Marketing Essay Examples and Topics. Page 22

3,123 samples

Marketing Strategies for Certain Markets

In the modern age of e-marketing, the marketing manager in the new markets could establish a connection element that plays a key role in reaching the target market.
  • Pages: 2
  • Words: 552

Orlando International Airport

The external environment of MCO offers excellent opportunities that could be utilised to guide the performance of the organisation. In order for the management of MCO decide on the best approaches to adopt so that [...]
  • Pages: 8
  • Words: 2316

E-Marketing Plan for an iPhone

The use of the internet in marketing has led to the emergence of the concept of e-marketing, which is an important concept in the modern-day marketing field.
  • Pages: 10
  • Words: 2866

Digital Marketing in the Fashion Industry

Since Jovens Fashion Design is a fashion company that deals with women wear, it shifted and upgraded the quality of its products to match the changes in the fashion market.
  • Pages: 7
  • Words: 2044

eBay Strategic Marketing

The company owes its success to excellent marketing strategies that have enabled it to identify and to satisfy the needs of online buyers and sellers.
  • Pages: 5
  • Words: 1347

Positioning and Differentiation

It is apparent that the reactions of the community with relation to the services offered by the hospital are positive, encouraging and convincing.
  • Pages: 6
  • Words: 1648

Ducati Marketing Department

It is a fact that, marketers have always failed to account for the impact of marketing, and this has caused unrest in this department.
  • Pages: 3
  • Words: 879

Product Launch at Credit Master

This paper gives a brief background of Credit Master Company, looks at the procedure followed in designing a launch plan and gives the SWOT analysis as well as some of the marketing strategies that should [...]
  • Subjects: Marketing Project
  • Pages: 12
  • Words: 3228

Medtronic, Inc. Marketing Plan

In addition, around sixty-six percent of its revenue is generated locally, twenty percent in Europe, ten percent in the pacific Asia and the remaining percentage in the rest of the world.
  • Pages: 5
  • Words: 1452

Interactive Marketing in the Film Industry

The overall goal of interactive marketing in the film industry is to make changes that could result in more attraction with regard to films. Fourth, operationalization is important in interactive marketing so that the number [...]
  • Pages: 2
  • Words: 554

The New York Times Market and Financial Performance

In this regard, the company's new perspective on marketing should refocus in understanding the fundamental concepts of effective management. Using a competent marketing staff to complement the research and development outfit in creating the company's [...]
  • Pages: 3
  • Words: 856

No-Goat Smelling X5 Product

The strengths of the proposed deodorant include being the first in the market. Adopting a First-Mover Strategy, the Airmount Company will position this product as the first of its kind in the market.
  • Pages: 4
  • Words: 1106

Collaboration Technology and Innovation

Apart from the chemical and scientific achievements, the automotive industry has also adopted state-of-the-art infotainment systems that are likely to bring customers to the edge of modern technologies in communication and entertainment.
  • Pages: 7
  • Words: 2002

Rob and Pablo Experiential Marketing

This process is called an experiencescape which can be described as the creation of an environment that creates an experience beyond that of the mere buying of goods, rather, it is a type of marketing [...]
  • Pages: 9
  • Words: 2539

Volkswagen: International Marketing in China and the UK

The target group has a peculiar buying motive for the Volkswagen Polo product since the company incorporated the aspects of green living in this automobile model that rhyme with the conservative culture of the Chinese.
  • Subjects: Marketing Project
  • Pages: 13
  • Words: 3665

Global Marketing’s Legal Conflicts

Global marketers should consult the relevant business bureau in every nation they wish to introduce their products or services, so as to be fair to the other traders.
  • Pages: 2
  • Words: 663

Brand and Product Management: Ireland and Italy

Properly designed brand strategy for product management of Ireland and Italy as ideal tourism destinations facilitated the success and sustainability in restoring confidence in the industries by the end of the year 2012.
  • Subjects: Marketing Project
  • Pages: 10
  • Words: 2572

Managing a Retailer’s Finances

Selection of merchandise source The selection of a merchandise source determines the cost of the inventory, and the profit margins for the retailer.
  • Pages: 7
  • Words: 1978

