Marketing Essay Examples and Topics. Page 22

3,265 samples

Ck Fruit Digest Product Lines And Mix

Some of the characteristics of the products that contribute to the product uniqueness are to maintain its natural taste and freshness, and the use of extremely attractive packaging to attract the customers thus, by just [...]
  • Subjects: Marketing Project
  • Pages: 6
  • Words: 1786

Social Media Marketing Plan

In social media, monitoring refers to the method of tracking, measuring and evaluating the marketing activities of a company's on the social platform.
  • Pages: 2
  • Words: 562

Recommendation Plan for American Airlines

This paper explores the events that led to the need for the merger, the market strategies the companies are employing and the recommendations that the resultant company should implement as a strategic plan to ensure [...]
  • Pages: 8
  • Words: 2332

Coca-Cola and Dasani in UK.

One of the most important features that Coca-Cola Company possesses is the ability to market to the right population and the product must be aligned with the people.
  • Pages: 4
  • Words: 1112

Instagram in Our Life

It is important for participants to possess knowledge on the strategy used by competitors in order to develop a strategy that will facilitate dominance and competition. E-business/ IT background Instagram is unique from other photo [...]
  • Pages: 2
  • Words: 680

E-Books Publishing Company Marketing Strategy

This is since the process requires examination of alternative economic models for the purposes of transferring and remitting intellectual property through medium of the e-book.
  • 5
  • Pages: 6
  • Words: 1772

Marvel Entertainment Case

By examining the profitability and financial performance of the company, it is easy to conclude that the company customers are receiving the positioning strategy adopted by the company positively.
  • Pages: 5
  • Words: 1497

New Social Media Platforms

Socl is one of the new social media sites; it is a social network from the Microsoft Company. Samsung is also on the verge of launching a social site to rival Facebook.
  • Pages: 2
  • Words: 607

A Market Opportunity Analysis

Once the resource and technology have been ascertained, managers are then required to analyze the readiness of the market to the technology the company intends to introduce.
  • Pages: 3
  • Words: 869

Corporate Brand Image and Strategy

The brand of a corporate is extremely important in an organization; it is directly connected to alternative entities and brands. As far as success in an organization is concerned, it is important to consider the [...]
  • Pages: 2
  • Words: 561

Henkel Company Marketing Strategies

Even after the introduction of different brands in new markets, there is no assurance that the company will manage to address the issue of increasing competition from its competitors.
  • Pages: 5
  • Words: 1421

Marketing Plan – Porsche Panamera

Porsche Panamera has a thorough understanding of the market trends and the changing needs of the clients in the automobile industry.
  • Pages: 8
  • Words: 2293

Problems of Global Russian Markets

One of the main reasons for corruption in the Russian society is the awareness that it is possible to get more illegally.
  • Subjects: Marketing Project
  • Pages: 3
  • Words: 828

Social Media and Marketing

This report aims to address social media and brand in areas of social media and brand development, new social media and brand community, sales transformation, and ethical issues.
  • Pages: 11
  • Words: 3101

SWOT Analysis as a Business Assessment Tool

This tool is essential in that it helps in making the organization or the business analyst to concentrate on resources as well as the capabilities to the imminent competitive surroundings.
  • Pages: 4
  • Words: 1167

Marketing: Sonko Mobile Games

To underpin the efficiency of market response in regard to emerging opportunities and challenges, the organization has embarked on establishing the apposite marketing mix.
  • Pages: 12
  • Words: 3580

“Procter & Gamble: Always Russia”

Now the senior management of the company in Russia is discussing the future strategy of marketing the Always brand in the country, particularly after the realization that decisions on product portfolio, price levels, and brand [...]
  • 1
  • Pages: 6
  • Words: 1726

Protecting Innovations in The BlackBerry Company

In this light, the company has given some guidelines that direct the use of their trademarks. As a result, the use of a similar trademark sets the company at an advantage of using the popularity [...]
  • Subjects: Marketing Project
  • Pages: 5
  • Words: 1385

Online Marketing Challenge

In this case, the Managing director of the hotel needs to understand means of optimizing the internet marketing to improve the performance of the hotel.
  • Pages: 6
  • Words: 1825

Analysis of Pfizer Diversification Strategy

The effectiveness of the firm's diversification strategy has been enhanced by the commitment of the firm's management team in investing in a lean research and development program.
  • Pages: 2
  • Words: 562

Private-Public Sector Partnerships

This is important because when not all the partners understand the organizational structure of the other party, it becomes easy to have cases where one acts in contrary to the principles of the other.
  • Pages: 6
  • Words: 1647

