Marketing Essay Examples and Topics

The components of the facilitating services in the Flower of Service chart include information, billing, payment, and order-taking. Borrowed from the nomenclature of a typical flower, the Flower of Service concept summarized the interaction between [...]

In McDonald's annual reports of the year 2010, the Vice Chairman and CEO, Jim Skinner states that the company started to create its brand and strength throughout the globe.

These forces include the following; the nature and intensity of the competition in the industry, the bargaining power of suppliers, the buying power of consumers, the threat posed by substitute products and finally the threat [...]

This paper identifies, describes, and assesses the Nicosia Model and the Engel-Blackwell-Miniard Model of consumer decision making to determine how they contribute to the development and marketing of successful products and services.

This paper focuses on the kind of market structure that Nike, Inc.belongs to, the price elasticity of its demands, the price elasticity of its products, the company's closest competitors, the substitutes or subsidiaries of Nike, [...]

Another proof that influencer marketing is an important topic to study is the fact that many regulators in the United States, Europe, and other parts of the world created policies of ethical marketing that guide [...]

The direct channels help Dunkin Donuts serve the customer directly and get the feedback instantaneously which is very important in today's world to improve and satisfy the customer by proving value.

At the moment, it is estimated that Nike holds a global market share of close to 40%. The phenomenal success of Nike is attributed to good product designing and awesome marketing.

The tag used in their website to describe the products of Rolex is resonant of the positioning approach of the company.

The company is currently the market leader in the android smartphones and computer technology market. The situation has significantly contributed negatively to the growth of the company's smartphones market-share in the international markets.

For example, the adoption of the 'swoosh' as the firm's trademark has made Nike one of the widely recognized companies in the world.

In addition, the firm needs to understand issues related to the quality of service it offers that need to be improved to help it attain its objectives in the industry.

This segment consists of women who are mostly seeking to enter the dating scene. The other segment consists of women of ages eighteen to thirty five who are in relationships.

One of the most important tasks is to convey messages to the target audience about the commitment of the company to give the opportunity to taste ice cream without bothering the tension of obesity; thus, [...]

In using the combination of value-based and cost-based pricing, Hershey's demonstrates a wise strategy, as it allows the company to effectively address competition and strengthen the recognition of their brand at the same time.

The campaign was brilliantly developed to have a wide variety of marketing applications to address challenges that Coca-Cola was facing with its carbonated drinks.

In the Uppsala model, a firm starts to invest in a few nearby countries, which in the case of IKEA, are countries in Europe.

Today, M&S is one of the leaders in the global retail market of clothing and accessories for the whole family. Moreover, due to various external circumstances caused by the COVID-19 pandemic, the company decided to [...]

If the relationship between the customers and the company is short-term and capricious, the chances of timely and honest communication are low.

The questions this case study seeks to investigate is the impact of the pandemic to business and the importance of marketing in recovery of businesses.

The market conditions determine the type of market structure and pricing criteria to be used in a particular firm. Ellickson, Misra and Nair also define a market structure as the number of firms in a [...]

The coffee industry in the UAE can be viewed as highly competitive because of the popularity of coffee among Emiratis, and Nestle Nespresso is a leader in the market.

Customer relationship management initiatives, will help the hotel to understand the needs and expectations of its clients. These questionnaires will help the hotel to understand the needs and expectations of its clients.

Introduction There has been a massive advertisement transfer from offline to online sources in the last few decades. The new developments in the advertising industry have created a large pool of advertising strategies leaving marketers with many challenges. Main Problems of Advertising Advancements in the advertising industry and the innovations occurring each year have created […]

Overall, although Japan accounts for most of Louis Vuitton's profit, the company could benefit from adopting new strategies to improve its dominance in this market.

The main theme to be addressed is the fact that digital marketing presents opportunities and challenges to organisations. The study will list and explain the five element formula for digital marketing and provide a description [...]

In its effort to enter the new market, the management of the firm will incorporate the concept of penetration pricing strategy.

He established the company in 2006 with the aim of donating one pair of shoes to a poor child elsewhere for every pair of shoes sold by his company.