Marketing Communication at Benetton and Yeo Valley Companies

However, the management of the company realised that the consumers were unaware of the organic products among other brands. The strategies were meant for changing the viewpoints of the consumers on the products of the [...]
  • Subjects: Marketing Communication
  • Pages: 11
  • Words: 3011

Satellite Dishes Company Marketing Process

There is a growing need for communication and these products are in high demand in the entire world. The company should target customers in developing countries as a strategy of accessing more potential markets.
  • Pages: 2
  • Words: 562

Green Energy Brand Strategy

The utility theory assumes that consumers are the ultimate decision-makers on the consumption of certain products, based on the perceptions of their available income resources and the perceived efficiency of the product.
  • Pages: 15
  • Words: 4223

Product Innovation and Management

The first theory that best describes the success of the Intel Corporation and its success story in the development and marketing of the Intel Core I 7-5000 series processor is the 4Cs marketing theory.
  • Subjects: Marketing Project
  • Pages: 10
  • Words: 2843

LG Mobile Teen Texting Campaign

The strategies will motivate teens to be conscious when texting and at the same time promote LG as a socially responsible company.
  • Pages: 2
  • Words: 584

Price and Quality Perception Relationship

It is evident that the presence of other quality inferences such as product information reduces the extent to which the price influences the quality perceptions of consumers. Advertising is an important inference that consumers utilize [...]
  • Pages: 3
  • Words: 913

A Marketing Plan for Rental Community Gardens

In line with the objectives, a unified digital strategy will be adopted to create awareness and encourage the target segment to be involved in the community garden program.
  • Pages: 9
  • Words: 2587

Beer Market Trends in the UK

However, the consumption started to decline in 2006 because of the new taxation laws and the global financial crisis of 2007/2008. Majority of the beer consumers in the UK are very conservative and loyal to [...]
  • Pages: 5
  • Words: 1374

Stages in Designing New Clothes

However, when the templates are mixed creatively and according to the needs of the target customers, the firm is assured of getting a unique and new design in the industry.
  • Pages: 4
  • Words: 1160

Market Auditing and Planning in Accor Group

For instance, the company can use this tool to identify the conditions in the market and the viability of expanding its luxury hotels in specific market locations that the company may consider now or in [...]
  • Subjects: Financial Marketing
  • Pages: 9
  • Words: 2510

Marketing Audit: Mediafire.com Company

In calculating the unit cost of the online products retailed by the Mediafire.com, the company applies the Conjoint Analysis, which is a marketing research tool that is used to determine attributes of each product and [...]
  • Pages: 10
  • Words: 2732

Kraft Coffee Pod Launch

The above challenge arises from the fact that Herzog is not in a position to determine the best and most effective pricing model for retail and wholesale products in markets located outside the United Sates.
  • Pages: 2
  • Words: 561

Evaluation of a Supermarket of Organic Products

Identification of Key Partners The key partners will comprise the manager who will be the owner since the business will be under sole proprietorship and staff who will run the operations.
  • Pages: 9
  • Words: 2522

BASF in China, the Marketing of Styropor

The products made by BASF were of premium quality and had a high price tag compared to substitute products available in the market at the time, despite the low demand.
  • Pages: 5
  • Words: 1429

Marketing Principles at Tip-Top Accessories

Given the proclivity of the business environment to lean towards the conception of assimilation of knowledge, market strategists have to expand their scope to meet the growing demands in the market to keep the business [...]
  • Pages: 11
  • Words: 3136

Essentials of Service Marketing

The choice of the concepts is dependent on the product under sale and the organizational objectives. The company adheres to selling and product marketing concepts of promotion as it focuses on the product's quality and [...]
  • Pages: 2
  • Words: 665

Company’s CSR Initiatives Relation to Employee Retention

The research questions that this research will address include the extent to which companies involve their employees in CSR initiatives, how involvement of employees in CSR activities affect their decision to stay, and the extent [...]
  • Pages: 7
  • Words: 2063