Brand Building for Coca-Cola

The product perspective is one that seeks to indicate that the most attribute of a brand is its ability to meet the expected needs of the consumers.
  • Pages: 6
  • Words: 1797

The Effectiveness of Loyalty Programs

The accents on the advantages in the form of rewards and discounts for customers are the direct way to contribute to the customer loyalty in relation to the definite hotel and increase the company's profits [...]
  • Pages: 7
  • Words: 1927

Branding’ Process and Advantages

Branding is the process of creating a unique image of a product or service by cutting a name for it and in the process engraving it in consumers' minds.
  • Pages: 2
  • Words: 690

Domestic and International Integrated Marketing Campaigns

Emotion approach fosters brand salience that is vital in success process of a particular product. Despite the fact that domestic and international firms adopt emotion in their marketing campaigns, index of manipulation needs to be [...]
  • Pages: 8
  • Words: 2283

Gathering Current Market Information

In addition to utilising online services such as social media in gathering market information, emergence of 'big data' is another trend that presents organisations with an opportunity to maximise their level of profit.
  • Pages: 10
  • Words: 2852

Social Media and NPO’s

The advent of internet and social media has however disrupted this direct engagement and offered NPO's and public sector an opportunity to interact with consumers in a more complex yet influential way.
  • Pages: 4
  • Words: 1170

Marketing via the Mass Media

In well structured societies, adverts can be source of inspiration and motivation to the less fortunate as they look forward to afford the lifestyle portrayed and the end result is a society that appreciates the [...]
  • Pages: 2
  • Words: 572

Strategic Marketing Plan for Tico Mas

With the knowledge on where to market and/or how to do marketing, the next important issue in strategic marketing for Tico Mas is the development of a mechanism for putting marketing strategic plans in place.
  • Pages: 12
  • Words: 3375

Problems with Sports Consumption

As the nature of this study is focusing on the impact of brand sponsorship on the behavior of consumers towards the purchasing of these sponsors, it is necessary to understand few theories and a scaling [...]
  • Subjects: Marketing Project
  • Pages: 8
  • Words: 2234

Alliance Boots Marketing Metrics

However, the availability of customer information over the past few decades has led to the formulation of new metrics that assist managers to develop a comprehensive understanding of individual customer and the value of a [...]
  • Pages: 8
  • Words: 2242

Sustainable Tourism and Market Economy

According to Billington, Carter and Husain Whole Place Development refers to the dynamic process of creating public as well as private spaces by utilizing the input of the stakeholders who are the community to develop [...]
  • Pages: 7
  • Words: 1913

Relevant and Non-Relevant Costs

Cost of purchasing raw materials and opportunity cost will be relevant cost; this is because for the company to produce the printers, it has to incur the cost of purchasing materials needed.
  • Pages: 2
  • Words: 535

Farm Standard Council Case: Cost Allocation

Some costs cannot be classified as either fixed or variable costs and yet they have to be allocated somewhere in the process of allocating costs to different cost centers.
  • Pages: 2
  • Words: 605

Marketing Strategy: Effect of Pricing

Despite the high cost, customers will be kept coming by the quality that the company is able to offer for instance when the company offers a unique products or it is the first one to [...]
  • Pages: 2
  • Words: 564

The Purpose and Features of Marketing Channels

Concerning the distribution aspects of Ralph Lauren it is evident that the distribution channels are intricately correlated to their marketing strategies. The policy has thus proved to be effective and beneficial to the firm's objectives [...]
  • Pages: 2
  • Words: 552

Mobile Marketing: The Hotelier’s Point of View

The following is a review of related literature that would provide information as to the history and current status of mobile marketing in the world today and how it is used in the hotel industry.
  • Pages: 25
  • Words: 6940

Service Experience Diary

This report closely examines the Australian restaurant industry, the emerging trends affecting it, the major players in the industry and how their policies or strategies affect City Grill and the industry at large.
  • Pages: 15
  • Words: 4165

The Effect of Retail Store on Students

Champion et al.highlight that, in a situation of high involvement in the decision making process, there is a high correlation of store image and perspective of the consumer on the quality of the product.
  • Pages: 4
  • Words: 1090

Global Marketing: Disney Theme Parks

Introduction of systems and practices that are inconsistent with the local culture can result in failure of the system, not to mention conflicts between the company and its clients and possibly, the stakeholders at large.
  • Pages: 8
  • Words: 2203

Sustainability of Frito Lay

It has managed to be the market leader in this industry in the US. It is true that this company has faced a number of social problems in the market.
  • Pages: 2
  • Words: 555

Marketing Management in Hong Kong

The living standards of the people of Hong Kong will determine the success of the market. The country currency is one of the strongest in the world where it remains stable against the dollar; it [...]
  • Pages: 10
  • Words: 3146

How Hotels can Benefit from Mobile Marketing?

