Marketing Essay Examples and Topics

The components of the facilitating services in the Flower of Service chart include information, billing, payment, and order-taking. Borrowed from the nomenclature of a typical flower, the Flower of Service concept summarized the interaction between [...]

In McDonald's annual reports of the year 2010, the Vice Chairman and CEO, Jim Skinner states that the company started to create its brand and strength throughout the globe.

These forces include the following; the nature and intensity of the competition in the industry, the bargaining power of suppliers, the buying power of consumers, the threat posed by substitute products and finally the threat [...]

This paper identifies, describes, and assesses the Nicosia Model and the Engel-Blackwell-Miniard Model of consumer decision making to determine how they contribute to the development and marketing of successful products and services.

Another proof that influencer marketing is an important topic to study is the fact that many regulators in the United States, Europe, and other parts of the world created policies of ethical marketing that guide [...]

This paper focuses on the kind of market structure that Nike, Inc.belongs to, the price elasticity of its demands, the price elasticity of its products, the company's closest competitors, the substitutes or subsidiaries of Nike, [...]

The direct channels help Dunkin Donuts serve the customer directly and get the feedback instantaneously which is very important in today's world to improve and satisfy the customer by proving value.

At the moment, it is estimated that Nike holds a global market share of close to 40%. The phenomenal success of Nike is attributed to good product designing and awesome marketing.

The tag used in their website to describe the products of Rolex is resonant of the positioning approach of the company.

In addition, the firm needs to understand issues related to the quality of service it offers that need to be improved to help it attain its objectives in the industry.

If the relationship between the customers and the company is short-term and capricious, the chances of timely and honest communication are low.

The company is currently the market leader in the android smartphones and computer technology market. The situation has significantly contributed negatively to the growth of the company's smartphones market-share in the international markets.

For example, the adoption of the 'swoosh' as the firm's trademark has made Nike one of the widely recognized companies in the world.

In the Uppsala model, a firm starts to invest in a few nearby countries, which in the case of IKEA, are countries in Europe.

The questions this case study seeks to investigate is the impact of the pandemic to business and the importance of marketing in recovery of businesses.

The market conditions determine the type of market structure and pricing criteria to be used in a particular firm. Ellickson, Misra and Nair also define a market structure as the number of firms in a [...]

In using the combination of value-based and cost-based pricing, Hershey's demonstrates a wise strategy, as it allows the company to effectively address competition and strengthen the recognition of their brand at the same time.

Overall, although Japan accounts for most of Louis Vuitton's profit, the company could benefit from adopting new strategies to improve its dominance in this market.

Introduction There has been a massive advertisement transfer from offline to online sources in the last few decades. The new developments in the advertising industry have created a large pool of advertising strategies leaving marketers with many challenges. Main Problems of Advertising Advancements in the advertising industry and the innovations occurring each year have created […]

This segment consists of women who are mostly seeking to enter the dating scene. The other segment consists of women of ages eighteen to thirty five who are in relationships.

The campaign was brilliantly developed to have a wide variety of marketing applications to address challenges that Coca-Cola was facing with its carbonated drinks.

One of the most important tasks is to convey messages to the target audience about the commitment of the company to give the opportunity to taste ice cream without bothering the tension of obesity; thus, [...]

Weaknesses The biggest drawback most of the mobile phone companies in the Australian market are facing is the limited market and distribution channels.

The coffee industry in the UAE can be viewed as highly competitive because of the popularity of coffee among Emiratis, and Nestle Nespresso is a leader in the market.

Today, M&S is one of the leaders in the global retail market of clothing and accessories for the whole family. Moreover, due to various external circumstances caused by the COVID-19 pandemic, the company decided to [...]

The main theme to be addressed is the fact that digital marketing presents opportunities and challenges to organisations. The study will list and explain the five element formula for digital marketing and provide a description [...]

However, while domestic marketing poses myriad of challenges to marketers; international marketing is even more challenging owing to the fact that foreign marketers have to override numerous economic, social, legal, political and cultural barriers which [...]

