Marketing Essay Examples and Topics

The components of the facilitating services in the Flower of Service chart include information, billing, payment, and order-taking. Borrowed from the nomenclature of a typical flower, the Flower of Service concept summarized the interaction between [...]

In McDonald's annual reports of the year 2010, the Vice Chairman and CEO, Jim Skinner states that the company started to create its brand and strength throughout the globe.

This paper identifies, describes, and assesses the Nicosia Model and the Engel-Blackwell-Miniard Model of consumer decision making to determine how they contribute to the development and marketing of successful products and services.

This paper focuses on the kind of market structure that Nike, Inc.belongs to, the price elasticity of its demands, the price elasticity of its products, the company's closest competitors, the substitutes or subsidiaries of Nike, [...]

Personal selling - This is the oral presentation of a product or service to a potential buyer with the aim of persuading him/her to buying the product or service.

In marketing, SWOT analysis is used to create a comprehensive marketing strategy that utilizes the strengths of the company to advantage of the outside opportunities while masking the weaknesses and controlling for threats.

Marketing strategy development This stage entails formulating a marketing strategy that will be used in the process of introducing the product to the market.

These forces include the following; the nature and intensity of the competition in the industry, the bargaining power of suppliers, the buying power of consumers, the threat posed by substitute products and finally the threat [...]

At the moment, it is estimated that Nike holds a global market share of close to 40%. The phenomenal success of Nike is attributed to good product designing and awesome marketing.

The market conditions determine the type of market structure and pricing criteria to be used in a particular firm. Ellickson, Misra and Nair also define a market structure as the number of firms in a [...]

Give an overview of the history of profession marketing over the last 100 years and the changes that may have occurred in the profession as well as their impact on the role of the profession.

For example, the adoption of the 'swoosh' as the firm's trademark has made Nike one of the widely recognized companies in the world.

In the Uppsala model, a firm starts to invest in a few nearby countries, which in the case of IKEA, are countries in Europe.

Apple experts operating in the field of distribution management understood that the channels of promotion of iPhone products should be strikingly different from those used for the promotion of existing products such as Mac or [...]

Today, M&S is one of the leaders in the global retail market of clothing and accessories for the whole family. Moreover, due to various external circumstances caused by the COVID-19 pandemic, the company decided to [...]

Another proof that influencer marketing is an important topic to study is the fact that many regulators in the United States, Europe, and other parts of the world created policies of ethical marketing that guide [...]

The proposal is part of a larger marketing plan to expand the company's North American business, given that its operations are mostly domiciled in the United Kingdom and Europe.

Victoria's secret is one of the most popular and exclusive brand of lingerie, fragrances and beauty products in United States, Canada and other countries.

One of the most important tasks is to convey messages to the target audience about the commitment of the company to give the opportunity to taste ice cream without bothering the tension of obesity; thus, [...]

There are two directions of integrated marketing communication tools which are used by the Coca-Cola Company, the first one is the creation of a positive image of the brand and the second on is "to [...]

In addition, the firm needs to understand issues related to the quality of service it offers that need to be improved to help it attain its objectives in the industry.

It is through marketing that everyone in the organization gets to learn about the nature of the customers and the market that they are dealing with.

This segment consists of women who are mostly seeking to enter the dating scene. The other segment consists of women of ages eighteen to thirty five who are in relationships.

Introduction There has been a massive advertisement transfer from offline to online sources in the last few decades. The new developments in the advertising industry have created a large pool of advertising strategies leaving marketers with many challenges. Main Problems of Advertising Advancements in the advertising industry and the innovations occurring each year have created […]

In using the combination of value-based and cost-based pricing, Hershey's demonstrates a wise strategy, as it allows the company to effectively address competition and strengthen the recognition of their brand at the same time.

The questions this case study seeks to investigate is the impact of the pandemic to business and the importance of marketing in recovery of businesses.

The company is currently the market leader in the android smartphones and computer technology market. The situation has significantly contributed negatively to the growth of the company's smartphones market-share in the international markets.

The main theme to be addressed is the fact that digital marketing presents opportunities and challenges to organisations. The study will list and explain the five element formula for digital marketing and provide a description [...]

