Brand Management Essay Examples and Topics

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205 samples

Cosmetic Industry Five Forces Analysis

For the cosmetic industry, the most important barriers are the exclusive rights and economies of scale. Potential Development of Substitute Products Ease of substitution Buyer inclination to substitute Buyer switching costs Relative price performance of [...]
  • 2.3
  • Pages: 2
  • Words: 494

Analysis of Bottega Veneta Brand

The company's brand must be reinvented by emphasizing the significance of quality in daily things and minimizing the level of luxury associated with its products.
  • Pages: 8
  • Words: 2396

Almarai: SWOT Analysis and Market Segmentation

The company's distribution is one of its strongest points, and in the Kingdom of Saudi Arabia, it is handled by its fleet of chilled depots and delivery vans that supply food retailers with Almarai products.
  • Pages: 5
  • Words: 1517

Coca-Cola and Nike: Product Life-Cycle

The product life cycle is an extremely useful tool for marketing managers because, as the examples of The Coca-Cola Company and Nike show, it is universally applicable to any company and helps to anticipate the [...]
  • Pages: 2
  • Words: 569

Gucci Brand History and Development

The positioning of the brand was the combination of aristocratic esthetics and Italian craftsmanship. The emergence of Gucci was originally associated with the need for a luxury brand in Tuscany.
  • Pages: 10
  • Words: 2798

Today’s Business Trends

Therefore, research, planning and strategy has become a key pillar for such industries, and it is therefore no longer business as usual, because it is the company which has the most superior strategies and planning [...]
  • Pages: 10
  • Words: 2666

New Heritage Doll Company

The main aim of Harris's proposal is to stand out depending on the likelihood to strengthen the production department of the company as well as enhance future growth.
  • Pages: 1
  • Words: 388

Accor Group’s Brand Strategy and Position

The paper explains that, while striving for a favorable position in the market, the company used mergers and acquisitions, as well as organic growth, to increase its global outreach. Thus, the re-brand strategy of Accor [...]
  • Pages: 6
  • Words: 1519

Red Bull-Building Brand Equity in Non-Traditional Ways

In the can, there are the 'energy drink' catchphrase and the Red-Bull insignia which symbolizes its exclusivity to the consumers. The two colliding bulls denote the vigor and might that Red Bull gives to its [...]
  • 5
  • Pages: 10
  • Words: 2781

Nike: Brand Equity and Promotional Strategies

Nike's place in the industry of sportswear and accessories is also important in discussing its brand equity. The name of the goddess that is currently in use by Nike aligns with the other campaigns that [...]
  • Pages: 10
  • Words: 2470

Total Quality Management: Kia Motors

From the very beginning, KIA Motors has not been trying to appeal to a demographic that is well-off or has the means to purchase the best-quality car on the market.
  • Pages: 13
  • Words: 3652

Brand Audit of Marriott

Brand auditing is a critical outlook of a brand from different dimensions or perspectives to ensure that it is still relevant in the market, to ensure that the brand is competitive in the market and [...]
  • Pages: 3
  • Words: 1213

Nike Company as a Globalized Brand Name

The modern world could be characterized by the significant changes in the structure of the market and the main approaches towards management and development of business.
  • Pages: 10
  • Words: 2883

The Pros and Cons of Flanker Brands

This is because flanker brands increase the number of brands of a company. A company should consider the profitability of flanker brands prior to their launch.
  • Pages: 7
  • Words: 1869

Oscar de la Renta Brand Awareness and Company Expansion

Creation of a boutique could present new opportunities to the company such as communicating a clear image of the brand to the customers, raising the profile of the company, opportunity to test the new product, [...]
  • Pages: 3
  • Words: 858

BSG-ONLINE – Company Analysis

The positioning of the action on the world market is the aim to become the manufacturing leader with the observation of all the rules of professional manufacturing.
  • 5
  • Pages: 10
  • Words: 2816

Business Plan, Its Components, and Importance

A business plan is the blueprint of the tactics and flow of activities prepared before starting a business venture. The study will present the components of a business plan and the importance of its preparation.
  • Pages: 5
  • Words: 1271

The Dyson Limited Brand Extension

It is possible to utilize this method in the brand extension in the accounts of stylists promoting the hair care products from Dyson and the Supersonic hairdryers.
  • Pages: 5
  • Words: 1378

