Beavis and Butt-head

Introduction The role of television is crucial for many reasons: people get access to a new source of information and decide to follow or argue the practices showed. Pfefferman (2013) admit that there are no new lessons or facts, just new faces that make people treat the same things in a different way. Some ethical […]

Social Media and Social Relations

Introduction This paper is aimed at discussing the ways in which social media are contributing to changing social relations. This issue can be illustrated by examining profound transformations that were brought by new technologies, especially Web 2.0. For instance, it is necessary to mention that currently people representing different social classes, religious groups, or cultures […]

Using Facebook for Multinational Cosmetics Companies

An Audience Study on the Effectiveness of Using Facebook for Multinational Cosmetics Companies to Target Local Emirati Females Living in Dubai. Introduction Research question and sub-questions Social media influence many aspects of the people’s life, including the persons’ purchasing behavior. In this context, it is important to conduct a research on the role of Facebook […]

MySpace Overview

Introduction The social media has experienced a massive growth in the recent past. According to Ryan (2011, p. 78), when it started out through social sites like MySpace, many people dismissed it as a platform for gossips that had no serious future in the world of communication. However, this is no longer the case. The […]

Carolina Pad and Bloggers

Abstract April Whitlock received emails from bloggers requesting cash payments for product reviews. She was not sure about the bloggers’ quality and professionalism but found the deal to be very cheap compared to professional journalists and advertisement companies. Whereas she did not find a reason to pay for reviews, she recognized a longstanding relationship with […]

“Web site credibility: Why do people believe what they believe?” by Marie Iding, Martha Crosby, Brent Auernheimer and Barbara Klemm

The Internet has already entered the life of people. Having a great amount of different information, it supplies people with knowledge in different spheres. It is not necessary nowadays to go to the library or to look for some information in books. The only thing people should do is to type a question and wait […]

Forbidden and Dangerous Information Technology

Introduction Due to the dynamic pace with which technology keeps popping up in the information and communication sector, developing codes of conduct for regulating ethics in the industry continues to face a difficult task. Markedly, the moral codes of conduct help in regulating the culture of information dissemination and sharing. The moral codes play a […]

Print Media versus Digital

Introduction The rapidly growing business world that technology seems to renovate each subsequent day is experiencing changes in business trends, especially in the marketing where consumer preferences have transformed accordingly (Jones, Pentecost, & Requena 2005). Among others, the global graphic industry seems to experience unprecedented changes since the emergence of modern computer and phone technologies […]

Social Media

Social media platforms over the internet have potentially profound effects on the creation of social identity of modern generation. Identity refers to a socially constructed attribute of self-concept as it is represented to the outside world. The formation or construction of identity is a unique practice in everybody’s life, since it is one of the […]

The Role of Social Media

Introduction Social media is becoming a major force in the world of business. Human beings have created social networks to exchange ideas, views, concepts, and information (Bradley & McDonald 2013). Social media increases the level of interaction among individuals in many societies. Social media platforms ensure communities, organisations, and individuals create and share user-generated ideas […]

Social Media Strategy – eTourism

The notions and principles of eTourism and e-commerce become closely connected while referring to the use of social media platforms for different marketing projects. The effectively developed social media strategy provides the framework for completing the project’s goals with the help of social media platforms. The social media strategy report on virtual tourism includes the […]

Observance, Privacy and Law

It is important for social media users to realize that social networks are not fully concerned with the probability of misuse of their personal information. Social media sites release personal information to the market without the permission of users. They use the personal information of their customers without their consent, which is illegal as stipulated […]

Television in Emirati Culture

Introduction Among the GCC countries, the UAE is the pioneer to safeguard the national interest with forward looking strategy to preserving natural resources for the future generation; their ancestors dealt with great wisdom and invested their early efforts and resources for reorganizing the nation in order to make benefited the Emirati citizens to sharing the […]

The Particular Features of the Media Control and Regulation in Japan and South Korea

The mass media are important and influential aspects of the modern social life in all the developed countries. The number of publications, newspapers, television channels, and the Internet news resources is constantly increasing. In spite of the fact that a lot of mass media are privately owned, the role of the governments in the development […]

Hacktivism in Mass Media

Introduction The development of information technologies gave rise to a new form of protest, called hacktivism. Overall, this term can be described as a non-violent use of digital tools in order to promote certain political ends or express disagreement with the policies of the government or governments (Hampson 514). It can take such forms as […]

The Future of Social Media

Social media has changed the manner in which individuals interact with each other. Prior to the 21st century, the most common means through which people would communicate to each other was through sending of letters. Telephones were also the preferred means through which people would communicate instantly over a long distance. Consequently, people used to […]

Changes in Social Media

Introduction With the rapid change in the digital economy observed in the last century specifically in the last decade, the future only looks brighter for this area. The last decade has seen various developments in the way people keep in touch. This move has mainly brought into shape what is popularly regarded as social media. […]

Censorship of Social Networking Sites in Developing Countries

Introduction Social networks have become powerful tools in the lives of many people in third world countries. Social media sites are where people go to acquire knowledge and ideas from other individuals. People use them as platforms through which they communicate with their relatives and friends. Social media sites are relatively cheap means of communication […]

Internet Filtering

Many people fear the idea of filtering for the fact that it can be used to withhold vital information necessary for gauging the accountability of governments. However, that is not the case, since filtering the internet helps in harboring criminal activities. This is because security is important to everyone and every government has the responsibility […]

Does Exposure to Media Violence Promote Aggressive Behavior?

