Marketing Essay Examples and Topics. Page 5

1,932 samples

Network Synergy Capacity in Service Marketing

When providing items to the store, the supplier behaves in a manner that is reflected in the research model. A commitment to the highest quality service is also an integral part of marketing.
  • Pages: 2
  • Words: 634

The Wunderman Thompson Firm’s Market Research Interview

In its role as a market research firm, Wunderman Thompson Agency primarily researches what motivates consumers and what motivates brands through a rigorous and multifaceted research methodology to pinpoint the characteristics a brand must possess, [...]
  • Pages: 2
  • Words: 590

The Lean Sigma Six Model Strategy

I wholeheartedly concur with Brian's assessment that the COVID-19 outbreak in 2020 brought to the attention of the financial media, academics, and bankers the difficulties that can arise when attempting to measure inflation amid a [...]
  • Pages: 1
  • Words: 290

Obstacles to Globalizing a Digital Platform

The essay identified that the authors used a simple and effective structure to convey their perception of possible obstacles digital platforms can encounter in global expansion.
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  • Words: 317

The Toms Firm’s Sustainability Profile Analysis

For instance, it was liaising with FutureSwitch to promote innovation and ensure that the final products were capable of protecting the environment and meeting the demands of the customers.
  • Pages: 4
  • Words: 1135

The Starbucks Brand’s Ad Marketing

Overall, the ad marketing discussed in this paper shows how Starbucks utilises creativity and behavioural segmentation to drive sales, establish a brand image, and increase customer loyalty.
  • Pages: 1
  • Words: 288

Cultural Impacts on Mobile Phone Purchasing

In this paper, the aim of the researcher was to investigate the impact of culture on mobile phone purchasing pattern, comparing the Chinese and the British consumers.
  • Pages: 26
  • Words: 9521

How a Company Selects a Segmentation Strategy

The B2C tourism company will most likely choose the demographic segmentation strategy since it allows for determining a broader range of specific customer characteristics closely related to their spending behavior.
  • Pages: 1
  • Words: 373

Transforming Lives and Making a Difference

TOMS' revolutionary one-for-one approach has developed the business model that has contributed to the profitable success and transformed the lives of millions globally for the better. In this case, the market determines the price of [...]
  • Pages: 7
  • Words: 2000

Digital Marketing for SME Growth

The article, "Digital Marketing and the Potential for Financial Growth of Small and Medium-Sized Businesses," is about how digital marketing is increasingly crucial for identifying, attracting, and retaining clients in an e-commerce environment, especially for [...]
  • Pages: 2
  • Words: 574

Advertisement and Sales: Injury Control and Safety Promotion

This implies that the more the organization spends creating advertisement posts, the higher the sales revenue generated. 9216, which implies that the sales of the organization can be obtained by multiplying the advertisement with the [...]
  • Pages: 2
  • Words: 556

Is Marketing Analysis an Art or a Science?

Through the facts obtained by marketers about the state of the market, a detailed analysis can be conducted to track significant metrics and their impact on the business.
  • Pages: 1
  • Words: 307

Oman Air: Marketing Plan

For this reason, considering the existing clients' demands, Oman Air can create the first-class and luxurious image of the company and form the basis for its further development and growth.
  • Pages: 4
  • Words: 1416

The #DunkinAtHome Advertising Campaign Analysis

Dunkin' is among the best illustrations of a successful advertising campaign launched. The #DunkinAtHome campaign from Dunkin' is a brilliant example of imaginative and captivating advertising.
  • Pages: 1
  • Words: 284

Multi-Channels vs. Omni-Channels

In contrast to the multi-channel model, this approach allows the company to use different channels for better communication with the target audience.
  • Pages: 2
  • Words: 598

Discussion Board Post: Brochure and Agency Awareness

Additionally, the brochures can help communicate the agency's success, boosting public trust and desire to take part in its activities. Third, I will include the agency's vision and mission statements to allow the audience to [...]
  • Pages: 1
  • Words: 326

Advertising Campaigns in Marketing

The marketing ad that I chose is Nike's "Just Do It" campaign and logo. The ad that I chose was Nike's "Just Do It" advertising campaign, both images and videos.
  • Pages: 1
  • Words: 318

