Brand Management Essay Examples and Topics. Page 2

When the consumer can easily remember a product, the higher the purchase intention and the more likely the purchase of the brand.

Besides, the advent of internet has helped the fast growth of brand community to evolve in many ways. Nevertheless, neither classification with the brand community nor product understanding has a major effect on customer's readiness [...]

The main factors that conditions the importance of the strategic alliance between Woolworth's and Caltex is the need, stressed by scholars like Dyer et al.and Kale et al, to be able to compete with the [...]

The author pays special attention to steps and procedures which have a market to build support and achieve the desired goal.

The German workers felt that since this was a deemed German company, the members had to be elected from the workers union and the elected members could, in turn, sit on the board.

This has been in work where by they have parties that have to work and provide what the community is in need.

The increase in net sales was primarily due to the recovery in the global economic environment and increase in IT spending by Cisco's enterprise and consumer customers.

The purpose of this paper is to review and analyze the ideas, mission, and targets of the company as well as to compare and contrast it with other large businesses of the sector.

However, it is necessary to pay more attention to formulating the company's values as they are not stated clearly, and visitors refer to the company's mission and vision statements, as well as information provided on [...]

Thus, the promotional events and experiences of the brand should contribute to the customer's favorable perception guaranteeing a promising reputation of the firm for its future success.

The task of maintaining the levels of brand loyalty in customers and ensuring their engagement with brand products is one of the most challenging due to the multiple factors involved in shaping buyers' attitudes toward [...]

The brand of water called Aquafina has a few characteristics that distinguish this product as the one that lies under the same category of goods as luxurious ones.

First of all, there is a possibility to enroll in quite a few of Oprah Winfrey's life classes that are divided into categories and may be helpful to a variety of people who are looking [...]

The authors of the article base their study on previous research on the positive attitudinal response in time relation to the usage of a brand and researches that proved the lack of stability of positive [...]

For the cosmetics industry, this means that customers have a certain "limit" to the amount they are willing to pay on a particular type of makeup based on the prices that the company has allotted [...]

People desired to dress like the upper class in the quest to create a sense of belonging to that class, and since the Burberry brand was a lucrative item for the upper and middle classes, [...]

When we speak of a brand's personality, we are describing the way a brand expresses and represents itself. Brand personality entails past impressions of a product in the mind of a consumer1.

Legitimate power refers to the status assigned to managers that give them the power to assign tasks to employees and ensure that they comply.

Taking the existing characteristics of the company into account, one possible option for growth is to open new markets in other regions and improve the international presence of the brand.

Therefore, to enter the target segment of the global economy, Nura will need to create a strong brand strategy by establishing its brand name and cementing its image as a company offering innovative sound technology [...]

The perception held by the customers on the pre existing brand is the most significant determinant of whether the new brand will succeed in the market or not.

An efficient use of social media in a business environment is crucial to the productivity and viability of an enterprise as social interactions influence purchasing behavior and the overall commercial intentions of buyers.

The first approach, the brand-oriented construct, relies on the identity significance of the brand, which implies that the choice of a positioning strategy is determined by the values, goals, and message of the company.

However, the parts of the book related to the brand gap are less persuasive because of the absence of a solid background need for the discussion and recognition of the main claims.

To use SMC's brand, the Vietnamese government will need not only to train the staff of the medical facility appropriately under the supervision of the personnel from SMC but also to report various issues, including [...]

One of the marketing examples provided in the chapter is the case of the UPS, which is short for the United Parcel Service.

The majority of experts have inclined to the statement that a key factor in the success of the most luxury brands is a loyalty of consumers.

With my help, the organization will achieve more as I will manage my team realizing the peculiarities of the aerospace sector in Abu Dhabi and find out the best way to prepossess the customers and [...]

Although the professional analysis of the target audience and the following identification of the business counseling needs that they have are crucial to the success of the project and the development of the brand in [...]

Thus, one suggests that the appearance of I-Bank, the key mission of which is to create a positive environment for the development of national entrepreneurship, is the right decision to fit the social demand.

In the end, the conclusions are drawn based on the analyses, which are conducted in this essay to determine the efficiency of the marketing strategy while building the brand image of Plaza Home Health Services.

If the company uses its current brand, it would not capture most customers in the new segment because the customers would think that the same clothes for the old persons are being promoted. In addition, [...]

Reflecting on the above, the author established that the usefulness of tourism and the increased entry of new destination markets have forced all destinations to compete by emulating at global levels to win on the [...]

Under these conditions, it is vital to analyze the issue of recalls in terms of the functioning of General Motors Company to understand the main aspects of the issue better.

In turn, Phillips intends to gain the loyalty of clients by emphasizing the reliability of its products and the expertise of this organization in various fields of technology.

While a section of scholars believes that reputation cannot be directed and controlled, most believe that it is an integral part of a business and must be managed. It is the responsibility of the company [...]