Promotional Effort of Rolex

The aim of the essay is to understand the marketing strategy of Rolex and look into the company's latest promotional campaign.
  • Pages: 5
  • Words: 1374

Performance Management in McDonald’s

The publishing of the term McJobs in the dictionaries stimulated the need for McDonald's to redefine its image through concentration on branding of employees.
  • 5
  • Pages: 7
  • Words: 2079

Brand Management: Toyota Corporation Motors

Therefore, a flanker brand is basically a new product that is introduced into the market by a company in a specific market segment in adding up to the existing brand.
  • Pages: 7
  • Words: 1830

The Coffee Bean & Tea Leaf Brand and Marketing

Since then, the franchise has grown in leaps and bounds becoming the oldest and the largest privately owned and family run coffee and tea company in the United States and one of the largest businesses [...]
  • Pages: 4
  • Words: 1317

Marks and Spencer: Brand Image and Brand Association

It is the sum total of all decisions involved in the marketing mix: packaging form factor and size, label, pricing, advertising strategy, execution, the "editorial" environment of all media used, the credibility and charm of [...]
  • Pages: 17
  • Words: 3151

Macy’s Inc.’s Private-Label Branding: Pros & Cons

This essay aims to bring out the strategic issues Macy's has been facing and a solution to the stated problem."Private labels require that the organization have the skills to identify trends before their customer is [...]
  • Pages: 5
  • Words: 1306

Lloyd Register Group Quality Improvement Tools

In basic terms, QI is possible when the output of operations, in the case of LRG, aligns with the set standard, and in instances where the two are not aligned, actions to correct the process [...]
  • Pages: 8
  • Words: 2249

Pierre Cardin Brand Equity and Popularity

Brand equity, according to Johansson and Carlson, refers to the commercial value of a given brand name that is directly attributed to the popularity of the brand other than the value of the product.
  • Pages: 5
  • Words: 1421

McDonald’s Brand and Customer Loyalty

The structure of the organization is quite large which spreads over a network of branches and that is the reason why the organization focuses a lot on marketing and promotional activities.
  • Pages: 2
  • Words: 590

CJ’s Health Foods Business Plan Proposal

Our main competition is Whole Foods and will remain to be our competition, so this will be a test of our determination and what we can provide and offer to our customers.
  • Pages: 6
  • Words: 6161

Farrow and Ball Company’s Brand Audit

Farrow and Ball is a British company that manufactures and sells a variety of paints and wallpapers. Evolution and development is also a vital component of the brand, which is demonstrated by the stylistic changes [...]
  • Pages: 9
  • Words: 2577

Anthropomorphism in Marketing of M&M’s

The use of various humorous stories that show the episodes from the lives of the mascots creates the continuity of the advertising campaign. Anthropomorphic characters facilitate recognition of the brand because everyone knows that Red [...]
  • Pages: 6
  • Words: 1688

P&G Procurement Automation: A Pioneering Story of Technology

In order to terminate the supply chain inefficiencies connected with "the high inventory and transportation costs and the variability in shipments", the two companies agreed on eliminating the intermediary chain and introducing a revolutionary information [...]
  • Pages: 2
  • Words: 521

Marks & Spencer: Marketing Communication Tools

The importance of branding as a policy that stimulates the recognition of a particular business in a specific market segment is high in view of an opportunity to influence potential buyers and increase competitiveness, thereby [...]
  • Pages: 9
  • Words: 2006

The Eileen Fisher Brand Repositioning

If the company uses its current brand, it would not capture most customers in the new segment because the customers would think that the same clothes for the old persons are being promoted. In addition, [...]
  • Pages: 3
  • Words: 827

Branding Theory and Social Elements

Brand Meaning A brand is conventionally known to refer to a slogan, symbol or name or sign that a product, organization or corporation is known by.
  • Pages: 6
  • Words: 1689

Kering Company’s Retail Strategy Principles

Nonetheless, an assessment of the company's brand presentation shows that it is true to its luxury brand appeal. For example, according to the company's 2016 financial report, its luxury, sports, and lifestyle segments have reported [...]
  • Pages: 8
  • Words: 2268

Marketing Processes: Brand Building and Extension

Another definition of a brand is that it refers to the monetary value of a brand that comes as a result of loyalty and goodwill created in customers this definition is limiting in that id [...]
  • Pages: 10
  • Words: 2785