Nike Inc.’s Marketing in the US and China

Companies utilize marketing to appeal to customers and overshadow competitors, and Nike is a brand with a strong marketing strategy. Overall, Nike's marketing appears well-organized and efficient due to the brand being one of the [...]
  • Pages: 1
  • Words: 371

AAA Co.: Market Outlook

The company's strategy implies the manufacturing and selling of smartphones in Europe and Asia for low-end and high-end segments to become one of the leaders in its sphere.
  • Pages: 8
  • Words: 2236

Non-Fungible Tokens and Marketing in Creative Industry

Interaction between fans and the artist is another factor that determines the value of NFTs in the creative industry. The utility is another factor that has emerged as a key parameter that determines the value [...]
  • Pages: 3
  • Words: 868

The “Run for Heart” Fundraising Event

For this reason, the organizers of this event felt the need to sensitize society on the diseases and raise funds to help children suffering from heart diseases receive the medication and care they need for [...]
  • Pages: 4
  • Words: 1423

Nestle: The Marketing Affairs

The case study is related to the marketing affairs of the transnational corporation Nestle and its strategy conducted in the Democratic Republic of the Congo.
  • Pages: 1
  • Words: 339

Twitter and Its Benefits for Business

Twitter is a useful tool for reaching marketing objectives because social media is beneficial for companies of all sizes. This suggests that most brands have the chance to increase brand awareness and create a significant [...]
  • Pages: 1
  • Words: 275

Analysis of H&M Marketing Case Study

It is possible to explain the choice of the standard marketing strategy for promoting the production H&M sells with the same target audience the brand has online and offline.
  • Pages: 4
  • Words: 1183

The Caris Hair Salon Services Firm’s Marketing

They have been in the professional hair industry for more than 42 years and offer the brands that give stylists the chance to keep their clientele and exercise their creativity to the fullest.
  • Pages: 2
  • Words: 574

Social Media and Marketing: Discussion

According to the experience of the companies using Facebook for marketing, there are various ways to use the platform to build a strong community.
  • Pages: 1
  • Words: 375

Monopolistic Competition Aspects

Products aimed at higher end consumers usually have a brighter and higher quality packaging and are placed on the shelves in the eye of the consumer.
  • Pages: 1
  • Words: 348

Event Marketing of Super Bowl

For example, the Cheetos commercial was fascinating to fans and is considered one of the most talked-about ads of the 2021 Super Bowl. For the super bowl event, several marketing strategies were used to reach [...]
  • Pages: 18
  • Words: 4876

The AutiPal Project’s Digital Marketing Strategy

Marketing specialists with the representatives of the brand's culture should also define the brand's mission and openly show it in the media together with the values Then the marketing specialist, with the SMM manager, will [...]
  • Pages: 4
  • Words: 1084

Scent Marketing in Urgent Care Units

The purpose of this report is to create an overview of how scent marketing works in businesses, its growing commercial demand, and its application in the healthcare industry.
  • Pages: 5
  • Words: 1368

Role of Twitter in Rising of Nike Customer Base

Moreover, a valuable aspect can be more significant interaction with the audience through various surveys and interaction with responses, which will increase the engagement and loyalty of users of the social network. Simultaneous posting of [...]
  • Pages: 1
  • Words: 329

Ten Barriers to Marketing Planning in the Modern Age

McDonald covered various possible issues, ranging from the fundamental confusion between tactics and strategy to the lack of knowledge and skills. Therefore, the lack of knowledge and hostility to corporate culture still exists in the [...]
  • Pages: 1
  • Words: 289

Digital Marketing in Dubai During COVID-19

Research conducted by Haneef and Ansari on Dubai Expo 2020 unraveled the various digital marketing strategies employed in Dubai and the impacts of COVID-19 on marketing trends in the country.
  • Pages: 9
  • Words: 2462

Best Buy’s Recycling Service as Form Utility

Due to the focus on the requirements and demands of the audience, particularly the plight to make the process of recycling more accessible for the general population, Best Buy's new service is a prime example [...]
  • Pages: 1
  • Words: 291

