Marketing Essay Examples and Topics. Page 5

1,946 samples

“The Content Fuel Framework” by Deziel

The focus lens is the means through which the content creator tells the story, while the format lens is means in which the content creator brings the content to life to engage with the audience.
  • Pages: 7
  • Words: 1968

Dannon: The Marketing Campaign Crisis

Finally, as for a strategy to facilitate internal change within the organization, we will need to ensure full transparency between the firm and the customers.
  • Pages: 2
  • Words: 356

Researching of Retail Merchandising

Additionally, their liquors and other products are well positioned on the shelves to ensure they appeal to the consumer's eyes. The shelves are well categorized to ensure that similar brands are placed together for cross-merchandising, [...]
  • Pages: 2
  • Words: 595

Children’s Clothing Store Direct Mailing

Thus, this type of flyer will interest regular customers who know about the high quality of children's clothing and need to update their kids' wardrobes. Thus, the store will be able to sell more items [...]
  • Pages: 1
  • Words: 285

Emerging Markets as a Fertile Ground for Innovation

Innovative methods of production, the product itself, or an updated organizational structure of the firm is almost always a bonus if you understand the strategy and the ability to take advantage of it.
  • Pages: 1
  • Words: 343

Distributing and Popularizing ‘Licious Whiskers

The distribution of 'Licious Whiskers is comparatively simple due to the localization of the production. It is explained by the local production of 'Licious Whiskers and reduced costs for transportation.
  • Pages: 2
  • Words: 551

Integration of Faith and Marketing Management

For-profit organizations such as Apple Company, the marketing management strategies such as advertising, pricing, and distribution align with the scripture that emphasizes that the Lord will be the ultimate guide.
  • Pages: 2
  • Words: 507

Changes or Improvements on the New Balance Products

Other suggestions include selling the "Human Powered" in an online-only environment since that is where they are targeting their market and providing a new store location so people can order and have it delivered to [...]
  • Pages: 4
  • Words: 1224

Micro-Influencers in Marketing

In addition, micro-influencers are more persuasive due to a higher perception of the authenticity of the promoted brand due to the perception of authenticity of the influencer.
  • Pages: 1
  • Words: 394

Marketing Mix in the Digital Setting

Specifically, by focusing on the development of a new business strategy due to the shift in the type of the target audience and the integration of social networking as the main product promotion tool.
  • Pages: 2
  • Words: 580

Market Competition and Invisible Hand Effects

The Prisoner's Dilemma represents a situation in which two parties are faced with a decision where the best thing for one party is not always the same as the best for the other. Price competition [...]
  • Pages: 2
  • Words: 568

P&G Collaboration and Innovation

Instead of paper copies of notebooks that had to be physically displayed, the usage of online collaboration tools allows for worldwide access and keeps research and material up to date and in real-time.
  • Pages: 1
  • Words: 400

The Nature and Significance of Differentiation

Differentiation is both the fruit and the core of the advanced consumer society and mature capitalist economy. A striking example is Greta Thunberg, who managed to impress the masses with her example of caring for [...]
  • Pages: 4
  • Words: 1177

Navigating the Bentley Brand’s Gen Z Journey

Bentley's principles of exclusivity and the high standards associated with Bentley are the reasons for such weaknesses as limited reach, excessively long processes of car booking and sales, and a small target audience.
  • Pages: 1
  • Words: 391

Skechers: Innovative Marketing Approaches in Footwear

For example, the first commercial proves the survey sample results that the purchase of Skechers is facilitated by its alignment to culture and beliefs for a consumer, as it relates to family relationships and norms [...]
  • Pages: 8
  • Words: 1759

AgorDawn: Marketing Obstacles and Recommendations

It is challenging to overestimate the importance of the company's contribution to the coursework because the organization supported and promoted the research efforts to investigate the issue under analysis.
  • Pages: 16
  • Words: 4139

Virtual Reality Technology and Revenue in Tourism

The major gap in the body of knowledge is the need to use technology to modernize tourism facilities in Germany, adopting the V.R.technology for optimum customer experience and the economic prospects of the sector.
  • Pages: 11
  • Words: 3080

