Brand Management Essay Examples and Topics

For the cosmetic industry, the most important barriers are the exclusive rights and economies of scale. Potential Development of Substitute Products Ease of substitution Buyer inclination to substitute Buyer switching costs Relative price performance of [...]

The company's brand must be reinvented by emphasizing the significance of quality in daily things and minimizing the level of luxury associated with its products.

The product life cycle is an extremely useful tool for marketing managers because, as the examples of The Coca-Cola Company and Nike show, it is universally applicable to any company and helps to anticipate the [...]

The style of the recent Gucci collection is described by critics as a combination of classic Italian art, street culture of the 1970s and 1980s, and French couture.

It can directly affect the economic environment of the country and in this way the degree of economic action and business as well.

Therefore, research, planning and strategy has become a key pillar for such industries, and it is therefore no longer business as usual, because it is the company which has the most superior strategies and planning [...]

The company's distribution is one of its strongest points, and in the Kingdom of Saudi Arabia, it is handled by its fleet of chilled depots and delivery vans that supply food retailers with Almarai products.

Brand auditing is a critical outlook of a brand from different dimensions or perspectives to ensure that it is still relevant in the market, to ensure that the brand is competitive in the market and [...]

The publishing of the term McJobs in the dictionaries stimulated the need for McDonald's to redefine its image through concentration on branding of employees.

The positioning of the brand was the combination of aristocratic esthetics and Italian craftsmanship. The emergence of Gucci was originally associated with the need for a luxury brand in Tuscany.

I decided that it was vital for the opponent to know that the point of the discussion was not whether there should be a deal.

The mission statement of the company runs as follows: "To make all athletes better through passion, design, and the relentless pursuit of innovation".

Our main competition is Whole Foods and will remain to be our competition, so this will be a test of our determination and what we can provide and offer to our customers.

The Keurig brand positions itself mainly as a beverage company and one of the leaders of the industry in North America.

In the can, there are the 'energy drink' catchphrase and the Red-Bull insignia which symbolizes its exclusivity to the consumers. The two colliding bulls denote the vigor and might that Red Bull gives to its [...]

We will be analysing the company, Louis Vuitton, identifying the trends within the luxury jewellery industry and the future opportunities available for the brand.

Therefore, a flanker brand is basically a new product that is introduced into the market by a company in a specific market segment in adding up to the existing brand.

Nike's place in the industry of sportswear and accessories is also important in discussing its brand equity. The name of the goddess that is currently in use by Nike aligns with the other campaigns that [...]

It is owned by a company known as Esprit Holdings Limited, which is a retail and wholesale distributor of lifestyle products designed under the Esprit brand name.

Since then, the franchise has grown in leaps and bounds becoming the oldest and the largest privately owned and family run coffee and tea company in the United States and one of the largest businesses [...]

Given the fact that both brands and channels differentiate themselves, it is important for a firm to choose the channel members who will perform their channel functions in accordance with the company's marketing strategy. According [...]

The German workers felt that since this was a deemed German company, the members had to be elected from the workers union and the elected members could, in turn, sit on the board.

The paper explains that, while striving for a favorable position in the market, the company used mergers and acquisitions, as well as organic growth, to increase its global outreach. Thus, the re-brand strategy of Accor [...]

Therefore, if a visitor to the estate wanted to purchase a bottle of the wine, they could not buy it as all the wines were sold out to the negociants.

It obtained a leading position in the Japanese confectionary market; however, since the local market was not expected to grow, the company decided to go global and expand to the US market.

It is possible to utilize this method in the brand extension in the accounts of stylists promoting the hair care products from Dyson and the Supersonic hairdryers.

People desired to dress like the upper class in the quest to create a sense of belonging to that class, and since the Burberry brand was a lucrative item for the upper and middle classes, [...]

The other purpose of the Business registration Act 2011 is to ensure that it creates a register for all businesses in the nation.

The modern world could be characterized by the significant changes in the structure of the market and the main approaches towards management and development of business.