Worldwide Vegan Dairies: Digital Marketing

Of particular importance is the promotion of vegan cheese in Australia, where information technology is also developed and the culture of a vegetarian lifestyle is flourishing.
  • Pages: 14
  • Words: 3296

The Effect of Rating Scale Format on Response Styles

The research by Weijters, Cabooter and Schillewaert investigates the effect of the number of response categories and the labeling of response categories on misresponse, extreme response style, and the net acquiescence response style.
  • Pages: 4
  • Words: 332

The M&M Firm’s Use of Marketing Channels

It does not require a video to be long and does not limit the number of characters in a post, allowing M&M's to post more generalized content. The posts on Twitter are the same, and [...]
  • Pages: 1
  • Words: 342

Profitability and Break-Even

The average annual total assets for the business are $1,540,000, hence the return on assets ratio is 14.6%. The profitability based on return on assets shows the competitiveness of the business in the market.
  • Pages: 2
  • Words: 653

Birmingham and Solihull Women’s Aid’s Marketing

The paper made a detailed budget that applies to the marketing operation and the design of the appraisal. The charity raises awareness and advocates action against domestic abuse and promotes policies and best practices that [...]
  • Pages: 7
  • Words: 2220

Marketing Communication and Customer Relationship Management

In the marketing communication and customer relationship management module, I learned that corporations use various advertising and digital marketing methods like content marketing and social media marketing to transmit information about their goods and brands [...]
  • Pages: 2
  • Words: 636

PepsiCo’s Novel Market Challenges

As the coronavirus pandemic continues and new global and local crises emerge, many commercial entities, especially those of the size of international corporations, face new businesses and supply chain challenges.
  • Pages: 1
  • Words: 286

Social Marketing of Solar Panels in Australia

However, the packaging of the message and the context determine the uptake of the targeted product. For the SHIFT framework to apply, goals of sustainability of the consumer behavior are aligned to those of marketing.
  • Pages: 4
  • Words: 1165

How Digital Marketing Affects Climate

The online-based advertising ecosystem is located in the heart of the entire internet, and it serves as the primary source of revenue for several online services, including search engines.
  • Pages: 7
  • Words: 2000

Phone Pitching for Selling Products

Phone pitching was the absolute alternative because it enabled users to communicate directly in their business and has been widely adopted in the US market as a method of solutions selling.
  • Pages: 3
  • Words: 845

Fishing Boat Production in the Indian Market

The strength of the American company lies in the innovative and flexible approach to creating products that withstand the tests and criticism of the target audience before entering the market.
  • Pages: 2
  • Words: 649

Analysis of Vectra Digital Case Study

Vectra Digital is a web design and digital marketing service specializing in generating high-quality leads and maintaining constant communication. Its services include: Website design and development; Pay-per-click; Organic search; Reputation management; Email marketing; Franchise marketing; [...]
  • Pages: 2
  • Words: 597

Global and Regional Integration

The steps include everything from depositing the firm's financial contribution in a financial institution, obtaining an investor's authority of the attorney, having the deed of integration and firm rules and regulations notarized, enrolling the firm [...]
  • Pages: 7
  • Words: 1998

Marketing of Indoor Farming in the UAE

Adding to that, the delivery service, health benefits, and availability of Local Leaves products can be advertised on all social media platforms to help the company get the recognition it needs in a short period [...]
  • Pages: 1
  • Words: 1547

Marketing and Consumer Opinion

This misalignment with consumer expectations translates into a drop in demand for products, a lack of return on investment, and a general decline in status.
  • Pages: 1
  • Words: 340

The Veggiewash Products in the Sub-Saharan Region

This study will use a product adoption framework to propose changes that are likely to change the perception and increase the intake of Veggiewash in the sub-Saharan region. The first factor to consider will be [...]
  • Pages: 3
  • Words: 883

Drafting a New Business Proposal

When drafting a business proposal, it is essential to consider a vast number of areas to avoid mistakes and foresee any risks and challenges. Knowing the best tools and methods of social media advertising is [...]
  • Pages: 2
  • Words: 611