The tag used in their website to describe the products of Rolex is resonant of the positioning approach of the company.

Implementation of most of the company's policies involves customer surveys and ranking of restaurants so as to achieve the company objectives.

The 5Cs' of Lush Cosmetics begin with customers the company offers a variety of cosmetic and hygiene products that are considered essential by the majority of people.

The product is soft in warm water but becomes hard in cold water to enhance the cleaning of surfaces. The patented superior sponge is an incredibly adaptable cleaning apparatus for the kitchen and other areas [...]

The campaign was brilliantly developed to have a wide variety of marketing applications to address challenges that Coca-Cola was facing with its carbonated drinks.

The direct channels help Dunkin Donuts serve the customer directly and get the feedback instantaneously which is very important in today's world to improve and satisfy the customer by proving value.

The success of a marketing strategy and subsequent marketing activities is judged by the increase in the amount of sales generated from the marketing activity.

Etihad is a leading airline in the global flight arena, and it offers some of the safest and most affordable flights to its passengers.

Customer relationship management initiatives, will help the hotel to understand the needs and expectations of its clients. These questionnaires will help the hotel to understand the needs and expectations of its clients.

The commitment of the UK government to enhance the country's economic recovery is likely to improve the consumer's purchasing power and this trend is likely to lead to improvement in Uniqlos' sales volume in the [...]

In its effort to enter the new market, the management of the firm will incorporate the concept of penetration pricing strategy.

The economy of Australia is sophisticated and modern and the country is incorporated into the global economy as it is center for commerce and finance in the region.

The reason for it is that the consumers value the perceived power of the detergent, its smell, and the ability to remove stains.

The relevance of segmentation to Hershey's Segmentation is relevant to Hershey's continued dominance of the chocolate and peanut butter business. Surely, Hershey's is catering to the global chocolate and peanut butter market segment.

To apply this theoretical market segmentation framework to the case of Rivian company, one needs to understand the industry to which their product belongs.

The airline is also a provider of in-flight catering and accommodation for passengers and IT services. The airline, through the in-flight catering unit, provides catering services to corporate clients and teams.

Thus, brochures are important for tourism operators to market their product because they are used to attract more customers, to provide the detailed information about the tour and services, to evoke the public's interest in [...]

This success is attributed to Tesco's efforts to customize its product range in order to satisfy the needs of its customers.

The company has also adapted its products to the Islamic culture in order to meet the needs of the Arab population in the UAE.

There is a multi-stage distribution channel where the retailer must move the product from the manufacturer to the warehouse and then back to the retail store where it is sold.

For this reason, the brand positioning statement for capturing the attention of the target segment is "Providing unique and reliable software incomparable to any other found on the market; the popular MacBook Pro has reduced [...]

Thus to this example in order to market the Kool-aid product in Australia, one has to consider that it is a product for kids hence should be suited for kids.

This is due to the fact that the location of the restaurant favours this option. The restaurant is strategically placed to be able to serve the students from the school.

By marketing the fruit loops within the domestic and foreign market, the firm intends to increase its profit with a margin of 35% within a period of one year.

The report features the environment analysis, the evaluation of the company's current marketing strategy and performance, as well as its competitive advantages and unique selling proposition.

If the relationship between the customers and the company is short-term and capricious, the chances of timely and honest communication are low.

He established the company in 2006 with the aim of donating one pair of shoes to a poor child elsewhere for every pair of shoes sold by his company.

A study on the consumption rate and popularity among the US citizens revealed that the product was widely unavailable in the stores. Among the non-purchasers, over 30% of the population has never seen the advertisement [...]

Overall, although Japan accounts for most of Louis Vuitton's profit, the company could benefit from adopting new strategies to improve its dominance in this market.

According to Angeleette, at Marks and Spencer, the merchandise and the assortment is put in such a way that foodstuffs are placed far from apparels.

The product quality, innovativeness, and creativity are some of the attributes that increase the competitive advantage of the Oral-B electric toothbrush.

In the case of marketing Persil laundry detergent geodemographical segmentation would be involve area covered by the customers, class, religion, education and age of the target customers of which the main in our case is [...]