The Starbucks Firm’s Market Research Planning

In the event that the results of the questionnaire show that, for example, the trending preferences of customers have changed to a different type of coffee, and then the company will have to respond.
  • Pages: 1
  • Words: 400

Market-Competitive Compensation Systems

There are four activities that must be done in order to derive the optimal value, including job analysis, a company's goals assessment, benchmarking salaries, and employee surveys.
  • Pages: 2
  • Words: 587

The Analysis of Samsung Galaxy Z Advertisement

The targeting strategy of this advertisement appears to stem from the correlation of the brand's image with the intended users' personal interests and life goals. Such a strategy enables Samsung to depict the value and [...]
  • Pages: 2
  • Words: 645

Marketing Campaigns and Demographics

In this case, it is crucial to understand the potential behaviors and mechanisms that can affect marketing. Overall, an organization's marketing and sales performance may be enhanced by customizing advertising campaigns to the demands of [...]
  • Pages: 2
  • Words: 605

Target Corporation’s Promotional Policies

Target Corporation is known for using above the line and below the line promotional policies in order to increase its customer base. Target Corporation specializes in everyday products that are used regularly and at a [...]
  • Pages: 1
  • Words: 330

Network Synergy Capacity in Service Marketing

When providing items to the store, the supplier behaves in a manner that is reflected in the research model. A commitment to the highest quality service is also an integral part of marketing.
  • Pages: 2
  • Words: 634

The Wunderman Thompson Firm’s Market Research Interview

In its role as a market research firm, Wunderman Thompson Agency primarily researches what motivates consumers and what motivates brands through a rigorous and multifaceted research methodology to pinpoint the characteristics a brand must possess, [...]
  • Pages: 2
  • Words: 590

The Lean Sigma Six Model Strategy

I wholeheartedly concur with Brian's assessment that the COVID-19 outbreak in 2020 brought to the attention of the financial media, academics, and bankers the difficulties that can arise when attempting to measure inflation amid a [...]
  • Pages: 1
  • Words: 290

Obstacles to Globalizing a Digital Platform

The essay identified that the authors used a simple and effective structure to convey their perception of possible obstacles digital platforms can encounter in global expansion.
  • Pages: 1
  • Words: 317

The Starbucks Brand’s Ad Marketing

Overall, the ad marketing discussed in this paper shows how Starbucks utilises creativity and behavioural segmentation to drive sales, establish a brand image, and increase customer loyalty.
  • Pages: 1
  • Words: 288

Cultural Impacts on Mobile Phone Purchasing

In this paper, the aim of the researcher was to investigate the impact of culture on mobile phone purchasing pattern, comparing the Chinese and the British consumers.
  • Pages: 26
  • Words: 9521

How a Company Selects a Segmentation Strategy

The B2C tourism company will most likely choose the demographic segmentation strategy since it allows for determining a broader range of specific customer characteristics closely related to their spending behavior.
  • Pages: 1
  • Words: 373

Transforming Lives and Making a Difference

TOMS' revolutionary one-for-one approach has developed the business model that has contributed to the profitable success and transformed the lives of millions globally for the better. In this case, the market determines the price of [...]
  • Pages: 7
  • Words: 2000

Digital Marketing for SME Growth

The article, "Digital Marketing and the Potential for Financial Growth of Small and Medium-Sized Businesses," is about how digital marketing is increasingly crucial for identifying, attracting, and retaining clients in an e-commerce environment, especially for [...]
  • Pages: 2
  • Words: 574

Advertisement and Sales: Injury Control and Safety Promotion

This implies that the more the organization spends creating advertisement posts, the higher the sales revenue generated. 9216, which implies that the sales of the organization can be obtained by multiplying the advertisement with the [...]
  • Pages: 2
  • Words: 556

Is Marketing Analysis an Art or a Science?