The commitment of the UK government to enhance the country's economic recovery is likely to improve the consumer's purchasing power and this trend is likely to lead to improvement in Uniqlos' sales volume in the [...]

To apply this theoretical market segmentation framework to the case of Rivian company, one needs to understand the industry to which their product belongs.

The company has also adapted its products to the Islamic culture in order to meet the needs of the Arab population in the UAE.

It reflects the quality of the product, acts as a sales agent and advertising In conclusion, consumers are important to an organization and Adidas Corporation has ensured that it achieves consumer satisfaction and loyalty. To [...]

This is due to the fact that the location of the restaurant favours this option. The restaurant is strategically placed to be able to serve the students from the school.

This success is attributed to Tesco's efforts to customize its product range in order to satisfy the needs of its customers.

Implementation of most of the company's policies involves customer surveys and ranking of restaurants so as to achieve the company objectives.

Weaknesses The biggest drawback most of the mobile phone companies in the Australian market are facing is the limited market and distribution channels.

How the company did it is a test of the company's desire to succeed, and the primary focus of this paper.

This strategy has seen the American and Europe market for Zara access Zara products at a relatively cheaper prices as the main target for the chain store in this two regions is the middle class.

Coffee is addictive so purchases for the home are an obvious result of workers wanting to continue their coffee consumption when they get home The decision-maker to purchase coffee for the home is most often [...]

In this regard, the company has to align its products to the diverse tastes and preferences of its customers in order to defend its market share.

The company has a considerable number of supporters, and due to the expansion of services, the number of those wishing to use the assistance of the company grows.

This is through the involvement of elements that ensures widening of the business scope and focusing on the efforts to satisfy the desires and needs of potential clients.

The success of a marketing strategy and subsequent marketing activities is judged by the increase in the amount of sales generated from the marketing activity.

Threat of entry The low- cost carrier airline market in the US is experiencing an increment in the number of new entrants as a result of its high profitability potential.

There are dangers in using celebrities and these include the high financial risk involved, the risk of negative publicity should the celebrity engage in negative behavior and the lack of strategic match between the brand's [...]

However, the differentiation in the case of Lush Company has been effective to the extent that it has given the company great success in its marketing.

Now that more competitors are in the market, customers need to know about the positive aspects of the products too. The sales team has not changed its approach to selling the company's goods since its [...]

However, while domestic marketing poses myriad of challenges to marketers; international marketing is even more challenging owing to the fact that foreign marketers have to override numerous economic, social, legal, political and cultural barriers which [...]

The essence of the SWOT analysis is to assess the internal and external factors of the company and evaluate the risks and competitiveness of the product in the industry.

The immense success of the pair resulted in the firm going public in 1987 in the Australian Stock Exchange. In 1999, the retailer expanded its international growth further by entering the Singaporean market through a [...]

Price is a very essential aspect in every business as it is the fundamental determinant of the profit to be achieved after the sale of a commodity or service and therefore influences the success or [...]

This will help the company to maintain its domination of the market through the new Smartphone. The company will be required to emulate or exploit the strengths and weaknesses of the closest competitors as indicated [...]

Market positioning is defined as establishing a set of features and advantages that will help to single out the brand in consumers' perception.

The campaign "Look Behind the Label" was launched to inform more consumers about the nature of its products. In 2007, the firm came up with its famous "Plan A" campaign in order to achieve the [...]

For example, in the Starbucks case, the marketing research report looks into the demographic, economic, and psycho-graphic of the target market.

The success of the company, particularly the positive experience associated with its use, comes from the vast amounts of data on its customers, which it collects and analyzes.

Procter & Gamble is a financially stable company that offers a wide variety of high-quality products that range from fitness items to household and hairstyle products.

In order to receive a high-contact service, a consumer is usually expected to go to the space of the service provider, in this case - a restaurant; as a result, the physical aspects of the [...]

An economist in the 1960s by the name Philip Kotler developed a theory of evaluating the efficiency and benefits of products referred to as the three levels of product theory.

The current soaps in the market cannot absolutely eradicate the spread of communicable diseases, and hence the need for Herbal-care soaps.