Route-to-Market Methods and Strategies

With these considerations, it is important to examine the available options for the MS Technologies Limited and determine the RTM options that will fit the company's products, size and industry in the target markets.
  • Pages: 12
  • Words: 3438

A New “Joe” On the Block

In this context, Joe must consider three factors that include assessing the reliance of the previous research, requirements of a primary research and reliability of both secondary and primary research methods. The objective of the [...]
  • Pages: 2
  • Words: 597

The Case of Mekanism in Engineering Viral Marketing

The main point is that through the chart representation of the sample campaigns, which it conducted on numerous multinational corporations between 2007 and 2010, the company realized the importance of targeting to ensure evenness in [...]
  • Pages: 4
  • Words: 1224

Brand Extensions for Companies

First, consumer loyalty to the parent brand helps a business to predict the level of acceptability that their products are likely to receive.
  • Pages: 2
  • Words: 617

Consumer Needs for the Banana Puree in the UAE

The cost of the product will be reasonable to capture a sizeable market in the UAE. The information will be used to compare the product with those of competitors in the market environment.
  • Pages: 6
  • Words: 1725

Marketing Plan for a Sports Drink

In order to design effective marketing strategies or plan for the above product, it is crucial to take into account the desired company's goals, available resources and capacity of the firm to meet the demand [...]
  • Pages: 3
  • Words: 932

Effectiveness of Complete Care Division

The research will aim at providing informed solutions to the problems highlighted, explore the truancy of the stated problems in regard to the business activities, and assess the possibility of refining the established routines.
  • Pages: 4
  • Words: 1179

Flydubai Competitiveness

Thus, the demand for flights is expected to increase as the popularity of LCCs increases in Asia and the Middle East.
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  • Pages: 11
  • Words: 3055

New Product Development: Stew Leonard’s

In order to improve the ability of the new product to provide customers with the needed energy within a short duration after consumption, it is imperative for the firm to ensure that the snack product [...]
  • Pages: 7
  • Words: 1953

Limit and Stop Orders

On the other hand, a higher price or the sell limit order price is the only one applicable when implementing a sell limit order.
  • Pages: 3
  • Words: 885

Yorktown Technologies

The firm requires a powerful marketing strategy in order to get the best outcomes. The company should also use online marketing in order to attract more customers.
  • Pages: 2
  • Words: 589

Mobile and Wearable Devices Industry

In the wake of the expanding mobile and wearable devices industry, some companies such as the Motorola Mobility Holdings Inc.have failed to meet the needs of consumers.
  • Pages: 4
  • Words: 1110

Entertainment Industry in India

It goes without saying that one of the most prospering industries in the Indian business world is the sphere of hotel business and entertainment.
  • Pages: 2
  • Words: 604

World’s Expo 2020 in Dubai

The next expo will be facilitated in the year 2020 in Dubai after the latter won the bid. Although real estate market will be one of the beneficiaries of Expo 2020, the hospitality industry is [...]
  • Pages: 2
  • Words: 567

Evaluation of World Markets

The competition for market share is not as stiff as it is in other markets because India is an emerging market; hence, the British company in question has the ability to develop a successful company [...]
  • Pages: 8
  • Words: 2310

Good Hotel: Doing Good, Doing Well?

The managers at the hotel also use the best ideas and practices in order to support its immediate community. The first alternative is continuing the good concept of the hotel.
  • Pages: 3
  • Words: 950

Odd and Even Pricing

The effectiveness of odd-end pricing arises from the view that this pricing strategy is effective in communicating a positive image regarding the price of the product to consumers.
  • Pages: 7
  • Words: 1949

Mobile Social Media Marketing

The advancements in the service sector, therefore, have occasioned the increased attention to the modern implementation of the mobile social constructs as better ways for companies to develop and enhance the global marketing trends.
  • Pages: 7
  • Words: 1985

Marketing Design and Innovation: Smart TV’s

The marketing team of Samsung has been coordinating closely with the production unit to ensure that the design, colour, shape, and functionality of the product meet the needs of the market.
  • Subjects: Financial Marketing
  • Pages: 17
  • Words: 4807