Introduction One of the major changes that have been prominent in the social environment is the satiety of the mass media. Proponents believe that ferocious television programs are promoting violence in the society whilst the opponents claim that media violence only instigates excitement, thus making youngsters more dynamic. This paper analyzes the impact of media […]

Social Media

Introduction Advancement in technology has provided an opportunity for the development of new forms of technologies. Social media, which has become a reality through the employment of technology, is a term used to refer to various internet networks that allow people to interact, as well as share ideas and opinions in different remote locations. Examples […]

Positive Effects of Television on the way People Understand Themselves

Television helps in building child cognition. Several studies have assessed children’s programs such as Sesame Street. All these studies find that young children who view Sesame Street often have more developed cognition in identifying shapes, numbers and letter than those who do not view the program (Fisch 2004). Besides, these children do extremely well in […]

People’s Responsibility in the Social Media World and its effects on the Reputation

Abstract Social media has developed to become one of the largest and popular platforms in the cyber world. However, this rapid growth has brought many challenges on the use of the social media platforms. This is because social media portrays users and their characters over the internet. This allows for sharing of many aspects of […]

Cyber Terrorism

Introduction This research paper will discuss cyber terrorism, how it is created, the threats it poses in the society, and the best ways internet users can avoid it. This paper will also include some of the most famous cyber terrorism attacks. Terrorism refers to the calculated use of violence against civilians in order to attain […]

Pragmatics in Political News

Introduction Media is one of the most powerful political tool that has been used by various political groupings to pass distorted information to the unsuspecting audience. According to Locher and Graham (2010), media has the role of educating, informing, and entertaining the public. This scholar notes that media has done well on its role of […]

Violence in the Media

Introduction Exposing children to aggression in the mass media predisposes them to aggressive behavior. Research shows that this observation emanates from physiological, psychological and situational variables. In order to show that there is a positive correlation between observance of violence in the mass media and aggression in children, one must back the above-mentioned variables with […]

Social media networks

Introduction Social media networks have greatly influenced political communication in modern society. Its impact on political activities and governance is especially profound. In the book, the Internet Imaginaire, Patrice Flichy says the development of the internet (social media) is among the most revolutionary processes in modern society (more specifically because the internet has become a […]

Instagram vs. Blogs on Celebrities’ E-WOM and Purchases

Blog is short for weblog, a term that came into use in the early years of the twenty-first century. Weblogs refer to specific pieces of information posted online by individuals wishing to share their thoughts, experiences, and concerns with others. The phenomenon of blogging changed the way consumers receive information updates. Blogs are usually the […]

Two Step Flow of Information: Facebook

Introduction Essentially, the two step theory suggests that dissemination of information takes place in two stages. In this light, the theory contends that the social structure comprises of the opinion leaders and the general public. According to the theory, the opinion leaders are the people who get first hand information about the eventualities that take […]

Social Media Data Analysis

Web 2.0 refers to all the major technologies that allow people to create and share online information. The method is ideal as companies and people do not have to create websites. The main communication methods used include blogs, wikis, tweets and social media. An organization can retrieve a lot of information from these sites. Blog […]

News Stories Analytics

Newspapers are a means through which information is conveyed to the reader. However, there are different facets that are involved while conveying messages to the reader. The Washington Post is an example of a newspaper which will be used in this context for analysis with regard to “Philadelphia Escalated its Conflict with an Anarchist Group”. […]

Which Media do You Trust to Give You Accurate Truthful Unbiased Current Affair?

Background The term media generally refers to the different ways of communication. Written sources were the earliest forms of mass communication. Many forms of media are employed to deliver messages to the masses and the notable among them are the magazines, newspaper, radio, television, video, internet and mobile phones. The radio, T.V. and video came […]

Media Convergence

Media convergence is more than the coming together of media platforms (Dominick, 2009). Media convergence can also be understood in the context of collaboration. For example, the Internet does not undermine the capability of news bureaus. But on the contrary the successful integration of Information Technology and conventional forms of mass media communication can produce […]

Media and Intimacy

The fast pace of the contemporary world Many people now admit that it is really difficult to form and maintain relationships in the contemporary world as the pace of the contemporary life is too rapid. Some claim that the development of technology can help people to start and maintain relationships. For instance, many people rely […]

How podcasts differ from radio

Radio is form of mass-communication, which uses one-way wireless signal transmission technology to send audio recordings to a particular audience. The first radio station came into being in 1916 in Pennsylvania. In the period that radio has been in existence, it has become an avenue for sharing educational and entertainment content. This includes news, sports, […]

The Impact and Effect of Social Media on a Brand, its Image and Reputation

Executive Summary Social media is one of the most important instruments for the generation of the brand image and higher revenues. Nonetheless, it is apparent that not of the companies pay significant attention to the social media campaigns, as it still remains a novelty. The primary goal of this study is to underline the importance […]

New Social Media Marketing Tools

Social media marketing involves a process that focuses on creating specialized programs and websites that attract customers. A corporate message that is spread through these tools also encourages online users to share this content with their social networks. Social media is regarded as a platform that provides an access to internet content and ensures close […]

Social Media

It is evident that social media has negative and positive impacts on the lives of many people. MySpace, Facebook, Twitter and other social media networks have brought changes to the communication industry. This can be attributed to advanced technology and innovation. Equally, many people are conducting research with an aim of contributing to social media. […]

Social Media as a Way to Capture the Present-Day Reality

Introduction: When Social Media Offers More than One Can Consume In the modern world, when social media has become an integral part of people’s lives, it seems practically impossible to imagine the humankind without the blogosphere, the existing social networks which can be considered another place for people to discuss and evaluate current events. However, […]