Marketing Essay Examples and Topics. Page 10

For instance, the marketing campaign of the fitness program may include claims of the advantage in time of achieving certain results.

The licensing process comprises several stages, from processing the initial contacts from the customer to the preparation of the licensing agreement and the transfer of technology to the customer.

The main objective of the current literature review is to analyze the background of the carrier business, logically associate Etihad Airways with its competitors, and realize the limitations of the current strategy of the company [...]

The growth of the bottled water industry is attracting a lot of global attention because more companies are jostling to have a significant share of the market.

Moreover, all members of the sales force will have to go through a personnel development training program that will allow them to learn information related to the company's marketing strategy, sales, and services that it [...]

The first issue was the company's inability to monitor the needs of the expanding market. Finally, the company failed to embrace the power of lean production.

The signing of a deal between Amazon and Morrison, which is among the biggest supermarkets in the UK, has evidenced one of the sporadic efforts by supermarket chains in the western nations to engage in [...]

Ries and Trout state that the consideration of competitors' presence in the market provides a ground for the development of advertising campaigns, the clarification of product position, and the establishment of the product value in [...]

According to Cole, the best way to get pregnant women interested in a product is to send samples directly to them.

The role of market concentration in economics and the impact of a high concentration ratio on consumers belong to the number of widely discussed questions.

The significant objective of market research is to determine the capacity of the market, which allows being closer to customers and anticipating their expectations.

The department must have an organized plan that enables them to involve the executives, the staff, the distributors, and the point of sale. The marketing unit has to have its plan and use it as [...]

The challenge of Talabat market research lies in the impossibility to clarify what customers think about the services offered by the company.

The primary objective of this study will be to establish the significance of social media platforms in the creation of brand awareness in the FMCG industry.

The former group tends to have stronger relationship with the brands than the latter that would change from one brand to another given the price variations of the products at the time of their shopping.

Facebook advertising, in particular, is believed to be the best opportunity for business because it is still growing and people spend about an hour surfing it.

The concept of marketing segmentation implies that the business or the company will evaluate the market and segment it in the groups of those who are most likely to become their customers.

Its rapid evolution and the increased revenues contributed to the alteration of the approaches used to organize the functioning of a certain company and strategies explored by it.

The social development of employees ensures that prospective members and current members of the CIM have confidence in the dealings of the organizations.

Cold Stone Company also amalgamated with Soup Kitchen International and Rocky Mountain Chocolate firm in 2008, to promote the sales of soup products in their market segments.

The decoded message, in the Nike campaign, is the association of those features embodied in the photo with the qualities of the Nike swimwear.

Valuable prizes and practical involvement should elicit in the customers the necessity to purchase Bernard Matthews' products and actively participate in the life of the brand. Nonetheless, the key changes should be performed in the [...]

It is within this backdrop that the essay examines the importance of marketing and marketers in an organization. The roles of marketing professionals in an organization are very inspiring and energizing.

He was a person of vision and action who managed to make Apple one of the leading companies in the world.

Customers' requests for incentives are misunderstood because suppliers assume that stressing the strengths of their products and services and offering price concessions are sufficient to make sales.

The difference in the perception of self and, therefore, the self-image that each them has is, perhaps, the most striking one.

Problems usually arise in the marketing of the product to the customers and advertisements and promotions or even posters for the customer to make up a decision whether to by the product or not.

Since the project in question is managed with the help of the principles of sustainability, requires a comparatively small amount of financial resources, and depends on the target buyers' behavior to a considerable extent, it [...]

Segmentation research is a way of identifying the target audience with the help of the detailed and profound analysis. In the following part of the paper, the procedures of the segmentation research are described.

Furthermore, the interview with the senior citizen was conducted to identify the real values of the group and determine whether the research findings are consistent with the responses acquired during the interview.

Jelinek highlights the fact that the implementation of the given technology into the companys functioning should be only the first step to improve performance and achieve better results.