Personal Brand and Career Development

The "I" brand concept suggests that the potential job candidate and career builders approach themselves as marketed goods and attempt to turn their own sets of skills and personalities into goods, wanted and attractive to [...]
  • Pages: 8
  • Words: 2214

The Ford Brand: Main Challenges

Therefore, the company should also reconsider its approach to the products' conformity to the requirements of the modern market to ensure that it can respond quickly to changes in the market and environment.
  • Pages: 1
  • Words: 345

The “Red Box” of One’s Personal Brand

In my red box is a collection of personal and professional skills that allow me to stand out in the workplace. Among my professional skills, I highlight a wealth of knowledge in my field and [...]
  • Pages: 3
  • Words: 868

The MR530 Running Sneakers Brand Positioning

To gain loyal customers and consolidate the unique competitive advantages of the product in the consumer's mind, it is important to develop a product positioning strategy.
  • Pages: 4
  • Words: 1172

Hermes, Nike and Lululemon: Brand Analysis

The brand recommends buying sporty clothes to make one's experience in sports pleasurable and promotes a healthy regime. Its products are available to audiences with middle income, and it presents a wide range of products [...]
  • Pages: 1
  • Words: 303

Kameda Seika Brand Management

It obtained a leading position in the Japanese confectionary market; however, since the local market was not expected to grow, the company decided to go global and expand to the US market.
  • Pages: 6
  • Words: 1766

The Analysis of Tesla’s Brand Loyalty

The sophisticated customer personalization levels that Tesla provides result in the highest customer satisfaction. Apart from that, Tesla leads the industry in terms of integrated data.
  • Pages: 1
  • Words: 274

Brand Management: Role and Influence

At the same time, the brand manager must take into account the unique ways of influencing the team in order for the team to work together effectively. It can be summarized that the brand manager [...]
  • Pages: 1
  • Words: 390

The Importance of Reputation for Companies

The latter is discussed earlier in the paper the higher the firm's reputation, the more customers it attracts since people value good quality, adherence to CSR guidelines, and competitive prices.
  • Pages: 2
  • Words: 594

Consistency Between Channel and Brand Images

Given the fact that both brands and channels differentiate themselves, it is important for a firm to choose the channel members who will perform their channel functions in accordance with the company's marketing strategy. According [...]
  • Pages: 2
  • Words: 622

Aspects of Disney Brand Differentiation

Therefore, the differentiation strategy for Disney+ can be built on these franchises and the variety of offered media that still falls into the customer segments that the corporation selected.
  • Pages: 1
  • Words: 292

Assessing Smartphone Brand Preferences or Use

Thus, for other mobile manufacturers to get where the Apple brand is in terms of popularity and market shares, they need to develop revolutionary devices that change who people view and use mobile phones.
  • Pages: 2
  • Words: 578

The NationaliTeas Brand Storytelling

The product demo by design is a direct and free demonstration of the current value of the items that the business entity manufactures and sells to customers.
  • Pages: 2
  • Words: 577

Managing Brand Experience and Promotion

Omnichannel retail at this stage is indeed the most profitable for the seller and the least energy-consuming for the buyer. While the customer selects a product and places an order, comparing it with other products [...]
  • Pages: 1
  • Words: 345

Review of How Brands Grow Book by Sharp

He suggests that instead of advertisements and discounts, brands should invest in the direct availability of the brand to consumers across all markets.
  • Pages: 6
  • Words: 1412

How Brands Are Responding to the Pandemic

Using this activism Pret A Manger shows that the company is aware of the difficulties healthcare system experienced in this period and wants to make its contribution to the final triumph over the illness.
  • Pages: 4
  • Words: 1288

Researching of Positioning Strategies

First, there is positioning by the user or use it is targeted and associates the brand with a specific group of people or highlights the importance for this group to choose this product or service.
  • Pages: 2
  • Words: 560

Brand Strategy and Symbolic Consumption

With regard to the presence and use of stimulus generalization in the process of creating a brand strategy, it is possible to emphasize the implementation of this concept in both new and already established organizations.
  • Pages: 7
  • Words: 2038

