it to have [...]
  • Subjects: Product Marketing
  • Pages: 7
  • Words: 1937

Macdonald’s Hotel in Kenya: Marketing Plan

Before establishing a company in Africa, it is necessary to understand the African consumers and overcome the challenges of poor infrastructure and inadequacy of modern technology to reach the target market sections with a tailored [...]
  • Subjects: Marketing Project
  • Pages: 7
  • Words: 2027

Google Glass: Advertising of the Technology

This objective is realistic since the brand recognition and reputation of the manufacturer are rather high and are viewed as the factors that will make a direct impact on the popularity of the video and [...]
  • Pages: 6
  • Words: 1661

PDB Company: Marketing and Advertising Planning

However, Ryan thinks that it is better to choose the third option and position the product as the organic energizer, a part of the organic market. One of the solutions is to choose the organic [...]
  • Pages: 2
  • Words: 557

Coordination Issues in High-Definition Television

The paper seeks to discuss the solution to the coordination problems associated with the adoption of the high-definition televisions. The problem of trying to coordinate the actions of the three autonomous players can be resolved [...]
  • Pages: 2
  • Words: 646

J.C. Penney Company: Pricing and Marketing Plan

Ron Johnson sought to reduce the number of promotional sales of retail goods in all the J. One of the changes initiated by Johnson was to cut down the number of promotions.
  • Subjects: Strategic Marketing
  • Pages: 4
  • Words: 1227

George’s Winery’s Marketing and Business Plan

The financial plan is detailed or described in terms of the expected returns on the business, the ownership of the enterprise which is a limited company, the sources of the funding and how that capital [...]
  • Subjects: Marketing Project
  • Pages: 10
  • Words: 2820

Highly Grateful Enterprises’ Entry in India

The Indian Ocean is on its southern border, the Arabian Sea on the southwest, the Bay of Bengal on the southeast, and Pakistan on its western border.
  • Subjects: Marketing Project
  • Pages: 10
  • Words: 2769

Etihad Airways’ New Destination Analysis

In particular, the company should focus on the availability of flights to the new destination. It should be noted that nine major companies serve this destination, and one can assume that the market share of [...]
  • Subjects: Product Marketing
  • Pages: 2
  • Words: 555

Luxury Nail Bar’s Marketing and Expansion Strategy

While discussing the financial plan for Luxury Nail Bar, it is important to note that it is more relevant to include the projected financial statements for the starting business that are based on the set-up [...]
  • Subjects: Marketing Project
  • Pages: 6
  • Words: 1624

Clear Wash Company’s Marketing Campaign

The main purpose of the company is to offer its customers with safe and effective products that ease the process of washing and cleaning.
  • Subjects: Marketing Project
  • Pages: 3
  • Words: 885

The Groupon Firm’s Market Research and Segmentation

In addition, the company offers its marketing services to merchants and companies that wish to meet their customers' needs. Most of the merchants who request for Groupon's services are believed to have identified a problem [...]
  • Pages: 4
  • Words: 1150

Edimax Sportswear Limited: Marketing Plan

In a bid to achieve this goal, the firm will challenge the existing major competitors by investing in aggressive product and market development. The firm will invest in intensive market research in order to understand [...]
  • Subjects: Marketing Project
  • Pages: 7
  • Words: 1918

Local Newspaper and Its Social Media Advertising

The exploration of the role of advertising on the Internet in the process of raising the profitability of the company contributes to a better understanding of the mechanism used by the World Wide Web for [...]
  • Subjects: Product Marketing
  • Pages: 3
  • Words: 918

Sales Plan for Beauty Products in Thailand

First, the sales personnel will be required to understand the value of natural beauty products in order to pass the same information to customers and clients.
  • Subjects: Marketing Project
  • Pages: 5
  • Words: 1441

Marketing and Selling in France

One should not attempt to do the opposite; that is, to acclimatize the people to one's products. A key campaign trait in French advertising is the people's use of the French language.
  • Pages: 5
  • Words: 1409

Marketing: Competition, Positioning and Market Mixing

In other words, key questions that should be addressed by competition analysis include: "who are the customers of the company; who are the competitors of the company; what the unique selling proposition; how old are [...]
  • Pages: 11
  • Words: 2911

Entering the Global Market: The Markstart Analysis

As the project in question shows rather low Savers and Shoppers indices, it is reasonable to adopt the promotion strategy based on branding and the analysis of the psychodynamics of the target market.
  • Subjects: Marketing Project
  • Pages: 5
  • Words: 1529

Ergonomic Chairs: Product Marketing

The best chair should accommodate the needs of the targeted worker. This situation explains why our company has produced superior chairs in order to support the health needs of every worker.
  • Subjects: Product Marketing
  • Pages: 4
  • Words: 1124