Through the facts obtained by marketers about the state of the market, a detailed analysis can be conducted to track significant metrics and their impact on the business.
  • Pages: 1
  • Words: 307

Oman Air: Marketing Plan

For this reason, considering the existing clients' demands, Oman Air can create the first-class and luxurious image of the company and form the basis for its further development and growth.
  • Pages: 4
  • Words: 1416

The Skittles Brand’s Marketing Campaign

Brands of the recent years have grasped the potential of surreal marketing, used both comedy and mystery as a tool for engaging with their audience. The use of colorful and weird advertisements creates a new [...]
  • Pages: 1
  • Words: 284

The #DunkinAtHome Advertising Campaign Analysis

Dunkin' is among the best illustrations of a successful advertising campaign launched. The #DunkinAtHome campaign from Dunkin' is a brilliant example of imaginative and captivating advertising.
  • Pages: 1
  • Words: 284

Multi-Channels vs. Omni-Channels

In contrast to the multi-channel model, this approach allows the company to use different channels for better communication with the target audience.
  • Pages: 2
  • Words: 598

Discussion Board Post: Brochure and Agency Awareness

Additionally, the brochures can help communicate the agency's success, boosting public trust and desire to take part in its activities. Third, I will include the agency's vision and mission statements to allow the audience to [...]
  • Pages: 1
  • Words: 326

Advertising Campaigns in Marketing

The marketing ad that I chose is Nike's "Just Do It" campaign and logo. The ad that I chose was Nike's "Just Do It" advertising campaign, both images and videos.
  • Pages: 1
  • Words: 318

Nike Inc.’s Marketing in the US and China

Companies utilize marketing to appeal to customers and overshadow competitors, and Nike is a brand with a strong marketing strategy. Overall, Nike's marketing appears well-organized and efficient due to the brand being one of the [...]
  • Pages: 1
  • Words: 371

AAA Co.: Market Outlook

The company's strategy implies the manufacturing and selling of smartphones in Europe and Asia for low-end and high-end segments to become one of the leaders in its sphere.
  • Pages: 8
  • Words: 2236

Non-Fungible Tokens and Marketing in Creative Industry

Interaction between fans and the artist is another factor that determines the value of NFTs in the creative industry. The utility is another factor that has emerged as a key parameter that determines the value [...]
  • Pages: 3
  • Words: 868

The “Run for Heart” Fundraising Event

For this reason, the organizers of this event felt the need to sensitize society on the diseases and raise funds to help children suffering from heart diseases receive the medication and care they need for [...]
  • Pages: 4
  • Words: 1423

Nestle: The Marketing Affairs

The case study is related to the marketing affairs of the transnational corporation Nestle and its strategy conducted in the Democratic Republic of the Congo.
  • Pages: 1
  • Words: 339

Twitter and Its Benefits for Business

Twitter is a useful tool for reaching marketing objectives because social media is beneficial for companies of all sizes. This suggests that most brands have the chance to increase brand awareness and create a significant [...]
  • Pages: 1
  • Words: 275

Analysis of H&M Marketing Case Study

It is possible to explain the choice of the standard marketing strategy for promoting the production H&M sells with the same target audience the brand has online and offline.
  • Pages: 4
  • Words: 1183

The Caris Hair Salon Services Firm’s Marketing

They have been in the professional hair industry for more than 42 years and offer the brands that give stylists the chance to keep their clientele and exercise their creativity to the fullest.
  • Pages: 2
  • Words: 574

Social Media and Marketing: Discussion

According to the experience of the companies using Facebook for marketing, there are various ways to use the platform to build a strong community.
  • Pages: 1
  • Words: 375

Monopolistic Competition Aspects

Products aimed at higher end consumers usually have a brighter and higher quality packaging and are placed on the shelves in the eye of the consumer.
  • Pages: 1
  • Words: 348

Event Marketing of Super Bowl

For example, the Cheetos commercial was fascinating to fans and is considered one of the most talked-about ads of the 2021 Super Bowl. For the super bowl event, several marketing strategies were used to reach [...]
  • Pages: 18
  • Words: 4876

The AutiPal Project’s Digital Marketing Strategy

Marketing specialists with the representatives of the brand's culture should also define the brand's mission and openly show it in the media together with the values Then the marketing specialist, with the SMM manager, will [...]
  • Pages: 4
  • Words: 1084

Role of Twitter in Rising of Nike Customer Base

Moreover, a valuable aspect can be more significant interaction with the audience through various surveys and interaction with responses, which will increase the engagement and loyalty of users of the social network. Simultaneous posting of [...]
  • Pages: 1
  • Words: 329