A marketing plan is an essential part of any business and it can be done for the product, service, product line, etc.

The main focus is on the quality of the services as well as the customer's satisfaction on the same. All in all, the most important thing would be to assess the quality of food and [...]

The paper will specifically do an analysis of the marketing strategy of Volkswagen in China, especially during the recession in order to understand the importance of the Chinese market and the strategies to be taken [...]

I believe that digital marketing is the future of business, and no sector will be able to compete in the market without an appropriate digital marketing strategy.

This is because segmentation may result in the division of the market according to the needs of the buyers. When segmentation is carried out effectively, it increases sales and this will result in the growth [...]

The micro environment in the marketing company is very important in the development of the company."Micro-marketing refers to the activities performed by the individual providers of goods and services within a macro-marketing system.

The purpose of this research paper was to conduct a study on how firms in the movie theatre industry can achieve optimal market performance through market segmentation.

Baskin Robbins has the plan of expanding its products in retail stores, shelf product in the grocery stores freezers differently from the its ice cream stores.

The combinations of the above factors influence how consumers respond to different needs and want. Marketers can adapt the VALSTM of experiencers and achievers consumer groups to drive sales of their products and services.

McKenna primarily argued that the nature of the business was rapidly changing at the time he was writing the article, and the change was irreversible.

The process of incoming current consumers and prospective consumers is among the key competencies' of any company, a successful marketing communication mix will most likely contribute in boosting sales and revenues A company's communication mix [...]

Focus group discussion The group discussion comprise of 3 customers and employees of ZipCar and hertz global company in an attempt to find solution on how to attract and maintain more customers to zip car [...]

In order to serve the customers better, the firm must understand that different customer groups have different needs and wants and therefore it is important to group customers with similar characteristics together and design a [...]

Packaged cookie market in the US is in two categories: cracker and cookie manufacturing. This market was estimated at $3.3 billion in 2008 by AIB International.

Circuit City which is the main competitor of Best Buy has faced a lot of business challenges since 2006 and Best Buy was expected to take the larger share of Circuit in order to expand [...]

The absurd video created is the object of research interest in this paper in terms of its effect on the popularity and sales of the Squatty Potty product.

This marketing plan highlights the present demand for real estate in Dubai and places Emaar in the context of the competition.

One of the most important advantages of the concept of life cycle can be seen in the sphere of marketing, where if used as a tool it allows adjusting the strategies, including marketing, based on [...]

Olsen et al.go further and confirms that online shopping apps have increased impulse buying due to the wealth of information they provide the consumer.

Reflectively, the conditions of ambience in service business environment are a cluster of the above elements which may alter a customer's perception of a service, either subconsciously or consciously.

With these considerations, it is important to examine the available options for the MS Technologies Limited and determine the RTM options that will fit the company's products, size and industry in the target markets.

It is evidently clear that M&M's company utilizes differentiated marketing to target unique market segments and make distinct offers for each product it produces depending on the needs of the target markets.

At the moment, IKEA holds leading positions in the world as the major furniture retailer, and the tendency preserves in the UK because of the popularity and recognizable image of the organization.

In the United Kingdom, Kiko Milano faced a problem of reductions in the number of customers who buy products online and in stores located in different regions of the country.

Thus, the use of Akamai helps the NBA compete within this market because the company's services are used to guarantee the provision of the high-quality content around the globe of regardless the location of the [...]

The social responsibility feature of the Coca-Cola Company has enabled it to earn profits and expand its business all over the world.

In addition, it expected the cost of producing the program for year 1 to be at least $2 million but the estimated cost of the program was to be lower than 10% of the marketing [...]

The organisation uses specific marketing communication tools such as the AIDA model to achieve this goal The aim of the AIDA Model is to sensitise the consumers to the products and services of the company.

However, the following table shows the most important brands in different beverage categories - Figure 1: Most important brands Source: Coca Cola Standardisation and adaptation Vrontis & Sharp stated that localised production is necessary and [...]

Thus, it is necessary to evaluate the physical qualities and functions of the developing product according to their attractiveness for the target audience and possibilities of the company to produce the product of such a [...]