When it comes to satisfying customers and increasing the demand for the products or services of a company, Cravens advocates that companies should focus on the experience that customers have.

The organization conducts research in the target markets to help it offer products and services that meet the needs of the audience.

Marketing techniques differ in the for-profit and non-profit sectors of the health care sector. The marketing strategies of non-profit and for-profit health care organizations also differ in terms of customer satisfaction.

Since the recent success in terms of sales and revenue of Gucci is the result of its new creative strategy, which is still being implemented by Michele, it can be assumed that the brand will [...]

Therefore, several things can be done to improve the company's Big Data practices and improve the profitability of the business. This helps the employees to understand the basics of the company better and provide high-quality [...]

One of the main ideas authors presented at the beginning of the article is that the environment of B2B sales shifted in a completely opposite direction.

Analysis of the purchase data and construction of the behavioral profiles allows the credit card companies to foresee the cardholders posing elevated threats.

Another possible option is to charge fees depending upon the location of the seat in the cabin: for instance, as was stressed in the case, seats near the aisle may be more convenient to those [...]

The seasonality of demand, as a rule, depends on the time of the year. The seasonality of the demand implies the periodic changes in demand that depend on various factors.

This case study evaluates the market alignment challenge of the New York Times, through the introduction of the paywall platform, as a strategy to stay relevant in the digital marketplace.

This situation has created the decline in the make-up usage by the significant portion of the female population among the globe.

They also need to change perceptions that the process is discriminative to encourage more ethnic buyers to purchase homes. The firm needs to encourage more African Americans to invest in homes because this is a [...]

The company is among the leading chip producers in the world with a market share of about 33% and presence in several continents.

The women in the two segments also said that they were very careful in allocating money for purchasing clothes, as opposed to the women in the other segments who said that they did not mind [...]

It will also explore green marketing techniques used for the promotion of the product. In this regard, it saves the world from unwanted wastes that pollute the environment and are difficult to decompose.

In the inductive approach, the theory represents the outcome of the research. In other words, the inductive approach is the reverse of the deductive approach because it operates from observation to theory.

There is a need to ensure that the consumer is convinced at all costs to purchase a given product because it is only through this that a firm can remain sustainable in the market.

For example, the establishment of businesses that deal with soap and detergents in India, which is among countries with the highest number of low-income earners in the world.

The internet forms the basic element through which the information is retrieved across the various phases in the buying decision-making process.

According to Hawkins, Mothersbaugh, & Best, however, the most typical response the dissonance is the use of the product even though the customer changed his/her mind about its quality after the purchase.

Most people had sold their artifacts and thus they became scarce in the market which made some people to make imitations of these artifacts in order to meet the demands of the artifact market.

One of the greatest advantages of the adopted approach is that it allows to shape the services according to the customers' demands and offer each of them exactly what they need.

Microsoft's CIO agrees that it is important to create the opportunity for innovation: the company does its best to provide the employees with the necessary environment, tools, and incentives.

The consequence of the world financial crisis impacts the conventional way to deal with the circle of advertising incredibly. The loyalty of a customer contributes to the success of the brand.

The objectives of the research included: Defining the correlation between the store attributes and shopping behavior and customer satisfaction. Finding out if the satisfaction factors contribute to the loyalty ones.

It is therefore important for businesses to gain experience on the needs of their customers so that they can manage to deliver products and services that meet the expectations of their customers.

In the book Positioning: The Battle for Your Mind Jack Trout and Al Ries outline primary issues that can frequently occur in the sphere of communication, not only in business but in all aspects of [...]

The authors of the book underscore the need for businesses, products, services, and people to use the positioning strategy to get ahead of the competition and deal with a multiplicity of challenges that are known [...]

However, in embracing the modern marketing concept as identified by the author, companies need to develop a comprehensive understanding of the changing dynamics and incorporate the customer as a key component of their marketing and [...]

The advantage of such a form of retail business ownership is that the foundation is already laid, and lots of time need to build a customer base and maintain other primary activities can be saved.