To apply this theoretical market segmentation framework to the case of Rivian company, one needs to understand the industry to which their product belongs.

This is due to the fact that the location of the restaurant favours this option. The restaurant is strategically placed to be able to serve the students from the school.

Customer relationship management initiatives, will help the hotel to understand the needs and expectations of its clients. These questionnaires will help the hotel to understand the needs and expectations of its clients.

In its effort to enter the new market, the management of the firm will incorporate the concept of penetration pricing strategy.

How the company did it is a test of the company's desire to succeed, and the primary focus of this paper.

This is through the involvement of elements that ensures widening of the business scope and focusing on the efforts to satisfy the desires and needs of potential clients.

A marketing plan is an essential part of any business and it can be done for the product, service, product line, etc.

In this regard, the company has to align its products to the diverse tastes and preferences of its customers in order to defend its market share.

The success of the company, particularly the positive experience associated with its use, comes from the vast amounts of data on its customers, which it collects and analyzes.

This success is attributed to Tesco's efforts to customize its product range in order to satisfy the needs of its customers.

There are dangers in using celebrities and these include the high financial risk involved, the risk of negative publicity should the celebrity engage in negative behavior and the lack of strategic match between the brand's [...]

Now that more competitors are in the market, customers need to know about the positive aspects of the products too. The sales team has not changed its approach to selling the company's goods since its [...]

He established the company in 2006 with the aim of donating one pair of shoes to a poor child elsewhere for every pair of shoes sold by his company.

Implementation of most of the company's policies involves customer surveys and ranking of restaurants so as to achieve the company objectives.

The success of a marketing strategy and subsequent marketing activities is judged by the increase in the amount of sales generated from the marketing activity.

Threat of entry The low- cost carrier airline market in the US is experiencing an increment in the number of new entrants as a result of its high profitability potential.

Market positioning is defined as establishing a set of features and advantages that will help to single out the brand in consumers' perception.

The company has also adapted its products to the Islamic culture in order to meet the needs of the Arab population in the UAE.

This strategy has seen the American and Europe market for Zara access Zara products at a relatively cheaper prices as the main target for the chain store in this two regions is the middle class.

This will help the company to maintain its domination of the market through the new Smartphone. The company will be required to emulate or exploit the strengths and weaknesses of the closest competitors as indicated [...]

McKenna primarily argued that the nature of the business was rapidly changing at the time he was writing the article, and the change was irreversible.

In addition, it expected the cost of producing the program for year 1 to be at least $2 million but the estimated cost of the program was to be lower than 10% of the marketing [...]

Price is a very essential aspect in every business as it is the fundamental determinant of the profit to be achieved after the sale of a commodity or service and therefore influences the success or [...]

It reflects the quality of the product, acts as a sales agent and advertising In conclusion, consumers are important to an organization and Adidas Corporation has ensured that it achieves consumer satisfaction and loyalty. To [...]

The essence of the SWOT analysis is to assess the internal and external factors of the company and evaluate the risks and competitiveness of the product in the industry.

Baskin Robbins has the plan of expanding its products in retail stores, shelf product in the grocery stores freezers differently from the its ice cream stores.

The current soaps in the market cannot absolutely eradicate the spread of communicable diseases, and hence the need for Herbal-care soaps.

The immense success of the pair resulted in the firm going public in 1987 in the Australian Stock Exchange. In 1999, the retailer expanded its international growth further by entering the Singaporean market through a [...]

The company has a considerable number of supporters, and due to the expansion of services, the number of those wishing to use the assistance of the company grows.

Thus, their product selection depends on the color of the product packaging and the color of the brand. The color is the reflection of light in the person's eyes that is transmitted to the brain [...]

Thus, the use of Akamai helps the NBA compete within this market because the company's services are used to guarantee the provision of the high-quality content around the globe of regardless the location of the [...]

The process of incoming current consumers and prospective consumers is among the key competencies' of any company, a successful marketing communication mix will most likely contribute in boosting sales and revenues A company's communication mix [...]

Olsen et al.go further and confirms that online shopping apps have increased impulse buying due to the wealth of information they provide the consumer.