Corporate or Family Brand Tracking criterion deals with concerns, accessibility, ease, and perceived usability as viewed by customers.

If the company uses its current brand, it would not capture most customers in the new segment because the customers would think that the same clothes for the old persons are being promoted. In addition, [...]

Brand Meaning A brand is conventionally known to refer to a slogan, symbol or name or sign that a product, organization or corporation is known by.

A business plan is the blueprint of the tactics and flow of activities prepared before starting a business venture. The study will present the components of a business plan and the importance of its preparation.

The positioning of the action on the world market is the aim to become the manufacturing leader with the observation of all the rules of professional manufacturing.

Brand equity, according to Johansson and Carlson, refers to the commercial value of a given brand name that is directly attributed to the popularity of the brand other than the value of the product.

From the very beginning, KIA Motors has not been trying to appeal to a demographic that is well-off or has the means to purchase the best-quality car on the market.

Therefore, the differentiation strategy for Disney+ can be built on these franchises and the variety of offered media that still falls into the customer segments that the corporation selected.

While a section of scholars believes that reputation cannot be directed and controlled, most believe that it is an integral part of a business and must be managed. It is the responsibility of the company [...]

Nonetheless, an assessment of the company's brand presentation shows that it is true to its luxury brand appeal. For example, according to the company's 2016 financial report, its luxury, sports, and lifestyle segments have reported [...]

For a product like Omen 17, it will be helpful to resort to one of the current and working marketing schemes extra prize options on the packaging.

The implementation of the pull strategy is aimed at providing a powerful and long-term information impact through the media on the end consumer of the product.

The aim of this research paper is to assess the prospect of brand extension strategy for MBC To introduce a new brand is very expensive and time-consuming as well as a risky matter in modern [...]

ESPN focuses on selling integrated sporting activities that mainly focus on enhancing the quality and reliable sports entrainment avenues to its customers.

Creation of a boutique could present new opportunities to the company such as communicating a clear image of the brand to the customers, raising the profile of the company, opportunity to test the new product, [...]

It is the sum total of all decisions involved in the marketing mix: packaging form factor and size, label, pricing, advertising strategy, execution, the "editorial" environment of all media used, the credibility and charm of [...]

Since TNT Express utilized the EFQM model, it is natural to identify issues in the business model of the company using the same perspective.

Also, the firm should reduce the daily capacity limit of visitors in the park to avoid overcrowding, which has been a major source of negative publicity.

This is because flanker brands increase the number of brands of a company. A company should consider the profitability of flanker brands prior to their launch.

One of the reasons for the intense competition is the large number of brands within the industry. The close position of BMW to Porsche indicates that consumers consider the two brands to be similar in [...]

The main aim of Harris's proposal is to stand out depending on the likelihood to strengthen the production department of the company as well as enhance future growth.

The structure of the organization is quite large which spreads over a network of branches and that is the reason why the organization focuses a lot on marketing and promotional activities.

Brand Loyalty is not a very difficult concept to understand, a person becomes loyal to a brand when he/she is completely satisfied with the performance of the brand. The factor which matters the most is [...]

However, it is necessary to pay more attention to formulating the company's values as they are not stated clearly, and visitors refer to the company's mission and vision statements, as well as information provided on [...]

The main idea of the product map is to create a map where the competing products are mentioned in the relation to key characteristics.

According to the ICMR report, the main purpose of Unilever to launch this brand in the US was to offer shampoo, creams, and other related products to minimize simple hair problems, for instance, it offered [...]

However, the true emergence of brands as powerful tools of business and marketing emerged in the last hundred years, with the emergence of super corporations and the expansion of globalization.

One of the marketing examples provided in the chapter is the case of the UPS, which is short for the United Parcel Service.

The quicker the brand awareness is executed for FMCGs, the higher the chances of the goods of a firm to attain significant sales in the market.

Focus on brand development, on the one hand, might lead to the loss of certain consumers due to the inability of the producers to predict the needs and preferences.

Therefore, Yota fashion needs to be alert and conscious so that it remains in the market and produce designs that are in line with the interests of diverse customers.