Outreach Chicago Firm’s Client Satisfaction Level

Studying existing statistics is essential for the study as it can help disclose the issue of low-income individuals and people in need in the United States better. This research identifies the special need for women's [...]
  • Pages: 1
  • Words: 398

Analyzing a Commercial: Fiat 500X

In the context of this analysis, the use of sex appeal refers to the use of both genders in sexual contexts to manipulate customers to behave in a predetermined way.
  • Pages: 7
  • Words: 1971

Video Marketing in Post COVID-19 Saudi Arabia

One aspect of corporate digital marketing and communication in Saudi Arabia that will be examined through this study is the extent to which Saudi enterprises have embraced a digital strategy in marketing and communication to [...]
  • Pages: 22
  • Words: 11535

Reimagining Marketing in the Next Normal

Therefore, it is crucial to understand the new trends and adapt to marketing shifts. The paper identifies six important ways of changing consumer behavior and insights into how marketing leaders can adapt to them.
  • Pages: 4
  • Words: 1043

Influence of Stock Market Changes

The incomes of many organizations went down because of this global problem, and they were not able to make public funding to maintain the position of the stock market.
  • Pages: 2
  • Words: 570

The MyPark Company’s Marketing Mix

The design of the mechanism for the parking itself is well-thought out, as the singular motion of the sign dropping as the car approaches is simple, quick, and efficient.
  • Pages: 6
  • Words: 1492

Price Discrimination and Its Benefits

The use of price discrimination as the baseline pricing strategy will help the organization meet the needs of its key stakeholders and attract new customers.
  • Pages: 1
  • Words: 419

The BBVA Compass Distribution of Marketing Budget

The bank has faced the problem of the distribution of its marketing budget because, based on the indicators of the previous years, the organization began to spend less on advertising needs.
  • Pages: 2
  • Words: 553

The Lytro Company’s Market Segments

The company needs to make the ergonomic and simplistic design of the camera, coupled with its high-end functionality, the main focal point of the marketing.
  • Pages: 3
  • Words: 797

Gnomial Functions Inc.’s Sales Forecasting Method

The weighted moving average used four weights to determine the likely level of sales in the next month. Gnomial Functions Inc.should use the weighted moving average to determine the likely level of sales in the [...]
  • Pages: 1
  • Words: 307

IKEA Company: Marketing Mix

The secret of IKEA's success on the global market lies in its perfect execution of all components of the marketing mix.
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  • Words: 295

Discussion of Marketing Definition

Thus, free choice associated with changing consumer behavior forces companies to "modify their marketing communication by implementing new forms and tools to gain the trust of customers and to influence purchase".
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  • Words: 301

Marketing and Positioning Statement

In order to justify the high-end price, it might be helpful to use a high-quality leather material and equip the bag with extra pockets for organized storage, as most luxury bags miss that feature.
  • Pages: 1
  • Words: 345

Marketing Concepts Explained

Buying Decision Influences on the buying decision can be described as factors that have a persuasive ability on the consumer behavior, they include environmental, organizational, interpersonal, and individual. These factors play a key role on whether a customer buys what one is selling or not. Consumer behavior is a study that focuses on the factors […]
  • Pages: 4
  • Words: 1055

Key Aspects of Business Marketing and Its Principles

Business marketing and its principles can be extremely helpful to students in their working lives. One of the key aspects is the importance of marketing and its functions for business. This aspect allows students to better understand what marketing goals are within a business environment and what benefits marketing strategies can bring to a company. […]
  • Pages: 1
  • Words: 341

LED-Clothes Powered by Body Heat: A Business Idea

Furthermore, it is important to add that the technology could be utilized for a variety of pieces of clothing, although the primary focus of the proposed start-up in the context of this business plan is [...]
  • Pages: 8
  • Words: 2805

Marketing Activity Analysis

With that said, it would not be reasonable to direct all of the marketing effort and expenditure into appeals to one specific category.
  • Pages: 2
  • Words: 557

The Exchange Retailer’s Online Marketing

In The Exchange, almost all of the horses featured have high-quality videos, photos, and documentation incorporated within the platform for customers to watch, unlike those provided by Bigeq.com. Is cautious about the horses it lists [...]
  • Pages: 1
  • Words: 314
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