This research will bring imminence to the questions posed below for the purpose of this research, and give you an idea of the mobile marketing nowadays and a lot of chances that mobile technology presents [...]
  • Pages: 15
  • Words: 4158

Branding in Retail Sector: Marks and Spencer

This rapid growth of the company's services can be attributed to several factors, but since the company has a well established brand, it would be worthwhile to establish if the company's brand played a strategic [...]
  • Pages: 5
  • Words: 1490

The Apple Company Managerial Marketing

Schiller should consider the best practices in order to support the company's brand. The managers can place the company's brand in jeopardy by failing to promote the best business practices.
  • Pages: 3
  • Words: 828

Marketing Plan for Fly360

The company has established strategies that will lead to relative differentiation of the airline from its competitors and also lead to cost savings that will be beneficial to the airline.
  • Pages: 9
  • Words: 2640

Marketing Strategies for Certain Markets

In the modern age of e-marketing, the marketing manager in the new markets could establish a connection element that plays a key role in reaching the target market.
  • Pages: 2
  • Words: 552

The Airline Industry: Airbus

The integration process has resulted in airbus producing the largest airplane with the capacity to carry slightly below 800 passengers at a time that was to provide intense competition to Boeing 787 dream liner (Airbus [...]
  • Pages: 7
  • Words: 2142

Orlando International Airport

The external environment of MCO offers excellent opportunities that could be utilised to guide the performance of the organisation. In order for the management of MCO decide on the best approaches to adopt so that [...]
  • Pages: 8
  • Words: 2316

E-Marketing Plan for an iPhone

The use of the internet in marketing has led to the emergence of the concept of e-marketing, which is an important concept in the modern-day marketing field.
  • Pages: 10
  • Words: 2296

Digital Marketing in the Fashion Industry

Since Jovens Fashion Design is a fashion company that deals with women wear, it shifted and upgraded the quality of its products to match the changes in the fashion market.
  • Pages: 7
  • Words: 2044

eBay Strategic Marketing

The company owes its success to excellent marketing strategies that have enabled it to identify and to satisfy the needs of online buyers and sellers.
  • Pages: 5
  • Words: 1347

Positioning and Differentiation

It is apparent that the reactions of the community with relation to the services offered by the hospital are positive, encouraging and convincing.
  • Pages: 6
  • Words: 1648

Ducati Marketing Department

It is a fact that, marketers have always failed to account for the impact of marketing, and this has caused unrest in this department.
  • Pages: 3
  • Words: 879

Product Launch at Credit Master

This paper gives a brief background of Credit Master Company, looks at the procedure followed in designing a launch plan and gives the SWOT analysis as well as some of the marketing strategies that should [...]
  • Subjects: Marketing Project
  • Pages: 8
  • Words: 3228

Medtronic, Inc. Marketing Plan

In addition, around sixty-six percent of its revenue is generated locally, twenty percent in Europe, ten percent in the pacific Asia and the remaining percentage in the rest of the world.
  • Pages: 5
  • Words: 1452

Interactive Marketing in the Film Industry

The overall goal of interactive marketing in the film industry is to make changes that could result in more attraction with regard to films. Fourth, operationalization is important in interactive marketing so that the number [...]
  • Pages: 2
  • Words: 554

The New York Times Market and Financial Performance

In this regard, the company's new perspective on marketing should refocus in understanding the fundamental concepts of effective management. Using a competent marketing staff to complement the research and development outfit in creating the company's [...]
  • Pages: 3
  • Words: 856

No-Goat Smelling X5 Product

The strengths of the proposed deodorant include being the first in the market. Adopting a First-Mover Strategy, the Airmount Company will position this product as the first of its kind in the market.
  • Pages: 4
  • Words: 1106

Foreign Market Entry Mode: Joint Venture v. Licensing

The company that intends to establish its presence in the foreign market has to strategically assess and select the most appropriate mode of entry that will help in acquiring success in their foreign operations.
  • Pages: 4
  • Words: 892

Collaboration Technology and Innovation

Apart from the chemical and scientific achievements, the automotive industry has also adopted state-of-the-art infotainment systems that are likely to bring customers to the edge of modern technologies in communication and entertainment.
  • Pages: 7
  • Words: 2002