The Website Visibility of Apparel Brands

Many SEO firms claim to take the brand websites on top of the Google Search Results, while others might go further to claim that they can have a brand website to the Eighth Wonder of [...]
  • Pages: 10
  • Words: 3185

Brand: An Exceptional Food Experience

In this case, Figure 1 presents the timeline of the project while portraying the key stages, and Figure 2 displays the costs and budgeting required for start-up activities.
  • Pages: 2
  • Words: 750

Ross Perot and General Motors Case

Ross Perot showed his worth as a talented leader and fighter for the rights of his employees; he never agreed to sacrifice their interests even for the welfare of the company he owned and insisted [...]
  • Pages: 3
  • Words: 915

Mergers and Acquisitions in the Cellular Industry

Voting restrictions in articles of association of the Mannesmann also deterred voting in excess of 5% which the German rules also adopted whenever decisions of merges, consolidations and spin-offs were to be made. Orange was [...]
  • Pages: 3
  • Words: 967

Apple iPod – The Standard for All World

The following SWOT analysis will provide an overview as to why the Apple brand in general and the Apple iPod in particular is currently the leader in the miniature music business but is also in [...]
  • Pages: 5
  • Words: 1488

Coca-Cola: Global Supply Chain

In all the processes involved, CCE continues to make efforts to minimize the potential environmental impact from the procurement of raw materials and production of soft drinks to delivery to consumers.
  • Pages: 2
  • Words: 545

A Brand Image: Review and the Study

The Ferrell et al.state that the aim of their research is "to determine the relative importance of business ethics and CSR in determining brand attitudes".
  • Pages: 5
  • Words: 1375

The Lego Group: Company Analysis

To solve this problem, it is necessary to invest time and money in the training and development of the employees. One of the possible solutions to the problem of decreased performance level is the periodical [...]
  • Pages: 3
  • Words: 906

Advertising Concept in the Course of Adidas

I assume that my project refers to BTL advertising since it has the target audience and involves the distribution of promotions and banners placed at the point of sale and the busy places.
  • Pages: 5
  • Words: 1514

Success Sales of Playstation 4 Consoles

We may come to the conclusion that among the factors that conditioned the stunning success of Sony's PS4 and the demand for the product were such important features as the price and the quality of [...]
  • Pages: 3
  • Words: 827

The Success of Cheesecake Factory

In 2006 Cheesecake factory opened a second bakery in the Rocky Mount plant which handles the delivery of products for the eastern half of the United States.
  • Pages: 2
  • Words: 517

How the Johnson & Johnson Brand Is Managed?

The external environment refers to those factors that are to be found in the external environment of an organization. The economy factors on the other and refer to the conditions in the market that affect [...]
  • Pages: 4
  • Words: 1063

HSBC, Barclays and RBS: Brand Management

Every time a particular brand is mentioned, the customers' feelings are evoked in a certain way and as a result, the image of a brand is a very big influencer in the market.
  • Pages: 3
  • Words: 1225

Brand Loyalty Is a Myth: Factors and Examples

In the marketing world, the term brand loyalty can be defined as the commitment of customers to continue using or repurchase a particular brand and this is normally portrayed by repeated buying of a good [...]
  • Pages: 2
  • Words: 980

321 Water as a Bottle With a Built-in Filter

In that regard, the identifiers of the product can be seen in the name of the brand, i.e. As the general purpose of joint venture is to "enable the organization to stand alone" its purpose [...]
  • Pages: 3
  • Words: 857

How to Increase Brand Awareness

When the consumer can easily remember a product, the higher the purchase intention and the more likely the purchase of the brand.
  • Pages: 3
  • Words: 1246

Brand Community Development in E-Commerce Age

Besides, the advent of internet has helped the fast growth of brand community to evolve in many ways. Nevertheless, neither classification with the brand community nor product understanding has a major effect on customer's readiness [...]
  • Pages: 4
  • Words: 1029

Maroline Couture Brand Recognisability Project

Together, the synergy of this duo has brought together femininity and chic at an affordable price. The brand is all about unique/exclusive clothes at an affordable price for the younger generation.
  • Pages: 4
  • Words: 746

Understanding and Managing the Brand Space

In more detail, the abstraction of the brand is the extent to which this or that brand is out of the limits of a specific product and is used more as a notion to refer [...]
  • Pages: 4
  • Words: 1107
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