Joseph Galli, the vice president of the marketing department, championed the effort to rescue the company. Both the company and consumers contributed to the misunderstanding of B&D's products witnessed in the market.

In any business marketing action, the variables of an effective marketing are the human capital, the product of the business, finance aspect of the business, the promotional techniques, the pricing strategy, and the marketing channels [...]

The completion Unilever company is facing shall be analyzed in the porters 5 keys of competition The Threat from New Entrants: The products offered by Unilever such as the food and personal care require high [...]

On the same note, the overall productivity of a firm is also dictated by the ability to carry out thorough business forecasting.

The product quality, innovativeness, and creativity are some of the attributes that increase the competitive advantage of the Oral-B electric toothbrush.

Apart from these, strategic marketing by Tim Horton will help in the analysis of the competitors and act as a reference to the next actions the organization should take.

The problem was in the fact that the aspect of brand recognition in the United Kingdom could not influence the customer loyalty because of shifting the focus to the product's quality, issues of credibility and [...]

Additionally, it is regarded as fashionable to own certain makes of bikes, which is a very effective factor that might see this retail shop make large profits in the course of the next five years.

The second element in marketing mix is place, and it entails identifying the appropriate channel of reaching the potential customer. Price is the third element and it refers to the cost of the item/service.

The cases of H&M and Mongus show that, the differentiation strategy is often the most attractive' in that it provides the opportunity for a more creative approach to the market.

With over 70 destinations across the globe, the firm analyzes the needs of its customers in order to deliver personalized services.

Thus, their product selection depends on the color of the product packaging and the color of the brand. The color is the reflection of light in the person's eyes that is transmitted to the brain [...]

According to the creative approaches chosen by different brands, the advertisements can be divided into several categories, namely the advertisements emphasizing the benefits of using a particular product, advertisements focusing on innovative technologies used in [...]

Moreover, I learned that having a solution such as Salesforce, which offers cloud computing and the ability to build new applications depending on the needs of the business, is useful and can significantly reduce costs.

More to the point, the fact that Walmart operates in various countries prioritizes the need for adjusting the training process to the local culture.

The paper is analytical in nature and it displays some of the aspects that make the product unique and relevant in the market, some of the challenges that the product's company encounters, how the company [...]

According to Angeleette, at Marks and Spencer, the merchandise and the assortment is put in such a way that foodstuffs are placed far from apparels.

In fact, distribution is one of the biggest barriers to enter in the industry. Some of them purchase the products in order to feel that they belong somewhere.

Vals is a model of psychographic segmentation of consumers, developed in the 1980s in the United States. In this case, the company is recommended to create a budget line of phones for children.

Oreo is a cookie product made in form of a sandwich. Between the two pieces of sandwiches, a sweet crème is used to fill the space.

According to the initial definition, the main issue with this approach is the inability to address the cause of the problem due to preoccupation with mitigation of its effects.

Today people are living in the era of consumption that is associated with the desire of the representatives of the general public to buy the things they want to have.

In a bid to market its products successfully in the Chinese market, L'Oreal has adopted the concept of localisation in its marketing processes.

Therefore, in order to improve the demand of the product, the organization must take appropriate measures to ensure that the product effectively satisfies the needs of the consumers.

The primary focus of the marketing research technique adopted by The Body Shop in the Saudi Cosmetic market is to thoroughly understand the requirements and demand of this market and then reviewing Body Shop's product [...]

The reason is that the firm is a dominant player in both the local market and international market. Right from online advertisement to social media, the objective is to ensure that the user of the [...]

In order to comprehend the significance of technology in the market, it is imperative to fully understand the meaning of macro-environment forces.

Since then, the company has grown in several directions, introducing Masdar Clean Energy that participates in the creation and maintenance of renewable energy projects, and Masdar City, an example of sustainability and innovation.

The prices of shares are also discussed together with the elements in the market that greatly influence the prices of shares and securities in general.

In the microenvironment, the factors that are likely to influence the sales of Ford F-150 SVT are high competitive rivalry and high bargaining power of the buyers.