The company first introduced GSM services in the Middle East in 1994 in the UAE thus becoming a pioneer in GSM service providers in the region.

The application installed in the driver's smartphone will disable every function when the vehicle is in motion. The device and the application have more features in order to reduce the rate of having an accident.

The media has also changed from the traditional means of relaying information and data to the modern methods like the use of social media and the internet.

These are some of the few factors that resulted in the demise of Myspace and, on the other hand, led to the growth of Facebook as the leading social media website.

In relation to this, the Banyan Tree was one of the first entities to venture to fill the gaps that had been created by the giant chains, such as Hilton.

The aforementioned forms the basis of why the article hypothesises that the effects of depictions of success on consumers' expectations of success and product preference are always to be mediated by how a consumer imagines [...]

To attain brand loyalty, a company must ensure its products are differentiable in the market; this call for high quality good and making brand salience, the brand should be on top of a consumers mind [...]

The problem of branding in majority of SME arise from the fact that numerous problems in the organization are spiced and motivated by lack of marketing expertise in the organization and due to existence of [...]

Managers of Samsung appreciate that the company is one of the leading dealers in electronic items globally. The rich are highly loyal to the brand.

In addition, adoption of efficient and reliable technology in the marketing of these products has positively skewed the market to the advantage of these three retail giants.

The project hopes to create awareness among the consumers of the company's products, improve the company's competitive advantages, differentiate a company's product from others and create a connection between the company and the customer.

The social medias are the new experience to connect people from all over the world through online presence, it turned into a charismatic feature of the marketing mix by modernising the technique of the companies [...]

The effort is to ensure the achievement of the right strategic message of the new product to the target consumers. Therefore, the major target market for the soap is the stakeholders including the shareholders, marketers [...]

In addition, the strategy would help in the coordination of various activities that strive to improve the competitiveness of the company or product.

Focus on brand development, on the one hand, might lead to the loss of certain consumers due to the inability of the producers to predict the needs and preferences.

The abundance of places where the product can be bought is due to one of the major characteristics of the product.

This has led to the increase in the number of young people involved in purchasing of luxurious brands. This has led to increase in purchasing of expensive luxurious products because young people want to make [...]

The author of the article is in favor of there being the relationship theory in the consumer brand domain so that validity of the relationship is proven.

A brand refers to the entire experience customers have with the company and this refers to how they perceive the company products, how they will respond to changes in product features, introduction of new products, [...]

Brand Meaning A brand is conventionally known to refer to a slogan, symbol or name or sign that a product, organization or corporation is known by.

Another definition of a brand is that it refers to the monetary value of a brand that comes as a result of loyalty and goodwill created in customers this definition is limiting in that id [...]

Therefore, Yota fashion needs to be alert and conscious so that it remains in the market and produce designs that are in line with the interests of diverse customers.

The brand chosen for the current paper is Tiger Woods who is one of the most successful golfers in the world.

Conjoint analysis are terms used to describe a statistical tool that marketing researchers use to assess the value consumers attach to different features of a service or product.

The aim of the essay is to understand the marketing strategy of Rolex and look into the company's latest promotional campaign.

The strategies for brand development require the organization to do extensive research of the market so as to reach the target audience and subsequently increase the volume of the product in the market. Role of [...]

The consumer attitude to the Pink brand has proven to be higher than positive, and it is necessary to track the peculiarities of its formation in order to make some feasible conclusions about the secret [...]

Social influencers are the people who influence the affinity of a brand by relaying their experience of the brand to their peers in the social media.

For this collaborative project to be successful, all members of the team need to commit themselves to this project in the course of the next one month.

This paper will discover the resemblances between branding disciplines and design standards and to give insight into the manner in which the experience of a brand is influenced by its design.

The combination of visual and audio aspects in a brand enhancement strategy facilitates in arousing positive attitude towards the brand and draws the attention of the target consumers.

In essence, the company is one of the most profitable retail brands in the UK. The demographic appeal of the firm is large as it stocks some of the widest varieties of designer brands.

Trying to understand which Smartphone brand and model is the most popular among students, and why this specific brand and model is the most popular, it is essential to conduct a research applying to the [...]

They also examined the effects that the magnitude of change in the design of the logo had to the level of commitment by the consumers to the brand.

Zara therefore, has a zero advertising policy thereby using the revenues to open new stores to be at a position to provide more of its products to the customers.

Some people who are the owners of the companies use their own names in designing the brand but since Furphy was not the owner of the company, he opted to use community- style marketing.

Based on the results of the rating, the brand name was at 9 point, ingredients at 5, and effectiveness of the product at 1, and the price at 4.

The new line of products should have been developed to improve the company's current products in the market as well as to bridge the quality and health gaps created by the present similar products in [...]

People in the United Arabs Emirates consume luxuries products from strong brands to show off their wealth, but not because they are of better qualities.