According to the created perceptual map, Nike and Adidas remain to be the leaders of the U.S.market with the focus on such characteristics of athletic shoes as appearance and comfort.

Entering into the Chinese market for Nestle is necessitated by the alterations in the market trends and the overall focus of the food industry.

How the company did it is a test of the company's desire to succeed, and the primary focus of this paper.

The completion Unilever company is facing shall be analyzed in the porters 5 keys of competition The Threat from New Entrants: The products offered by Unilever such as the food and personal care require high [...]

In addition, it expected the cost of producing the program for year 1 to be at least $2 million but the estimated cost of the program was to be lower than 10% of the marketing [...]

Citing the Institute for sustainable development, Ryan observes that some of the characteristic common in all green consumers include: their commitment to leading green lifestyles; the critical approach to environmental issues; their tendency to overstate [...]

This will help the company to maintain its domination of the market through the new Smartphone. The company will be required to emulate or exploit the strengths and weaknesses of the closest competitors as indicated [...]

It reflects the quality of the product, acts as a sales agent and advertising In conclusion, consumers are important to an organization and Adidas Corporation has ensured that it achieves consumer satisfaction and loyalty. To [...]

After that, the evaluation of the company's macro-environment is conducted in regard to the market of England and Saudi Arabia, highlighting the major features of each economy.

This strategy has seen the American and Europe market for Zara access Zara products at a relatively cheaper prices as the main target for the chain store in this two regions is the middle class.

Two companies, viz.the Etisalat and the Du, serve the UAE's telecommunication industry. The companies are the Etisalat and the Du.

To meet the ethical norms and values proposed by the AMA, Nike should address the unethical marketing practices it has been accused of in the past.

The coffee industry in the UAE can be viewed as highly competitive because of the popularity of coffee among Emiratis, and Nestle Nespresso is a leader in the market.

However, the differentiation in the case of Lush Company has been effective to the extent that it has given the company great success in its marketing.

There are dangers in using celebrities and these include the high financial risk involved, the risk of negative publicity should the celebrity engage in negative behavior and the lack of strategic match between the brand's [...]

The paper will specifically do an analysis of the marketing strategy of Volkswagen in China, especially during the recession in order to understand the importance of the Chinese market and the strategies to be taken [...]

Of particular interest is the emphasis on the hybrid powertrain which is one of the product's selling points and adds to the uniqueness of brand associations.

Price is a very essential aspect in every business as it is the fundamental determinant of the profit to be achieved after the sale of a commodity or service and therefore influences the success or [...]

The campaign "Look Behind the Label" was launched to inform more consumers about the nature of its products. In 2007, the firm came up with its famous "Plan A" campaign in order to achieve the [...]

The current soaps in the market cannot absolutely eradicate the spread of communicable diseases, and hence the need for Herbal-care soaps.

In athletic sportswear, Nike competes with brands such as Adidas which has a respectable market share and similar market capitalization, a close second to Nike in the world of professional sports attire and retail sales.

One of the most important advantages of the concept of life cycle can be seen in the sphere of marketing, where if used as a tool it allows adjusting the strategies, including marketing, based on [...]

The best example of the online service provided by the Xbox is the Xbox live. The position of the product in the market would be the best.

Marketing could be defined as the art of connecting the consumer market with products and services for the purposes of satisfying their needs as well as company's profitability. This calls for downsizing of the materials [...]

Whichever means preferred to present the advertisement, the sellers or rather the producers of the advertised product must have the target audience in mind.

Packaged cookie market in the US is in two categories: cracker and cookie manufacturing. This market was estimated at $3.3 billion in 2008 by AIB International.

The independent variable is the weight of water that will be absorbed by the different towels, and the dependent variable is associated with the number of samples and the price of the towels.

The cases of H&M and Mongus show that, the differentiation strategy is often the most attractive' in that it provides the opportunity for a more creative approach to the market.

The reason for such an attitude lies within the number of steps that the company has taken to meet the changing trends in customer behavior.

In the global marketplace, Apple must improve its products and review prices in order to cater for various segments of the market.