The micro environment in the marketing company is very important in the development of the company."Micro-marketing refers to the activities performed by the individual providers of goods and services within a macro-marketing system.

The main focus is on the quality of the services as well as the customer's satisfaction on the same. All in all, the most important thing would be to assess the quality of food and [...]

In order to serve the customers better, the firm must understand that different customer groups have different needs and wants and therefore it is important to group customers with similar characteristics together and design a [...]

Oreo is a cookie product made in form of a sandwich. Between the two pieces of sandwiches, a sweet crème is used to fill the space.

This is because segmentation may result in the division of the market according to the needs of the buyers. When segmentation is carried out effectively, it increases sales and this will result in the growth [...]

The absurd video created is the object of research interest in this paper in terms of its effect on the popularity and sales of the Squatty Potty product.

The combinations of the above factors influence how consumers respond to different needs and want. Marketers can adapt the VALSTM of experiencers and achievers consumer groups to drive sales of their products and services.

In order to receive a high-contact service, a consumer is usually expected to go to the space of the service provider, in this case - a restaurant; as a result, the physical aspects of the [...]

Procter & Gamble is a financially stable company that offers a wide variety of high-quality products that range from fitness items to household and hairstyle products.

Coffee is addictive so purchases for the home are an obvious result of workers wanting to continue their coffee consumption when they get home The decision-maker to purchase coffee for the home is most often [...]

One of the most important advantages of the concept of life cycle can be seen in the sphere of marketing, where if used as a tool it allows adjusting the strategies, including marketing, based on [...]

With over 70 destinations across the globe, the firm analyzes the needs of its customers in order to deliver personalized services.

To address the issue, the solar bird feeder was developed to tame the squirrels and also to ensure that birds are fed.

The paper will specifically do an analysis of the marketing strategy of Volkswagen in China, especially during the recession in order to understand the importance of the Chinese market and the strategies to be taken [...]

The purpose of this research paper was to conduct a study on how firms in the movie theatre industry can achieve optimal market performance through market segmentation.

However, the following table shows the most important brands in different beverage categories - Figure 1: Most important brands Source: Coca Cola Standardisation and adaptation Vrontis & Sharp stated that localised production is necessary and [...]

On the same note, the overall productivity of a firm is also dictated by the ability to carry out thorough business forecasting.

The social responsibility feature of the Coca-Cola Company has enabled it to earn profits and expand its business all over the world.

To achieve that balance, a business must first comprehend all of the critical aspects of the marketing mix for that specific product.

The commitment of the UK government to enhance the country's economic recovery is likely to improve the consumer's purchasing power and this trend is likely to lead to improvement in Uniqlos' sales volume in the [...]

Circuit City which is the main competitor of Best Buy has faced a lot of business challenges since 2006 and Best Buy was expected to take the larger share of Circuit in order to expand [...]

The paper is analytical in nature and it displays some of the aspects that make the product unique and relevant in the market, some of the challenges that the product's company encounters, how the company [...]

Thus to this example in order to market the Kool-aid product in Australia, one has to consider that it is a product for kids hence should be suited for kids.

Packaged cookie market in the US is in two categories: cracker and cookie manufacturing. This market was estimated at $3.3 billion in 2008 by AIB International.

The ad offers the cognitive perspective of product or service perception to influence the purchasing pattern of members of the target group at the individual level.

According to Angeleette, at Marks and Spencer, the merchandise and the assortment is put in such a way that foodstuffs are placed far from apparels.

Additionally, it is regarded as fashionable to own certain makes of bikes, which is a very effective factor that might see this retail shop make large profits in the course of the next five years.

In order to comprehend the significance of technology in the market, it is imperative to fully understand the meaning of macro-environment forces.

Due to the growth of print/broadcast media, direct-to-consumer pharmaceutical advertising emerged in the 1980s; it saw a 33% increase in spending in the past 30 years.

A traffic flow plan is something that allows the management of a store to plan out the movement of the customers through the store and offer different types of merchandise along the way.