Branded Entertainment in Coca-Cola Company

In line with the importance of brand entertainment, the aim of this paper is not only to provide the definition of branded entertainment but also describe how the branded entertainment approach is used at Coca-Cola.
  • Subjects: Marketing Communication
  • Pages: 3
  • Words: 857

Cruising in Western Australia: Marketing Strategy

The paper then makes recommendations for cruise ship lines to use in being relevant to the Western Australian market, according to the feature identified by the case couple, as the target clients.
  • Subjects: Strategic Marketing
  • Pages: 11
  • Words: 3067

Cadbury Company Advertisement Plan

The loyal chocolate customers complain due to the change in taste as well as the shape of the Dairy milk bars from rectangle to the curved shape. This is a challenge for the company since [...]
  • Subjects: Marketing Project
  • Pages: 3
  • Words: 848

UC Riverside Men’s Basketball Team’s Social Media Marketing

In order to increase credibility and maintain professionalism, the proposed website, twitter fan page, and Facebook channels will encompass processes and features that flawlessly facilitate a healthy lifetime relationship between social media and the UCR [...]
  • Subjects: Marketing Communication
  • Pages: 2
  • Words: 573

Accor Hotels’ Marketing Strategy

In this study, it will be necessary to investigate the internal and external environmental factors that affect the normal operations of the firm.
  • 5
  • Subjects: Marketing Project
  • Pages: 6
  • Words: 1563

Portland Winterhawks’ Marketing Plan

This explicit business plan will explore the above elements as a prerequisite for the successful establishment and sustainability of the Portland Winterhawks which is located in Portland.
  • Subjects: Marketing Project
  • Pages: 2
  • Words: 667

Spicy Walkers Crisps: New Product Launching

Inspired by the increased customers' interest in the cultures of Asian and Latin American countries, Walkers, the leading manufacturer of snack foods in the United Kingdom, currently launches new 'Luxury' spicy Walkers Crisps.
  • Subjects: Product Marketing
  • Pages: 5
  • Words: 1387

Market Research: Types and Stages

Clearly, the success of a business depends on the quality of the research implemented as wrong data can lead to erroneous strategies which can lead to significant losses.
  • Subjects: Strategic Marketing
  • Pages: 2
  • Words: 560

Ireland West Airport’s Marketing for Tourism

The campaign is meant to promote tourism in the region. The paper has outlined the major target market and the impact of this initiative to the social economic development in the region.
  • Subjects: Marketing Project
  • Pages: 2
  • Words: 564

American Jam Export to Ghana: Marketing Plan

Our company plans to market its fruit jam in a foreign market the targeted country for our product in Ghana. Such strategies will make the company successful in the Ghanaian market.
  • Subjects: Marketing Project
  • Pages: 3
  • Words: 860

Emirates Airline’s Skyward Marketing Program

The Purpose of this study is to understand that how the Emirates Airline can increase the number of their loyal customer with the help of the Skyward program.
  • Subjects: Marketing Project
  • Pages: 16
  • Words: 4442

Red Clover Band’s Marketing Plan

Moreover, the band records and markets its music in an effort to entertain a large number of music fans. The chart below illustrates a SWOT analysis of the Red Clover Music Band.
  • Subjects: Marketing Project
  • Pages: 10
  • Words: 3028

The Maxim Hotel: Design and Market Feasibility

The restaurant design process should factor in several issues such as the type of restaurant, the market, operational philosophy, the budget, and the characteristics of the target market.
  • Subjects: Marketing Project
  • Pages: 9
  • Words: 2539

Marketing Channels in Business and Economics

In line with the importance of marketing channels, this paper will discuss the gap that separated the production from the consumer, the role of intermediaries in bridging the difference, and the purposes of marketing.
  • Pages: 4
  • Words: 1097

“To Sell is Human” by Daniel Pink

The first trait is attunement, which is the ability to adapt to the buyer's perspective of the events, to see the transaction from the different angle.
  • Pages: 3
  • Words: 899

Arabian Gulf Mechanical Centre’ Marketing Plan

The objective of the business will be to penetrate the automobile market in the UAE through the provision of affordable and quality BMW automobiles, service plans, and ownership benefits to clients.
  • Subjects: Marketing Project
  • Pages: 5
  • Words: 1325

Suocai LED Flashboard’s Marketing Plan

The objectives set include entering the markets of Australia, the USA, and the EU since the Chinese market is overly saturated.
  • Subjects: Product Marketing
  • Pages: 18
  • Words: 4884

UAE Freelancer House’s Business Plan

The number of companies offering freelance services is still relatively few because the concept of freelancing is yet to become popular in the country.
  • Subjects: Marketing Project
  • Pages: 8
  • Words: 2216