The problem was in the fact that the aspect of brand recognition in the United Kingdom could not influence the customer loyalty because of shifting the focus to the product's quality, issues of credibility and [...]

6% in 2012 and GDP per capita was $547 in 2010; however, income from exports contributed 50% of the national GDP; however, the next table shows more information: 2008 2009 2010 2011 2012 GDP Annual [...]

It is a subsidiary of the Coca cola Company that manufactures and distributes Coca cola products such as Sprite and Fanta not only in the UK but in many parts of the world.

Due to the war, UPS continued to provide services and expanded its retail forms of transport to customers relocating to the outskirts from urban centers.

To determine whether the Italian and Brazilian apparel markets are suitable for Primark to invest in or not, the nation-level analysis of these countries is essential.

The usage of the popular places in the names of the shoe models will contribute to the higher recognition of the brand and association with the particular lifestyle.

In any business marketing action, the variables of an effective marketing are the human capital, the product of the business, finance aspect of the business, the promotional techniques, the pricing strategy, and the marketing channels [...]

According to the creative approaches chosen by different brands, the advertisements can be divided into several categories, namely the advertisements emphasizing the benefits of using a particular product, advertisements focusing on innovative technologies used in [...]

Park and Shapira assert that "...while the risk is the probability of losing or winning the gain in an investment, uncertainty means that the future events are unknown". Fire outbreak is the third biggest risk [...]

In spite of applying all approaches to the market segmentation in order to promote the product, including demographic, geographic, behavioral, and psychographic segmentation, Monster Energy accentuates the use of demographic and behavioral analysis.

An outline of recommendations for future methodologies and approaches to marketing is evident in the final part of the report on the firm.

The liberalization of the car industry in the UK is likely to affect the performance of the Morgan life car two because the product is likely to experience a lot of competition from existing in [...]

The Mission of the company is to be a leader in the manufacturing and marketing of healthy, nutritious beverages in the USA and to satisfy consumers' needs while at the same time enhancing the individual [...]

Procter & Gamble is a financially stable company that offers a wide variety of high-quality products that range from fitness items to household and hairstyle products.

In this regard, the company has to align its products to the diverse tastes and preferences of its customers in order to defend its market share.

In a bid to market its products successfully in the Chinese market, L'Oreal has adopted the concept of localisation in its marketing processes.

Waffle Away is a small business that manufactures waffles with various toppings to provide a large choice for customers.

The main focus is on the quality of the services as well as the customer's satisfaction on the same. All in all, the most important thing would be to assess the quality of food and [...]

The purpose of this analysis is to help readers establish more about international marketing and to learn on some of the challenges that this type of market is subjected to.

It is the structures for distribution channels, patterns for the design, choices of distributors, and the factors affecting the choice and management of the channels of distribution.

The company has a considerable number of supporters, and due to the expansion of services, the number of those wishing to use the assistance of the company grows.

Whatever the strategy, the longing is to know the clients so the association can all the more likely serve them and not dismiss their requirements and needs. With the advancement of the organization, the organization's [...]

A customer is able to quickly consider the quality of the product based on its reception by other people and then consider whether the characteristics of the product are suitable for them.

The study will answer questions that relate to the strengths, weaknesses, opportunities and threats of the enterprise in relation to the pricing strategy that has been adopted by the firm.

The Polish market is relatively new for the company, since Glovo started its activities in 2019, and this period is optimal for evaluating and adjusting the marketing strategy. This report provides information on the main [...]

The purpose of this report is to analyze the company as well as the market where it operates within Saudi Arabia and to construct a marketing plan for Almarai's Laban dairy product brand for the [...]

As a result, the number of automobiles on the Saudi Arabian market is approximately 9 million, a factor that facilitates the successful creation and development of car wash business in the region. 6 million cars, [...]

Belch and Belch argue that it is a theory of marketing communication framework that acknowledges the value of all-inclusive arrangements that assess the tactical functions of a wide range of strategic areas of marketing such [...]

An economist in the 1960s by the name Philip Kotler developed a theory of evaluating the efficiency and benefits of products referred to as the three levels of product theory.

According to company representatives the actions of counterfeiters is damaging to the reputation of the company and will erode confidence in the Burberry brand in the long run.