Pepsi’s Advertising Campaign

The advertising campaign does not consider the best strategies in order to differentiate its product from the competition. The company uses the best distribution networks and campaigns in order to promote the product.
  • Pages: 2
  • Words: 586

Marketing System as a Product Intake and Retention

Marketing system communication is comprised of the elements which are proactive in increasing product visibility and sustainable communication It is imperative for businesses to establish the link between product performance and the natures of a [...]
  • Pages: 5
  • Words: 1428

Online Marketing of Heritage Visitor Attractions in Malta

Therefore, the specific objectives of this research will be: To conduct a comprehensive review of existing literature in relation to the online marketing of heritage visitor attractions To identify the current supply and demand for [...]
  • Pages: 15
  • Words: 3910

“How to Fight a Price War” by Rao et al

In their critical discussion, Rao et al outline the strategies that managers may want to use to fight the price war as follows: taking inventory by understanding the causes and characteristics of the price war [...]
  • Pages: 2
  • Words: 594

Pricing Strategies in International Markets

The price of a product takes into account the cost of producing the item, the cost involved in providing the item to the customer and the amount expected in profit to avoid being eliminated from [...]
  • Pages: 7
  • Words: 2159

A New Organic Chocolate in the Market

In case of the Countline Healthy Chocolate Bars, socio-cultural factors would have a great influence on the business, and the marketer would make sure that the contents of the product do not contain anything that [...]
  • Pages: 6
  • Words: 1655

History of Gastronomia Exhibition

At the center of the stakeholders' profile is MCH Group AG, the organizers of the successful event. Expo Beaulieu, the venue for the event belongs to the group.
  • Pages: 7
  • Words: 2011

Marketing Business Plan

The organization's strategy will thus be tailored in such a way so as to offer the needed services to the mass market. This will enhance the ability of the organization to extend its operations to [...]
  • Pages: 8
  • Words: 2270

Explanation of Marketing Campaigns

The plan should be able to deliver the objectives of the institution and improve performance. This is due to the techniques cost implications that exceed the cost of internet and TV advertisement programs.
  • Pages: 4
  • Words: 1178

The Preston City Marketing Feasibility

In particular, Preston Outdoors has a high growth potential due to the high number of people going for hunting and fishing activities.
  • Subjects: Financial Marketing
  • Pages: 2
  • Words: 553

Hospitality Service in Asia

Current announcements from Hilton Hotels and resorts show their strong commitment to grow aggressively in the Asia Pacific region and redevelopment of their hospitality brands across the globe.
  • Pages: 3
  • Words: 453

Management Skills and Entrepreneurship

The assets that the company intends to acquire and own include tools used for the moulding of the metallic jewellery, engraving tools, brushes, cameras, protective clothing, land for setting up the business, and a warehouse [...]
  • Pages: 18
  • Words: 4174

Global Business Study – The Hofstede Study

Therefore the problems that Azure Sky Tea will face in its endeavor to expand business are as follows: The differences in the core culture between the national cultures The difference between the corporate culture induced [...]
  • Pages: 5
  • Words: 1441

Asian Brands and Identity

The main challenge of branding managers is to try and make the brand as strong as possible so as to get a large share of the market.
  • Pages: 3
  • Words: 890

Iconic Brands and Materiality: Lenovo

This discussion of iconic brands partly confirms Daniel Miller's theory of materiality, especially the belief that goods or products are closely tied to a person's social relations and self-expression. The most up-to-date products of Lenovo [...]
  • Pages: 3
  • Words: 834

Postmodernism Characteristics in Trafford Centre

De-differentiation is used in the shops to make products of a particular firm look completely unique. Hyper-reality and de-differentiation are used in the shopping centre to change the outlook of products or to make counterfeit [...]
  • Pages: 3
  • Words: 952

Australia’s Leading Supermarkets: Milk Price War

That is, price war leads to the reduction of prices that increases accessibility of products to the consumers hence increasing the consumers' demand for the commodity goods.
  • Subjects: Financial Marketing
  • Pages: 2
  • Words: 894