Marketing Management Orientations and Differences

The marketing orientation forgoes that principle, being aimed at learning the needs of the trade market and customers and delivering based on them. The marketing orientation does not go that far, focusing purely on the [...]
  • Pages: 1
  • Words: 286

Ten Barriers to Marketing Planning in the Modern Age

McDonald covered various possible issues, ranging from the fundamental confusion between tactics and strategy to the lack of knowledge and skills. Therefore, the lack of knowledge and hostility to corporate culture still exists in the [...]
  • Pages: 1
  • Words: 289

Digital Marketing in Dubai During COVID-19

Research conducted by Haneef and Ansari on Dubai Expo 2020 unraveled the various digital marketing strategies employed in Dubai and the impacts of COVID-19 on marketing trends in the country.
  • Pages: 9
  • Words: 2462

Best Buy’s Recycling Service as Form Utility

Due to the focus on the requirements and demands of the audience, particularly the plight to make the process of recycling more accessible for the general population, Best Buy's new service is a prime example [...]
  • Pages: 1
  • Words: 291

Worldwide Vegan Dairies: Digital Marketing

Of particular importance is the promotion of vegan cheese in Australia, where information technology is also developed and the culture of a vegetarian lifestyle is flourishing.
  • Pages: 14
  • Words: 3296

The Effect of Rating Scale Format on Response Styles

The research by Weijters, Cabooter and Schillewaert investigates the effect of the number of response categories and the labeling of response categories on misresponse, extreme response style, and the net acquiescence response style.
  • Pages: 4
  • Words: 332

The M&M Firm’s Use of Marketing Channels

It does not require a video to be long and does not limit the number of characters in a post, allowing M&M's to post more generalized content. The posts on Twitter are the same, and [...]
  • Pages: 1
  • Words: 342

Profitability and Break-Even

The average annual total assets for the business are $1,540,000, hence the return on assets ratio is 14.6%. The profitability based on return on assets shows the competitiveness of the business in the market.
  • Pages: 2
  • Words: 653

The Coca-Cola Company as a Milestone Project Topic

The corporation actively uses brands, financial strength, unsurpassed sales system, extensive geography of presence, talent, and commitment to its business to become more competitive and accelerate its growth."Coca-Cola" is an excellent choice for researching and [...]
  • Pages: 1
  • Words: 323

Birmingham and Solihull Women’s Aid’s Marketing

The paper made a detailed budget that applies to the marketing operation and the design of the appraisal. The charity raises awareness and advocates action against domestic abuse and promotes policies and best practices that [...]
  • Pages: 7
  • Words: 2220

Marketing Communication and Customer Relationship Management

In the marketing communication and customer relationship management module, I learned that corporations use various advertising and digital marketing methods like content marketing and social media marketing to transmit information about their goods and brands [...]
  • Pages: 2
  • Words: 636

PepsiCo’s Novel Market Challenges

As the coronavirus pandemic continues and new global and local crises emerge, many commercial entities, especially those of the size of international corporations, face new businesses and supply chain challenges.
  • Pages: 1
  • Words: 286

Social Marketing of Solar Panels in Australia

However, the packaging of the message and the context determine the uptake of the targeted product. For the SHIFT framework to apply, goals of sustainability of the consumer behavior are aligned to those of marketing.
  • Pages: 4
  • Words: 1165

How Digital Marketing Affects Climate

The online-based advertising ecosystem is located in the heart of the entire internet, and it serves as the primary source of revenue for several online services, including search engines.
  • Pages: 7
  • Words: 2000

Phone Pitching for Selling Products

Phone pitching was the absolute alternative because it enabled users to communicate directly in their business and has been widely adopted in the US market as a method of solutions selling.
  • Pages: 3
  • Words: 845

Analysis of Vectra Digital Case Study

Vectra Digital is a web design and digital marketing service specializing in generating high-quality leads and maintaining constant communication. Its services include: Website design and development; Pay-per-click; Organic search; Reputation management; Email marketing; Franchise marketing; [...]
  • Pages: 2
  • Words: 597
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