Luxury Wine Industry in the US

The factors that account for the success of Russian River Ranches in the luxury wine market include the following. The brand personality of Russian River Ranches reflects the attributes that customers in the luxury wine [...]
  • Pages: 10
  • Words: 2752

Rob and Pablo Experiential Marketing

This process is called an experiencescape which can be described as the creation of an environment that creates an experience beyond that of the mere buying of goods, rather, it is a type of marketing [...]
  • Pages: 9
  • Words: 2539

Global Marketing’s Legal Conflicts

Global marketers should consult the relevant business bureau in every nation they wish to introduce their products or services, so as to be fair to the other traders.
  • Pages: 2
  • Words: 663

Brand and Product Management: Ireland and Italy

Properly designed brand strategy for product management of Ireland and Italy as ideal tourism destinations facilitated the success and sustainability in restoring confidence in the industries by the end of the year 2012.
  • Subjects: Marketing Project
  • Pages: 10
  • Words: 2572

Developing an Effective Sales Force

Therefore, training of the sales force is the key to building an effective sales force, and it involves the change of tact whereby the sales team is either trained while on the job or while [...]
  • Pages: 2
  • Words: 581

Managing a Retailer’s Finances

Selection of merchandise source The selection of a merchandise source determines the cost of the inventory, and the profit margins for the retailer.
  • Pages: 7
  • Words: 1978

Marketing Communication at Benetton and Yeo Valley Companies

However, the management of the company realised that the consumers were unaware of the organic products among other brands. The strategies were meant for changing the viewpoints of the consumers on the products of the [...]
  • Subjects: Marketing Communication
  • Pages: 11
  • Words: 3011

Satellite Dishes Company Marketing Process

There is a growing need for communication and these products are in high demand in the entire world. The company should target customers in developing countries as a strategy of accessing more potential markets.
  • Pages: 2
  • Words: 562

Developing a Growth Plan for a Restaurant

One of the core aspects that need to be considered is that it currently has an enormous potential to become one of the leading companies in this market, and it is going to be discussed [...]
  • Pages: 11
  • Words: 3097

Green Energy Brand Strategy

The utility theory assumes that consumers are the ultimate decision-makers on the consumption of certain products, based on the perceptions of their available income resources and the perceived efficiency of the product.
  • Pages: 15
  • Words: 4223

Product Innovation and Management

The first theory that best describes the success of the Intel Corporation and its success story in the development and marketing of the Intel Core I 7-5000 series processor is the 4Cs marketing theory.
  • Subjects: Marketing Project
  • Pages: 10
  • Words: 2843

LG Mobile Teen Texting Campaign

The strategies will motivate teens to be conscious when texting and at the same time promote LG as a socially responsible company.
  • Pages: 2
  • Words: 584

Price and Quality Perception Relationship

It is evident that the presence of other quality inferences such as product information reduces the extent to which the price influences the quality perceptions of consumers. Advertising is an important inference that consumers utilize [...]
  • Pages: 3
  • Words: 913

A Marketing Plan for Rental Community Gardens

In line with the objectives, a unified digital strategy will be adopted to create awareness and encourage the target segment to be involved in the community garden program.
  • Pages: 9
  • Words: 2587

Small and Medium-Size Enterprises’ IT Solutions

In pursuing the topic of this paper, the critical section offers explanations of the findings to link them to theory and provide the reader with a basis for understanding the overall impact of the technologies [...]
  • Pages: 2
  • Words: 3632

Beer Market Trends in the UK

However, the consumption started to decline in 2006 because of the new taxation laws and the global financial crisis of 2007/2008. Majority of the beer consumers in the UK are very conservative and loyal to [...]
  • Pages: 5
  • Words: 1374

Stages in Designing New Clothes

However, when the templates are mixed creatively and according to the needs of the target customers, the firm is assured of getting a unique and new design in the industry.
  • Pages: 4
  • Words: 1160

Market Auditing and Planning in Accor Group

For instance, the company can use this tool to identify the conditions in the market and the viability of expanding its luxury hotels in specific market locations that the company may consider now or in [...]
  • Subjects: Financial Marketing
  • Pages: 9
  • Words: 2510

Marketing Audit: Mediafire.com Company

In calculating the unit cost of the online products retailed by the Mediafire.com, the company applies the Conjoint Analysis, which is a marketing research tool that is used to determine attributes of each product and [...]
  • Pages: 10
  • Words: 2732

Evaluation of a Supermarket of Organic Products

Identification of Key Partners The key partners will comprise the manager who will be the owner since the business will be under sole proprietorship and staff who will run the operations.
  • Pages: 9
  • Words: 2522