It is also important to add that such pastime is a part of the cultural heritage of the population. This shows that the pub addresses the needs of the community and is a hub for [...]

However, most marketing experts are not willing to acknowledge an open secret about marketing; it is the idea, that the fair exchange of goods and services is not always the norm.

It is important for the managers to select the category of customers according to their attitude and actual responses to the product.

Another factor that has contributed to the growth of the real estate in China is the growth of the country's economy.

Particularly, some light must be shed on the fact that the number of samples used in the calculation of the standard deviation and the identification of the rest of the data reached thousands in every [...]

As proposed in the revised model, the benefits and values of a product must be communicated through a sustainable system. Besides, the new elements of sustainability and social responsibility make the revised model more appropriate [...]

In this regard, the article's discussion of Social CRM is relevant to marketing as many enterprises pursue CRM as a primary source of customers' satisfaction and loyalty.

This objective is realistic since the brand recognition and reputation of the manufacturer are rather high and are viewed as the factors that will make a direct impact on the popularity of the video and [...]

The main aim of the proposed marketing plan is to use Facebook and Instagram as the tools of presenting the products and services of Tapioca Express to customers.

However, Ryan thinks that it is better to choose the third option and position the product as the organic energizer, a part of the organic market. One of the solutions is to choose the organic [...]

The design of a brand positioning strategy can be viewed as the next step on the way to achieving success in the global market.

The paper seeks to discuss the solution to the coordination problems associated with the adoption of the high-definition televisions. The problem of trying to coordinate the actions of the three autonomous players can be resolved [...]

Finding the Macbook computer that I was looking for influenced my decision to purchase it since it had all the qualities I preferred.

It is essential to understand the needs and values of Millennials. Among the latter there is the need to trust a brand and the pursuit of experiences.

This innovation allows the users of digital devices to check their balance and to pay for their purchases at Starbucks with a simple flash of the QR code, which takes the mobile payments to the [...]

The aim is to identify the strengths and weaknesses of this definition, as well as the gaps that may exist in relation to the use of the marketing concept in the context of this scholar.

In addition, the company offers its marketing services to merchants and companies that wish to meet their customers' needs. Most of the merchants who request for Groupon's services are believed to have identified a problem [...]

One should not attempt to do the opposite; that is, to acclimatize the people to one's products. A key campaign trait in French advertising is the people's use of the French language.

In other words, key questions that should be addressed by competition analysis include: "who are the customers of the company; who are the competitors of the company; what the unique selling proposition; how old are [...]

To evaluate the attractiveness of the market, the report considers a number of elements. The report also illustrates the target market and segmentation strategy used in the market.

In this paper, the author will analyze the issue of word-of-mouth marketing from the perspective of the article by Trusov et al.

Since this research paper attempts to review the differences between even and odd pricing, the primary objectives will be; To establish the perceptions of customers towards products with odd and even price endings.

In both situations, the company ends up losing income, and it is the fault of the people that were supposed to be involved in the forecasting of the market.

The major appeal to the target audience will be as follows: We will provide you with the necessary knowledge and skills to succeed in the changing business environment of the UAE.

Understanding gender effects on the internet catalogue and store shopping is important to product marketers. The reason is that store shopping is more fun compared to internet shopping.

In line with the importance of marketing channels, this paper will discuss the gap that separated the production from the consumer, the role of intermediaries in bridging the difference, and the purposes of marketing.

The first trait is attunement, which is the ability to adapt to the buyer's perspective of the events, to see the transaction from the different angle.

The quality of selection making was significant in the second case since the price of a product is much higher than the value of meat.

According to her, AMA is one of the best forums for a marketer in terms of resources they offer to the members.

The mobile platform is, therefore, a frontier that marketers should learn to utilize effectively to increase the reach and success of their products and services.

This aspect was meant to prevent the wrong societal perceptions that Bernays was promoting Venida products in the market, but showing the public the importance of the hairnets.