Customer Oriented Marketing Strategy

It was one of the first companies to develop the concept of the home personal computer, pioneered the development of the modern-day checkout line through the creation of the laser scanner, is the primary manufacturer [...]
  • Pages: 7
  • Words: 1954

Individual Marketing Plan – Iclassic

The market niche position will be applied to develop quality products with desired features that can meet the needs and wants of the consumers in the market.
  • Subjects: Financial Marketing
  • Pages: 9
  • Words: 2617

iSporty LR Decision Analysis

From the marketing plan, the organisation was able to increase the level of sales in the low-end household and companies segment.
  • Pages: 3
  • Words: 741

iClassic Marketing and Decisions

The difference between planned and actual market share for our product as shown in the statement of the company indicates that our marketing strategy is not effective in the household segment.
  • Pages: 3
  • Words: 651

Apple Inc. Smartphones Strategic Marketing Plan

Within the market segment, the objectives of the marketing mix includes To ensure sales increase by 40% To ensure increase in the sales margin by more than 20% To ensure increase in the total Smartphones [...]
  • Pages: 7
  • Words: 2011

Market Research and Value Conflict

The other component of the values and conflict is the hostile characteristic of communication between Emily and the firm. Emily should seek help for the challenges she encounters in conducting the primary research from her [...]
  • Pages: 3
  • Words: 873

Retail Marketing of Best Buy

Most of the existing and emerging retailers are venturing into the technology field to offer computing products so as to take advantage of the advancement in technology. That is, the company stands the chance to [...]
  • Subjects: Financial Marketing
  • Pages: 4
  • Words: 1223

Branding and Marketing Positioning

Identification of the rivals, their moves and trends helps in the establishment of suitable strategies to compete in the market. The challenger normally expands its market share by attacking the market leader and other rivals [...]
  • Pages: 2
  • Words: 639

Kraft Foods’ Diverse Brand Portfolio

Moreover, Kraft Foods is willing to increase the number of low-end brands that are necessary for increasing the customer base of this organization. This is one of the limitations that should be considered.
  • Pages: 2
  • Words: 558

David Jones Limited: Strategic Plan

One of the factors leading to the increased expenditure is the increased number of employees currently working at the company. There is a strong belief that the consumer market for the fashion apparel appeals to [...]
  • Pages: 3
  • Words: 899

Wal-Mart’s Organizational Strategies

Over the years, the firm has managed to enter and position itself in the international market. Wal-Mart's international market expansion effort will be subject to differences in national and organizational culture between the US and [...]
  • Pages: 6
  • Words: 1752

Melbourne Football Club Marketing Analysis

Members and supporters of the players want to see an overhaul of the operation and management of the Club. Rationale The Demons need to rebuild their brand by making changes to the club and marketing [...]
  • Pages: 15
  • Words: 4164

Biblical Principles and Marketing Management

Therefore, one can say that the ideas expressed in the Bible can help people working as marketing managers. Apart from that, the work of marketing managers is impossible without the ability to overcome failures and [...]
  • Pages: 2
  • Words: 509

Financial Analysis: The Clipboard Tablet Co.

Variable Costs = $348,939,108 - $166,000,000 = $182,939,108 In the year 2012; 1,859,855 X5 units were sold and using this analysis we need to find out the break-even point.
  • Pages: 4
  • Words: 1195

Netflix Internet Marketing

The users assist Netflix in marketing the company to other potential users of the service. Netflix uses the numerous capabilities of the internet to market its services.
  • Pages: 2
  • Words: 573

Marketing Strategy: Malaysian Airlines System

The motive of the integration is to liberalize the air travel industry in order to infuse greater productivity, as well as influence flexibility for the member states' airlines.
  • Pages: 10
  • Words: 2818

Haier’s Expansion to North European Markets

External analysis of Finland shows that the country offers a favorable business environment as a new market for Haier. Finland is not a closed economy; it's a member of the Eurozone and has bilateral relations [...]
  • Pages: 2
  • Words: 633