In the United Kingdom, Kiko Milano faced a problem of reductions in the number of customers who buy products online and in stores located in different regions of the country.

This strategy allows Blancpain to focus more on the need of the consumer while at the same time utilizing the limited resource.

Beckett addresses each of the seven Ps in the reconstruction of her practice and the overall process of providing services to patients.

An economist in the 1960s by the name Philip Kotler developed a theory of evaluating the efficiency and benefits of products referred to as the three levels of product theory.

The cases of H&M and Mongus show that, the differentiation strategy is often the most attractive' in that it provides the opportunity for a more creative approach to the market.

SWOT analysis shows that Blue Nile obtains a strong position of the market because of its unique vision and services proposed to customers.

It can thus be argued that the said necessity drives people towards the unpleasant goods while the inevitability of necessity drives the maker of the good to have them in his/her stores because he/she is [...]

In any business marketing action, the variables of an effective marketing are the human capital, the product of the business, finance aspect of the business, the promotional techniques, the pricing strategy, and the marketing channels [...]

This implies that online consumers will be able to procure this product from the comfort of their office Main Target Market The main target market for Virpharm is made up of men and women in [...]

Describe its product in terms of the three levels of a product; core, actual and augmented product The three product/service levels include the core, the actual, and the augment level.

At the moment, IKEA holds leading positions in the world as the major furniture retailer, and the tendency preserves in the UK because of the popularity and recognizable image of the organization.

A study on the consumption rate and popularity among the US citizens revealed that the product was widely unavailable in the stores. Among the non-purchasers, over 30% of the population has never seen the advertisement [...]

It is evidently clear that M&M's company utilizes differentiated marketing to target unique market segments and make distinct offers for each product it produces depending on the needs of the target markets.

Thus, it is necessary to evaluate the physical qualities and functions of the developing product according to their attractiveness for the target audience and possibilities of the company to produce the product of such a [...]

Representatives from Samsung and Apple will be the first one to admit that both companies needed each other to survive.

SERVQUAL is widely used in the airline industry, where the quality of service plays a pivotal role in a company's success.

Nestle; however, has adopted the mass and print media in its overseas marketing initiatives. Nestle and Unilever recognize the need for cultural sensitivity within different international market zones.

With these considerations, it is important to examine the available options for the MS Technologies Limited and determine the RTM options that will fit the company's products, size and industry in the target markets.

The industry's growth has been stimulated by a number of factors, which include an increase in the consumers' purchasing power, especially amongst the young generation, and a rise in the level of inbound tourism.

The purpose of this report is to discuss how such culture-related concepts as Guanxi, the avoidance of loss of face, and self-reference criteria can influence the process of selling in China.

The problem was in the fact that the aspect of brand recognition in the United Kingdom could not influence the customer loyalty because of shifting the focus to the product's quality, issues of credibility and [...]

The company has established itself with the introduction of Stumpjumper in both mountain and road bikes. This is because the company has a weakness of forecasting and reacting to demand.

I believe that digital marketing is the future of business, and no sector will be able to compete in the market without an appropriate digital marketing strategy.

Emirates Airline (also known as Emirates) is a Dubai-based airline company that was founded in the year 1985 by United Arab Emirates (UAE) government.

The organisation uses specific marketing communication tools such as the AIDA model to achieve this goal The aim of the AIDA Model is to sensitise the consumers to the products and services of the company.

In a bid to market its products successfully in the Chinese market, L'Oreal has adopted the concept of localisation in its marketing processes.

The campaign "Look Behind the Label" was launched to inform more consumers about the nature of its products. In 2007, the firm came up with its famous "Plan A" campaign in order to achieve the [...]

At the front desk an information card will be handed to the guests with a list of all the services and products available in the hotel.

To familiarize the audience with the examples of the application of the rhetorical strategies and visual argument in advertising, let us resort to one of the classical cases of successful advertising the advertisements of Coca-Cola.

The appearance of the international and international market has been enthused by the speedy enlargement and mixing of countries; the configuration of local trading blocs; the formation of market economies; and advances in manufacture and [...]