Such marketers have been producing a wide range of products in order to fulfill the demands of this generation. The above services and products, therefore, seek to fulfill the needs of this population.

The table below summarises the results of a study on the prices of different commodities Table 2: Comparison of the prices of foodstuffs in Napoli Pizzeria and The Olive Pizzeria Bistro.

Since leisure and adventure travel services are less demanding, comprise lots of relaxation, and are mind refreshing, the boomers are likely to invest most of their time and resources on them.

The questions in the questionnaire focus on the attributes of the product that influence 'product liking'. Thus, the questions are relevant to the measurements of the research.

Reflecting on internal and external influences, it is important to establish the actual relationship between electronic word of mouth and consumer purchasing behavior among the Saudi Arabians.

However, the preference on when and how to carry out a market research is subject to such factors as the consequence of the envisioned research, type and nature of information sought, the research timing, accessibility [...]

This question has been raised on the backdrop of the consequences of ambush marketing to the business ambushing the others, and the ones being ambushed.

This article is a presentation on factors that usually influence a researcher's choice of statistical analysis method to apply in analyzing a set of data.

In the article "Re-thinking and Re-tooling the Social Marketing Mix", Ross contends that the traditional four Ps marketing mix model has failed to deliver the intended outcomes in social marketing, hence the need for the [...]

The online marketing sector is changing rapidly due to the current trends in technology. The online marketing industry will change in the coming years.

This paper applies the vertical differentiation model on the prices of consumer products sold by the 'Big Four' supermarkets in the UK, which comprise of Tesco, ASDA, Sainsbury's, and Morrisons.

It examines the effect of provision of after sales services on the purchase of electronic products. Provision of after sales services on the purchase of electronic products is crucial to both customers and companies.

One of the reasons behind this is connected to the aging fleet of Alitalia combined with the increase in the amount of low cost airlines that are currently in Europe and are in effect eroding [...]

Ethical interrogatives in the marketing of branded products for children and youths emanate from the argument that they experience challenges while assessing the information provided to them as the foundation of making safe decisions. It [...]

It helps in evaluating the effectiveness of a marketing campaign and indicates whether an organisation has achieved the desired goals through its marketing plan.

Viral marketing is a technique in which a company attempts to increase the popularity of its service or product among a group of people through buzz creation and word of mouth transmission in the targeted [...]

This segment forms the majority of potential customers for eyeglasses in the UAE. The old-aged segment consists of people who are old and need eyeglasses to enhance their vision.

Kia Motors has identified potential market opportunity in the motor vehicle industry due to the growing demand for vehicles and it has become the fourth largest automobile company in the world.

The main purpose of the article is to address the importance of a customer in the performance of a company. The key question Hashemi sought to address is the importance of focusing on the importance [...]

This gives leeway in the establishment of the kind or nature of products and the form in which they are acceptable to the buyers.

In the proposed drive-through cafe, the idea that comes across is that the establishment will be interested in offering the best products and services using a blend of innovative concepts with old-fashioned ideas.

Different companies specialize in the manufacture and provision of different products to their customers. The bicycle store may also provide delivery services as products to its customers.

In the "Tale of Two Cities", it can be argued that globalisation and subsequent entry of Western multinationals into Southeast Asia have benefited the local communities by enhancing the economic growth, reinforcing the growth of [...]

Day and Christine Moorman, is a complex process because it explores the unknown and involves trial-and-error processes and risks. The case of a leading firm in hydraulic elevator systems shows how innovation is elusive even [...]

As a result, CMAB was faced with a tricky situation because they had to ensure that they increase the consumption of their products by the people of California.

The two main similarities between internet advertisements and other advertisements are in the intent and the delivery of advertisements. The intent of any advert is to get the attention of the consumer.

The organization is one of the most predominant and boasts of a 3. This company has managed to stay at the top regardless of the level of fragmentation in the global market.

The automobile industry is one of the most competitive industries across the world and therefore companies have to come up with designs that meet the needs and expectations of potential customers. Toyota Prius is a [...]