The aim of the essay is to understand the marketing strategy of Rolex and look into the company's latest promotional campaign.

Therefore, the company should also reconsider its approach to the products' conformity to the requirements of the modern market to ensure that it can respond quickly to changes in the market and environment.

In my red box is a collection of personal and professional skills that allow me to stand out in the workplace. Among my professional skills, I highlight a wealth of knowledge in my field and [...]

To gain loyal customers and consolidate the unique competitive advantages of the product in the consumer's mind, it is important to develop a product positioning strategy.

The first crucial issue in the current case study is the disruption of the kiwifruit production industry and the consequent establishment of the Zespri brand.

The brand recommends buying sporty clothes to make one's experience in sports pleasurable and promotes a healthy regime. Its products are available to audiences with middle income, and it presents a wide range of products [...]

The sophisticated customer personalization levels that Tesla provides result in the highest customer satisfaction. Apart from that, Tesla leads the industry in terms of integrated data.

At the same time, the brand manager must take into account the unique ways of influencing the team in order for the team to work together effectively. It can be summarized that the brand manager [...]

In this regard, consumer perception is based on the capacity of consumers to gather, analyze, and disseminate data relating to a product or service.

On the other hand, it can pierce the heart of your company's core mandate and reveal to customers and the general public some of the weaknesses the company has in addressing the environmental challenges facing [...]

Thus, the problem to be considered in the study is the description of appropriate strategies for marketing crosswords to Gen-Z consumers in a shift in consumer behaviour caused by the pandemic.

The event details will be on a separate website specifically dedicated to the event, particularly for millennials and the Gen-x market interested in fine jewelry.

The latter is discussed earlier in the paper the higher the firm's reputation, the more customers it attracts since people value good quality, adherence to CSR guidelines, and competitive prices.

Therefore, the logotype is depicted on the coffee cups and all the products, contributing to brand recognition and expanding the customer base.

Tea is among the most popular beverages in the world, and it is cheap to even the poorest of its consumers.

Thus, for other mobile manufacturers to get where the Apple brand is in terms of popularity and market shares, they need to develop revolutionary devices that change who people view and use mobile phones.

The product demo by design is a direct and free demonstration of the current value of the items that the business entity manufactures and sells to customers.

The use of various humorous stories that show the episodes from the lives of the mascots creates the continuity of the advertising campaign. Anthropomorphic characters facilitate recognition of the brand because everyone knows that Red [...]

Omnichannel retail at this stage is indeed the most profitable for the seller and the least energy-consuming for the buyer. While the customer selects a product and places an order, comparing it with other products [...]

In the case of Paula and William, the man wrote and put a sign that warns customers not to buy at Paula's shop.

He suggests that instead of advertisements and discounts, brands should invest in the direct availability of the brand to consumers across all markets.

Using this activism Pret A Manger shows that the company is aware of the difficulties healthcare system experienced in this period and wants to make its contribution to the final triumph over the illness.

First, there is positioning by the user or use it is targeted and associates the brand with a specific group of people or highlights the importance for this group to choose this product or service.

With regard to the presence and use of stimulus generalization in the process of creating a brand strategy, it is possible to emphasize the implementation of this concept in both new and already established organizations.

Many SEO firms claim to take the brand websites on top of the Google Search Results, while others might go further to claim that they can have a brand website to the Eighth Wonder of [...]

Therefore, the company model is the best option to meet the business goal of launching the Mommy and Me apparel venture.

In addition to that, another vital characteristic of a personal brand is the message you want to share with the world.

This essay aims to bring out the strategic issues Macy's has been facing and a solution to the stated problem."Private labels require that the organization have the skills to identify trends before their customer is [...]

The authors expressly mentioned the statistical tests they conducted and presented them using straightforward methods and words, making it easy for the readers to understand.

The Porsche Club brand community's rituals aim to help the members enjoy and experience the wonderful expeditions in their racing cars.

It is important to introduce innovative approaches to marketing, which means that the brand product may need slight rebranding.

The conclusion is not yet firm because other indictors may be indicating that the company is in a position to improve the result.

The company's logo should set the company apart from any other food company dealing with pasta in the region and should be unique for the consumers to easily identify the company from anywhere in the [...]

In this case, Figure 1 presents the timeline of the project while portraying the key stages, and Figure 2 displays the costs and budgeting required for start-up activities.

Frances's Alcatel was the larger of the two companies and had to lead the way. Another reason is to build confidence in the staffs of the target company.

In order to terminate the supply chain inefficiencies connected with "the high inventory and transportation costs and the variability in shipments", the two companies agreed on eliminating the intermediary chain and introducing a revolutionary information [...]

Ross Perot showed his worth as a talented leader and fighter for the rights of his employees; he never agreed to sacrifice their interests even for the welfare of the company he owned and insisted [...]

Voting restrictions in articles of association of the Mannesmann also deterred voting in excess of 5% which the German rules also adopted whenever decisions of merges, consolidations and spin-offs were to be made. Orange was [...]

The following SWOT analysis will provide an overview as to why the Apple brand in general and the Apple iPod in particular is currently the leader in the miniature music business but is also in [...]

As a result, free from the stress of adjustment, they are free to concentrate on their work or immerse themselves in relaxation and exploration.

In all the processes involved, CCE continues to make efforts to minimize the potential environmental impact from the procurement of raw materials and production of soft drinks to delivery to consumers.

To increase the efficiency of the FUJITSU company, the following steps can be taken by the management: Strengthening the interaction between different divisions of companies.

The Ferrell et al.state that the aim of their research is "to determine the relative importance of business ethics and CSR in determining brand attitudes".

To solve this problem, it is necessary to invest time and money in the training and development of the employees. One of the possible solutions to the problem of decreased performance level is the periodical [...]

The company is a dealer of over 60 brands of goods, with the vision of selling the dream product to customers.

I assume that my project refers to BTL advertising since it has the target audience and involves the distribution of promotions and banners placed at the point of sale and the busy places.

The importance of branding as a policy that stimulates the recognition of a particular business in a specific market segment is high in view of an opportunity to influence potential buyers and increase competitiveness, thereby [...]

We may come to the conclusion that among the factors that conditioned the stunning success of Sony's PS4 and the demand for the product were such important features as the price and the quality of [...]

Procter and Gamble assume the role of a market leader with its diversified and numerous laundry and dishwashing detergents with an approximated market share of 60 %.

In 2006 Cheesecake factory opened a second bakery in the Rocky Mount plant which handles the delivery of products for the eastern half of the United States.

The external environment refers to those factors that are to be found in the external environment of an organization. The economy factors on the other and refer to the conditions in the market that affect [...]

The aim of the 'Get Singapore' campaign is to promote the local brands in Singapore in an effort to attract more local consumers.

L'Oreal Company was founded in 1907 by a visionary chemist who set the foundation that has enabled the company to explore successfully the international market.

Every time a particular brand is mentioned, the customers' feelings are evoked in a certain way and as a result, the image of a brand is a very big influencer in the market.

In the marketing world, the term brand loyalty can be defined as the commitment of customers to continue using or repurchase a particular brand and this is normally portrayed by repeated buying of a good [...]

In that regard, the identifiers of the product can be seen in the name of the brand, i.e. As the general purpose of joint venture is to "enable the organization to stand alone" its purpose [...]

When the consumer can easily remember a product, the higher the purchase intention and the more likely the purchase of the brand.

Besides, the advent of internet has helped the fast growth of brand community to evolve in many ways. Nevertheless, neither classification with the brand community nor product understanding has a major effect on customer's readiness [...]

Together, the synergy of this duo has brought together femininity and chic at an affordable price. The brand is all about unique/exclusive clothes at an affordable price for the younger generation.

The main factors that conditions the importance of the strategic alliance between Woolworth's and Caltex is the need, stressed by scholars like Dyer et al.and Kale et al, to be able to compete with the [...]